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LANDMARK Celebrates 18-Year Partnership with L’ATELIER DE JOËL ROBUCHON HONG KONG as the Legendary Restaurant Returns This Summer

World’s Most MICHELIN-Starred Gastronomic Icon returns to a stunning new space in LANDMARK ATRIUM


HONG KONG SAR – Media OutReach Newswire – 2 May 2025 – LANDMARK is delighted to announce the highly anticipated return of gastronomic legend L’ATELIER DE JOËL ROBUCHON HONG KONG as the cornerstone of its refined Central dining portfolio this summer.

LANDMARK Celebrates Return of Culinary Legendary L’Atelier de Joël Robuchon This Summer

The iconic restaurant has been located at LANDMARK for 18 years and has held the coveted Three MICHELIN Star status – the only L’ATELIER DE JOËL ROBUCHON HONG KONG internationally to do so – for an unprecedented 13 continuous years, since the very first Hong Kong & Macau MICHELIN Guide in 2012 until its temporary closure in January 2025.

Following 19 months of planning and design, this acclaimed restaurant now proudly returns to a glamorous 18,000 sq. ft. tailor-made venue on the fourth floor of LANDMARK ATRIUM in August.

“L’ATELIER DE JOËL ROBUCHON HONG KONG has been the jewel in the crown of our dining portfolio at LANDMARK for 18 years and is truly beloved by our diners and by us,” said Alexander Li, Director and Head of Retail, Hong Kong & Macau of Hongkong Land Limited.

“The LANDMARK team has been working closely with L’ATELIER DE JOËL ROBUCHON HONG KONG for months to thoughtfully craft this reimagined space. The newly transformed restaurant will captivate diners and further solidify its legacy as Hong Kong’s most exceptional fine dining destination – welcoming both local and international guests for years to come.”

Originally founded by legendary culinary superstar Mr. Joël Robuchon, the most decorated chef in MICHELIN history with no less than 31 MICHELIN Stars, L’ATELIER DE JOËL ROBUCHON HONG KONG continues to uphold his legacy of unparalleled excellence under the leadership of Executive Chef Julien Tongourian.

“After 18 remarkable years, L’ATELIER DE JOËL ROBUCHON HONG KONG continues to shine as a beacon of culinary excellence, proudly holding its prestigious Three-MICHELIN Stars. In the face of an ever-changing and often challenging F&B landscape, we’ve managed to stay ahead – driven by passion, resilience, and a relentless commitment to perfection. This renovation marks not only a new chapter for our LANDMARK location, but also a reaffirmation of our dedication to Chef Robuchon’s legacy and to offering the very best to our discerning guests, under the visionary leadership of Executive Chef Julien Tongourian.” said Carl Tang, CEO of Lisboa Food and Wines Limited.

Wine connoisseurs will delight in an exceptional selection of fine wines, featuring an extensive collection that ranges from approachable, crowd-pleasing bottles to the world’s rarest vintages. The newly expanded temperature-controlled wine cellar—now four times its original size—showcases a breathtaking gallery of over 3,400 labels, serving as a spectacular centrepiece at the venue’s entrance. We share the same inventory with Macau Lisboa Wine Cellar, which boasts the most extensive and exclusive wine collection in Asia, with an extensive collection ranging from mass-approachable bottles to the world’s rarest wines, with over 17,000 labels and 400,000 bottles. Such an impressive collection is a natural reflection of L’ATELIER DE JOËL ROBUCHON HONG KONG’s distinction as the sole recipient of the Wine Spectator Grand Award in Hong Kong for 15 consecutive years, a recognition that underscores our unwavering commitment to exceptional quality and service. Among the 96 restaurants worldwide that have received the prestigious Grand Award, L’ATELIER DE JOËL ROBUCHON HONG KONG remains the only one in Hong Kong to hold this esteemed honour.

The dining experience itself will also ascend to new heights of sophistication, featuring five new exquisitely designed private rooms, including a world-first, ultra-exclusive private room worth around HK$10 million, showcasing La Cornue – the world’s most luxurious handcrafted kitchenware – in its first ever commercial installation, all complemented by exceptional service from the same dedicated team.

Adding to its allure, the restaurant will feature a stunning al fresco terrace, thoughtfully designed to preserve the Le Jardin concept. This elegant outdoor space was made possible through extensive structural enhancements, seamlessly blending sophistication with relaxed, natural charm. Set to debut later this year, the terrace will offer guests an enchanting setting to savour L’ATELIER DE JOËL ROBUCHON HONG KONG’s culinary masterpieces amidst Hong Kong’s vibrant cityscape.

LANDMARK and L’ATELIER DE JOËL ROBUCHON HONG KONG continue their legacy of delivering world-class gastronomic experiences that will delight discerning diners for decades to come.
Hashtag: #L’ATELIERDEJOËLROBUCHON

The issuer is solely responsible for the content of this announcement.

About L’ATELIER DE JOËL ROBUCHON HONG KONG

L’ATELIER DE JOËL ROBUCHON HONG KONG opened in Hong Kong in 2006, bringing a groundbreaking dining concept that which Joël Robuchon created in Tokyo in 2003. Renowned chef Joël Robuchon, who began his culinary journey at the age of 15, gained fame in the 1970s as a rebellious chef challenging the norms of nouvelle cuisine. Known for his relentless pursuit of culinary excellence, he built an impressive collection of Michelin stars before retiring at 50 to prioritize family and travel.

His global explorations deepened his appreciation for Japanese culture, which inspired the creation of L’ATELIER, a unique dining experience that blends a sociable Japanese counter with the finest European cuisine.

L’ATELIER DE JOËL ROBUCHON HONG KONG has consistently received accolades, including three Michelin stars for 13 consecutive years from the MICHELIN Guide Hong Kong and Macau since 2012. The restaurant features contemporary chic décor with lush red velvet seating and dark wood furnishings, divided into two areas: L’ATELIER and LE JARDIN.

L’ATELIER offers a circular bar surrounding an open kitchen, allowing guests to witness the artistry of cooking. Its menu presents classic French dishes in innovative tapas-style portions. LE JARDIN provides an elegant setting, offering a refined fine-dining experience.

L’ATELIER DE JOËL ROBUCHON HONG KONG stands as a testament to Mr. Joël Robuchon’s legacy, where exceptional cuisine meets an inviting atmosphere, making it a must-visit destination for food enthusiasts.

About LANDMARK

LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.

About Hongkong Land

Hongkong Land is a major listed property investment, management and development group. The Group focuses on developing, owning and managing ultra-premium mixed-use real estate in Asian gateway cities, featuring Grade A office, luxury retail, residential and hospitality products. Its mixed-use real estate footprint spans more than 830,000 sq. m., with flagship projects in Hong Kong, Singapore and Shanghai. Its properties hold industry leading green building certifications and attract the world’s foremost companies and luxury brands. The Group’s Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. The Group has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures and five retail centres on the Chinese mainland, including a luxury retail centre at Wangfujing in Beijing. In Shanghai, the Group owns a 43% interest in a 1.1 million sq. m. mixed-use project in West Bund, which is due to be completed in 2028. Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. Hongkong Land is a member of the Jardine Matheson Group.

/DISREGARD RELEASE: The French May Arts Festival/

We are advised by The French May Arts Festival that journalists and other readers should disregard the news release, Experience the Magic of French May and French GourMay 2025 at Gourmet Markets, Music and Dance Performances, Horse Racing and More, issued 02-May-2025 over PR Newswire.

Experience the Magic of French May and French GourMay 2025 at Gourmet Markets, Music and Dance Performances, Horse Racing and More

Culture-infused itineraries for families and revellers at shopping malls and the Happy Valley Racecourse this May and June 

HONG KONG, May 2, 2025 /PRNewswire/ — Hong Kong is set to come alive with the vibrant spirit of French May Arts Festival (French May) and French GourMay Food and Wine Festival (French GourMay) with a series of collaborative culinary, dance and music events at prominent venues in town, including Central Market, NINA MALL, Elements and D2 Place, and the iconic Happy Valley Racecourse. From gourmet markets showcasing the finest in French cuisine to captivating music and dance performances and exhilarating horse racing, this year’s Festivals promise an unforgettable experience that brings communities together in a joyous celebration of French art, culture and entertainment.

French GourMay Markets  at Central Market and NINA MALL

Spirits UP! Organised by Chinachem Group and French GourMay, the highly anticipated French GourMay Market is returning to Central Market and NINA MALL, with the finest of French gastronomy and a highlight on French spirits this year – from the historic vineyards of Cognac to the alpine slopes of the French Alps. During this period, French GourMay menus are also available at selected restaurants of Nina Hospitality, offering a refreshing French dining experience.

Central Market

NINA MALL

Date

1 – 5 May

Date

6 – 8 June

Time

11am – 8pm

Time

11am – 8pm

 

Le French Gourmay Food Market at Central Market, Hong Kong, Hong Kong SAR China, on 2 May 2025. StudioKW/ Jayne Russell
Le French Gourmay Food Market at Central Market, Hong Kong, Hong Kong SAR China, on 2 May 2025. StudioKW/ Jayne Russell

Please click here to download high-resolution photos of French GourMay opening ceremony.

Dance Performances and Workshops by Cie Racines Carrées-Nabil Ouelhadj 

Organised by Chinachem Group and with venue sponsors Central Market, D•PARK, and NINA MALL, the French contemporary dance group Cie Racines Carrées-Nabil Ouelhadj is putting on a showcase of 9.81 as well as dance workshops throughout May. Their artistry combines acrobatics and hip hop on trampolines, creating a spontaneous and poetic urban dance experience. Bodies soar through the air as if in orbit, transcending boundaries to bring art and dance to all. All members of the public, from young kids to adults, are welcome to learn from these exceptional artists by joining in their specially curated dance workshops.

Trampoline x Hip Hop Performances

Dance Workshop

Central Market

Date

3, 4, 10 May

Date

3, 4, 10 May

Time

2pm – 2:20pm

2:40pm – 3pm

Time

3:30pm – 4:30pm 

NINA MALL

Date

11, 17, 18 May 

Date

11, 17, 18 May 

Time

2pm – 2:20pm

2:40pm – 3pm

Time

3:30pm – 4:30pm

D•PARK

Date

23 May 

Date

23 May 

Sessions

6pm – 6:20pm

6:40pm – 7pm

Sessions

4pm – 5pm

Date

24 May 

Date

24 May 

Sessions

2pm – 2:20pm

2:40pm – 3pm 

Sessions

3:30pm – 4:30pm  

 

Register free of charge for the dance workshops on Eventbrite here: https://www.eventbrite.com/cc/chinachem-group-celebrates-french-may-4243223

Erik Satie 100th Anniversary: Piano Marathon at ELEMENTS  

In celebration of the centennial of his passing, join us for a unique piano marathon performance of Erik Satie’s “Vexations”, a mysterious one-page piano work that repeats 840 times in succession as the composer intended. Co-presented by French May Arts Festival and International Association of Collaborative Musicians, this mesmerizing musical sanctuary showcases both amateur and professional pianists, each offering their own interpretations and styles. Come and witness their record-breaking attempt for the ‘Most Musicians to Play the Same Piano in Relay’, while immersing yourself in the hypnotic cycles of sound!   

 Venue

  L1 Metal Zone, ELEMENTS 

Date

5 May (Monday)

Time

7am – 10pm

 

Happy French Wednesday at Happy Valley Racecourse

Organised by The Hong Kong Jockey Club, get ready for the spectacular return of Happy French Wednesday this May! Across 7, 14, 21, and 28 May – where the prestigious Sauternes Cup is taking place – experience the exciting connection between France and Hong Kong through the beloved tradition of horse racing at the Happy Valley Racecourse. Enjoy top-tier entertainment from vibrant live music by MsLolo, DELUXE and Leanne Jackson alongside mesmerising Moulin Rouge dancers, all while indulging in exquisite French cuisine paired with fine wines at various food trucks and counters. With French-inspired setups featuring storefronts, flower boxes and a photo backdrop of the Eiffel Tower, inviting revellers are invited to snap a photo, share and tag @HappyWednesdayHK on Instagram for a chance to win exciting prizes. For more details, visit the official website here: https://www.frenchmay.com/en-us/article/336

Dates

7 May

14 May

21 May

28 May

Performers

MsLolo

DELUXE

Leanne Jackson

DELUXE

Special Event

The French May Trophy

The France Galop Cup

Sauternes Cup

 

Ohh La La La: French Delights at D2 Place

Organised by LAWSGROUP and supported by D2 Place, the Ohh La La La: French Delights French May Party is serving up a variety of exquisite French cuisine, along with enchanting French music and performances, allowing audiences to experience the passion of France in every corner. For craft lovers, shop limited-edition French knitting products from LAWS KNITTERS and participate in hands-on workshops. Admission is free for all, so don’t miss out!

Venue

THE SPACE, 2/F, D2 Place ONE

Date

9 – 11 May

Time

1pm – 8pm

 

-END-

About the French May Arts Festival

Established in 1993, French May is one of the largest cultural events in Asia. With about 100 programmes presented across two months, we showcase the most diversified art forms – from heritage and contemporary art, paintings and design to classical music and hip-hop dance, cinema and circus. It has become an iconic part of Hong Kong’s cultural scene, reaching over 200,000 visitors each year.

French May brings the arts to everyone, not only in cultural venues, but also in public spaces, shopping malls and more, inviting everyone across Hong Kong to enjoy art in their daily lives.

With the aim of promoting accessible arts for all, French May places a strong emphasis on education through outreach programmes, guided tours, workshops, masterclasses and free performances. The festival strives to reach the widest possible audience and contribute to education of the young and less-privileged, working closely with over 50 local institutions and organisations to establish barrier-free access to the arts.

About the French GourMay Food and Wine Festival

Being an important part of French May since 2009, French GourMay Food and Wine Festival (www.frenchgourmay.com), organized by French Trade Commission – Business France, has been celebrating and promoting the French food and wine culture in Hong Kong and Macau. It has become in a few years, thanks to a strong communication and involvement of the gourmet community, a major food and wine festival. Every year in May, French GourMay presents a different region (Midi-Pyrénées, Rhone Valley, Provence, Burgundy, Bordeaux, Alsace, Champagne, South of France), introducing and encouraging people to experience the dining culture in French style and letting go through an authentic French gastronomic journey through a network of more than 200 local partners.

Contact 

For further enquiries and requests for interviews, please contact:    

Occasions PR & Marketing Ltd.   

Stella Wong

Email: stellawong@occasionspr.com

Tel: +852 3678 0123

Candice Cot

Email: candice@occasionspr.com

Tel: +852 3678 0117

 

 

1win Welcomes Canelo Álvarez As Brand Ambassador Amid His Pursuit to Reclaim Super Middleweight Supremacy


MEXICO CITY, MEXICO – Media OutReach Newswire – 2 May 2025 – 1win proudly announces its new global partnership with boxing superstar Canelo Álvarez. The news comes as Álvarez gets ready to face undefeated contender William Scull in a bout for the IBF super middleweight title.

1win x Canelo Alxarez 1200x800

Canelo Álvarez already holds the WBA, WBC, and WBO belts. A win over Scull would make him reclaim the IBF belt and become the undisputed champion in his division.

With this deal, 1win steps into Canelo’s corner not just as a sponsor but as a long-term partner. Both sides say the partnership is built on shared values like discipline, performance, and pushing limits in sport.

“When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. 60 wins, titles in four weight divisions—and still hungry for more. A legend in and out of the ring—and now, the official ambassador of 1win,” said the owner and CEO of 1win in his statement posted on Telegram. “Not just because he’s a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in. The fight on May 3 will mark a new chapter in his journey—and I’m proud that we’ll be writing it together.”

Álvarez himself shared his excitement about the new collaboration on his social media, saying, “I am proud to announce my official partnership with 1win—a global brand estчablished for champions. Just like in boxing, success takes focus, strategy, and passion—and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises!”

Álvarez joins 1win’s growing roster of global ambassadors, including cricket star David Warner and actor Johnny Sins. Earlier in April 2025, the brand collaborated with MMA icon Conor McGregor, reaffirming its commitment to engaging with the world’s top talents across sports and entertainment.

Hashtag: #1win

The issuer is solely responsible for the content of this announcement.

About 1win

Founded in 2016, 1win has grown into a major player across Asia, Europe, the CIS, Latin America, and Africa. The platform offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with cricket legend David Warner and actor Johnny Sins as its brand ambassadors.

Yesoul G1M Max Indoor Bike: The Ultimate Home Fitness Solution for Busy Moms Seeking Self-Care

Because self-care shouldn’t be your last priority.

HONG KONG, May 2, 2025 /PRNewswire/ — Motherhood is a beautiful journey filled with love, laughter, and endless responsibility. From early-morning wake-ups to bedtime stories, moms pour themselves into their families—day after day, year after year. But while you’re packing lunches, folding laundry, and picking up the millionth toy off the floor, who’s looking after you?

If the idea of going to the gym feels as out-of-reach as an uninterrupted night’s sleep, you’re not alone. Most moms struggle to find time, energy, or a guilt-free window to focus on themselves. That’s why more and more mothers are falling in love with the Yesoul G1M Max Bike—a smart, compact, and budget-friendly solution that fits seamlessly into family life.

Here’s how the G1M Max Bike is redefining self-care for moms everywhere.


Reclaim “Me Time” Without Leaving the House

Between nap schedules, school pickups, and that mountain of laundry that never seems to shrink, carving out you time can feel impossible. But even 10 minutes of movement can reduce stress, improve your mood, and boost energy. The Yesoul G1M Max Bike helps you sneak in meaningful, satisfying workouts—without the need for childcare or commute time.

Silent Magnetic Resistance

No whirring, no clanking. Ride while the baby naps or the kids watch cartoons. With its near-silent belt drive and magnetic resistance, your ride is your secret weapon—unnoticed by even the lightest sleepers.

Flexible, Anytime Workouts

The G1M Max Bike adapts to your unpredictable schedule. Hop on for a quick 15-minute ride before dinner, or stream a 30-minute scenic route while the baby naps. Your ride, your rules.

Real Results in Real Life

Moms who ride consistently—even for short bursts—report feeling more energized, grounded, and mentally recharged. No more dragging through the day or pouring from an empty cup.

A High-End Experience Without the High-End Price

Let’s be honest: many “smart” bikes on the market come with sticker shock that makes you wince. Monthly subscriptions, overpriced accessories, or models that cost more than your family vacation? No, thank you.

Yesoul believes smart fitness should be affordable, especially for moms trying to balance family budgets with personal health goals.

No Hidden Fees

The G1M Max Bike is a one-time investment in yourself. No required subscription, no locked features, and no frustrating upsells.

Packed with Premium Features

You’ll enjoy features you’d expect from bikes twice the price:

  • Free & Unlimited mirroring to Elevate Your Workout Experience with FunCardio
  • Immersive 21.5″ 1080P FHD Screen with 360-Degree Rotation
  • All-Encompassing Audio for an Immersive Workout Experience
  • Ergonomic design with adjustable seat & handlebars
  • 100 Adjustable Resistance Levels for Customized Intensity

Engineered for Real Life

Every component is designed to maximize performance and convenience. Whether you’re recovering postpartum or training for your next goal, you’ll feel supported—not stretched thin.

Stream, Spin, and Escape—On Your Terms

In today’s tech-packed world, moms are often the last to enjoy the screen time they deserve. With the G1M Max Bike, your screen becomes your sanctuary—without any subscriptions, passwords, or payment walls in the way.

Free & Unlimited mirroring—No Strings Attached

Tired of “free” apps that aren’t really free? The G1 M’s biggest game-changer is its truly free screen mirroring. Whether you prefer:

  • YouTube workouts
  • Parenting podcasts
  • Guided meditations You can stream them all—without logging in or paying a dime.

That’s right: the G1M Max Bike supports open, unlimited mirroring. Just connect your phone or tablet and start playing your favorite content on the large rotating screen.

360° Rotating Screen = Workout Flexibility

The 21.5″ touchscreen rotates a full 360 degrees. Switch from cycling to yoga, barre, or pilates on the floor—without losing your view. Perfect for full-body routines or stretching sessions after a long day of parenting.

From “Screen Time” to “Me Time”

Imagine this: the kids are occupied, the house is finally quiet, and you have 20 minutes to yourself. Instead of scrolling aimlessly or folding another load of clothes, you hop on the G1 M Max Bike, press play on your favorite playlist, and take a ride through a virtual landscape. You’re not just getting fit—you’re reclaiming a piece of yourself.

Thoughtfully Designed for the Postpartum Journey

Let’s be real: your body changes after giving birth. And whether you’re six weeks or six years postpartum, your comfort and safety matter.

Adjustable Ergonomics

The G1M Max Bike fits a wide range of heights and body types, thanks to its fully adjustable handlebars and seat. Tilt, slide, and lock the components into your ideal position for maximum comfort and posture alignment.

100 Levels of Resistance

Ease back into movement or push yourself with high-intensity intervals—whatever your pace, the G1M Max Bike keeps up. Its 100 magnetic resistance levels ensure smooth, quiet transitions that meet you where you are.

Surround Sound That Keeps You Moving

No headphones? No problem. The built-in speakers fill your space with motivating music, calming meditations, or instructor cues—keeping you focused and uplifted through every session.

A Bike That Fits Your Life—and Your Living Room

Tired of kids’ toys taking over every inch of space? The last thing you need is another bulky item you can’t move.

Compact Design

Measuring about 4.5 ft × 1.75 ft, the G1M Max fits easily into a corner of your bedroom, living room, or home office. No dedicated gym space? No problem.

Minimalist Aesthetic

Its sleek silhouette and neutral tones make it blend seamlessly with modern interiors. It’s fitness equipment that looks as good as it functions.

Easy to Move

Built-in transport wheels make it a breeze to move the bike across rooms. Store it out of sight, then roll it back out when it’s your turn to ride.

FAQ: Moms Want to Know

Q: Do I need to pay for screen mirroring?
A: Not at all! The G1M Max Bike supports 100% free, unlimited screen mirroring. Use your favorite apps, videos, or streams—no subscriptions required.

Q: Is the YESOUL App subscription expensive?
A: Not at all! While other brands charge well over $100 a year, the YESOUL App gives you full access to workouts and features for less than the cost of a nice dinner out—just a small annual fee. And even if you don’t subscribe, you can still use the free screen mirroring feature to enjoy workouts on a bigger screen.

Q: Is it noisy? Will it wake my baby?
A: The G1M Max Bike operates almost silently thanks to magnetic resistance. It’s whisper-quiet—perfect for nap time workouts.

Q: I’m new to cycling—can I still use this bike?
A: Absolutely. The YESOUL app offers beginner rides, and the resistance range lets you start gently and increase intensity over time.

Q: Is assembly difficult?
A: Most female users can complete the assembly by following the step-by-step guide. If any difficulties arise, after-sales team is available to provide patient guidance.

Yesoul’s Mission: Wellness That Works for Moms

At Yesoul, we believe that wellness is a right, not a privilege. Every mom deserves access to safe, smart, affordable fitness that fits into the chaos of daily life.

We design our products to empower—not intimidate. With intuitive tech, flexible features, and a user-first approach, we’re helping moms everywhere take back control of their health—on their terms.

We’re more than a fitness brand—we’re your partner in strength, sanity, and self-love.

Let Your Next Ride Be the One That Puts You First

The Yesoul G1M Max Bike isn’t just about burning calories. It’s about reclaiming joy, confidence, and calm. It’s a guilt-free getaway built for moms—by a company that understands them.

You’ve been there for everyone else. Now it’s your turn.

Learn more at: www.yesoulfitness.com
Follow us on Instagram: @yesoulfitness.official
Watch us on YouTube: @YESOUL FITNESS

Seegene’s CURECA(TM) Emerges as a Potential Game Changer in End-to-End PCR Automation

  • Seegene previews a concept video of CURECATM at ESCMID Global 2025, ahead of its anticipated debut in July
  • With a fully modular design, CURECATM introduces a bold vision for automating pre-treatment across diverse PCR specimen types
  • Developed for future integration into unattended workflows and adaptable laboratory settings

SEOUL, South Korea, May 2, 2025 /PRNewswire/ — Seegene Inc., a global leader in molecular diagnostics (MDx) solutions, has attracted strong interest after the company presented a conceptual video of its CURECATM at the European Society of Clinical Microbiology and Infectious Diseases (ESCMID Global 2025) in Vienna, Austria.

YoungSeag Baeg, head of Strategy and Planning at Seegene, briefs customers on CURECA™ on April 14 during ESCMID 2025, held in Vienna, Austria.
YoungSeag Baeg, head of Strategy and Planning at Seegene, briefs customers on CURECA™ on April 14 during ESCMID 2025, held in Vienna, Austria.

Industry professionals recognized CURECATM as a promising advancement in automating the entire PCR diagnostic workflow — from primary sample handling to result analysis. In response to the interest received, Seegene provided additional opportunities to showcase the solution at the ESCMID Global 2025.

More than 2,300 attendees — including dignitaries from Italy, Spain, Germany, France, and Canada — visited Seegene’s booth to view the conceptual video introducing the CURECATM. “It was evident that the Seegene booth attracted considerable attention at ESCMID,” said one professional from academia.

Experts Recognize CURECATM as a Game Changer in Molecular Testing Automation

The CURECATM is designed to automate the entire PCR diagnostic process. It can handle various specimen types required in the pre-treatment stage in MDx – such as stool, urine, blood, and sputum—as well as perform the complete PCR testing workflow following sample loading. 

The following are select comments from industry professionals who previewed Seegene’s CURECATM at ESCMID Global 2025:

“I hold high expectations for the fully automated PCR molecular diagnostics, as CURECATM not only eliminates human error inherent in manual processes but also enables efficient testing without time or workforce constraints.”

“We often encounter specimen types that require careful and time-consuming manual pre-processing. A system that can automate this step could represent a true paradigm shift. This level of automation is transformative – a real game changer – and unlike any existing solution. I eagerly await its launch.”

“If paired with our in-house diagnostic tool kits, CURECATM could offer a complete synergy. I hope CURECATM will be accessible to small and mid-sized facilities.”

“I’m planning to attend ADLM 2025 in Chicago in July to see the actual device and explore potential collaborations.”

Customizable Pre-Treatment System Offers Versatility for Future Laboratory Automation

The first component of CURECATM is the Customizable Pre-treatment System (CPS). The CPS is designed to automate the loading of primary sample tubes and operate pre-treatment processing.

“The CPS is a modular, automated system intended to streamline pre-treatment processing across diverse diagnostic fields including molecular diagnostics such as PCR, as well as clinical chemistry and immunology assays,” said Young-Seag Baeg, Head of Strategy and Planning at Seegene.

Numerous healthcare (or laboratory) professionals at ESCMID Global 2025 noted that the conceptual video of CURECATM showcased the potential of fully automated diagnostic laboratories capable of managing complex workflows associated with pre-treatment. In particular, there was consensus among participants that the CPS, which automates specimen preprocessing, is positioned to bring a significant advancement in in vitro diagnostics as it addresses limitations associated with existing manual procedures that are dependent on trained laboratory professionals.

“The turnaround time (TAT) is expected to improve with CURECATM as the integrated software is capable of adjusting workflows based on reporting deadlines,” said a director of a laboratory in Spain. “In particular, for sexually transmitted infections (STIs), the CPS will markedly enhance daily laboratory operations. The processing of specimens for STIs involves manual handling of multiple sample tubes, which contributes to operator fatigue. The adoption of the CPS has the potential to be transformational in streamlining routine operations.” 

Modular and Configurable Solution Design for Tailored Diagnostics

Following specimen preprocessing, molecular diagnostics typically involve nucleic acid extraction, PCR setup and amplification, and analysis of results. For specimens that do not need preprocessing, Seegene offers the Primary Sample Aliquot System (PAS) as an alternative to the CPS. PAS is designed to allow direct loading and dispensing of primary samples, helping to simplify the workflow. Seegene is pursuing the integration of PAS with a fully automated PCR process through a modular solution concept called CEFA (Customizable & Expandable Full Automation), intended to support diverse laboratory needs with greater flexibility.

Seegene aims to leverage the modular architecture of CURECATM to support a wide range of diagnostic applications. “CURECATM can be deployed as a comprehensive system or as individual modules—CPS, PAS, and CEFA—configured independently or in combination to accommodate diverse operational needs,” said Baeg.

Optimizing Lab Workflows Through Space-Saving Design

Another key advantage of the CURECATM‘s modular architecture is that it is designed to adapt to different laboratory spaces and layouts. Its flexible design is intended to allow labs to configure the system according to their specific needs, which Seegene sees as essential for enhancing operational efficiency.

Laboratory professionals at ESCMID 2025 shared the following perspectives:

“The ability to configure a system to meet specific spatial and operational needs of individual laboratories represents a novel and highly compelling approach.”

“We expect such flexibility will make it possible to implement workflows that deliver high-quality results with minimal reliance on standardized laboratory configurations and staffing resources.”

“The enthusiastic global response to our concept video and vision for CURECATM demonstrate the strong demand for next-generation diagnostic solutions,” said Jong-Yoon Chun, CEO of Seegene. “We believe CURECATM has the potential to catalyze meaningful change in the global PCR diagnostics landscape.”

Please Note:

The comments included in this press release are based on actual interviews and on-site discussions. However, in accordance with requests to protect the privacy of the individuals interviewed, all names have been pseudonimized.

About Seegene

Seegene has more than 20 years of dedicated experience in R&D, manufacturing, and business related to syndromic real-time PCR technologies. This expertise was particularly highlighted during the COVID-19 pandemic when Seegene provided over 340 million COVID-19 tests to more than 100 countries worldwide. The core feature of Seegene’s syndromic real-time PCR technology is the ability to simultaneously test for 14 pathogens that cause similar signs and symptoms in a single tube with quantitative information.

Visit:Seegene.com and followlinkedin.com/company/seegene-inc

Technology-sharing Initiative

The technology-sharing initiative aims to globally share Seegene’s advanced diagnostic and data analysis technologies, including syndromic real-time PCR and an automated product development system (SGDDS), with a leading company partnered in each country. Partnering companies will collaborate with local scientists and experts to develop diagnostic tests tailored to the needs of their communities and fields, spanning a wide range of human and non-human diseases. The initiative’s ultimate vision is to create “a world free from diseases”—a future where people no longer suffer from infectious diseases and cancer, and where animals and plants thrive without illness.

Seegene presented a concept video of its CURECA™ system at ESCMID 2025, held April 11–15 in Vienna, Austria.
Seegene presented a concept video of its CURECA™ system at ESCMID 2025, held April 11–15 in Vienna, Austria.

Seegene’s CURECA™ concept video drew interest from attendees during ESCMID 2025, held April 11–15 in Vienna, Austria.
Seegene’s CURECA™ concept video drew interest from attendees during ESCMID 2025, held April 11–15 in Vienna, Austria.

Seegene’s CURECA(TM) Emerges as a Potential Game Changer in End-to-End PCR Automation

  • Seegene previews a concept video of CURECATM at ESCMID Global 2025, ahead of its anticipated debut in July
  • With a fully modular design, CURECATM introduces a bold vision for automating pre-treatment across diverse PCR specimen types
  • Developed for future integration into unattended workflows and adaptable laboratory settings

SEOUL, South Korea, May 2, 2025 /PRNewswire/ — Seegene Inc., a global leader in molecular diagnostics (MDx) solutions, has attracted strong interest after the company presented a conceptual video of its CURECATM at the European Society of Clinical Microbiology and Infectious Diseases (ESCMID Global 2025) in Vienna, Austria. 

YoungSeag Baeg, head of Strategy and Planning at Seegene, briefs customers on CURECA™ on April 14 during ESCMID 2025, held in Vienna, Austria.
YoungSeag Baeg, head of Strategy and Planning at Seegene, briefs customers on CURECA™ on April 14 during ESCMID 2025, held in Vienna, Austria.

Industry professionals recognized CURECATM as a promising advancement in automating the entire PCR diagnostic workflow — from primary sample handling to result analysis. In response to the interest received, Seegene provided additional opportunities to showcase the solution at the ESCMID Global 2025.

More than 2,300 attendees — including dignitaries from Italy, Spain, Germany, France, and Canada — visited Seegene’s booth to view the conceptual video introducing the CURECATM. “It was evident that the Seegene booth attracted considerable attention at ESCMID,” said one professional from academia.

Experts Recognize CURECATM as a Game Changer in Molecular Testing Automation

The CURECATM is designed to automate the entire PCR diagnostic process. It can handle various specimen types required in the pre-treatment stage in MDx – such as stool, urine, blood, and sputum—as well as perform the complete PCR testing workflow following sample loading. 

The following are select comments from industry professionals who previewed Seegene’s CURECATM at ESCMID Global 2025:

“I hold high expectations for the fully automated PCR molecular diagnostics, as CURECATM not only eliminates human error inherent in manual processes but also enables efficient testing without time or workforce constraints.”

“We often encounter specimen types that require careful and time-consuming manual pre-processing. A system that can automate this step could represent a true paradigm shift. This level of automation is transformative – a real game changer – and unlike any existing solution. I eagerly await its launch.”

“If paired with our in-house diagnostic tool kits, CURECATM could offer a complete synergy. I hope CURECATM will be accessible to small and mid-sized facilities.”

“I’m planning to attend ADLM 2025 in Chicago in July to see the actual device and explore potential collaborations.”

Customizable Pre-Treatment System Offers Versatility for Future Laboratory Automation

The first component of CURECATM is the Customizable Pre-treatment System (CPS). The CPS is designed to automate the loading of primary sample tubes and operate pre-treatment processing.

“The CPS is a modular, automated system intended to streamline pre-treatment processing across diverse diagnostic fields including molecular diagnostics such as PCR, as well as clinical chemistry and immunology assays,” said Young-Seag Baeg, Head of Strategy and Planning at Seegene.

Numerous healthcare (or laboratory) professionals at ESCMID Global 2025 noted that the conceptual video of CURECATM showcased the potential of fully automated diagnostic laboratories capable of managing complex workflows associated with pre-treatment. In particular, there was consensus among participants that the CPS, which automates specimen preprocessing, is positioned to bring a significant advancement in in vitro diagnostics as it addresses limitations associated with existing manual procedures that are dependent on trained laboratory professionals.

“The turnaround time (TAT) is expected to improve with CURECATM as the integrated software is capable of adjusting workflows based on reporting deadlines,” said a director of a laboratory in Spain. “In particular, for sexually transmitted infections (STIs), the CPS will markedly enhance daily laboratory operations. The processing of specimens for STIs involves manual handling of multiple sample tubes, which contributes to operator fatigue. The adoption of the CPS has the potential to be transformational in streamlining routine operations.” 

Modular and Configurable Solution Design for Tailored Diagnostics

Following specimen preprocessing, molecular diagnostics typically involve nucleic acid extraction, PCR setup and amplification, and analysis of results. For specimens that do not need preprocessing, Seegene offers the Primary Sample Aliquot System (PAS) as an alternative to the CPS. PAS is designed to allow direct loading and dispensing of primary samples, helping to simplify the workflow. Seegene is pursuing the integration of PAS with a fully automated PCR process through a modular solution concept called CEFA (Customizable & Expandable Full Automation), intended to support diverse laboratory needs with greater flexibility.

Seegene aims to leverage the modular architecture of CURECATM to support a wide range of diagnostic applications. “CURECATM can be deployed as a comprehensive system or as individual modules—CPS, PAS, and CEFA—configured independently or in combination to accommodate diverse operational needs,” said Baeg.

Optimizing Lab Workflows Through Space-Saving Design

Another key advantage of the CURECATM‘s modular architecture is that it is designed to adapt to different laboratory spaces and layouts. Its flexible design is intended to allow labs to configure the system according to their specific needs, which Seegene sees as essential for enhancing operational efficiency.

Laboratory professionals at ESCMID 2025 shared the following perspectives:

“The ability to configure a system to meet specific spatial and operational needs of individual laboratories represents a novel and highly compelling approach.”

“We expect such flexibility will make it possible to implement workflows that deliver high-quality results with minimal reliance on standardized laboratory configurations and staffing resources.”

“The enthusiastic global response to our concept video and vision for CURECATM demonstrate the strong demand for next-generation diagnostic solutions,” said Jong-Yoon Chun, CEO of Seegene. “We believe CURECATM has the potential to catalyze meaningful change in the global PCR diagnostics landscape.”

Please Note:

The comments included in this press release are based on actual interviews and on-site discussions. However, in accordance with requests to protect the privacy of the individuals interviewed, all names have been pseudonimized.

About Seegene

Seegene has more than 20 years of dedicated experience in R&D, manufacturing, and business related to syndromic real-time PCR technologies. This expertise was particularly highlighted during the COVID-19 pandemic when Seegene provided over 340 million COVID-19 tests to more than 100 countries worldwide. The core feature of Seegene’s syndromic real-time PCR technology is the ability to simultaneously test for 14 pathogens that cause similar signs and symptoms in a single tube with quantitative information.

Visit: Seegene.com and follow linkedin.com/company/seegene-inc

Technology-sharing Initiative

The technology-sharing initiative aims to globally share Seegene’s advanced diagnostic and data analysis technologies, including syndromic real-time PCR and an automated product development system (SGDDS), with a leading company partnered in each country. Partnering companies will collaborate with local scientists and experts to develop diagnostic tests tailored to the needs of their communities and fields, spanning a wide range of human and non-human diseases. The initiative’s ultimate vision is to create “a world free from diseases”—a future where people no longer suffer from infectious diseases and cancer, and where animals and plants thrive without illness.

Seegene presented a concept video of its CURECA™ system at ESCMID 2025, held April 11–15 in Vienna, Austria.
Seegene presented a concept video of its CURECA™ system at ESCMID 2025, held April 11–15 in Vienna, Austria.

 

Seegene’s CURECA™ concept video drew interest from attendees during ESCMID 2025, held April 11–15 in Vienna, Austria.
Seegene’s CURECA™ concept video drew interest from attendees during ESCMID 2025, held April 11–15 in Vienna, Austria.

 

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