Home Blog Page 72

BRAND USA LAUNCHES NEW INITIATIVES TO BUILD TRAVELER CONFIDENCE AND INSPIRE INTERNATIONAL VISITATION DURING MILESTONE YEAR FOR U.S. TOURISM

“Get Facts. Get Going.” establishes a single source of information for international travelers; “American Originals” showcases the people and places who originated the styles, sounds, and tastes the world loves.

FORT LAUDERDALE, Fla. and FRANKFURT, Germany, May 18, 2026 /PRNewswire/ — Brand USA President and CEO Fred Dixon this week announced a major expansion of the organization’s America the Beautiful brand platform. Two new supporting initiatives expand the organization’s messaging: Get Facts. Get Going., an always-on effort designed to provide real-time information on visa and entry policies, fees, and more to combat misperceptions; and American Originals, a new content and storytelling series spotlighting the people, places, and experiences that are uniquely American.

 

Watch before you go

The new initiatives being announced this week at U.S. Travel Association’s IPW in Fort Lauderdale, Florida targeting leisure tourism, and at IMEX in Frankfurt, Germany targeting international business events — reflect the organization’s focus on growing international travel demand and boosting travel exports that impact the U.S. economy and communities. The announcement comes as the USA is readying to host significant major events beginning next month, including the FIFA World Cup, America’s 250th anniversary, and the Route 66 Centennial.

“In line with our mission to impact the U.S. economy through travel exports, we have an opportunity to further build traveler confidence and inspire visitation,” said Fred Dixon, Brand USA’s President and CEO. “With our expanded platform, we are introducing American Originals, which spotlights the people and places who originated the styles, sounds, and tastes the world loves while Get Facts. Get Going. serves as a single source of information to address misperceptions head-on. We want international visitors to know that we are open for business and warmly welcome them.”

AMERICA THE BEAUTIFUL ECOSYSTEM

Since its global launch last October, America the Beautiful has served as Brand USA’s flagship campaign and platform, inspiring international audiences. Monthly surveys show more than seven in ten respondents say the campaign positively influences their interest in visiting the United States.

Brand USA is now building on that foundation with two new initiatives, each serving a distinct and equally important role. America the Beautiful inspires. American Originals fuels consideration and Get Facts. Get Going. aids conversion by dispelling perceived logistical barriers.

Operating under one data-driven and strategic framework, Brand USA has also created new integration opportunities with its destination partners such as South Dakota and Alabama, and corporate brands such as Hilton with more to come. New integrations are designed to expand reach, improve target efficiencies, and drive greater visibility for the platform and partners. 

GET FACTS. GET GOING. 

The expansion comes at a necessary moment. Misperceptions about visa requirements, entry procedures, fees such as visa integrity and national park pricing, and screening policies have created confusion among some international travelers — and until now, no single easy-to-use resource has brought this information together in one place. With the by-line “Travel with Confidence to the USA”, the initiative addresses a range of misperceptions circulating on social media and in international markets, including outdated or incomplete information. In each case, the facts tell a far more welcoming story than what travelers are hearing. To meet the moment, Brand USA is publishing a full set of facts, available at visittheusa.com/entry.

Get Facts. Get Going. is built to be always on, and continually updated as an integrated marketing, communications, and trade effort reaching international audiences through paid media in key global markets; real-time content delivered through global distribution systems; direct travel trade engagement through Brand USA’s agent training USA Discovery Program; and testimonials through the organization’s Visiting Journalists Program.

As an extension of these efforts, Brand USA has an ongoing partnership with U.S. Customs and Border Protection to facilitate and expand Global Entry sign-ups in international markets. CBP representatives will be on-site at IPW this week at Brand USA’s booth to help answer questions and provide updates on trusted traveler programs.

“Technological improvements including Mobile Passport Control and expanded Trusted Traveler programs like Global Entry are making the entry process more seamless than ever before,” Dixon said. “We want to bring that reality to the forefront alongside our new resource, Get Facts. Get Going., so visitors can travel with confidence to the USA.”

AMERICAN ORIGINALS

In addition to boosting travel confidence, Brand USA is continuing to expand its storytelling with the introduction of American Originals

“This new content series features the people, places, and traditions that have influenced the world and are unique to the USA through travelogue-style narratives that ignite exploration and help travelers build their ultimate dream holiday,” said Dixon. “American Originals highlights trends like set-jetting, culinary travel, live entertainment, and more, and kicks off with spotlights on Monument Valley, Memphis, Texas, and New York City.”

The series also serves as a salute to America’s 250th anniversary by celebrating uniquely American experiences, but will continue to expand into 2027 and beyond. The content can be viewed here

For the organization’s latest press information, including its latest What’s New in the USA and America250 content updates, please visit www.thebrandusa.com/press

For more on Brand USA, visit TheBrandUSA.com. U.S. travel ideas and trip planning resources are available at AmericatheBeautiful.com.

Note to the Editor
Brand USA’s press kit, including high-resolution photos, is available here.

ABOUT BRAND USA

Brand USA’s mission is to drive economic growth and community prosperity throughout the United States by attracting high-impact international travelers through strategic marketing and travel policy communications.

Created by the Travel Promotion Act, Brand USA operates at no cost to American taxpayers. The nation’s destination marketing organization is funded by contributions from visitors’ bureaus, travel brands, and other nonfederal entities that are matched by a portion of the fee paid by international visitors under the Electronic System for Travel Authorization.

According to independent studies by Tourism Economics, over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.

MEDIA CONTACTS

Chris Heywood
Brand USA Global Communications 
cheywood@thebrandusa.com
press@thebrandusa.com

Tyler Lehner
Edelman
tyler.lehner@edelman.com

Travel with confidence to the USA
Travel with confidence to the USA

 

Get Facts. Get Going.
Get Facts. Get Going.

 

Video – https://mma.prnasia.com/media2/2981512/Brand_USA.mp4

Sangfor Technologies Leads Next-Generation VMware Alternatives Conversation at Executive Forum 2026 in Bangkok


BANGKOK, THAILAND – Media OutReach Newswire – 18 May 2026 – Sangfor Technologies successfully hosted the Sangfor Executive Forum 2026 in Bangkok, bringing together CIOs, IT leaders, and cybersecurity decision-makers to explore how organizations can modernise IT infrastructure, accelerate AI adoption, and reduce reliance on legacy virtualisation environments.

Sangfor-1.jpg

Held under the theme “Run · Build · Protect: Driving the Future with the Power of AI,” the forum showcased how enterprises across Asia Pacific are rethinking traditional infrastructure strategies and adopting integrated cloud platforms designed to simplify operations, strengthen security, and support long-term AI-driven growth.

A major focus throughout the event was the growing market demand for VMware alternatives following industry-wide changes to licensing and infrastructure costs. Sessions explored how organizations are seeking more flexible, cost-efficient virtualization platforms that can support both traditional enterprise workloads and future AI-driven operations. Discussions also highlighted SCMT (Sangfor Cloud Management Tool), designed to support seamless VMware migration to Sangfor Cloud.

During the forum, Sangfor showcased its integrated cloud infrastructure platform, combining compute, storage, networking, organization , and built-in cybersecurity into a unified architecture designed to reduce operational complexity and simplify migration from legacy virtualization environments.

The event also highlighted Sangfor’s AI-ready infrastructure capabilities, including support for virtual machines, containers, AI workloads, and integrated storage management through a single platform.

Keith Lee, Cloud Business Director, Sangfor Technologies, said: “Across the region, organizations are reassessing legacy virtualization strategies and looking for platforms that can provide greater flexibility, operational simplicity, and long-term scalability. Businesses today need infrastructure that combines cloud, security, AI readiness, operational efficiency and friendly licensing policies within a single platform. This is driving growing interest in next-generation VMware alternatives that can support both current enterprise requirements and future AI-driven growth.”

Lee added that Sangfor continues to expand investment across Southeast Asia, with Thailand identified as one of the company’s fastest-growing markets in the region.

The forum also featured discussions around infrastructure resilience, cloud-native applications, Zero Trust security strategies, and AI-powered operations, alongside customer case studies and live demonstrations showcasing enterprise transformation initiatives across both public and private sectors.

Sarayut Siragulthiraphong, Presales Consultant, Sangfor Thailand, added: “Successful AI adoption requires more than just AI applications themselves. Organizations also need infrastructure that is secure, scalable, and capable of supporting evolving workloads.”

Sangfor was joined by partners including Cohesity, Veeam, Sundray, IT Green, VR Comm, VST ECS, and TechHub, highlighting a collaborative ecosystem supporting enterprise transformation across Asia Pacific.

Sangfor will continue the Executive Forum series across key markets in the region, with upcoming events planned:

  • 5/6/2026 Turkey (Istanbul)
  • 5/7/2026 Thailand
  • 5/10/2026 Saudi Arabia (Jeddah)
  • 5/14/2026 Turkey (Ankara)
  • 5/12-15/2026 Middle East & Africa (Shenzhen)
  • 5/17/2026 Saudi Arabia (Riyadh)
  • 5/21/2026 Malaysia
  • 6/3/2026 Philippines
  • 6/5/2026 Vietnam
  • 6/9/2026 Europe (Italy)
  • 6/11/2026 Indonesia
  • 6/24/2026 Hong Kong

For more information, please visit https://www.sangfor.com

Hashtag: #SangforTechnologies

The issuer is solely responsible for the content of this announcement.

ABOUT SANGFOR TECHNOLOGIES

Sangfor Technologies is a global provider of cloud infrastructure and cybersecurity solutions, headquartered in Shenzhen (China). Founded in 2000, the company serves over 100,000 customers worldwide across 22+ countries and regions. Sangfor delivers AI-enabled cloud infrastructure that integrates compute, storage, network and built-in security into a unified platform, helping organizations simplify digital and AI transformation.

With a strong focus on innovation and customer success, Sangfor is also recognized as a proven VMware alternative, offering enterprise-grade solutions for infrastructure modernization, migration, and operational efficiency.

For more information, visit

Emaar Properties exits the JV structure for The Eighth Gate, Damascus

  • A Renewed Commitment to Syria’s Future, Rooted in Decades of Trust

DUBAI, UAE, May 18, 2026 /PRNewswire/ — Emaar Properties PJSC (DFM: EMAAR), one of the world’s most valuable and admired real estate developers, today announced that it is in the process of exiting the JV structure relating to The Eighth Gate, its landmark mixed-use development in Yafour, Damascus, marking a decisive new chapter in Emaar’s long-standing relationship with Syria. It will be operating in the Country without any partner.

 

 

The Eighth Gate was conceived in 2005 as Syria’s first master-planned community — a US$500 million integrated development spanning commercial, retail, hospitality, and residential zones across 300,000 square metres in Yafour, 22 kilometres from the heart of Damascus.

This transition reflects Emaar’s enduring confidence in Syria’s economic resurgence and the transformative potential of The Eighth Gate for the country’s-built environment. By moving unaided, the Company will be able to ensure The Eighth Gate is delivered to the uncompromising standards that define Emaar developments worldwide. The project will also benefit from the same operational rigour and design philosophy that has shaped iconic destinations including Downtown Dubai, Dubai Hills Estate, and Emaar Beachfront.

Mohamed Alabbar, Founder of Emaar Properties, said: “Our decision to exit the JV structure of The Eighth Gate is a statement of our unwavering belief in Syria and its people. Emaar was built on the conviction that great cities deserve great communities — and Damascus is one of the greatest cities in the world.”

The Eighth Gate holds deep significance in the national imagination. Named in homage to Damascus’s legendary seven ancient gates, the enduring symbols of a civilisation that welcomed the world, the project aspires to be a modern eighth gateway: one that honours Syria’s extraordinary heritage while opening the country to a new era of growth, commerce, and community.

Note to Editors:

About Emaar Properties

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa, and Asia. One of the world’s largest real estate companies, Emaar has a land bank of approximately 600 million sq. ft. in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 129,100 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue-generating assets with approximately 1.4 million sq. mtr. of leasing revenue-generating assets and 41 hotels and resorts with over 10,000 keys (includes owned as well as managed hotels). Today, around 28 percent of Emaar’s revenue is from its shopping malls, hospitality, leisure, entertainment, commercial leasing, and international businesses.

Burj Khalifa, a global icon, Dubai Mall, the world’s most-visited retail and lifestyle destination, and Dubai Fountain, the world’s largest performing fountain, are among Emaar’s trophy destinations.

Follow Emaar on:
Facebook: www.facebook.com/emaardubai
X: www.twitter.com/emaardubai
Instagram: www.instagram.com/emaardubai

Logo: https://laotiantimes.com/wp-content/uploads/2026/05/emaar_logo.jpg

Bupa Hong Kong Launches “Bupa Care Bridge”, an Affordable Health Insurance Solution Designed for Cross‑border Living

New medical plan combines cashless inpatient protection across Hong Kong and Mainland China with embedded outpatient and preventive care in Hong Kong


HONG KONG SAR – Media OutReach Newswire – 18 May 2026 – Bupa Hong Kong today announced the launch of Bupa Care Bridge Health Insurance Scheme, a new medical insurance solution designed to support Hong Kong residents whose lives increasingly span Hong Kong and Mainland China, and who are seeking affordable, practical health protection that covers both major medical events and everyday healthcare needs.

Bupa Hong Kong Launches Bupa Care Bridge as an Affordable Health Insurance Solution for Cross-border Living
Bupa Hong Kong Launches Bupa Care Bridge as an Affordable Health Insurance Solution for Cross-border Living

Cross‑border healthcare has become a growing reality for many Hong Kong people. In 2024 alone, Hong Kong residents made approximately 700,000 medical visits in Shenzhen, reflecting rising familiarity with receiving medical services across the border for efficiency, convenience and follow‑up care. At the same time, most continue to rely on Hong Kong for routine outpatient consultations, ongoing care and long‑term health management.

Bupa Care Bridge is designed around this reality. The scheme provides inpatient coverage across Hong Kong and Mainland China, while anchoring outpatient and preventive care in Hong Kong, where everyday healthcare is most frequently accessed. Designed with affordability in mind, the scheme offers two plan levels and flexible deductible options that allow customers to balance premium levels with the degree of protection they need, making the plan relevant to young adults, cross‑border professionals and retirees, including those managing healthcare costs over the long term.

Rather than positioning outpatient care as an optional add-on, Bupa Care Bridge embeds outpatient services within the medical plan itself, helping customers manage everyday healthcare costs more predictably while maintaining comprehensive inpatient protection.

Key features of Bupa Care Bridge include:

  • Cashless inpatient care at designated hospitals, subject to pre-authorisation, with entitlement to standard private room accommodation in Mainland China and semi-private room accommodation in Hong Kong, providing greater certainty and comfort during hospital stays.
  • Inpatient coverage across Mainland China or Greater China (Hong Kong, Macau, Mainland China and Taiwan), based on plan level, with worldwide coverage for emergency treatment to support major medical needs wherever they arise.
  • Embedded outpatient care in Hong Kong, supporting everyday healthcare needs and follow-up care outside hospital settings (only applicable to Bupa Care Bridge Health Insurance Scheme Plus Plan). Covered services include general practitioner and specialist consultations, traditional Chinese medicine, physiotherapy, and X-ray and laboratory tests.
  • Clear, predictable co‑payments for outpatient services, helping customers manage routine healthcare costs — with GP consultations from HK$40 per visit, specialist consultations from HK$60 per visit, and defined co‑payments for other outpatient services.
  • Simplified underwriting with a streamlined health questionnaire, reducing friction at enrolment.
  • Guaranteed lifetime renewal, providing long‑term certainty as healthcare needs evolve.
  • Care coordination support for cross-border hospital treatment, including assistance with arranging transportation at discharge from hospital to home in Hong Kong and Shenzhen.

The scheme also supports preventive care, offering access to health check‑ups to encourage early detection and ongoing health monitoring, helping customers take a more proactive approach to managing their health rather than reacting only when serious illness occurs.

By combining affordable everyday outpatient care in Hong Kong with cashless inpatient protection across borders, Bupa Care Bridge supports both short‑term healthcare needs and longer‑term health planning in a more connected region.

Bupa Care Bridge Health Insurance Scheme is now available for enrolment. For more information, please visit www.bupa.com.hk/en/care-bridge.

Hashtag: #保柏香港 #BupaHongKong #跨境醫療 #CrossBorderHealthcare #GreaterChina

The issuer is solely responsible for the content of this announcement.

Bupa – An international health insurance specialist

Established in 1947, Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 68 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia.

Bupa has been a health insurance specialist in Hong Kong since 1976, offering one-stop solutions across domestic and international health insurance, and healthcare services. Our comprehensive medical insurance schemes are tailored to meet individual needs, and we provide health solutions for companies of all sizes. We also have a team of registered nurses, health management professionals, and doctors who provide various expert healthcare support.

Our healthcare provision arm, Quality HealthCare Medical Services (QHMS), became part of Bupa in October 2013. QHMS offers Western Medicine, Traditional Chinese Medicine, Diagnostics & Imaging, Physiotherapy, Mental Health and Wellness services via a network of over 1,650 provider service points in Hong Kong.

For more information, visit .

V-GREEN Partners With Local Authorities And Businesses In The Philippines To Advance Large-Scale EV Infrastructure


MANILA, PHILIPPINES – Media OutReach Newswire – 18 May 2026 V-GREEN, the global charging infrastructure development company, has signed Memoranda of Understanding (MOUs) with the Provincial Government of Bataan and Clean Fuel, one of the leading independent fuel companies in the Philippines, to expand EV charging and battery swapping infrastructure in high-traffic areas across the provinces of Bataan and Cavite. These initiatives support V-GREEN’s long-term goal of delivering a more convenient ownership experience for both electric car and electric two-wheeler users, helping accelerate EV adoption in the Philippines.

Representatives of V-GREEN and the Bataan Provincial Government signed a Memorandum of Understanding (MOU) to develop EV charging and battery-swapping infrastructure in the Philippines.
Representatives of V-GREEN and the Bataan Provincial Government signed a Memorandum of Understanding (MOU) to develop EV charging and battery-swapping infrastructure in the Philippines.

Under the MOU, V-GREEN and the Provincial Government of Bataan will collaborate on the planning, deployment, and operation of a province-wide EV charging network. This network will cover one city and 11 municipalities, positioning Bataan as a leading model for EV adoption in the Philippines.

Specifically, V-GREEN targets the deployment of 600 charging stations and 1,200 battery swapping stations across Bataan. The company will be responsible for the supply, installation, operation, and maintenance of the charging network, while the Provincial Government of Bataan will facilitate permits, endorse strategic locations, and coordinate with local government units.

In parallel, V-GREEN has also signed an MOU with Clean Fuel to explore the development of EV charging stations at high-traffic fuel stations in Dasmariñas, Cavite.

As one of the leading independent fuel companies in the Philippines, with a network of more than 100 stations across Luzon, Clean Fuel also shares V-GREEN’s vision of promoting greener mobility and enhancing the customer experience. The collaboration will focus on identifying suitable locations and the potential integration of EV infrastructure into Clean Fuel’s existing retail network, making charging more convenient by allowing users to charge at familiar stops along their journeys.

The new agreements lay important groundwork for VinFast’s upcoming launch of electric scooters in the Philippines, ensuring battery swapping infrastructure availability from day one. At the same time, the expanded charging network will continue enhancing convenience for existing VinFast electric car users, contributing to a more comprehensive electric mobility ecosystem in the country.

Representatives of V-GREEN and Clean Fuel signed a Memorandum of Understanding (MOU) to expand EV charging infrastructure across key high-traffic areas in the Philippines.
Representatives of V-GREEN and Clean Fuel signed a Memorandum of Understanding (MOU) to expand EV charging infrastructure across key high-traffic areas in the Philippines.

Hon. Jose Enrique S. Garcia III, Governor of Bataan, said: “This collaboration reflects our commitment to advancing sustainable mobility in our province. By working with V-GREEN, we are building the foundation for an EV ecosystem that promotes innovation, strengthens environmental responsibility, and prioritizes long-term development.”

Mr. Nguyen Anh Quynh, Global CEO of V-GREEN, said: “Expanding EV infrastructure requires both scale and accessibility. Through our partnerships with government and private sector stakeholders, we are building a charging network that supports real-world usage and makes electric mobility more practical for Filipino drivers.”

V-GREEN was founded by VinFast founder Mr. Pham Nhat Vuong, with the goal of investing in and developing charging infrastructure systems to support VinFast’s global expansion, with the Philippines identified as one of its key markets. By expanding infrastructure at both the national and local levels, V-GREEN continues to reinforce its pioneering role in making EV charging and battery swapping more accessible, widespread, and practical for Filipino consumers.

Hashtag: #V-GREEN

The issuer is solely responsible for the content of this announcement.

ICEX’s Audiovisual From Spain premieres three new short films at Cannes as part of its ‘Where Talent Ignites’ campaign

Films directed by Carla Simón, Turbo (Pau López and Gerardo del Hierro), and Nicolás Méndez connect cinema, fashion, music, animation, and design

CANNES, France, May 18, 2026 /PRNewswire/ — Audiovisual From Spain, the internationalization initiative of ICEX Spain Trade and Investment, premiered three new short films at Cannes as part of the 2026 edition of the Where Talent Ignites campaign.

FLAMENCO
FLAMENCO

 

Presented on May 17 during the Cannes Film Festival, the three films expand the campaign’s international narrative by connecting Spanish audiovisual creation with fashion, music, animation, design, dance and contemporary visual culture.

The films are now available globally at: https://spainwheretalentignites.com

The three productions bring together internationally recognized Spanish talent across multiple creative disciplines:

  • Flamenco, directed by Carla Simón and starring Rocío Molina, revisits flamenco through a contemporary cinematic lens. Produced by Mamma Team, the film also features Niño de Elche, Dolores La Agujeta, Carmela Greco and Ángeles Toledano.
  • La Llama, directed by Turbo (Pau López and Gerardo del Hierro), explores Spanish creativity and design through animation. Produced by White Horse and Apartamento, the film features character design by Jaime Hayon, music by Yerai Cortés and vocals by La Tania.
  • La Tarara, directed by Nicolás Méndez and produced by CANADA, moves through the worlds of fashion and cinematic storytelling, starring Ingrid García-Jonsson, Bárbara Lennie and Lucas Catalán, with special appearances by Rossy de Palma, Eugenia Silva, Milena Smit, Arón Piper and Miguel Bernardeau.

Together, the three films reflect a cross-disciplinary vision of contemporary Spanish creativity and reinforce Spain’s growing international presence across audiovisual and creative industries.

“The international visibility of Spanish audiovisual talent is experiencing an exceptional moment,” said Elisa Carbonell, CEO of ICEX Spain Trade and Investment. “Through initiatives such as Where Talent Ignites, we want to continue strengthening Spain’s global positioning by connecting audiovisual creation with other creative industries and showcasing the diversity, innovation and international potential of Spanish talent.”

The Cannes premiere takes place during a year of strong international momentum for Spanish audiovisual creation, marked by major festival selections, awards recognition and growing global attention toward Spanish filmmakers, creators and production companies.

Following Cannes, the films will continue their international circulation as part of the 2026 Where Talent Ignites campaign and will also be presented during the Spanish Film Showcase in Mexico City, taking place from May 27 to 31 at Cinépolis cinemas, alongside additional international festival and industry screenings throughout the year.

Watch the films:
https://spainwheretalentignites.com

Press materials:
https://drive.google.com/drive/u/1/folders/1CZ5QuzNSEs9k8J41MR1UPZpbkNpsnM08

About Audiovisual From Spain – ICEX
Audiovisual From Spain is the international brand created by ICEX Spain Trade and Investment to promote Spanish audiovisual talent, content and industry capabilities at major global markets, festivals and professional events.

Media Contact
Eva Herrero – MadAvenue
eva@madavenue.es

 

LA LLAMA
LA LLAMA

 

LA TARARA
LA TARARA

 

FLAMENCO FILM FRAME
FLAMENCO FILM FRAME

 

LA LLAMA FILM FRAME
LA LLAMA FILM FRAME

 

LA TARARA FILM FRAME
LA TARARA FILM FRAME

 

 

MEXC Launches AI Strategy, Advancing Its End-to-End AI Trading Ecosystem

VICTORIA, Seychelles, May 18, 2026 /PRNewswire/ — MEXC, a pioneer in 0-fee digital asset trading, has completed a comprehensive AI product upgrade with the official launch of the industry’s first fully free and open trading agent: AI Strategy. This marks the evolution of MEXC AI from a decision-support tool into an autonomous trading agent capable of understanding user intent and independently executing trades, creating a complete end-to-end trading workflow.

MEXC Launches AI Strategy, Advancing Its End-to-End AI Trading Ecosystem
MEXC Launches AI Strategy, Advancing Its End-to-End AI Trading Ecosystem

In traditional trading, every step, from identifying opportunities to executing trades, requires manual involvement, making the process both time-consuming and highly susceptible to emotional decision-making. MEXC AI Strategy redefines this workflow. Users simply express their ideas, while the AI handles intent analysis, strategy generation, continuous market monitoring, and automated execution. MEXC AI Strategy offers three key highlights:

Generate Complex Strategies with Natural Language

Users no longer need quantitative trading expertise or coding skills. By simply chatting with MEXC AI, they can create personalized trading strategies tailored to their own preferences. The system supports not only common technical indicators, but also complex conditional strategies across multiple platforms and data sources. For example, users can set instructions such as: “Go long when ETH breaks out of a bilateral pattern, with an 8% take-profit target,” or “Go long when Elon Musk posts on X and the token price rises.” The AI can automatically understand the intent and generate the corresponding strategy.

Real-Time Social Media Monitoring to Capture Opportunities Faster

In news-driven markets, information asymmetry often determines profit and loss. MEXC AI Strategy can monitor real-time signals from social platforms such as X, continuously tracking influential figures and market sentiment. Strategies can be triggered within seconds after relevant events occur, helping users seize market opportunities at the earliest possible moment.

24/7 Automated Market Monitoring, Free for Everyone

Powered by integration with leading AI models, MEXC AI Strategy continuously monitors and executes trades around the clock, allowing users to stay active in the market without constantly watching charts. The feature is also fully open and free to use, enabling anyone to access AI-powered automated trading with zero barriers to entry.

For detailed guides and FAQs, please visit MEXC Learn.

With this latest upgrade, the MEXC AI product ecosystem has become even more comprehensive. The platform’s Smart Chart displays AI-powered price predictions, probability-of-rise indicators, and upcoming event alerts directly beneath candlestick charts, transforming market analysis that users previously had to piece together themselves into structured, actionable insights. The AI Consultant provides personalized recommendations based on users’ actual portfolio positions, while AI Strategy converts users’ market views directly into executable strategies and automated orders. Together, the three features cover the complete trading workflow: from discovery to analysis and finally to execution.

Vugar Usi, CEO of MEXC, said:

“Zero-fee trading removed the cost barrier to trading, while MEXC AI is removing an even more critical barrier: execution. While much of the industry focuses AI capabilities on professional infrastructure, MEXC has chosen to start from the real workflows of everyday traders, truly understanding user intent and helping them execute more efficiently. The goal of MEXC AI is to ensure that every opportunity users recognize can actually be captured, delivering on our promise of “Infinite Opportunities.”

In the first quarter of 2026, MEXC AI-related features recorded approximately 140,000 daily active users, while cumulative quarterly active users surpassed 1.04 million, reflecting growing market demand for AI-powered trading assistance tools. Users can now log in through the official MEXC website or app to experience the latest MEXC AI landing page.

About MEXC

MEXC is the world’s fastest-growing cryptocurrency exchange, trusted by more than 40 million users across 170+ markets. Built on a user-first philosophy, MEXC offers industry-leading 0-fee trading and access to over 3,000 digital assets. As the Gateway to Infinite Opportunities, MEXC provides a single platform where users can easily trade cryptocurrencies alongside tokenized assets, including stocks, ETFs, commodities, and precious metals.

MEXC Official Website X TelegramHow to Sign Up on MEXC

 

ICEX’s Audiovisual From Spain premieres three new short films at Cannes as part of its ‘Where Talent Ignites’ campaign

Films directed by Carla Simón, Turbo (Pau López and Gerardo del Hierro), and Nicolás Méndez connect cinema, fashion, music, animation, and design

CANNES, France, May 18, 2026 /PRNewswire/ — Audiovisual From Spain, the internationalization initiative of ICEX Spain Trade and Investment, premiered three new short films at Cannes as part of the 2026 edition of the Where Talent Ignites campaign.

FLAMENCO
FLAMENCO

 

Presented on May 17 during the Cannes Film Festival, the three films expand the campaign’s international narrative by connecting Spanish audiovisual creation with fashion, music, animation, design, dance and contemporary visual culture.

The films are now available globally at: https://spainwheretalentignites.com

The three productions bring together internationally recognized Spanish talent across multiple creative disciplines:

  • Flamenco, directed by Carla Simón and starring Rocío Molina, revisits flamenco through a contemporary cinematic lens. Produced by Mamma Team, the film also features Niño de Elche, Dolores La Agujeta, Carmela Greco and Ángeles Toledano.
  • La Llama, directed by Turbo (Pau López and Gerardo del Hierro), explores Spanish creativity and design through animation. Produced by White Horse and Apartamento, the film features character design by Jaime Hayon, music by Yerai Cortés and vocals by La Tania.
  • La Tarara, directed by Nicolás Méndez and produced by CANADA, moves through the worlds of fashion and cinematic storytelling, starring Ingrid García-Jonsson, Bárbara Lennie and Lucas Catalán, with special appearances by Rossy de Palma, Eugenia Silva, Milena Smit, Arón Piper and Miguel Bernardeau.

Together, the three films reflect a cross-disciplinary vision of contemporary Spanish creativity and reinforce Spain’s growing international presence across audiovisual and creative industries.

“The international visibility of Spanish audiovisual talent is experiencing an exceptional moment,” said Elisa Carbonell, CEO of ICEX Spain Trade and Investment. “Through initiatives such as Where Talent Ignites, we want to continue strengthening Spain’s global positioning by connecting audiovisual creation with other creative industries and showcasing the diversity, innovation and international potential of Spanish talent.”

The Cannes premiere takes place during a year of strong international momentum for Spanish audiovisual creation, marked by major festival selections, awards recognition and growing global attention toward Spanish filmmakers, creators and production companies.

Following Cannes, the films will continue their international circulation as part of the 2026 Where Talent Ignites campaign and will also be presented during the Spanish Film Showcase in Mexico City, taking place from May 27 to 31 at Cinépolis cinemas, alongside additional international festival and industry screenings throughout the year.

Watch the films:
https://spainwheretalentignites.com

Press materials:
https://drive.google.com/drive/u/1/folders/1CZ5QuzNSEs9k8J41MR1UPZpbkNpsnM08

About Audiovisual From Spain – ICEX
Audiovisual From Spain is the international brand created by ICEX Spain Trade and Investment to promote Spanish audiovisual talent, content and industry capabilities at major global markets, festivals and professional events.

Media Contact
Eva Herrero – MadAvenue
eva@madavenue.es

Photo: https://laotiantimes.com/wp-content/uploads/2026/05/afs_flamenco-1.jpg
Photo: https://laotiantimes.com/wp-content/uploads/2026/05/afs_la_llama-1.jpg
Photo: https://laotiantimes.com/wp-content/uploads/2026/05/afs_la_tarara-1.jpg
Photo: https://laotiantimes.com/wp-content/uploads/2026/05/afs_flamenco_film_frame-1.jpg
Photo: https://laotiantimes.com/wp-content/uploads/2026/05/afs_la_llama_film_frame-1.jpg
Photo: https://laotiantimes.com/wp-content/uploads/2026/05/afs_la_tarara_film_frame-1.jpg
Logo:  https://laotiantimes.com/wp-content/uploads/2026/05/where_talent_ignites_logo-1.jpg

LA LLAMA
LA LLAMA

 

LA TARARA
LA TARARA

 

FLAMENCO FILM FRAME
FLAMENCO FILM FRAME

 

LA LLAMA FILM FRAME
LA LLAMA FILM FRAME

 

LA TARARA FILM FRAME
LA TARARA FILM FRAME