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TraceLink Continues Rapid Growth and Completes Transformation into Platform Company in 2024

BOSTON, Jan. 17, 2025 /PRNewswire/ — TraceLink, the only no-code network digitalization platform for intelligent orchestration of the supply chain, today announced a landmark year of customer growth and groundbreaking product innovation. Fueled by the rapid adoption of end-to-end supply chain orchestration solutions on OPUS, the Orchestration Platform for Universal Solutions, TraceLink and its expanding ecosystem of partners are poised to redefine the future of digital supply chain transformation in Healthcare, Life Sciences, and beyond.

Customer & Network Ecosystem Growth Through Platform Excellence 

In 2024, TraceLink recorded explosive growth across its global customer base and trading partner network, adding 231 new customers, including 50 competitive winbacks for global track-and-trace orchestration and 43 new customers for Multienterprise Information Network Tower (MINT) in the solution’s first calendar year of general availability. This commercial success was spurred by significant OPUS platform innovation, including the introduction of the industry’s only no-code, drag-and-drop capabilities that enable business users to configure multienterprise supply chain solutions and end-to-end supply chain reports and dashboards. These capabilities, combined with the introduction of an AI assistant and a fully open ecosystem for certified Solution Partners and Technology Partners, are enabling TraceLink customers to radically accelerate strategic end-to-end supply chain digitalization programs with their trading partner networks.

“2024 has been a transformative year for TraceLink as customer adoption of MINT on OPUS has seen more than forty new Life Sciences and Healthcare companies signing up to accelerate their supply chain digitalization journeys. These innovative first-movers operate supply chains across multiple product classes, are headquartered in more than a dozen countries, come from four different segments across the end-to-end supply chain, and are pursuing orchestration use cases spanning External Manufacturing, Direct Supply Management, Logistics, Transportation, and Commerce,” said Shabbir Dahod, President & CEO of TraceLink. “In 2025, the market should expect further innovation from TraceLink, including the release of AI-powered supply chain orchestration agents which will accelerate customers’ business performance using the growing volume of real-time, end-to-end supply chain transactions and track-and-trace orchestration data flowing through the TraceLink Network.”

TraceLink Completes Transformation Into a Platform Company

Based on the benefits that TraceLink derives from using the OPUS platform’s no-code digitalization tools with a growing ecosystem of certified partners, TraceLink has restructured its global team to serve its customers more effectively as a platform company. This strategic organizational evolution reflects TraceLink’s enhanced ability to scale, enabling the company to serve 10-100 times more customers and their trading partners while delivering richer capabilities that empower the orchestration of all business processes in pursuit of end-to-end supply chain digitalization. By advancing end-to-end digitalization—a critical prerequisite in creating the real-time data needed for leveraging AI and machine learning—TraceLink and its partner ecosystem are driving the future of supply chain management, strengthening its leadership in AI-driven supply chain intelligence, and continuing to lead the market in serving the regulatory compliance and global track-and-trace needs of TraceLink’s more than 1,750+ customers.

For media inquiries, please contact: Erica Burns (eburns@tracelink.com).

About TraceLink 

TraceLink Inc. is the largest end-to-end intelligent supply chain platform for life sciences and healthcare, enabling end-to-end orchestration by connecting more than 291,000 healthcare and life sciences entities through its B2N Integrate-Once™ network. Leading businesses trust TraceLink to deliver complete global connectivity, visibility, and traceability of healthcare products, ensuring that every patient gets the medicines they need when needed, safely and securely. To learn more, visit www.tracelink.com.

 

TraceLink Continues Rapid Growth and Completes Transformation into Platform Company in 2024

BOSTON, Jan. 17, 2025 /PRNewswire/ — TraceLink, the only no-code network digitalization platform for intelligent orchestration of the supply chain, today announced a landmark year of customer growth and groundbreaking product innovation. Fueled by the rapid adoption of end-to-end supply chain orchestration solutions on OPUS, the Orchestration Platform for Universal Solutions, TraceLink and its expanding ecosystem of partners are poised to redefine the future of digital supply chain transformation in Healthcare, Life Sciences, and beyond.

Customer & Network Ecosystem Growth Through Platform Excellence 

In 2024, TraceLink recorded explosive growth across its global customer base and trading partner network, adding 231 new customers, including 50 competitive winbacks for global track-and-trace orchestration and 43 new customers for Multienterprise Information Network Tower (MINT) in the solution’s first calendar year of general availability. This commercial success was spurred by significant OPUS platform innovation, including the introduction of the industry’s only no-code, drag-and-drop capabilities that enable business users to configure multienterprise supply chain solutions and end-to-end supply chain reports and dashboards. These capabilities, combined with the introduction of an AI assistant and a fully open ecosystem for certified Solution Partners and Technology Partners, are enabling TraceLink customers to radically accelerate strategic end-to-end supply chain digitalization programs with their trading partner networks.

“2024 has been a transformative year for TraceLink as customer adoption of MINT on OPUS has seen more than forty new Life Sciences and Healthcare companies signing up to accelerate their supply chain digitalization journeys. These innovative first-movers operate supply chains across multiple product classes, are headquartered in more than a dozen countries, come from four different segments across the end-to-end supply chain, and are pursuing orchestration use cases spanning External Manufacturing, Direct Supply Management, Logistics, Transportation, and Commerce,” said Shabbir Dahod, President & CEO of TraceLink. “In 2025, the market should expect further innovation from TraceLink, including the release of AI-powered supply chain orchestration agents which will accelerate customers’ business performance using the growing volume of real-time, end-to-end supply chain transactions and track-and-trace orchestration data flowing through the TraceLink Network.”

TraceLink Completes Transformation Into a Platform Company

Based on the benefits that TraceLink derives from using the OPUS platform’s no-code digitalization tools with a growing ecosystem of certified partners, TraceLink has restructured its global team to serve its customers more effectively as a platform company. This strategic organizational evolution reflects TraceLink’s enhanced ability to scale, enabling the company to serve 10-100 times more customers and their trading partners while delivering richer capabilities that empower the orchestration of all business processes in pursuit of end-to-end supply chain digitalization. By advancing end-to-end digitalization—a critical prerequisite in creating the real-time data needed for leveraging AI and machine learning—TraceLink and its partner ecosystem are driving the future of supply chain management, strengthening its leadership in AI-driven supply chain intelligence, and continuing to lead the market in serving the regulatory compliance and global track-and-trace needs of TraceLink’s more than 1,750+ customers.

For media inquiries, please contact: Erica Burns (eburns@tracelink.com).

About TraceLink 

TraceLink Inc. is the largest end-to-end intelligent supply chain platform for life sciences and healthcare, enabling end-to-end orchestration by connecting more than 291,000 healthcare and life sciences entities through its B2N Integrate-Once™ network. Leading businesses trust TraceLink to deliver complete global connectivity, visibility, and traceability of healthcare products, ensuring that every patient gets the medicines they need when needed, safely and securely. To learn more, visit www.tracelink.com.

 

TraceLink Continues Rapid Growth and Completes Transformation into Platform Company in 2024

BOSTON, Jan. 17, 2025 /PRNewswire/ — TraceLink, the only no-code network digitalization platform for intelligent orchestration of the supply chain, today announced a landmark year of customer growth and groundbreaking product innovation. Fueled by the rapid adoption of end-to-end supply chain orchestration solutions on OPUS, the Orchestration Platform for Universal Solutions, TraceLink and its expanding ecosystem of partners are poised to redefine the future of digital supply chain transformation in Healthcare, Life Sciences, and beyond.

Customer & Network Ecosystem Growth Through Platform Excellence 

In 2024, TraceLink recorded explosive growth across its global customer base and trading partner network, adding 231 new customers, including 50 competitive winbacks for global track-and-trace orchestration and 43 new customers for Multienterprise Information Network Tower (MINT) in the solution’s first calendar year of general availability. This commercial success was spurred by significant OPUS platform innovation, including the introduction of the industry’s only no-code, drag-and-drop capabilities that enable business users to configure multienterprise supply chain solutions and end-to-end supply chain reports and dashboards. These capabilities, combined with the introduction of an AI assistant and a fully open ecosystem for certified Solution Partners and Technology Partners, are enabling TraceLink customers to radically accelerate strategic end-to-end supply chain digitalization programs with their trading partner networks.

“2024 has been a transformative year for TraceLink as customer adoption of MINT on OPUS has seen more than forty new Life Sciences and Healthcare companies signing up to accelerate their supply chain digitalization journeys. These innovative first-movers operate supply chains across multiple product classes, are headquartered in more than a dozen countries, come from four different segments across the end-to-end supply chain, and are pursuing orchestration use cases spanning External Manufacturing, Direct Supply Management, Logistics, Transportation, and Commerce,” said Shabbir Dahod, President & CEO of TraceLink. “In 2025, the market should expect further innovation from TraceLink, including the release of AI-powered supply chain orchestration agents which will accelerate customers’ business performance using the growing volume of real-time, end-to-end supply chain transactions and track-and-trace orchestration data flowing through the TraceLink Network.”

TraceLink Completes Transformation Into a Platform Company

Based on the benefits that TraceLink derives from using the OPUS platform’s no-code digitalization tools with a growing ecosystem of certified partners, TraceLink has restructured its global team to serve its customers more effectively as a platform company. This strategic organizational evolution reflects TraceLink’s enhanced ability to scale, enabling the company to serve 10-100 times more customers and their trading partners while delivering richer capabilities that empower the orchestration of all business processes in pursuit of end-to-end supply chain digitalization. By advancing end-to-end digitalization—a critical prerequisite in creating the real-time data needed for leveraging AI and machine learning—TraceLink and its partner ecosystem are driving the future of supply chain management, strengthening its leadership in AI-driven supply chain intelligence, and continuing to lead the market in serving the regulatory compliance and global track-and-trace needs of TraceLink’s more than 1,750+ customers.

For media inquiries, please contact: Erica Burns (eburns@tracelink.com).

About TraceLink 

TraceLink Inc. is the largest end-to-end intelligent supply chain platform for life sciences and healthcare, enabling end-to-end orchestration by connecting more than 291,000 healthcare and life sciences entities through its B2N Integrate-Once™ network. Leading businesses trust TraceLink to deliver complete global connectivity, visibility, and traceability of healthcare products, ensuring that every patient gets the medicines they need when needed, safely and securely. To learn more, visit www.tracelink.com.

 

TraceLink Continues Rapid Growth and Completes Transformation into Platform Company in 2024

BOSTON, Jan. 17, 2025 /PRNewswire/ — TraceLink, the only no-code network digitalization platform for intelligent orchestration of the supply chain, today announced a landmark year of customer growth and groundbreaking product innovation. Fueled by the rapid adoption of end-to-end supply chain orchestration solutions on OPUS, the Orchestration Platform for Universal Solutions, TraceLink and its expanding ecosystem of partners are poised to redefine the future of digital supply chain transformation in Healthcare, Life Sciences, and beyond.

Customer & Network Ecosystem Growth Through Platform Excellence 

In 2024, TraceLink recorded explosive growth across its global customer base and trading partner network, adding 231 new customers, including 50 competitive winbacks for global track-and-trace orchestration and 43 new customers for Multienterprise Information Network Tower (MINT) in the solution’s first calendar year of general availability. This commercial success was spurred by significant OPUS platform innovation, including the introduction of the industry’s only no-code, drag-and-drop capabilities that enable business users to configure multienterprise supply chain solutions and end-to-end supply chain reports and dashboards. These capabilities, combined with the introduction of an AI assistant and a fully open ecosystem for certified Solution Partners and Technology Partners, are enabling TraceLink customers to radically accelerate strategic end-to-end supply chain digitalization programs with their trading partner networks.

“2024 has been a transformative year for TraceLink as customer adoption of MINT on OPUS has seen more than forty new Life Sciences and Healthcare companies signing up to accelerate their supply chain digitalization journeys. These innovative first-movers operate supply chains across multiple product classes, are headquartered in more than a dozen countries, come from four different segments across the end-to-end supply chain, and are pursuing orchestration use cases spanning External Manufacturing, Direct Supply Management, Logistics, Transportation, and Commerce,” said Shabbir Dahod, President & CEO of TraceLink. “In 2025, the market should expect further innovation from TraceLink, including the release of AI-powered supply chain orchestration agents which will accelerate customers’ business performance using the growing volume of real-time, end-to-end supply chain transactions and track-and-trace orchestration data flowing through the TraceLink Network.”

TraceLink Completes Transformation Into a Platform Company

Based on the benefits that TraceLink derives from using the OPUS platform’s no-code digitalization tools with a growing ecosystem of certified partners, TraceLink has restructured its global team to serve its customers more effectively as a platform company. This strategic organizational evolution reflects TraceLink’s enhanced ability to scale, enabling the company to serve 10-100 times more customers and their trading partners while delivering richer capabilities that empower the orchestration of all business processes in pursuit of end-to-end supply chain digitalization. By advancing end-to-end digitalization—a critical prerequisite in creating the real-time data needed for leveraging AI and machine learning—TraceLink and its partner ecosystem are driving the future of supply chain management, strengthening its leadership in AI-driven supply chain intelligence, and continuing to lead the market in serving the regulatory compliance and global track-and-trace needs of TraceLink’s more than 1,750+ customers.

For media inquiries, please contact: Erica Burns (eburns@tracelink.com).

About TraceLink 

TraceLink Inc. is the largest end-to-end intelligent supply chain platform for life sciences and healthcare, enabling end-to-end orchestration by connecting more than 291,000 healthcare and life sciences entities through its B2N Integrate-Once™ network. Leading businesses trust TraceLink to deliver complete global connectivity, visibility, and traceability of healthcare products, ensuring that every patient gets the medicines they need when needed, safely and securely. To learn more, visit www.tracelink.com.

 

G-P Closed 2024 with Best Quarter in Company History and Reported Impressive 289% Growth Over the Last Four Years; Redefining Possibility in Global Business

G-P continued to lead the global employment market and introduced the next era of HR with G-P Gia™, the world’s first AI-powered HR compliance advisor

BOSTON, Jan. 17, 2025 /PRNewswire/ — REMOTE FIRST COMPANY — G-P (Globalization Partners), recognized as the undisputed leader in global employment by industry analysts, today announced record momentum and growth in 2024, achieving its best quarter in history in Q4 2024 and reporting a 289% increase in revenue growth over the past four years.

 

G-P announced record momentum and growth in 2024.

In 2024, G-P continued to lead the global employment market with its innovation in AI-enabled employment of record (EOR) and global employment solutions and redefined the future of work and AI with the introduction of G-P Gia, the world’s first AI-powered HR compliance advisor. G-P’s unwavering commitment to delivering excellence and innovative technology is reflected in a 129% increase in customer base over the last four years, the highest customer satisfaction in the industry, and, for the fourth consecutive year, earning the top position in all EOR industry analyst reports.

“G-P recognizes AI’s pivotal role in shaping the future of business and humanity, and in 2024, we introduced groundbreaking AI products and innovations that are paving the way for the next era of HR and empowering the future of work,” said Nicole Sahin, founder and CEO of G-P. “In the face of complex business demands and challenges, we’re enabling more organizations than ever to thrive in the global economy and seize every opportunity for their business.”

“G-P has a history of innovation and seeing around corners in preparation for what’s next. And we’re proud to continue to bring new products to market while remaining profitable and cashflow positive, with a continuously accelerating growth trajectory,” Sahin continued.

The impact of AI on global business is clear and G-P is at the forefront of the AI revolution. In 2024, G-P:

  • Introduced G-P Gia, helping companies efficiently and compliantly navigate the complexities of global employment, reducing reliance on costly consultants and helping HR teams and professionals worldwide cut the cost and time of compliance by up to 95%. G-P Gia can benefit all companies, at any stage of their hiring and global employment journey, regardless if they are a current G-P customer.
  • Delivered agentic AI capabilities throughout its EOR and Contractor products, including AI-powered onboarding to provide contextual compliance-assured insights and support in real-time, customizing the onboarding experience and streamlining hiring workflows for both employers and employees.
  • Received recognition as the undisputed leader in all industry analyst reports. EOR industry analyst firms, including the Everest Group, the IEC Group and Nelson Hall, ranked G-P in the highest position in their 2024 global EOR market analysis reports touting consistent excellence in technology, AI innovation and the company’s best-in-class partnership ecosystem.

In 2024, the company also enhanced its strategic partner program. The company added  Cloudpay, TMF Group, SAP and Zucchetti as new partners, and enhanced other already-existing partnerships with the largest, best-in-class HCM and payroll leaders in the world. In addition, G-P introduced a new reseller program in 2024 to allow partners to directly resell G-P’s global employment solutions, including EOR, Contractor and G-P Gia, delivering everything a company needs to hire, onboard, and manage global teams all in one place. By bringing together the strengths of G-P’s AI-powered global employment offerings with best-in-class partners, G-P delivers the most comprehensive global HR tech solutions for customers in 180+ countries and is widely considered the preferred “partner of partners” for global employment and global compliance. 

G-P also earned many important awards in 2024. Accolades included G-P’s inclusion in the 2024 Inc. Power Partners List, 2024 Deloitte Technology Fast 500™ for the second consecutive year, Best Global Solution in Lighthouse Research & Advisory 2024 HR Tech Awards, and Brandon Hall Group Technology Excellence Awards™ for the best advance in unique HR or workforce management technology and best generative AI human resource technology.

Learn more about how G-P is enabling the future of work with its innovative, AI-powered global employment solutions here: www.G-P.com.

About G-P
G-P is the recognized leader in global employment, delivering everything companies of all sizes need to manage the full employee lifecycle. G-P offers a robust suite of products, including the world’s first AI-based global HR compliance advisor, G-P Gia, and AI-enabled Employer of Record (EOR) and Contractor products. G-P supports teams in 180+ countries with more than a decade of global employment experience, the largest team of in-country HR, legal, and compliance experts, and its unmatched proprietary knowledge base.

G-P: Global Made Possible™ 
To learn more, please visit: g-p.com or connect with us via LinkedIn, X, Facebook or check out our Blog.

Bybit Pledges RMB 5 Million to Support Relief Efforts Following Devastating Tibet Earthquake

DUBAI, UAE, Jan. 16, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is deeply saddened by the devastating earthquake that struck Tibet earlier this week, leaving a trail of destruction and heartache.

Bybit Pledges RMB 5 Million to Support Relief Efforts Following Devastating Tibet Earthquake
Bybit Pledges RMB 5 Million to Support Relief Efforts Following Devastating Tibet Earthquake

The tragedy has claimed at least 126 lives, injured 188 people, and displaced tens of thousands as over 3,000 buildings collapsed in the remote region near the northern base of Mount Everest. In response, Bybit is committing RMB 5 million in collaboration with the Red Cross Society of China (RCSC) to support critical relief and recovery efforts in the affected communities.

The 7.1-magnitude earthquake, which struck on January 7, has caused widespread devastation, with extreme winter conditions complicating rescue operations. More than 14,000 rescue workers have been mobilized to search for survivors amid sub-zero temperatures and strong winds, highlighting the urgent need for immediate aid.

“As a responsible global leader in the blockchain industry, Bybit is committed to standing with communities in their time of need,” said Helen Liu, Chief Operating Officer at Bybit. “Our thoughts are with the survivors, the rescue teams, and the families affected by this tragic event. We hope our contribution will help provide much-needed relief and support the road to recovery.”

The donation will be directed towards essential services, including emergency shelter, medical supplies, and food aid, as well as long-term rehabilitation efforts. Bybit is proud to partner with RCSC to ensure swift and impactful assistance to those in need.

At Bybit, we firmly believe in the power of compassion and collaboration. This contribution reflects our commitment to fostering resilience and hope in the face of adversity.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press 

For media inquiries, please contact: media@bybit.com

For updates, please follow: Bybit’s Communities and Social Media

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Award Ceremony for 2024 Yiwugo’s Top 10 Vendors Competition Successfully Held

YIWU, China, Jan. 16, 2025 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. On January 15, 2025,  the award ceremony for the 2024 Yiwugo’s  Top 10 Vendors Competition was successfully held at the Expo Center Hotel in Yiwu. The event was attended by executives of Yiwugo.com , presidents of industry chambers and associations, outstanding vendor representatives, and members of the media.

Award Ceremony for 2024 Yiwugo’s Top 10 Vendors Competition Successfully Held
Award Ceremony for 2024 Yiwugo’s Top 10 Vendors Competition Successfully Held

The winners of the prestigious 2024 Top 10 Vendors Competition are XUPING JEWELRY, GEMEI Electrical Appliances, Kemei Electric Appliances, Zhang Weichao Stockings Wholesale Factory, MOTARRO Stationery, Yiwu Aishang Household Daily Products Factory, Zhejiang Juqiang Decoration Material Co. , Ltd., Yiwu Hanbang Daily Necessities Firm, Julia’s Bag, and Butterfly Fly Lace Firm. This event was also attended by more than 600 other award-winning merchants and industry elites from various sectors.

The ceremony opened with an inspiring speech by Mr. Wang Jianjun, General Manager of Yiwugo. He highlighted that in the coming years, Yiwugo will focus on technological innovation as the core driver of growth, with substantial investments in cutting-edge technologies such as AI and big data. The platform aims to enhance functionality, accurately match supply and demand, and uphold its mission of “easy sourcing, trustworthy trading”, all while improving transaction efficiency and user experience.

With the release of the 2024 Comprehensive Reform Plan for International Trade in Yiwu, Yiwugo is poised to expand its overseas market presence. Backed by favorable policies, the platform will establish overseas branches and build a self-controlled international marketing network through its innovative “market + vendors” model, empowering merchants to connect their products to global markets.

Amid vibrant performances, the honored vendors took the stage one by one to graciously accept their well-deserved awards. The celebration served as a resounding testament to the remarkable achievements of Yiwugo and its merchants over the past year and their hopes for continued success in the new year.

Among the winners, XUPING JEWELRY stood out as a shining star in the jewelry industry. With nearly 30 years of dedication, the company has excelled in capturing fashion trends, mastering exceptional craftsmanship, and adopting flexible business strategies. Today, its products are sold in over 100 countries, securing its position in the global jewelry market

GEMEI Electrical Appliances and Kemei Electric Appliances, two giants in the small household appliances sector, showcased their prowess in smart appliance R&D. Both companies have consistently delivered blockbuster products, with robust online and offline sales channels on Yiwugo. Their impressive transaction volumes cement their status as leaders in the field.

Zhang Weichao Stockings Wholesale Factory, a renowned veteran foreign trade enterprise in Yiwu, once again earned its place among the top merchants. With three decades of expertise in the stock socks industry, the company has demonstrated remarkable market insight, a solid supply chain, and unwavering customer trust. MOTARRO Stationery, a first-time entrant on the Top 10 list, emerged as a dark horse. Over the past decade, the company has specialized in producing stationery, capturing markets with innovative designs and eco-friendly materials. Its new product lines have seen a surge in domestic and international orders, establishing it as a rising star in the industry.

Household goods merchants like Yiwu Aishang Household Daily Products Factor, Yiwu Hanbang Daily Necessities Firm, and Julia’s Bag were recognized for their superior products, extensive market reach, and stellar reputations. Meanwhile, Zhejiang Juqiang Decoration Material and Butterfly Fly Lace Firm represented the burgeoning accessories sector. Juqiang’s innovative materials enhance home and architectural aesthetics, while Butterfly Fly Lace Firm’s exquisite ribbons add charm to fashion and gifts, injecting fresh energy into their respective industries.

As winners took the stage amidst thunderous applause, they collectively reflected on their achievements and looked forward to an exciting future with Yiwugo.

With Yiwugo’s steadfast partnership with merchants from various sectors, the Yiwu small commodity market is set to thrive further, writing new chapters of success. Together, they aim to transform Yiwugo into the world’s most influential small commodity trade ecosystem, driving global trade prosperity and paving the way for an even brighter future!

iKala Unveils Kolr’s New Brand Identity, Pioneering the Next Evolution in AI Marketing

iKala Partners with Causal AI Innovator to Expand into the North American Market

TAIPEI, Jan. 16, 2025 /PRNewswire/ — iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr (pronounced “color”), debuting a fresh brand identity to expand its presence in global markets. The upgraded Kolr platform will continue to prioritize AI-driven innovation, with plans to launch key new features in the first quarter of this year, including the “Predictive Report” and the English version of “AI Search.” Additionally, enhancements to the “Competitor Analysis” feature will further streamline the marketing process.

iKala announced today that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr.
iKala announced today that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr.

These new capabilities will provide brands with a comprehensive, one-stop solution—spanning precise search, data analysis, and performance tracking—empowering brands to achieve higher efficiency and accuracy in trend forecasting, marketing analysis, and campaign management.

iKala Partners with Vizuro to Expand into the U.S. Market, Setting a New Global Business Strategy

Looking ahead, iKala is joining forces with Vizuro, a pioneer in multimodal and causal AI technologies, to expand into the U.S. market and establish a broader global presence. By combining the power of Kolr, the world’s largest AI-driven data marketing platform, with Vizuro’s cutting-edge marketing attribution technology, the partnership aims to revolutionize ad placements, marketing predictions, and attribution analysis. Together, they will empower global brands to unlock new marketing opportunities and drive impactful results. iKala Business Development Director, Zara Yaqoob, stated, “iKala is in a period of rapid growth. We are dedicated to expanding strategic partnerships, enhancing our brand presence, and ensuring Kolr stands out in the global market. With its robust data capabilities and innovative technologies, Kolr delivers real value to brands, agencies, and influencers.”

iKala Co-Founder and CEO, Sega Cheng, remarked, “Since its launch in 2018, KOL Radar has approached the challenge of ‘discovering influence’ as a search problem, focusing on technological innovation. This commitment has enabled the platform to expand to over 190 countries and serve more than 50,000 brands, making it one of the world’s largest AI-powered vertical search engines. We are thrilled to collaborate with our strategic partner, Vizuro, as the fully upgraded Kolr sets its sights on the global market with a fresh identity, dedicated to organizing the world’s influence.”

Vizuro Co-Founder and CEO, Yu-Feng Wei, added, “We are thrilled to join forces with iKala to form ‘Team Taiwan’ and venture into international markets on the global stage. By combining our expertise, we strive to create a synergy where one plus one exceeds two, continuing to develop industry-leading marketing technologies that bring  innovation and value to brands of all sizes worldwide.”

About iKala

iKala is a leading AI transformation solutions provider, with a mission to “enable AI competencies” of enterprises by providing AI transformation solutions, to optimize their operational efficiency and increase customer engagement. iKala’s solutions and SaaS products are available in 190+ countries, enabling over 1,000 enterprises and 50,000 brands and advertisers, including top-tier Fortune 500 companies, to transform their business.

About Vizuro

Vizuro is a leading innovator and provider of causal AI solutions, delivering powerful, actionable, and explainable applications across diverse sectors. Utilizing a proprietary self-learning AI platform, Vizuro offers managed, data-science-as-a-service solutions to swiftly deploy customized applications tailored to client needs. Founded in Boston, Vizuro specializes in addressing critical challenges in digital transformation, with solutions spanning healthcare, pharmaceuticals, marketing, manufacturing, and finance. Serving a global client base, from Fortune 100 enterprises to startups.