From AI-powered driver safety to real-time fleet diagnostics and always-on connectivity, RuggON empowers logistics operators to thrive in the most demanding warehouse, fleet and field environments.
TAIPEI, Aug. 18, 2025 /PRNewswire/ — RuggON, a subsidiary of Ubiqconn Technology and a leading provider of rugged mobile computing solutions, will showcase its latest logistics-focused innovations at TILOG LOGISTIX 2025 (Booth No. A29). Designed to address the toughest operational challenges in today’s supply chain, RuggON’s solutions empower warehouse, fleet, and field operators to achieve higher efficiency, safety and always-on connectivity.
RuggON Showcases AI-Powered Rugged Solutions to Boost Efficiency, Safety, and Connectivity in Logistics at TILOG LOGISTIX 2025
Key highlights include AI Safety for driver behavior analysis and blind spot detection, and Smart Monitor featuring CAN bus and SAE J1939 compatibility to deliver real-time diagnostics that minimize downtime. Reliable Connectivity through LEO satellite, 5G, 4G/LTE, and WiFi-ready capabilities ensures uninterrupted data exchange, while rugged performance is engineered to withstand shock, dust, and extreme temperatures, making it ideal for warehouse docks, delivery fleets, and challenging outdoor logistics environments.
“Logistics today demands not only speed and accuracy but also systems that can operate without fail in any environment,” said Sean Lee, VP of RuggON Business. “By combining AI-driven analytics with our proven expertise in rugged design, we deliver solutions that help logistics operators stay productive, protect their assets, and adapt to the fast-evolving demands of global supply chains.” By integrating AI intelligence with proven durability, RuggON equips logistics operators to optimize fleet management, enable real-time tracking, and enhance inventory control, paving the way for smarter and more resilient supply chains.
Visitors can experience RuggON’s rugged solutions in action at TILOG LOGISTIX 2025, Booth No. A29.
About RuggON
RuggON Corp., a subsidiary of Ubiqconn Technology, is a leading manufacturer of rugged mobile computing solutions. Combining Ubiqconn’s advanced technology to drive innovation and expand in the Mobile Industrial (IioT) market, RuggON leverages decades of expertise to improve mobile productivity in harsh environments. A committed engineering team delivers devices of exceptional value and quality that enhance user experience. The company understands the diverse demands of industries to provide tailored, efficient solutions. RuggON is dedicated to higher standards for customer satisfaction and prides itself on offering endless possibilities to meet tomorrow’s needs. For more information, visit http://www.ruggon.com or follow us on LinkedIn.
Executive Chair Euisun Chung, Founding Chairman Ju-yung Chung, and Honorary Chairman Mong-Koo Chung recognized for visionary leadership in transforming Hyundai Motor Group into a global mobility innovator
Automotive News Centennial Awards commemorate the 100th anniversary of the publication and honor extraordinary individuals who have made a lasting impact on the global automotive industry
Award to be presented at the Automotive News Congress on September 11th in Detroit; Executive Chair Chung to participate in keynote discussion alongside Crain Communications President and CEO, KC Crain
SEOUL, South Korea, Aug. 18, 2025 /PRNewswire/ — Hyundai Motor Group (the Group) Executive Chair Euisun Chung, Founding Chairman Ju-yung Chung, and Honorary Chairman Mong-Koo Chung have been recognized with the Automotive News Centennial Award for their outstanding contribution to the global automotive industry.
Hyundai Motor Group Executive Chair Euisun Chung
Automotive News named the leaders as key figures in driving the advancement of mobility, with the Group’s automotive brands Hyundai Motor, Kia and Genesis having achieved significant success most recently under Executive Chair Chung’s leadership.
Chung has elevated the Group to a global top three automaker since his inauguration as Executive Chair in October 2020, building on the legacy of his father, Honorary Chairman Mong-Koo Chung, and his grandfather, Founding Chairman Ju-yung Chung. His bold vision, customer-centric focus, and transformative contributions have propelled Hyundai Motor Group to become one of the most ambitious and forward-looking companies in global mobility.
“I am honored to receive this Automotive News Centennial Award and the recognition from such a respected voice in our industry,” said Executive Chair Chung. “I have always believed that innovation must serve humanity, and that progress is only meaningful when it improves people’s lives. This recognition reflects the input and trust from our employees, partners, and customers who inspire us to think boldly and push the boundaries of what’s possible. We remain committed to creating innovative, customer-focused, and more sustainable solutions that enrich lives and drive progress for people and the planet.”
Building on decades of engineering excellence, Executive Chair Chung has reinforced the Group’s customer-centric approach to innovation, placing quality, safety, technology, design, and social responsibility at the heart of the organization’s strategy.
Recognition for Visionary Leadership
Chung’s tenure has seen Hyundai Motor Group accelerate investment in electrification, hydrogen fuel cell technology, software-defined vehicles, robotics, autonomous driving, and advanced air mobility, reshaping the global mobility landscape and creating an environment for a more sustainable and connected future.
Under his leadership, Hyundai Motor and Kia have won a total of 12 World Car Awards, including four consecutive World Car of the Year titles since 2022 with the Hyundai IONIQ 5, Hyundai IONIQ 6, Kia EV9 and, most recently in 2025, the Kia EV3.
Chung has led the evolution of Hyundai Motor, Kia and the Genesis luxury brand into a new era, overseeing the development next-generation platforms and software, future design directions, and customer-focused services that will define the vehicles of tomorrow.
Commenting on Chung’s Centennial Award, President and CEO of Crain Communications and Publisher of Automotive News KC Crain said: “For three generations, the Chung family has shaped the global automotive industry through vision, innovation, and an unwavering commitment to excellence. Under Executive Chair Euisun Chung’s leadership, Hyundai Motor Group has honored that legacy while transforming into a global powerhouse – leading in sales, technology, quality, and style, and earning deep customer loyalty along the way. Guided by his purpose of ‘Progress for Humanity,’ Executive Chair Chung is driving innovation that improves lives and ensures Hyundai’s lasting impact on the global mobility industry.”
Chung has also emphasized cultural transformation as a key element of this journey, driving a collaborative and open environment that empowers talent across the Group’s global network.
PROVIDENCIALES, Turks and Caicos Islands, Aug. 18, 2025 /PRNewswire/ — KuCoin, a leading global cryptocurrency exchange, is thrilled to announce the launch of its latest Spotlight token sale featuring AKEDO (AKE). This move highlights KuCoin’s commitment to advancing groundbreaking Web3 innovations, especially where artificial intelligence, gaming, and blockchain converge.
Founded in 2024 and based in Zug, Switzerland, AKEDO is a trailblazing multi-agent AI framework that transforms Web3 gaming with autonomous content creation and smart collaboration. As the first platform to embed AI agents directly into game engines, it lets users craft studio-quality games in minutes using simple natural language prompts—no coding skills needed—and does so 100 times faster and more affordably than traditional large language models. Starting as a Telegram-based “tap-to-earn” game called Akedog, AKEDO has grown into a full ecosystem that democratizes GameFi, merging user-generated content with on-chain ownership and genuine crypto rewards, akin to “TikTok meets Roblox” on the blockchain.
Its cutting-edge setup spans multiple chains, including Solana (home to the AKE token), TON, BNB, Bera, and DuckChain, enabling earnings in $DOGE, $BNB, $USDT, and more through the “PlayDrop” feature.
Via KuCoin Spotlight, users get early access to the AKE token sale, enabling investment in this game-changing project ahead of public listing. Key perks include:
Securing tokens at a reduced price, with the Spotlight Fully Diluted Valuation (FDV) at 80% of the prior financing round, plus a 10% extra discount for KCS subscriptions.
Guaranteed inclusion for everyone via over-subscription with proportional allocation, ensuring all participants get a share.
Enhanced protection through a principal protection buyback, with details in the official announcement.
Renowned for upgrades like a fresh UI, dual-crypto support, and staking perks, the Spotlight program keeps championing ventures that fuel innovation and empower users.
Founded in 2017, KuCoin is a leading global cryptocurrency platform serving over 41 million users across 200+ countries and regions. Built on cutting-edge blockchain technology, KuCoin offers access to 1,000+ digital assets and solutions including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognized by Forbes as one of the “Best Crypto Apps & Exchanges” and a “Top 50 Global Unicorn” by Hurun, KuCoin is ISO 27001:2022 certified and committed to security, compliance, and innovation under the leadership of CEO BC Wong. Learn more:https://www.kucoin.com/
TAIPEI, TAIWAN – Media OutReach Newswire – 18 August 2025 – Over 150 music performances in two weeks, 35+ cross-industry music forums—Taipei launches Asia’s newest music platform and showcases its soft power.
The 2025 “TRENDY TAIPEI” will take place from August 25 to September 7, featuring over 150 music performances and 39 professional forums across 14 consecutive days, inviting both residents and visitors to join the celebration.
7/31 Taipei City Government held a press conference at Taipei Music Center to announce the grand launch of 2025 TRENDY TAIPEI, starting on August 25. This year’s theme, “TRENDY TAIPEI: IT’S NOW”, highlights the energy and immediacy of the current music scene. The project is structured around three major acpects—The Concert Economy, Industry Trends, and Urban Actions, spanning six thematic areas such as music, art, audiovisual, technology, gaming and fashion. Starting from August 25 to September 7, the festival features over 150 music performances, 39 professional forums and citywide activities, making it the most chill and trendiest event of the summer. This is a can’t-miss experience for music and art enthusiasts.
14 Signature Events Announced: From Taipei Arena and Taipei Music Center to Live Houses Across the City
Mayor Chiang Wan-an mentioned that Taipei is the core of Taiwan’s pop music and creative industries with mature production infrastructure and venue resources. In 2024, the representing venues of the city hosted more than 530 concerts with nearly 2 million attendees. “2025 TRENDY TAIPEI” is an international metropolitan music festival unique to Taipei, aiming to showcase the city’s creative energy and charm to the world. This year, the goal is simple: bring music out of the concert halls and into the streets, allowing people to feel the rhythm everywhere—from alleyways and cultural venues to shopping districts and even MRT stations.
The programming focuses on three areas:
The Concert Economy – activating consumption through music and connecting performance venues across Taipei.
Industry Trends – featuring expert forums discussing the trend and the future of the music industry.
Urban Actions – engaging cultural landmarks throughout the city.
Director of The Department of Cultural Affairs Tsai Shih-ping noted that unlike last year’s pilot edition, this year focuses more deeply on the Concert Economy driven by music to boost tourism and consumption with big concerts, trying to make music the momentum of industry developing. The newly introduced TRENDY TAIPEI Boom: Taipei Arena Series will feature top artists from Taiwan, Japan, and Korea from September 5–7, with tickets already selling fast online via Kham ticketing. Additionally, Taipei Very Live will take place August 8 to September 7, connecting 22 Live Houses and music restaurants with 50+ diverse performances including rock, jazz, pop. Let the city glow with life from twilight to midnight and create Taipei’s nighttime music map.
The chairwoman of Taipei Music Center Sandy Huang emphasized that Taipei Music Center is an administrative organization dedicated to promoting pop music and also serves as one of the key venues representing the development of the pop music scene, This year’s TAIPEI MUSIC EXPO (TMEX) and JAM JAM ASIA present 70 performances from August 28–31, with tickets now on sale. International collaborations aim to give local audiences fresh musical experiences.
The Industry Trends section allows Taipei to connect with the world and talk to the future by immersive exhibitions and global forums. The TRENDY Fusion Forum will take place at Ambi Space One. It will host renowned guests like Sebastian Masuda (pioneer of Japanese Kawaii culture) and Cha Haley (K-pop industry strategist), who will offer global insights on pop culture and music and bring valuable international perspectives and industry insights to the forum . TMEX, Asia’s leading music industry expo, will gather representatives from 10 APAC countries and 60 exhibitors, including major festivals like Busan Rock Festival, Zandari Festa (Seoul), Thailand’s Big Mountain Festival, and venues like Zepp and Duo Live House (JP). International delegates this year expanded from 25 to over 100, including top figures like the chairman of Busan Metropolitan City Festival Committee Nam Deok-hyun(transliteration) , The curator of SXSW Sydney Kartini Ludwig, the program director of 988 FM Malaysia Hu Bi-Ai (transliteration) and Senior Program Director of MY FM Chou Wei-Wen (transliteration). New this year is an Industry Matchmaking Day, facilitating real collaborations between artists and professionals.
Other highlights include:
StartSphere Taipei, featuring startups from six countries including Japan, Korea, the US, Thailand, Vietnam and other countries.
Taipei Film Academy focuses on “AI and the Future of Film”, inviting people in the movie industry in Taiwan and abroad to explore the possibilities of technology and filming.
Urban Actions: Expanding into neighborhoods this year , bringing music closer to everyday life and offer everyone more chances to take part in events and sense the charm of music and culture. Notable activations:
Taipei City Archives: “Taipei Pop Music Landscapes” exhibition explores the memories of city pop music .
MoCA Taipei: “NOW, I Want to Go to the Museum Too!” mixing market, creativity, music, and desserts, showcasing the city’s fresh, vibrant energy.
Taipe Artist Village: “Now Electric Lane Arts Festival” featuring 7 artist teams.
Taipei Performing Arts Center: “Shilin Fairyland Party + Silent Disco.”
Songshan Cultural Park: “Summer SongSong—Taipei Remix,” a weekend marketplace of music, creativity, and experience.
For the first time, the event extends to Taipei MRT:
“MRT Nakashi” program at Xinbeitou branch line featuring traditional moon guitar (yueqin).
“TRENDY TAIPEI Sound Experience” at Nangang Station, creating a sonic journey through commuting spaces.
Star Bands and the Surprise Trio “Wan-Ping-Ling” Kick Off the Festival
The press conference opened with rising bands from the Taipei Music Center’s Open Lab and JAM JAM ASIA’s “Seizer.” They passed the torch to this year’s Golden Melody-winning band TRASH, representing the link from indie showcases to the headline Taipei Arena series. But the biggest surprise was the debut of “Wan-Ping-Ling”, a special one-time band formed by Mayor Chiang Wan-an, Director Tsai Shih-ping, and Chairwoman Sandy Huang. Their band name combines one character from each of their names, symbolizing cross-sector collaboration and co-creation.
TRENDY Bus, Giant Guitar, and MRT Car—Come Take a Selfie!
Special attractions include the TRENDY Double-Decker Bus, running August 30–31 (five trips daily), featuring live performances by the Taipei Jazz Orchestra and Open Up! rising artists, stopping at Taipei 101, Songshan Cultural Park, and Taipei Music Center for JAM JAM ASIA.
Another must-see: the Giant Electric Guitar installation at City Hall Plaza (until September 7). Take a photo, upload it to the official TRENDY TAIPEI fan page, and enter to win limited-edition TRENDY merch.
From mid-August, a TRENDY-themed MRT train will also hit the tracks—inviting citizens to experience the pulse of Taipei’s music city like never before.
TRENDY TAIPEI is brought to life through the collaboration of Taipei’s Department of Cultural Affairs, Department of Information and Tourism, Department of Economic Development, Department of Information Technology and Taipei Music Center. It is also proudly supported by major sponsors including NVIDIA, Cathay United Bank, Taiwan Mobile, Uni-President Group, Heineken Silver, Eslite, Open Culture Foundation, Hanlai Hotel, Courtyard by Marriott Taipei Downtown, The Place Taipei, MESh+ Co.Ltd., CITYLINK, and YSOLIFE.
With its blend of concerts, performances, forums, exhibitions, and marketplaces, TRENDY TAIPEI welcomes music lovers, creatives, tech enthusiasts, and casual passersby to find inspiration and resonance in the city. Let’s walk into the city, listen to the rhythm of now, and witness how creativity redefines the power of the moment.
For more information, visit the official TRENDY TAIPEI and Taipei Music Center websites and social channels.
Hashtag: #2025TRENDYTAIPEI
The issuer is solely responsible for the content of this announcement.
YONGIN, South Korea, Aug. 18, 2025 /PRNewswire/ — GC Biopharma (006280.KS), a South Korean biopharmaceutical company, announced today that it has signed a Memorandum of Understanding (MOU) with the Thai Red Cross Society (TRCS) to cooperate on workforce training for the production of plasma-derived medicinal products.
This MOU formalizes and deepens a relationship that began in 2015, when GC Biopharma supported TRCS to establish a plasma fractionation facility in Thailand, and reflects the ongoing strategic collaboration between the two parties.
Under the terms of the MOU, GC Biopharma and TRCS will jointly develop and operate on-site training and exchange programs for local production personnel. These programs aim to transfer GC Biopharma’s advanced manufacturing technologies and expertise to support the development of local capabilities.
In addition, both parties intend to continue identifying and expanding collaborative opportunities that align with their respective strengths and interests. The scope of cooperation will be gradually broadened to include potential joint projects such as the transfer of new processing technologies for plasma by-products and other strategic projects.
“This MOU is a significant step in broadening the reach of GC Biopharma’s advanced technology and production standards across Asia,” said Hyoungjun Park, Vice President of GC Biopharma. “Through our collaboration with the TRCS, we aim to achieve mutual growth while contributing to the public good.”
“Enhancing our personnel’s capabilities through specialized training and direct knowledge transfer from GC Biopharma is essential to maintaining the quality, safety, and continuity of plasma-derived medicinal products production in Thailand,” said Assoc. Prof. Dootchai Chaiwanichsiri, Director of the National Blood Centre, TRCS. “This collaboration not only supports the human resource development but also represents an important step for technology transfer and playing a vital role in strengthening the country’s pharmaceutical and public health security.”
Meanwhile, GC Biopharma continues to expand its global plasma-derived therapeutics business. In addition to entering the U.S. immunoglobulin market in 2024, the company is actively building partnerships in Southeast Asia, where domestic fractionation capabilities remain limited.
About GC Biopharma
GC Biopharma (formerly known as Green Cross Corporation) is a biopharmaceutical company headquartered in Yong-in, South Korea. The company has over half a century of experience in the development and manufacturing of plasma derivatives and vaccines, and is expanding its global presence with successful US market entry of Alyglo® (intravenous immunoglobulin G) in 2024. In line with its mission to meet the demands of future healthcare, GC Biopharma continues to drive innovation by leveraging its core R&D capabilities in engineering of proteins, mRNAs, and lipid nanoparticle (LNP) drug delivery platform to develop therapeutics for the field of rare disease as well as I&I (Immunology & Inflammation). To learn more about the company, visit https://www.gcbiopharma.com/eng/
This press release may contain biopharmaceuticals in forward-looking statements, which express the current beliefs and expectations of GC Biopharma’s management. Such statements do not represent any guarantee by GC Biopharma or its management of future performance and involve known and unknown risks, uncertainties, and other factors. GC Biopharma undertakes no obligation to update or revise any forward-looking statement contained in this press release or any other forward-looking statements it may make, except as required by law or stock exchange rule.
Lao Foreign Minister Thongsavanh Phomvihane has called for deeper Mekong cooperation to strengthen digital growth, clean energy, and water resource management to improve the lives of people across the region.
Thongsavanh made his remark on 15 August at the 10th Lancang-Mekong Cooperation (LMC) Foreign Ministers’ Meeting in Anning, Yunnan Province, China.
There, he stressed the need for forward-looking collaboration that delivers tangible benefits to the region’s people.
The official urged member states to prioritize resilient economies, digital transformation, sustainable water management, human resource development, and responses to emerging security challenges, while highlighting agriculture, clean energy, and tourism as key growth sectors.
Thongsavanh also praised the LMC’s achievements over the past nine years, noting that the LMC Special Fund, established in 2017, has already financed more than 100 projects in Laos worth over USD 26 million.
The meeting, co-chaired by China and Thailand, reviewed progress under the LMC’s three pillars, including Political-Security, Sustainable Development, and Social-Cultural Exchange, and five priority areas: connectivity, water resource management, agriculture and poverty reduction, cross-border trade, and production capacity.
Laos Reaffirms Support for Myanmar Peace, Regional Security
On the same day, the Lao foreign minister joined a special meeting with China, Thailand, and Myanmar to discuss regional security and the evolving situation in Myanmar.
He reaffirmed Laos’ support for a “Myanmar-led, Myanmar-owned” political process, stressing that stability there is vital for regional peace and development.
In addition, the ministers reviewed Myanmar’s situation since the military takeover in 2021, including plans for a general election in late 2025 or early 2026. They pledged closer cooperation to combat transnational crimes, including drug trafficking, human trafficking.
HONG KONG and MACAO, Aug. 18, 2025 /PRNewswire/ — The World Youth Forum (WYF) – a global youth platform for challenge-based learning and growth, co-created by top cross-sector partners through multilateral collaboration–wrapped up its 2025 Future Economics Leadership Summit (WYF-FELS) in Hong Kong, China and Future Liberal Arts Leadership Summit (WYF-FLALS) in Macau, China between August 5-16. Nearly 1,000 youth from 15 countries and regions, including China, India, Singapore, South Korea and the United States, among others, gathered for cross-cultural collaboration to address global issues in the AI era.
The two summits of WYF focused respectively on “Robotization” and “Technology & Humanities,” and integrated top academic challenges like the National Economics Challenge (NEC), the Business Professionals of America (BPA) , the International Academic Decathlon (IAD), and the Global Youth Creative Expo (Hi World), forging a comprehensive learning and growth system from academic exploration to practical implementation.
Among them, the “U20-Youth Voice” session facilitated the formation of multiple transnational teams such as China–India and the United States–South Korea. The innovative solutions put forward by these teams for issues like “sustainable development” and “technology & social equity” were evaluated by experts as “breakthrough youth perspectives.”
The concurrent Educators’ Seminar brought together educational experts from the United States, South Korea, India, etc., to jointly explore approaches to fostering youth’s core competencies in the AI era, further strengthening the collaborative network in the global education sector.
Houston Hou, Executive Convener of the WYF, stated: “The core goal of the WYF is to create a truly global stage that belongs to young people. By 2030, we aim to expand its partner network to over 100 countries, collaborate with various resources from more countries – especially emerging economies and innovative nations – and through cross-sector cooperation, become the world’s most aspirational platform for youth challenge and growth.”
Most fans surveyed agree that AI-powered features will have a significant impact on how they consume sports
More than half surveyed want AI-driven sports commentary and insights for past, current and future events
Mobile sports apps are becoming essential to the fan experience, particularly among fans attending events in-person
ARMONK, N.Y., Aug. 18, 2025 /PRNewswire/ — New global research commissioned by IBM (NYSE: IBM) reveals sports fans are turning to more dynamic digital content experiences, with AI, personalization and real-time features central to how they engage with sports.
IBM Corporation logo.
The study* of more than 20,000 sports fans across 12 countries shows they increasingly view technology – particularly AI — as a positive force in sports. Total AI usage among fans has grown since 2024 across nearly all re-tested markets, ** with 85% of respondents seeing value in integrating the technology into their sports experience and 63% expressing trust in AI-generated sports content. Surveyed fans identify real-time game/match updates (35%) and personalized content (30%) as their top priorities for AI-enhanced sports engagement.
Beyond live events, many respondents are turning to video highlights (51%), post-event recaps (37%) and player interviews (32%) to stay connected to their favorite sports. Dedicated mobile sports apps are also widely adopted — 73% of surveyed fans confirm using them to stay updated. Social media is the leading platform for accessing additional content, and social media influencers play a prominent role, with 59% of surveyed followers engaging with them for analysis and predictions.
Only 27% of surveyed fans expect their sports consumption habits to stay the same over the next two years. Eighty percent (80%) believe technology – specifically AI — will have the greatest influence on how they follow sports by 2027. More than half (56%) of surveyed fans want AI-powered insights and commentary for past, current and future sporting events. Additionally, 33% of respondents believe real-time translation technology will have the most significant impact on their international sports experience in the next 2-3 years — particularly in markets where English is not the dominant language.
“The sports media landscape is more complex than ever, and fans are comfortable consuming digital content around the clock,” said Kameryn Stanhouse, Vice President, Sports and Entertainment Partnerships, IBM. “With fans signaling their readiness to embrace AI, we will continue working with our tournament, league, and media partners to meet fans where they are, whether they’re watching the action in person or enhancing their second-screen experience.”
Other key findings include:
Sports engagement expands beyond the game with fast, non-stop content across screens
Most (90%) fans surveyed consume sports content beyond watching events, with younger fans leading the trend.
40% of surveyed mobile sports app users rely on apps for centralized information and 35% for real-time updates when unable to watch games live.
About 1 in 5 F1, golf, and tennis fans use apps tailored to their favorite sports.
Mobile sports app usage jumps among in-person event attendees, with 82% of surveyed fans using apps during events. Of those, 91% engage with apps during live events, mostly for real-time commentary (44%), stats or analytics (41%) and enhanced in-stadium experiences (35%).
Among fans surveyed in both 2024 and 2025, multi-device usage to follow sporting events increased from 27% to 29%, indicating a significant upward trend in second-screen behavior.
74% of respondents following sports influencers say storytelling is important to how they experience or connect with sports, especially among fans ages 18-44.
Fans seek more connected, community-driven sports experiences
35% surveyed plan to watch more live content over the next two years, and 29% expect to attend more events in person.
Fans surveyed agree that enhancements like faster recaps (67%), personalization capabilities (65%) and greater access to players and teams (65%) will improve their digital sports experience.
Interest in community-driven experiences is rising: More fans rank community engagement as their first or second priority when consuming sports content, with the share of respondents ranking it as their top priority (1st) rising from 9% in 2024 to 11% in 2025.**
More respondents now identify community-building and fan interaction as important areas for AI-driven improvements in sports engagement (21% in 2025 vs. 20% in 2024).**
*Study Methodology This survey was conducted in June 2025 among a total sample of 20,864 sports fans 18+ in the US, Canada, the UK, France, Germany, Italy, Spain, India, the UAE, Saudi Arabia, Mexico and Brazil. The interviews for each country were conducted online, and the data is unweighted, with ~2,000 responses per market in the US, Canada, the UK, France, Germany, Italy, Spain, and India and ~1,000 responses per market in the UAE, Saudi Arabia, Mexico and Brazil.
To qualify for this survey respondents must be at least an average sports fan and follow one or more of the following sports: soccer, cricket, tennis, basketball, baseball, rugby, golf, American football, F1 racing, track and field, swimming, and the Olympics.
**Longitudinal insights provide a global overview of how sports fans’ behaviors and attitudes changed between 2024 and 2025. To ensure accurate year-over-year-comparisons, Mexico and Brazil are excluded from these analyses, as they were not included in the 2024 data.
About IBM IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media Contact Marisa Conway IBM Corporate Communications conwaym@us.ibm.com