ST. LOUIS, March 4, 2026 /PRNewswire/ — Global packaging leader TricorBraun appoints Louise Baker as Managing Director of TricorBraun Australia and New Zealand (ANZ), effective 9 March 2026.

Louise Baker, Managing Director of TricorBraun Australia and New Zealand (ANZ)

In this role, Baker will lead regional operations and set the strategic direction for TricorBraun ANZ, driving growth, operational excellence, and strong partnerships across the supply chain. She will oversee the full ANZ footprint of Commercial Sales, Manufacturing, Supply Chain, and Finance.

“We are pleased to welcome Louise Baker as Managing Director. This appointment reflects TricorBraun’s commitment to strong, experienced leadership as we continue to expand our presence across the Australian and New Zealand regions,” said Scott Jamroz, Chief Financial Officer, TricorBraun. “Louise is a seasoned executive in the consumer goods and packaging industries, with a proven track record of leading complex transformations, driving commercial growth, and building high-performing teams. She will be pivotal in guiding the company’s next phase of growth.”

Baker brings more than 25 years of commercial and strategic experience in fast-moving consumer goods (FMCG) and packaging sectors. She joins TricorBraun from Huhtamaki, where she served as General Manager, Foodservice Packaging Oceania, spearheading strategy and performance across traded and manufactured packaging operations. Previous roles include Senior Sales Director at PepsiCo ANZ, Sales Director at Frucor Suntory Australia, and leadership positions with Procter & Gamble UK and Goodman Fielder Australia. Baker also founded and led Capability Centre Pty Ltd., a consultancy specialising in leadership and sales capability development.

“It is an honour to lead TricorBraun ANZ into its next chapter,” said Baker. “I have long admired the company’s reputation as a trusted partner to customers in delivering innovative, fit-for-purpose packaging solutions, and as a valued partner to suppliers, supported by an outstanding team of packaging professionals. I look forward to building on the company’s strong operational performance to continue delivering exceptional service to customers across the region, while driving sustainable growth and long-term impact.”

Baker holds an MA from Oxford University and is also a graduate of the Australian Institute of Company Directors.

About TricorBraun
Founded in 1902, TricorBraun is a global packaging leader. We leverage our global scale, comprehensive scope, and unparalleled expertise to solve customers’ complex packaging problems and help them win in the marketplace. TricorBraun is comprised of more than 2,300 packaging professionals operating from more than 100 locations across the Americas, Europe, Asia, and Australia. TricorBraun is a portfolio company of Ares, Ontario Teachers’ Pension Plan and AEA Investors.

Photo – https://laotiantimes.com/wp-content/uploads/2026/03/louise_baker_md_tricorbraun.jpg

Logo – https://laotiantimes.com/wp-content/uploads/2026/03/tricorbraun_logo.jpg

SYDNEY, March 4, 2026 /PRNewswire/ — New research from Appian (Nasdaq: APPN) highlights the slow introduction of AI into the healthcare sector in Australia, with the majority of people surveyed within healthcare organisations with very few of the people surveyed within healthcare organizations stating their companies had moved beyond pilot stage implementations. The research, which surveyed 500 Australian healthcare workers,  shows while 60% are piloting AI technology or running small-scale trials, only 12% have fully deployed the technology across multiple care or administrative functions.  

Appian’s findings reinforce those of another recent study from MIT that revealed 95% of generative AI pilots fail to deliver meaningful ROI or scale effectively.

“Despite AI having the potential to contribute $13 billion annually to the Australian healthcare sector by 2030, the majority of local healthcare organisations are currently failing to move beyond AI pilots due to poor data, poor integration, and misaligned use cases. This is a major missed opportunity,” said Luke Thomas, Area Vice President, Asia Pacific and Japan at Appian. “When used correctly, AI and automation can dramatically reduce manual workloads and allow healthcare professionals to focus on direct patient care. The key is to embed AI within integrated, well-governed processes—not as isolated pilots, but as part of end-to-end workflows. With the right foundation of data integration and privacy controls, healthcare organisations can enhance both operational efficiency and the quality and accessibility of patient care.”

Digital transformation driving tangible improvements in patient care

Although there are challenges deploying AI at scale in the healthcare sector in Australia, overall, the sector is embracing digital transformation. Appian’s research shows that in recent years, 85% of healthcare workers reported their organisations have introduced new digital initiatives to enhance service delivery and patient outcomes.

An overwhelming 90% of Australian healthcare workers report that digital transformation projects have had a positive impact on patients and staff, and 70% believe their organisation is effective at delivering seamless, patient-centred digital experiences such as online bookings, digital consent forms, and payment systems.

“Healthcare workers are seeing firsthand how digital transformation improves patient care. Whether it’s through faster appointment booking, streamlined consent processes, or more efficient service delivery, these digital touchpoints are making healthcare more accessible and patient-friendly,” Thomas explained.

Integration gaps threaten to limit future progress

While patient-facing digital services have improved dramatically in Australian healthcare settings in recent years, backend infrastructure is struggling to keep pace. Appian’s research found that only 21% of healthcare workers say their organisation’s clinical, administrative and financial systems offer seamless integration across platforms, with a further 73% reporting that systems sometimes integrate but gaps or manual workarounds still exist.

This integration challenge has real consequences for healthcare workers. The survey found that 72% admit to working with incomplete or inaccessible data in their roles, creating inefficiencies that undermine the digital transformation gains achieved on the front end.

“The paradox facing Australian healthcare is that while digital services have improved the patient experience, healthcare workers are still navigating fragmented systems behind the scenes,” said Thomas. “This creates a disconnect between the seamless experience patients now expect and the reality of disjointed systems that staff must work across daily.”

The impact of these integration gaps extends beyond inconvenience. Appian’s research reveals that 74% of healthcare workers spend at least one day per week on manual administrative tasks, an unnecessary loss of time in a stretched healthcare system.

“Every hour spent on manual data entry, chasing information across disconnected systems, or creating workarounds for integration gaps is an hour taken away from patients,” Thomas continued. “Healthcare workers entered the profession to provide care, not to battle administrative systems. Addressing these backend integration challenges by embracing AI in process is essential to sustaining the momentum of digital transformation.”

Move from experimentation to impact

As Australia’s healthcare sector continues its digital transformation journey, the focus must shift from siloed projects that focus on front-end innovation to fixing and integrating the fragmented systems that sit behind it.

“The success of future AI and automation projects will depend on connecting data, people, and processes through a unified approach that allows AI in process to operate at scale. By modernising the foundations of healthcare operations, organisations can unlock new efficiencies, empower their workforce, and deliver better outcomes for patients,” concluded Thomas.

Methodology:

Appian commissioned Zoho research to survey 500 Australian healthcare workers in Q4 2025. 

About Appian

Appian provides process automation. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]

Follow Appian: LinkedIn, Youtube, Instagram, Facebook

Media Enquiries

Valerie Verlander
Sr. Manager, Media Relations, Appian
pr@appian.com

Sarah Park
Mulberry Marketing Communications 
spark@mulberrymc.com

Logo – https://laotiantimes.com/wp-content/uploads/2026/03/appian_caption_2700px_logo.jpg

BARCELONA, Spain, March 4, 2026 /PRNewswire/ — TECNO, the innovative AI-driven technology brand, today hosted the TECNO AI Ecosystem Products launch event at MWC 2026, unveiling a series of announcements that advance its “Pioneering the Connection of Intelligence” vision.

The event marked the global launch of the all-new CAMON 50 Series, TECNO’s latest flagship imaging lineup, featuring advanced AI capabilities and exceptional imaging performance. TECNO also unveiled a landmark partnership with Tonino Lamborghini, highlighting a new chapter in premium design collaboration with technology. TECNO CMO Laury Bai, and Global Product Launch Officer Olivier Mas, joined on stage with Frédéric Guichard, CEO of DXOMARK, and Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., collectively announcing coordinated upgrades across imaging technology, industrial design, and the AI ecosystem experience.

“Consumers now want their AI to reflect their individuality, be readily available and deliver true value in practical daily life scenarios. This is part of the reason why TECNO has been committed to building “Practical AI for All”, said TECNO CMO Laury Bai. “Under this vision, we are crafting devices with practical AI functions, enhancing AI ecosystem, and delivering an intuitive, premium experience.”

A New Imaging Benchmark: CAMON 50 Series Debuts with Enhanced AI Capabilities

The newly launched TECNO CAMON 50 Series is a high-performance imaging flagship that integrates professional-grade hardware with dedicated AI processing, delivering a seamless, intelligent lifestyle experience.

Driven by TECNO’s “Practical AI for All” philosophy, the CAMON 50 Series integrates AI deeply into the photography experience. Powered by the AI RAW 2.0 imaging engine, the industry-first AI Auto Zoom creates perfect framing by intelligently tracking subjects, while Super-Zoom FlashSnap captures high-speed action with precision, even at a distance.

Additionally, the entire series is equipped with a professional imaging system, featuring the 50MP SONY LYTIA 700C Ultra Night Camera as its primary sensor. The Ultra 5G and Pro models elevate the imaging experience with a 50MP 3X Telephoto lens supporting up to AI 60X SuperZoom.

The professional imaging system and humanistic experience of inclusive skin tones of CAMON 50 Series have also been recognized by international professional evaluation institutions. Frédéric Guichard, CEO of DXOMARK, stated:  “With the upcoming CAMON 50 Ultra 5G, TECNO’s proprietary Universal Tone technology confirms a bright and engaging image style that closely matches how users naturally see the scene. Combined, these strengths will make the CAMON 50 Ultra 5G stand out as a compelling choice for accurate and inclusive skin tone rendering under $600.”

Beyond imaging, the series offers a suite of creative and productivity tools, including AI Art Gallery, AI Image-to-Video Generator, One-Tap FlashMemo, alongside the upgraded Ella voice assistant. The CAMON 50 Ultra 5G delivers reliable performance powered by the MediaTek Dimensity 7400 Ultimate chip, paired with long-lasting durability supported by a battery up to 6500mAh (varies by market) and highest-level dust and water resistance.

Together, intelligent image innovation, AI abilities, and dependable durability make CAMON 50 Series a perfect choice for modern lifestyles.

The TECNO Tonino Lamborghini Partnership: Italian Aesthetics Meet Advanced Technological Innovation

Marking a bold expansion into luxury lifestyle tech, TECNO officially announced a landmark international collaboration with the iconic Italian brand, Tonino Lamborghini. Built on a shared belief in innovation, performance, and modern lifestyle expression, the partnership reflects a mutual ambition to redefine how technology and aesthetics combine into a thrilling experience.

Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., shared, “Tonino Lamborghini and TECNO worked on a distinctive design language, materials and tactile perception, a balance between power and elegance and a product experience that reflects personality. When heritage and innovation meet with intention, we do not simply launch a product range but shape a new expression of lifestyle and experiences.”

First presented in the co-created line-up was Tonino Lamborghini TECNO TAURUS (MEGA MINI G1 Pro). Powerful, compact and silently cool, the device features a sleek, all-metal body that carries the legacy as the world’s smallest water-cooling gaming mini PC and iconic Tonino Lamborghini design. The device is powered by an Intel® Core™ i9-13900HK processor and NVIDIA® GeForce RTX™ 5060 8GB GDDR7 graphics card with AI TOPS at 614.

Also presented at the show was POVA Metal Tonino Lamborghini Limited Edition, a Snapdragon®-powered, world’s first all-metal unibody 5G phone that featured uninterrupted curves, Rear Dot Matrix lighting and a pulse light.

TECNO also displays a full concept AIoT Ecosystem, which will include laptops, tablets and wearables. Inspired by the iconic aesthetics and unified design language of Tonino Lamborghini, these products signal a broadening, cross-category partnership set to bring more excitement ahead.

By further strengthening its leadership in mobile imaging, forging a prestigious partnership, and continuously advancing its AI capabilities, TECNO reaffirms its brand spirit of “Stop at Nothing”, demonstrating a relentless pursuit that spans from a future-ready strategy to cutting-edge products.  Standing at the forefront of intelligent innovation, TECNO is transforming AI-powered technology into real-world impact, empowering consumers worldwide to experience a more intelligent yet accessible future.

BARCELONA, Spain, March 4, 2026 /PRNewswire/ — TECNO, the innovative AI-driven technology brand, today hosted the TECNO AI Ecosystem Products launch event at MWC 2026, unveiling a series of announcements that advance its “Pioneering the Connection of Intelligence” vision.

The event marked the global launch of the all-new CAMON 50 Series, TECNO’s latest flagship imaging lineup, featuring advanced AI capabilities and exceptional imaging performance. TECNO also unveiled a landmark partnership with Tonino Lamborghini, highlighting a new chapter in premium design collaboration with technology. TECNO CMO Laury Bai, and Global Product Launch Officer Olivier Mas, joined on stage with Frédéric Guichard, CEO of DXOMARK, and Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., collectively announcing coordinated upgrades across imaging technology, industrial design, and the AI ecosystem experience.

“Consumers now want their AI to reflect their individuality, be readily available and deliver true value in practical daily life scenarios. This is part of the reason why TECNO has been committed to building “Practical AI for All”, said TECNO CMO Laury Bai. “Under this vision, we are crafting devices with practical AI functions, enhancing AI ecosystem, and delivering an intuitive, premium experience.”

A New Imaging Benchmark: CAMON 50 Series Debuts with Enhanced AI Capabilities

The newly launched TECNO CAMON 50 Series is a high-performance imaging flagship that integrates professional-grade hardware with dedicated AI processing, delivering a seamless, intelligent lifestyle experience.

Driven by TECNO’s “Practical AI for All” philosophy, the CAMON 50 Series integrates AI deeply into the photography experience. Powered by the AI RAW 2.0 imaging engine, the industry-first AI Auto Zoom creates perfect framing by intelligently tracking subjects, while Super-Zoom FlashSnap captures high-speed action with precision, even at a distance.

Additionally, the entire series is equipped with a professional imaging system, featuring the 50MP SONY LYTIA 700C Ultra Night Camera as its primary sensor. The Ultra 5G and Pro models elevate the imaging experience with a 50MP 3X Telephoto lens supporting up to AI 60X SuperZoom.

The professional imaging system and humanistic experience of inclusive skin tones of CAMON 50 Series have also been recognized by international professional evaluation institutions. Frédéric Guichard, CEO of DXOMARK, stated:  “With the upcoming CAMON 50 Ultra 5G, TECNO’s proprietary Universal Tone technology confirms a bright and engaging image style that closely matches how users naturally see the scene. Combined, these strengths will make the CAMON 50 Ultra 5G stand out as a compelling choice for accurate and inclusive skin tone rendering under $600.”

Beyond imaging, the series offers a suite of creative and productivity tools, including AI Art Gallery, AI Image-to-Video Generator, One-Tap FlashMemo, alongside the upgraded Ella voice assistant. The CAMON 50 Ultra 5G delivers reliable performance powered by the MediaTek Dimensity 7400 Ultimate chip, paired with long-lasting durability supported by a battery up to 6500mAh (varies by market) and highest-level dust and water resistance.

Together, intelligent image innovation, AI abilities, and dependable durability make CAMON 50 Series a perfect choice for modern lifestyles.

The TECNO Tonino Lamborghini Partnership: Italian Aesthetics Meet Advanced Technological Innovation

Marking a bold expansion into luxury lifestyle tech, TECNO officially announced a landmark international collaboration with the iconic Italian brand, Tonino Lamborghini. Built on a shared belief in innovation, performance, and modern lifestyle expression, the partnership reflects a mutual ambition to redefine how technology and aesthetics combine into a thrilling experience.

Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., shared, “Tonino Lamborghini and TECNO worked on a distinctive design language, materials and tactile perception, a balance between power and elegance and a product experience that reflects personality. When heritage and innovation meet with intention, we do not simply launch a product range but shape a new expression of lifestyle and experiences.”

First presented in the co-created line-up was Tonino Lamborghini TECNO TAURUS (MEGA MINI G1 Pro). Powerful, compact and silently cool, the device features a sleek, all-metal body that carries the legacy as the world’s smallest water-cooling gaming mini PC and iconic Tonino Lamborghini design. The device is powered by an Intel® Core™ i9-13900HK processor and NVIDIA® GeForce RTX™ 5060 8GB GDDR7 graphics card with AI TOPS at 614.

Also presented at the show was POVA Metal Tonino Lamborghini Limited Edition, a Snapdragon®-powered, world’s first all-metal unibody 5G phone that featured uninterrupted curves, Rear Dot Matrix lighting and a pulse light.

TECNO also displays a full concept AIoT Ecosystem, which will include laptops, tablets and wearables. Inspired by the iconic aesthetics and unified design language of Tonino Lamborghini, these products signal a broadening, cross-category partnership set to bring more excitement ahead.

By further strengthening its leadership in mobile imaging, forging a prestigious partnership, and continuously advancing its AI capabilities, TECNO reaffirms its brand spirit of “Stop at Nothing”, demonstrating a relentless pursuit that spans from a future-ready strategy to cutting-edge products.  Standing at the forefront of intelligent innovation, TECNO is transforming AI-powered technology into real-world impact, empowering consumers worldwide to experience a more intelligent yet accessible future.

LOS ANGELES, March 4, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer company, today announced a new collaboration with Capcom to celebrate the upcoming release of Resident Evil™ Requiem, the ninth mainline entry in the iconic Resident Evil™ survival horror series launching on February 27, 2026. As part of this partnership, GIGABYTE is introducing a limited-time custom PC setup giveaway inspired by the game, alongside an exclusive monitor game bundle designed to bring players closer to the experience.

Headlining the collaboration is the “Umbrella Corporation – LEVEL 3 ACCESS” Custom Rig Giveaway, a one-of-a-kind, fully built desktop featuring Z890M AORUS ELITE WIFI7 ICE motherboard and GeForce RTX 5080 AERO OC SFF graphics card. Drawing inspiration from the visual identity and atmosphere of Resident Evil Requiem, the custom rig features a themed GIGABYTE C102 GLASS ICE chassis design and paired with a custom GIGABYTE MO27Q28G gaming monitor to complete the setup. Built as a centerpiece of the collaboration, the custom rig brings the visual tone and intensity of Resident Evil Requiem into a premium PC setup designed for play, display, and immersion.

The giveaway will run for a limited time from March 2, 2026, to March 31, 2026, via the official campaign website, where fans can enter for a chance to win the custom rig without requiring a purchase. The experience is designed to invite players and PC enthusiasts alike to engage with the collaboration while highlighting GIGABYTE’s premium hardware craftsmanship and attention to detail.

In addition to the custom rig giveaway, GIGABYTE will also offer a Resident Evil Requiem game bundle with select GIGABYTE gaming monitors, including AORUS FO27Q2, AORUS FV43U, AORUS CO49DQ, MO27Q28G, MO27Q28GR, MO27Q2A, MO27U2, MO32U, M27Q, M27Q2, M27Q3, M27UP, M28U, GS27QA, GS32QCA, and S55U, from February 20, 2026, to March 31, 2026. Customers who purchase eligible models can redeem a digital game code through GIGABYTE’s official redemption platform, adding even more value to their display upgrade.

The featured monitor MO27Q28G, featuring the 4^th Gen WOLED panel at 280Hz refresh rate and 0.03 ms response time, is one of the perfect monitors to experience the spine-chilling terror and death-defying action of Resident Evil Requiem. This bundle complements the giveaway by allowing more players to experience the game while enjoying GIGABYTE’s high-performance gaming monitor lineup.

More details on the giveaway entry period, eligible monitor models, and redemption instructions are available through GIGABYTE’s official campaign website. 

The Budget Direct Footy Charity Championship celebrates Team Rivalries and Footy Fan fervour, to deliver positive community impact and big wins for some lucky rugby league fans!

BRISBANE, Australia, March 4, 2026 /PRNewswire/ — Leveraging its proud sponsorship of three major rugby league teams, including The Dolphins, Melbourne Storm, and the South Sydney Rabbitohs, Budget Direct has created a unique competition based on the head-to-head clashes between these teams throughout the regular season. This championship will see the teams battle it out, not just for points, but to win significant donations from Budget Direct to the charities nominated by the teams.

The initiative will see Budget Direct inject a total of $205,000 into vital community charities, while also giving three lucky footy fans the chance to win big for themselves and a cause close to their hearts.

The Team Competition: Playing for their Causes

Throughout the season, every clash between the Dolphins, Storm, and Rabbitohs will directly translate into tangible support for community organisations. At the end of the regular season, Budget Direct will award major donations to the clubs’ nominated charities based on the final standings:

• 1st Place: $100,000 donation.
• 2nd Place: $50,000 donation.
• 3rd Place: $25,000 donation.

The clubs have selected to play for the following deserving community organisations:

• Dolphins: Playing for Chameleon Housing and Yalari.
• Melbourne Storm: Playing for the Starlight Children’s Foundation.
• South Sydney Rabbitohs: Playing for Souths Cares.

The Fan Competition: Win $10K Cash and Give $10K to Charity

Beyond the action on the field, the Budget Direct Footy Charity Championship ensures that fans are also part of the victory and community impact. Supporters can join the excitement by signing up on the official Budget Direct competition webpage and aligning with a team playing in the championship.

At the end of the championship, three lucky fans, one aligned with each team, will be randomly drawn to win a fantastic win-win prize package:

• $10,000 in cash for the fan to keep.
• $10,000 donated by Budget Direct to the winner’s nominated registered charity.

A True Win-Win for the Community

Jonathan Kerr, Chief Growth Officer, Budget Direct, highlights the spirit of the initiative. “We wanted to create a unique competition that celebrates the passion of footy fans while making a real difference in the community,” said Kerr.

“By the end of this championship, Budget Direct will have donated $205,000 to incredible charities and given away $30,000 in cash to fans. It’s a true win-win that turns every tackle and try into something much bigger than the game itself,” added Kerr.

How to enter

Fans can follow the competition and enter to win at: www.budgetdirect.com.au/footy 

Competition Terms & Conditions
The terms and conditions of the consumer competition can be found here: www.budgetdirect.com.au/terms-conditions/footy-charity-championship.html

The new imaging flagship series fuses advanced hardware with visionary TECNO AI to empower artistic creation, streamline daily life, and safeguard the digital experience.

BARCELONA, Spain, March 4, 2026 /PRNewswire/ — AI-driven innovative technology brand TECNO today took the stage at MWC 2026 to unveil the CAMON 50 Series. Featuring the CAMON 50 Ultra 5G, CAMON 50 Pro, and CAMON 50, the lineup represents a bold evolution in mobile technology—seamlessly merging professional-grade hardware with intuitive, integrated AI.

A Professional Imaging System, Re-imagined with AI

The CAMON 50 Ultra 5G is a powerhouse built for visionaries. At its core lies a segment-leading 50MP Sony LYTIA 700C Ultra Night Camera, engineered to achieve exceptional clarity even in the most challenging low-light environments. Complementing this is a dedicated 50MP 3X Telephoto Camera (available on Ultra 5G and Pro models) that brings the iconic 70mm portrait focal length to your fingertips. Whether capturing intimate, flattering close-ups or seizing crisp action from across a stadium with its AI 60X SuperZoom, this flagship system ensures every perspective is rendered with professional-grade precision.

Beyond the lens, the AI RAW 2.0 imaging engine acts as the brain of the CAMON 50 Ultra 5G system, mastering complex light and detail to deliver surgical accuracy and crystalline clarity. The experience is further elevated by Super-Zoom FlashSnap, a breakthrough that seamlessly merges high-speed action capture with powerful telephoto capabilities, allowing users to freeze split-second emotions with perfect precision even from a distance. To perfect the creative process, the industry-first AI Auto Zoom serves as an on-the-go editor, intelligently detecting subjects and cropping for optimal composition into a gallery-ready masterpiece.

Underscoring its exceptional imaging capabilities, the CAMON 50 Ultra 5G achieved an impressive DXOMARK overall camera score of 146—the highest for smartphones under $600—along with a stellar portrait score of 142, ranking among the top in its price segment. “With the upcoming CAMON 50 Ultra 5G, TECNO’s proprietary Universal Tone technology confirms a bright and engaging image style that closely matches how users naturally see the scene. Combined, these strengths will make the CAMON 50 Ultra 5G stand out as a compelling choice for accurate and inclusive skin tone rendering under $600,” commented Frédérique Guichard, CEO of DXOMARK.

Everyday AI: A Creative and Efficient Partner

TECNO believes AI should empower your vision, not complicate it. The CAMON 50 Series debuts the industry-first AI Art Gallery, a creative sanctuary where ordinary photos transcend into extraordinary art. Driven by the Dream Scape Model, it offers a global palette of artistic styles, allowing you to reimagine your world through the lens of world-renowned masterpieces or vibrant local heritage. This creative freedom extends beyond the static: the AI Image-to-Video Generator breathes life into still images, while Live Photo captures the heart of every moment and AI 3D PhotoSpace adds immersive spatial depth to ordinary photos.

Even in challenging environments, AI LightMaster 2.0 acts as your invisible lighting crew, vanishing glare, reflections, and distracting shadows with a single tap. Beyond the lens, this intelligence is woven into the fabric of daily life. A dedicated AI Key puts a professional researcher and editor in your pocket; whether you are distilling complex articles with One-Tap FlashMemo, refining social media captions via AI Writing 2.0, or managing wellness via the AI Health Assistant. The upgraded AI assistant, Ella, has evolved into a versatile mentor, serving as your personal Oral Practice Partner and a 24/7 problem-solving tutor.

The CAMON 50 Series also leverages the OneLeap platform to deliver a “silky smooth” experience with TECNO Laptops and MEGAPADs. This interconnected hub facilitates Phone Mirroring, Keyboard and Mouse Sharing, as well as Cross-device Copy and Paste for Text and Image, transforming the series into a high-efficiency workspace.

Engineered for Confidence: Security and Durability Built to Last

The CAMON 50 Series is engineered as a steadfast guardian of your digital life. It marks the debut of TGuard, TECNO’s comprehensive security ecosystem. A defining pillar of TGuard is its industry-first off-grid search technology, enabling you to pinpoint your device’s location even without a SIM card or when the battery is completely depleted.

The flagship CAMON 50 Ultra 5G delivers reliable performance powered by the MediaTek Dimensity 7400 Ultimate processor. All models in the series feature a 1.5K 144Hz Ultra-bright AMOLED display for ultra-smooth visuals. Durability is paramount, with the series featuring the highest IP68/IP69/IP69K dust and water resistance. This is coupled with a 5-year durability battery of up to 6500mAh (varies by market) and 45W Super Charge. For explorers, the innovative FreeLink technology allows for network-free calling and messaging over Bluetooth Long Range.

“The CAMON 50 Series is designed to be a thoughtful partner in your day,” said Jack Guo, General Manager of TECNO. “The AI isn’t just for show; it’s there to help, whether that’s by remembering important information for you, giving your photos a creative twist, or simply making your phone smarter and easier to use. We’ve focused on making cutting-edge AI feel warm and intuitive, a natural extension of your creativity and your daily life.”

For any related media queries, please contact pr.tecno@tecno-mobile.com.

## END ##

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

BARCELONA, Spain, March 4, 2026 /PRNewswire/ — The GSMA today announced that the Democratic Republic of Congo (DRC), Ethiopia, Nigeria, Rwanda, Tanzania and Uganda have been identified by the GSMA Handset Affordability Coalition for initial pilots to introduce affordable 4G smartphones.

The Memorandum of Understanding (MoU) between the GSMA, the G6 African operators and original equipment manufacturers (OEMs), formalises collaboration to pilot affordable entry-level 4G smartphones in Africa in 2026. The pilots build on the minimum requirements for low-cost 4G devices unveiled at MWC Kigali in 2025.

The GSMA Handset Affordability Coalition aims to lower the cost of entry-level smartphones worldwide and accelerate digital inclusion in markets where affordability remains a key barrier.

However, the current surge in the global cost of memory prices is making it increasingly difficult to attain a US$30 – US$40 price range required to unlock mass adoption. Against this economic context it has become even more important to reduce or eliminate taxes and import duties on entry-level 4G smartphones. 

Vivek Badrinath, Director General of the GSMA, said: “Affordable smartphones enable digital and financial inclusion, economic opportunity and innovation. 3.1 billion people have mobile coverage but are not connected to the mobile internet. Together with the G6 group of leading African operators, we are sending a clear demand signal to bring low-cost 4G devices to market. In a global context of rising memory costs, governments have an important role in bridging the usage gap. Removing taxes and import duties on entry-level 4G smartphones will be critical to achieving scale.”

A Vast Untapped Opportunity

Africa has one of the world’s largest mobile internet usage gaps. Millions live within broadband coverage but remain offline, with handset affordability consistently cited as the biggest barrier to adoption. Affordable 4G smartphones at scale could bring tens of millions of people online.

Enabling Local AI Innovation

The impact of rising memory costs extends beyond connectivity. Memory-intensive technologies are essential for on-device AI, local language processing and the growth of regional tech ecosystems.

Against this backdrop, the GSMA-led AI Language Models Initiative is advancing scalable, locally relevant AI models. The Africa Pavilion at MWC26 will showcase a live demonstration of the first open Swahili reasoning model in collaboration with MeetKai Zambia, capable of browsing and translating online content to reduce language barriers to digital services.

Read full release here.