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PENFOLDS APPOINTS TROYE SIVAN AS CREATIVE PARTNER

Unveiling a limited-edition Bin 389 collaboration during Paris Fashion Week

PARIS, March 4, 2026 /PRNewswire/ — Today, Penfolds announced Troye Sivan as its new Creative Partner. The landmark multi-year collaboration will see the cultural phenomena lead the brand into new creative territories, celebrating shared experience.

Troye conveyed his excitement about the collaboration: “This partnership with Penfolds is a dream creative dialogue for me. Penfolds and I share a passion for culture and creating moments that matter. Together, we aspire to produce catalysts for connection.”

Penfolds Chief Marketing Officer, Kristy Keyte, also spoke to the partnership: “Troye Sivan is a visionary, whose influence spans music, fashion and design – and now, wine. He embodies many values close to Penfolds heart, like curiosity and creativity. Troye is a trusted partner who is propelling Penfolds beyond where we would go on our own, opening new pathways for us to bring people together and create never-forgotten memories.”

Troye Sivan celebrated the announcement by hosting an intimate dinner during Paris Fashion Week. Joined by a close circle of friends and creators, Troye unveiled his first collaboration, limited-edition Penfolds Bin 389 Cabernet Sauvignon Shiraz designs.

Bin 389 Designed by Troye Sivan comprises two offerings: a limited-edition 750ml gift box (RRP AUD $120.00) and a 1.5L magnum art piece (price on expression of interest), both showcasing wine from the 2023 vintage. Each 750ml bottle is carefully hand wrapped in tissue paper printed with one of twenty images selected from Troye’s personal camera roll – each image is a moment of inspiration and connection to be collected and treasured. The magnum edition, handcrafted by South Korean artist Rahee Yoon, is limited to just 20 pieces, making it an exceptionally rare collector’s item, available by expression of interest only.

The striking translucent red-and-white designs evoke warmth and nostalgia. The wine itself – a benchmark of Penfolds excellence; one of Australia’s most cellared wines and a favourite amongst collectors worldwide – reflects Troye’s expressive, approachable character and casual elegance. 

Troye Sivan follows in the footsteps of Penfolds first Creative Partner, NIGO, founder of Human Made and Artistic Director of Kenzo. Penfolds Creative Partners are globally celebrated cultural trailblazers who defy convention, merging authenticity and innovation to reshape the boundaries of creativity.

Bin 389 Designed by Troye Sivan is available globally from March 2026 via luxury retail, global travel and direct-to-consumer channels. Further collaborations between Penfolds and Troye Sivan will be announced throughout 2026. Visit www.penfolds.com for more information.

Penfolds Bin 389 Designed by Troye Sivan Magnum
Penfolds Bin 389 Designed by Troye Sivan Magnum

Penfolds Bin 389 Designed by Troye Sivan 750ml
Penfolds Bin 389 Designed by Troye Sivan 750ml


Axi Launches Buy Crypto to Simplify Digital Asset Investing

SYDNEY, March 4, 2026 /PRNewswire/ — Axi, a leading global online trading broker, announced the launch of Buy Crypto today .It is a new offering designed to provide traders and investors with secure, transparent, and straightforward access to digital assets. It enables traders to buy, sell or hold crypto on the Axi platform.

As the crypto market continues to grow, it remains characterized by volatility and complexity. With Axi Buy Crypto, the company leverages its 18+ years of industry experience to deliver a seamless solution that simplifies the process of buying and owning cryptocurrencies, enabling clients to participate with greater clarity and confidence.

“At Axi, we’ve built our reputation on credibility, transparency, and innovation,” said Stuart Cooke, Head of New Business at Axi. “Digital asset investing should meet the same professional standards as any other financial market. With Axi Buy Crypto, we are expanding our platform to meet rising demand while ensuring clients have the tools and support they need to engage responsibly.”

Key Features of Axi Buy Crypto

  • Unified platform: Access major cryptocurrencies in one place.
  • Competitive pricing: Helping clients maximize value when buying crypto.
  • Trusted provider: Backed by a globally recognized and transparent broker.
  • Integrated tools and education: Accessible resources and analytics to support informed decision-making.

The launch forms part of Axi’s broader strategy to enhance its digital asset ecosystem and provide clients with more flexible ways to access global markets.

“Our clients want to diversify into crypto with a partner they can rely on,” added Cooke. “Axi Buy Crypto delivers simplicity without compromising on transparency or security.”

The introduction of Axi Buy Crypto reflects the company’s continued commitment to innovation, client empowerment, and long-term growth in an evolving financial landscape.

For more information about Axi Buy Crypto, visit:
https://www.axi.com/int/blog/education/cryptocurrencies/spot-trading-cryptocurrency

About Axi

Axi is a global online FX and CFD trading brand, serving thousands of customers in 100+ countries. Axi offers CFDs across multiple asset classes including Forex, Shares, Gold, Oil, Coffee, Crypto and more.

Media Contact: mediaenquiries@axi.com

Promoted by AxiTrader LLC. Trading carries a high risk of investment loss. Crypto assets are complex and volatile products. Prices are highly volatile and can fluctuate rapidly, resulting in substantial losses. Crypto trading is not regulated in all jurisdictions and may not be suitable for all investors. Consider whether you understand how these products work and whether you can afford to take the high risk of losing your money.

 

Huawei Cloud Strengthens Data & AI Leadership in Thailand, Empowering Financial Institutions with Cloud-Native Database Innovation

BANGKOK, March 4, 2026 /PRNewswire/ — Huawei Cloud is strengthening its role as a strategic partner in Thailand’s digital and AI-driven economy, empowering financial institutions to achieve secure, compliant, and scalable digital transformation through cloud-native innovation.

At the Huawei Cloud Data Intelligence Forum 2026, held recently under the theme “From Data to Decisions – Growth in Action,” the company showcased its next-generation database portfolio including GaussDB, TaurusDB, and GeminiDB, while bringing together leading business executives, CTOs, and IT decision-makers to explore how advanced data infrastructure can accelerate innovation, enhance performance, and unlock sustainable growth.

The forum highlighted the growing importance of data as a strategic asset in the AI era, where enterprises must modernize legacy systems to remain competitive. Beyond showcasing technology, the event reinforced Huawei Cloud’s thought leadership in data-driven transformation and generated meaningful engagement opportunities with enterprise customers and ecosystem partners across Thailand.

Piyatida Itiravivongs, President of Huawei Cloud Thailand
Piyatida Itiravivongs, President of Huawei Cloud Thailand

“E-commerce platforms must handle sudden traffic surges. Financial institutions require real-time processing and intelligent risk control. Enterprises need systems that are not only stable and secure, but also scalable and adaptable. In this environment, database architecture directly impacts business success,” said Piyatida Itiravivongs, President of Huawei Cloud Thailand.

Driving Secure and Scalable Digital Transformation

Huawei Cloud’s database solutions namely GaussDB, TaurusDB, and GeminiDB are designed to provide secure, flexible, and scalable data management, enabling organizations to handle increasing data volumes while maintaining high performance and reliability. These capabilities are particularly critical for financial institutions, which require real-time processing, robust security, and regulatory compliance.

Surasak Wanichwatphibun, CTO, Huawei Cloud Thailand
Surasak Wanichwatphibun, CTO, Huawei Cloud Thailand

“These solutions enable organizations to handle growing data demands while driving sustainable business growth. From mission-critical systems to cloud-native innovation, our database portfolio is built to support enterprises at every stage of their digital transformation journey,” added Surasak Wanichwatphibun, CTO, Huawei Cloud Thailand.

Next-Generation Database Innovations

  • GaussDB (Enterprise Relational Database) Delivers zero data loss and financial-grade resilience, enabling mission-critical enterprises to achieve up to 50% performance improvement. In Thailand, it has enabled a large organizations to replace over 250 legacy databases with up to 99% compatibility, significantly improving performance while minimizing migration risks.
  • TaurusDB (Cloud-Native MySQL Database) :offers up to 7x MySQL performance, supporting serverless auto-scaling in seconds and zero data loss (RPO=0). It empowers enterprises to modernize current core systems, reduce operational complexity, and scale seamlessly to support rapid business growth.
  • GeminiDB(Cloud-Native Multi-Model NoSQL Database)Provides a multi-model NoSQL database service supporting Redis, Cassandra, HBase, and DynamoDB APIs. It delivers ultra-high concurrency, stable low latency, and enhanced cost efficiency, including up to 30% higher storage utilization through intelligent data management and compression technologies.

Kenneth Fong, Solution Director, Hi Sun Global
Kenneth Fong, Solution Director, Hi Sun Global

Kenneth Fong, Solution Director, Hi Sun Global, said “Through dual-core innovation and cloud-native architecture, Huawei Cloud and Hi Sun FinTech are helping financial institutions transition from costly AS400 and legacy mainframes to agile, scalable digital cores that operate in open platform. This transformation not only reduces operational costs, but also enhances flexibility and resilience—enabling institutions to innovate faster and deliver more responsive, data-driven services to their customers”

Empowering Thailand’s Data-Driven Future

Huawei Cloud continues to advance Thailand’s digital transformation by helping enterprises unlock the full value of data through cloud-native technologies. By combining advanced database innovation with a strong partner ecosystem, Huawei Cloud is enabling organizations to move from data management to data-driven decision-making—accelerating growth in the AI era.

About Huawei 

Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have more than 207,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world.

Our mission is to bring digital to every person, home and organization for a fully connected, intelligent world. To this end, we will drive ubiquitous connectivity and promote equal access to networks; bring Cloud and artificial intelligence to all four corners of the earth to provide superior computing power where you need it, when you need it; build digital platforms to help all industries and organizations become more agile, efficient, and dynamic; redefine user experience with AI, making it more personalized for people in all aspects of their life, whether they’re at home, in the office, or on the go. 

For more information, please visit Huawei online at www.huawei.com or follow us on: 
http://www.linkedin.com/company/Huawei 
http://www.twitter.com/Huawei 
http://www.facebook.com/Huawei 
http://www.youtube.com/Huawei 

Malaysia Airlines Debuts “Thousand-Mile Horse: Journeying Together in the Year of the Horse” Film, Marking Continued Momentum in China

SINGAPORE, March 4, 2026 /PRNewswire/ — Malaysia Airlines has premiered its latest film for China and key global markets, Thousand-Mile Horse: Journeying Together in the Year of the Horse. The film marks both the arrival of the Lunar New Year and a milestone in the airline’s continued growth trajectory in China. 


Malaysia Airlines Debuts “Thousand-Mile Horse: Journeying Together in the Year of the Horse” Film, Marking Continued Momentum in China

More than a seasonal campaign, the film reflects Malaysia Airlines’ strengthened long-term commitment to the China market – reinforcing both inbound and outbound flows between China and Malaysia. This commitment is evident as the carrier accelerates network expansion, restores strategic gateways, and reinforces Kuala Lumpur’s role as a leading transit hub connecting China to ASEAN, Australia, and beyond. In January 2026, the airline marked its return to Chengdu with daily non-stop services, expanding its Greater China network to seven gateways including Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong and Taipei. In 2025, the airline carried 860,000 passengers between China and Malaysia and operated 52x weekly flights across its Greater China network — underscoring its continued investment in keeping people, cultures and opportunities connected through travel.

Bryan Foong, Chief Executive Officer of Airline Business from Malaysia Aviation Group, said: “China remains one of our most important and dynamic markets. We are deepening our presence, rebuilding key gateways, and investing in meaningful engagement with Chinese travellers. ‘Thousand-Mile Horse’ reflects not the symbolism to the new Lunar Year but our long-term ambition to grow with this market, strengthen connectivity, and deliver memorable journeys for guests travelling between China, Malaysia, and the wider region.”

About the Film

Timed for the Year of the Horse, the film draws on the enduring concept in Chinese literature of the “Thousand-Mile Horse” – a symbol of endurance, strength and forward momentum. Within the context of Malaysia Airlines’ China strategy, this signals not only aspiration, but acceleration – a confident stride into new phase of expansion and strengthened market presence. 

The film opens with a child’s simple question: “What is a Thousand-Mile Horse — and what does it mean?” As two young brothers try to make sense of the mythical creature through the everyday rhythms of home, the meaning unfolding in small moments of curiosity, building to a pivotal airport scene where the child points to a Malaysia Airlines aircraft and declares, “I’ve found it — the Thousand-Mile Horse is here.” The narrative reflects a purposeful discovery, mirroring the airline’s own trajectory as it advances its growth ambitions in China.  

Reinforcing the “Time For” Campaign, Spotlighting Malaysian Hospitality

The film highlights the airline’s “Time For” global campaign, which encourages travellers to rediscover meaningful journeys, alongside its commercial content series “Elevating Moments, One Journey at a Time.” Together, these content spotlight Malaysia Airlines’ focus on delivering warm, thoughtful travel experiences anchored in Malaysian Hospitality.

Onboard, this takes shape through attentive care, small gestures for families such as the Kids’ Activity Pack, and a full-service experience designed around comfort, cuisine, and human connection. Malaysian Hospitality also extends beyond a single moment, reflecting the end-to-end full-service experience that blends comfort, care, and culinary excellence.

As the Year of the Horse symbolises speed and endurance, Malaysia Airlines enters 2026 with renewed momentum, building capacity responsibly, strengthening commercial foundations, and advancing its ambition to grow sustainably across Greater China.

The “Thousand-Mile Horse” therefore stands not merely as a symbolic film, but as a signal of forward momentum, a marker of Malaysia Airlines’ confident return, expanding footprint, and long-term commitment to the China market.

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness. As the nation’s flag bearer, it embodies the incredible diversity of Malaysia; capturing its rich traditions, cultures and cuisines via its inimitable Malaysian Hospitality across all customer touch points.

Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises of different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs. The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. For more information, please visit www.malaysiaairlines.com and download the Malaysia Airlines app to get the latest promotions conveniently at your fingertips. 

Issued by Group Communications, Malaysia Aviation Group. 

From One Image to 3D: Beginner Demand Drives Attention Toward AI Modeling Platforms

SINGAPORE, March 4, 2026 /PRNewswire/ — As generative AI expands into 3D creation, a growing number of first-time users are exploring how to convert a single image into a usable 3D model without traditional modeling expertise. Math Magic reports rising interest from these users, noting that its recently released Hitem3D v2.0 has drawn attention for its streamlined workflow and production-oriented outputs designed to lower the barrier to entry.

The trend reflects a broader change across the 3D ecosystem. In 2026, image-to-3D tools are increasingly evaluated not only on visual quality but on how reliably their outputs perform in downstream workflows such as 3D printing, game asset preparation, and digital fabrication. For newcomers, accessibility is becoming closely tied to structural predictability.


Hitem3D focuses specifically on photo-to-model conversion. The platform enables users to upload a single image and generate a structured 3D asset within minutes, avoiding the need for multi-view capture or complex photogrammetry setups. Its guided process—upload, configure, generate, export—makes AI-driven modeling more approachable for creators without prior 3D experience.

Early AI modelers often produced meshes that looked complete but required significant manual repair. Recent development across the sector has therefore emphasized print-aware reconstruction and topology stability. Hitem3D’s 2.0 pipeline reflects this direction through integrated geometry and texture generation, including high-resolution 1536³ internal texture representation output and structure-aware texture synthesis designed to improve mesh consistency.

The system also addresses common single-image challenges by inferring occluded regions and reducing lighting artifacts from source photos, helping models remain stable when exported into widely used formats for slicing software, real-time engines, and digital content pipelines.

As AI-driven modeling matures, platforms that balance automation with production awareness are expected to play a growing role in expanding access to 3D creation.

Hitem3D v2.0 is now available worldwide. Learn more about Hitem3D v2.0 and explore sample outputs at hitem3d.ai and hitem3d.ai/3dprinting/use-case.

About Hitem3D
Hitem3D, pioneered by MathMagic (founded 2024), converts single or multi-view images into production-ready 3D models for 3D printing, industrial design, and game asset creation. The platform serves users in more than 150 countries and integrates into professional digital production workflows.

Fifth Lao-Thai Friendship Bridge Generates LAK 47.5 Billion in First Month of Operation

A picture of the Fifth Lao-Thai Friendship Bridge that were used for traveling, transporting, and trading. (Photo by Pasaxon)

The 5th Lao-Thai Friendship Bridge, which officially opened on 27 December 2025, generated more than LAK 47.5 billion (approximately USD 2.2 million) in state revenue during its first month of operation. 

This strong start comes as authorities set a revenue collection target of LAK 350 billion (around USD 16 million) for 2026.

The key goods passing through the checkpoint include fuel, consumer products, electrical appliances, and construction materials. Over the past month, the bridge recorded more than 6,800 entries into Laos and over 7,500 departures, indicating a rise in cross-border movement and trade activity.

The bridge directly connects Laos’ Route 13 with Thailand’s Highway 244, creating a seamless road link between the two countries. It also forms part of the shortest land route connecting Thailand, Laos, and Vietnam, with an estimated distance of just 150 kilometers via Lao National Road No. 8.

While the bridge has had a strong start, some operational challenges persist. As a newly opened international checkpoint, certain services are still being streamlined. 

Despite the growing imports for domestic use, transit trade to third countries has remained largely unchanged. 

Moving forward, authorities emphasized that continued improvements in logistics and road infrastructure will play a significant role in determining the bridge’s long-term contribution to Laos’ economy.

EFGH Appoints Independent Director Woon Tai Ho to Strengthen Board Governance Ahead of U.S. Listing

SINGAPORE and NEW YORK, March 4, 2026 /PRNewswire/ — Embed Financial Group Holdings Pte. Ltd. (“EFGH” or the “Company”), a Singapore-headquartered financial internet infrastructure company operating across emerging markets in Africa and Asia, announced the appointment of Mr Woon Tai Ho as an Independent Director.

EFGH Appoints Woon Tai Ho as Independent Director of EFGH Board of Directors
EFGH Appoints Woon Tai Ho as Independent Director of EFGH Board of Directors

Mr Woon previously served as an Independent Advisor to the Company and member of its Board of Advisors, and now joins the Board as an Independent Director as EFGH strengthens its governance framework ahead of its proposed U.S. listing.

EFGH has entered into a definitive Business Combination Agreement (“BCA”) with WinVest Acquisition Corp. (“WinVest”), a publicly traded special purpose acquisition company, on 3 December 2025. The proposed transaction values EFGH at a pro forma enterprise value of approximately US$425 million.

Mr Woon is a pioneer of Asian broadcasting and an inductee of the Singapore Media Industry Hall of Fame. He led the team that launched Channel NewsAsia in 1999, Singapore’s English-language regional news broadcaster focused on Asia and global current affairs. Over the course of his career, he has played a key role in shaping media strategy, public trust and institutional credibility across Asia.

His appointment reflects EFGH’s commitment to building a diverse and independent board as it prepares for life as a U.S. public company.

The Company’s other Independent Directors are:

Mr Munya Chiura
A Zimbabwean with over 25 years of experience advising companies on emerging markets growth, Mr Chiura specialises in fintech expansion across Africa. He has held senior leadership roles at global cross-border platforms including dLocal, Flutterwave, Flywire and MPOWER Financing, and has also served as an Innovation Consultant to the World Bank.

Ms Cecily Ng
A Singaporean with senior leadership experience at Salesforce, Microsoft, IBM and Sun Microsystems, Ms Ng is currently Vice President and General Manager for ASEAN and Greater China at Databricks. She brings extensive experience in enterprise technology, regional market expansion and digital transformation.

Mr Goh Theng Kiat
A Singaporean with more than 30 years of experience in marketing, communications and business management, Mr Goh most recently served as Chief Customer Officer at Prudential Singapore, where he oversaw customer strategy and engagement.

EFGH’s Board is led by Founder and Executive Chairman Mr Dennis Ng, a Singaporean with more than two decades of leadership experience across banking, insurance and consulting in Asia and Africa. He has held senior roles at Prudential, Allianz and Citi, where he led initiatives in digital transformation, market expansion and large-scale revenue growth.

“As EFGH approaches its listing on a major U.S. stock exchange, the calibre of our Board reflects the seriousness with which we approach governance. Strong, independent oversight is not a formality — it is the bedrock of investor confidence and long-term value creation. I am proud to welcome Tai Ho, Cecily, Theng Kiat, and Munya to our Board. Each brings deep expertise and a proven track record, and together they will provide the independent perspective and rigour that will serve our shareholders, partners, and the communities we operate in. EFGH is at an inflection point, and having this quality of governance leadership is exactly what is needed to take us to the next level.”
— Dennis Ng, Founder, Executive Chairman and Global Chief Executive Officer, EFGH

About EFGH

Embed Financial Group Holdings Pte. Ltd. (EFGH) is a Singapore-headquartered embedded finance technology company on a mission to build the Finternet – a global, inclusive financial ecosystem powered by technology. Valued at US$425 million, EFGH enables financial institutions, enterprises, and partners across Africa and Asia to embed financial services into everyday experiences, driving financial inclusion at scale.

For more information, visit efgh.xyz

Thailand presents ‘The New Thailand’ vision at ITB Berlin 2026

Healing-led luxury, sustainable routes and hidden gems advance Thailand’s world-class positioning in Europe under TAT’s ‘Unforgettable Experience: Healing is the New Luxury’ concept

BERLIN, March 4, 2026 /PRNewswire/ — The Tourism Authority of Thailand (TAT) is unveiling the Kingdom’s latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world’s largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With ‘The New Thailand’ vision, TAT strengthens the country’s world-class destination status under the concept ‘Unforgettable Experience: Healing is the New Luxury’, spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market.

Thailand showcases ‘The New Thailand’ vision at ITB Berlin 2026, highlighting healing-led luxury, sustainable tourism routes and hidden gems as key pillars advancing the Kingdom’s world-class destination positioning in the European market.
Thailand showcases ‘The New Thailand’ vision at ITB Berlin 2026, highlighting healing-led luxury, sustainable tourism routes and hidden gems as key pillars advancing the Kingdom’s world-class destination positioning in the European market.

TAT’s participation is further elevated by the gracious presence of Her Royal Highness Princess Ubolratana, who visited the Thailand Pavilion and prepared som tam thad, a signature Thai papaya salad served in a traditional sharing tray. The live presentation highlighted Thai culinary artistry, cultural vibrancy and the philosophy of food as nourishment, drawing the attention of international media and trade partners.

Ms. Thapanee Kiatphaibool, TAT Governor, said: “ITB Berlin 2026 serves as a strategic platform to communicate The New Thailand vision with clarity and purpose. Healing-led luxury reflects evolving global demand for wellbeing and meaningful travel experiences, while sustainability and hidden gems sharpen Thailand’s competitive edge in Europe. Germany remains a priority long-haul market with clear expectations for quality, safety and responsible tourism. Through coordinated public–private sector collaboration and focused trade engagement, TAT advances Thailand’s standing as a future-ready world-class destination.”

The Thailand Pavilion presents a refreshed and contemporary image under the Unforgettable Experience: Healing is the New Luxury concept, positioning Thailand as a genuine restorative destination where wellbeing, culture and authenticity converge.

Leading a delegation of 165 Thai tourism operators at the Thailand Pavilion in Hall 26B, TAT drives high-level business negotiations with international buyers and trade visitors. Of these, 89 operators hold recognised sustainability certifications and awards, including the Thailand Tourism Awards, STAR certification, Green Hotel and CF Hotels, demonstrating significant progress in sustainable tourism standards. TAT collaborates closely with the Department of Tourism, Thai Airways International, Bangkok Airways, Airports of Thailand, Thailand Privilege Card, the Sports Authority of Thailand, the Designated Areas for Sustainable Tourism Administration, and provincial tourism associations, presenting a unified national platform that reflects strong public–private sector integration.

The showcase highlights hidden gems across all regions, including Sukhothai and Nan in the North, Suphan Buri and Ratchaburi in the Central region, and Satun and Trang in the South. The Sustainable Thailand narrative is reinforced through 10 Krabi: Travel With Care itineraries and 20 low-carbon travel routes, supported by TAT Certify standards, including STGs STAR, Thailand Tourism Awards and CF Hotels, strengthening confidence among environmentally conscious European travellers.

A highlight of the pavilion is the Saneh Thai Café, which presents wellness tourism through cuisine under the Wellness on a Plate and Worth-Life Balance themes, offering 20 curated routes that connect gastronomy, regional identity, and holistic wellbeing. Eco-friendly products crafted from marine debris and recycled materials, including driftwood art, bead necklaces, art toys and footwear, are showcased alongside interactive DIY souvenir activities such as keychains, phone straps and bracelets, reinforcing Thailand’s commitment to creative and responsible tourism.

In parallel with ITB Berlin 2026, TAT is amplifying Thailand’s presence across Berlin through Amazing Thailand Fest 2026 (The Wholesome Taste of Thai) at KaDeWe from 2–14 March 2026. Delivered in cooperation with Central Group, the high-impact brand takeover transforms the luxury department store’s façade and window displays into a showcase of Thai cuisine and tourism, positioning gastronomy as a powerful driver of destination inspiration and travel demand.

Germany continues to play a vital role in Thailand’s long-haul strategy. In 2025, Thailand welcomed 965,898 German visitors, representing a 10.60 per cent increase compared with 2024. The positive momentum has continued into 2026, with 115,700 German travellers visiting Thailand from 1–31 January, an increase of 2.55 per cent year-on-year. These travellers, with an average stay of 15.58 nights per trip, drive strong market demand for beach holidays, family travel, health and wellness, environmental conservation and slow travel, with safety remaining central to travel decision-making.

In 2026, TAT continues to strengthen the German market through targeted product highlights across Sea–Sand–Sun, Leisure and Sports, Wellness, and Nature and Outdoor segments, while advancing responsible tourism and experience-based travel that creates lasting value and meaning. Hidden gems are being positioned as compelling new destinations that appeal to the sustainable market focus of quality German travellers.

As part of the ITB Berlin programme, TAT will host the Amazing Thailand Networking Event on 4 March 2026. The gathering will bring together international media, global trade partners and key stakeholders to further outline the Value over Volume strategy and long-haul market priorities under the Healing is the New Luxury concept.

Participation at ITB Berlin 2026 is projected to generate over 5.568 billion Baht in economic value, reinforcing Thailand’s path towards a sustainable, high-value and truly unforgettable world-class destination.