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Business Delegation Made A Strong Case For South Africa As An Investment Destination At Davos

JOHANNESBURG, SOUTH AFRICA – African Media Agency – 15 June 2022 – The delegation that represented South Africa at the World Economic Forum (WEF) Annual Meeting in Switzerland returned home after it vigorously promoted Africa’s most industrialised country as an attractive investment destination with a potential to generate long-term returns for investors.

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Sithembile Ntombela, Acting CEO of Brand South Africa

A day before the start of WEF 2022, which took place in Davos from 22 to 26 May, S&P Global upgraded South Africa’s economic outlook to “positive” from stable” due to improvement in the country’s fiscal position, boosted by increase in prices of commodity exports, which in turn improved tax revenues.

This piece of positive news came on the back of S&P Global’s peer, Moody’s, making a similar move in April when it upgraded South Africa’s outlook from “negative” to “stable”.

The change of heart by these credit ratings’ agencies on South Africa has been influenced by South Africa’s full commitment to implementing economic policy reforms aimed at stimulating economic growth, boosting competitiveness, and attracting investment following the fallout from the covid-19 pandemic.

“The Economic Reconstruction and Recovery Plan (ERRP) that South Africa launched in 2020 in response to the covid-19 pandemic is bearing fruit. In addition, the South African government launched Operation Vulindlela, which is fast-tracking implementation of structural reforms in key sectors such as energy, logistics, and energy,” said Sithembile Ntombela, Acting CEO of Brand South Africa.

About 60% of the structural reforms have been implemented, laying the founding for accelerated economic growth and attracting more investment.

WEF 2022 was dominated by the ongoing war between Russia and Ukraine, covid-19 pandemic, and rising global inflation. Many countries, which rely heavily on Russian food (grain) and energy imports (oil and gas), are concerned about their economies sliding into a recession after Russia was slapped with economic sanctions.

The sanctions have disrupted global supply chains and sent prices of energy and food skyrocketing, leading to an increase in inflation across the world, particularly in United States and Europe.

“This is particularly concerning given that the world economy is barely emerging from the covid-19 pandemic and is still very much fragile. As a strong food producing country, South Africa is ready to contribute to global food security by increasing its agricultural exports,” said Ntombela.

The International Monetary Fund (IMF) has projected the global economy to grow by 4.4% in 2022, but this forecast is being revised downwards because of the impact of the sanctions on Russia.

The South African delegation, comprising over 35 business representatives, led by Minister of Human Settlements and Head of Cabinet Economic Cluster, Mmamoloko Kubayi, came back from WEF 2022 excited about the prospects that lie ahead.

The delegation provided an update at WEF 2022 on Operation Vulindlela and ERRP, which are supporting President Cyril Ramaphosa’s five-year drive to attract R1.2 trillion into our economy, which he launched in 2018.

Four years on and despite disruption by the pandemic, South Africa has raised R1.14 trillion, amounting to 95% of the target set by the President.

Leading Smart Logistics Firm Zeek Set To Accelerate Business Growth of Japanese Multinational Fast Food Chain Yoshinoya in Their New Partnership

HONG KONG SAR – Media OutReach – 15 June 2022 – Zeek, an on-demand logistics technology platform, is partnering with Japanese multinational fast-food chain Yoshinoya, to hasten and expand Yoshinoya’s business through ZeekSolutions, one of the proprietary products of Zeek, which offers SaaS solutions to F&B and retail businesses, including the establishment of an Yoshinoya-branded online channel and full range of instant logistics services plug-in. What’s more, companies can leverage their customer data with analytics to curate strategic marketing promotions in a cost-effective manner. ZeekSolutions has already assisted over 50 brands and simplified the connection from restaurants and e-commerce to their customers and was instrumental in assisting these brands to venture their Quick Commerce business in the new normal.

KK Chiu, CEO of Zeek (Left) and Janet Yuen, CEO of Hung’s Food Group (Right)


Connecting Restaurants and Quick Commerce Businesses to Customers

KK Chiu, CEO of Zeek, said: “We are thrilled to partner with Yoshinoya which is a leading multinational brand. As one of our well-received services in the market, ZeekSolutions enables corporate clients, using ZeekStore module, to build their branded Quick Commerce ordering channel, apply geofencing for intelligent store assignment and integrate with POS/CRM/Apps. The customer experience is completed by the inclusive of flexible ordering options, from pre-ordering to instant deliveries and takeaways.”

Janet Yuen, CEO of Hung’s Food Group, said: “Optimizing customers’ satisfaction in the food ordering process has always been one of the missions of Yoshinoya. With the collaboration with ZeekStore, Yoshinoya customers will enjoy the convenience of food ordering at their exciting workplaces or comfy homes. The territory-wide delivery network of Zeek’s also assisted Yoshinoya to reach our customers easily from anywhere and at any time. We can also streamline the entire ordering process starting from order placement to final delivery for enhancing the customer-restaurant relationship. I believe that the seamless setup of Yoshinoya’s online ordering platform by ZeekStore will offer our customers a beneficial dining experience.”

From the 15th of June till the 30th of June, Yoshinoya, providing limited time offer to Zeek, that will be Deluxe Combo for 2 (Beef Bowl + Teriyaki Chicken & Vegetable Bowl + Miso Pork & Vegetable + Drink (x2)), which is priced at $149 from $195, and enjoy a $20 discount upon spending $150 or above (while stocks last).


Zeek x Yoshinoya Promotional Offerings

From the 15th of June till the 30th of June, Yoshinoya, providing limited-time offer to Zeek, that will be Deluxe Combo for 2 (including Beef Bowl + Teriyaki Chicken & Vegetable Bowl + Miso Pork & Vegetable + Drink (x2)), which is priced at $149 from $195, and enjoy a $20 discount upon spending $150 or above (while stocks last). Alongside this Yoshinoya promotion with Zeek, until 31st August 2022, we will also be offering a special promotional rate for setting up online store platforms through ZeekStore!

Enquiry for branded websites and delivery services: https://bit.ly/ZeekSolutions

Yoshinoya ordering platform: https://delivery.yoshinoya.com.hk/
ZeekStore Website: https://www.zeek.store
Email: general@zeek.one

About Zeek

Zeek is a Southeast Asian intelligent logistics technology corporation established in Hong Kong in 2017. Developing from a solid operational foundation, the corporation leverages logistics technologies and big data analytics to provide a range of logistics services covering quick commerce freight, takeaway and grocery goods for individual, corporate and e-commerce clients, satisfying different timeliness and logistics needs. Zeek also offers SaaS solutions tailored to corporates’ business needs to empower seamless digital transformation.

Zeek’s business coverage reaches beyond Hong Kong to Singapore, Thailand, Vietnam and Malaysia. Operating with a delivery team of over 30,000 fleet members*, Zeek serves more than 2,000 global companies^, including international food and beverage brands, super departmental stores, chain convenience stores and e-commerce platforms.

In 2022, Zeek will set foot in the Philippines, Indonesia and Taiwan to help Southeast Asian companies in the quick commerce era.

* ^ As of 31 Dec 2021

About Yoshinoya

Since the opening of its first store in Japan in 1899, Yoshinoya has created remarkable history for over 100 years. Today, there are around 2,000 Yoshinoya stores worldwide, of which around 600 stores are in Northern China. Yoshinoya landed in Hong Kong in 1991 and is now operating around 50 stores, serving millions rice bowls every month. Our quality products have been highly favoured by Hong Kong customers for years, and continue to do so till today. To cater to customers’ needs, Yoshinoya is persistent in product enhancement and developing tech-friendly ordering facilities for creating an enjoying dining experience at ease.

Hashtag: #ZeekHK #ZeekStore #ZeekSolutions #QuickCommerce #Yoshinoya

The issuer is solely responsible for the content of this announcement.

Laos Finance Minister Guarantees Three-month Fuel Supply

Laos Finance Minister, Bounchom Oubonpaseuth, guarantees fuel supplies for three months (Photo: Lao National Television).
Laos Finance Minister, Bounchom Oubonpaseuth, guarantees fuel supplies for three months (Photo: Lao National Television).

Lao Minister of Finance, Mr. Bounchom Oubonpaseuth, has guaranteed fuel supplies will be sufficient for motorists across Laos for the next three months.

Sabi Bolsters Advisory Group with Four New Members

LAGOS, NIGERIA – EQS Newswire – 15 June 2022 – Sabi (https://Sabi.am), Africa’s leading provider of commerce infrastructure for the distribution of goods and services, is pleased to announce the appointment of four new advisory group members whose experience and networks will support Sabi in its mission to resource and grow SMEs in the informal sector.

The advisory group has been established to inform the strategy and implementation of Sabi’s vision as the company continues its growth trajectory. The group consists of Vidit Aatrey, Founder & CEO of Meesho, Ian Black, Managing Director of Shopify, Sapna Goyal, Corporate Development Director of Udaan, and Bame Pule, Founder of Africa Lighthouse Capital.

Vidit Aatrey, one of the leading Indian entrepreneurs of his generation, is the Founder & Chief Executive Officer of Meesho. Vidit, an alumnus of IIT-Delhi embarked on the journey of creating Meesho back in 2015, together with his college batchmate and friend Sanjeev Barnwal, with an aim to build an ecommerce start-up for small businesses at a time when everyone told them that ecommerce is saturated. Seven years later, they have today built India’s largest social commerce platform at Meesho. Meesho has already empowered 2 million+ entrepreneurs, mostly women, and is on its way to create more. Through its platform, it enables entrepreneurs to start an online-business with zero investment and provides them with the resources, tools, logistics and payment capabilities to run their business. Prior to Meesho, Vidit worked with ITC and Inmobi.

Ian Black is the Managing Director of Shopify Canada. Prior to that, he was the Director of Retail at Shopify. In that role, Ian managed the business and go-to-market strategy for Shopify Retail in Toronto, by overseeing sales, solutions, partnerships, and operations, working alongside marketing and R&D leadership. Prior to joining Shopify, Ian was head of UberEATS’ American and Canadian divisions. He was also a management consultant with Bain & Company in Toronto and New York where he advised companies and private equity funds on strategy and growth.

Sapna Goyal is the Corporate Development Director (strategic investments, partnerships, and M&A) at Udaan, a leading B2B e-commerce platform in India. For over ten years, she has investing experience in early and growth-stage internet start-ups in India. Prior to Udaan, Sapna worked with Goldman Sachs Investment Partners VC & Growth Equity Fund and was responsible for investments in the Indian internet space. She also has investing experience in Indian Public Markets as part of a hedge fund at Goldman Sachs. She is passionate about the power of digital transformation on the Indian economy and how it is a great leveller. She is an active angel investor.

Bame Pule is the founder of Africa Lighthouse Capital, an independent private equity firm founded in 2012 to invest in and nurture businesses into African champions. The firm has a particular focus on helping investee companies adopt global best practices regardless of sector, attain benchmarks equivalent to those of global peers, and expand into multiple key African markets. Prior to founding Africa Lighthouse Capital, Mr. Pule worked at Actis Capital, ShoreView Capital, Goldman Sachs & Credit Suisse in New York and Salomon Brothers/Citigroup in Los Angeles.

Commenting on the appointments, Anu Adasolum, Co-Founder & CEO of Sabi: said “Our goal has always been to build and establish a robust team of experts – from our leadership team right down to our agent network – that lives and breathes our core values and mission to transform the B2B commerce industry in Africa. We’re extremely pleased to announce that the four members are talented and strategic business leaders whose broad experience will further strengthen our commitment to enable financial inclusion within the B2B community in Africa’s growing informal economy, while providing world class solutions for our merchants. I look forward to working closely with the team to drive forward the next phase of growth.”

About Sabi:

Sabi is Africa’s leading provider of commerce infrastructure for the distribution of goods and services. Its platform enables and empowers the most underserved merchants in the world, allowing agents, merchants, aggregators, distributors, and manufacturers to expand their capabilities and grow their businesses using Sabi’s technology rails. These rails provide access to supply, logistics, business tools, data insights and financial services.

Africa’s informal trade sector, worth over $800 billion, has more than 56 million micro, small and medium sized businesses. Most of these businesses operate offline with little or no exposure to the formalized, digital economy, a problem Sabi is solving.

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#Sabi

The issuer is solely responsible for the content of this announcement.

Top Cryptocurrency Exchange Bybit Reduces Margin Requirements With Portfolio Margin Mode

VICTORIA, SEYCHELLES – Media OutReach – 15 June 2022 – Bybit, a cryptocurrency exchange with one of the largest BTC futures open interest, has enabled portfolio margin mode for eligible users on June 15, 2022.

Bybit users will now be able to fully leverage their portfolio with greater capital efficiency thanks to the new portfolio margin feature. The portfolio margin mode evaluates positions across Bybit’s extensive trading products, and calculates the margin accordingly.

Portfolio margin increases users’ capital efficiency by calculating the overall risk across a user’s hedged portfolio. Doing this reduces margin requirements, and potentially amplifies return on capital.

For example, under the bull market call spread strategy in regular margin mode based on individual positions, the trader needs to pay the premium required for the option bought. At the same time, the trader will also need to pay the margin required for the option sold, while the combination target return is limited. Under this strategy, users may not achieve the optimal return on capital.

With the portfolio margin mode activated, Bybit calculates the combined risk of options bought and sold. Since most of the risk has been hedged, the margin will be significantly reduced. The more comprehensive approach to risk assessment yields safer and more stable trading strategies and, in turn, higher returns in profit scenarios.

“We are excited about the opportunities Bybit’s portfolio margin will open up for Bybit users. As traders ourselves, we understand the importance of having access to the most powerful trading tools and features. To that end, portfolio margin offers one of the best capital efficiency options in the market on one of the most reliable trading platforms out there. This product is another step forward in our growth as a digital asset service provider in our continued effort to meet the needs of the community of 6 million registered users on the Bybit platform,” said Ben Zhou, co-founder and CEO of Bybit.

Portfolio margin takes derivatives trading on Bybit to the next level. Users can start with newly launched USDC perpetual contracts plus USDC options with greater capital efficiency. Portfolio margin will be expanded into USDT products in later stages.

Furthermore, traders can be confident that Bybit’s tested and trusted TP/SL (Take Profit/Stop Loss) feature will help them to trade derivatives easily with advanced exit position methods. As with all our leveraged products, users can manage risks and safeguard themselves against excessive losses with multi-layered liquidation protocols to ensure safety and fairness across all Bybit trades, every step of the way.

About Bybit

Bybit is a cryptocurrency exchange established in March 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. The company provides innovative online spot and derivatives trading services, mining and staking products, an NFT marketplace as well as API support, to retail and institutional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class. Bybit is a proud partner of Formula One racing team, Oracle Red Bull Racing, esports teams NAVI, Astralis, Alliance, Virtus.pro and Oracle Red Bull Racing Esports, and association football (soccer) teams Borussia Dortmund and Avispa Fukuoka.

For more information please visit:

For updates, please follow Bybit’s social media platforms on









#Bybit

The First F&B-Themed NFT Series in Hong Kong HangryPiggy Ascends Across Horizon

Cross-over Fusion Advocates Indigenous Bite and Sup Creative Marketing Craze Stokes “Eat to Earn”

HONG KONG SAR – Media OutReach – 15 June 2022 – The first F&B-themed Non-fungible Token (“NFT”) series in Hong Kong, HangryPiggy, has met its completion in design and craft; the official confirmed that it would be launched across the board at 8 p.m. on 30 June. By then, a total of 1,997 pieces of Hangry Piggies will be minted and distributed online publicly. This is a milestone token project in Hong Kong that groundbreakingly renders food and beverage culture in the form of NFT, co-created by its homonymic issuer HangryPiggy (the “Company”) and the native creative marketing consultancy, Elevate PR. Interested collectors can participate in the snap-up on the HangryPiggy website straightly, but due to the limited quantity and market sensation, the offering may be in short supply. Subscribers could pay close attention to the worldwide biggest NFT marketplace, OpenSea, to purchase secondhand.

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Encapsulate ingenuity in the composition; the kernel team reveals designing afflatus

HangryPiggy NFT series has 1,997 Hangry Piggies, while its universe and story are pegged and dated back to the year 1997, which is meaningful to Hongkongers. Each HangryPiggy NFT is a pixel piggy with its own avatar. They have different facial expressions and changeable clothing styles, with big abstract icons of food floating behind them, including egg tarts, milk tea, pineapple buns, curry fish balls, egg waffles, and other traditional Hong Kong-style snacks. Coupled with the background of Hong Kong’s classic landmarks and scenic spots, a series of Hong Kong nostalgic traditional food-themed NFTs embark on the brand-new journey with featured visages. During the creation of the HangryPiggy series, Elevate PR, the creative marketing consultancy of this joint-ride collaboration, has put forward numerous distinctive ideas and insights on the expression of artistic composition and the synthesis of innovative elements. Thanks to its tremendous experiences in the new media marketing realm, the visualization of Hangry Piggies earned extensive acclaim from all walks of life as soon as it came out. This fully demonstrates the exquisite intentions of the creative team, which has added a collection value to the NFT series with the dual characteristics of the novel artistic style as well as the traditional food culture.

Triptych in the HangryPiggy Delicacy Space, a physical yet digital “Eat to Earn” voyage

After the project kick starts, all 1,997 Hangry Piggies will be minted and offered for sale in the first phase. Every holder will be entitled to premium permission for the membership-only physical events in the second phase, including the scientific education courses on digital assets co-organized by HangryPiggy and its partnership in the blockchain technology industry; visit tour to the NFT content creation workshop, acquiring creative marketing originalities; and obtaining NFT membership of other cross-over cooperated projects that could be used in the upcoming Metaverse. The third phase is most inviting. HangryPiggy will join forces with cha chaan teng, street food stalls, and mouth-watering snack bars to provide its NFT holders with exclusive value-added benefits such as preferential dining.

This HangryPiggy NFT project notably proposed the pilot concept of “Eat to Earn“, standing for the native traditional food as a pitch-in point to advocate Hong Kong delicacy culture. Through practical cooperation with many local restaurants, the Company assists the cooperative restaurants in securing customers. It also leverages tasty food to regale many holders and followers to achieve mutual benefits and attain a win-win situation, crossing the barrier between the virtual and tangible world.

Ms. Au Yeung, Founder of HangryPiggy, stated, “Hong Kong is recognized as the delicacy capital of the world, but when it comes to nostalgic classic food, only some traditional snacks made by cha chaan teng and street stalls are influential and representative enough, mainly because they are full of shared memories of generations of Hong Kong people. Many people talk about emerging things such as NFT and Bitcoin, saying that they are just a one-hit-wonder and cannot stand the quenching of the market. Well, this stimulated my inspiration instead. I thought it would be better to create an NFT and integrate it with the ‘taste memory’ that cannot be forgotten even for several generations; then, HangryPiggy came into being. The pandemic has severely crashed the catering industry. My teammates and I determined we should do something, so we chose to cooperate with some restaurants offline, hoping to help them recover and thrive again.”

It is worth mentioning that HangryPiggy NFT is one of the very few NFT products in Hong Kong built on the Ethereum blockchain and launched on the OpenSea market for public transactions. Nowadays, the NFT-related creative marketing in Hong Kong is all the rage. HangryPiggy will adapt to seek headway while strengthening its exploration and excellence to bring out more remarkable works for investors and collectors.

About HangryPiggy

HangryPiggy is an NFT project crafted by a group of token enthusiasts. The squad aspires to keep up with this group of adorable piglets lost in the cate paradise of Hong Kong and continue exploring the infinite possibilities of NFT and the Metaverse by erecting a digital community full of kaleidoscopic delight and newfangled gadgets for investors, collectors, and fans.

For more details, please kindly refer to:
Official website:
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#HangryPiggy

Trend Micro Innovations Shape the Automotive Cybersecurity Industry

Strong market demand and business incubation drives connected vehicle security solutions

HONG KONG SAR – Media OutReach – 15 June 2022 – Connected cars provide plenty to entice threat actors, with more than 400 million predicted to be on the roads globally by 2025. Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced VicOne, dedicated security for the electric vehicles and connected cars of today and tomorrow.

This innovation is the latest addition to Trend Micro’s long history of incubating successful business ideas to bring the best security offerings to market.

“At Trend Micro, we are driven by the desire to secure the connected world. As we focus on this mission, it is imperative that we free ourselves to explore the various new business models that fit the new supply chain,” said Eva Chen, CEO, and co-founder of Trend Micro. “With VicOne, we anticipated an urgent OEM need for enhanced automotive cybersecurity. Built with the best of Trend Micro innovation, it will offer tremendous value to the industry.”

Electric vehicles are increasingly exposed to remote digital threats across a range of new attack scenarios. Original Equipment Manufacturers (OEMs) and suppliers must urgently build comprehensive cybersecurity protections into their ecosystem to comply with the new United Nations regulation, WP.29 (UN – R155).

Vehicle security operations centers (SOCs) are a vital step for carmakers looking to comply with regulatory measures by offering enhanced threat detection and response for software-defined vehicles. VicOne’s security operations center integrates Microsoft Azure IoT services to collect telemetrics and other important security information from connected automobiles and uses Azure data services to analyze security threats and breaches.

“Cybersecurity is an integral part of the electric vehicle (EV) ecosystem. Microsoft provides a comprehensive and open platform service with a zero-trust mindset, ” said Soren Lau, General Manager of Asia and EMEA, IoT Partner Solutions at Microsoft. “We look forward to working with Trend Micro and VicOne to enable end-to-end security solutions for telematics and EVs through Microsoft Cloud and AI features within Azure IoT services.”

Gartner® also suggests the automotive industry should “partner with cybersecurity experts who can assess and propose a broad range of countermeasures. Be future-oriented and avoid doing the minimum to mitigate all threats listed by the regulation — doing so will lead you to continually playing catch-up to keep pace with cybercriminals[1].”

As part of these efforts, Trend Micro has formed a strategic partnership with MIH Consortium, an open EV platform alliance led by Foxconn, and has recently joined the Scalable Open Architecture for Embedded Edge (SOAFEE) initiative, which aims to provide a cloud-native architecture for the development of software-defined vehicles. These moves cement Trend Micro’s position at the heart of vehicle supply chains, as industry stakeholders invest more time and resources into cybersecurity compliance.

“The software-defined vehicle is the future of the global automotive industry and a driving force in accelerating the development of innovative automotive technology applications,” said Dipti Vachani, SVP and GM, Automotive and IoT Line of Business, Arm. “By joining other leaders across the automotive industry as a new member of SOAFEE, VicOne is bringing important expertise in security standards to help ensure a safer future for the automotive industry.”

VicOne will offer end-to-end security solutions for the automotive ecosystem, including the enablement of security by design, risk management, as well as threat detection and response. The combined power of a vehicle SOC, security over-the-air, in-vehicle security, penetration testing-as-a-service, and automotive vulnerability management will help analysts see more and respond faster to incidents.

To find out more about VicOne, please visit: https://www.vicone.com/


[1] Gartner – How Automotive CIOs Can Lead a Successful Cybersecurity Implementation and Comply With WP.29 UN R155, Pedro Pacheco, Jonathan Davenport, 18 June 2021, 2021GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

About VicOne

Designed to support large-scale connected car deployments, VicOne supports the cybersecurity of a vehicle throughout its life cycle. Leveraging over 30 years of cybersecurity experience from Trend Micro and the expertise of more than 10,000 independent researchers through the Zero Day Initiative, VicOne’s cybersecurity solutions will use the latest technologies like machine learning, behavior monitoring, and detection and response to help secure connected cars.

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

#TrendMicro

Criteo Announces Plans for New Technology Operations and Analytics Center to Scale Operations and Grow Talent in Asia Pacific

To support this launch, Criteo aims to hire around 150 engineers, data analysts, and solution architects in Hyderabad City, India by 2024

SINGAPORE – Media OutReach – 15 June 2022 – Criteo S.A. (NASDAQ: CRTO), the commerce media company, has announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India. With the goal of strengthening its support for its clients and partners, the development of this center is part of Criteo’s strategic plans to expand and scale its operational capabilities across the Asia Pacific (APAC) region and beyond. To achieve this, Criteo plans to hire around 150 engineers, data analysts, and solution architects over the next two years.

Hyderabad was selected as the headquarters of Criteo’s regional technology center given the location’s strategic connection to the information technology (IT) industry and its concentration of talent, robust IT infrastructure, and long-term growth potential. This center will support Criteo’s operations in India, Southeast Asia, Australia-Pacific, Greater China, South Korea, and Japan. Its digital advertising services (AdOps) function will also support Criteo globally, including EMEA and Americas.

By expanding its talent pool to scale operations and accelerate co-innovation of AdOps solutions with regional customers and partners, Criteo progresses on its commitment to power the world’s marketers and media owners with trusted and impactful advertising.

“We are thrilled to announce our plans to launch Criteo’s first Technology Operations and Analytics Center in Hyderabad. Over the past few years, Hyderabad has transformed into a global tech hub, with its immense growth potential and vast talent pool. With the development of this center in a strategic location, Criteo remains committed to supporting our regional customers and partners by scaling our operational capabilities and ensuring that they can innovate with leading AdTech solutions created for the fair and open internet,” said Kenneth Pao, Executive Managing Director, APAC at Criteo.

Apart from the development of this center, Criteo has also been ramping up its investments and product expansion in the APAC region – including the expansion of its Retail Media offerings and efforts to help marketers and media owners activate first-party, privacy-safe data through its Commerce Media Platform strategy.

“Looking ahead to the rest of 2022, Criteo will continue to prioritize integration, scale, and with our APAC infrastructure investments, product innovation, and partnerships. Ultimately, strengthening our leading position in commerce media,” said Pao.

About Criteo

Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects 22,000 marketers and thousands of media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit .

#Criteo