NEW YORK, April 13, 2026 /PRNewswire/ — April marks Celebrate Diversity Month, occurring annually since 2004. As U.S. cities continue to thrive as cultural melting pots, HungryPanda, an Asian food delivery platform serving communities worldwide, is expanding its role in connecting users to diverse culinary experiences across some of the world‘s most inclusive and food-forward urban centers.

Time Out‘s list of The 50 best cities in the world in 2026 overlaps those ranked among the most culturally diverse and inclusive. Cities such as New York and San Francisco stand out not only for their cultural vibrancy and global appeal, but also for their diversity—where international communities, languages, and traditions shape everyday life. These same cities are consistently recognized for their inclusive environments and dynamic food scenes, reflecting how cultural diversity enhances both quality of life and urban experience.

From authentic Asian cuisine in Flushing and Sunset Park to globally inspired offerings across Manhattan, the intersection of diversity and culinary exploration is a defining feature of today‘s leading cities. Similarly, U.S. hubs like Seattle and Los Angeles continue to rank among the most diverse food destinations, offering a wide range of global cuisines that mirror their populations.

HungryPanda supports these ecosystems by providing access to authentic Asian dining and grocery options that reflect the evolving tastes of multicultural communities. By connecting users with local restaurants and specialty food providers, the platform enables residents and visitors alike to engage more deeply with the cultural fabric of their cities through food.

HungryPanda partners with 45,000 merchants in the U.S., helping small and medium-sized businesses reach digitally engaged audiences in competitive metropolitan markets. Its growing presence in top-ranked U.S. and global cities reinforces the connection between cultural diversity, culinary innovation, and economic opportunity.

As cities recognized for both livability and inclusivity continue to attract global attention, HungryPanda remains committed to celebrating the diversity that defines them—bringing people together through shared food experiences that reflect the world‘s rich cultural landscape. Celebrate diversity this April with HungryPanda!

For more information or to download the app, visit hungrypanda.co.

China Marks the Brand’s 27th International Market, With First Shanghai Location Opening Summer 2026

ATLANTA, April 13, 2026 /PRNewswire/ — Church’s Texas Chicken® and Texas Chicken™, one of the largest quick-service chicken restaurant brands in the world, is bringing its bold, Texas-inspired flavor to China, marking a major milestone in the company’s global growth and its 27th international market. The brand’s first restaurant in China is slated to open in Shanghai in Summer 2026, with additional locations to follow.

Church’s Texas Chicken Signing Ceremony in China

To support its entry into the market, Texas Chicken has partnered with Deke Shengtang, a leading local operator with multiple QSR brands, signing a franchise agreement to develop 600 or more restaurants across China over the next several years.  The deal represents the brand’s largest international development agreement to date and signals strong long-term confidence in the market.

“This is more than growth. It’s a defining moment for our brand,” said Roland Gonzalez, CEO of Church’s Texas Chicken and Texas Chicken. “China is one of the most dynamic and influential consumer markets in the world, and we’re showing up with a brand that’s built for connection—big flavor, real value, and a spirit that brings people together. We’re excited to partner with a team that knows how to win locally.”

The expansion into China builds on Church’s continued international momentum, following recent growth across Europe and other global markets in 2025. With each new market, the brand is doubling down on what it does best: serving craveable food with a side of community and culture.

“As we expand around the world, we’re intentional about how we do it,” said Tim Wadell, Executive Vice President, International Business at Church’s Texas Chicken and Texas Chicken. “The team at Deke Shengtang brings the local expertise and ambition we look for in a partner. China presents a significant opportunity, and together, we’re building something designed to last, rooted in local relevance while staying true to who we are.”

Additional details regarding restaurant design, locations, and future openings in China will be announced closer to launch.

About Church’s Texas Chicken® / Texas Chicken™
Founded in San Antonio, TX in 1952 by George W. Church Sr., Church’s Texas Chicken®, along with its sister brand Texas Chicken™ outside of the U.S., is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, tenders, sandwiches, freshly baked Honey-Butter Biscuits™, and classic, home-style sides all for a great value. Church’s Texas Chicken® and Texas Chicken™ have more than 1,400 locations in 22 countries and global markets and system-wide sales of more than $1.5 billion. Owned by High Bluff Capital Partners and FS Investments since 2021, Church’s® celebrated its 70^th anniversary in 2022.

For more information, visit www.churchs.com and texaschicken.com. You can also follow Church’s Texas Chicken® on Facebook, Instagram, X and TikTok. More details on franchising opportunities are available at https://franchise.churchstexaschicken.com or https://franchise.texaschicken.com.

The DOORwaY90 study met its prespecified co-primary endpoints, achieving a best overall response rate (ORR) of 99%

WOBURN, Mass., April 13, 2026 /PRNewswire/ — Sirtex Medical (“Sirtex”), a leading manufacturer of interventional oncology and embolization solutions, today announced landmark 12-month results from the DOORwaY90 study, the first pivotal, prospective, multicenter U.S. trial of Y-90 selective internal radiation therapy (SIRT) using partition dosimetry in patients with unresectable hepatocellular carcinoma (HCC).

The DOORwaY90 study met its prespecified co-primary endpoints, demonstrating a 90% complete response (CR) rate and a best overall response rate (ORR) of 99%, as assessed by blinded independent central review. All evaluable patients responded to treatment, resulting in 100% local tumor control—one of the highest reported response outcomes in Y-90 therapy. Responses were durable, with 75% lasting beyond six months and a median duration of 295 days, reinforcing the potential of SIR-Spheres Y-90 resin microspheres to deliver sustained tumor responses while preserving liver function.

Importantly, over 95% of patients maintained stable liver function at 12 months, underscoring the ability of personalized dosimetry to achieve aggressive tumor response without compromising hepatic reserve.

These results were presented as a late-breaking oral presentation at the Society of Interventional Radiology (SIR) Annual Meeting in Toronto, Canada.

“These 12-month results demonstrate the consistency of response achievable with personalized dosimetry,” said Dr. Armeen Mahvash, Interventional Radiologist at MD Anderson Cancer Center and Co-Principal Investigator of the DOORwaY90 Study. “The high complete response rates, durability and preservation of liver function observed in this study give physicians increased confidence in using radioembolization as a definitive, liver-directed treatment option.”

“These results raise the bar for what physicians should expect from Y-90 therapy,” said Matt Schmidt, CEO of Sirtex Medical. “With the overall response rate of 99% and 100% tumor control, DOORwaY90 demonstrates that personalized dosimetry with SIR-Spheres can deliver outcomes that challenge conventional approaches and expand what’s possible in liver-directed therapy for patients with unresectable HCC.”

SIR-Spheres Y-90 resin microspheres are the only radioembolization therapy approved by the FDA for the treatment of both metastatic colorectal cancer (mCRC) of the liver and unresectable HCC in the U.S.

For more information about SIR-Spheres and guidance on incorporating personalized dosimetry into clinical practice, please contact Sirtex at info-use@sirtex.com.

About SIR-Spheres
SIR-Spheres^® Y-90 resin microspheres are indicated for the local tumor control of unresectable hepatocellular carcinoma (HCC) in patients with no macrovascular invasion, Child-Pugh A cirrhosis, well-compensated liver function, and good performance status. They are also indicated for the treatment of unresectable metastatic liver tumors from primary colorectal cancer with adjuvant intra-hepatic artery chemotherapy (IHAC) of FUDR (Floxuridine).

Caution: Federal (USA) law restricts this device for sale by or on the order of a physician. Common side effects include abdominal pain, nausea and constipation. Consult www.sirtex.com/sir-spheres/risks_adverse-events for a complete listing of side effects, warnings and precautions.

About Sirtex
Sirtex Medical is a global healthcare company focused on advancing minimally invasive cancer and embolization therapies. With offices in the U.S., Australia, Europe, and Asia, Sirtex delivers innovative minimally invasive interventional oncology and embolization solutions to physicians and patients worldwide. For more information, visit www.sirtex.com.

APM-US-001-04-26

A long-term title sponsorship of one of the most influential networks in DTC, retail, and CPG positions Growvana at the center of the conversations, connections, and operating decisions shaping the future of commerce.

DALLAS and CHICAGO, April 13, 2026 /PRNewswire/ — Growvana, the omnichannel operating layer purpose-built to help modern consumer brands scale across digital and physical commerce, today announced that it will become the title sponsor of Amplify, beginning in 2026.

The partnership deepens Growvana’s presence among founder-led brands seeking more than fragmented service providers, placing the company alongside the operators, entrepreneurs, and decision-makers building the next generation of breakout consumer brands. Amplify’s platform brings this community to life through curated, high-intent experiences across Los Angeles and New York, with founder-focused city series events, VIP dinners, and accelerator-style gatherings designed to drive real relationships and real business outcomes.

Unlike traditional event sponsorships that often sit at the perimeter, Amplify is designed to integrate partners directly into the experience through main-stage programming, curated conversations, content moments, community visibility, and direct access to high-value attendees. For Growvana, that makes Amplify more than a sponsorship platform. It makes it a strategic demand-generation environment aligned with the company’s long-term vision and gives the company a meaningful role in helping shape future conversations in e-commerce.

“Growvana was built for brands that have outgrown fragmented solutions,” said Rohan Thambrahalli, Founder of Growvana. “Most founders do not need another agency, another software tool, or another disconnected vendor. They need an operating layer that can unify capital, infrastructure, technology, execution, and channel expertise into one accountable system. Amplify has built one of the most relevant founder ecosystems in the market, and we are proud to become title sponsor as we invest in the brands and operators defining what comes next.”

Amplify has quickly emerged as a trusted, founder-led platform built by founders, for founders. Its programming brings together highly engaged leaders across DTC, retail, and CPG in intentionally curated environments designed to foster learning, connection, and commercial momentum. Amplify’s 2026 audience profile includes 150–200+ attendees per city-series event, a strong concentration of founders, co-founders, CEOs, and C-suite executives, and a brand mix spanning companies from approximately $1 million to $300 million in revenue, with a core concentration in the $5 million to $20 million range. Prior attendees and participating brands have included notable names such as Dude Wipes, Cymbiotika, Clearstem, Caraway, and Saltaire, reflecting Amplify’s reach across beauty, wellness, apparel, food and beverage, and the broader ecommerce ecosystem.

For Growvana, this audience is highly aligned with the company’s ideal partner profile: modern consumer brands with strong products and real momentum that now need a more powerful system to scale. Through its platform, Growvana integrates working capital, retail and marketplace connectivity, operational infrastructure, demand generation, and execution expertise across channels including Amazon, Walmart, Target, TikTok Shop, DTC, and beyond. The result is a model designed to help brands grow faster, operate more efficiently, and enter new channels with greater confidence and precision.

As title sponsor, Growvana intends to use the Amplify platform not simply to increase visibility, but to create meaningful value for founders in the room. Across 2026 and beyond, the company plans to contribute insight-driven programming, founder education, strategic introductions, and operating perspectives tailored to the real challenges brands face as they move from early traction to scaled, omnichannel growth.

“Amplify has created a highly differentiated environment where serious founders and operators come together to learn, connect, and build,” said Hamza Naqvi, Co-Founder of Amplify. “Growvana understands that — and more importantly, they understand what founders actually need to scale. This isn’t a logo on a banner. It’s a partnership rooted in real operating expertise, and we’re excited to build something meaningful together for our community.”

The sponsorship also supports Growvana’s broader growth agenda in the consumer sector. By establishing a flagship presence within Amplify’s network, Growvana is deepening its access to one of the most concentrated pools of high-intent brand founders in the market. The company expects the partnership to become a meaningful catalyst for new relationships, new brand partnerships, and long-term commercial expansion, with the goal of onboarding 25 new brands by the end of 2026 through this sponsorship and the broader founder network it supports.

At a time when consumer brands are facing growing complexity across retail, marketplaces, logistics, capital, and customer acquisition, the need for integrated operating support has become increasingly important. Through its title sponsorship of Amplify, Growvana is investing in the founder ecosystem while strengthening its position as a long-term growth partner for ambitious consumer brands.

About Growvana

Growvana is a fintech commerce platform built to help modern brands scale across retail and digital channels. By integrating capital infrastructure, platform connectivity, operational execution, and channel expertise into one accountable system, Growvana enables brands to grow faster, operate more efficiently, and expand with greater precision across Amazon, retail, DTC, and emerging commerce channels.

About Amplify

Amplify is a founder-led network and event platform built to bring together the most ambitious brands, operators, and partners across DTC, retail, and CPG. Through curated city-series events, community experiences, VIP gatherings, and tactical programming, Amplify creates high-value environments where meaningful relationships and real growth opportunities can happen. Its 2026 platform includes events in founder-dense markets across the United States and a community shaped by founders, for founders.

CUPERTINO, Calif., April 13, 2026 /PRNewswire/ — Cyble, a global leader in AI-native cybersecurity solutions, today announced its inclusion in Forrester’s External Threat Intelligence Service Providers Landscape, Q1 2026. The report provides an overview of 34 vendors across the external threat intelligence ecosystem, highlighting key capabilities, market maturity, and top use cases shaping modern security and risk management strategies.

The Forrester Landscape shows how threat intelligence is evolving, with agentic AI making it faster and more effective. As threats become more complex, organizations need to move beyond static insights to real-time, automated decisions. Cyble’s inclusion reflects its focus on helping enterprises shift from reactive defense to continuous, intelligence-led security.

“For Cyble, being recognized in this Forrester Landscape reflects the shift the industry is undergoing—from fragmented tools to intelligent, autonomous security,” said Beenu Arora, CEO and Co-founder of Cyble. “Security teams today require more than visibility—they need systems that can interpret risk, prioritize actions, and respond in real time. Cyble Blaze AI was built to enable exactly that—transforming intelligence into immediate, actionable outcomes.”

At the core of Cyble’s platform is Blaze AI, an AI-native engine that unifies threat intelligence, digital risk protection, and security operations. By correlating internal and external data, it delivers contextual insights for faster detection, precise prioritization, and automated response.

Unlike conventional tools, Cyble enables a proactive, adaptive security model—continuously analyzing threats, identifying vulnerabilities, and driving automated actions to reduce response times & risk without operational burden.

Focused on innovation and scalability, Cyble helps enterprises & government organizations strengthen resilience, improve decision-making, and stay ahead of evolving threats.

About Cyble

Cyble is an AI-native cybersecurity company that delivers unified risk intelligence to enterprises and government organizations. Powered by Cyble Blaze AI, its platform integrates threat intelligence, digital risk protection, and security operations to provide real-time visibility and automated actionability—helping organizations proactively manage risk and strengthen security at scale.

For more information, visit www.cyble.com.

Media Contacts
enquiries@cyble.com
+1 678 379 3241

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .

New YouTube docuseries offers unprecedented access into the world of elite fitness, revealing the passion, pressure and personal toll as top global trainers compete for a shot at stardom.

AUCKLAND, New Zealand, April 13, 2026 /PRNewswire/ — Leading fitness brand Les Mills today announces the global launch of RISE: Search for the Ultimate Trainers, a new YouTube docuseries that takes viewers behind the scenes of elite performance at the highest level of fitness.

To celebrate the launch of RISE, Les Mills will be sharing an array of its legendary workouts free on YouTube, so millions more people can start their own fitness journey.

Launching 13 April on the Les Mills YouTube channel, RISE follows the lives of elite fitness trainers as they compete for one of the most sought-after roles in the fitness industry: a place on the Les Mills global filming team. With a pool of 100,000 certified Les Mills Instructors worldwide, competition is fierce and the challenge is constant.

Spanning six episodes shot across two years, the series travels from New Zealand to London, Los Angeles, Shanghai, Berlin, Amsterdam, Riyadh and Stockholm, capturing high-stakes arena performances in front of thousands of fitness fans. The journey culminates in New Zealand, where the final trainers must earn their place filming the workouts enjoyed by 7 million people every week across 23,000 gyms around the world.

WATCH TRAILER FOR RISE

But RISE goes beyond the stage.

Away from the lights and crowds, the series reveals the commitment required to stay at the top, balancing family, health, constant travel, and the demands of delivering the world’s most popular group workouts. These athletes have fought their entire lives to get here, and in the world of fitness, being on the Les Mills filming team is the ultimate crown. But can they claim it?

RISE follows the runners and riders through the heat of battle – featuring cameos from current stars and the extensive support team – with a particular focus on eight aspiring trainers:

• Maggie Cheng (China)
• Vili Fifita (New Zealand)
• Sebastian Jaramillo (Germany)
• Charlotte Ranque (France)
• Lula Slaughter (US)
• Kenshin Tani (Japan)
• Bronté Terrell (UK)
• Marlon Woods (US)

“Fitness is the biggest participation sport in the world and trainers are the heart of it. But very few people ever see what it takes to perform at the absolute top of the profession,” said Phillip Mills, Managing Director of Les Mills.

“RISE is about ambition, pressure, and performance at scale. These trainers are exceptional, but delivering consistent excellence is what separates the very best from the rest. This series shows what it really takes to earn your place at the top fitness table, and to keep it as thousands chase your tail.”

Alongside the main series, Les Mills will release a weekly companion vodcast, RISE Reactions, hosted by Les Mills Presenter Bas Hollander, with rotating guests from the show. The watchalong format gives fans and Instructors deeper insight into each episode, the performances, and the people behind them.

“RISE isn’t just about who makes the team, it’s what people are willing to commit to something they believe in,” says Bas Hollander, host of RISE Reactions. “You see the pride they have for their work, the pressure and doubt it sometimes comes with, and the relationships that hold under it. That honesty is what makes the series powerful – this is fitness as you’ve never seen it before.”

For Kylie Gates, a Senior Creative who spent decades in the Les Mills filming team, the series sheds light on the passion and love for their craft that drives trainers to greatness.

“Behind every great trainer is a desire to make people fall in love with fitness,” adds Kylie. “And what really shines through in the docuseries is that however much they achieve, these trainers remain driven by the sense of purpose that inspired them to step up and teach their very first class.”

Shot by award-winning New Zealand production house Tomorrowland, RISE: Search for the Ultimate Trainers runs for six weeks, with each episode released weekly in three parts.

And to celebrate the launch of RISE, Les Mills will be sharing an array of its legendary workouts free on YouTube, so millions more people can start their own fitness journey.

Watch RISE from 13 April (4:45pm EST) on the Les Mills YouTube channel:
https://www.youtube.com/@lesmills

A full press kit is available here 

ABOUT LES MILLS

Les Mills is the global leader in group training and creator of over 30 programs available in leading gyms around the world. The company was founded by Les Mills – a four-time Olympian and national head coach of New Zealand track and field – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 100,000 certified Instructors in 23,000 clubs across 110 countries, and via the LES MILLS+ streaming platform.

BEIJING, April 13, 2026 /PRNewswire/ — In 2021, there were 11.96 million new stroke cases worldwide, with ischemic stroke (IS) accounting for 65.3%. China has an estimated 17.8 million stroke survivors, 86.8% of which are ischemic. For large vessel occlusion (LVO), mechanical thrombectomy (MT) is the gold standard, extending the treatment window from 4.5 to 24 hours.

However, patient access to MT remains limited due to the uneven distribution of healthcare resources, operator fatigue, and steep learning curves. Vascular interventional robotic system such as PANVIS STAR from Shenzhen Institute of Advanced Biomedical Robot Co.,Ltd. (abrobo), is redefining neurointervention by offering unique advantages and validated clinical value.

Using an animal model of ascending pharyngeal artery occlusion for thrombectomy, the PANVIS STAR system successfully completed the full mechanical thrombectomy workflow. The operator remotely controlled the system to perform femoral artery access, aortic arch angiography, target vessel superselection, micro-guidewire crossing, and stent retriever deployment. Clot withdrawal was achieved by retracting the stent retriever and microcatheter as a single unit, enabled by the system’s four-device co-manipulation capability (guiding catheter, intermediate catheter, microcatheter, and stent retriever). Post-procedure angiography confirmed complete recanalization. The entire procedure demonstrated PANVIS STAR’s ability to execute multi-device coordinated thrombectomy with sub-millimeter precision, force detection and haptic feedback, and stable device control.

PANVIS STAR brings powerful technological innovations to clinical practice:

PANVIS COF (Catheter-On-Finger)

The world’s first fingertip intuitive control system to mimic the natural dexterity of a surgeon’s hand. Using PANVIS COF, surgeons can rotate and advance guidewires, catheters, and therapeutic devices without abandoning their accustomed thumb-and-index finger manipulation. This breakthrough significantly shortens the learning curve, empowering a broader range of physicians to perform complex neurointerventions with confidence and precision.

Four-Device Co-Manipulation + Five-Device Channels

A signature breakthrough, PANVIS STAR enables the independent or synchronous control of four critical devices: guiding catheter, catheters, microcatheters, and therapeutic devices. The system also establishes five dedicated device channels, supporting dual guidewires, dual rapid-exchange devices, and multiple microcatheter operations.

Multiple Control Motion Modes

PANVIS STAR offers a range of motion modes, seamlessly adaptable to diverse vessel anatomies and operator preferences. From navigating simple vessels to traversing extreme tortuous paths, from rapid device advancement to sub‑millimeter micro‑adjustments, one‑click switching ensures the operator remains in complete control. Sub‑millimeter motion precision enhances procedural stability, even in the most demanding cases.

Haptic Feedback

PANVIS STAR is equipped with intraoperative force detection and haptic feedback. As guidewires navigate through delicate cerebral vasculature, the system captures resistance changes and relays them to the operator’s fingertips by delivering a haptic force feedback signal. Complementing this capability is a built‑in real‑time physiological tremor filter that effectively eliminates hand jitter, further enhancing stability and precision during critical steps.

Compact Design

Breaking the traditional “catheter fully straightened” paradigm, PANVIS STAR innovatively adopts a “bend‑then‑straighten” approach. This reduces the distance between the two driving units that hold the catheter, making the entire system more compact and lighter while increasing the effective usable length of the catheter for more clinical scenarios. The result is a system that is both compact and highly capable.

Pan‑vascular interventional procedure compatibility

PANVIS STAR features ultra‑long travel to support the entire catheterization process after sheath insertion. It is pan‑vascular compatible, suitable for cerebral, cardiac, peripheral, and oncological interventions.

Remote Operation Support

PANVIS STAR lays the technical groundwork for long‑distance remote surgery over 5G networks, bringing the promise of equitable access to life‑saving interventional care to patients, no matter where they live.

Success Case: World’s First Remote Neurointervention Live Demonstration

At the 2024 Oriental Congress of Neurovascular Diseases (OCIN) in Shanghai, PANVIS STAR achieved a significant milestone: the world’s first live remote animal neurointervention demonstration.

Led by Professor Liu Jianmin’s team, the procedure demonstrated the system’s ability to perform aneurysm coiling and basilar artery stenting from a master console at the conference venue to a robotic drive in an animal lab miles away.

At the patient level, a stable thrombectomy process, precise stent deployment, and real-time force feedback monitoring enable even experienced operators to benefit from the robot’s steady “hands,” reducing the risk of post-procedural complications. Furthermore, telemedicine allows more patients to receive high-level treatment within the golden time window.

About PANVIS STAR

PANVIS STAR is a next-generation pan-vascular interventional robotic system designed to cover multiple interventional specialties, including neurovascular, cardiovascular, peripheral vascular and oncological procedures. While addressing the global burden of ischemic stroke and large vessel occlusion, PANVIS STAR goes beyond thrombectomy to offer precise, reproducible, and remotely operable solutions across a broad spectrum of clinical indications.

With a focus on clinical utility, intuitive design, and remote operability, PANVIS STAR aims to make interventions more accessible worldwide.

About abrobo

Shenzhen Institute of Advanced Biomedical Robot Co.Ltd., abbreviated as Abrobo, specializes in the field of vascular interventional surgery (VlS) robots. Upholding the values of “user-centered, excellence innovation-driven, agile and iterative”, Abrobo strives to create a VlS control system that is “easy for surgeons and benefits patients”. Abrobo possesses complete independent intellectual property rights and is committed to becoming a recognized global leader in VlS robots.

For inquiries about PANVIS STAR products, please contact: marketing@abrobo.com 

Global leader in collaborative display solutions plants roots in Mexico, launches partner program for local integrators

MEXICO CITY, April 13, 2026 /PRNewswire/ — MAXHUB, the world’s leading provider of integrated commercial display and unified communications, has opened its first Latin American Experience Center in Mexico City’s Polanco district, marking a significant expansion of its global footprint into one of the world’s fastest-growing economic regions.

The facility, themed “Bienvenidos al Hogar de Innovación — Welcome to the Home of Innovation,” represents MAXHUB’s commitment to establishing a genuine local presence rather than remote sales operations. The company, which holds the number-one position globally in interactive flat-panel displays, currently serves customers in over 140 countries across the corporate, education, healthcare, and government sectors.

“Mexico is not just a market for us — it’s a mindset,” said Aaron Xiao, President of MAXHUB’s Overseas Business Unit, speaking at the opening ceremony on April 8. “A mindset of building bridges, not walls. Our opening here today isn’t about planting a flag. It’s about planting roots.”

Three Pillars of Presence

MAXHUB’s approach to the Mexican market is built on three pillars that distinguish it from typical market entries:

• Localization: Building a team of Mexican professionals who understand local business culture, with Spanish-language technical support as a standard offering
• Innovation: Providing immersive, hands-on experiences across six distinct environments — from huddle rooms to executive boardrooms — where businesses can test solutions before committing
• Partnership: Launching the LATAM Collaboration Partner Program, which shares internal sales leads with certified local integrators rather than keeping direct relationships exclusive

“Most vendor programs are one-way: we give you products, you find customers,” explained Linda, Regional Director for Latin America. “We’re making it two-way. When a multinational approaches MAXHUB directly, we bring in our certified local partners as the implementation team. They get the revenue. We get the confidence that the customer will be served properly.”

A Destination, Not a Showroom

The 7th-floor Experience Center in Polanco is designed as a working laboratory where businesses can experience collaboration solutions in context. Visitors can walk through environments purpose-built for different use cases — impromptu team meetings, formal presentations, hybrid learning, and creative brainstorming — then work with local engineers to customize implementations.

“This isn’t a sales office,” Linda emphasized. “It’s a destination where partners can see, touch, and experience the future of collaboration. Then we help install it, train their people, and support it — all with engineers who speak their language and understand their challenges.”

Strategic Timing

The opening highlights Mexico as a bridge in North-South American business. As hybrid work becomes permanent, demand for collaboration technology is growing across Latin America. Aaron notes, “Everyone talks about nearshoring,” but effective cross-border collaboration is essential, “and that’s what we’re here to fill.”

About the Opening Event

The grand opening on April 8 brought together industry leaders, technology partners, and media representatives for a day-long program that included an industry roundtable featuring executives from MAXHUB, Biamp, Kramer, and Steelcase; product demonstrations across six experience zones; and the formal launch of the LATAM Collaboration Partner Program with initial contract signings.

About MAXHUB

MAXHUB is the world’s No.1 in both collaboration boards and all-in-one LED displays (According to Futuresource and TrendForce). The company serves customers in over 140 countries across corporate, education, healthcare, and government sectors. Founded in 2017, MAXHUB was named to the Forbes China Globalization Leaders TOP 30 list in 2024-2025.

For more information about MAXHUB and the LATAM Collaboration Partner Program, visit www.maxhub.com.