Innovative insurance solutions to address the growing demand for wealth appreciation and management services

MACAU SAR – Media OutReach Newswire – 23 April 2026 – Banco Well Link, S.A. (“Well Link Bank”) and FWD Macau (“FWD”) today announced a bancassurance partnership in Macau, marked by an official launch ceremony. The collaboration enables Well Link Bank to offer a broader range of insurance products and services to customers in Macau, including high‑net‑worth individuals, further strengthening the Bank’s wealth proposition. Leveraging Well Link Bank’s strong client base and extensive branch network in Macau, together with FWD’s customer-led and tech-enabled approach, the partnership will deliver cutting-edge insurance solutions and more convenient experiences for Macau residents and visitors, supporting customers in achieving their wealth appreciation and legacy planning goals.

This year marks Well Link Bank’s 30th anniversary and FWD Macau’s 26th, underscoring both companies’ longstanding commitment to excellence in wealth management. Through consistently delivering professional, high-quality products and services, the two companies continue to create value for customers and steer market development.

Huang Ruisheng, Executive Director and CEO, Well Link Bank, said: “Well Link Bank is committed to providing diversified and forward-looking wealth management solutions in Macau. Establishing this bancassurance partnership with FWD Macau is a significant milestone in our wealth management roadmap. We firmly believe that through close collaboration that leverages the Bank’s strong local customer network and FWD’s strengths in product innovation and technology, we can deliver more personalised and effective insurance solutions with higher growth potential. Looking ahead, Well Link Bank will continue to harness innovation and professional expertise to contribute to Macau’s diversified economic growth and the prosperity of its financial market.”

Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD, said: “FWD Macau is delighted to establish this bancassurance partnership with Well Link Bank in Macau. By combining the professional edge and corporate strength of both companies, we are committed to changing the way people feel about insurance in the Macau market. We look forward to working closely with Well Link Bank to help customers achieve their wealth appreciation and legacy planning goals through FWD’s prudent, customer-led insurance solutions, thereby creating long-term value. This partnership not only enhances our product distribution capabilities but also represents an important step in expanding our footprint in Macau and with Macau visitors.”

Hashtag: #WellLinkBank #FWD

https://www.wlbank.com.mo/

The issuer is solely responsible for the content of this announcement.

About Well Link Bank

Banco Well Link, S.A. (hereinafter referred to as WLB) is a fully licensed commercial bank registered in Macao. Upholding the “bridge” spirit, WLB is committed to serve as a bridge to success for clients, serves enterprises and individuals, promotes the country’s development and contributes to our mutual benefit society.

WLB unceasingly strengthens its technology leadership, enhancing the capability to offer comprehensive services to customers through optimization of financial technology, making full use of its advantages of featured finance and professional services, and mapping a financial ecology. WLB, acting as an inclusive finance practitioner, devotes itself to small and medium customers and personal consumption operations.

WLB’s products and services include: Savings Deposit & Time Deposit, Transfer, Credit Card & Debit Card, Personal Loan; Services by channels: ATM, STM, Mobile Banking and Online Account Opening; Personal Banking services: Well Link Securities Service, Insurance Agency, Payroll Service and Tax Rebate.

For more information about Well Link Bank, please visit the Bank’s website at https://www.wlbank.com.mo/.

About FWD Macau

FWD Macau is part of the FWD Group (1828.HK), a pan-Asian life and health insurance business that serves more than 38 million customers across 10 markets, including BRI Life in Indonesia. FWD Macau provides a suite of life and medical insurance products.

FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information about FWD Macau, please visit www.fwd.com.mo.

Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.

SINGAPORE – Media OutReach Newswire – 23 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.

Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.

“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.

From Hack to Shelf: Meet the Vaseline OGs

At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.

In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.

Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.

Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.

From Vaseline Verified to Vaseline Originals

What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.

The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.

And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.

Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”

Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”

Link to campaign assets here.

Campaign Credits

Agencies: Ogilvy Singapore (Creative & PR), Edelman UK (PR), RADA (PR & Influencer), Acommerce (PR), PinPung (Influencer), Catch+Release (Research)

Production Houses: Double Y (Film), Chameleon (Post-Production), Pop & Strange (Post-Production), Neon Sound (Music)

Client: Unilever / Vaseline – Leandro Barreto, Chief Marketing Officer – Fernando Kahane, Global Brand Vice President, Vaseline

– Nathalia Amadeu, Global Brand Director, Vaseline – Stella Megalou, Global Project Lead, Vaseline – Rebecca Thomas, Global Senior Manager Brand Public Relations

– Shazan Zahir, Head of Beauty and Wellbeing Unilever International – Xingyun Tan, Assistant Brand Manager, Unilever International – Sarah Guia, Regional eCommerce Manager, Unilever International – Manali Deshmukh, Global R&D Lead, Vaseline, Unilever International – Manan Goel, Packaging Lead, Unilever International – Sabhya Gupta, SEA R&D Lead

Agency: Ogilvy Singapore

– Liz Taylor, Global Chief Creative Officer, Ogilvy – Reed Collins, Chief Creative Officer, Asia, Ogilvy – Nicolas Courant, Chief Creative Officer, Ogilvy Singapore – Marco Versolato, Chief Creative Officer, WPP@Unilever

– Maggie Michella, Associate Creative Director, Art, Ogilvy Singapore – Elder Caldeira, Associate Creative Director, Art, Ogilvy Singapore – Nusrah Nizam, Junior Art Director, Creative, Ogilvy Singapore – Sneha Sanil, Junior Copywriter, Ogilvy Singapore

– David Dahan, Global Client Lead, Unilever – Aanchal Sethi, Managing Director, Unilever – Nayna Kotian, Group Account Director, Ogilvy Singapore – Aurea Nonis, Account Manager, Ogilvy Singapore – Bok Jo-Ann, Project Manager, Ogilvy Singapore

– Sumegha Rao, Chief Strategy Officer, WPP@Unilever – Shivendra Dikshit, Senior Strategy Director, Ogilvy Singapore – Mellita Angga, Senior Strategist, Ogilvy Singapore

– James Baldwin, Head of Influencer, Asia – PR & Influence, Social, Ogilvy Singapore – Jesslyn Laiyenes, Manager, Influence, Ogilvy Singapore

– Gerri Hamill, Head of Production – Carolyn Ong, Senior Integrated Producer – Siti Saleh, Project Manager

Campaign Assets

Links to original hacks:

– Jen Chae’s blog post: Clean & Natural Eyebrows Tutorial

– Lauren Luke’s YouTube video: Vaseline Primer Hack

Follow the conversation: #VaselineOriginals #VaselineVerified

Hashtag: #Ogilvy #Vaseline

The issuer is solely responsible for the content of this announcement.

HONG KONG SAR – Media OutReach Newswire – 22 April 2026 – Cushman & Wakefield, a leading global real estate services firm, today released its annual Beyond the Carbon Blind Spot – Embodied Carbon and Scope 3 Emissions in the Commercial Property Sector on the Chinese Mainland, a landmark report highlighting the growing importance of whole-life carbon in shaping the future of real estate investment, development, and asset performance.

The report finds that while operational energy efficiency has improved significantly across the sector, embodied carbon and Scope 3 emissions now represent the majority of total lifecycle emissions in many commercial buildings.

A Shift to Whole-Life Carbon Thinking

As building efficiency improves and electricity grids decarbonise, the relative importance of embodied carbon is increasing. The report highlights the “redevelopment paradox”: while new buildings are more energy efficient, demolition and reconstruction can generate such high upfront carbon that total lifecycle emissions may exceed those of retained and refurbished assets.

This shift is particularly relevant in rapidly evolving urban markets such as Shanghai, Beijing, Shenzhen, and Guangzhou, where redevelopment cycles are frequent and asset repositioning is common.

Scope 3 Becomes a Core Market Driver

Scope 3 emissions – covering embodied carbon, tenant energy use, and supply chain activities – are now the largest emissions category for most real estate portfolios.

The report shows that leased office space is increasingly a key Scope 3 exposure point for occupiers, especially multinational companies operating under global net-zero commitments. As a result, Scope 3 performance is now influencing:

• Leasing decisions and tenant demand
• Capital allocation and ESG investment screening
• Access to green finance
• Corporate disclosure and benchmarking frameworks

Carbon as a Financial Factor

Embodied carbon and Scope 3 emissions are no longer just sustainability metrics – they are collectively a financially material driver of asset value. The report demonstrates that differences in whole-life carbon performance can create meaningful divergence in asset outcomes through:

• Rental performance and occupancy resilience
• Operating costs and capital expenditure requirements
• Exit yields and investor demand

A comparative analysis shows that carbon performance alone can drive a value differential of approximately 37% between otherwise identical assets.

From Risk to Opportunity

While regulatory frameworks continue to evolve, global capital and leading occupiers are already embedding whole-life carbon considerations into decision-making. The report highlights a clear opportunity for market participants who act early through:

• Adaptive reuse and retrofit-first strategies
• Low-carbon materials and construction innovation
• Supply chain engagement and procurement reform
• Green leasing and tenant collaboration
• Improved carbon data and governance frameworks

Beyond the Carbon Blind Spot concludes that the Chinese mainland commercial real estate sector is entering a decisive new phase where whole-life carbon performance is becoming central to competitiveness, asset value, and investment strategy. Stakeholders who integrate embodied carbon and Scope 3 considerations into core decision-making today will be best positioned to enhance resilience, unlock capital, and deliver long-term value in a rapidly evolving market.

Alton Wong, Executive Director, Head of Sustainability Advisory Services, Head of Advisory Services, Valuation and Advisory Services, Greater China, said, “Embodied carbon and Scope 3 emissions are now firmly at the centre of the decarbonisation agenda for commercial real estate. As operational performance improves, the industry is being forced to confront the much larger, and more complex, emissions embedded across the full asset lifecycle. This is driving a fundamental shift in how buildings are designed, constructed and managed, with increasing emphasis on material choices, retrofit strategies, and supply chain engagement. What was once considered a technical sustainability issue is now a core strategic priority for investors and occupiers alike.”

Shaun Brodie, Head of Research Content, Greater China, said, “Our research shows that carbon is rapidly becoming a defining factor in commercial real estate performance on the Chinese mainland. The transition to whole-life carbon thinking is not just about reducing emissions – it is about understanding how sustainability directly impacts asset value, leasing dynamics, and investment outcomes. As occupiers and capital providers place greater weight on embodied carbon and Scope 3 emissions, assets that fail to adapt risk accelerated obsolescence, while those that lead on carbon performance stand to capture a clear competitive advantage.”

Please click here to download the full report

Hashtag: #Cushman&Wakefield

The issuer is solely responsible for the content of this announcement.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 53,000 employees in nearly 350 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.hk or follow us on LinkedIn (https://www.linkedin.com/company/cushman-&-wakefield-greater-china).

ORDOS, CHINA – Media OutReach Newswire – 22 April 2026 – On April 20, 2026, a new batch of watermelon seedlings was transplanted in the greenhouses within the reclamation area of Minda Coal Mine, located in Dongsheng District, Ordos, Inner Mongolia. This open-pit coal mine has an annual production capacity of 8 million tons.

This scene is not from a typical ecological farm’s spring planting but represents a significant transformation taking place within a traditional coal enterprise.

Minda Coal Mine is the largest open-pit mine in Dongsheng District, producing up to 8 million tons of coal annually. Just a few hundred meters away, mining operations continue as usual; meanwhile, on the other side, 300 greenhouses flourish all year round, and the livestock area produces 6,000 pigs, 2,000 heads of cattle, 4,000 sheep, and 10,000 chickens annually.

This transformation began in 2018. Initially, the goal was simple: to provide mine workers with safe, locally produced vegetables and meat. Seven years later, this integrated “planting and breeding circular chain” has achieved tangible economic results. In 2025, the agricultural output value reached 12 million yuan, benefiting 150 farming households in Tongchuan Town, with each household seeing an average annual income increase of 30,000 yuan. The ecological supermarket in Toudao Lane, Dongsheng District, which opened just five months ago, now serves approximately 300 customers daily, with daily sales exceeding 10,000 yuan.

The challenges here extend beyond deciding what to plant.

Situated on the Ordos Plateau, Minda Coal Mine experiences less than 400 millimeters of annual rainfall, with drought occurring nine years out of ten. The reclamation area initially consisted largely of stripped rock and soil, with organic matter content as low as 0.2%. To address this, the mine invested 150 million yuan to construct 11 water storage ponds that collect rainwater from slopes, roads, and rooftops, creating a “rainwater bank” with a total capacity of 5,000 cubic meters, achieving 100% utilization of collected rainwater. Soil quality was enhanced through screening, backfilling, and the application of biological fertilizers, increasing the organic matter content across 14,000 mu of reclaimed land from 0.2% to 1.5%.

“Coal will eventually run out, but the land must be preserved for future generations.” A statement from the head of Minda Coal Mine highlights a long-term challenge faced by resource-dependent regions.

Currently, Dongsheng District has achieved an 87% green mine certification rate, completed reclamation greening of 820 hectares, and manages 1,525 hectares of goaf areas. New industries such as sea buckthorn cultivation, photovoltaics, agriculture, and animal husbandry have been established in the reclamation area. Where coal mining once accounted for 90% of income, ecological agriculture now contributes 18%, with projections of an increase to 35% by 2027. Plans are underway for slaughterhouses, food processing plants, feed factories, fertilizer plants, and breeding bases.

From coal mining to farming, from the “rainwater bank” to supermarket shelves, the spring of 2026 at Minda Coal Mine offers a promising answer to a common question in China’s resource-based regions: after underground resources are depleted, how can above-ground advantages be sustainably leveraged?
Hashtag: #DongshengDistrictIntegratedMediaCenter

The issuer is solely responsible for the content of this announcement.

BANGKOK, THAILAND – Media OutReach Newswire – 22 April 2026 – The Tourism Authority of Thailand (TAT) has unveiled the official behind-the-scenes VDO of its latest TVC, “feel all the feelings,” featuring Lalisa “LISA” Manobal as the Amazing Thailand Ambassador. The campaign aims to comprehensively convey the charm and emotional depth of Thai tourism. In addition to the inherent beauty of various tourist destinations, it also features meticulously curated “fashion and locally-made handicrafts.” These elements enrich the narrative by profoundly reflecting Thai identity, way of life, and cultural aesthetics.

Transcending mere apparel or accessories, the fashion showcased in this TVC serves as a platform where fashion intricately interweaves emotions, sentiments, and the beauty of Thai culture. Through a seamless blend of contemporary design and traditional Thai heritage, attires and accessories worn by “LISA”—crafted by Thai designers and brands—present the charm of stylish, modern Thai fashion into the spotlight.

Epitomising simplicity and Harmony with the surrounding vistas through a White Ensemble from Muscovy Studio
Defined by its graceful lines and fluid silhouette, the look evokes a sense of seamless integration with the landscape, poised for new horizons in travel. Muscovy Studio has re-envisioned traditional “Thai wickerwork”, incorporating its structural essence into the sleeves and shoulders to create a modern, commanding, and charming aesthetic. The addition of tie-dye detailing at the hem introduces a sense of motion, while the ensemble’s versatile design allows it to transition from a functional mini-dress to a sophisticated mermaid-cut gown. This layered approach, combined with a palette of white and warm undertones, offers a fresh perspective on contemporary Thai fashion.

Radiating An Eternal Brilliance with A Golden Gown from UNKUNIYA
This masterpiece of craftsmanship features a palette of gold woven with exquisite precision, highlighting graceful, intricate curves. The upper bodice is designed with an elegant bateau neckline, adorned with meticulously layered sequins that shimmer with every movement. This is perfectly complemented by a fluid, sweeping skirt that drapes with effortless elegance. The result is a look of profound luxury and enchantment, designed to radiate with a captivating, multi-dimensional glow even in the softest candlelight.

Presenting a new dimension of Thai attire with an ASAVA Golden Silk Strapless Ensemble
This is a reimagination of traditional textile charms through a contemporary lens. ASAVA masterfully integrates international fashion structures with Thai silk, featuring a bodice meticulously crafted with corset-inspired tailoring that reflects the precision of Western haute couture. The lower half is defined by a striking balloon skirt, which provides sophisticated volume and depth, while a layered golden cape adds a final touch of luxury and fluid elegance.

Translating Thai Wickerwork into Contemporary Fashion, resonating with Creative Energy, through A Cream Ensemble by VASSANA
This ensemble elegantly reflects the refinement of Thai wisdom and craftsmanship through intricate three-dimensional detailing on both the bodice and skirt. By reinterpreting ‘wickerwork’—a precious local handicraft—through a contemporary lens, the design creatively transforms bamboo into a sophisticated fashion statement. The upper bodice features a strapless design crafted from ‘Tok’ (bamboo strips), traditionally used for weaving farmers’ hats, which are meticulously tailored and arranged. Meanwhile, the skirt incorporates bamboo fibres woven into a minimalist yet striking pattern, adding depth and a modern identity to the look. The entire ensemble harmoniously weaves together artistic value and cultural narrative, while the natural bamboo-inspired palette further accentuates the charm of Thai wickerwork. The ensemble is completed with a ‘Khanom Jeeb’ (pleated dumpling) style wicker bag, inspired by traditional ‘Uba’ floral tassels, offering an elegant and stylish take on applied Thai heritage.

LISA’s fashion looks are elevated to perfection by glowing golden accessories from SARRAN
These pieces convey the vibrancy and vitality of nature, inspired by the beauty of Thai flora, specifically a symbol of faith like ‘Dok Rak’ (Crown Flower). The collection reflects a narrative of a journey that brings Thai beauty, culture, and identity to the global stage. Inspired by the historic voyages of Thai ambassadors during the Ayutthaya period—an era when Siamese representatives crossed oceans to forge international alliances—the collection translates the Thai spirit into wearable art. By reinterpreting traditional ‘Phuang Malai’ (garlands) and ‘Uba’, it seamlessly bridges Thai cultural heritage with a contemporary global context.”

In addition to the fashion, eye-catching items featured in the TVC, though simple, possessed rich narratives, and were well-sourced from Thai communities. They were meticulously selected to establish an authentic atmosphere as well as to vividly reflect the local way of life and identity. These items include:

Palm Leaf Fans: Handicraft Heritage from Buriram Province – A Breeze of Simplicity that Evokes Emotion
Traditional handheld fans, still in use in many homes, are considered staples. They symbolise calmness, gentleness, and an unhurried pace of life. The “Phat Bai Tan” (Palm Leaf Fans) from Ban Non Ma-Nga, Sakae Sub-District, Satuek District, Buriram Province is an ancient Thai folk wisdom heritage passed down through generations. These hand fans are crafted locally from “Bai Tan” (Palmyra Palm leaves) and they are distinguished by their unique, striking colour schemes achieved through a meticulous arrangement of young and mature leaves. These ‘Phat Bai Tan” evidently demonstrate Thai artisanal skills at every stage, from material selection and sorting, product shape development, to the creation of diverse patterns to elevate both product values and local wisdom. Praised as a cherished household item for many to this day, a Palm leaf fan is known to be a widely accessible and highly affordable Thai handicraft which possesses exquisite and beautiful details.

Chang Moi Rattan Chairs and Basketry Crafts, Chiang Mai Province – The Allure of Thai Artisanship
Concurrently, wicker chairs epitomise the comfort and warmth characteristic of Thai homes. They are considered among the foremost handcrafted furniture pieces, frequently employed as primary decorative items in both residential settings and cafes, thereby imparting a relaxing and warm ambience to interior spaces. Specifically, “Chang Moi Rattan Chairs” represent a distinctive local handicraft from Chiang Mai province. These chairs, with their innovative forms, are a distinctive integration of natural “Honey Rattan” and unique techniques of skilled artisans. A diverse range of designs is available spanning from traditional artistry to modern styles that cater to contemporary preferences. They reveal an inherent charm of simplicity, classic appeal, and natural beauty, coupled with durability and practicality. Furthermore, they reflect the intrinsic value of natural materials and the long-inherited artistry of Thai communities.

Pakakayo Shoulder Bag, A Local Wisdom from Mae Hong Son Province – Ethnic Identity in Textile Handicrafts
The hand-woven shoulder bags of the Pakakayo community are distinguished by their “traditional weaving techniques,” which represent the inherited wisdom and culture of the tribe, passed down through generations. Each textile piece embodies the community’s spirit, merging with nature through the creation of patterns and colours that not only add visual depth to the scene but also harmoniously narrate the profound connection between people and the land. This encompasses natural dyeing, weaving, and the meticulous creation of patterns using unique techniques, all performed by the villagers’ own hands. The continuation of the Pakakayo people’s weaving wisdom has also been extended to contemporary fashion products, perfectly catering to the lifestyles of the younger generation. For both Thai and international visitors, these Pakakayo shoulder bags are not merely handicraft items available for purchase, but they also offer a travel experience rich in cultural narratives, an opportunity to learn about community life, and to immerse oneself in the beauty of textiles that truly convey the tribe’s history and identity.

Rooster Bowl, a Renowned Product of Lampang Province – A Return to Memories on the Thai Dining Table
Just mentioning the Rooster Bowl, it evokes images of steaming hot rice. The “Rooster Bowl” has been a symbol of Thai households for over a century and it is also a significant historical evidence of Chinese porcelain. Furthermore, it has been registered as a Geographical Indication (GI) in Thailand, owing to the exceptionally suitable properties of Lampang’s white clay for ceramic production. These ceramic bowls possess distinctive quality and patterns, typically hand-painted with a chicken alongside peonies and banana trees. In Chinese culture, the “chicken” symbolises diligence and abundance. Despite the closure of numerous Rooster Bowl factories and a growing preference among younger generations for alternative tableware, a passionate group remains dedicated to the preservation of the Lampang Rooster Bowl, having established the Lampang Ceramic Association to safeguard this cultural heritage. For both Thai and international visitors, the “Rooster Bowl” is not just a rare collectible item, but it also offers a cultural journey experience, allowing one to appreciate the beauty of porcelain, learn about traditional craftsmanship, and immerse oneself in the perfectly integrated Thai-Chinese cultural heritage and local way of life.

Bo Sang Umbrella, San Kamphaeng District, Chiang Mai Province – The Vibrant Artistry of Lanna Handicrafts
The “Bo Sang Umbrella,” a handmade umbrella made by Saa paper, has become a global icon from San Kamphaeng District of Chiang Mai province. For more than a century, the district has been known as the world-renowned origin and production hub for Saa paper umbrellas. The legendary and distinctive manufacturing process also represents Thai wisdom passed down through many generations. Characterised by its distinctive, vibrant, and beautiful Lanna art patterns, combined with thorough attention to every detail, the “Bo Sang Umbrella” transcends its function as a sunshade or rain protector; it is a living work of art that vividly reflects the spirit of the Northern Thai people. The essence of the “Bo Sang Umbrella” lies in its delicate production process, from the selection of high-quality natural materials such as Saa paper, to its assembly with precisely carved and shaped bamboo frames. Three distinct types are available: Saa paper umbrellas, silk umbrellas, and cotton umbrellas. Presently, this classic beauty continues to serve as a notable inspiration for new artists and designers who adapt it into contemporary works that seamlessly integrate with modern lifestyles. Beyond its artistic aesthetic value and practical utility, the “Bo Sang Umbrella” is an integral component of the community’s culture and economy, having provided livelihoods and income for local residents for decades. The craftsmanship is also celebrated annually through the “Bo Sang Umbrella and San Kamphaeng Handicrafts Festival,” held every January, which attracts both Thai and international visitors to observe the traditional production process, purchase umbrellas as souvenirs, and experience the charm of this vibrant handicraft village.

The TVC “feel all the feelings“ is therefore not merely an invitation to embark on a journey through Thailand to encounter a myriad of experiences and emotions waiting to be discovered by visitors, but it also presents an opportunity for Thais to experience and appreciate the inherent value of everyday objects and community items that reflect the foundation of Thai identity as perceived through the eyes of Lalisa “LISA” Manobal, the Amazing Thailand Ambassador.

The behind-the-scenes VDO of ” feel all the feelings ” is currently available at official Amazing Thailand channel: https://www.youtube.com/watch?v=2hbFUwU5z98

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org

Reference Link: https://www.tatnews.org/2026/04/tat-unveils-the-inspiration-behind-feel-all-the-feelings-showcasing-lisas-attire-and-local-artisanal-products-intertwining-thai-heritage-and-culture-within-every-scene/

Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings

http://www.tatnews.org/
https://www.youtube.com/watch?v=2hbFUwU5z98

The issuer is solely responsible for the content of this announcement.