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Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

  • Hyundai Motor showcases Boston Dynamics’ Atlas® in historic FIFA World Cup 2026™ deployment, demonstrating real-world robotics capabilities on one of sport’s biggest stages
  • First-ever integration of a humanoid robot into FIFA World Cup™ live match environment showcases Hyundai Motor Group and Boston Dynamics’ leadership in robotics
  • Multi-channel storytelling highlights the innovation behind Atlas’ historic FIFA World Cup appearance

SEOUL, South Korea and EAST RUTHERFORD, N.J., July 6, 2026 /PRNewswire/ — Hyundai Motor Company today integrated Atlas®, an advanced humanoid robot developed by Boston Dynamics, into FIFA World Cup 2026™ during the Round of 16 match at New York/New Jersey Stadium. As the Official Robotics Partner of the tournament, Hyundai Motor delivered the first-ever robotics-powered halftime activation on football’s biggest stage, bringing advanced robotics technology to a live global audience.

Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration
Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

The moment underscores Hyundai Motor Group’s growing leadership in robotics and its commitment to advancing human-centered innovation through experiences that connect technology with people in meaningful ways.

Why Is This a Milestone for Robotics and Global Sport?

The activation brought advanced robotics to one of the world’s largest sporting platforms, demonstrating how the future technology can operate within the fast-paced environment of a live FIFA World Cup match.

The performance marked two significant milestones:

  • First public demonstration of the real-world movement capabilities of the production version of Atlas, first introduced at CES 2026
  • First-ever integration of a humanoid robot into FIFA World Cup live match environment

By bringing robotics into a live sporting environment, Hyundai Motor is advancing its “Progress for Humanity” vision while demonstrating how robotics innovation can create meaningful experiences for people around the world.

“As part of Hyundai’s ‘Next Starts Now’ campaign, we wanted Atlas’s performance on the world’s biggest stage to demonstrate that the future isn’t something we imagine — it starts now. At Hyundai, we are committed to developing human-centered innovation that integrates seamlessly into everyday life, and to presenting a new vision of future mobility expanded through robotics — showing that robotics can be a trusted partner in humanity’s progress through diverse and creative brand experiences.” – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company

What Happened During the Halftime Activation?

At halftime, Atlas emerged from the player tunnel, capturing the crowd’s attention with a sequence of iconic goal celebrations inspired by some of the world’s most celebrated footballers, including Harry Kane, Erling Haaland, Matheus Cunha, and Son Heung-min. The performance heightened the stadium atmosphere while underscoring Atlas’ advanced mobility and expressive capabilities.

Following the performance, Atlas delivered the ceremonial match ball to the referee with its signature precision and control, marking the start of the second half. The activation unfolded live before a global audience, showcasing Atlas’ ability to execute highly coordinated movements and operate reliably within the dynamic, real-world environment of a major international sporting event.

How Did Atlas Learn to Demonstrate Football-Inspired Movements Live?

Atlas’ halftime performance was powered by several core robotics capabilities that enable advanced movement and real-world interaction:

  • Retargeting Technology – Allows Atlas to translate and adapt human movements, including football celebrations and gestures, to its own robotic form.
  • Reinforcement Learning – Uses thousands of simulations to train and refine movements before deployment.
  • Whole-Body Control – Coordinates movement across the robot’s entire body, enabling fluid, balanced and dynamic motion.

Together, these capabilities allow Atlas to perform increasingly sophisticated tasks while adapting to changing conditions and environments.

“At Boston Dynamics we have always taken inspiration from human athletic feats like gymnastics, dancing, parkour and now football to push forward the frontier of what robots can do in a way that connects with people. Working with Hyundai Motor group and FIFA to create such a unique moment for fans was an exciting challenge for our team. The way we trained Atlas to perform these fun movements at the match is similar to how we teach the robot to take on real-world industrial applications. It’s a great way to introduce people everywhere to the incredible potential of today’s AI-enabled robots.” – Alberto Rodriguez, Director of Robotics Behavior, Boston Dynamics

How Does This Connect to Hyundai Motor’s Broader “Next Starts Now” Campaign?

The halftime activation builds on Hyundai Motor’s globalNext Starts Now campaign, which connects communities through football while inspiring the next generation of players, fans and innovators. The integration of Atlas in live match environment translates conceptual demonstrations into a live, real-world moment on the FIFA World Cup stage and represents the culmination of Hyundai Motor’s robotics storytelling—demonstrating how advanced robotics technology can move beyond controlled environments to operate in dynamic settings and reinforcing that future innovation can be experienced today.

The moment also extends storytelling introduced through Hyundai Motor’s School of Football content series, where Atlas learned football-inspired movements including the “Ghost Rabona” using the same robotics technologies showcased on the FIFA World Cup stage.

Behind-the-scenes content and additional storytelling from the activation will continue across Hyundai Motor’s owned and earned channels in the weeks following the event.

Additionally, Hyundai Motor and BBC StoryWorks Commercial Productions will release “The Training Ground,” a documentary-style advertisement feature film showcasing the technical preparation of Atlas’ World Cup activities. Produced in both a 3.5-minute full-length version and a 30-second cutdown, the film will be released on July 7 across Hyundai Motor’s social channels.

What’s Next for Robotics at Hyundai Motor Group?

The FIFA World Cup activation represents Hyundai Motor Group’s most visible demonstration yet of its robotics ambitions, showcasing advanced robotics on one of the world’s largest global stages.

As Hyundai Motor Group continues to invest in robotics, autonomous systems and human-centered innovation, it remains focused on exploring how these technologies can create meaningful real-world experiences and help shape a more connected future.

By bringing together sport, technology and storytelling at FIFA World Cup 2026™, Hyundai Motor continues to advance its “Progress for Humanity” vision while demonstrating how innovation can connect with people in engaging and meaningful ways.

About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

Follow our Hyundai Global Newsroom Instagram channel @hyundai_mediahub

Visit the Hyundai Media_Hub for more content

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration
Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration
Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration
Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration
Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

Laos Faces Minor Floods, Landslides as Tropical Storm Brings Heavy Rain

A picture of a large area of ​​flooding occurred in rice fields and houses from Thakhek to Mahaxay on 4 July 2026. (Photo by Laophattana News)

Heavy rain triggered flooding, landslides, and transport disruptions across parts of Laos over the weekend, prompting authorities to warn that more severe weather could follow in the coming days.

On 6 July, the Department of Meteorology and Hydrology said strong southwest monsoon winds continued to affect the entire country, particularly northern and central Laos, bringing widespread thunderstorms and moderate to heavy rain.

Authorities warned that flooding and landslides remain possible in several provinces, including Phongsaly, Houaphanh, Bolikhamxay, Vientiane Province, Champasak, Salavan, Sekong, and Attapeu, and urged residents in vulnerable areas to stay alert.

Early Impact

On 4 July, floodwaters swept away a wooden bridge across the Nam Song River near Tham Lom Cave in Vang Vieng after several days of heavy rain pushed water levels sharply higher.

The same day, a cargo truck skidded off a temporary bypass near Houay Pasouan Bridge in Sepon district, Savannakhet Province, after persistent rain left the road slick, causing lengthy traffic delays along Route 9. No injuries were reported.

In Khammouane Province, floodwater inundated parts of two villages in Thakhek district, where several days of rain combined with poor drainage around Huay Pakximang.

The latest damage follows the first flooding of Laos’ 2026 rainy season on 30 June, when flash floods inundated villages and farmland in Bokeo and Phongsaly provinces.

Forecasters said the unstable weather is expected to continue, urging residents in flood-and landslide-prone areas to monitor official forecasts, move valuables to higher ground, and remain prepared for further flooding if heavy rain persists.

Swire Coca-Cola and Fu-Rui-Shi Forge Long-Term Strategic Partnership

Coca-Cola Products Introduced Across All Subway Hong Kong and Macau Outlets Starting July


HONG KONG SAR – Media OutReach Newswire – 6 July 2026 – Swire Coca-Cola and Subway’s Hong Kong and Macau franchisee, Fu-Rui-Shi Hong Kong Corporate Development Limited, jointly announced the signing of a seven-and-a-half-year strategic partnership agreement. Starting in July 2026, all Subway stores and online platforms in Hong Kong and Macau will fully introduce beverages from under the Coca‑Cola portfolio , offering customers a more diverse and enhanced meal pairing experience.

Swire Coca-Cola and Subway's Hong Kong and Macau franchisee, Fu-Rui-Shi Hong Kong Corporate Development Limited, jointly announced the signing of a seven-and-a-half-year strategic partnership agreement.
Swire Coca-Cola and Subway’s Hong Kong and Macau franchisee, Fu-Rui-Shi Hong Kong Corporate Development Limited, jointly announced the signing of a seven-and-a-half-year strategic partnership agreement.

Omnichannel Supply with Diverse Beverage Choices

Richard Gould, Director and General Manager of Swire Coca-Cola HK, said the company is pleased to form a long-term partnership with Subway. He noted that meaningful partnerships go beyond brand collaboration — they respond to consumer needs and enhance everyday experiences.

He added that the collaboration not only elevates the dining experience but also reflects our commitment to creating more relevant, refreshing and enjoyable meal occasions for consumers .

Richard Zhu, Chief Executive Officer of Subway China, also welcomed the collaboration, highlighting the combined strengths of both brands in delivering more diverse choices to consumers in Hong Kong and Macau.

Under the agreement, Subway outlets and online platforms in Hong Kong and Macau will offer a range of beverages from the Coca-Cola portfolio, including Coca-Cola, Sprite, Fanta, Schweppes, Authentic Tea House, Aquarius and more, along with pairing recommendations and upgrade options. Seasonal and limited-time promotions will also be introduced.

Driving Innovation to Enhance Consumer Experience

With 44 outlets across Hong Kong and Macau, this partnership combines the respective strengths of both companies to further enhance market competitiveness. Leveraging Coca-Cola’s strong brand portfolio and platforms such as Foodmarks and Coke+, the collaboration will enable more diversified partnership models.

Looking ahead, both parties aim to explore integrated promotions to drive bundled sales, as well as closer integration of physical stores and digital channels to boost consumer interaction and conversion, setting a new benchmark for cross-industry collaboration and sustainable growth. With customer experience at its core, the partnership aims to inject new energy into cross-sector collaboration within the local food and retail industry, creating long-term value for the Hong Kong and Macau markets and achieving a win-win-win outcome for brands, merchants and consumers.

The issuer is solely responsible for the content of this announcement.

Bebek Goreng Pak Ndut Opens 4th Singapore Outlet Amid Aggressive Regional Push

Famous for its signature crispy fried duck, the fast-growing Indonesian food brand proves that high-quality, affordable dining is a winning formula.


SINGAPORE – Media OutReach Newswire – 6 July 2026 – Bebek Goreng Pak Ndut, the rapidly expanding restaurant brand famous for its signature crispy fried duck and authentic Indonesian-style cuisine, today announced the upcoming grand opening of its fourth Singapore outlet at Sengkang Grand Mall, officially opening its doors on Saturday, July 11, 2026. This launch represents a key milestone in the brand’s aggressive regional growth strategy, which currently includes two successful high-volume locations in Malaysia and an upcoming market entry into Bangkok.

Bebek Goreng Pak Ndut Opens 4th Singapore Outlet Amid Aggressive Regional Push

​Built on a fast-turnover, highly accessible dining model, Bebek Goreng Pak Ndut is proving that affordable, everyday meals do not have to compromise on taste or quality. The brand focuses purely on operational efficiency and delivering exceptional value to the masses, making its famous fried duck and authentic Indonesian flavors accessible to everyone without the premium price tag.

​”Our mission is simple: serve uncompromisingly authentic, high-quality food at a price that keeps customers coming back multiple times a week,” said Joni Anson, Founder of Bebek Goreng Pak Ndut. “With this new Sengkang location, our thriving outlets in Malaysia, and our upcoming expansion into Bangkok, we are showing that a great dining experience should be affordable, fast, and consistently delicious.”

​To celebrate the grand opening with the Sengkang community, the new outlet will be offering an exclusive 23% storewide discount throughout the weekend of July 11 and 12, 2026.

​For more information, to view the menu, or to find the nearest location, please visit www.bebekgorengpakndut.com.sg or follow the brand on Instagram and TikTok at @bebekgorengpakndut_sg.
Hashtag: #BebekGorengPakNdut

The issuer is solely responsible for the content of this announcement.

About Bebek Goreng Pak Ndut

Bebek Goreng Pak Ndut is a regional multi-outlet restaurant brand specializing in authentic, affordable Indonesian-style cuisine. Operating a high-efficiency central kitchen and multiple fast-casual outlets across Singapore and Malaysia, the brand is dedicated to delivering consistent, high-quality meals at accessible price points.

Oldham, Li & Nie Launches Family Office Services to Support International Families in Hong Kong


HONG KONG SAR – Media OutReach Newswire – 6 July 2026 – Oldham, Li & Nie (OLN) is pleased to announce the launch of its dedicated Family Office Services practice, expanding its capabilities in private wealth, trusts, succession planning, and cross-border structuring to meet the growing needs of international families.

Hong Kong has established itself as a premier destination for family offices, underpinned by common law system, attractive tax regime, and government-backed initiatives such as FamilyOfficeHK, tax concessions for Family-Owned Investment Holding Vehicles (FIHVs), and the New Capital Investment Entrant Scheme (New CIES). In 2026, the city has become the world’s largest cross-boundary wealth management centre, according to the Boston Consulting Group[i], reinforcing its appeal for global wealth planning,

OLN’s new Family Office Services practice will provide integrated legal support across the following areas:

  • Family Office Establishment and Structuring
  • Wills and Succession Planning
  • Trusts and Asset Protection
  • Complex Estate Planning
  • Cross-Border Tax and Structuring Advice, including the US and France elements
  • International Family Office Coordination
  • Ongoing Accounting and Reporting
  • Outsourced CFO and COO Support
  • Strategic Business Advisory Services Tailored to Family Offices and Private Investment Structures
  • Litigation Support
  • Immigration Law

“Hong Kong offers an exceptional platform for families seeking to build a lasting presence in Asia while staying closely connected to opportunities around the world,” said Gordon Oldham, Senior Partner. “At OLN, we understand that every family’s journey is unique. Drawing on our longstanding strengths across private client, tax and corporate services – as well as our dedicated US tax and French practices – we take a truly personal approach. We work alongside our clients to create tailored structures that not only protect and grow their wealth, but also reflect their values, aspirations and long-term legacy.”

The firm’s Family Office Services practice adopts a multidisciplinary approach, working closely with third-party fund managers and financial advisers.

For more information about the Family Office Services practice, please visit https://oln-law.com/practice-areas/family-office-services/


[i] https://www.info.gov.hk/gia/general/202605/27/P2026052700809.htm

Hashtag: #familyoffice #oln #successionplanning





The issuer is solely responsible for the content of this announcement.

Oldham, Li & Nie

Oldham, Li & Nie is an independent law firm with four decades of experience in Hong Kong. The firm currently has over 45 lawyers, with specialists in corporate and commercial law, dispute resolution, employment, family, intellectual property, private client and tax law.

For more information about Oldham, Li & Nie, please visit .

Celebrating Independence Day: Freedom to Enjoy Every Summer Moment With VARON Oxygen Concentrator Solutions

NEW YORK, July 6, 2026 /PRNewswire/ — As Americans prepare to celebrate Independence Day, a season defined by freedom, family gatherings, and summer living— VARON introduces its seasonal awareness campaign highlighting how modern respiratory support solutions can help individuals maintain comfort, mobility, and independence throughout the warmer months.

Independence Day is widely recognized as a celebration of freedom, resilience, and the ability to live independently. Beyond its historical meaning, the holiday also reflects everyday values such as spending time with family, enjoying seasonal traditions, and staying active in meaningful moments.

For many households, summer is a season of connection and activity. Families gather for barbecues, travel to visit loved ones, and spend more time outdoors. Parks, beaches, and neighborhoods become places of shared experiences, reinforcing the importance of staying present and engaged.

At the same time, warmer temperatures and longer days can be physically demanding for some individuals. Extended outdoor activities, travel schedules, and heat exposure may contribute to fatigue or discomfort, making everyday comfort an important part of seasonal well-being.

Independence in daily life often means being able to continue participating in these moments without interruption. Whether at home, on the road, or during family gatherings. Maintaining mobility and routine plays a central role in preserving quality of life and personal connection. With this in mind, access to reliable and easy-to-use support solutions can be the key to helping people stay active, engaged, and connected during the moments that matter most.

Supporting Comfort and Mobility With Oxygen Concentrator Solutions

Modern respiratory care technology continues to evolve toward greater flexibility and user-centered design. Today’s oxygen therapy systems are designed not only for clinical reliability but also for everyday usability.

A stationary oxygen concentrator is typically used in home environments, providing continuous and stable oxygen support. These systems are designed for consistent daily use, offering reliability, quiet operation, and ease of access for users who spend most of their time at home.

A portable oxygen concentrator, on the other hand, is designed for mobility. Lightweight construction, rechargeable batteries, and adjustable flow settings allow users to maintain their routines outside the home. This flexibility supports travel, social engagement, and outdoor activity while maintaining consistent oxygen delivery.

Together, these technologies reflect a shift in healthcare design, one that prioritizes independence, accessibility, and lifestyle integration.

Independence Day Special Event: Seasonal Comfort and Savings

To commemorate Independence Day 2026, VARON is launching a limited-time seasonal campaign designed to improve accessibility to oxygen concentrator solutions.

Exclusive Independence Day Savings Event includes:

  • 18% OFF sitewide
  • Up to 40% OFF select oxygen concentrator models
  • Free VARON gift cards and cannulas with qualifying purchases

Featured Portable Oxygen Concentrator Offers

VARON VP-8 Lite Portable Oxygen Concentrator — 30% OFF
A lightweight and compact device featuring adjustable pulse flow oxygen delivery and extended battery support for mobility-focused users.

VARON VP-6 Portable Oxygen Concentrator — 40% OFF
Designed with continuous flow capability, built-in nebulizer function, and versatile carrying options for everyday convenience.

VARON VP-8G Ultra Portable Oxygen Concentrator — $301 OFF
Ultra-lightweight design with high oxygen concentration output and simplified user operation for daily portability.

Featured Stationary Oxygen Concentrator Offers

VARON VH-2 Pro Home Oxygen Concentrator — 25% OFF
A home-focused system with continuous flow settings, nebulization functionality, and an intuitive LED control panel.

VARON Serene 3 Home Oxygen Concentrator — 30% OFF
Quiet, energy-efficient design with stable oxygen output and humidification support for daily home use.

VARON Serene 5 Premium Home Oxygen Concentrator — 30% OFF
Medical-grade performance with adjustable flow rates, advanced filtration, and enhanced usability for long-term home care.

These offers are available for a limited time only while supplies last. Customers are encouraged to visit the official VARON website for availability, terms, and current inventory details.

Check Official VARON Website

As Independence Day approaches, VARON emphasizes the importance of freedom in everyday life—the ability to stay active, connected and engaged in meaningful moments with family and community.

Through ongoing innovation in respiratory support technology, individuals are able to maintain greater comfort and mobility during the summer season. VARON encourages everyone to enjoy the holiday period with confidence, connection and the freedom to enjoy life’s most valuable moments.

About VARON

VARON develops oxygen concentrator solutions for home and portable use. The company focuses on accessible respiratory support technology designed to promote comfort, mobility and independence in daily life.

Media Contact:
VARON Oxygen Concentrator
Email: support@varoninc.com
Website: https://varoninc.com/

XPPen Strengthens Its Commitment to Animation with 2026 Annecy Festival Residency Partnership and MIFA Showcase


ANNECY, FRANCE – Media OutReach Newswire – 5 July 2026 – XPPen, a global leading brand in digital art innovation, continues its support for the Annecy International Animation Film Festival in 2026 through its partnership with the Annecy Festival Residency, while showcasing its latest product lineup at MIFA 2026. Together, these initiatives reflect XPPen’s long-term commitment to empowering animation creators, from nurturing emerging talent to equipping professionals with tools for evolving production workflows.

Image credit: Emmanuel Nguyen
Image credit: Emmanuel Nguyen

Supporting the Next Generation of Animation Storytellers

Building on its support for emerging animation talent through the inaugural XPPen Award for Graduation Films at the Annecy International Animation Film Festival in 2025, XPPen deepens its commitment to the animation community through the 2026 Annecy Festival Residency. The initiative provides selected animation feature film projects with studio space, tailor-made professional mentorship and opportunities to engage with the global animation community.

This year’s residency selected three animation projects from 52 submissions across 29 countries: All the Heaven’s Doors, Condenaditos, and Todo viene del agua. These projects boldly reflect on social issues, refuse fatalism, and revisit fragments of life and history with exceptional artistic courage and creative vision. As the residency’s official partner, XPPen provides its flagship Artist Pro 27 (Gen 2) drawing displays to support artists throughout the creative development process, from concept sketching and storyboarding to visual refinement.

“We contribute more than hardware, but also our deep respect for artistic souls who refuse to follow the crowd—those committed to using animation to probe the depths of human nature,” said Brian Huang, Marketing Director at XPPen. “We admire creators who challenge the world through storytelling, and we’re honored to walk alongside such creative spirits with tools they can trust throughout their journey.”

Featuring professional-grade color performance, a 27-inch 4K 120Hz display, and X-Touch technology, the Artist Pro 27 (Gen 2) enables artists to remain fully immersed in art creation. By seamlessly supporting technical demands, the tool fades into the background and becomes an extension of the creator, freeing artists to focus on what matters most: telling compelling stories.

Showcasing Professional Innovation at MIFA 2026

At MIFA 2026, the world’s leading animation industry marketplace held alongside the Annecy International Animation Film Festival, XPPen presented its latest creative product lineup, demonstrating how its expanding ecosystem supports creators at every stage of their creative journey.

The lineup spans entry-level standalone tablets for aspiring artists, the Magic Drawing Pad for everyday digital creation, the Artist 16 3rd portable pen display for professional creators, the flagship Artist Pro 27 (Gen 2) for high-end creative production, and the newly launched Pilot Pro, a productivity-focused editing console designed to streamline editing workflows, marking XPPen’s first foray into the professional editing console category.

Image credit: Quentin Le Page
Image credit: Quentin Le Page

Beyond product demonstrations, XPPen invited artists to share their creative process on site. Illustrator and animator Julie Roulet demonstrated how professional pen displays can support efficient animation workflows, while 2D/3D artist Benjamin Cerbai explored hybrid digital creation using the Magic Drawing Pad, giving visitors first-hand insight into how the device supports diverse creative scenarios.

By continuing its presence at the Annecy International Animation Film Festival and MIFA, XPPen reaffirms its long-term commitment to supporting creators through both technological innovation and meaningful engagement with the animation industry. Guided by its belief in empowering bold self-expression, XPPen is dedicated to developing tools that enable creators to turn ideas into reality. The company continues to build a creative ecosystem that supports artists at every stage of their journey, growing alongside them from their first ideas to professional creative production.

The issuer is solely responsible for the content of this announcement.

20x Profit in Two Years: How Reddog’s ‘K-Snack’ Model Is Scaling Fast in South East Asia

Revenue doubles for a second straight year; operating profit surges more than twentyfold to an unusually high ~20% margin

Singapore entity launched in April, first store opens in August; ASEAN’s 600-million market in sight, with an IPO under review for the first half of 2027

SINGAPORE, July 5, 2026 /PRNewswire/ — Reddog, the Korean street-food (“bunsik”) brand that has brought tteokbokki and Korean-style corn dogs to Indonesian consumers, has emerged as a standout high-growth, high-margin model for the globalisation of K-food.

The company posted group consolidated revenue of SG$20 million and operating profit of SG$4 million last year — an operating margin of roughly 20%, far above the low single digits typical of restaurant franchising. Revenue has doubled in each of the past two years, while operating profit has surged more than twentyfold.

Reddog's revenue and operating profit growth from 2022 to 2025, showing a significant increase in both metrics with an operating margin reaching 19% in 2025
Reddog’s revenue and operating profit growth from 2022 to 2025, showing a significant increase in both metrics with an operating margin reaching 19% in 2025

Remarkably, that growth was achieved with zero external capital. Reddog Indonesia has never raised a single round of investment, funding its expansion to more than 130 stores entirely from its own cash flow while staying consistently profitable.

“The past two years were about explosive growth while building a rock-solid foundation — quadrupling revenue and lifting operating profit more than twentyfold,” said Kim Hong-yeol, CEO of Reddog. “This year we widen the stage to ASEAN.”

In April, Reddog established a global entity in Singapore, and in August it opens its first store in a CapitaLand shopping mall — a beachhead for expansion across an ASEAN market of more than 600 million people. Capital markets are already moving: the company is reviewing an IPO in the first half of 2027, with several major Indonesian securities firms said to have made contact.

Reddog is led by founder and CEO Kim Hong-yeol, an F&B operations-systems specialist, and COO Cho I-jun, a turnaround expert focused on profitability and growth.

Contact: 

Cho Ijun
ij.cho@reddog.sg (+65 8613 1011)