• FDA registration fulfills requirements for U.S. market entry
• Initial shipments to Europe and Latin America to begin with pre-approved countries

YONGIN, South Korea, Sept. 23, 2025 /PRNewswire/ — Noul Co., Ltd. (CEO: David Lim), a medical AI company specializing in blood and cancer diagnostics, announced that FDA registration has been completed for its cervical cancer diagnostic cartridge miLab™ Cartridge CER and clearing agent SafeFix™ CER, both core components of the company’s cervical cancer diagnostic solution miLab™ CER.

With this registration, Noul has fulfilled the minimum regulatory requirements for entry into the U.S. market. Beginning in October, the company will launch commercial shipments of miLab CER in Europe and Latin America, starting with countries where regulatory clearance has already been obtained.

In addition to its existing miLab platform for malaria diagnostics and blood analysis, this FDA device listing provides a foothold for Noul to enter the U.S. market with its cervical cancer portfolio. The company is currently preparing phased FDA 510(k) submissions for disease-specific analysis software to be integrated into the miLab platform.

CEO David Lim stated “The registration of our miLab CER product line marks an important milestone for entering the U.S. market and a catalyst for our global expansion.” He added, “In parallel with the upcoming launches in Europe and Latin America, shipments will begin this month to countries including Qatar, Panama, and the UK, where regulatory approvals are already in place.”

Cervical cancer survival rates highlight the critical need for early detection: in the U.S., the five-year survival rate exceeds 90% when diagnosed early but drops below 20% at late stages.Screening disparities remain stark, with uninsured and low-income women participating at rates more than 20% lower than average, and African American women facing a 60% higher incidence and more than double the mortality rate compared to white women.

Earlier this year, Noul secured global supply agreements in six Latin American countries, including Panama, as well as Qatar, prior to launch. The company has since obtained registration in Switzerland and regulatory clearance in Vietnam, building momentum for broader international expansion. With proven demand in Europe and Latin America, Noul now aims to accelerate adoption in the U.S. market.

Noul’s miLab CER automates cervical cytology with an integrated AI-powered system that performs sample preparation, imaging, and analysis. The product was named one of the three recommended technologies for cervical cancer triage — alongside Roche and Hologic — in the 2024 WHO–Unitaid report.

About Noul Co., Ltd.

“Enabling blood and cancer diagnostics anywhere in the world with AI.”

Founded in December 2015, Noul (376930.KQ) is an on-device AI healthcare company with a mission to explore global challenges that threaten human health and life, discover novel solutions, and realize those possibilities. Noul has commercialized the world’s first AI-powered diagnostic lab, miLab™, through convergence of AI, biotechnology, and compact robotics.

The miLab™ Platform is the only solution that fully automates the microscopic diagnostic process—from sample preparation to AI-based image analysis—delivering lab-grade blood and cancer diagnostics at the point of care. Within 15 minutes, miLab™ produces precise results even in low-resource settings.

In 2022, miLab™ was described in a UNITAID report as “The most advanced digital microscope and fully integrated bench-top platform” for malaria diagnostics. It is now deployed in 28 countries, used by pharmaceutical companies, hospitals, labs, and public health institutions worldwide.

With strong clinical validation and proven performance, Noul is rapidly expanding its market presence, especially in malaria, blood analysis, and cervical cancer diagnostics. The company’s vision is to make a meaningful impact on the lives of 1 billion people worldwide through accessible, innovative diagnostic technologies.

Website: https://noul.com

NEW YORK, Sept. 23, 2025 /PRNewswire/ — With the debut of Apple’s new iPhone 17 series, LISEN announced the launch of its Retractable Cable Car Charger Series, fully optimized for the entire iPhone 17 lineup. Designed to seamlessly blend into modern car interiors, the chargers feature a retractable cable that balances neat storage with convenient use. Supporting up to four devices charging simultaneously—including smartphones, tablets, and headphones—the series delivers reliable, fast power for road trips, family travel, and emergency charging needs.

Say goodbye to cluttered cables or low-battery anxiety—whether you prioritize the convenience of a retractable cable, multi-device compatibility, or efficient fast charging, LISEN has the ideal solution. This series offers a comprehensive in-car charging experience: compact design, multi-device battery life, and multi-user support—giving you more freedom to capture your life’s moments and seamlessly enjoy CarPlay.

LISEN Car Charger with retractable USB-C and Lightning cable: A best seller on Amazon’s Best Seller ranking list, supporting up to 69W fast charging, with multiple interfaces.

The LISEN Car Charger with retractable USB-C and Lightning cable comes with a built-in 30W Type-C and a 2.4A Lightning cable, and also has USB-A and Type-C ports, meeting the charging needs of tablets, various smartphones, earbuds, and more, with very strong compatibility. It supports PD3.0, QC, and other fast charging protocols, with a maximum output of 69W fast charging power.

In actual use, the retractable design of the USB-C and Lightning car charger makes cable management easy and avoids clutter in the car. The combination of USB-A and Type-C ports supports simultaneous fast charging of multiple devices (phones, earbuds, tablets, speakers, etc.), meeting the needs of different travel scenarios. Whether for navigation, music playback, or short video creation in the car, everything can run smoothly without running out of power.

LISEN Car Charger with Retractable USB-C Cable: Compact and portable, it supports up to 57W fast charging and supports multiple ports.

The biggest advantage of the LISEN 3-in-1 Single-C Retractable Cable Car Charger is its compact size—only half the volume of the 4-in-1 charger—making it more suitable for compact cars and small sedans. Car owners can enjoy efficient and convenient charging without worrying about occupying too much interior space. This charger has a built-in Type-C cable, and at the same time is equipped with USB-A and Type-C ports, easily meeting the charging needs of family members’ multiple devices.

The minimalist and practical design includes an adjustable-angle dock for flexible use. Whether navigating, messaging, or recording in the car, passengers can naturally hold their device to charge. This charger ensures long-lasting power for CarPlay and other apps, bringing convenience and efficiency to your journey.

LISEN Car Charger with Dual USB-C Retractable Cable: Up to 69W fast charging, with multiple interfaces.

The LISEN Dual Type-C Retractable Cable Car Charger is equipped with two 30W Dual Type-C retractable cables, offering a more convenient solution for users who use multiple Type-C devices at the same time. Without the need for additional adapters, it can charge quickly. Together with the combination of USB-A and Type-C ports, it not only meets the fast charging needs of the latest devices but also remains compatible with older devices, covering multiple scenarios.

The dual retractable cable design keeps your car’s interior tidy while supporting simultaneous charging of multiple devices—perfect for commuting, long trips, or group travel (up to four people can charge simultaneously). Whether charging the latest USB-C devices or older USB-A devices, it provides a seamless solution for every scenario.

Currently, all three retractable car charger are available on Amazon. Learn more and choose the one that best suits your needs:

LISEN Car Charger with Retractable USB-C and Lightning Cable: https://amzn.to/3IfGmPP

LISEN Car Charger with Retractable USB-C Cable: https://amzn.to/4pAX90G

LISEN Car Charger with Dual USB-C Retractable Cable: https://amzn.to/4nhfXAu 

Lisen has been dedicated to the mobile phone accessories industry for thirteen years, always keeping user needs at the forefront. We keep pace with cutting-edge devices like the iPhone 17, continuously developing products with excellent compatibility and performance to address real user pain points.Learn more about LISEN from Amazon.

Mediakit: Instagram/ Tiktok/ Facebook/ Youtube/ X
CONTACT: LisenMedia, LisenTech@gmail.com

One Platform by AB Tasty brings together best-in-class UX and powerful features into a single, seamless solution for both marketing and product teams.

NEW YORK, Sept. 23, 2025 /PRNewswire/ — AB Tasty, a global leader in experience optimization, today announced the launch of their unified platform for both client-side and server-side experimentation, “One Platform”. This new offering enables digital teams—from developers to product managers and marketers—to personalize every customer journey with safety, speed, and confidence.

Combining AB Tasty’s Feature Experimentation and Rollouts function with their signature no-code experimentation suite, digital teams have access to one workflow for testing, validating, and rolling out digital experiences at scale. This move makes it easier to de-risk deployments, prove impact, and maintain consistency across channels and devices.

What One Platform means for digital teams:

• Safe, progressive rollouts – Validate features with controlled rollouts to minimize risk.
• Cross-stack experimentation – Measure performance across backend, web, and mobile.
• Unified customer journeys – Run consistent tests and personalizations from one place.
• AI-augmented insights – Optimize experiences based on user sentiment and intent.
• Developer-friendly workflows – Maintain control with robust APIs, monitoring, and rollback.

“Fragmented tools have forced teams into silos, leading to disruption, tests without impact, and potential mistakes,” says Rémi Aubert, AB Tasty Co-Founder and CEO. “One Platform helps to close that gap between product, marketing, and developer teams by providing a single place for experimentation, personalization, and feature management. We’re raising the bar on how teams test, iterate, and optimize.”

One Platform marks the consolidation of AB Tasty’s continued growth in digital experience – building on their acquisition of EmotionsAI in 2023, expansion into recommendation and merchandising in 2024, and continued innovation in personalization and AI to help partners grow at speed.

“Our mission has always been to accelerate innovation with confidence,” shares Alix de Sagazan, AB Tasty Co-Founder and CEO. “By bringing client-side and server-side experimentation into one platform, we’re empowering digital teams to align on outcomes, de-risk deployments, and deliver customer value faster than ever.”

With One Platform, teams can build a culture where experimentation thrives—one test, one insight, one step closer to what’s possible.

Learn more about One Platform: https://www.abtasty.com/one-platform

About AB Tasty

AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search, including the only solution with emotions-based segmentation to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless customer experiences. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, and Asia Pacific. To learn more, visit www.abtasty.com.

Contact
John Hughes, Head of Marketing
john.hughes@abtasty.com

Specializing in enzymes and fermentation, the biotech company will transform the expansion of Kemin’s global enzyme production capabilities

DES MOINES, Iowa and SHANGHAI, Sept. 23, 2025 /PRNewswire/ — Kemin Industries, a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services, is pleased to announce its acquisition of CJ Youtell Biotech, the enzymes and fermentation subsidiary of CJ Bio. This strategic move strengthens Kemin’s position as a global leader in enzyme innovation for markets such as animal feed, food, aquaculture, textiles, paper and pulp, and biofuel industries.

With this acquisition, Kemin has full ownership of CJ Youtell’s fermentation plants and its enzyme product portfolio. CJ Youtell brings to Kemin a world-class fermentation platform, including strategically located plants in Shandong and Hunan, China. These newly integrated assets will expand Kemin’s enzymes business, enabling the delivery of high-performance, sustainable enzyme technologies directly to customers worldwide.

“We are pleased to welcome CJ Youtell into the Kemin family,” said Dr. Chris Nelson, President and CEO, Kemin Industries. “This acquisition is a bold step forward in our ongoing strategy to provide cutting-edge fermentation solutions directly to our customers. Adding CJ Youtell to our portfolio further enhances Kemin’s expertise and dedication to supply high-quality and innovative enzyme ingredients and solutions across industries and around the world.”

The addition of the new facilities in China supports Kemin’s growth in R&D with laboratories and technical teams specializing in bioengineering, biochemistry, and enzyme formulation. With product innovation, manufacturing efficiencies, and the delivery of high-quality finished products, Kemin will be able to optimize production costs, reduce supply chain risk, and offer competitively priced, high-quality enzyme solutions across multiple markets and industries.

“The acquisition of CJ Youtell marks a powerful expansion of Kemin’s enzyme capabilities,” said Michelle Lim, President, Kemin Enzymes. “For over 40 years, Kemin has been formulating and delivering enzyme solutions across multiple markets and industries. With CJ Youtell’s fermentation expertise now part of our portfolio, we offer customers a fully integrated solution—from proprietary strain development and manufacturing to final formulation and application support.”

This integration builds on Kemin’s decades of enzyme expertise to create a seamless, end-to-end offering to customers. By combining in-house fermentation with advanced formulation, technical sales support, and Customer Laboratory Services, Kemin is uniquely positioned to deliver tailored, high-performing enzyme technologies. These expanded capabilities enhance Kemin’s agility and accelerate innovation, empowering customers to stay ahead in competitive and evolving markets.

About Kemin Industries

Kemin Industries (www.kemin.com) is a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services. The company supplies over 500 specialty ingredients for human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textile, biofuel, and animal vaccine industries.

For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety, and efficacy of food, feed, and health-related products.

Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 3,300 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.

Media Contact: 
Diogo Craveiro, Senior Global Manager, Brand and Marketing Communications |
diogo.craveiro@kemin.com, (+1) 515-559-5361

© Kemin Industries, Inc. and its group of companies 2025. All rights reserved. ^{® TM} Trademarks of Kemin Industries, Inc., U.S.A.
Certain statements, product labeling and claims may differ by geography or as required by government requirements.

After a decade of exceptional whiskies, the culminating release honors the distillery’s past and future with a collaboration between father-son duo Eddie and Bruce Russell

LAWRENCEBURG, Ky., Sept. 23, 2025 /PRNewswire/ — Wild Turkey Distilling Company, the award-winning distillery known for its bold Kentucky bourbon, today announces the final release in its legendary Master’s Keep collection: Master’s Keep Beacon. Capping off a decade of superior, boundary-pushing American Whiskey, this final chapter is a bold tribute to the distillery’s storied heritage while shining a light on the road ahead. Crafted by Master Distiller Eddie Russell and Associate Master Blender Bruce Russell, this limited-edition 118-proof release is a blend of two distinct, hand-selected bourbons and will be available at select retailers globally starting this September.

Wild Turkey Announces Master’s Keep Beacon, the Final Release in the Celebrated Series

Master’s Keep Beacon is a blend of 10 and 16-year-old bourbons, each hand-selected to reflect key moments in the distillery’s history. Eddie’s selection, a 16-year-old bourbon distilled between 2007 and 2008, was pulled from some of the last remaining barrels laid down in the original Wild Turkey distillery where he first honed his craft, just before the distillery’s major expansion in 2011. Bruce’s 10-year-old selection, distilled in 2015, is among the first he produced alongside his father and grandfather, Hall of Fame Master Distiller Jimmy Russell, when he joined the family business. Together, they’ve created a harmonious blend of flavors from distinct eras and the highest-proof release in the Master’s Keep series.

Dating back to 2015, the Master’s Keep series was originally the brainchild of Eddie Russell, offering a dedicated collection to explore new expressions beyond Wild Turkey’s iconic core lineup. Since then, he has continued to push the limits of bourbon craftsmanship to create some of the most sought-after limited releases in bourbon. As Wild Turkey has grown into one of the most coveted brands by whiskey collectors, the limited-edition collection has played a defining role by offering space for creative exploration that still pays homage to the distillery’s roots. Over the last decade, each release of the series has received overwhelming response from the bourbon community, solidifying Master’s Keep as one of the most respected collections in the industry. Top spirits publications and voices have scored the expressions with high marks, consistently recognizing the releases as best whiskies of the year. For the final chapter, father son duo Eddie and Bruce drew on decades of shared whiskey-making expertise to craft a release that both honors the series’ legacy and stands as its crowning achievement.

This sought-after collection consists of 10 global releases since its inception: 17 Year (2015), Decades (2016), Revival (2018), Cornerstone (2019), Bottled in Bond (2020), One (2021), Unforgotten (2022), Voyage (2023) and Triumph (2024). 

“When we set out ten years ago to launch the Master’s Keep series, we knew we had something special but I never imagined the journey it would take us on,” says Wild Turkey Master Distiller Eddie Russell. “Our first release was the most unique whiskey we’d ever released, and with each expression since we’ve been able to share some of the rarest whiskies in our rickhouses, all while staying true to who we are as Wild Turkey. Looking back a decade later I’m very proud of what we’ve created to date, and looking forward to what’s next.”

“Since joining the distillery, I’ve watched my dad craft some incredible bourbons as part of the Master’s Keep lineup, all rooted in the principles and dedication to bold flavor established by my granddad,” says Associate Master Blender Bruce Russell. “This final release feels especially meaningful, as the first Master’s Keep with my signature on the bottle and made using bourbon I helped create during some of my earliest days at the distillery. I’m proud to leave my mark on this iconic collection with a bourbon that represents a meaningful chapter in my own journey, and paves the way for the road ahead.”

An aroma of dark fruit and cherry is followed by honey, vanilla and cola in the final release in the Master’s Keep series. Sweet notes of caramelized sugar, toffee and tea with warm baking spice are capped off with a long, warming finish with notes of mature oak and leather.

Master’s Keep Beacon will be available globally in limited quantities for a suggested retail price of $300.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery, and are now joined by the next generation, Associate Blender Bruce Russell.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for “some of that Wild Turkey whiskey” and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 “alligator” char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group’s key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group operates in 23 production sites worldwide and has its own distribution network in 26 countries. Campari Group employs approximately 4,900 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

Photo – https://laotiantimes.com/wp-content/uploads/2025/09/wild_turkey_announces_master_s_keep_beacon.jpg
Logo – https://laotiantimes.com/wp-content/uploads/2025/09/wild_turkey_logo-1.jpg

NEW YORK, Sept. 23, 2025 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins. 

Ashley Mastronardi delivers the pre-market update on September 23rd

• Stocks are little changed Tuesday morning after the S&P 500 hit its 28^th record of the year. The large cap index was helped by Nvidia’s plans to invest $100 billion into Open AI.
• NYSE-listed Oracle jumped by more than 6% to begin the week after it named two new co-CEOs. Shares of the stock are up by nearly 40% over the past month after releasing bullish cloud infrastructure guidance in September.
• Wall Street is preparing for August’s PCE reading on Friday morning. This report will give investors the latest update on the state of the U.S. economy and help guide the Fed’s monetary policy decisions.

Opening Bell
CompoSecure Holdings (NYSE: CMPO) celebrates its transfer to the NYSE

Closing Bell
Resolute Holdings (NYSE: RHLD) celebrates its transfer to the NYSE

Click here to download the NYSE TV App

Video – https://mma.prnasia.com/media2/2779788/NYSE_Sept_23_Market_Update.mp4 

Taobao Launches Localized 11.11 Promotions Across 20 Markets

SINGAPORE, Sept. 23, 2025 /PRNewswire/ — Taobao, one of the e-commerce platforms belonging to Alibaba Group, is expanding the world’s largest and most successful shopping event, the “Taobao 11.11 Global Shopping Festival,” bringing it to 20 markets this year. This expansion enables users across diverse markets and languages worldwide to participate in and experience the excitement of the Double 11 celebration like never before.

Taobao 11.11 Global Shopping Festival, the World’s Largest Shopping Festival, Expands to 20 markets with Exclusive Local Offers

First launched on November 11, 2009, the 11.11 Shopping Festival has grown from its debut in China into the world’s largest shopping event, surpassing even Black Friday in both scale and sales volume.

This year, the “Taobao 11.11 Global Shopping Festival” will expand to international markets, rolling out in 20 markets. The shopping festival will be available in five languages—Chinese, English, Malay, Thai, and Russian—and will feature a wide range of localized promotions and exclusive offers. With this expansion, consumers worldwide can now easily participate and share in the excitement of 11.11 festival.

• Exclusive ¥1(approximately equal to0.18 SGD) Offer for New Users: In 16 markets, new users placing their first order will be able to purchase selected items for just ¥1. More promotions will continue to roll out, ensuring that users can take home their favorite products at the best value.
• Taobao Wonderland: Debuting this year in Singapore, Malaysia, Thailand, Cambodia, and Australia, Taobao launches a new interactive game that delivers a gamified shopping experience tailored specifically for local users. Available in Thai, Malay, and English, the activity allows users to check in daily to collect “gold beans,” which can be redeemed for discounts on product price up to 50%.

• Lower Free-Shipping Thresholds: Users in 12 markets will enjoy lower price thresholds for free shipping, making it easier and more affordable to purchase a wide selection of high-value cross-border products. During 11.11 Festival, Taobao will offer limited-time’s zero-threshold’s free shipping offer for Hong Kong, China and Macau, China users, with no minimum spend required.
• High-Value Shipping Vouchers: In Singapore, Malaysia, China Taiwan and Australia, Taobao will distribute a limited number of high-value shipping vouchers daily, allowing users to purchase cross-border products with reduced delivery costs.
• Localized Affiliate Marketing Programs: Local partners and individuals in each market are invited to join the affiliate program, earning up to 30% commission on selected product sales, with rates varying by product and brand. In addition, affiliates who successfully refer new users to complete their first purchase will receive an extra cash reward of USD 5–15 per new user. This initiative empowers local marketers to share in the growth and benefits of cross-border commerce alongside Taobao.

Taobao’s Global Popularity Surges with Overseas New Users Doubling in Just Five Months

From April 1 to August 25, 2025, Taobao’s overseas user base more than doubled, achieving over 200% growth in new international users in just five months. Meanwhile, its gross merchandise value (GMV) in global markets has maintained double-digit growth for five consecutive years. On April 16, 2025, the Taobao app ranked No.1 in shopping category downloads in 16 markets and placed in the top 10 in 123 markets worldwide. These achievements underscore the strong and growing global appeal of Taobao.

Taobao is The World’s Most Extensive Cross-Border E-Commerce Platform

Taobao continues to expand its global reach, recently extending services to the five Central Asian markets, South Africa, and the United Arab Emirates. Today, Taobao covers more than 200 markets worldwide, delivering a fast, convenient, and trusted cross-border shopping experience to consumers everywhere. Boasting over one billion consumers shopping on the platform, Taobao is recognized as the e-commerce platform offering the widest selection of products globally. With billions of items available, Taobao enables users from diverse markets to find products that match their cultural preferences, lifestyles, and procurement needs.

According to Taobao’s insights into global cross-border shopping behavior, consumers’ key demands center on five lifestyle scenarios: hobby-driven consumption, unique finds, smart living, lifestyle aesthetics, and fashion trends. Leveraging its strengths in categories such as sports and outdoor gear, auto parts, collectibles and toys, 3C digital products, home and furniture, as well as apparel and accessories, ensures that it can meet the diverse preferences and needs of consumers worldwide.

Taobao Continues to Enhance Localized User Experience Across Global Markets

To meet the diverse needs of consumers worldwide, Taobao continues to enhance its cross-border shopping experience by establishing a comprehensive service system covering four core areas: logistics, payment, returns and exchanges, and customer service. This ensures that consumers, wherever they are, can enjoy a convenient, secure, and seamless shopping journey.

• Logistics Upgrades: Tailored delivery options with varying speeds are now available by market. Direct shipping services currently cover 20 markets, while 12 global sites offer free cross-border shipping, making international shopping more convenient than ever.
• Diverse Payment Options: Supports 29 currencies and offers payment solutions adapted to local habits. In addition to Alipay, international e-wallets, and credit cards, new options such as WeChat Pay HK and Octopus Card in China Hong Kong, as well as cash-on-delivery in China Taiwan, further lower the thresholds for cross-border shopping.
• Easy Returns and Exchanges: Local return services are now available in 12 markets, with flexible options such as doorstep pickup and convenience store drop-off. In China Hong Kong and China Taiwan, Taobao has also introduced cross-border returns, enabling consumers to send products directly back to Mainland China, ensuring a worry-free return process.
• AI Customer Service: Real-time multilingual translation enables seamless communication in Chinese, English, and others language. This intelligent support helps users overcome language barriers and ensures timely assistance, safeguarding consumer rights worldwide.

This year, the Taobao 11.11 Shopping Festival will expand to 20 markets, marking a new milestone in the global reach of the world’s largest shopping festival. The expansion also highlights Taobao’s close collaboration with local ecosystem partners across different countries and regions, projecting a younger and more international brand image that makes it easier than ever for consumers worldwide to take part in the 11.11 celebration.

HONG KONG, Sept. 23, 2025 /PRNewswire/ — Taobao, one of the e-commerce platforms belonging to Alibaba Group, is expanding the world’s largest and most successful shopping event, the “Taobao 11.11 Global Shopping Festival,” bringing it to 20 markets this year. This expansion enables users across diverse markets and languages worldwide to participate in and experience the excitement of the Double 11 celebration like never before.

Taobao 11.11 Global Shopping Festival, the World’s Largest Shopping Festival, Expands to 20 markets with Exclusive Local Offers

First launched on November 11, 2009, the 11.11 Shopping Festival has grown from its debut in China into the world’s largest shopping event, surpassing even Black Friday in both scale and sales volume.

This year, the “Taobao 11.11 Global Shopping Festival” will expand to international markets, rolling out in 20 markets. The shopping festival will be available in five languages—Chinese, English, Malay, Thai, and Russian—and will feature a wide range of localized promotions and exclusive offers. With this expansion, consumers worldwide can now easily participate and share in the excitement of 11.11 festival.

• Exclusive ¥1 Offer for New Users: In 16 markets, new users placing their first order will be able to purchase selected items for just ¥1. More promotions will continue to roll out, ensuring that users can take home their favorite products at the best value.
• Taobao Wonderland: Debuting this year in Singapore, Malaysia, Thailand, Cambodia, and Australia, Taobao launches a new interactive game that delivers a gamified shopping experience tailored specifically for local users. Available in Thai, Malay, and English, the activity allows users to check in daily to collect “gold beans,” which can be redeemed for discounts on product price up to 50%.

• Lower Free-Shipping Thresholds: Users in 12 markets will enjoy lower price thresholds for free shipping, making it easier and more affordable to purchase a wide selection of high-value cross-border products. During 11.11 Festival, Taobao will offer limited-time’s zero-threshold’s free shipping offer for Hong Kong, China and Macau, China users, with no minimum spend required.
• High-Value Shipping Vouchers: In Singapore, Malaysia, China Taiwan and Australia, Taobao will distribute a limited number of high-value shipping vouchers daily, allowing users to purchase cross-border products with reduced delivery costs.
• Localized Affiliate Marketing Programs: Local partners and individuals in each market are invited to join the affiliate program, earning up to 30% commission on selected product sales, with rates varying by product and brand. In addition, affiliates who successfully refer new users to complete their first purchase will receive an extra cash reward of USD 5–15 per new user. This initiative empowers local marketers to share in the growth and benefits of cross-border commerce alongside Taobao.

Taobao’s Global Popularity Surges with Overseas New Users Doubling in Just Five Months

From April 1 to August 25, 2025, Taobao’s overseas user base more than doubled, achieving over 200% growth in new international users in just five months. Meanwhile, its gross merchandise value (GMV) in global markets has maintained double-digit growth for five consecutive years. On April 16, 2025, the Taobao app ranked No.1 in shopping category downloads in 16 markets and placed in the top 10 in 123 markets worldwide. These achievements underscore the strong and growing global appeal of Taobao.

Taobao is The World’s Most Extensive Cross-Border E-Commerce Platform

Taobao continues to expand its global reach, recently extending services to the five Central Asian markets, South Africa, and the United Arab Emirates. Today, Taobao covers more than 200 markets worldwide, delivering a fast, convenient, and trusted cross-border shopping experience to consumers everywhere. Boasting over one billion consumers shopping on the platform, Taobao is recognized as the e-commerce platform offering the widest selection of products globally. With billions of items available, Taobao enables users from diverse markets to find products that match their cultural preferences, lifestyles, and procurement needs.

According to Taobao’s insights into global cross-border shopping behavior, consumers’ key demands center on five lifestyle scenarios: hobby-driven consumption, unique finds, smart living, lifestyle aesthetics, and fashion trends. Leveraging its strengths in categories such as sports and outdoor gear, auto parts, collectibles and toys, 3C digital products, home and furniture, as well as apparel and accessories, ensures that it can meet the diverse preferences and needs of consumers worldwide.

Taobao Continues to Enhance Localized User Experience Across Global Markets

To meet the diverse needs of consumers worldwide, Taobao continues to enhance its cross-border shopping experience by establishing a comprehensive service system covering four core areas: logistics, payment, returns and exchanges, and customer service. This ensures that consumers, wherever they are, can enjoy a convenient, secure, and seamless shopping journey.

• Logistics Upgrades: Tailored delivery options with varying speeds are now available by market. Direct shipping services currently cover 20 markets, while 12 global sites offer free cross-border shipping, making international shopping more convenient than ever.
• Diverse Payment Options: Supports 29 currencies and offers payment solutions adapted to local habits. In addition to Alipay, international e-wallets, and credit cards, new options such as WeChat Pay HK and Octopus Card in China Hong Kong, as well as cash-on-delivery in China Taiwan, further lower the thresholds for cross-border shopping.
• Easy Returns and Exchanges: Local return services are now available in 12 markets, with flexible options such as doorstep pickup and convenience store drop-off. In China Hong Kong and China Taiwan, Taobao has also introduced cross-border returns, enabling consumers to send products directly back to Mainland China, ensuring a worry-free return process.
• AI Customer Service: Real-time multilingual translation enables seamless communication in Chinese, English, and others language. This intelligent support helps users overcome language barriers and ensures timely assistance, safeguarding consumer rights worldwide.

This year, the Taobao 11.11 Shopping Festival will expand to 20 markets, marking a new milestone in the global reach of the world’s largest shopping festival. The expansion also highlights Taobao’s close collaboration with local ecosystem partners across different countries and regions, projecting a younger and more international brand image that makes it easier than ever for consumers worldwide to take part in the 11.11 celebration.