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Narwal Launches the Freo Z10 for Tangle-Free Hair Cleaning and Spotless Corners

The New Robot Solves Common Cleaning Challenges, Designed With Detangling System and Full Corner Coverage Technology

KIRKLAND, Wash., April 8, 2025 /PRNewswire/ — Narwal, the international leader in smart home cleaning, launched its Freo Z10 model today, introducing a game-changing DualFlow Tangle-Free System and MopExtend paired with EdgeSwing technology. Narwal’s latest innovation boasts professional washing, analyzes the pain points of housekeeping, and leverages industry-exclusive features to create an autonomous home maintenance experience.

Narwal Freo Z10
Narwal Freo Z10

“Although the robot vacuum industry continues to evolve, we’ve observed that users still encounter challenges when using robot vacuums,” said Junbin Zhang, CEO of Narwal. “Common issues such as brush roll tangling, side brush entanglement, and difficulties in cleaning corners and edges often require additional time and effort from users. As a response, the Freo Z10 is not just an incremental industry upgrade; it elevates the home-cleaning experience through advanced technology. Narwal’s new robot effectively eliminates hair tangling and ensures flawless edge and corner cleaning, which are common pain points for other robot vacuums. It’s the self-sufficient, smart solution that consumers have been waiting for.”

Narwal Introduces DualFlow Tangle-Free System, MopExtend and EdgeSwing Technology 

Narwal’s Zero-Tangling roller-brush system has been proven effective in tackling hair entanglements, but side brush entanglement technology has been an ever-present difficulty for households with pets and long-haired family members. Narwal’s engineers have made strides to refine the side brush design, creating a movable side brush mechanism to actively work against hair build-up. By allowing the side brushes to shift dynamically, the Freo Z10 loosens trapped hair and guides debris to the suction port, preventing it from wrapping around the brushes. Working with Narwal’s single-arm roller structure, this innovation seamlessly creates the fully integrated DualFlow DeTangling System for a one-of-a-kind tangle-free cleaning experience.

The MopExtend and EdgeSwing Technology are designed to tackle hard-to-reach spots like wall edges, corners, and even kitchen toe kicks. EdgeSwing technology equips the robot’s extendable mop, applying 8N of downward pressure. This combined approach delivers significantly better cleaning performance than simply extending the mop outward. When approaching hard-to-reach corners of the house, it extends the mop and moves backward for full coverage.

“Narwal’s systems are advancing, ensuring powerful, comprehensive, tangle-free cleaning for an effortless user experience because we know this is what matters most to our user base,” said Icey Bin, Head of Product GTM at Narwal. “The Freo Z10 is the most detail-oriented, comprehensive smart home robot – underscoring our commitment to performance and innovation. Our team develops robots that fit the needs of the modern home while also achieving breakthroughs when addressing common industry pain points. Narwal continues to upgrade what users can expect out of their cleaning routines.”

Additional Intelligent Designs for a Superior Clean

The robot includes a 120-Day Hands-Free Self-Empty Base Station, which compresses debris into a 2.5L bag, requiring disposal just two to three times per year. AI-adaptive cleaning adjusts mop washing temperature between 113℉-167℉ based on the type of dirt detected, eliminating  99.99% of bacteria—all while operating at a whisper-quiet 71dB. The Narwal Freo Z10 reimagines home cleaning with a suite of cutting-edge features designed to eliminate hassles and minimize manual intervention. Boasting 15,000Pa Hyper Suction Power, the Freo Z10 captures over 99% of particles on carpets and hard floors, ensuring a powerful, single-pass clean.

Its Tri-Laser Millimeter-Level Obstacle Avoidance system cleans along objects within 5mm and recognizes hazards as low as 1cm. The robot navigates seamlessly in the dark, avoiding obstacles without using a camera for enhanced privacy. This ensures precise cleaning without collisions.

Pricing and Availability

Consumers can experience the Narwal Freo Z10, designed to alleviate the burden of everyday home cleaning, with an exclusive pre-sale offer from April 8 to April 27, 2025, in the U.S. and Canada. By placing a small deposit—$29 in the U.S. or $39 in Canada—shoppers can secure a significant discount, saving $330 in the U.S. and $440 in Canada. From April 28 to May 4, customers can redeem their purchase, bringing the final price to $769.99 (U.S.) or $1,109.99 (Canada), compared to the regular price of $1,099.99 and $1,549.99.

Visit us.narwal.com for U.S. shoppers and ca.narwal.com for Canadian shoppers to take advantage of this limited-time deal.

About Narwal

Narwal is known for using its cutting-edge technology to realize its objective of bringing flawless floors to users. It’s one of the top 5 robotic cleaning manufacturers. Narwal has raised substantial funds from investors including Sequoia Capital, Hillhouse Capital, ByteDance (parent of TikTok), and Tencent, among others. With over 700 researchers and scientists from across the globe, Narwal has made numerous breakthroughs in multiple fields and won prestigious international awards, including the Edison Gold Award, which honors innovation, and Time Magazine’s Best Inventions.

World’s First Grid-Forming ESS Applied in Low-Altitude Logistics Station — SINEXCEL Pioneers the Breakthrough

SHENZHEN, China, April 8, 2025 /PRNewswire/ — SINEXCEL (300693.SZ), a global pioneer in modular energy storage, EV charging and power quality solutions, unveils the World’s First Grid-Forming Energy Storage System (ESS) for Low-Altitude Logistics Station with Shenzhen Qihay, a prominent technology firm specializing in intelligent vehicles and low-altitude economy. This milestone validates the feasibility of grid-forming energy storage in low-altitude logistics, setting a new benchmark for integrating next-generation power systems with emerging low-altitude infrastructure.

  • A Global First: Grid-Forming Energy Storage Powers Drone Logistics

 As the industry’s first public service hub, this station features a parcel locker alongside a “Lithium + Sodium” hybrid grid-forming ESS. The locker enables AI-driven drone dispatch, smart warehousing, and efficient data processing, enabling 5kg deliveries within a 15km radius. Additional commercial pilots for low-altitude logistics hubs and bases are anticipated to commence in June.

  • Technical Breakthrough: Lithium-Sodium Hybrid Grid-Forming Energy Storage

This ESS is a key achievement under Guangdong Province’s major R&D initiative on grid-forming energy storage converters. It offers high reliability, long lifespan, and enhanced energy density, delivering robust support for next-gen urban power systems.

Energy & Operation Challenges in the Low-Altitude Economy

Drone delivery stations encounter critical challenges; most small drones possess a flight time of only 15–20 minutes, requiring frequent recharging. In remote areas, inadequate power infrastructure disrupts operations, while high electricity costs at rural stations constrain large-scale commercialization.

Integrated Energy Hub for Low-Altitude Applications

This grid-forming ESS can seamlessly integrate with solar and charging stations to create a mobile, all-in-one “solar-storage-charging” energy hub, delivering timely and reliable power for remote logistics and agricultural scenarios.

Flexible and Cost-Effective Deployment

Easily redeployable, the ESS can be swiftly relocated, minimizing redundant infrastructure investments and accommodating rural or emergency applications. Its long lifecycle further reduces depreciation and operational costs.

  • Leading Innovation in the Low-Altitude Economy and Beyond

SINEXCEL will persist in driving technological innovation, accelerating the deployment of grid-forming energy storage and charging infrastructure in the low-altitude economy. We will also explore new frontiers, contributing to the global energy transition and empowering the growth of emerging industries.

About SINEXCEL

Founded in 2007, SINEXCEL is a pioneer in energy storage, EV charging and power quality solutions. With 12 GW of installed storage, 140,000 EV chargers and nearly 20 million amperes of AHF deployed, SINEXCEL partners with industry leaders like EVE Energy and Schneider Electric to empower energy freedom.

Media Contact: melody_yu@sinexcel.com 

World’s First Grid-Forming ESS Applied in Low-Altitude Logistics Station — SINEXCEL Pioneers the Breakthrough
World’s First Grid-Forming ESS Applied in Low-Altitude Logistics Station — SINEXCEL Pioneers the Breakthrough

 

NYSE Content Advisory: Pre-Market update + Wall Street sees highest volume in at least 18 years

NEW YORK, April 8, 2025 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins. .

 

Pre-Market update + Wall Street sees highest volume in at least 18 years

Kristen Scholer delivers the pre-market update on April 8th

  • Wall Street witnessed its highest trading volume in at least 18 years with the S&P index closing down 0.23% yesterday after briefly falling into a bear market.
  • President Donald Trump announced that Japan is sending a team to negotiate on trade and Treasury Secretary Scott Bessent said yesterday that almost 70 countries have contacted the White House regarding tariff discussions.
  • Global markets traded higher overnight with Japan’s Nikkei index ending up 6% while China’s Shanghai benchmark rose 1.6%.

Watch NYSE TV Live every weekday 9:00-10:00am ET 

 

AB Crosses the Singularity: Building a New Generation of Secure and Scalable Infrastructure for Decentralized Applications and Assets

SINGAPORE, April 8, 2025 /PRNewswire/ — In early April, at a bustling Web3 gathering in Hong Kong, a crypto investor from Dubai named Ahmed shared a story that captured the attention of the room.

“When I recovered my three-year-old BEP2 tokens using AB Wallet, it felt like discovering a long-lost treasure in the digital world,” he said. “It wasn’t just a technical recovery. It was the moment I felt reconnected—like the system had found me again.”

These “orphaned assets” had long slipped from his memory. But AB DAO’s global cross-chain recovery initiative not only returned his funds—it also restored his sense of trust and participation in a growing ecosystem.

Ahmed is far from alone.

Over the past three months, millions like him have witnessed AB’s transformation—from an early experiment in DAO governance into a next-generation infrastructure for secure, scalable decentralized applications and digital assets.

AB Core: The Engine Connecting Real-World Economies to On-Chain Value

Following a comprehensive brand upgrade, AB launched its flagship blockchain, AB Core—a high-throughput, low-latency network that offers one-second block times and near-zero transaction fees. Fully compatible with Ethereum, AB Core is purpose-built to bridge the gap between decentralized infrastructure and real-world economies.

“We didn’t build AB Core to be just another Layer-1,” said Brian, AB’s Global Head of Brand. “We built it to solve the core pain points of today’s blockchain landscape—performance bottlenecks, poor user experience, and limited real-world adoption.”

Through a modular architecture and industry-specific sidechains, AB Core is tailored for real-world verticals like IoT, finance, and payments.

The former AB mainnet has been rebranded as AB IoT, and will now operate as a dedicated sidechain optimized for device data and off-chain asset interactions.

AB has also entered a strategic partnership with Alpha Technology Group Limited (ATGL)—a Hong Kong-based AI leader and the first AI company from Hong Kong to be listed on Nasdaq (Ticker: ATGL). Together, the two plan to explore groundbreaking applications at the intersection of AI and IoT.

AB Wallet: A Secure, Frictionless Portal to Decentralized Finance

If AB Core is the superhighway of digital value, AB Wallet is the user on-ramp. Built on MPC (Multi-Party Computation) architecture, it ensures non-custodial security while integrating gasless transactions, AI-driven UX recommendations, and seamless fiat on/off-ramps.

AB Wallet also supports stablecoin payments, card integration, Web3 social and content access, a Dapp gateway, and SDK modules for developers—making it a comprehensive hub for users and builders alike.

“Recovering my BEP2 tokens was as easy as sending an email,” said Ahmed. “I didn’t even need to understand what a cross-chain bridge is. That’s how intuitive AB Wallet is.”

Stablecoins and Payments: Building the Foundation for On-Chain Liquidity

At the core of AB’s economic infrastructure is its stablecoin protocol—designed to enable seamless flows between fiat-backed assets and on-chain value. Deployed on AB Core, the stablecoin framework includes transparent reserves, multi-jurisdictional custodianship, and native cross-chain issuance capabilities. Deep wallet integration ensures an efficient and intuitive user experience.

“Stablecoins solve crypto’s biggest usability challenge: volatility,” Brian said. “Once people stop worrying whether their coffee will double or halve in value tomorrow, blockchain payments will finally be ready for everyday use.”

By combining stablecoins with gasless architecture, AB is creating a frictionless, borderless payment system designed for billions of users.

From One Million to Ten: The User Explosion

AB’s relaunch has fueled exponential growth. On the exchange side, AB has been listed on Bitget, HTX, Gate.io, MEXC, BingX, BitMart, Lbank, and other global platforms—along with airdrop campaigns distributing millions of dollars in value to new users.

On the community front, AB DAO launched a global cross-chain recovery campaign in March, targeting over 20,000 legacy BEP2 addresses. The effort not only safeguarded user assets, but also rekindled long-dormant engagement and revitalized on-chain identity participation.

Today, AB’s global community spans more than 100 countries with active language hubs in English, Chinese, Vietnamese, Thai, Indonesian, and Filipino.

“When I rejoined the AB community, I realized it wasn’t just about price anymore,” said Ahmed. “From Taipei to Dubai, from New York to Mumbai—people are building this together.”

Brian adds, “In Q1 alone, we onboarded over 1 million new exchange users, and our global community surpassed 10 million members. Our target is to grow that number by several million more by year-end.”

Ecosystem Growth: DeFi, RWA, and Web3 Entertainment

With the core infrastructure now in place, AB is scaling outwards into a multi-dimensional ecosystem built on three verticals:

DeFi Services: Core modules like lending, staking, trading, and yield aggregation are now live or in development.

RWA (Real-World Asset) Integration: Using a compliant framework for tokenizing off-chain rights and ownership, AB is building pathways for real-world assets to exist on-chain.

Digital Entertainment: Supporting creator economies, interactive platforms, and virtual asset marketplaces, AB aims to become a key player in the emerging Web3 cultural economy.

“We’re not here to rehash existing DeFi blueprints,” Brian explained. “Our goal is to meaningfully connect Web3 innovation with real-world value—and to bring traditional players into this ecosystem.”

Compliance First: AB DAO’s Long-Term Strategy

Unlike many Web3 projects, AB DAO treats compliance not as an afterthought, but as a core design principle. “We see compliance not as a moat, but as a bridge,” said Brian. “It brings peace of mind to users and lowers the barrier for global adoption.”

AB DAO has established the AB Charity Foundation in Ireland to support education, public goods, and technology-for-good initiatives. The team is also advancing stablecoin regulatory frameworks, including fiat reserve audits and multi-jurisdictional legal structures to ensure secure operations worldwide.

A Vision for the Future: Rebuilding the World’s Value Infrastructure

In just three months, AB has gone from a rebrand to a renaissance. But its momentum is part of a larger story—the story of how Web3 is finally moving from ideology to infrastructure.

AB isn’t just a chain. Or a DAO. Or a token. It is the blueprint for a new financial system—one that transcends borders, operates without centralized control, and runs securely at global scale.

With a “technology + application + community” approach, AB is building an open value system that empowers users, developers, and assets to move freely—and reshape the architecture of the digital world.

“Every step we take at AB,” said Brian, “is a step toward a more secure, more inclusive digital future.”

AB DAO’s Global Ecosystem Continues to Expand

Users can now trade $AB on the following exchanges: Bitget, HTX, MEXC, Gate, BingX, BitMart, DigiFinex, Lbank, Hotcoin, UEEx, WEEX, and 4E, with upcoming listings on Biconomy and BTSE. In the near future, $AB will continue to launch on more exchanges, broaden ecosystem use cases, and accelerate global growth.

AB DAO’s Mission: To Empower 100 Million People Worldwide to Hold $AB!

 Official Website: https://ab.org

 X (Twitter): https://x.com/ABDAO_Global

 Telegram Global Channel: https://t.me/ABGlobalNews

 Telegram (English): https://t.me/Newtonproject

 Telegram (Chinese): https://t.me/ABCNCommunity 

LEO Satellites in Orbit Skyrocket to Reach 42,600 Satellites by 2032 Amid Growing Partnerships and Competition

NEW YORK, April 8, 2025 /PRNewswire/ — According to a new report from global technology intelligence firm ABI Research, the total number of active LEO (including VLEO) satellites in operational orbit will increase from 7,473 in 2023 to approximately 42,600 by 2032. As China and Europe intensify their efforts and make significant investments in the LEO satellite market, there is a growing emphasis on space technologies for both national and commercial strategies. With more companies entering this sector, there are vast opportunities to expand across various industry verticals to capture the potential the space domain offers.

“As we observe more competitors innovating their technologies and upgrading their satellite constellations to stay ahead in the space race, we anticipate a surge in commercial investment in satellite services and applications, including the Internet of Things (IoT), remote sensing, and global satellite communications. Additionally, advancements in real-time data processing and analysis, coupled with growing competition in value-added services such as Artificial Intelligence (AI) and edge processing, will spur increased applications in the Earth observation industry. These factors are expected to drive significant growth in the LEO satellite market in the coming decade,” explains Rachel Kong, Research Analyst at ABI Research.

Many satellite network operators are seizing this opportunity to invest in their networks or collaborate with technology companies. In the AI and edge processing space, companies like AWSSpire Global, Telesat Lightspeed, D-Orbit, Anduril, and Ubotica are exploring new opportunities to deliver advanced systems that integrate these technologies into satellite networks.

Chinese operators such as Spacesail, China Satellite Network Group, and Shanghai Landspace Technology are also accelerating the development of their satellite constellations to strengthen national defense and security systems. This includes their ambition to become global leaders in communications and other key space capabilities.

“To capitalize on the growing opportunity in the satellite market, it is essential for ecosystem players to recognize the potential in emerging markets such as Asia-Pacific, Southeast Asia, and Africa,” adds Kong. “These regions offer vast untapped opportunities, though a lack of investment and regulatory barriers currently limits them. Moving forward, it will be crucial to collaborate with local governments and ecosystem players to align regulatory policies, expand broadband access, and strengthen digital infrastructure.”

These findings are from ABI Research’s State of LEO Satellite Networks report. This report is part of the company’s Space Technologies and Innovation research service, which includes research, data, and analyst insights.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

Contact Info

Global
Deborah Petrara 
Tel: +1.516.624.2558
pr@abiresearch.com

 

IR Releases Prognosis 13.1: Setting a New Standard for UC&C Intelligence

SYDNEY, April 8, 2025 /PRNewswire/ — Integrated Research (IR) (ASX:IRI), the world’s most trusted independent provider of observability for business-critical IT ecosystems, today announced a significant milestone with the launch of Prognosis 13.1.

IR sees the growing complexity of deploying and managing unified communication and collaboration (UC&C) in large enterprises. The company’s client-driven innovation program focuses on advanced observability, enabling clients to move beyond reporting and into meaningful discovery while remaining vendor-agnostic.

The new product modules launched in Prognosis 13.1 include:

  • Cloud Migration Assurance – migration management tools purpose built for clients migrating from on-premises to cloud-based collaboration tools.
  • Webex Dedicated Instance – a full suite of observability tools for Webex when deployed in a private cloud (dedicated instance).
  • Cisco IPv6 Support – compatibility with Internet Protocol (IP) version 6, the latest enhancement to IP technology.
  • Discovery tools – dashboard and reporting enhancements enabling advanced customisation and discovery.

“Businesses need solutions that evolve with them, providing deeper insights, greater control, and long-term adaptability,” said Michael Tomkins, CTO at IR. “This release sets a new standard for UC&C intelligence, equipping our clients with powerful and flexible analytics capabilities to drive success today and into the future.”

IR’s Prognosis 13.1 is the first release of an ongoing innovation-led program of new products and capabilities. For more information, visit the website.

About Integrated Research (IR)

Integrated Research (IR) is the world’s most trusted independent provider of observability solutions for critical IT infrastructure, payments and communications ecosystems.

IR’s Prognosis platform provides the visibility and insight organizations need to optimize performance of their business-critical technology, deliver exceptional user experiences and drive growth through innovation.

Discover better with IR.

Nexteer Expands Portfolio With High Output Column-Assist Electric Power Steering

Diverse Portfolio Helps OEMs Balance Performance, Price & Speed

AUBURN HILLS, Mich., April 8, 2025 /PRNewswire/ — Nexteer Automotive announces its latest breakthrough in steering innovation, High-Output Column-Assist Electric Power Steering (HO CEPS). This addition strengthens Nexteer’s industry-leading steering portfolio and gives OEMs unmatched flexibility to optimize performance, cost, scalability and development speed across vehicle platforms while addressing diverse global market needs.

EXPANDING VEHICLE SEGMENT COVERAGE WITH HO CEPS

Traditionally, CEPS is used to steer smaller vehicles like compact cars, sedans, small SUVs and entry-level EVs. Nexteer’s “standard” CEPS already supports higher-than-average steering loads, delivering 40–95 Nm of assist, making it a cost-effective alternative for heavier vehicles. Now with the launch of HO CEPS, Nexteer further expands steering assist capacity up to 110 Nm.

Consequently, HO CEPS can support even larger and heavier vehicles, including vehicles that would typically require Dual Pinion or entry-level Rack-Assist EPS. By delivering increased torque and load-handling capabilities, HO CEPS enables these vehicles to maintain steering precision, battery/fuel efficiency and cost-effectiveness—without requiring more complex, premium under-hood EPS systems.

DIVERSE STEERING OPTIONS HELP OEMS ADAPT  

With the launch of HO CEPS, Nexteer now offers a complete, High Output EPS Suite including HO versions of Single Pinion, Dual Pinion and Rack-Assist EPS. Beyond HO and standard EPS, Nexteer’s lineup also includes:

  • Modular EPS Suite: Fast, cost-effective and scalable approach to all EPS architectures, reuses components and technology building blocks
  • High Availability EPS: Critical for higher levels of automation, ensures safety net is “always on” through built-in redundancies
  • Steer-by-Wire and Rear-Wheel Steering: Most advanced, by-wire systems that unlock new features, enable cockpit reinvention and support all vehicle types
  • Maximum Flexibility via Portfolio Combinations: By-wire and EPS systems can integrate multiple features, enhancing performance, safety and adaptability. High-output capability, High Availability redundancy and advanced software can be combined for tailored solutions across diverse application needs.

Nexteer’s comprehensive steering portfolio empowers OEMs to balance cost, performance and development speed across multiple vehicle segments and global markets.

“With our launch of High-Output CEPS, Nexteer continues to lead the way in steering innovation, giving OEMs the power to optimize performance, price and development speed for every vehicle in every market.  As a leader in chassis motion control, we’re helping automakers anticipate and adapt to the future of mobility,” said Robin Milavec, President, Chief Technology Officer, Chief Strategy Officer and Executive Board Director, Nexteer Automotive.

The company will premiere its HO CEPS in its exhibit (1.2H 1BF007) at the 2025 Auto Shanghai April 23 – May 2, 2025. 

ABOUT NEXTEER AUTOMOTIVE

Nexteer Automotive (HK 1316) is a global leading motion control technology company accelerating mobility to be safe, green and exciting. Our innovative product and technology portfolio includes electric and hydraulic power steering systems, steer-by-wire systems and rear-wheel steering systems, steering columns and intermediate shafts, driveline systems and software solutions. The company solves motion control challenges across all megatrends – including electrification, software/connectivity, ADAS/automated driving and shared mobility – for more than 60 customers around the world including BMW, Ford, GM, RNM, Stellantis, Toyota and VW, as well as automakers in India and China including BYD, Xiaomi, ChangAn, Li Auto, Chery, Great Wall, Geely, Xpeng and others. www.nexteer.com

Link to Nexteer Media Center & Link to High Output CEPS Press Kit 

Ascenda Appoints Paul Smitton as President of International Partnerships

 Former Asia Miles CEO to lead loyalty ecosystem growth and expand partner opportunities

NEW YORK, April 8, 2025 /PRNewswire/ — Ascenda, the global leader in loyalty-as-a-service, announced today the appointment of Paul Smitton as President of International Partnerships. In this role, Paul will spearhead commercial strategy, building new avenues of value creation for Ascenda’s partners.

Paul joins Ascenda from Cathay Pacific, where he led Asia Miles, the foremost travel and lifestyle rewards program overseeing a network of over 12 million members and 800+ global partners. During his time at Cathay, Paul also served on the Asia Pacific Advisory Council for Mastercard. 

Under his leadership, Asia Miles expanded its partner network, launched high-impact alliances with Mastercard, Standard Chartered, and Marriott Bonvoy, and unified multiple loyalty programs into a single ecosystem. Paul pioneered a no-expiry mileage model, redefined redemption opportunities, and introduced new earn-and-burn partnerships across travel, retail, and financial services – transforming loyalty into a major growth engine.

“Loyalty should be more than just points. It’s about creating meaningful value for both members and partners,” said Paul Smitton. “At Asia Miles, we showed how expanding earning and redemption opportunities drives deeper engagement and stronger revenue. Ascenda’s unparalleled global network is unlocking new value streams for financial institutions and merchants, and I’m excited to be part of that journey.”

Kyle Armstrong, CEO of Ascenda, added: “Paul’s track record speaks for itself – he has built and optimized some of the most commercially successful loyalty programs in the world. His ability to align rewards ecosystems with revenue objectives will be instrumental as we continue to strengthen our merchant partnerships and expand Ascenda’s global footprint. We’re thrilled to welcome him to the team.”

As Ascenda continues to scale globally, Paul will play a pivotal role in advancing the company’s mission to power the most connective loyalty ecosystem for financial institutions and merchants.

For more information about Ascenda, visit www.asceda.com