KUALA LUMPUR, MALAYSIA – Media OutReach – 12 December 2022 – Tia Lee Yu Fen (李毓芬) dropped her new music video on 5 December, 2022, after her “GOODBYE PRINCESS” animation series caused a global storm by obtaining a record-breaking 100 million views in the space of a month.
The series concludes with the princess walking off towards the dazzling lights after fighting off the monstrous beast, who emerged from the beast when the princess rejected his attempted “kiss of life”. When the beast attacked, she summoned the power her memories from the previous episodes, which combined to form a magical red rose. The princess used the rose to transform the beast into a puppy before venturing into the unknown – symbolises her brave steps into the future.
The six-episode animation extravaganza was created in conjunction with an award-winning team based in Hong Kong. The team were focused on depicting Tia’s unyielding commitment to breaking stereotypical shackles and biases that have followed her throughout her career. “GOODBYE PRINCESS” reflects how Tia overcame all of the obstacles in her path and forged her own destiny. Those who worked on the series included Sunny Tang, winner of the Best Animation and Best Editing Awards at the Hong Kong Mobile Film Festival, illustrator Mandy Mackenzie Ng and scriptwriter Alex Lee, who have come together for the first time to work with Tia for this expressive series that follows the inspirational journeys of fictional princesses from well-known fairy tales.
Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/ YouTube: https://www.youtube.com/@tialeeofficial/ Facebook: https://www.facebook.com/leeyufentialee/ Weibo: https://weibo.com/u/1396928042/
Hashtag: #TiaLee
The issuer is solely responsible for the content of this announcement.
About Tia Lee | Lee Yu Fen:
Tia Lee Yu Fen (李毓芬), born in Taipei, is aaglobal C-pop icon, singer, actress and model. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.
The Technogym-fitted training facilities have provided innovative fitness solutions to 28 national teams, including quarter-finalists such as France, England and the Netherlands
KUALA LUMPUR, MALAYSIA – Media OutReach – 12 December 2022 – A leading name in the international fitness and wellness industry for its innovative equipment and digital ecosystem, Technogym has added a new milestone to its storied history. As the official training equipment supplier for eight editions of the Olympic and Paralympic Games, the brand has become globally recognized as the go-to supplier for the preparation of champions. Now, the company has added FIFA World Cup in Qatar to its hall of accolades.
The French National Team trains with Technogym’s range of fitness equipment.
In addition to the 10-plus-year partnership with the Brazilian national team and a recent collaboration with the national team of Uruguay, Technogym is excited to announce its role in training 28 of the 32 national teams participating in this year’s games, providing the most innovative equipment and solutions to optimise each player’s athletic potential.
The Technogym-fitted training base in Qatar has trained 28 national teams, such as quarter-finalists France, the Netherlands, Argentina, and England, since the games began in November 2022. With a commitment to address each player’s specific needs, the brand has delivered custom training solutions for cardiovascular training, strength, flexibility, and rehabilitation. This, in part, was greatly impacted by the use of the brand’s SKILL LINE.
Created alongside research institutes and renowned universities, the SKILL LINE of equipment is designed to help athletes achieve peak performance. In short, the SKILL LINE was designed for fitness enthusiasts who wish to train like top athletes. The line consists of SKILLRUN, a treadmill designed to train the pillars of athletic conditioning and performance; the SKILLBIKE, the only stationary bike with a real gear shift that lets athletes experience the thrill and challenges of outdoor cycling; the athletes-developed SKILLROW, the rowing machine aimed at improving both cardio and power with diverse total body workouts; and SKILLMILL, a unique solution for training speed and power while providing the most realistic rowing feel.
In addition to the SKILL LINE, the Technogym bespoke gym at FIFA World Cup includes the EXCITE and SELECTION lines, which encompass all the tools needed for cardio and resistance training. The world-class footballers are able to hone their athleticism with Technogym’s equipment and give their all in the FIFA World Cup Qatar 2022.
To learn more about Technogym’s range of innovative fitness solutions for world champions, or those who want to train like them, visit technogym.com/my or the Technogym Experience Center located at No. 69 Jalan Ara, Bangsar, 59100 Kuala Lumpur, Malaysia.
Hashtag: #Technogym #FIFAWorldCup2022
The issuer is solely responsible for the content of this announcement.
About Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and services in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud-based platform to access a completely personalised training experience anytime and anywhere: at home, at the gym, or on the go. Over 50 million people train with Technogym in 80,000 wellness centres and 500,000 private homes worldwide. Technogym was the Official Supplier for the last eight Olympic Games, from Sydney 2000 to Tokyo 2020, and it has been the brand of reference for sports champions and celebrities worldwide.
HONG KONG SAR – Media OutReach – 12 December 2022 – Reckitt Hong Kong is proud to be honoured with two HR Distinction Awards by Human Resources Online this year, namely Gold in Excellence in Employee Engagement and Silver in Excellence in Employee Development. These awards recognise Reckitt’s outstanding achievements in nurturing, engaging and growing with their talents, and showcase how people have always been at the core of the company’s vision.
“At Reckitt, putting our people and consumers first is a guiding principle. We feel honoured to crown two awards at the HR Distinction Awards 2022. These are strong testaments to the efforts that we have put in furthering our investment in our people, and the positive changes that we have driven in the way we work, value, reward, and engage with our teams,” said Boudewijn Feith, Reckitt General Manager Hong Kong/Taiwan. “We believe everyone has the Freedom to Succeed. We are committed to empowering our talents with on-the-job coaching, dedicated training programmes with international exposure, and access to a broad range of training, knowledge, and development programmes and platforms. We strive to make everyone here at Reckitt feel valued and be enabled with the space and opportunities they need to make a difference and do the right thing, always.”
At Reckitt, all employees are united in the purpose to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. With this shared vision, the Reckitt team has led an organisational transformation in 2021 that brought encouraging outcomes and synergies from building a high-performing and engaged workforce. To make everyone feel truly engaged, Reckitt also redefined the way we engage with our talents through transparent, trusted and open communication with innovation, providing them with exceptional experience with simplified process, and promoting well-being with activities and resources, such as wellness classes, hybrid working options, and employee assistance programmes. Value-based award and recognition programmes are also introduced to celebrate the shared success built by the Reckitt team with relentless commitment to excellence.
In addition to employee engagement, Reckitt also provides ample development opportunities to the talents with clear purpose and roadmap with the aim of fostering a learning culture and unleashing their potentials. Everyone is unique and employees are empowered to own and drive the growth of their career journey, from performance and development reviews, a personal development plan for every employee, to a leadership development journey, including defining what good leadership looks like and tailored programmes for different stages, from basic leadership skills to deep-dive leadership exploration. Reckitt offers all team members a platform to pursue greatness and play a part to drive sustainable growth for all.
“At Reckitt, our culture starts with our people. Reckitt is working towards continuous development and programmes for our employees. Some of these opportunities will include resilience training and exploring new channels for more effective communication. Reckitt will continue to provide all it can for our employees’ development and well-being with a blended learning environment, opportunities to upskill, and short-term job rotation to accelerate their development. We believe in ONE Reckitt and that we are stronger together.” added Boudewijn of Reckitt’s future initiatives regarding employee development and engagement.
The annual HR Distinction Awards organised by Human Resources Online celebrates organisations with a success-proven record in exceeding performance by delivering organisational growth, strategic human capital strategies, solutions, and executions. Among a competitive pool of submissions, the award winners reflect the best in the industry. Those selected are celebrated for delivering substantial influence, successful engagement, and track records in the field.
Hashtag: #Reckitt
The issuer is solely responsible for the content of this announcement.
About Reckitt:
Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us, at Reckitt.com
* Reckitt is the trading name of the Reckitt Benckiser group of companies
About HR Distinction Awards:
HR Distinction Awards celebrates organisations with success-proven record in exceeding performance by delivering organisational growth, strategic human capital strategies, solutions and executions. The Awards stay in tune with HR-related practices and news across industries by implementing a more comprehensive spectrum of award categories. Human Resources Online recognises HR excellence that made significant impact, successful engagements, and positive track records despite the most challenging moments in recent times.
About Human Resources Online: Human Resources Online is a media & events brand that is passionate about the progression of HR, through platforms ranging from print & digital content to events, for Asia’s HR practitioners and solution providers. It was established in 2004, and has since expanded throughout Asia which includes Singapore, Malaysia, Hong Kong, Thailand, Indonesia and the Philippines.
Gen. Vilay Lakhamfong, Deputy Prime Minister and Minister of Public Security.
Deputy Prime Minister and Minister of Public Security, Gen. Vilay Lakhamfong, said during the ongoing National Assembly session that it is better for police to spend time solving crimes than to publish information about their progress on social media.
Yesterday Australia’s Ambassador to Laos, Mr. Paul Kelly, and the Deputy Minister for Education and Sports, Dr. Sisouk Vongvichit, farewelled 32 Lao Australia Awards Scholarships recipients.
HONG KONG SAR – Media OutReach – 9 December 2022 – Tia Lee (Lee Yu Fen), a global C-pop singer, film and television actress, and fashion icon, today released the highly-anticipated music video (MV) for her new song “Goodbye Princess” exclusively on YouTube and Weibo. The song marks another high-water mark in Tia’s global rise.
Tia Lee said, “I am very excited for this new chapter of my life and career. This song and music video was based on my personal journey. I believe it is a story that everyone can relate to – especially women, who so often bear the brunt of society’s judgment. We all have power inside us, though the world sometimes makes it challenging for us to speak up. I hope that “Goodbye Princess” can be a rallying call for women to embrace their inner strength and support each other in realising their own truth.”
“Goodbye Princess” Single Cover
The Concept and Talent Behind the Creation of “Goodbye Princess“
“Goodbye Princess” is an official farewell note written by Tia Lee to her old self, as she says goodbye to the past and reinvents herself to explore a new world. Themed around female empowerment, the song aims to encourage all women to build a more promising future for themselves.
Notably, it is the first Chinese song produced by Grammy Award winning producer, Swizz Beatz, who has created hits for a long list of music legends including Madonna, Britney Spears, Beyonce, Justin Bieber, Jay-Z and many others.
The MV for the song was produced by Actual Objects, an experimental multi-disciplinary studio based in Los Angeles that has designed unique aesthetics for international brands and artists such as Nike and Travis Scott. Set in a hyper pop fantasy world, the MV, with Cyberpunk style, depicts Tia’s metamorphosis from a sheltered highly scrutinized icon into a darker yet braver persona, ready to take on the world.
Tia thanks to the production teams who have presented her in the beautiful creative animations, stills and fashion videography, “This time, I’m back in a hyper-reality form. If the animations were a figment of the past, and the motion images telling of the present, combining the two creates the future. Now, I am excited to take everyone into this futuristic fantasy world, which holds my last farewell to the past as we welcome the future together.”
Futuristic fantasy world in “Goodbye Princess”
The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally within a Month.
Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention. The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.
The full series and complementing fashion videography can be watched on Tia’s social media channels.
The issuer is solely responsible for the content of this announcement.
About Tia Lee | Lee Yu Fen:
Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.