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From music to fashion, global C-pop star and style icon Tia Lee Yu Fen continues hitting the right notes at London Fashion Week

HONG KONG SAR – Media OutReach – 10 March 2023 – After the release of her record-breaking new single “Goodbye Princess, fashion icon and global C-pop star, Tia Lee Yu Fen continued to hit all the right notes during her appearance at London Fashion Week. She was spotted wearing a number of stylish outfits throughout the world famous event and attended several of the hottest showcases, including the Moncler Genius showcase.

Tia Lee at the FROW of David Koma’s FW23 runway show L to R: Tia Lee, Tade, Elodie Russell

Tia Lee at the FROW of David Koma’s FW23 runway show L to R: Tia Lee, Tade, Elodie Russell

While at the Moncler Genius show, she was pictured with Swizz Beatz, who helped produce her hit single “Goodbye Princess”. This marked new territory for the Grammy award-winning producer who had never previously ventured into the realm of Chinese music. Swizz Beatz has a track record of working with some of the biggest talents in the music industry, including Justin Bieber, Jay-Z and Madonna. Tia also teamed up with Grammy award-winning female DJ duo Nervo, to create a pulsating remix of “Goodbye Princess”, shattering records on YouTube as Tia became the fastest artist to break 100 million views on the platform within 20 days with a Chinese pop song.

In addition to working with Tia Lee on her music, DJ duo Nervo have also come onboard as ambassadors for the global C-pop star’s #EmpowerHer campaign. The campaign seeks to spread the message of female empowerment, encourage women to have confidence in their abilities and to strive for a better future. She has used her song as a vehicle to spread awareness for women-centric charities to further their missions.

The roots of the #EmpowerHer campaign are in Tia’s own experiences of being stereotyped as a woman in the entertainment industry. She is now redefining her career as a musician and fashion trendsetter, stepping out of her comfort zone and embracing a newer, truer version of herself.

Official press materials:

Tia Lee at Julien Macdonald FW23 show https://youtu.be/EfWv7FOcUaI
Tia Lee at Richard Quinn FW23 show https://youtu.be/hEwaMvRFXeI
Tia Lee at David Koma FW23 show https://youtu.be/YorrDVjmYFQ
Tia Lee at London Fashion Week FW23 photography https://www.dropbox.com/sh/7o7eg1mxdc8et7m/AAA1lLy7gtP4pkvsAZTeurn5a?dl=0


Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

The issuer is solely responsible for the content of this announcement.

Tia Lee Yu Fen, global C-pop star and fashion icon, continues to spearhead the female empowerment campaign at London Fashion Week

HONG KONG SAR – Media OutReach – 10 March 2023 – Global C-pop star Tia Lee Yu Fen (李毓芬) continued to promote her #EmpowerHer campaign, attending numerous shows by icons of the fashion industry at London Fashion Week. She was seen at Moncler Genius’ show, along the Julien Macdonald, David Koma and Richard Quinn events.

Tia Lee arriving at the David Koma FW23 runway show in a shimmering silver two-piece suit over bomber and boots from his collection
Tia Lee arriving at the David Koma FW23 runway show in a shimmering silver two-piece suit over bomber and boots from his collection

Seen wearing a variety of sleek and stylish outfits, Tia stole the spotlight with her dress sense and her message of female empowerment. She kicked off her discussion of the need for women to take their future into their own hands back in November 2022 when she launched a six-episode animation series in advance of releasing her blockbuster single “Goodbye Princess”.

Despite being a fashion icon and global C-pop star, Tia Lee has maintained an unwavering commitment to promoting her new initiative – the #EmpowerHer Campaign. She has even donated to four women-centric charities – Beats By Girlz, Women in Music, Daughters Of Tomorrow and Teen’s Key – to help further their missions helping women and girls all over the planet. She has also inspired a TikTok trend – known as the #EmpowerHerDance challenge – as 16 KOLs across 15 countries have spearheaded this and helped it attain a combined reach of 158 million followers.

Just as styles evolve in fashion, Tia has experienced the same kind of change – shedding the negative ‘women in entertainment’ style stereotypes. After a period of reflection, she has emerged as the true bright, confident and authentic Tia. This metamorphosis serves as the founding idea behind her #EmpowerHer Campaign, which seeks to inspire other women to venture down a similar path of self-discovery.

Official press materials:

Tia Lee at Julien Macdonald FW23 show https://youtu.be/EfWv7FOcUaI
Tia Lee at Richard Quinn FW23 show https://youtu.be/hEwaMvRFXeI
Tia Lee at David Koma FW23 show https://youtu.be/YorrDVjmYFQ
Tia Lee at London Fashion Week FW23 photography https://www.dropbox.com/sh/7o7eg1mxdc8et7m/AAA1lLy7gtP4pkvsAZTeurn5a?dl=0

The issuer is solely responsible for the content of this announcement.

About Tia Lee:

Tia Lee, is a global C-pop star and international fashion icon. In addition to being an award-winning musician and setting the record for the fastest C-pop music video ever to achieve 100 million views, Tia frequently appears at major fashion shows.

Tia Lee Yu Fen dresses to impress as global C-pop star attends Richard Quinn’s London Fashion Week show

HONG KONG SAR – Media OutReach – 10 March 2023 – Fashion icon Tia Lee Yu Fen (李毓芬) sported a breath-taking look as the global C-pop star attended Richard Quinn’s showcase of his Spring 2023 collection at London Fashion Week. Tia was seen wearing a teardrop headpiece from Victoria Grant, paired perfectly with Jimmy Choo suede platform sandals and pearl earrings designed by Theo Fennel.

Tia Lee at Richard Quinn’s FW23 runway show

Tia Lee at Richard Quinn’s FW23 runway show

During Quinn’s show, Tia was photographed on the front row sitting beside supermodel Sara Sampaio and TV presenter Ashley Graham. She also attended a number of other fashion showcases, such as Moncler Genius, alongside other top names in the fashion and acting world including Leonardo DiCaprio, Justin Bieber and Naomi Campbell.

Her appearance at London Fashion Week comes after Tia Lee achieved record-breaking success with the launch of her comeback single “Goodbye Princess”. She shattered a glass ceiling for video views and revealed the drastic metamorphosis she went through to become a leading advocate for women’s empowerment.

After conquering her own past challenges in the entertainment industry, Tia rises from the negativity, stereotypes and bias being placed on her and now able to seek out brighter horizons. She wants to share her journey and serve as a beacon of hope for others wishing to do the same. To this end she launched the #EmpowerHer campaign, focusing on a core message of empowerment for women all over the world. Part of the campaign is a philanthropic initiative alongside four deserving organisations – Beats By Girlz, Women in Music, Daughters Of Tomorrow and Teen’s Key.

Through the message of #EmpowerHer, the C-pop superstar wants to help women to step out of their comfort zones and stride towards a brighter and better tomorrow.

Official press materials:

Tia Lee at Richard Quinn FW23 show https://youtu.be/hEwaMvRFXeI

The issuer is solely responsible for the content of this announcement.

About Tia Lee:

Tia Lee, is a global C-pop star and international fashion icon. In addition to being an award-winning musician and setting the record for the fastest C-pop music video ever to achieve 100 million views, Tia frequently appears at major fashion shows. As a trendsetter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, and Marie Claire, sharing her beauty and fashion tips through a number of Vogue’s social media channels.

Fashion icon Tia Lee Yu Fen attends David Koma’s showcase and exclusive after-party at London Fashion Week

HONG KONG SAR – Media OutReach – 10 March 2023 – Global C-pop star and fashion icon Tia Lee Yu Fen (李毓芬) turned heads with a mesmerising outfit while attending David Koma’s FW2023 runway show at London Fashion Week. She also attended his after-party as well as a number of other showcases, such as the Moncler Genius event.

Tia Lee with David Koma

Tia Lee with David Koma

To reflect Koma’s penchant for body-contouring pieces, Tia arrived for the show wearing a stunning silver two-piece suit, a black bomber jacket and matching boots from his collection. To add a touch of elegance and flair to her glittering ensemble, she also donned diamond chain earrings by Amina Muaddi and chic sunglasses from Gentle Monster. Tia was seen in the same outfit at the after-party, which in celebration of Koma’s successful FW2023 show.

London Fashion Week was the latest chapter in Tia Lee’s rise from C-pop success to global icon. Her latest hit single “Goodbye Princess was produced by Swizz Beatz, a Grammy award-winning producer who has previously worked with the likes of Jay-Z, Justin Bieber and Madonna.

The song pays homage to her previous identity and struggles in show business, and the transformation that she went through to become the star she is today. Tia wants to help other women to break out of their cages, and is dedicated towards promoting her new cause – the #EmpowerHer Campaign.

Tia has identified four charitable organisations, include Beats By Girlz and Women in Music in the United States, Daughters Of Tomorrow in Singapore and Teen’s Key in Hong Kong, all of them are committed to helping women, all of which will benefit from her initiative. She has used her song as a vehicle to spread women empowerment awareness. By joining forces with these charities, and lending her status as a global C-pop star and fashion icon, Tia Lee wants to spread her message of female empowerment. Tia wants all women to be able to find the support that they need to take the first step in their journey of self-improvement.

Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

The issuer is solely responsible for the content of this announcement.

Global C-pop star Tia Lee Yu Fen mingles with fashion icons and A-list celebrities at London Fashion Week

HONG KONG SAR – Media OutReach – 10 March 2023 – Much beloved global C-pop star Tia Lee Yu Fen (李毓芬) was seen in the company of fashion industry icons and Hollywood royalty, wearing a number of stunning ensembles during her appearance at London Fashion Week. During the high-profile event, Tia attended the showcases of world-renowned brands such as Moncler Genius, David Koma and Richard Quinn. Joining the biggest names in fashion and the world of acting, including Leonardo DiCaprio, Joan Collins, Naomi Campbell and Sara Sampaio. Other high-profile attendees of London Fashion Week included Justin Bieber, Hailey Bieber, Alicia Keys and Serena Williams.

Grammy-Award winning producer Swizz Beatz with Tia Lee at Moncler Genius

Grammy-Award winning producer Swizz Beatz with Tia Lee at Moncler Genius

Tia Lee’s appearance at these fashion showcases gave a glimpse of her efforts to turn her platform as a fashion icon and global C-pop star, into a global platform for female empowerment and change.

Tia released “Goodbye Princess” single pays homage to the struggles of life, but ultimately showcases Tia’s determination to rise from the negativity, stereotypes and bias being placed on her. Tia changed from being constrained by other people’s expectations, into an independent and powerful woman leading a campaign focusing on positivity and self-love. She is determined to encourage women around the world to follow in her footsteps and become the best versions of themselves.

She has also launched the #EmpowerHer campaign to speak up for women, and has put her money where her mouth is, donating to four female-centric charities.

Her mission to gain global awareness has even taken over the popular social media app TikTok, where 16 KOLs across the world got involved in the #EmpowerHerDance challenge and captured the combined attention of 158 million followers, to support and empower females.

Official press materials:

Tia Lee at Julien Macdonald FW23 show https://youtu.be/EfWv7FOcUaI
Tia Lee at Richard Quinn FW23 show https://youtu.be/hEwaMvRFXeI
Tia Lee at David Koma FW23 show https://youtu.be/YorrDVjmYFQ


Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

The issuer is solely responsible for the content of this announcement.

Global C-pop star Tia Lee turns heads with unique dress and cape at London Fashion Week

HONG KONG SAR – Media OutReach – 10 March 2023 – Tia Lee, the global C-pop star and fashion icon stole the spotlight at London Fashion Week in a unique couture dress and cape designed by British fashion maestro Julien Macdonald. Tia arrived wearing the chic ensemble before showcasing it to the world as part of Macdonald’s FW23 collection.

Tia Lee in the tailored lace slip dress from Julien Macdonald's FW23 collection

Tia Lee in the tailored lace slip dress from Julien Macdonald’s FW23 collection

The dress was handcrafted and hand-embroidered with shimmering crystals to go with Tia’s lavish cape, sparkling heels from Gina and Jessica McCormack jewellery. The theme for Tia’s look was chosen deliberately to align with her new #EmpowerHer campaign, promoting female empowerment.

Tia is just the latest A-list celebrity to have donned Macdonald’s magical works. As “the King of Glamour” has also designed outfits for Beyonce, Rihanna, Taylor Swift, Kim Kardashian and Jennifer Lopez.

The C-pop queen was later spotted at the Moncler Genius event during London Fashion Week, and at other showcases, including David Koma and Richard Quinn. Tia then appeared at the ES & Perfect Magazine fashion bash, rubbing shoulders with actor Leonardo DiCaprio and singers Justin Bieber and Pharrell Williams – recently unveiled as Louis Vuitton’s new menswear creative director.

Tia’s evolving style reflects with the metamorphosis she has undergone of late – shedding the image of packaged pop singer, and transforming herself into an independent woman ready to champion the rights, equality and empowerment of other women.

Her incredible transformation forms the story of her new single “Goodbye Princess, which chronicles her bruising early journey in the entertainment industry, through to her current rise to stardom. It was also the inspiration for her #EmpowerHer campaign, a vehicle for change, supporting female-centric charities, including Beats By Girlz, Women in Music, Daughters Of Tomorrow and Teen’s Key.

Through her love of music and fashion, Tia is redefining herself and fuelling change by focusing on the passions that drive her, and advocating for causes that she holds dear.

Official press materials:

Tia Lee at Julien Macdonald FW23 show https://youtu.be/EfWv7FOcUaI
Tia Lee at Richard Quinn FW23 show https://youtu.be/hEwaMvRFXeI
Tia Lee at David Koma FW23 show https://youtu.be/YorrDVjmYFQ

Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

The issuer is solely responsible for the content of this announcement.

Tia Lee Yu Fen, global C-pop star and fashion icon, dazzles at Moncler London Fashion Week Show

HONG KONG SAR – Media OutReach – 10 March 2023 – Tia Lee Yu Fen (李毓芬), the globally-renowned C-pop icon, made waves at the Moncler Spring 2023 collection show at London Fashion Week. The music star donned an elegant coat, paired perfectly with a suave pair of sunglasses to show off her confidence and style.

Tia Lee at Moncler Genius FW23 show

Tia Lee at Moncler Genius FW23 show

The bold and daring outfit was chosen as a nod to her advocacy for women’s empowerment – showcased in the six-episode animation series that preceded the launch of her smash hit new single “Goodbye Princess”. Committed to being the face of this new wave of women’s empowerment, she has also thrown her support behind four charities for women under her #EmpowerHer initiative. The initial charities are Beats By Girlz, Women in Music, Daughters Of Tomorrow and Teen’s Key.

Tia’s animation series attained over 100 million views, this created such a buss about “Goodbye Princess” (produced in conjunction with Grammy award-winning producer Swizz Beatz) that it was destined to become a global hit. What made “Goodbye Princess” more unique was that it marked the first time Swizz Beatz had worked on a Chinese song. He had previously focused on collaborations with the world’s most adored artists, such as Justin Bieber, Jay-Z and Madonna.

A subsequent remix of “Goodbye Princess” was released by Grammy award-winning female DJ duo NERVO, who have come on board as ambassadors of Tia’s #EmpowerHer campaign. The song racked up a colossal number of views as Tia became the fastest artist to break 100 million hits on YouTube within 20 days with a C-pop song.

With her appearance at London Fashion Week, Tia Lee further spoke to her own transformation and signalled that she wants other women to join her #EmpowerHer campaign.

The issuer is solely responsible for the content of this announcement.

About Tia Lee:

Tia Lee (李毓芬), is a global C-pop singer and international fashion icon. In addition to being an award-winning musician and setting the record for the fastest C-pop music video ever to achieve 100 million views, Tia frequently frequently at major fashion shows. As a trendsetter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, and Marie Claire, sharing her beauty and fashion tips through a number of Vogue’s social media channels.

Bybit Takes VIP Program to the Next Level With Major Upgrades and Improvements

DUBAI, UNITED ARAB EMIRATES – Media OutReach – 10 March 2023 – Bybit, the world’s third most visited crypto exchange, has revamped its VIP program to thank its loyal community for its continued support. The new program introduces expanded tiers and reduced requirements to help traders take greater advantage of the next level opportunities offered by Bybit’s powerful platform.

The new VIP program will expand the number of VIP tiers from three to five with a new “supreme VIP” tier. The trading volume requirement has also been adjusted across the tiers to make it easier for traders to reach higher levels and is significantly less than Binance and some other leading exchanges.

The asset balance to access Bybit’s VIP tiers two and three has been halved to $250K and $500K, respectively. And trading volume across spot and derivatives markets will be aggregated and taken into account when assigning access.

In the new system, maker and taker fees for derivatives can be as low as 0.00% and 0.03% creating more room for traders to benefit from Bybit’s next level products and institutional services. VIPs can also unlock bonus benefits such as their own account managers and private events and gifts.

Experienced traders will be able to switch to Bybit’s VIP program immediately using trading volume from other exchanges, without the need to build up their trading volume from scratch. Furthermore, VIPs from other exchanges will receive a higher level than before. For example, if their derivatives trading volume on another exchange was $70,000,000 (equivalent to Bybit VIP 3), they’ll get bumped up to VIP 4 on Bybit. Non-VIPs can still enjoy amazing perks through Bybit’s exclusive offers — like the 14-day free trial card and a special welcome gift when you deposit more than $50K.

Bybit devised the new program as part of its “listen, care, improve” philosophy after listening carefully to feedback from its community members and reflecting on how to best help them succeed. Bybit is in constant communication with its community and is always looking for ways to better help them increase their opportunities and earnings.

“Our mission at Bybit is to empower traders around the world by providing them with the tools they need to succeed in today’s fast-paced crypto market,” said Ben Zhou, co-founder and CEO of Bybit. “We believe that our revamped VIP Program is a significant step toward achieving this goal, and we look forward to continuing to innovate and improve for the benefit of our clients.”

Hashtag: #Bybit #BybitListens #NextLevelOpportunities

The issuer is solely responsible for the content of this announcement.

About Bybit

Bybit is a cryptocurrency exchange established in 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions, the Oracle Red Bull Racing team, esports teams NAVI, Astralis, Alliance, Made in Brazil (MIBR), and Oracle Red Bull Racing Esports, and association football (soccer) team Borussia Dortmund.

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