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LONGi Chairman Zhong Baoshen Selected for Forbes Sustainability Leaders 2025

XI’AN, China, Sept. 25, 2025 /PRNewswire/ — On September 18, 2025, Forbes released the Forbes Sustainability Leaders 2025list ahead the Climate Week NYC 2025, and Zhong Baoshen, Chairman and General Manager of LONGi, as the only representative of Chinese photovoltaic enterprises, was successfully selected for his outstanding contributions in addressing climate change and promoting energy transformation.

Zhong Baoshen, Chairman and General Manager of LONGi, Successfully Selected for Forbes Sustainability Leaders 2025
Zhong Baoshen, Chairman and General Manager of LONGi, Successfully Selected for Forbes Sustainability Leaders 2025

The Forbes Sustainability Leaders list aims to recognize 50 global individuals who are setting the pace for a just and sustainable economy and defining contemporary climate leadership.

Forbes pointed out that this year’s honorees come from government, academia, and the business world, and have set new benchmarks for global sustainable development with extraordinary vision and steadfast determination in their respective fields. These leaders not only drive technological innovation and industrial transformation but also deeply integrate environmental responsibility, social inclusion, and governance effectiveness, redefining the relationship between business value and social value.

Throughout his management philosophy at LONGi, Zhong Baoshen has consistently advocated for the “Economics of Goodwill,” insisting on doing what is beneficial for humanity, society, and the environment. Guided by the sustainable development goal of “Affordable for All,” LONGi has driven down the levelized cost of electricity through continuous technological innovation while expanding diverse application scenarios. Since its listing in 2021 and up until the end of 2024, LONGi has cumulatively shipped over 500GW of photovoltaic silicon wafers, contributing to a global reduction of more than 1.2 billion metric tons of carbon dioxide emissions. By providing reliable, affordable, and equitable products and solutions, LONGi is leveraging green technology to support the global energy transition and promote a just transition in the energy sector.

During this critical period of global energy transition and climate change, LONGi adheres to the “LIGHT” sustainable development concept, deeply integrating the company’s strategy with the United Nations’ 2030 Sustainable Development Goals and steadfastly pursuing a path of sustainable development.

During the COP28 United Nations Climate Conference in Dubai, LONGi and the United Nations High Commissioner for Refugees (UNHCR) signed and launched a three-year (2024-2026) global partnership. Together, they built a 700kW solar photovoltaic power station in Uzbekistan while providing photovoltaic skills training for refugees and host communities. In Pakistan, the partnership offers educational opportunities for refugee children, particularly girls, bringing hope to local education. In 2025, the collaboration will continue to provide solar systems and solutions for local hospitals hosting Pakistani refugees, enabling vulnerable groups to access quality medical conditions supported by stable green electricity.

This inclusion in the Forbes Sustainability Leaders 2025 not only affirms Zhong Baoshen’s climate leadership in the field of sustainable development but also recognizes LONGi’s commitment to implementing sustainable practices.

About LONGi

Founded in 2000, LONGi (Stock code: 601012. SH) is committed to being the world’s leading solar technology company, focusing on customer-driven value creation for full scenario energy transformation.

Under its mission of ‘making the best of solar energy to build a green world’, LONGi has dedicated itself to technology innovation and established several business sectors, covering mono silicon wafers, cells and modules, commercial & industrial distributed solar solutions, green energy solutions, building integrated photovoltaic and hydrogen equipment. As an international company, LONGi’s business covers more than 160 countries and regions. Actively practicing its “Solar for Solar” concept, LONGi is accelerating the global transition to sustainable energy and promoting energy equity, enabling more people around the world to access affordable clean energy.

More details here: www.longi.com/

Iyuno Expands São Paulo Facility to Strengthen Global Network and Inspire Creativity

The 1,355-square-meter facility joins recent U.S. and Mexico renovations, blending cutting-edge technology with the innovative and welcoming spirit of Iyuno Brazil.

BURBANK, Calif., Sept. 25, 2025 /PRNewswire/ — Iyuno is preparing to unveil a reimagined São Paulo studio, where Dolby Atmos rooms meet playful design details and hidden easter eggs, blending global standards with the creative spirit of its Brazil team.

Iyuno São Paulo
Iyuno São Paulo

The São Paulo facility now includes 8 state-of-the-art recording rooms, 2 mixing rooms, one equipped for Dolby Atmos, and 2 QC rooms, supported by the highest levels of quality and security. Beyond the technology, the space was designed to feel creative and welcoming: using interior design cues inspired by the unique and vibrant Brazilian culture.

“As part of our global network, this investment strengthens Iyuno’s ability to deliver premium dubbing services across the Americas and beyond,” said Chris Carey, EVP, Americas Operations. “Brazil has long been recognized as a key hub for dubbing and creative talent, and this expansion demonstrates Iyuno’s ongoing commitment to supporting the Brazilian dubbing market.”

“This studio was built with our talent in mind. From the creative touches in the space to the Dolby Atmos mixing room, every detail is designed to inspire while meeting the highest international standards,” said Wendel Bezerra, Brazil Country Manager. “We want every talent who walks through the doors to feel valued, energized, and ready to deliver their best performance.”

For Iyuno Brazil, the renovation isn’t just about more space, it’s about building on the innovative, welcoming culture of the team, giving talent a brighter home, and ensuring stories resonate more powerfully with audiences worldwide.

ABOUT IYUNO

Iyuno (www.iyuno.com) is a leading provider of localization services for the media and entertainment industry. Trusted by top entertainment brands and creators worldwide, Iyuno offers comprehensive end-to-end localization services from 40 offices across 32 countries. Backed by exceptional creative and technical talent, state-of-the-art facilities, and cutting-edge technologies, Iyuno boasts the largest global footprint in dubbing, subtitling, and media services.

 

Mission number 2025: Olymptrade is Supporting Indonesians in need


KINGSTOWN, SAINT VINCENT AND THE GRENADINES – Media OutReach Newswire – 25 September 2025 – Olymptrade, a global trading platform, launched a charity campaign in Cipanas, Indonesia, to support those who are often overlooked: elderly people living in poverty and without family assistance. This isn’t just a vague plan, but real, direct help delivered where it’s urgently needed.

charity

The campaign began on September 11 at the YUM Community Center, where Olymptrade distributed 200 care boxes filled with essential items including rice, mung beans, sugar, milk, honey and eggs. Free eye check-ups were also provided, with a follow-up planned in October to deliver glasses to those who need them.

The project is designed as a long-term effort. Olymptrade plans to continue distributing around 200 boxes every month, aiming to reach approximately 1,000 people by the end of the year.

Local traders and members of the Olymptrade community joined the event to assist in the distribution, further strengthening the ties between the platform and the people it supports.

Updates, photos and stories about the initiative will be available on Olymptrade’s official social media channels, where the company will continue to highlight its efforts to empower the Cipanas community.

Olymptrade also encourages audiences to take part in charitable initiatives and support people in need. The campaign underlines the company’s core philosophy: Care that counts, transforming care into concrete action.

Hashtag: #Olymptrade

The issuer is solely responsible for the content of this announcement.

Swiss-Belhotel International wins Corporate Excellence Award


SINGAPORE – Media OutReach Newswire – 25 September 2025 – Swiss-Belhotel International, a global hospitality management group, is proud to announce it has been awarded the Corporate Excellence Award at the prestigious Asia Pacific Enterprise Awards (APEA) 2025.

[From left] Sarjit Singh, Senior Advisor, Deloitte & Touche LLP and APEA 2025 Jury member, Edward Faull, Senior Vice President - Technical Services and Projects, and SVP - Operations & Development - Vietnam and Central Asia, Swiss-Belhotel International, Gavin M. Faull, Chairman and President, Swiss-Belhotel International, Matthew Faull, Senior Vice President of E-commerce, Distribution & IT, Swiss-Belhotel International, Richard Tsang, President, Enterprise Asia.
[From left] Sarjit Singh, Senior Advisor, Deloitte & Touche LLP and APEA 2025 Jury member, Edward Faull, Senior Vice President – Technical Services and Projects, and SVP – Operations & Development – Vietnam and Central Asia, Swiss-Belhotel International, Gavin M. Faull, Chairman and President, Swiss-Belhotel International, Matthew Faull, Senior Vice President of E-commerce, Distribution & IT, Swiss-Belhotel International, Richard Tsang, President, Enterprise Asia.

The award ceremony, held recently at the Sands Expo & Convention Centre in Singapore, recognized the company’s commitment to entrepreneurial and corporate excellence.

Chairman and President, Gavin M. Faull, along with Matthew Faull, Senior Vice President of E-commerce, Distribution & IT, and Edward Faull, Senior Vice President – Technical Services and Projects, and SVP – Operations & Development – Vietnam and Central Asia, were honored to accept the award on behalf of the company.

In his remarks, Mr. Faull said, “Receiving this award is nothing short of extraordinary. It is a testament to the hard work, passion, and perseverance of our entire team across the globe. We are incredibly proud of this achievement, which reaffirms our strategy of sustainable growth and our ability to adapt to evolving market demands while maintaining the highest standards of hospitality.”

“I personally thank every member of our team for their unwavering commitment,” he continued. “Your passion and professionalism are the foundation of our success. As we look ahead, we will continue to set new milestones, seize new opportunities, and further empower our exceptional team.”

With a diverse portfolio of over 150+ hotels and a presence in 20 countries, Swiss-Belhotel International continues to be a leader in the global hospitality industry. The company is recognized for its world-class management models, multi-brand strategy, and owner-centric approach.

The APEA award is a prestigious award recognizing entrepreneurial excellence, which encourages innovation and growth in entrepreneurship. This recognition is a powerful testament to Swiss-Belhotel International’s core philosophy of “Passion and Professionalism™” , celebrating the dedication of its global team.
Hashtag: #swissbelhotel #swissbelhotelinternational #awardswinninghotel #awardswinning #hotelawards #hotelrecognition #gavinfaull #apeaawards #AsiaPacificEnterpriseAwards #corporateexcellenceaward





The issuer is solely responsible for the content of this announcement.

Swiss-Belhotel International

About Swiss-Belhotel International

Swiss-Belhotel International operates in 20 countries, managing 150+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Experience more with the SBEC Loyalty Programme—. Stay connected with us on , , , and for the latest updates and exclusive benefits. Visit for more information.

GAIA Information Technology Becomes a Google Security Operations MSSP to Drive APAC Expansion

SINGPORE, Sept. 25, 2025 /PRNewswire/ — GAIA Information Technology is now an approved Gold-level Google Security Operations Managed Security Service Provider (MSSP), strengthening its ability to deliver advanced managed security services to customers in Taiwan and across APAC.

Building on this recognition, GAIA is expanding its managed security services to Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam, helping enterprises strengthen their security posture, meet compliance standards, and scale confidently in today’s digital landscape.

Celebrating a key milestone at our GCP MSSP launch event in Taiwan with Oliver Wu, CEO of GAIA Information Technology, alongside the Google Cloud team.
Celebrating a key milestone at our GCP MSSP launch event in Taiwan with Oliver Wu, CEO of GAIA Information Technology, alongside the Google Cloud team.

As digital transformation accelerates across Asia, businesses face increasingly complex cyber threats. AI-driven attacks, ransomware, and multicloud environments present growing challenges for organisations striving to protect their operations and meet compliance standards like SOC 2, the GDPR, and the NIS2 Directive. 

“Cybersecurity is no longer just about protecting systems — it’s about building trust and enabling business growth,” said Oliver Wu, CEO of GAIA Information Technology. “With this Google Security Operations MSSP recognition, we can bring our proven expertise to more customers across Southeast Asia, helping them grow securely and confidently.”

Built on the Google Security Operations platform, GAIA’s MSSP-certified services help enterprises detect, respond, and prevent cyber threats through real-time monitoring, AI-driven threat analysis, and 24/7 incident response across hybrid and multicloud environments.

To support regional growth, GAIA is strengthening its network of local teams and trusted technology providers, such as Netron Information Technology, helping to ensure businesses have access to consistent security expertise and rapid response in every market.

GAIA’s partnerships with leading organisations demonstrate how its services create measurable business impact across the region:

  • 104 Corporation, one of Taiwan’s largest job and HR platforms, needed to secure millions of sensitive user records while improving visibility across its growing hybrid cloud environment. By implementing a cloud-native SIEM platform with Google Security Operations , GAIA helped 104:
    • Reduce threat investigation times from hours to minutes, accelerating incident response.
    • Proactively detect and mitigate potential breaches through real-time alerts and analytics.
    • Automate workflows for faster escalation and resolution, improving operational efficiency.
  • MaiCoin Group, a leading blockchain and digital asset group, faced growing threats targeting its NFT issuance and Web3 infrastructure. With GAIA’s 24/7 managed services and Google Cloud analytics, MaiCoin achieved:
    • Continuous monitoring to detect attacks and prevent downtime for NFT marketplaces.
    • Rapid incident response to ensure uninterrupted service for customers and partners.
    • Compliance with international standards such as SOC 2 and ISO 27001.

As threats evolve, GAIA remains committed to raising cybersecurity standards and fostering sustainable growth across the region. The company will invest in talent, technology, and local capabilities to better serve customers in Southeast Asia.

“Our mission is to help organisations innovate securely, no matter where they operate,” said Oliver. “Looking ahead, we will deepen our collaboration with global partners like Google Cloud and strengthen our local presence to help ensure every customer receives world-class security services tailored to their needs.”

For media enquiries or to learn more about GAIA Information Technology’s services, please contact us at https://www.gaia.net/en/contact/contact.

Trip.com Launches “Go Thailand” Campaign with Tourism Authority of Thailand, Offering Up to 50%* Discounts* for Travelers

Exclusive offers on hotels, flights and activities available every Wednesday through 31 October 2025

BANGKOK, Sept. 25, 2025 /PRNewswire/ — Trip.com, a leading global travel service provider, announced its “Go Thailand” campaign, developed in collaboration with the Tourism Authority of Thailand (TAT), offering travelers from 16 international markets exclusive discounts of up to 50%* on Thailand hotels, flights, and local activities. The campaign runs from 9 September – 31 October 2025, with special “Big Wednesday” deals refreshed weekly.


The Go Thailand campaign is available exclusively on Trip.com’s platform and mobile app, targeting travelers from key source markets across Southeast Asia, Northeast Asia, and Europe. Markets include Japan, South Korea, Malaysia, Vietnam, Singapore, and other strategic locations where demand for Thailand travel remains strong.

Campaign Highlights

Travelers can access special discounts of up to 50%* on essential Thailand travel products, including hotel accommodations across all major Thai destinations, domestic and international flights to and within Thailand, and local activities, attractions, and experiences

Every Wednesday throughout the campaign period, Trip.com releases new exclusive coupons and flash deals, providing multiple opportunities for travelers to secure maximum savings on their Thailand bookings.

The Go Thailand campaign’s simultaneous activation across 16 markets. Each market has been carefully curated with localized offers and culturally relevant messaging to maximize engagement and conversion. This targeted approach ensures that whether travelers are seeking Bangkok’s urban excitement, Phuket’s pristine beaches, or Chiang Mai’s cultural treasures, they can access tailored deals that match their preferences and budgets.

Countries and Regions

Discount Details

Links

Thailand

Save 50% on flights and hotels, get 750 Baht Thai Airways coupons, and enjoy Buy 1 Get 1 Free attraction tickets. Special 99 Baht deals and discounts on top hotels available every Wednesday.*

https://th.trip.com/sale/w/26497/go-thailand.html?locale=en-th&curr=thb

Hong Kong

Book a Thailand flight / flight + hotel package enjoy up to 50% OFF and HK$199 One-price Hotels. Grab the Loi Krathong early bird discount every Wednesday!*

https://hk.trip.com/sale/w/26497/go-thailand.html?locale=zh-hk&curr=hkd

Singapore

Save S$50-S$100 on flights and hotels, plus up to S$200 OFF when you bundle both together. Catch flash sale hotels and explore from Bangkok to Phuket with special Wednesday offers.*

https://sg.trip.com/sale/w/26497/go-thailand.html?locale=en-sg&curr=sgd

Malaysia

Experience the best of Thailand, from Bangkok to Phuket, with our special offers every Wednesday*

https://my.trip.com/sale/w/26497/go-thailand.html?locale=en-my&curr=myr

South Korea

Weekly Wednesday Thailand Deal! 50% off flights and hotels to Thailand every Wednesday*

https://kr.trip.com/sale/w/26497/go-thailand.html?locale=ko-kr&curr=krw

Taiwan

Thailand flights from $99 with 12% cashback on flight + hotel bookings. Thailand hotels from $999  on  every Wednesday at 12pm noon. Score 50% off flight codes weekly on Wednesdays (*selected airlines only) plus 50% off flight + hotel bundles.*

https://tw.trip.com/sale/w/26497/go-thailand.html?locale=zh-tw&curr=twd

Vietnam

Enjoy 50% OFF, big offer, dropping every Wednesday 12PM!*

https://vn.trip.com/sale/w/26497/go-thailand.html?locale=vi-vn&curr=vnd

Indonesia

Enjoy Your Flash Coupon Drop Every Wednesday 12PM up to Rp400K OFF For Hotels & Flights*

https://id.trip.com/sale/w/26497/go-thailand.html?locale=id-id&curr=idr

 Philippines

Explore Thailand and enjoy extra discount vouchers up to ₱1,500 OFF on your next flight and hotel booking!*

https://ph.trip.com/sale/w/26497/go-thailand.html?locale=en-ph&curr=php

United Kingdom

 Save up to £50 on flight + hotel packages or up to £40 on flights*

https://uk.trip.com/sale/w/16431/visit-thailand.html?locale=en-gb&curr=gbp

Germany

Save up to 70 € on flights and hotels*

https://de.trip.com/sale/w/16641/reisen-thailand.html?locale=de-de&curr=eur

France

Save up to 70 € on flights and hotels*

https://fr.trip.com/sale/w/24019/visiter-thailande.html?locale=fr-fr&curr=eur

Spain

Save up to 70 € on flights and hotels*

https://es.trip.com/sale/w/24012/visitar-tailandia.html?locale=es-es&curr=eur

Japan

Get one ticket free to Bangkok! Enjoy up to 3,000 yen coupon on flight and hotel!*

https://jp.trip.com/sale/w/26497/go-thailand.html?locale=ja-jp&curr=jpy

Russia

Save up to 50% OFF*

https://ru.trip.com/sale/w/26497/go-thailand.html?locale=ru-ru&curr=rub

Australia

Take $50 off your flight for a limited time!*

https://au.trip.com/sale/w/26497/go-thailand.html?locale=en-au&curr=aud

United States

$80 Flight Promo Code  and up to50% OFF for hotels*

https://us.trip.com/sale/w/26497/go-thailand.html?locale=en-us&curr=usd

 

Discover Thailand’s Unique Treasures


From the vibrant street markets and golden temples of Bangkok to the crystal-clear waters of Phi Phi Islands, Thailand offers experiences that captivate every type of traveler. The Go Thailand campaign makes it the perfect time to explore the Land of Smiles, whether you’re seeking adventure in the northern mountains of Chiang Mai, wellness retreats in Koh Samui, or the legendary Thai hospitality that makes every visitor feel at home.

Thailand’s appeal lies in its incredible diversity – ancient culture meets modern dynamism, bustling cities complement serene beaches, and world-class luxury coexists with authentic local experiences,” added Edison Chen. “Through our exclusive offers and comprehensive travel solutions, we’re making it easier than ever for travelers to discover why Thailand remains one of the world’s most beloved destinations. With savings of up to 50%* available every Wednesday, there’s never been a better time to experience the magic of Thailand.”


Travelers can access the Go Thailand campaign offers exclusively through the Trip.com platform including the mobile app, desktop website, and mobile website, with customer support available in multiple languages to assist with bookings and travel planning.

*Subject to the Terms and Conditions. The prices are before applicable services, taxes, and fees. All promotional offers are available on a first-come, first-served basis within the specified period and while stocks last. 

About Trip.com

Trip.com is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies. Offering an extensive hotel and flight network of more than 1.5 million hotels and flights from over 640 airlines, along with over 200,000 attraction and tour products, Trip.com covers 3,400 airports in 220 countries and regions. Trip.com‘s world-class 24/7 multilingual customer service helps to ‘create the best travel experience’ for its millions of customers worldwide. To book your next trip, visit trip.com.

Solas Fiduciary Services Launches Dubai Office to Power Global Growth

DUBAI, UAE and SINGAPORE, Sept. 25, 2025 /PRNewswire/ — Solas Fiduciary Services (Solas), a privately owned leader in directorships & corporate governance, has opened a new office in the Dubai International Financial Centre (DIFC). The move marks a significant milestone in Solas’ strategy to strengthen its presence across key financial hubs worldwide.

Martin O’Regan, Managing Director of Solas Fiduciary Services (right), with Jonathan Beardall, Vice President – Head of Wealth & Asset Management at Dubai International Financial Centre (DIFC) Authority (left). Solas Fiduciary Services has launched its new office at DIFC, expanding its independent directorship and corporate governance expertise into the Middle East’s leading financial hub.
Martin O’Regan, Managing Director of Solas Fiduciary Services (right), with Jonathan Beardall, Vice President – Head of Wealth & Asset Management at Dubai International Financial Centre (DIFC) Authority (left). Solas Fiduciary Services has launched its new office at DIFC, expanding its independent directorship and corporate governance expertise into the Middle East’s leading financial hub.

The Dubai office will allow Solas to provide clients with direct access to its international expertise, delivered in the centre of the region’s leading financial hub.

“We are delighted to open our new Dubai office,” said Martin O’Regan, Managing Director at Solas Fiduciary Services. “This expansion enables us to extend the trusted services we already provide in Singapore and Hong Kong to clients entering the Middle East. Being in the heart of a thriving financial ecosystem and close to leading global fund managers will accelerate our growth and enhance the value we deliver.”

As Asia’s only privately owned pure-play directorship firm, Solas identified the Middle East as the natural next step. “Dubai’s commitment to building a transparent, well-regulated onshore environment aligns seamlessly with our own values,” added Director Corina Quah. “We are grateful to Salmaan Jaffery, Jonathan Beardall and Roula Omran at the DIFC Authority for their warm welcome and efficient support throughout our application process.”

“Our strength lies in combining a global network with deep regional insight,” O’Regan concluded. “We are committed to delivering exceptional governance, supporting existing clients across the Middle East and forging strong new partnerships.”

About Solas Fiduciary Services

Founded in 2016, Solas Fiduciary Services is a privately owned firm specialising in directorships & corporate governance. With offices in Singapore, Hong Kong & Dubai, Solas is Asia’s only independent pure-play directorship provider.

The firm’s team of experienced professional directors bring expertise across key international jurisdictions including Singapore, Hong Kong, Japan, Cayman Islands, Dubai, British Virgin Islands & Bermuda.

Solas provides more than governance: services include board support, fund structuring, service provider selection, regulatory analysis & ongoing advisory. With a network that spans the Americas, Caribbean, Europe, MENA & Asia-Pacific, Solas helps clients navigate complexity & achieve success across the entire fund lifecycle.

 

Pioneering Fashion Brand’s “Runway Show with Performance” Crossover Performance: “China’s No.1 Live Fashion Brand” UR Achieves New Global Breakthrough

GUANGZHOU, China, Sept. 25, 2025 /PRNewswire/ — On September 23, URBAN REVIVO (UR), China’s leading trend-setting fast fashion brand, teamed up with Tmall for the third time to launch a spectacular Super Brand Day fashion gala at Shanghai’s 1862 Fashion and Art Center. Centered around the theme “Playing with Fashion, Defining Your Own Style,” the event brought together a star-studded lineup and cross-border musical performances to create a groundbreaking fashion experience that blended avant-garde aesthetics with multisensory engagement.

UR's Tmall Super Brand Day fashion gala held in Shanghai
UR’s Tmall Super Brand Day fashion gala held in Shanghai

The evening featured headline appearances by UR Global Brand Ambassador Zhong Chuxi, musician Henry Lau, and vocalist Faouzia Ouihya. They were joined by UR Brand Friends Chen Hongyi, Lin Muran, Yi Anxi, Yan Biguo, Yu Zhen, and Zhen Yu, who attended the runway show and collectively witnessed UR’s diverse fashion appeal. The gala concluded with a historic moment as UR was officially certified by Euromonitor International as China’s No.1 Trend-Driven Fast Fashion Brand” in both retail sales and store count. This accolade cements UR’s position as an industry leader and underscores our role as a benchmark for innovation and value-driven transformation in the fast fashion sector.

UR Global Brand Ambassador Zhong Chuxi, musician Henry Lau, and vocalist Faouzia Ouihya made appearances at the gala.
UR Global Brand Ambassador Zhong Chuxi, musician Henry Lau, and vocalist Faouzia Ouihya made appearances at the gala.

Cross-Border Resonance: UR Redefines Immersive Avant-Garde Experiences

Challenging the limitations of traditional runway shows, UR debuted a groundbreaking “singer + runway show” model for the first time in the industry. By seamlessly integrating live music with fashion exhibition, the brand created an immersive, multisensory avant-garde experience for the audience.

Exclusive, custom-designed looks by UR’s design team became the evening’s visual highlights, perfectly complementing the star performances. UR Global Brand Ambassador Zhong Chuxi captivated in a sleek black tailored ensemble paired with a bold cape, embodying modern confidence. Musician Henry Lau and vocalist Faouzia Ouihya delivered powerful performances, with their outfits perfectly aligning with their stage presence, allowing fashion and artistic expression to merge organically. The event opened with Faouzia in an elegant white gown, her melodious vocals intertwining with models’ strides. Henry Lau debuted a full performance of his new single “Closer to You,” building palpable tension and culminating in a climactic atmosphere.


Spanning Day and Night: UR Redefines Urban Style with a New Narrative

The entire show, themed “Reflected City”, focused on the symbiotic relationship between urban life and fashion. Through three chapters—”Urban Vogue”, “Playful Whimsy”, and “Midnight Safari”, the show wove together narratives of style across different day and night moments in the city. From the sharpness of commuting, to the relaxation of weekends, and the vibrancy of midnight, UR used clothing as a medium to capture the lifestyles and emotional states of contemporary urbanites. The collection infused avant-garde aesthetics into wearable, everyday designs, redefining modern city dressing.

The opening chapter, “Urban Vogue,” set the scene within a metropolitan workplace context. Models strutted in suits and outerwear defined by sharp, geometric cuts, with silhouettes echoing the lines and structure of modern architecture. By breaking away from the stale stereotypes of office attire, this series expanded the possibilities of commuter wear, blending precision and personality to elevate everyday professional style. set the scene within a metropolitan workplace context.

The second chapter, the “Playful Whimsy” transitioned into a more relaxed aesthetic expression. This collection emphasized soft fabrics and loose silhouettes, using muted tones and fluid designs to convey the unique laziness and soothing ambiance of weekends, offering city dwellers gentle yet sophisticated styling options that embody comfort and serenity.

The finale, “Midnight Safari”, delivered a dramatic exploration of the city after dark. Drawing inspiration from neon lights and urban architecture, the designs featured leather, metallic textures, and bold material contrasts, embodying experimentation and daring creativity. This chapter captured the spirit of the night, celebrating individuality and expressive freedom through striking, avant-garde pieces designed for the city’s most vibrant nocturnal moments and delivered a dramatic exploration of the city after dark.

UR's
UR’s “Reflected City” themed fashion show.

The show presented UR’s complete new-season collection, weaving together these three chapters into a cohesive narrative. By deeply integrating fashion with the realities of urban living, UR demonstrated our aesthetic philosophy, while meeting the diverse style needs of today’s modern consumers across every scenario—from work to leisure, and day to night.

Guided by its “Born Global” strategy, UR is redefining the fast fashion paradigm.

This show was not only a concentrated display of UR’s design aesthetics but also a cultural event with a global perspective. From musical arrangement and visual presentation to fashion execution, every segment reflected the brand’s mature international expression.

At the core of this vision lies UR’s global design ecosystem, built through our strategic worldwide presence. With synchronized design centers in Asia and Europe and a team of over 500 designers, UR interprets global trends through a forward-looking lens while seamlessly integrating local cultural influences. Beyond products, UR collaborates with internationally renowned photographer teams to create distinctive seasonal aesthetic campaigns, constructing a unique visual narrative that consistently reinforces our diverse, avant-garde aesthetic style and international brand vision.

Since founding, UR has carried a global DNA, consistently committed to integrating and synergizing high-quality resources worldwide while driving deep collaboration across design, creativity, and supply chain. Today, UR has moved beyond the stage of mere “product globalization” and is fully stepping into a new era of “aesthetic globalization”—transcending traditional scale-based competition to rebuild a fashion language system with global resonance.

The UR x Tmall Super Brand Day fashion gala showcased the brand’s deepened global strategy and elevated industry influence. Looking ahead, UR will continue to leverage innovative business models and a global design language to steer the fast fashion industry from a “scale-oriented” to a “value-driven” approach, constructing a new fashion paradigm that integrates design, culture, and experience—offering global consumers fashion encounters with greater aesthetic depth and emotional connection.

*Data source for “China’s No.1 Brand in Both Retail Sales and Store Count for Trend-setting Fast Fashion”: Euromonitor Information Consulting (Shanghai) Co., Ltd., based on the retail sales revenue (RMB) of each trend-setting fast fashion brand in mainland China in 2024 and the number of stores as of the end of 2024. Trend-setting fast fashion brands refer to apparel brands that focus on quickly capturing and translating current fashion trends, offering diverse styles at affordable prices through rapid iteration (development-to-launch cycle <3 weeks) and high-frequency new arrivals (>1 time/week). Research was completed in July 2025.