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Xinhua Silk Road: E. China’s Zaozhuang City helps local enterprise with agricultural exports through technical support

BEIJING, March 3, 2025 /PRNewswire/ — Mushrooms cultivated by an agricultural technology company based in Shizhong District of Zaozhuang City, east China’s Shandong Province, have entered harvest season recently. 

It is learned that the company, Zaozhuang Wofeng Agricultural Technology Co., Ltd., became Zaozhuang’s first enterprise to obtain a seedling and flower export qualification and exported its brown mushrooms to Canada for the first time in 2022. It has exported 260,000 U.S. dollars of shiitake mushrooms and oyster mushroom cultivation packs to Canada and South Korea in recent years via trading partners.

This achievement can be attributed to the technical services provided by Shizhong District, which have helped the local company improve the quality of its mushrooms.

Agricultural experts from Shizhong District’s agriculture and rural affairs department have provided technical guidance for the company, introducing fungus residue composting technology to address challenges such as soil diseases. This innovation has enhanced soil fertility and product quality.

According to the company, it will increase research and development investment, diversify mushroom species, and further improve product standards.

Original link: https://en.imsilkroad.com/p/344606.html

MUST Launches New Generation of Energy Storage Product Matrix: Multi-Machine Parallel and Intelligent Management Drive Global Residential Energy Storage Upgrade

SHENZHEN, China, March 3, 2025 /PRNewswire/ — MUST, a leading solar storage solutions company, announces the launch of a new energy storage product matrix in Pakistan and Latin America. With modular expansion and intelligent interconnection at the core, these products address power outages, high electricity bills, and complex maintenance.

Modular Energy, Intelligent Connect: End Power Shortages and High Costs with Effortless Scalability.
Modular Energy, Intelligent Connect: End Power Shortages and High Costs with Effortless Scalability.

PV1900 EXP Inverter (4-12kVA)

  • Solar Direct Supply:
    Operates without batteries, using solar power directly.
  • Multi-Machine Parallel:
    Up to 9 units can be paralleled(108kVA).
  • Dual MPPT:
    Wide voltage range (150-450V) for complex rooftop setups.
  • Smart Maintenance:
    Real-time monitoring via WiFi or USB.
  • Market Fit:
    Ideal for South Asia, Middle East, and Africa, where daily power outages are common.

PH1100 US Hybrid Inverter (5-8kVA)

  • Massive Parallel Capability:
    Up to 16 units (128kVA) for commercial use.
  • Time-of-Use Pricing:
    Pre-set 6 time periods to optimize peak/off-peak electricity costs.
  • Diesel Hybrid Control:
    Smart generator switching.
  • Remote Management:
    Via WiFi and mobile app.
  • Target Markets:
    High electricity price countries like Brazil and Mexico.

PV3900 TLV Off-grid Inverter (8-12kVA)

  • Super Charging:
    200A MPPT for fast battery charging (6 hours).
  • Offline Alerts:
    Dry contact triggers for generators or alarms.
  • Value Scenario:
    Farms and hotels in high solar irradiation areas like Chile and Peru.

LP1600 Lithium Battery (2.56-15.36kWh)

  • Flexible Expansion:
    Up to 15 units (230kWh).
  • WiFi BMS:
    Remote monitoring of SOC/SOH with mobile notifications.
  • Low-Temperature Operation:
    Suitable for cold regions like the Andes.
  • Universal Compatibility:
    Compatible with all MUST inverters and other mainstream brands on the market.

ESG-60 Commercial & Industrial Integrated Machine (20-50kW)

  • Pre-Integrated Safety:
    Includes battery racks,fire protection,and PCS.
  • Smart Cluster Control:
    Up to 360kWh parallel expansion.
  • Core Scenario:
    High-energy-consuming industries like textile factories and mines in Pakistan and Nigeria.

Global Certifications:

PV series meets CE EMC/LVD, EN 62109 standards; ESG-60 passes UL 1973.

Localized Support (Overseas offices established):

Europe: Poland
Africa: South Africa, Nigeria
Americas: Panama, Brazil, Colombia
Asia: UAE

Starting February 28, available on MUST’s website, Alibaba, and Amazon.
For more information, please visit: https://www.mustenergy.com/  

About MUST

Since 1998, MUST has been a trusted provider of portable power stations, LiFePO4 batteries, inverters, and solar controllers. With over 650 employees and 150 global distributors, MUST generated over USD 150 million in revenue last year, maintaining long-term partnerships to deliver reliable solutions.

Contact: 
Global Marketing Department
E-Mail: sns@mustenergy.com (Miss Cecilia)

Agoda Highlights 7 Destinations for Adrenaline-Pumping Getaways

SINGAPORE, March 3, 2025 /PRNewswire/ — Ahead of International Outdoor Sports Day next month on April 6, digital travel platform Agoda showcases seven exhilarating destinations across Asia Pacific that promise memories to last a lifetime for adventure enthusiasts.

According to Agoda’s 2025 Travel Trends Survey, adventure travel has emerged as a key motivator for travelers, ranking among the top five reasons people plan to explore the world this year.

Andrew Smith, Senior Vice President, Supply at Agoda said: “Adventure is a big part of travel, and Agoda aims to connect people with exciting destinations in Asia Pacific that offer remarkable experiences. With Agoda, travelers can easily book accommodations, flights, and activities all in one place, enjoying great deals that make every adventure both exciting and affordable.”

The destinations highlighted by Agoda offer something for every type of adventure traveler, from scuba diving in Indonesia’s stunning Coral Triangle, where marine life bursts into a dazzling array of colors, to skydiving over New Zealand’s breathtaking landscapes, where adventurers freefall against a backdrop of majestic mountains and pristine lakes.

Surfing – Australia

Australia’s Gold Coast and Byron Bay are iconic surfing destinations, attracting wave riders from around the globe. With consistent swells and beautiful beaches, Australia’s coastlines are a surfer’s dream.

Scuba Diving – Indonesia

With its rich marine biodiversity, Indonesia is a paradise for scuba divers. The Coral Triangle, known as the “Amazon of the Seas,” offers lively coral reefs and diverse marine life. Bali, Raja Ampat, and Komodo National Park are must-visit spots for underwater exploration.

White-water Rafting – Malaysia

Malaysia’s rivers, including the Kampar River, provide thrilling white-water rafting experiences. With rapids suitable for various skill levels, these rivers offer an adventure not to be missed.

Hiking – Nepal

The trails of the Himalayas in Nepal offer breathtaking views and challenging treks for adventurers. From the mountainous Annapurna Circuit to the Everest Base Camp, these hikes are a must for daredevils.

Skydiving – New Zealand

New Zealand’s stunning landscapes make it a premier destination for skydiving. Adventurers can experience the thrill of freefall over awe-inspiring locations like Queenstown and Lake Taupo.

Muay Thai Training – Thailand

Thailand, the birthplace of Muay Thai, offers an authentic experience for martial arts enthusiasts. Training camps in popular tourist destinations like Bangkok and Phuket provide immersive programs for all skill levels.

Rock Climbing – Vietnam 

Vietnam’s diverse terrain offers rock climbing opportunities for all levels. The limestone cliffs of Ha Long Bay and the rugged landscapes of Cat Ba Island are popular among climbers.

Agoda’s extensive offerings make it easy for adventure enthusiasts to plan their next adrenaline-fueled journey. With over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking, Agoda provides comprehensive travel solutions. For the best deals on these exciting getaways, travelers can download the Agoda app or visit www.agoda.com/deals.

 

Yuwell Medical Joins CFA Team China as Official Partner: Elevating Health Celebrating Sport

BEIJING, March 3, 2025 /PRNewswire/ — On March 2, Yuwell Medical and the CFA Team China announced an official partnership at a signing ceremony in Beijing under the theme “Elevating Health Celebrating Sport.” Representatives from both organizations attended the event, marking a significant step toward strengthening medical support for Chinese football.


Strengthening Healthcare to Elevate Sports Medicine

At the ceremony, Zhao Shuai, Vice President of Yuwell Medical, emphasized the deep connection between sports and health, stating: “Sports are not just about strength and speed—they embody the pursuit of health, excellence, and unity. Football inspires millions, and the dedication and teamwork of its players reflect Yuwell Medical’s core values. Through this partnership, we will apply our latest medical innovations to sports healthcare, helping athletes maintain peak performance and safeguard their well-being.”


Xu Jiren, Vice President of the Chinese Football Association, praised the collaboration, saying: “Establishing this partnership ahead of the China Men’s National Football Team’s FIFA World Cup 2026™ Preliminary Competition AFC Asian Qualifiers underscores Yuwell Medical’s strong commitment to Chinese football. With its medical expertise and advanced technologies, Yuwell will provide essential healthcare support, helping players stay in top condition and face competition challenges with confidence. This collaboration will also foster deeper integration between sports medicine and football, contributing to the long-term growth of China’s sports industry.”


Strengthening Player Safety with Medical Equipment Donation

As part of the partnership, Yuwell Medical donated Primedic automated external defibrillators (AEDs) to the CFA Team China. Moving forward, the company will also provide free emergency response training and health education for young athletes, establishing a comprehensive life-saving safety net for matches and training sessions. This initiative further strengthens medical preparedness and enhances overall player safety.

China Men’s National Football Team players Wang Dalei, Li Lei, Wang Shangyuan, and Xie Wenneng, along with Wang Yudong, who recently competed in the AFC U20 Asian Cup China 2025 and earned a place on the senior squad, attended the press conference. The following day, the China Men’s National Football Team will travel to the United Arab Emirates to continue preparations for the FIFA World Cup 2026™ Preliminary Competition AFC Asian Qualifiers-Road to 26, entering a crucial stage of their campaign.


Harnessing Technology for a Stronger Sporting Nation

As a leader in medical technology, Yuwell Medical has been advancing healthcare innovation for 27 years, driven by its mission to “Life’s Rhythm Powered by Tech.” The company actively supports sports and public health initiatives in China. Yuwell Primedic rescue ecosystem operates in over 100 countries and regions, helping save more than 100 lives annually. Its “Flying Fish Rescue Team” provides medical support for thousands of sporting events, including marathons, badminton tournaments, whitewater rafting championships, and road cycling races, ensuring athlete safety and emergency preparedness.

The spirit of sports extends beyond the game. The partnership between Yuwell Medical and the CFA Team China reflects the deep connection between elite sports and healthcare. Just as athletes push the boundaries of human performance, Yuwell Medical continues to drive medical innovation, both contributing to the broader vision of “national strength and rejuvenation”. As a steadfast supporter of Chinese football, Yuwell Medical will join forces with partners across industries to help advance China’s ambitions of becoming “a leading sporting nation” and “a healthier China, ” paving the way for a stronger future in both athletics and healthcare.


 

Sole Pharma – Launches in the Philippines to Meet Rising Demand for High-Quality Supplements

MANILA, Philippines, March 3, 2025 /PRNewswire/ — In response to the growing demand for high-quality health supplements in the Philippines, Sole Pharma, as one of the leading European pharmaceutical manufacturer, announces its expansion into the Southeast Asian market. Products are available online through Mercury Drug, Watson’s, Rose’s Pharmacy and Allgreen RX, as well as on Sole Pharma’s official Lazada and Shopee stores. With the country’s supplement industry projected to grow at a rate of 9.32% from 2024 to 2029, Sole Pharma is committed to providing science-backed, high-quality formulations to support Filipinos in their journey toward better health.

Sole Pharma – Launches in the Philippines to Meet Rising Demand for High-Quality Supplements
Sole Pharma – Launches in the Philippines to Meet Rising Demand for High-Quality Supplements

As modern life presents increasing challenges—ranging from stress management to maintaining cognitive and physical health—Filipinos are turning to trusted supplements for support. Sole Pharma, with its strong track record in over 25 countries, aims to address these needs through its portfolio of specialized health solutions.

In response to these challenges, many Filipinos are placing more importance on health and wellness and are looking for reliable supplements to help them boost their energy, manage stress, and enhance mental focus.

The demand for quality supplements that offer real benefits has never been higher, as people seek products that align with their goal of leading healthier, more balanced lives.

With a wide range of choices available, consumers are advised to be discerning and choose reliability and effectiveness.

Fortunately, Filipinos don’t need to look far. Sole Pharma is leading the way in providing trusted, high-quality supplements that promote overall health and wellness. As one of the leading European pharmaceutical manufacturers, the company first launched in 2008 and has since built a strong foundation in international markets, forging global partnerships in over 25 countries. With more than 50 successful products sold in over 25 countries, Sole Pharma is now geared towards expansion in the SEA region, particularly the Philippines.

“Sole Pharma is committed to empowering people to live healthier, more energetic lives”, Elza Muizniece, Business Unit Manager at Sole Pharma® Healthcare. “We believe that health and wellness should be accessible. We’re excited to be part of the Filipino’s journey towards a healthier future, one supplement at a time.”

High-quality manufacturing is a top priority at Sole Pharma, and all products are crafted in compliance with Good Manufacturing Practices (GMP), US and Philippine FDA standards, and ISO regulations. The company’s commitment to precision is also reflected in their new logo inspired by the Golden Ratio.

“Our commitment to responsible manufacturing and community support sets Sole Pharma apart, and we’re proud to uphold these values as we continue to grow,” adds.

The Perfect Gift of Health

With the promise of #PowerUp, Sole Pharma prides itself on developing supplements that contain multiple powerful ingredients in a single formula. The company currently has six brands that cater to various health concerns.

Sole Max is a memory enhancer supplement while Stressnol as its name suggests, a stress management supplement. Focumax is an eye care supplement.

For people in midlife and beyond, there’s Artroveron, a 5-in-1 expert in joint health for knee and joint support with omega-3 and collagen, and Hepastrong, a liver care supplement.

Whether used as part of a daily routine or shared as a thoughtful gift, Sole Pharma supplements bring a sense of vitality and care. Giving a loved one the “gift of health” has never been more accessible.

For those ready to begin their wellness journey with Sole Pharma, products are available online through Mercury Drug, Watson’s, Rose’s Pharmacy and Allgreen RX, as well as on Sole Pharma’s official Lazada and Shopee stores. 

For more information, visit https://www.solepharm.com/ or https://abgph.com/. Follow them on Instagram @solepharmaph, Facebook Sole Pharma PH, for educational content while buy from official Lazada and Shopee stores.

Visit https://www.solepharm.com/, Instagram @solepharmaph, Facebook Sole Pharma PH 

For more queries, please email: solepharmamkt@docquity.com

CARsgen’s Claudin18.2 CAR-T Therapy Satri-cel Granted Breakthrough Therapy Designation by the NMPA

SHANGHAI, March 3, 2025 /PRNewswire/ — CARsgen Therapeutics Holdings Limited (Stock Code: 2171.HK), a company focused on innovative CAR T-cell therapies for the treatment of hematologic malignancies and solid tumors, announces that the Center for Drug Evaluation (CDE) of China’s National Medical Products Administration (NMPA) has granted Breakthrough Therapy Designation (BTD) to satricabtagene autoleucel (“satri-cel”, CT041) for the treatment of Claudin18.2-positive advanced gastric/gastroesophageal junction cancer (G/GEJ) in patients who have failed at least two prior lines of therapy.

The company plans to submit a New Drug Application (NDA) for satri-cel to the NMPA in the first half of 2025.

“We are fully committed to advancing the preparation work for the NDA submission of satri-cel. We are delighted that satri-cel has received Breakthrough Therapy Designation, which is expected to expedite its approval process and bring this therapy to patients as soon as possible,” said Dr. Zonghai Li, Founder, Chairman of the Board, Chief Executive Officer, and Chief Scientific Officer of CARsgen Therapeutics.

About Satri-cel

Satri-cel is an autologous CAR T-cell product candidate against the protein Claudin18.2 that has the potential to be the first-in-class globally. Satri-cel targets the treatment of Claudin18.2 positive solid tumors with a primary focus on gastric cancer/gastroesophageal junction cancer (GC/GEJ) and pancreatic cancer (PC). Ongoing trials include investigator-initiated trials (CT041-CG4006, NCT03874897), a confirmatory Phase II clinical trial for advanced gastric/gastroesophageal junction cancer in China (CT041-ST-01, NCT04581473), a Phase I clinical trial for PC adjuvant therapy in China (CT041-ST-05, NCT05911217), and a Phase 1b/2 clinical trial for advanced gastric or pancreatic adenocarcinoma in North America (CT041-ST-02, NCT04404595). Satri-cel was granted Regenerative Medicine Advanced Therapy (RMAT) designation by U.S. FDA for the treatment of advanced GC/GEJ with Claudin18.2-positive tumors in January 2022. Satri-cel received Orphan Drug designation from the U.S. FDA in September 2020 for the treatment of GC/GEJ.

About CARsgen Therapeutics Holdings Limited

CARsgen is a biopharmaceutical company with operations in China and the U.S., focusing on innovative CAR T-cell therapies for the treatment of hematologic malignancies and solid tumors. CARsgen has established a comprehensive CAR T-cell research and development platform that covers target discovery, innovative CAR T-cell development, clinical trials, and commercial-scale production. Internally, CARsgen has developed novel technologies and a product pipeline with global rights to address significant challenges faced by existing CAR T-cell therapies. Efforts include improving safety profile, enhancing the efficacy in treating solid tumors, and reducing treatment costs. CARsgen’s mission is to become a global biopharmaceutical leader that provides innovative and differentiated cell therapies for cancer patients worldwide and makes cancer curable.

Forward-looking Statements

All statements in this press release that are not historical fact or that do not relate to present facts or current conditions are forward-looking statements. Such forward-looking statements express the Group’s current views, projections, beliefs and expectations with respect to future events as of the date of this press release. Such forward-looking statements are based on a number of assumptions and factors beyond the Group’s control. As a result, they are subject to significant risks and uncertainties, and actual events or results may differ materially from these forward-looking statements and the forward-looking events discussed in this press release might not occur. Such risks and uncertainties include, but are not limited to, those detailed under the heading “Principal Risks and Uncertainties” in our most recent annual report and interim report and other announcements and reports made available on our corporate website, https://www.carsgen.com. No representation or warranty is given as to the achievement or reasonableness of, and no reliance should be placed on, any projections, targets, estimates or forecasts contained in this press release.

CHARLES LECLERC AND CHIVAS REGAL HIT THE RIGHT NOTE IN NEW GLOBAL PARTNERSHIP

Chivas Regal welcomes Charles Leclerc as Global Brand Ambassador with an exclusive pop-up piano bar ahead of the first Grand Prix of the season, with an appearance from the self-taught pianist.

LONDON, March 3, 2025 /PRNewswire/ — Luxury Scotch whisky, Chivas Regal, has announced leading Formula 1 driver Charles Leclerc as its Global Brand Ambassador in a multiyear partnership, highlighting the brand’s growing influence in modern sports culture.

Charles Leclerc, Global Brand Ambassador at Chivas Regal
Charles Leclerc, Global Brand Ambassador at Chivas Regal

Throughout the collaboration, Chivas Regal and Charles will encourage fans to forge their own paths in redefining success. The partnership will celebrate the achievement of personal goals and creativity along the way, exploring Charles’ passion points off the racetrack, with the first being music.

As a talented and self-taught pianist and composer, Charles has been sharing his love of music with fans over the past few years that has seen him release multiple tracks. The time, precision and passion he puts into mastering the notes on a piano is reflective of the craftmanship required to blend the notes of an iconic whisky.

To celebrate this blending of success, Charles and Chivas Regal are hosting an exclusive, one-night-only pop-up piano bar which brings together the worlds of music and whisky. Dubbed Leclerc’s, the bar will open on March 11th in Melbourne, ahead of the 2025 Formula 1 season opener in the city later that week.

The immersive event will give VIP guests and a limited number of lucky fans the chance to enjoy bespoke Chivas Regal x Charles Leclerc whisky cocktails, while experiencing a unique evening, centred around music, inspired by Leclerc’s passion for the piano. The event will also feature a special guest appearance from Charles himself, marking the first of many moments he and Chivas Regal will celebrate together.

Those heading to Leclerc’s will have the opportunity to experience a new side of the racing legend as they explore the fusion and notes of whisky and music like never before, in an evening that celebrates the artistry of piano and the craft of whisky.

Nick Blacknell, Global Marketing Director, for Chivas Regal, at Chivas Brothers says: “It’s no secret Charles has had incredible success in his life, but it is his tenacious spirit, commitment to excellence and off-track passions that inspired this partnership. The 88 notes of the piano draw perfect parallels with the 85 flavour notes of our iconic Chivas 18 Year Old expression, showing how both music and whisky blend passion with precision. We’re excited to bring fans on the journey to celebrate our wins together – the ethos that lies at the heart of Chivas Regal.”

Charles Leclerc, Global Brand Ambassador at Chivas Regal, adds: “Success is about blending all the right notes – on and off the track. My craft demands time, precision, and dedication, but what truly drives me is the journey, my passions, and the moments shared along the way. Chivas Regal embodies this same ethos, encouraging people to find their own rhythm and celebrate every win, big or small. I’m excited to redefine success together and share this experience with fans through our partnership.”

To be in with a chance of winning a coveted spot at Leclerc’s in Melbourne and meet Charles, fans can head TimeOut Melbourne to enter and find out more. Closing date for entry is Saturday 8th March.

This marks the start of a collaborative partnership between Charles Leclerc and Chivas Regal, with further moments of celebration to come. Fans can keep up to date with the new partnership by following @ChivasRegal on Instagram or visiting Chivas.com

Please enjoy Chivas Regal responsibly and never drink and drive.

Notes to Editors           

For more information please contact: clcxchivas@wearetheromans.com 

For imagery please see HERE.

About Chivas

Chivas Regal is the original luxury blended Scotch whisky. Launched in 1909, Chivas has been integral to the growth of the Scotch whisky category worldwide – with a retail sales value today of over €2.07bn.

Chivas believes in celebrating the next generation of whisky drinkers who elevate themselves and those around them to forge new paths to success – which is why Chivas’ ethos is ‘I Rise, We Rise’, a nod to the importance of hard work, community and ripping up the rule book. These values were instilled by founding brothers James and John Chivas who pioneered the art of whisky blending in 19th century Scotland and became pillars of the community due to their tireless work ethic, hustle, and drive. Chivas continues this vision of collective success through its long-standing association with global sports culture, having enjoyed partnerships with Premier League football clubs for many years, and now in its latest move as ‘Official Team Partner’ of the Scuderia Ferrari HP Formula 1 team in a new global partnership.

Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today. The Chivas range blends timeless classics with modern innovation and includes: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25, and Chivas Regal The Icon Chivas.

I Rise, We Rise.

www.Chivas.com

About Leclerc’s 

To celebrate Charles Leclerc as Chivas Regal’s Global Brand Ambassador, the racing legend and the luxury Scotch whisky are hosting an exclusive, one-night-only piano bar pop-up in Melbourne on March 11th, ahead of the 2025 Formula 1 season. The event brings together the two worlds of whisky and music, signalling the start of a collaborative partnership and marking the first of many moments he and Chivas Regal will celebrate together. 

Chivas Regal x Charles Le Clerc Signature Serve – ‘The Monaco Spritz’ 

Charles Leclerc’s signature serve. A twist on an Italian classic fit for the French Riviera. 

  • 30ml Chivas Regal 18 Year Old
  • 30ml Elderflower Cordial
  • 20ml Lime Juice
  • 60ml Champagne
  • Glass: Stemmed Glass
  • Garnish: Mint Sprig

CJ Olive Young Gangnam Town Introduces Multilingual ‘Personal Shopper’ Service on a Trial Basis

  • Customized and multilingual shopping service available at ‘Olive Young Gangnam Town’ until the end of March
  • Service offered in four languages: Korean, English, Chinese, and Japanese… Specialized staff provide personalized K-beauty shopping assistance through close counseling
  • Olive Young, “We aim to enhance shopping convenience for global customers, both online and offline, to further expand interest in K-beauty”

SEOUL, South Korea, March 3, 2025 /PRNewswire/ — CJ Olive Young (hereafter referred to as Olive Young), the leading platform for K-beauty, is introducing a personalized and multilingual shopping service for global customers.

▲ A foreign customer experiencing the ‘Olive Young Personal Shopper’ service at Olive Young Gangnam Town
▲ A foreign customer experiencing the ‘Olive Young Personal Shopper’ service at Olive Young Gangnam Town

Olive Young announced on the 27th that ‘Olive Young Gangnam Town,’ its flagship store in Seoul’s Gangnam area, (429 Gangnam-daero, Seocho-gu, Seoul, South Korea), will run the ‘Olive Young Personal Shopper’ service on a trial basis until March 31.

Situated in an area surrounded by numerous dermatology and plastic surgery clinics, Olive Young Gangnam Town is a mecca for beauty shopping, frequently visited by international customers. Due to detailed and frequent inquiries from foreign customers about product efficacy and functionality across categories ranging from skincare to makeup and wellness products, Olive Young introduced the ‘Personal Shopper’ service, aiming to provide direct and personalized assistance.

The ‘Olive Young Personal Shopper’ service features staff specialized in counseling who provide personalized and attentive K-beauty shopping assistance. It is offered in four languages: Korean, English, Japanese, and Chinese. Customers can book this service for free in advance through the travel and leisure platform, ‘Klook’. During the 30-minute session, personal shoppers guide customers through key displays and pop-up sections within the store. They also recommend popular products in categories of interest identified through a pre-service survey, while providing tailored product suggestion and consultations based on the customer’s skin type.

Customers who use the service will receive a ‘Welcome Kit’ containing samples of popular brand products in a pouch. Those who purchase products worth over 500,000 KRW will receive a VIP gift, while purchases exceeding 1,000,000 KRW are eligible for free hotel delivery. Olive Young plans to monitor customer feedback on the Personal Shopper service to evaluate the possibility of expanding it to other large stores frequently visited by global customers.

An Olive Young representative stated, “We hope that foreign tourists visiting Korea will be able to experience the power of K-beauty products through Olive Young. To achieve this, we are actively introducing various initiatives, including the free Personal Shopper service.” The representative added, “As a leading K-beauty platform, we will continue to improve shopping convenience for global customers.”

Since 2019, Olive Young has operated the ‘Olive Young Global Mall,’ an online platform that enables international customers across 150 countries to conveniently purchase K-beauty products.