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Growatt Secures EUPD Research Top Brand PV Award for 8th Consecutive Year, Expanding Recognition Across Six Global Markets

BERLIN, Sept. 26, 2025 /PRNewswire/ — Growatt, a world-leading provider of distributed solar and energy storage solutions (ESS), proudly announces that it has once again been honored with the EUPD Research Top Brand PV Award, marking the company’s eighth consecutive year of recognition. In 2025, Growatt received accolades for its inverter brand strength in Mexico, Brazil, Pakistan, Germany, and the Middle East & North Africa, while also earning recognition for its energy storage solutions in Australia.

This consistent achievement reinforces Growatt’s position as one of the most trusted solar inverter and battery storage providers worldwide, a brand that millions of households and businesses rely on for their clean energy needs.

In 2025, Growatt received accolades for its inverter brand strength in Mexico, Brazil, Pakistan, Germany, and the Middle East & North Africa, Australia
In 2025, Growatt received accolades for its inverter brand strength in Mexico, Brazil, Pakistan, Germany, and the Middle East & North Africa, Australia

A Global Clean Energy Partner

With installations in over 180 countries, Growatt has built a reputation as a trusted energy partner delivering advanced residential solar inverters, commercial and industrial PV solutions, hybrid inverters, battery energy storage systems, EV chargers, and smart energy management platforms. From residential rooftop solar systems to large-scale industrial solar power plants, Growatt empowers users to generate, store, and optimize renewable energy while lowering energy costs and increasing energy independence.

“Our long-standing recognition by EUPD Research across multiple continents is a testament to our unwavering commitment to innovation, reliability, and customer-centric solar energy solutions,” said Lisa Zhang, Vice President of Growatt. “We are honored to be trusted by millions of customers and industry professionals worldwide, and we remain dedicated to driving the transition toward a cleaner, smarter, and more sustainable future.”

Recognition Across Six Major Markets

The EUPD Top Brand PV Award is based on extensive surveys conducted with installers and distributors worldwide, evaluating brand awareness, satisfaction, customer preference, and market recommendation levels.

Solar Inverters: Recognized in Mexico, Brazil, Pakistan, Germany, and the Middle East & North Africa, showcasing Growatt’s global influence and strong brand perception in both emerging and mature PV markets.

Energy Storage Systems: Awarded in Australia, where the demand for residential battery storage systems and hybrid solar inverters continues to grow as homeowners seek greater energy independence and resilience.

These awards highlight Growatt’s ability to deliver localized solar and storage solutions that meet the unique needs of diverse regions, from sun-rich residential solar rooftops in Latin America to advanced distributed energy storage solutions in Australia and Europe.

Beyond regional awards, Growatt also achieved top positions in the 2024 global PV inverter rankings by S&P Global Commodity Insights, ranked as the No.1 Residential PV Inverter Supplier, Top 3 Hybrid Inverter Supplier, and Top 5 Commercial PV Inverter Supplier worldwide.

Leading Innovation in Solar Inverters and Energy Storage

Growatt’s award-winning portfolio includes a wide range of grid-tied solar inverters, hybrid inverters for PV, and energy storage solutions designed to maximize solar power utilization. The company also offers smart energy monitoring/management platforms (ShinePhone, ShineServer, ShineTools, OSS) that enables homeowners and businesses to monitor, control, and optimize their energy usage in real-time. With these platforms, users and installers benefit from simple WiFi configuration, self-consumption and energy trend displays, and online smart I-V curve diagnostics. Whether monitoring through a mobile app or web platform, Growatt delivers a one-app-for-all solution across its inverters, battery storage systems, and EV chargers, ensuring seamless connectivity and smarter energy management.

By combining solar PV inverters, battery storage systems, and EV charging solutions, Growatt is shaping the future of distributed energy ecosystems and supporting the rapid adoption of decentralized renewable energy systems. These technologies enable users to reduce reliance on fossil fuels, cut electricity costs, and ensure backup power supply during outages—addressing some of the most pressing challenges of today’s energy landscape.

About Growatt Founded in 2011, Growatt is a global leader in distributed energy, offering solar PV inverters, energy storage systems, EV chargers, and smart energy solutions for homes and businesses. With R&D centers in China and Germany and 1,100+ engineers, Growatt delivers innovative and reliable products worldwide. The company has 65+ offices and subsidiaries across 30+ countries, serving users in over 180 regions. Growatt continues to lead in technology innovation and customer satisfaction, empowering a greener, more sustainable future. For media inquiries or partnership opportunities, please contact: marketing@growatt.com | en.growatt.com  

Lights, Camera, Stream! Superstreamer Asia Launches Singapore’s First Reality TV Competition For Live-Streamers – Casting Now Open

SINGAPORE, Sept. 26, 2025 /PRNewswire/ — Singapore’s entertainment landscape is about to change forever. Superstreamer Asia – a first-of-its-kind reality TV competition where live-streamers battle for the crown of Asia’s ultimate ‘Superstreamer’ – has officially launched. The winner will take home a grand cash prize of $20,000 and stand a chance at securing an artiste management contract. Casting is now open to all aspiring and seasoned live-streamers aged 18 to 80.

Produced by FLY Entertainment in collaboration with industry leaders Synagie, Hoods Inc, IAmCasting and Shopee, Superstreamer Asia merges live-streaming, e-commerce, and cutting-edge virtual production into a trailblazing new format. Contestants will go head-to-head in live-stream challenges that test their ability to entertain, sell, and connect in real-time.

Live-streaming is experiencing exponential growth in Singapore, alongside the video commerce market in Southeast Asia accounting for USD31.8 billion of total e-commerce GMV in 2024, or approximately 20%, according to the e-Conomy SEA report by Google, Temasek, and Bain & Company. Superstreamer Asia aims to ride on this momentum by combining the entertainment of reality TV with the commercial potential of live-streaming.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, in support of Superstreamer Asia in Singapore will serve as the platform for the series’ live-selling segments, enabling participants to connect with audiences in Singapore through an engaging and seamless experience. This collaboration underscores a shared commitment to nurturing live-streaming talent and advancing the region’s e-commerce landscape.

At the heart of this ambitious project is Ms Irene Ang, CEO of FLY Entertainment – best known as a pioneering force in Singapore’s entertainment industry. Superstreamer Asia is her brainchild, born from a vision to spotlight live-streamers as the next wave of digital stars.

Irene will also take centre stage as the show’s resident judge, bringing a unique blend of expertise: as a media maven with entrepreneurial insight and charismatic presence!

  • Media Maven: With decades of entertainment and media experience, Irene is perfectly placed to evaluate contestants’ live-selling and performance skills.
  • Entrepreneurial Insight: As a successful businesswoman, she knows what it takes to build a brand and connect with customers – and will guide contestants in honing these skills.
  • Charismatic Presence: Irene’s relatable, engaging personality ensures she connects effortlessly with both contestants and audiences, adding star power and credibility to the competition.

“When I first started FLY Entertainment, people thought I was crazy — an artiste managing other artistes? But we proved it could work,” said Irene Ang, CEO of FLY Entertainment. “Over the years, FLY has never stopped transforming with the times, because the entertainment scene itself keeps evolving. Today, I see the next big shift — live-streamers. They’re not just selling things; they’re entertaining, connecting, building communities. It’s the new stage, the new theatre. We’ve come a long way, and I’m really excited to see where this wave will take us next! Superstreamer Asia isn’t just entertainment, it’s a platform that could launch real, sustainable careers. Live-selling is not a frivolous pursuit, it’s the future of digital commerce.”

Olive Tai’s Synagie’ CEO commented: ‘We are excited to deepen our existing partnership with two of Southeast Asia’s leaders in their sectors – Fly Entertainment and Shopee. With Fly Entertainment, to further leverage upon their stable and reach to artistes to elevate digital commerce and live-streaming. With Shopee, to expand on our tech and e-store services provided to our common brand partners. In 2024 alone, Synagie has opened over 20 new stores on Shopee, on top of those we already operate, across Vietnam, the Philippines, Malaysia and Singapore, in the categories of premium beauty, fashion and home & living. Superstreamer Asia is testament of our combined commitment to create innovative, high-impact interactive content as we continue to expand the digital commerce eco-system across Southeast Asia“.

Call for Participants – Are You the Next Superstreamer?
The search is officially on. Whether one is a content creator, an online hustler, or just someone who can light up the screen, this is their chance to shine – and win $20,000 cash prize and more.

To audition, interested participants simply need to submit a 3-part video via the IAmCasting app by 30 September 2025:

  1. Introduce oneself (30 seconds)
  2. Sell something they love (1 minute)
  3. Surprise-sell an everyday item (1 minute)

For full details are available on the IAmCasting app.

 

Xinjiang transforms as cultural and tourism center

BEIJING, Sept. 26, 2025 /PRNewswire/ — A report from China Daily

Visitors take photos at the Xinjiang International Grand Bazaar in Urumqi.
Visitors take photos at the Xinjiang International Grand Bazaar in Urumqi.

From snow-capped mountains to expansive grasslands, and from pristine lakes to desolate deserts, Northwest China’s Xinjiang Uygur autonomous region has become a premier tourist destination with its stunning landscapes.

In the 1950s, however, Xinjiang was a distant dream for most people, limited by its remote location and poor transportation. The region’s vast distance and challenging travel conditions made it difficult for many to experience its natural beauty and rich culture firsthand.

Over the past 70 years, Xinjiang has undergone remarkable transformations, particularly in its cultural and tourism sectors, which have become strategic pillars for boosting local well-being and happiness.

The development of Xinjiang’s tourism industry has been closely linked with China’s reform and opening-up policies. In 1978, the Xinjiang tourism bureau was established, and the region received fewer than 100 visitors that year — all of them international. It was not until the 1990s that domestic tourism began to steadily increase.

Wu Feng, president of the Xinjiang Travel Agency Association, has been involved in the region’s tourism industry for 38 years.

At that time, Xinjiang had few tourist attractions and weak infrastructure, Wu recalled. There were primarily two routes: one covering Tianchi Lake, Nanshan Pasture and Turpan, and the other known as the “southern Xinjiang tour”, which included Urumqi, Turpan, Kuqa, Korla, Aksu and Kashgar.

“In the 1990s, it would take at least an hour and a half to travel one way to Nanshan. Now, the same amount of time is enough for a round trip,” Wu said.

Back then, it took three and a half hours to drive to Turpan, so all tour groups had to stay overnight. This changed in the early 2000s with the opening of the highway, which paved the way for more tourism routes, according to Wu.

In recent years, Xinjiang has expanded its service facilities, including transportation, accommodation and dining. With more direct flight routes, interconnected highways, high-speed rail lines and dedicated tourist trains, an increasingly convenient transportation network has spurred rapid development in Urumqi and across the region.

Official data show that in 2024, Xinjiang received more than 300 million visits, with visitor spending reaching 359.54 billion yuan ($50.4 billion), marking year-on-year increases of 14 percent and 21 percent, respectively. In the first quarter of 2025, visits grew by 9.08 percent and spending by 12.58 percent year-on-year.

With the implementation of a tourism-driven strategy, Xinjiang’s cultural and tourism industries have flourished. Using the region’s landscapes as a canvas and integrating culture with tourism, these industries have become key drivers of growth, ranking among Xinjiang’s top 10 industrial clusters.

“The beauty, vastness, harmony, richness, flavor and progress of Xinjiang constitute the core attraction of its cultural and tourism industry cluster,” said Xu Ruijun, Party secretary of the region’s department of culture and tourism.

Today, Xinjiang boasts 18 national 5A-rated tourist sites, ranking third nationwide, and 776 A-rated scenic spots, ranking fourth. It has also established numerous national-level cultural trade hubs, scenic areas, ski resorts, leisure streets, nighttime tourism zones, and demonstration areas for culture-tourism integration. New tourism products and business models are continuing to emerge.

In 2024, Xinjiang welcomed 5.15 million international tourists, a year-on-year increase of 46 percent, generating $4.48 billion in revenue, up 174 percent. From January to April 2025, the region received 1.12 million international visits, a 7.67 percent increase year-on-year, with international tourism revenue reaching $1.07 billion, up 13.18 percent, according to official data.

 

DIGITIMES Asia Tech Forum 2025: Qualcomm and MediaTek take smartphone rivalry to the cloud in AI chips

NEW YORK, Sept. 26, 2025 /PRNewswire/ — With global smartphone sales leveling off, Qualcomm and MediaTek are taking their long-running rivalry into the fast-growing cloud AI ASIC market. DIGITIMES Research estimates MediaTek controlled 37% of the smartphone application processor market in 2024, ahead of Qualcomm at 27%. Together, the two suppliers accounted for more than 60% of shipments. With handset growth expected to remain stuck in the low single digits, both companies are turning to cloud computing chips as a new source of expansion.

Credit: DIGITIMES
Credit: DIGITIMES

Cloud strategies unveiled at COMPUTEX

Qualcomm and MediaTek outlined new strategies for cloud AI chips and confirmed plans to join Nvidia’s NVLink Fusion consortium, signaling their intent to take on incumbents in high-performance computing. The moves, announced at COMPUTEX 2025, underscore how chipmakers are racing to secure an edge in AI infrastructure, where expertise in HPC SoC design, SerDes interconnects, and advanced manufacturing nodes is critical to compete.

MediaTek focuses on speed and partnerships

DIGITIMES Research analyst Joyce Chen said MediaTek’s competitive edge lies in speed. The company has relied on Arm reference designs and TSMC’s advanced nodes, building up mass-production know-how in smartphones and Chromebooks. It has also joined Nvidia’s DGX Spark GB10 project and partnered with Google on TPU development, accelerating its push into cloud AI ASICs. MediaTek has demonstrated 224G SerDes technology, signaling its in-house interconnect strength and giving it a first-mover advantage through alliances with Nvidia and Google.

Qualcomm emphasizes depth and integration

Qualcomm is taking a different path, focusing on deeper integration. Since acquiring Nuvia in 2021, the company has built its Oryon CPU into a cornerstone of its proprietary IP portfolio. Its 2025 acquisition of Alphawave filled gaps in SerDes and high-speed interconnects, creating a more complete technology stack. Qualcomm also maintains dual foundry options with TSMC and Samsung, enhancing production flexibility. Its Cloud AI 100 and Ultra AI accelerator cards are already deployed in edge inference servers, and it is preparing chips designed for large language model training and inference.

Rivalry that could reshape AI ASIC competition

Chen said both companies now have the capacity to compete in the cloud AI ASIC market. MediaTek’s speed gives it an early edge, while Qualcomm has reinforced its technology base through acquisitions. The outcome, Chen noted, will hinge on how well each can manage costs, meet rising demand for computing power, secure advanced manufacturing capacity, and forge partnerships with cloud providers. What is certain, she added, is that Qualcomm and MediaTek are carrying their rivalry beyond smartphones and into cloud AI chips — a contest that could help define the next era of competition in artificial intelligence hardware.

Tourism Malaysia and MHTC Bring Malaysia Fair 2025 to Surabaya A Celebration of Culture, Cuisine, Travel, and Healthcare Excellence

SURABAYA, Indonesia, Sept. 26, 2025 /PRNewswire/ — Tourism Malaysia, in collaboration with the Malaysia Healthcare Travel Council (MHTC), proudly presents Malaysia Fair 2025—a four-day celebration of Malaysia’s culture, cuisine, tourism, and healthcare excellence. Taking place at Pakuwon Mall, Surabaya from 25 to 28 September 2025, the event marks the first-ever partnership between Tourism Malaysia and MHTC in support of Visit Malaysia 2026 (VM2026) and the Malaysia Year of Medical Tourism 2026 (MYMT2026) campaigns.

Malaysia Fair 2025 positions Malaysia as both a premier leisure destination and a leading medical tourism hub, offering visitors an immersive experience through exclusive holiday packages, premier healthcare services, and vibrant cultural showcases—all under one roof.

For the fifth time in Surabaya, MHTC is bringing its world-class healthcare and wellness showcases to the city, featuring Malaysia’s most awarded healthcare facilities and integrated care packages. Participating hospitals include four (4) Flagship Medical Tourism Hospital (FMTH) finalists such as Institut Jantung Negara (IJN), Island Hospital, Mahkota Medical Centre, and Subang Jaya Medical Centre, alongside Alpha IVF & Women’s Specialists, ALPS Medical Centre, Cardiac Vascular Sentral Kuala Lumpur (CVSKL), Gleneagles Hospital Penang, Gleneagles Hospital Kuala Lumpur, KPJ Healthcare Berhad, MSU Medical Centre, Northern Heart Hospital Penang, OPTIMAX Eye Specialist Centre, Penang Adventist Hospital, Prince Court Medical Centre, Sunway Medical Centre, Sunway Medical Centre Penang, Thomson Hospital Kota Damansara, and Topvision Eye Specialist Centre.

Beyond healthcare, the fair also offers an exciting line-up of cultural and lifestyle experiences. Visitors can enjoy captivating performances by Malaysia’s Teh Tarik King, traditional dance showcases, and interactive family-friendly activities. Malaysia’s leading universities will also participate, including Todak Academy, Universiti Sains Islam Malaysia (USIM), UCSI University, Universiti Putra Malaysia (UPM), and Universiti Kebangsaan Malaysia (UKM), presenting attractive education opportunities, exclusive travel packages, and special promotions.

Adding a culinary highlight, Tourism Malaysia and Marriott International present a Malaysian Food Promotion at Magnolia Restaurant, The Westin Surabaya, from 26 to 28 September 2025. The showcase features signature dishes prepared by a guest chef from Penang Marriott Hotel, giving Indonesian diners the opportunity to savour Malaysia’s diverse gastronomy.

“Being in a multi-racial country, Malaysians are very fortunate to enjoy the many different foods and cultures brought about by our diversity. Food is indeed part of our identity, and eating is one of Malaysians’ favourite pastimes. Thus, gastronomy can be a strong selling point to promote our country,” said Mr. Hairi Mohd Yakzan, Director of Tourism Malaysia Jakarta.

Malaysia Fair 2025 also celebrates the close ties between Indonesia and Malaysia, serving as a platform for cultural exchange and fostering stronger people-to-people connections. “Malaysia Fair 2025 is an immersive showcase of the very best that Malaysia has to offer. This year’s first-time collaboration with MHTC allows us to broaden our appeal, combining the allure of cultural and leisure travel with the trust and prestige of Malaysia’s healthcare services,” added Mr. Hairi.

Echoing this, Mr. Lokman Izam Abd Aziz, Vice President of Marketing & Communications at MHTC, said: “Through our new tagline Healing Meets Hospitality, we are excited to showcase Malaysia’s unique offerings as a healthcare destination. Beyond treatments, Malaysia is a place where you can truly heal your mind, body, and soul, comforted by both our medical and tourism experiences.”

Malaysia continues to be a preferred destination for Indonesian travellers, thanks to its cultural diversity, dynamic culinary scene, stunning natural landscapes, and wide-ranging tourism products catering to various market segments. Moving forward, Tourism Malaysia remains committed to collaborating with Indonesian media, influencers, and content creators to highlight both popular attractions and hidden gems—further enriching the Malaysian travel experience.

For media inquiries and further information, please contact: 

Mohamad Shahizam Fauzi
Head, Communications
+603 8776 6168
shahizam.f@mhtc.org.my 

Siti Hamidah Mohd Najib 
Senior Executive, Communications
+603 8776 6168
hamidah.m@mhtc.org.my 

Siti Hajar Mohd Yunus
Deputy Director TM Jakarta
+6285210764753
Sitihajaryunus@tourism.gov.my

Niko Johan Tanosa
Marketing Officer TM Jakarta
+6285647082030
nikojohan@tourism.gov.my

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, X, YouTube, and TikTok.

About Malaysia Healthcare Travel Council 

Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the “Malaysia Healthcare” brand. MHTC enhances, coordinates, and promotes Malaysia’s healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 80 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives.

In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation’s first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia’s world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry’s significant contribution to the national economy.

GROW with Singlife Partners with InvestCloud to Unveil Enhanced Investment Platform

GROW’s new platform equips advisers with advanced tools and delivers a seamless wealth-building experience for clients


SINGAPORE – Media OutReach Newswire – 26 September 2025 – GROW with Singlife (“GROW”), an integrated investment platform under leading financial services company Singlife, has launched its enhanced adviser and client platform – marking a key milestone in its strategy to scale wealth solutions and elevate adviser-client experience in Singapore. The upgraded platform empowers GROW’s financial adviser representatives (advisers) with advanced tools to deliver more personalised advice, streamlined servicing, and stronger client engagement.

Developed in partnership with InvestCloud, a global leader in wealth management technology, GROW’s new state-of-the-art platform represents a major step towards its vision to equip advisers with innovative digital tools and provide a differentiated wealth planning journey for their clients.

Jonathan Ong, Head of Technology at GROW, said: “Our focus is to help our advisers deliver comprehensive and personalised insights to connect more deeply with their clients. With the upgraded platform, advisers can offer tailored and reliable service at scale, while clients benefit from a more transparent and seamless experience.”

Jeff Yabuki, Chairman and CEO at InvestCloud, said: “GROW with Singlife’s intuitive platform is helping advisers seamlessly manage investments while driving high-quality, differentiated financial outcomes for their clients. Our market-leading technology both elevates the client experience and enables advisers to build their business through unique insights and actionable intelligence. We are committed to unlocking the combined power of data and digital transformation, leading to a smarter financial future for clients and advisers.”

The transformed GROW platform is designed to optimise every aspect of the adviser-client journey. By leveraging InvestCloud’s advanced technology, advisers will be able to streamline client servicing, deliver curated portfolio solutions, and provide access to exclusive investment products. Clients, in turn, will benefit from greater clarity, control and confidence over their wealth journeys. Key enhancements on the platform include:

Seamless Client Onboarding

  • Faster, secure digital onboarding enabling clients to begin their financial journey with GROW in minutes
  • Easy account opening extended from individuals to families and companies – helping more people begin their financial journey with GROW

Enhanced Adviser Capabilities

  • Intuitive dashboards providing client-centric insights and enhanced account management features delivering a holistic view of client relationships, performance tracking and reporting
  • Multi-fund switch functionality for efficient rebalancing and portfolio adjustments

Personalised Trading Journeys

  • Streamlined trading journeys, including an enhanced product centre with fund discovery and comparison tools tailored to customers’ unique goals
  • Expanded mutual fund trading options – from individual funds to regular savings plans


Hashtag: #GROWwithSinglife #FinancialAdvisory


The issuer is solely responsible for the content of this announcement.

GROW with Singlife

is an integrated investment platform under the Singlife Group, a leading homegrown financial services company. GROW’s platform offers an integrated investment solution that combines intuitive technology with tailored services, and a progressive range of products, alongside insights, tools, and support, to enable advisers to provide more meaningful and impactful advice to their clients. We are committed to supporting our employees, financial advisers, and end clients with care, consideration, and compassion at every step of their financial life journey.

Taiwan Tourism Information Centre Opens in Australia as ANZ travel surges

Australian and NZ travel to Taiwan up by 26% in 2024, further 16% rise forecast for 2025

SYDNEY, Sept. 26, 2025 /PRNewswire/ — The Taiwan Tourism Administration (TTA) has officially opened its Australian Taiwan Tourism Information Centre (TTIC) in Sydney, as Taiwan continues to grow in popularity as a destination for Australian and New Zealand travellers.

The new information centre opening comes as recent visitor data shows a growing trend for Australian and New Zealand travel to Taiwan, with visitor numbers up by more than 26% in the past year and forecast to climb a further 16% in 2025. More than 60% of Australians and New Zealanders who travel to Taiwan do so for leisure, making it one of Asia’s most exciting emerging leisure destinations for down-under travellers. Arrivals between January and May 2025 were already up 17.47% against the same period in 2024, and TTA anticipates 150,000 ANZ visitors in 2025.

Officials unveiled Taiwan Tourism Information Centre, Sydney on 25 Sep 2025. From left, David Wu – Director General of Taipei Economic & Cultural Office in Sydney, Douglas Hsu- Representative of Taipei Economic & Cultural Office in Australia, Shih-fang Huang- Deputy Director General of Taiwan Tourism Administration & Paul Shih- Director of Taiwan Tourism Administration Singapore Office.
Officials unveiled Taiwan Tourism Information Centre, Sydney on 25 Sep 2025. From left, David Wu – Director General of Taipei Economic & Cultural Office in Sydney, Douglas Hsu- Representative of Taipei Economic & Cultural Office in Australia, Shih-fang Huang- Deputy Director General of Taiwan Tourism Administration & Paul Shih- Director of Taiwan Tourism Administration Singapore Office.

Conveniently located in the CBD at 22 Market Street, Sydney, the new TTIC is designed to inspire travellers with marvelous attractions and diversity in Taiwan, useful travel advice, cultural showcases and insider tips to help plan the ultimate Taiwan getaway.

“Australian travellers are adventurous and discerning, seeking meaningful cultural encounters and authentic nature experiences, and Taiwan has it all,” said Mr. Shih-fang Huang, Deputy Director General  of Taiwan Tourism Administration.

“With the opening of our new TTIC Sydney office, we’re making it even easier for Australians to discover Taiwan’s beauty, flavours and culture, while strengthening our partnerships here and underscoring our commitment to the country,”

Taiwan Tourism Administration hosted a media event in Sydney on 25 Sep 2025.
Taiwan Tourism Administration hosted a media event in Sydney on 25 Sep 2025.

Why Australians Are Choosing Taiwan

From buzzing night markets to mountain escapes, Taiwan offers a unique blend of adventure, culture and relaxation. With a taste for new destinations, ANZ travellers are also increasingly drawn to Taiwan for its safety, value, and variety. The island offers:

  • Relaxation & Escape: Hot springs, mountain trails, and island-hopping.
  • Cultural Discovery: Temples, indigenous traditions, lantern festivals, and night markets.
  • Spectacular Nature: Taroko Gorge, Sun Moon Lake, and Alishan forests offer world-class outdoor adventure.
  • Culinary Excellence: Street food, bubble tea, and fine dining now recognised by the Michelin Guide Taiwan 2025.
  • Sustainable Travel: Green transport and low-impact activities appeal to eco-conscious visitors.
  • Warm Hospitality & Safety: Consistently ranked among Asia’s friendliest and safest destinations.
  • Ease & Value: Efficient transport and excellent value make exploring Taiwan seamless and rewarding.

What’s On in Taiwan – 2025/26 Highlights

Taiwan’s cultural calendar blends Minnan and Hakka heritage, Japanese influences, and Austronesian traditions. Culinary experiences, from street food to Michelin-starred dining, add to its appeal. Year-round highlights for ANZ visitors include:

  • Taiwan Lantern Festival (March 2026, Chiayi): A dazzling celebration of light and technology, with multimedia-enhanced lantern displays.
  • East Coast Land Art Festival & Moonlight Sea Concerts (June–Sept): Art, music, and sea views under the stars.
  • Cycling & Birdwatching Festivals (Autumn): Ideal for active travellers and nature lovers.
  • Hot Spring & Fine-Cuisine Carnival (Winter): Wellness paired with award-winning dining.
  • New Taipei Christmas land & Taipei 101 Countdown:Asia’s most spectacular festive lights and fireworks.
  • Gold-Label Marathons: Internationally certified races including the Taipei and Wan Jin Shi Marathons.

Next Steps in ANZ

Alongside the office opening, TTA will launch out-of-home campaigns in Sydney, Melbourne, Brisbane, and Auckland, and participate in trade events such as TADA Sydney and Total Holiday Options (THO) across ANZ.

The Sydney TTIC opening also builds on the success of recent B2B and B2C activations, including the Taiwan Tourism ANZ Roadshows in Brisbane, Sydney, Auckland and Melbourne and targeted campaigns promoting Taiwan’s unique offerings.

Direct flights are available on China Airlines and EVA Air from Australia to Taiwan, with additional options via Singapore, Bangkok, and Hong Kong. Air New Zealand also has direct flights from Auckland to Taiwan.

Taiwan Tourism Information Centre Sydney (TTIC Sydney) 

Suite 102, Level 1, 22 Market Street, Sydney NSW 2000, Australia
Office Hours: Mon–Fri, 9am–12pm and 1pm–5pm (closed on National & NSW public holidays)

info@taiwantourismaunz.com

 eng.taiwan.net.tw

 

Agoda Highlights Rise of Secondary Destinations in Travel Ahead of World Tourism Day

SINGAPORE, Sept. 26, 2025 /PRNewswire/ — Digital travel platform Agoda is spotlighting the growing appeal of secondary destinations this World Tourism Day. As travelers increasingly seek unique experiences, Agoda notes a rise in accommodation searches for these lesser-known locales, even outpacing traditional hotspots. This trend not only has the potential to enrich the travel experience but could also unlock economic opportunities for local communities, according to the company.

Agoda Celebrates World Tourism Day
Agoda Celebrates World Tourism Day

Agoda’s data reveals that travelers are increasingly searching for secondary destinations, and at a pace 15% faster than top tier destinations compared to the same period in 2023. This shift is evident in some of Asia’s most popular tourism markets, like India, Indonesia, Japan, Malaysia, and Thailand, where tourism ministries actively promote secondary destinations. For instance, Japan’s marketing focus on regional tourism and India’s UDAN regional air connectivity program are playing a notable role in driving this change.

As a digital travel platform, Agoda plays a key role in promoting Asia’s secondary cities by enabling properties in rural areas to transition to digital platforms, increasing their visibility and accessibility. By partnering with Destination Management Organizations, Agoda leverages its extensive data insights and marketing channels to highlight lower-profile destinations.

Omri Morgenshtern, CEO of Agoda, shared, “The increasing popularity of secondary destinations provides an opportunity to create a more prosperous travel industry and boost local economies. Agoda is proud to support this transformation by raising the profile of these locations to a global audience as we know spreading the tourism dollar more widely brings a wide range of benefits to communities.”

In celebration of World Tourism Day, Agoda is launching a special sales campaign. Running from September 24 to October 8, the World Tourism Day sale will offer up to 60% off hotel bookings, with special flash sales on September 27 and October 6 offering up to 70% off, along with exclusive deals on flights and activities. Agoda VIP members will receive early access to deals from September 21 to 23. Discover more at Agoda.com and find the best deals on Agoda’s mobile app.

— ENDS —