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President Thongloun Says Laos Will Not Take Sides in Today’s Conflicts

Laos President Thongloun Sisoulith at the Nikkei Future of Asia Conference
Laos President Thongloun Sisoulith at the Nikkei Future of Asia Conference (Photo: Nikkei/Tomoki Mera).

President of Laos, Thongloun Sisoulith, said economic sanctions and embargoes “would not make the world a better place,” in response to Western nations and a few of their Asian allies.

DHL Global Forwarding expands footprint at Brisbane airport with 17 million AUD investment

  • Features the largest international cold chain facility in Brisbane to meet the rising demand for perishables
  • The facility will also support the growth of general cargo in Queensland
  • New site planned for completion in early 2023

BRISBANE, AUSTRALIA – Media OutReach – 30 May 2022 – DHL Global Forwarding, the freight specialist arm of Deutsche Post DHL Group, held a groundbreaking ceremony today for its new 4,880 square meter facility in Brisbane Airport. DHL Global Forwarding is investing 17 million AUD (11 million EUR) over ten years for the new facility, and it houses the largest international cold chain services in Brisbane, to meet the fast-growing demand for perishables. The new facility will also support the growth of general cargo in Queensland, Australia and is set to be ready by early 2023.

(L-R) Lachlan Elliott, Brisbane Station Manager, DHL Global Forwarding Australia and George Lawson, Managing Director, DHL Global Forwarding Australia

George Lawson, Managing Director, DHL Global Forwarding Australia said, “The expansion of our facilities at Brisbane airport reflects the tremendous growth in perishables export and a growing south east Queensland population that is expected to rise by 31 per cent over the next 20 years. Brisbane’s economy is predicted to surge by 2031 and with the new facility, we are ready to support our customers for future growth.”

“A lot of thought went into the design of the new warehouse. It is a best-in-class facility that will serve our customers more efficiently. It is also a green building with sustainable practices to reduce carbon emissions and help our customers achieve a greener supply chain,” Lawson added.

Strategically located at Brisbane airport, the facility offers air side access, the first and only freight forwarder to have such exclusive access, and is close to the Port of Brisbane within 20 km or 18 minutes drive.

The new facility is a five green star rating according to the Green Building Council of Australia, featuring solar panels, reusable batteries to power most of the warehouse operations, rainwater harvesting and EV charging stations. Plans are also in the works to introduce carbon offsetting and insetting for a carbon neutral supply chain for customers.

The facility is also designed to be a great working space to support a mobile and hybrid workforce and to enhance safety. “We want this new facility to also be a great space for our employees. Interactive screens are in place to facilitate virtual and physical collaboration, while new technologies will be implemented to enhance safety,” Lawson said.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 81 billion euros in 2021. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve zero-emissions logistics by 2050.

#DHL

CASETiFY Supports the Local Art Community with Funding and Collaborative Collection Launch Amidst COVID-19

Unleash Creativity and Encourage Self-Expression for the Local Art Community

HONG KONG SAR – Media OutReach27 May 2022 – CASETiFY, as a global lifestyle brand, has been on a mission to unleash creativity and encourage self-expression since the brand was established eleven years ago. CASETiFY remains true to its mission and strives to help the local art community amidst the uncertainties of the pandemic through art. Working closely with local artist “Little Thunder”, CASETiFY purchased her entire art collection from the collaboration and pledged to donate HKD 200,000 to the local charity HKwalls as a way to advocate for local artists. Furthermore, CASETiFY has recently launched a tech accessories collection with Mak2 (Mak Ying Tung), a local artist who has her artworks displayed at The Art Basel 2022, to further the initiative to support local artists and increase their art exposure across local and international audiences.

A Holistic Approach to Supporting the Local Art Community

Like many other industries, the art and creative fields have experienced significant setbacks from COVID-19. With regulations constantly changing, the social distancing measures have limited local artists in exhibiting their artwork to the public. CASETiFY recognized the practical and emotional needs of both the local artists and the society as a whole, thus pledging to continuously show support to the art community whilst enriching the end consumer’s experience with their products. Not only did CASETiFY collaborate with ‘Little Thunder’ on her ‘Electric Dreams’ Collection, CASETiFY also showcased her artworks at the CASETiFY Museum in the K11 Musea CASETiFY STUDiO for greater offline exposure.

A Hong Kong Art Movement that Encourages Self-Expression From the Public

With a common goal of unleashing creativity and growing local talents in Hong Kong, CASETiFY has partnered up with HKwalls, a non-profit arts organization, to sponsor two rounds of the Youth Mentorship Program with a donation of HKD200,000. The Youth Mentorship Program was found by HKwalls in 2021, offering young talents the opportunities to strengthen their skills with the help of industry professionals to scale up their skills for larger art projects, like the HKwalls street art project. By recruiting more local charities and media in supporting Hong Kong artists, CASETiFY will continue its mission to foster a creative community with a larger group of local talents whilst promoting self- expression and creativity.

Join hands with the Local Conceptual Artist, Mak2 in His Tech Accessories Capsule Collection Launch

To celebrate Art Month in Hong Kong, CASETiFY is pleased to announce the collaborative project with local conceptual artist Mak2 (Mak Ying Tung). This collaboration brings Mak2’s Home Sweet Home series into CASETiFY’s signature tech accessories. Starting from 25 May 2022, art lovers can now shop the collection at https://www.casetify.com/artist/mak2 and CASETiFY retail stores. CASETiFY strives to work with different artists to bring their designs to life using CASETiFYS range of daily tech wearables.

About CASETiFY

CASETiFY is the global lifestyle brand and home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY’s products empower self-expression by turning your personal electronics into highly designed, stylishly slim, drop-proof accessories. Known for tapping top artists and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. For more information on CASETiFY, its stores, partners and products, please visit

For high resolution photos, please click .

#CASETiFY

Oracle Red Bull Racing to Unveil 2022 NFT Collection at the Monaco Grand Prix, Powered by Bybit and Tezos

MONACO – Media OutReach – 27 May 2022 – Oracle Red Bull Racing is set to take its fans even closer to the action with the launch of its second series of digital collectibles with a one-of-a-kind auction at the Monaco Grand Prix.

This next generation of Oracle Red Bull Racing NFTs will be minted on the Tezos blockchain and available on Bybit’s NFT Marketplace, bringing together two of the Team’s key Partners to collaborate for the first time. The second season of Oracle Red Bull Racing’s NFTs will connect fans to the Team, and its memorable moments through a series of limited edition pieces of digital memorabilia, each marking an exclusive aspect of Oracle Red Bull Racing’s past, present and future.

To mark the launch of the 2022 NFT collection, the series will open with the release of a truly unique collectible to be auctioned over the week of the Monaco Grand Prix. A special one-off Monaco-edition Playseat simulator rig will be on display, and seeing some racing action with drivers and Red Bull Athletes during the race weekend. Whilst at the same time an NFT auction will be underway, with the highest bidder receiving both a digital version of the one-off seat for their memorabilia collection and rights to claim the actual one-off Playseat from the Monaco Energy Station.

Each limited-edition piece from the Team’s ever-expanding NFT collection will be minted on the energy-efficient Tezos Blockchain. A pioneering, constantly evolving open-source blockchain for assets and applications, Tezos leverages the power of blockchain in a secure, scalable, upgradeable and sustainable way.

In an exciting new development, the assets will for the first time be listed by Principal Team Partner Bybit on its industry-leading NFT marketplace. It will also be the NFT marketplace in which the latest Oracle Red Bull Racing digital collectibles will be showcased. Bybit was established in March 2018 and is currently the fastest-growing cryptocurrency exchange offering crypto traders an ultra-fast matching engine, innovative online spot and derivatives trading services, earnings and savings products, as well as a popular NFT marketplace. With significant market depth and best-in-class liquidity, Bybit enables traders to enjoy maximum profitability while delivering reliable solutions to their trading challenges with multilingual customer support.

Oracle Red Bull Racing Team Principal and CEO Christian Horner said: “The second season of our highly-prized digital collectibles continues our mission to put at the heart of Oracle Red Bull Racing — on track, in the garage and at the factory. Each limited-edition piece showcases a moment in time for the Team in stunning detail and they are designed to immerse fans in our world, in our quest for victory and in great moments from the Team’s history. It’s therefore fitting that we are launching the latest collection here in Monaco. Thanks to our cutting-edge partnerships with Bybit and Tezos, pioneers in the exciting digital asset space, we can bring limited edition pieces of future F1 heritage to our fans around the world in an immersive, accessible and affordable way.”

Bybit Co-Founder and CEO Ben Zhou said: “Bybit’s partnership with Oracle Red Bull Racing marks another milestone towards Bybit’s vision to bringing the metaverse to global communities, reinventing and enriching the fan experience. We look forward to using Bybit’s innovative technologies to bring Oracle Red Bull Racing fans from all across the world closer to the Team with this initiative.”

The Oracle Red Bull Racing 1 of 1 Playseat Auction, in association with Bybit and Tezos, will start at 6AM BST time on May 26, 2022 and will end at 11:59PM BST time on May 31, 2022. Bidding will be hosted on the Bybit NFT Marketplace (https://go.bybit.com/e/eoEuhjZalqb) and bidders must bid at least 5% more than the current highest bid. The revenue from the Playseat will be given to Wings For Life, a not-for-profit spinal cord research foundation that aims to find a cure for spinal cord injury. Details of future collectibles will be announced shortly before each drop.

About Bybit

Bybit is a cryptocurrency exchange established in March 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. The company provides innovative online spot and derivatives trading services, mining and staking products, an NFT marketplace as well as API support, to retail and institutional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class. Bybit is a proud partner of Formula One racing team, Oracle Red Bull Racing, esports teams NAVI, Astralis, Alliance, Virtus.pro, Made in Brazil (MIBR) and Oracle Red Bull Racing Esports, and association football (soccer) teams Borussia Dortmund and Avispa Fukuoka.

For more information please visit:

For updates, please follow Bybit’s social media platforms on








#Bybit

South African National Found Dead in Vientiane Capital

A South African man was found dead in a laborer dormitory in Vientiane Capital yesterday evening.

Thai Man Smuggles Durian Trees to Laos 

A man was apprehended in Thailand attempting to smuggle durian trees valued THB 1 million into Laos.

Bank of Laos Vows to Resolve Foreign Exchange Problems

Foreign currency exchange.

The Bank of the Lao PDR held a press conference today to announce solutions it has proposed for the ongoing foreign currency problem faced by the country.

Appier AI salesman helps Chow Sang Sang Jewelry boost online sales

Chow Sang Sang named Silver Winner of “Best Use of Smart Data Analytics” at The Loyalty & Engagement Awards 2021
Matching CSS’s large jewelry offerings with the right customers & providing a seamless shopping experience

TAIPEI, TAIWAN – Media OutReach – 27 May 2022 – Appier is proud to share the Chow Sang Sang Xmas campaign results in collaboration with Mindshare Hong Kong. This case was named the Silver Winner in the Best Use of Smart Data Analytics category at The Loyalty & Engagement Awards 2021 presented by Asia’s leading advertising, marketing and news media “Marketing Interactive“. The awards seek to recognize the most creative, innovative and deserving consumer-centric programs and schemes across North Asia. Based on the joint efforts of Appier and Mindshare, Chow Sang Sang Jewelry won this award recognition for the first time, and successfully boosted its online sales through a “virtual AI salesperson”, providing customers with a seamless shopping experience.

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Chow Sang Sang collaborates with Appier and Mindshare to combine dynamic ads and hesitant customers prediction to enhance the conversion rate of the website

In this campaign, Chow Sang Sang successfully reduced the cost per action (CPA) by 52% and increased the conversion rate of its website by 49% by adopting Appier’s CrossX and AiDeal solutions. While Christmas is a competitive season for the e-commerce industry, the number of transactions of Chow Sang Sang’s website had still increased 1.8x even amidst rising ad costs, and the jewelry brand was able to provide a seamless online shopping experience with the power of AI for its customers to find suitable items for themselves or their loved ones.

With the rise of online e-commerce platforms and the outbreak of the pandemic, customer behavior for purchasing jewelry has significantly changed. In response to potential business opportunities and trends of young generation consumers shopping online, Chow Sang Sang launched its online e-commerce platform in 2014, with the goal of reaching more potential customers, increasing brand awareness, and lowering the barrier for the young generation to enter jewelry stores. Through a collaboration with Appier and Mindshare, Chow Sang Sang was able to combine dynamic ads and hesitant customer prediction to deliver the right incentive at the best time to each hesitant shopper and increase the conversion rate of the website.

According to Appier’s observation, customers’ hesitation behavior patterns are constantly changing, which is why we need to use AI to make real-time determination according to their current behavior in order to be more accurate. Based on the top performers of Chow Sang Sang for a period of two consecutive months, the best conversion rates in the former month were users who “abandoned shopping cart,” “viewed less than 2 category pages,” or “visited the website from 11 pm to 5 am on weekdays.” However, the top performers in the latter month were users who “did NOT abandon shopping carts”, “organic traffic,” or “new visitors.”

“E-commerce is a self-help platform with no staff or human intelligence to observe customers’ emotions and interest. AI acts like a virtual salesman to speed up the checkout process by finding the right audience and engaging them at the right moment. AI is comprehensive enough to cover all our product categories (over 2,000+) while in-depth enough to study every user’s preferences to recommend products that truly cater to their potential needs,” said Fai Leung, Associate Director of Chow Sang Sang.

Below please find a more detailed description of Chow Sang Sang’s digital marketing challenges and how Appier’s AI solutions helped Chow Sang Sang solve its business pain points.

Two Challenges in Digital Marketing

  • Matching its large jewelry offerings with the right customers: With an ever-growing customer base and an even more impressive jewelry offering (2,000+ jewelry styles), Chow Sang Sang faced the challenge of recommending the right product to each online shopper. Traditional rule-based conditional settings proved ineffective in pushing products, not only because it is limited in the number of scenarios it can create, but also because it is more time-consuming and labor-intensive. This problem lets certain business opportunities fall through the cracks.
  • Strategy of promoting high-priced items to hesitant shoppers: Chow Sang Sang’s e-commerce store did not have a mechanism in place to retain hesitant shoppers and nudge them to complete their purchase. This problem is particularly alarming for luxury goods because customers generally require more time to shop when looking at high-end products with an expensive price tag. Without anything to give them a final push, many hesitant shoppers end up abandoning their carts and do not return. Based on the above considerations, Chow Sang Sang Jewelry decided to use high-quality silk scarf as an accessory incentive for online promotions, and extended the discount timeframe to 60 minutes to increase overall conversion of hesitant customers.

Solution and Marketing Scenario Design

Based on a keen understanding of the journey taken by the brand’s customers, Appier and Mindshare used effective solutions to design marketing scenarios that helped Chow Sang Sang overcome the challenges above.

  • Predict customer interests in order to deliver dynamic ads to potential audiences: Chow Sang Sang first used Appier’s AI solution to automatically predict potential consumers’ interests based on existing customers and deliver related ads to potential consumers who recently visited the website. Chow Sang Sang found that the main interests of the potential audience of the brand are reality programs, female celebrities, news, and technology. When the user sees the ad next time, the system will automatically present the items displayed on the ad according to the user’s browsing history or deliver the promotion ad of “10% off for 2 selected jewelry” to attract users to visit the official website again to make purchases.
  • Define the main segments and personas to boost sales: Chow Sang Sang divided the items on the website into three segments: “wedding jewelry,” “gifts,” and “daily wear” according to its past sales record. By defining the main products and comparing the keywords and user interests, Chow Sang Sang found that the four most prominent personas who click on ads are regular travelers (54%), those interested in promotions (36%), working women (24%), and parents of young children (23%); these are the audience segments most likely to be attracted by ads. There may be bigger opportunities to boost sales by remarketing to the main segments and targeting the personas.
  • Virtual AI salesperson to assist with final conversion: Contrary to the in-store advantage, brands that maintain an online store lack a salesperson to help guide customers to the products they want and prompt them to purchase. Appier’s AiDeal served as the client’s eyes online, collecting 400+ types of on-site behavior data, including mouse movement and scroll distance, to identify hesitant customers. Once identified, AiDeal will present customers with an additional incentive in the form of a pop-up that says, “if the checkout amount exceeds USD250 in 60 minutes, you can get a limited silk scarf (worth USD45),” to assist with the last-mile conversion to monetize the traffic.

For more success stories, please visit Appier’s Success Stories.

About Chow Sang Sang Jewelry

Established in 1934, Chow Sang Sang is recognized as a premier jewelry retainer in Greater China. In 2014, Chow Sang Sang launched its e-commerce platform for customers to shop directly with seamless online services. Chow Sang Sang is keen on reaching more customers and better catering to their unique needs with this online presence. Visit for more information.

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit for more information.

#Appier