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SUBANG JAYA MEDICAL CENTRE RANKED AMONG THE WORLD’S TOP 250 HOSPITALS AND TOP 10 REGIONALLY IN NEWSWEEK’S 2026 RANKING

KUALA LUMPUR, Malaysia, March 16, 2026 /PRNewswire/ — Subang Jaya Medical Centre (SJMC) has been named among the Top 250 hospitals globally and top 10 regionally in Newsweek’s World’s Best Hospitals 2026, placing it among a select group of leading hospitals worldwide. The recognition highlights SJMC’s commitment to international standards of clinical care and patient outcomes, further strengthening its position as one of Malaysia’s Top 3 private hospitals for three consecutive years.

Subang Jaya Medical Centre (SJMC)
Subang Jaya Medical Centre (SJMC)

Bryan Lin, Chief Executive Officer of SJMC and Regional Chief Executive Officer of Asia OneHealthcare, said the achievement reflects the collective effort of its clinical and operational teams. “Being named among Newsweek’s World’s Best Hospitals Top 250 is a proud moment for all of us at SJMC. It reflects the trust our patients place in us and the dedication of our doctors, nurses, and healthcare professionals who work tirelessly to deliver world-class expertise every day.”

“This recognition is not about a single milestone. It represents years of building strong clinical foundations, investing in advanced technology, and nurturing a culture where patients remain at the heart of every decision,” he added.

The annual ranking by Newsweek, conducted in collaboration with global data research firm Statista, evaluates more than 2,500 hospitals across 32 countries. The assessment is based on recommendations from medical experts worldwide, patient experience data, hospital quality metrics, and Statista’s Patient Reported Outcome Measures (PROMs) assessment.

SJMC’s inclusion in the 2026 Top 250 builds on a series of international accolades in recent years, reflecting consistent performance across specialties and service quality. The hospital has been listed among Newsweek’s Asia’s Top Private Hospitals and ranked Top 1 in Asia for Hip Surgery and Replacement for two consecutive years. It also retained its position as Malaysia’s most listed hospital in Newsweek’s Asia Pacific 2025 rankings.

These global recognitions follow SJMC’s endorsement as one of only four Flagship Medical Tourism Hospitals 2025 by the Ministry of Health Malaysia, highlighting the hospital’s growing role in representing Malaysia in regional and international healthcare. In line with the Malaysia Year of Medical Tourism 2026, SJMC continues to contribute to the country’s reputation as a preferred destination for high quality medical treatment and recovery. The hospital receives patients from across Asia Pacific and beyond, supported by its multidisciplinary expertise and comprehensive care.

Complementing these achievements, SJMC continues to uphold rigorous quality and safety standards. It is the first hospital in Asia Pacific to hold four Australian Council on Healthcare Standards International (ACHSI) Centre of Excellence certifications in Oncology, Cardiology, Gastroenterology and Paediatric services, in addition to its three Joint Commission International (JCI) and six Malaysian Society for Quality in Health (MSQH) accreditations.

Bryan Lin added, “As a Malaysian hospital recognised on a global platform, we see this as both an honour and a responsibility. We will continue to strengthen our specialised services, including building a highly experienced, multidisciplinary neurology and neurosurgery team to advance complex brain care and ensure patients receive treatment aligned with global benchmarks.”

With more than four decades of experience, SJMC remains committed to expanding medical excellence and advancing innovation to further elevate person-centred care, while supporting Malaysia’s healthcare goals.

For more information, visit https://subangjayamedicalcentre.com/.

Empyrion Digital Signs Strategic MOU with CypressTel to Anchor Future Capacity across Asia

SINGAPORE, March 16, 2026 /PRNewswire/ — Empyrion Digital, a Singapore-headquartered next-generation data centre developer and operator, today announced it has entered into a Memorandum of Understanding (MOU) with Cypress Telecom Limited (“CypressTel”) and its affiliate DataShell, which together deliver secure, low-latency network services and interconnection-ready data centre capacity in major regional hubs to support strategic infrastructure growth across Asia.

Empyrion Digital and CypressTel Signing Event
Empyrion Digital and CypressTel Signing Event

Under the terms of the MOU, CypressTel will have data centre capacity optionality with Empyrion Digital’s bid in for its 2nd data centre in Singapore. This reflects a shared commitment to enabling high-performance digital infrastructure and Singapore’s leading position as a connectivity hub.

Additionally, Empyrion Digital and CypressTel have agreed on a term sheet for Empyrion to provide data centre capacity to CypressTel at one of Empyrion’s upcoming North Asia projects.

“Demand for scalable, secure and interconnected infrastructure continues to rise across Asia,” said Mark Fong, CEO of Empyrion Digital. “This strategic MOU with CypressTel and its affiliate DataShell, a leading carrier-neutral global network service provider, strengthens our collective ability to support long-term digital capacity needs across Asia.”

Connee Zhang, CEO of CypressTel, added, “We are excited to formalise this strategic collaboration with Empyrion Digital. With 140+ PoPs and experience supporting deployments across more than 10,000 customers globally, CypressTel brings proven execution at scale to help enterprise and partners deploy faster and scale with confidence across Asia.”

Empyrion Digital continues to advance its development pipeline in Asia, focusing on core markets that offer robust connectivity, diversified ecosystem access and scalable energy availability.

About Empyrion Digital

Empyrion Digital is a next-generation digital infrastructure platform committed to sustainable practices and operational excellence. Green-by-design, we develop and operate scalable, carrier-neutral data centres for hyperscale and enterprise customers across Asia, including Singapore, Japan, Korea, Malaysia, Taiwan and Thailand.

Headquartered in Singapore, Empyrion Digital is a portfolio company of Seraya Partners, a leading Asia infrastructure fund with USD 2.5 billion of assets under management.

For more information, visit www.empyriondigital.com

About Cypress Telecom Limited (“CypressTel”)

CypressTel is a carrier-neutral global network service provider that empowers enterprises and service operators with secure, intelligent, and high-performance connectivity.

Our portfolio spans SD-WAN, SASE, Internet Access, private networks, cloud connectivity, AIDC, and WAN Optimization, enabling seamless digital transformation across Asia and beyond.

Built on a global backbone, CypressTel integrates network, cloud, and security into one intelligent orchestration platform — ensuring agility, visibility, and reliability for every connection.

For more information, visit www.cypresstel.com

Shape the Future of Electrification: Registration Opens for CWIEME Shanghai 2026

SHANGHAI, March 16, 2026 /PRNewswire/ — The global electrical engineering community is setting its sights on Shanghai. CWIEME Shanghai, the Asia-Pacific region’s leading exhibition for coil, motor, and transformer manufacturing, has officially announced its 2026 edition, set to take place from June 24 to 26 at the Shanghai World Expo Exhibition and Convention Center. Professional visitor pre-registration is now open (CLICK HERE TO REGISTER).

For over a decade, CWIEME Shanghai has served as more than just a trade platform—it has been a driving force in advancing Asia-Pacific electrical manufacturing up the global value chain. This year, the event takes a major leap forward, doubling down on the industries of tomorrow.


New Frontiers: Low-Altitude Economy & Humanoid Robotics
In a strategic expansion, CWIEME Shanghai will introduce dedicated zones and matchmaking initiatives connecting upstream component suppliers with pioneers in two hot fields: low-altitude aviation and humanoid robotics. Exhibitors—from materials innovators to winding technology leaders—will gain direct access to aerospace OEMs and top-tier robotics developers, offering a rare gateway into billion-dollar emerging markets.

Introducing the C-Suite Club
For the first time, CWIEME Shanghai will host an exclusive C-Suite Club, designed for high-level dialogue on M&A, global strategy, and technology roadmaps. This closed-door forum will gather global founders, CTOs, and investors from around the world, creating a curated space for meaningful collaboration and decision-making at the highest level.

Knowledge That Powers the Future
The accompanying conferences will feature over 40 expert speakers delivering sharp, forward-looking insights on topics shaping the industry: next-gen motors and transformers, EV powertrains, and technological demands of humanoid robots and electric aircraft. This is where cutting-edge technical expertise meets tangible commercial opportunity.

Anticipated highlights for CWIEME Shanghai 2026 include:

  • Exhibition Scale: 25,000 square meters, hosting 300+ global industry leaders and emerging brands showcasing a comprehensive range of products including insulating/magnetic materials, winding machines, iron cores/laminations, laser processing equipment, adhesives, and machinery & components for motor and transformer manufacturing.
  • Global Visitors & Buyers: 13,000+ attendees from key application sectors including power electronics/transformers, EV motors, industrial automation, etc.
  • Hot-Topic Conference Tracks: 40+ forums and presentations focused on the low-altitude economy, humanoid robotics, new energy vehicle motors, electrical equipment, electronic components, and university-industry collaboration.

With professional visitor registration now open (CLICK HERE TO REGISTER), CWIEME Shanghai 2026 invites the global industry to step into the future—where electrical engineering meets the next wave of innovation.

51Talk Celebrates 15 Years with Global Brand Refresh and Debut of New Character Toki

SINGAPORE, March 16, 2026 /PRNewswire/ — As 51Talk celebrates its 15th anniversary, the global one-on-one online English learning platform is entering a new stage of international growth with the launch of a comprehensive brand refresh.

For learners and parents, the upgrade introduces a clearer and more intuitive visual identity, along with warmer, more engaging product interfaces designed to encourage active participation. Simplified layouts and IP-guided interactions across lessons aim to create a more supportive, interactive, and personalized learning experience for children.

Since launching its global expansion strategy in 2021, 51Talk has expanded across key markets in Southeast Asia, the Middle East, and East Asia. The 15-year milestone represents not only sustained growth but an important step toward building a more unified and internationally recognizable education brand.

A Stronger Global Brand System

The refreshed global visual identity system is designed to deliver greater clarity, consistency, and cohesion across the company’s brand identity. The upgrade aligns brand visuals, product interfaces, and communication touchpoints, creating a seamless and intuitive experience for families worldwide.

This transition reflects 51Talk’s shift from rapid international expansion toward long-term brand building. By strengthening recognition and consistency, the company aims to deepen trust with families while supporting the next stage of its global growth.

 

Introducing Toki: A Learning Companion for a New Chapter

At the heart of the refresh is Toki, 51Talk’s new brand character and learning companion. More than a visual mascot, Toki embodies curiosity, confidence, and the courage to communicate.

Integrated across product interfaces, online classrooms, and brand touchpoints, Toki helps create a warmer and more engaging learning environment for young learners. By guiding children through lessons and encouraging participation, Toki reinforces a sense of companionship throughout their English learning journey.

The introduction of Toki reflects 51Talk’s belief that effective one-on-one online English education combines a structured curriculum with emotional connection, enabling children not only to learn English but also to use it confidently in real-world communication.


Reinforcing Human Interaction in the AI Era

As artificial intelligence continues to reshape how people access language and information, automated tools and translation technologies are becoming more widespread. In this context, the value of authentic human interaction in education becomes even more important.

For children, learning English today is no longer about vocabulary acquisition or exam preparation. It is about developing the confidence to speak up, express ideas clearly, and engage meaningfully with the world.

Through its one-on-one live online learning model, 51Talk ensures real-time interaction between teachers and students, emphasizing personalized guidance, immediate feedback, and meaningful communication as essential elements of effective language learning.

Looking Ahead

Fifteen years after its founding, 51Talk continues to pursue its mission: Empower Everyone to Speak Up, Stand Out and Succeed. With a stronger global brand system and an enhanced learning experience, 51Talk is preparing for its next stage of international growth, empowering more young learners to communicate confidently in an increasingly connected world.

To learn more, please visit: www.51talk.com

The Bicester Collection’s Unlock Her Future™ Prize 2026 Arrives in East and Southeast Asia, Advancing Women-Led Impact at Scale

LONDON, March 16, 2026 /PRNewswire/ — The Unlock Her Future Prize, the annual start-up competition for female social impact entrepreneurs powered by The Bicester Collection, will debut in East and Southeast Asia in 2026 – advancing its global commitment to women-led impact and purpose-driven entrepreneurship.

Each year, guided by the philosophy of “Global Vision, Local Engagement”, the initiative travels to a new region to identify and support women launching and scaling system-changing start-ups. Following three successful regional editions: MENA (2023), LATAM (2024), and South Asia (2025), the 2026 edition welcomes applications from women aged 18 and over across East and Southeast Asia.

Applicants must present innovative ventures aligned with the United Nations Sustainable Development Goals, addressing social, cultural or environmental challenges. Start-ups may be at the idea or validation stage – with a prototype in development – or at the launch/growth stage, operating for fewer than three years and generating under US$1 million in revenue.

Transformational Support for Visionary Founders

Endorsed by UN Women and presented in partnership with Ashoka, the Unlock Her Future Prize provides a powerful global platform that unlocks potential through capital, mentorship and global visibility. By combining financial support with education and international networks, the Prize equips women entrepreneurs to build resilient businesses that deliver measurable, sustainable impact.

Each winner receives:

  • A business grant of up to US$100,000
  • An executive education programme delivered by leading academic partners
  • Access to expert international mentors and The Bicester Collection’s global network for visibility and collaboration

Addressing the Global Funding Gap

According to Harvard Business School, fewer than 3% of women-led businesses receive venture capital funding – leaving countless high-potential ideas underfunded and underrepresented.

Launched in 2022, the Unlock Her Future Prize was created to help shift this reality. Research from The Boston Consulting Group shows that equal participation in entrepreneurship could increase global GDP by 3% to 6% – up to US$5 trillion – underscoring the economic and social imperative of investing in women founders.

Part of The Bicester Collection’s philanthropic programme DO GOOD, the Prize directly addresses structural funding gaps while strengthening a global ecosystem of women changemakers. To date, approximately US$900,000 in grants has been committed, supporting 14 ventures aligned with the UN Sustainable Development Goals.

Chantal Khoueiry, Chief Culture Officer, The Bicester Collection, said:

Entrepreneurship can be a powerful force for systemic change. Across East and Southeast Asia, many women are building practical solutions to challenges in their communities. Through the Unlock Her Future Prize, we are proud to bring The Bicester Collection’s global platform to the region—supporting women whose ideas combine innovation with real impact and helping them access the capital, mentorship, and visibility they need to grow.”

A Growing Global Alumnae Network

The 2026 winners will join a distinguished international alumnae community of social impact leaders advancing health and well-being, quality education, climate and water resilience, and gender equality.

2023 MENA Edition winners:
Noor Jaber (Lebanon, NAWAT Health), Sara Lalla (Iraq/UAE, EcoCentric), Nubayr Zein (Egypt/UAE, Leaukeather), and Fella Bouti (Algeria, EcoTashira).

2024 LATAM Edition winners:
Valentina Agudelo (Colombia, Salva Health), Thamires Pontes (Brazil, Phycolabs), Leydi Cruz (Bolivia, Agrimet), Annie Rosas (Mexico, BlueKali), and Young Changemaker Kristal del Valle (Guatemala).

2025 South Asia Edition winners:
Nishat Palka (Bangladesh, MommyKidz), Amritha Krishnamoorthy (India, Stepping Stones Center), Jhillika Trisal (India, Cognitii), Nida Yousaf Sheikh (Pakistan, H20 Technologies), Sophiya Tamang (Nepal, Idea to Impact), and Yangchen Dorji (Bhutan, LEAD+).

Together they represent a global network of women redefining entrepreneurship – collaborating across sectors to drive innovation and shape a sustainable future.

Selection Process and Timeline

Semi-finalists will be selected by an independent Selection Committee composed of international business leaders and social impact experts. Finalists will be invited to participate in a regional bootcamp and pitch day, presenting their ventures to a distinguished jury of high-profile women leaders from the region.

The winners of the Unlock Her Future Prize 2026 East and Southeast Asia Edition will be announced in October 2026 during an awards ceremony at Shanghai Village, part of The Bicester Collection, which marks its 10th anniversary in 2026, underscoring the brand’s long-standing commitment to the region.

Applications are open until 30 April. For more information and to apply, visit: https://www.thebicestercollection.com/en/do-good/unlock-her-future-2026/

 

Humanforce Launches Behaviour-Driven Recognition for Frontline Workforces

SYDNEY, March 16, 2026 /PRNewswire/ — Humanforce, a leading global provider of intelligent, AI-driven human capital management (HCM) solutions for frontline workforces, today announced the launch of Rewards & Recognition, new capabilities within Humanforce Benefits that use workforce data and event-triggered automation to recognise and reward frontline employees for everyday behaviours that drive operational performance.

Clayton Pyne, CEO of Humanforce
Clayton Pyne, CEO of Humanforce

Frontline industries, such as retail, healthcare, hospitality, childcare, aged care and logistics, face persistent challenges including high turnover, inconsistent compliance behaviours and disengagement in shift-based work environments. While the average employee turnover across Australian organisations sits at around 16 percent, frontline sectors like retail and hospitality often experience turnover rates exceeding 40 percent.

“Frontline organisations are under constant pressure to improve engagement, retention and compliance without increasing operational complexity,” said Clayton Pyne, CEO of Humanforce. “Recognition tied to everyday operational behaviours allows organisations to reinforce the actions that matter most. Too often, recognition programs sit outside the systems where frontline work actually happens. When actions such as attendance, task completion and teamwork are recognised in the moment, positive habits start to scale across the workforce.”

Unlike traditional recognition platforms designed for office-based employees and operating separately from workforce systems, Rewards & Recognition is embedded directly within the Humanforce platform and connected to workforce management and HR data, eliminating the need for additional tools or manual administration.

Built into the Humanforce Thrive employee app, Rewards & Recognition uses workforce data from across the Humanforce suite to automatically recognise every day operational behaviours in real time, including onboarding completion, on-time attendance and compliance tasks. Event-triggered automation allows organisations to reward these behaviours as they occur, without adding administrative burden for HR or operations teams. In addition, employees and managers can recognise great work through peer-to-peer recognition.

Employees can instantly redeem points for digital gift cards, while birthdays, work anniversaries and other key milestones are also recognised automatically within the platform.

“Traditional recognition programs usually sit outside the flow of daily work, which means they often fail in frontline environments,” Pyne said. “By connecting recognition directly to operational data and automating rewards based on workforce events, organisations can reinforce the behaviours that drive engagement, performance and compliance.”

Employee recognition is widely acknowledged as a powerful driver of engagement and retention. Gallup research shows employees who do not feel adequately recognised at work are twice as likely to leave their organisation within the next year.

“In fast-moving frontline environments, culture is built through the small daily moments, not annual reviews or a one-off instance,” Pyne added. “When recognition is tied to everyday operational behaviours, organisations can turn compliance into culture.”

Rewards & Recognition further expands Humanforce’s unified, AI-enabled HCM platform for frontline and flexible workforces, linking workforce data, automation and employee experience tools within the broader platform.

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About Humanforce

Humanforce provides the market leading, employee-centred, intelligent and compliant HCM suite for frontline and flexible workforces, offering highly configurable, all-in-one WFM, HR, Talent, Benefits and Payroll – without compromise. Our vision is to make work easier and life better by focusing on the employee experience (EX), and the efficiency and optimisation of businesses.

Founded in 2002, Humanforce has a 2300-strong customer base and is heading towards one million employees under management, across a wide range of industries including Aged Care, Childcare, Healthcare, Retail, Hospitality, Events & Stadia, Local Government and more. Today, we have offices across Australia, New Zealand, the United Kingdom, the Philippines, and the USA.

Customers include Accor, Flight Centre, Hungry Jack’s, Vodafone, Fujitsu, Alfred Health, Hostplus and more: https://humanforce.com

Appier Releases Whitepaper on the Future of Autonomous Marketing with Agentic AI

How agentic systems reshape marketing through continuous decision loops and synergies

SINGAPORE, March 16, 2026 /PRNewswire/ — Appier, an AI-native AaaS (Agentic AI as a Service) company, today announced the release of its latest whitepaper, “The Future of Autonomous Marketing with Agentic AI.” The report explores how agentic AI is emerging as a new operating layer for modern marketing organizations, shifting AI from reactive assistance toward autonomous planning, execution, and continuous optimization, further reinforcing Appier’s market position as a leader in the Agentic AI field.

From Automation to Autonomous Execution
Marketing is approaching a structural inflection point. This shift is not defined by incremental feature releases or model upgrades, but by a fundamental change in how AI systems operate within organizations.

As customer journeys become less linear and channel ecosystems grow more complex, marketing teams face a growing “Autonomy Gap”—the imbalance between manual human workflows and the sheer velocity of digital signals. Appier’s whitepaper demonstrates how agentic AI closes this gap by moving beyond simple “if-then” automation. Through continuous data iteration, closed-loop decision cycles, and coordinated execution frameworks, it effectively narrows this autonomy gap.

The report includes a deployment example in which activation timelines were reduced from three days to under one hour — representing up to a 24x improvement in operational velocity in those specific scenarios.

Beyond Large Language Models: The ‘Pilot’ Steering the AI Engine
The report clarifies the distinction between large language models (LLMs) and agentic AI architectures. While LLMs provide the core reasoning and content generation—acting as the powerful “engine” of the system—they lack the ability to independently execute complex goals or adapt behavior over time.

The evolution toward agentic AI introduces the “pilot” to this engine. By connecting reasoning with a coordinated system of action and learning, agentic AI transforms reactive LLMs into self-directing, adaptive marketing systems. This structural shift restores the “dignity of strategy” to marketers, liberating them from the burdens of manual orchestration and allowing them to focus on high-impact creative generation and strategic planning.

The Agentic Ecosystem: Elevating Strategy over Operations
The whitepaper suggests that the MarTech ecosystem is moving toward connected, autonomous systems that bridge the gap between insight and action. In this model, specialized agents across data intelligence, marketing activation, and conversational commerce work in a “closed-loop” growth engine, allowing real-time signals to move directly into coordinated execution across all touchpoints.

This evolution meaningfully changes how marketing teams allocate their expertise. As agentic systems autonomously handle high-volume operational tasks—such as audience discovery, multi-step test setups, and real-time campaign adjustments—marketers are liberated from manual orchestration. This transition allows teams to pivot toward higher-value responsibilities, including strategic oversight, creative storytelling, and cross-functional governance. In this environment, execution becomes less linear and more adaptive, functioning as a collaborative system aligned to measurable business outcomes.

A New Marketing Operating Model: Toward an Agentic Workforce
Appier views agentic AI not as a short-term trend, but as the foundation of a new marketing operating model. The core challenge for modern brands is no longer just access to data, but the ability to translate that insight into coordinated action at superhuman speed.

The future of marketing is not about adding more tools; it is about building a connected ‘Agentic Workforce’ where intelligence and execution exist in a continuous, self-improving loop. This transition enables organizations to move from reactive assistants to self-driving growth engines, ultimately delivering unprecedented business ROI and operational scale while allowing human talent to focus on high-impact creative decisions.

“The core challenge today is not simply access to data, but the ability to translate insight into coordinated action,” said Chih-Han Yu, CEO and Co-founder of Appier. “As marketing environments grow more complex, embedding autonomy into decision loops enables organizations to respond with greater agility while maintaining strategic oversight. This whitepaper outlines how agentic systems can help teams align execution more closely with business objectives.”

The full whitepaper, “The Future of Autonomous Marketing with Agentic AI,” which includes a strategic framework for evaluating agentic readiness, is available for download at Appier’s official website.

About Appier 
Appier (TSE: 4180) is an AI-native AaaS company that empowers businesses to create value through cutting edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy,” Appier helps businesses turn Agentic AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud—each powered by Agentic AI that enables autonomous, adaptive and real-time decision-making. Today, Appier operates 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Learn more at www.appier.com.

NEXEN TYRE Expands in Australia with Launch of High-Performance N’BLUE S

– Targeting RE markets in Latin America and Asia-Pacific with product proven in Europe and OE sales

SEOUL, South Korea, March 15, 2026 /PRNewswire/ — NEXEN TYRE, a leading global tyre manufacturer, announced the launch of its high-performance summer tyre the N’BLUE S in Australia, as it accelerates its expansion in the global replacement (RE) market. Following its success in the European market, the company is now introducing this proven product to Australia to diversify its premium portfolio and support long-term growth in the Asia-Pacific region.

Nexen Tyre’s high-performance summer tyre, N’Blue S
Nexen Tyre’s high-performance summer tyre, N’Blue S

NEXEN TYRE’s launch of the N’BLUE S in Australia is part of the company’s premium global expansion strategy. Optimised for Australia’s diverse driving conditions, the N’BLUE S delivers exceptional stability on wet roads and superior efficiency in everyday driving. This launch marks a significant step forward in the company’s plan to diversify its regional portfolio and meet the structural demand for high-quality summer tyres in the Asia-Pacific region.

The N’BLUE S is a high-performance summer tyre designed with an optimised contact patch structure that reduces rolling resistance for better efficiency and improved handling. It is made from a multifunctional compound with evenly dispersed materials to enhance wet grip, ensuring stable driving on wet roads.

The newly launched N’BLUE S also carries NEXEN TYRE’s proprietary EV ROOT mark. This designation is granted to products engineered to deliver optimal performance across internal combustion engine, hybrid, and electric vehicles. As electrification accelerates globally, the company expects to broaden its sales base by offering a single product suitable for vehicles across diverse powertrains.

The N’BLUE S’s performance has already been proven in both the European replacement market and original equipment (OE) sales. It has been supplied as OE for European models as well as electric vehicles such as the Hyundai Casper EV, Kia Niro and PV5. NEXEN TYRE aims to build on the product’s proven competitiveness with global automakers by expanding consumer touchpoints through broader penetration into the replacement market.

NEXEN TYRE is strengthening its presence in Australia by enhancing both its logistics infrastructure and its retail competitiveness. With the opening of a new warehouse in Rocklea, Queensland in 2025, the company now operates three dedicated logistics hubs across New South Wales, Victoria, and Queensland. This has enabled significantly shorter lead times and superior inventory responsiveness for NEXEN TYRE’s partners nationwide. As part of its continued investment in the Australian market, the company is also planning to establish a new warehouse in Western Australia later this year further enhancing its nationwide distribution efficiency.

Starting in 2026, NEXEN TYRE AUSTRALIA plans to roll out its global retail branding program, the Nexen Point Dealer Program, nationwide. This will unify external signage, in-store interiors and merchandising guidelines to ensure a consistent brand experience. By integrating its three logistics hubs with a unified distribution and branding strategy, NEXEN TYRE aims to accelerate its growth in the local RE tyre market.

“The launch of the N’BLUE S in Australia reflects our commitment to delivering high-performance summer tyres across the Asia-Pacific region,” said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TYRE. “With our strengthened local logistics and retail network, we will continue to expand our presence and enhance our competitive edge in the Australian replacement market.”

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About NEXEN TYRE

Established in 1942, NEXEN TYRE is a global tyre manufacturer headquartered in South Korea. As one of the world’s fastest growing tyre manufacturers, the company does business in approximately 150 countries around the world and owns four manufacturing plants, two in Korea (Yangsan and Changnyeong), one in Qingdao, China, and a fourth in Žatec, Czech Republic, that began operation in 2019. NEXEN TYRE produces tyres for passenger cars, SUVs, and light trucks based on advanced technology and design excellence. As proof of their quality and technological excellence, the company’s OE tyres are used by global premium car makers in various countries around the world. In 2014, NEXEN TYRE achieved a grand slam by winning the world’s top four design awards, the first tyre maker in the world to do so.

For more information, please visit https://newsroom.nexentire.com/