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Alef flying car starts operations at Silicon Valley airports

Alef begins operations at Half Moon Bay and Hollister airports

  • Alef will test operations in common air traffic with other aircraft
  • Alef to operate both as a car and as an aircraft
  • Both airports may serve as a future base for Alef flying car fleets

SAN MATEO, Calif., Aug. 26, 2025 /PRNewswire/ — Alef Aeronautics, a sustainable mobility company designing and developing world’s first flying car – a roadable car with vertical takeoff – announced today agreements to start operations at two airports: Half Moon Bay Airport and Hollister Airport.

Alef to operate at airports with other types of aircraft as well as to test integration in the common air traffic patterns. Alef also plans exhibitions for media and investors at corresponding airports. Two new agreements expand Alef’s R&D flight test locations to five.

Airport agreement prioritizes other traffic over Alef’s operations, giving the right of way to traditional aircraft.

Alef to expand safety procedures to include regular alerting other aircraft of Alef car movements both on the ground and in the air.

Alef to use additional novel safety features, such as AI obstacle recognition, for integration into the air and ground traffic.

Alef to start operations with Model Zero Ultralight, with future operations expanding to other Model Zero models and the commercial Model A. Planned operations include driving, vertical takeoff, forward flight, and vertical landing, as well as air and ground maneuvering.

“Alef first and foremost is a car, using the automotive infrastructure, automotive business model, and automotive market. The novelty is integrating a car into the aviation infrastructure and air traffic. Working in safe, controlled, non-towered airport environments will help Alef, FAA, airport operators, and pilots see how this will work in the future at scale. Electric aviation is more environmentally friendly, quieter, and requires less space — hence it is good to see Silicon Valley airports embracing electric aviation,” said Jim Dukhovny, CEO of Alef.

About Alef: Alef Aeronautics, based in San Mateo, CA, is a sustainable electric transportation company designing and developing the first road-legal passenger car capable of vertical takeoff and forward flight. Alef’s investors include Draper Associates, Impact VC, Chinney Alliance, Draper B1, Bronco Ventures, SplashVC, and others. More info: https://alef.aero.

Photos and videos in Press Kit: https://alef.aero/press.html – Media Contact: press@alef.aero    

QCY Unveils Flagship MeloBuds N70 ANC Wireless Earbuds for A Smarter Everyday Sound Experience

DONGGUAN, China, Aug. 26, 2025 /PRNewswire/ — While there are dozens of excellent products that continue to brighten up the audio field, QCY, a leading brand which keeps innovating audio solutions, joins in the flow and proudly unveils its flagship ANC wireless earbuds—the MeloBuds N70. Equipped with premium sound quality, powerful noise cancellation, and 50 hours of pure listening, the N70 is designed to surprise and delight users by making commutes and daily routines smarter, quieter, and more enjoyable.

QCY Melobuds N70
QCY Melobuds N70

Customizable Immersive Sound Experience
Combining the ring-shaped liquid silicone dynamic driver with a high-sensitivity MEMS tweeter, the dual-driver synergy blends full-bodied bass with crisp and articulate highs, which elevates the audio performance of MeloBuds N70 to a new level. Without a doubt, the QCY APP makes the user’s voice journey more enjoyable by customizing the sound profiles to suit their tastes, which gives the user a genuinely personalized listening experience every time they put on the earbuds.

Advanced Active Noise Cancellation
The N70 has three sophisticated sensors that scan 360 degrees in real time to pick up undesirable sounds, guaranteeing genuinely active ANC (up to 56dB) that blocks out distractions for a more tranquil listening experience. Even while you’re outside or traveling, these earbuds with AI-powered wind noise reduction ensure crystal-clear sound and less interruption.

Stay Connected with 50-Hour Pure Playtime
The N70 is built for long days on the go, boasting an impressive 50-hour total battery life with the charging case—so your music, calls, and podcasts can keep pace with your lifestyle. The N70 also supports wireless charging to reduce your cable annoyance and make your life cozy and convenient.

Considerate Details for Users
Designed with user convenience in mind, the N70 features intuitive smart interactions: music automatically pauses when you take an earbud out and resumes when you put it back. And the ultra-soft silicone ear tips with five different sizes provide a secure and comfortable fit, while multipoint connectivity lets you stay connected to two devices at once. At QCY, we remain committed to pushing boundaries with creative technology and continuous innovation, delivering better and better audio products to enhance the lives of our users around the world.

The QCY MeloBuds N70 will be launched through online channels and authorized retailers, priced at $59.99 (regional pricing may vary) and available in Purple, Titanium, and Black. To learn more about the N70 and explore QCY’s full range of audio solutions, please visit www.qcy.com.

About QCY
Founded in 2009, QCY is a global leader in true wireless audio, dedicated to creating high-quality, affordable, and innovative audio products for everyone. With a focus on creative technology and user-centered design, QCY continues to redefine the way people listen to music, communicate, and connect in their daily lives.

Media Contact: 
Name: QCY PR Team
Email: PR@qcyearphone.com
QCY Official Website: https://www.qcy.com/
Hong Kong Hele Electronics Limited

Beko Becomes Official Confidence Partner of Ajax

AMSTERDAM, Aug. 26, 2025 /PRNewswire/ — Beko, from Europe’s number one home appliances company, has announced a new strategic partnership with Ajax, becoming the club’s Official Confidence Partner. Rooted in shared values of reliability, high performance and sustainability, the partnership marks a long-term collaboration between two globally respected brands united by one powerful idea: “confidence isn’t just something you feel, it’s something you build.”

 

Beko Ajax Signing Ceremony
Beko Ajax Signing Ceremony

 

As Official Confidence Partner, Beko will support Ajax’s mission to develop the next generation of football talent, both on and off the pitch, while reinforcing “A Beko state of mind,” offering reliable and quality home appliances with advanced solutions that give consumers the confidence they’ve made the right choice. Beko’s partnership with Ajax also reflects its deepening commitment to the Amsterdam and The Netherlands region, and to communities who share its belief in sustainable living.

“At Beko, we believe confidence grows from enduring quality, a deep commitment to sustainability, and purposeful design that stands the test of time,” said Akın Garzanlı, CMO, Beko. “These values guide both our technology and our partnerships. Ajax shares this same spirit: graceful in play, loyal in identity, and bold in vision. More than a club, Ajax entrusts young talent and shapes the next generation with belief and imagination. Together, we celebrate elegance with purpose, ambition rooted in legacy, and innovation that empowers the future. This partnership brings our shared values to life—connecting with millions through stories that inspire, carry responsibility, and endure.”

Cas Biesta, CCO of Ajax, added, “We are delighted that an international player such as Beko has committed to Ajax for several years. Beko is a strong brand with a clear vision on innovation. We look forward to working with Beko to make a positive impact, both in the Netherlands and beyond.”

Recognised across Europe and on the global stage, Beko has become synonymous with innovation, reliability, and everyday ease. Through thoughtfully designed products that prioritise efficiency and sustainability, Beko empowers households to live with greater assurance while making a tangible difference in people’s lives.

The three-year partnership, officially launched on 26 August 2025 with a signing ceremony at the Johan Cruijff ArenA, will see Beko and Ajax working together to create inspiring content, activations, and community initiatives focused on building confidence, from the home to the football field. It will also be activated across both brands’ digital channels, stadium presence, and grassroots programmes.

Film link: https://youtu.be/y59hyLr9m-8

About Beko

Beko, from Europe’s No.1 Home Appliances Company* is helping customers make confident choices with its highly reliable appliances that are rigorously tested for proven durability, ensuring they stand the test of time. The brand’s essence is built on the motto of “Beko state of mind,” which defines the absolute confidence that customers have in making the right choices. Beko is committed to protecting the planet by designing and manufacturing innovative, reliable, efficient and sustainable products.

*Source: Euromonitor International Limited; Consumer Appliances Passport 2025 edition, Major Appliances.

About Ajax

AFC Ajax football club was founded in Amsterdam on March 18, 1900. Ajax aims to entertain and inspire people worldwide with attacking and creative football. By 2025, Ajax is the most successful football club in the Netherlands, with international appeal and one of the world’s most renowned youth academies. Ajax’s trophy cabinet is filled with, among other things, 36 national titles, 20 KNVB Cups, 1 European Cup II, 1 UEFA Cup, 2 World Cups, and 4 Champions Leagues.

 

 

Xiao-I Corporation Renews Service with Leading Asset Manager to Enhance Financial Services with Cognitive AI

SHANGHAI, Aug. 26, 2025 /PRNewswire/ — Xiao-I Corporation (NASDAQ: AIXI), a global leader in artificial intelligence solutions, today announced the renewal of its service with a prominent China-based mutual fund management company. This continued collaboration reinforces Xiao-I’s pivotal role in transforming financial services through advanced AI-powered customer engagement and operational efficiency.

The contract centers on deploying Xiao-I’s award-winning  iBot Pro  platform – an enterprise-grade, multi-channel, multi-modal conversational AI solution. This technology empowers the asset manager to deliver sophisticated, instant, and personalized services to its client base.

 Key services and value delivered through the partnership include: 

  •  Intelligent 24/7 Customer Service:  Providing investors with instant, accurate responses to complex inquiries regarding account status, fund performance, and transactions across web, mobile app, and other digital touchpoints, significantly enhancing accessibility and satisfaction.
  •  Automated High-Volume Inquiries:  Efficiently handling routine yet critical tasks like NAV (Net Asset Value) queries, subscription/redemption procedures, and documentation FAQs, freeing human advisors to focus on high-value client relationships and complex financial guidance.
  •  Streamlined Internal Operations:  Supporting internal teams with AI assistants for HR, IT support, and compliance queries, boosting employee productivity and reducing operational friction.
  •  Scalability & Cost Efficiency:  Enabling seamless handling of peak inquiry volumes without linear cost increases, while achieving significant operational savings.

The extension of this strategic partnership reinforces a joint commitment to innovation in asset management through AI-driven transformation. In the financial services sector—where client experience and operational precision are critical—Xiao-I’s iBot Pro platform leverages deep industry expertise and cognitive intelligence to redefine investor engagement. By enabling faster, more responsive, and always-accessible services, the solution simultaneously unlocks significant efficiency gains across institutional operations.

About Xiao-I Corporation

Xiao-I Corporation is a leading cognitive intelligence enterprise in China that offers a diverse range of business solutions and services in artificial intelligence, covering natural language processing, voice and image recognition, machine learning, and affective computing. Since its inception in 2001, the Company has developed an extensive portfolio of cognitive intelligence technologies that are highly suitable and have been applied to a wide variety of business cases. Xiao-I powers its cognitive intelligence products and services with its cutting-edge, proprietary AI technologies to enable and promote industrial digitization, intelligent upgrading, and transformation. For more information, please visit: www.xiaoi.com.

Forward-Looking Statements

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as “may,” “will,” “intend,” “should,” “believe,” “expect,” “anticipate,” “project,” “estimate” or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company’s ability to achieve its goals and strategies, the Company’s future business development and plans for future business development, including its financial conditions and results of operations, product and service demand and acceptance, reputation and brand, the impact of competition and pricing, changes in technology, government regulations, fluctuations in general economic and business conditions in China, and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the U.S. Securities and Exchange Commission (“SEC”). For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the SEC, including under the section entitled “Risk Factors” in its annual report on Form 20-F filed with the SEC on May 15, 2025, as well as its current reports on Form 6-K and other filings, all of which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

Tony Hawk’s Historic “900” Skateboard Headlines Major Skate Sale at Julien’s Auctions

BEVERLY HILLS, Calif., Aug. 26, 2025 /PRNewswire/ — Julien’s Auctions announces its partnership with legendary skateboarder Tony Hawk for the launch of “TONY HAWK: THE 900 COLLECTION.” Launching today, August 26th, 2025, marking a pivotal moment where original artifacts from Hawk’s career will be available to the public for the first time.

Curated by Tony Hawk himself, this auction offers 99 items selected for their deep personal significance and appeal to collectors. Hawk stated, “This is the first time I’ve personally been involved in every aspect of selling my own items,” underscoring the uniqueness of this event. Proceeds will benefit The Skatepark Project, Hawk’s nonprofit supporting skatepark development for youth in underserved communities.

The centerpiece is the original 1999 X Games “900” Falcon 2 Skateboard, the Birdhouse deck Hawk famously rode to land the sport’s first-ever successful 900 aerial maneuver. Outfitted with Fury trucks and unmarked wheels, this Ultimate 1 of 1 artifact is poised to set new benchmarks for skate culture memorabilia, with estimates ranging from $500,000 to $700,000. The board is equated to iconic sports collectibles such as Muhammad Ali’s first heavyweight gloves and Michael Jordan’s “Flu Game” sneakers—symbolizing a major turning point for extreme sports in popular culture.

Collectors can also bid on the signed and worn gear from the historic 1999 X Games, including Tony’s helmet, knee pads, and Adio sneakers. Other highlights include Tony’s first used pro model skateboard from 1982 (Powell-Peralta), the 2002 Olympic Torch Relay outfit worn at the Salt Lake City opening ceremonies, a unique “Simpsons“-themed coat gifted after his 2003-episode appearance, and a collection of medals and awards chronicling his legendary career.

Julien’s Auctions brings proven expertise from previous sales for high-profile icons like Princess Diana and Michael Jackson, ensuring this event garners maximum attention. The live auction will be held September 23, 2025, at 10 AM PT at the Loews Hotel in Hollywood and also online.

To participate in this landmark event and own a piece of sports history, register and bid now at [LINK TO AUCTION]

Media Contact

Michelle Gutenstein Hinz (michelleg@missingpiecegroup.com)

Michelle Steele (msteele@missingpiecegroup.com)

Joe Sivick (joe@missingpiecegroup.com)

Michael Krumper (michael@missingpiecegroup.com)

at Missing Piece Group

MPG Contact Number – 862-368-6576

 

From Boardroom to Boulevard: Bruno Marc Unveils New Additions to Its Signature Collection

NEW YORK, Aug. 26, 2025 /PRNewswire/ — Bruno Marc, the contemporary men’s footwear brand celebrated for blending style, comfort, and versatility, unveils seven striking new designs for men. From polished Oxfords that command attention in the boardroom to hybrid sneakers and casual slip-ons built for effortless day-to-night wear, these styles are crafted for the modern man’s dynamic lifestyle. Alongside Bruno Marc’s signature classics—such as the KnitFlex and MaxFlex series—these new additions underscore the brand’s commitment to accessible, sophisticated footwear that delivers both style and performance at every step.

Bruno Marc continues to set the standard for modern men’s footwear with its 2025 lineup. From boardroom-ready Oxfords to casual slip-ons and dress sneakers, each design fuses sleek style with all-day comfort and dependable performance, crafted for men who move seamlessly through every aspect of life.
Bruno Marc continues to set the standard for modern men’s footwear with its 2025 lineup. From boardroom-ready Oxfords to casual slip-ons and dress sneakers, each design fuses sleek style with all-day comfort and dependable performance, crafted for men who move seamlessly through every aspect of life.

NEW FOR 2025 – Designs for a World in Motion

Business Classic

Caden – Polished Confidence for Every Occasion 

For men who make an impression from the first handshake, the Caden Oxford blends glossy patent synthetic leather with plush velvet for a rich, tactile finish. The synthetic leather-covered foam insole reduces fatigue, while the ABS and rubber outsole offers reliable grip on polished floors. Ideal for business dinners, black-tie events, and any occasion where first impressions matter.

Business Dress Sporty

EZFlex GlideLite – The Quick-Change Professional 

Designed for men whose calendars never slow down, the EZFlex GlideLite marries a breathable knit upper with slip-on ease, making it ideal for layering with tailored trousers or dressed-down denim. At just 9.5 oz, it’s paired with a cushioned EVA sole and anti-slip patches that keep you light and steady during busy, unpredictable days.

CrossFlex CrestLite – The Lightweight Achiever 

Blending the sophistication of a Derby with sport-inspired comfort and agility, the CrossFlex CrestLite features a supple microfiber upper and EVA sole for a barely-there feel. A foam-padded collar prevents chafing, while slip-resistant patches ensure steady footing on urban terrain.

EZFlex GlideCraft – The All-Day Companion 

With a stretchy knit upper, cushioned EVA midsole, and grippy MD outsole, the EZFlex GlideCraft transitions effortlessly from casual errands to semi-formal engagements. Its breathable, lightweight design ensures lasting comfort wherever the day takes you.

Casual Smart

Jorah – Workday to Wine Bar 

The Jorah Derby-inspired dress shoe merges polished style with slip-on ease. An elastic collar allows quick wear, while the arch-support insole molds to your foot. Lightweight and responsive, it’s perfect for moving from the office to social gatherings without missing a beat.

Lifestyle Slip-On

Darrow – Everyday Breeze with a Seasonal Edge 

With a breathable knitted vamp, elastic laces, and an EVA midsole for shock absorption, the Darrow thrives in transitional weather. The anti-slip outsole provides reliable grip on damp sidewalks and leaf-covered paths, making it a versatile pick for weekend escapes or weekday commutes.

Sneakers Originals

Bruno Marc Men’s Casual Sneakers – The Crossover Sneaker 

Combining street-ready style with functional detailing, the sneaker features a spliced upper with California lasting for structured comfort. The cushioned EVA insole and slip-resistant rubber outsole keep you moving confidently through changing weather and bustling cityscapes.

BRUNO MARC CLASSICS – Perennial Favorites for Every Season

Business Dress Sporty

KnitFlex Breeze – The Year-Round Business Casual Essential 

Lightweight, breathable, and endlessly versatile, the KnitFlex Breeze delivers airy comfort with a featherlight 7.76 oz build. Wingtip stitching gives a nod to traditional craftsmanship, while its cushioned EVA sole keeps pace with your schedule from morning to dusk.

KnitFlex SmartCraft – Boardroom Comfort with Casual Ease 

With a stretch-knit upper and cushioned EVA midsole, the KnitFlex SmartCraft offers breathable comfort for transitional weather. The grippy MD outsole holds steady in autumn drizzle, making it a natural choice for professionals who balance style and practicality.

ActiveMetro – The City Walker’s Dress Shoe 

Combining sleek looks with athletic function, ActiveMetro offers shock-absorbing cushioning, a slip-resistant outsole, and breathable materials to keep feet fresh. A cupped insole provides arch support, making it perfect for urban commuters and professionals on their feet all day.

Business Classic

MaxFlex SuiteCraft – Classic Wingtip, Modern Comfort 

Elegant wingtip detailing meets a modern color-contrast welt in the MaxFlex SuiteCraft. A breathable 5mm mesh-covered EVA insole keeps feet comfortable, while the cushioned MD midsole and non-slip rubber outsole ensure lasting ease. Perfect for formal occasions and elevated weekend wear.

MaxFlex SuiteCraft- – Everyday Elegance with a Sporty Twist 

Featuring a perforated PU upper for breathability, a padded collar for comfort, and an ergonomic outsole design, the SuiteCraft- delivers a sharp look without stiffness. Moisture-wicking lining and micro-arch support make it ideal for long workdays or travel.

Casual Smart – “Refined Relaxation”

Bruno Marc Derby Dress Sneakers – The Hybrid Staple

This lace-up hybrid offers the polish of a Derby with the casual appeal of a sneaker. A perforated synthetic leather upper enhances breathability, while a cushioned cotton insole and durable TPR outsole provide all-day comfort and grip.

Bruno Marc Casual Slip-On Loafers – Everyday Comfort 

With a stretchy knitted upper, cork-covered EVA sole, and featherlight build, these loafers deliver breathable comfort in any season. Ideal for travel, weekend outings, and relaxed office settings.

Sneakers Originals

Bruno Marc Casual Sneakers – Performance Meets Polish

A supple upper, classic lace-up design, and arch-support cushioned insole make these sneakers as functional as they are fashionable. The 3.5mm anti-skid outsole ensures confident footing even on wet surfaces. Wear them with chinos, denim, or casual suiting for a fresh, modern take on smart dressing.

Workwear

Theo Work Shoes – Safety Without Sacrificing Style or Comfort 

Certified slip-resistant under ASTM F1677 standards, the Theo is built for fast-paced, high-risk environments like kitchens, bars, and hospitality floors. Liquid-repellent treatment and a breathable, stretch upper keep feet dry, while EVA foam midsoles and PU insoles deliver fatigue-fighting cushioning. At just 9.88oz per shoe, they make long shifts lighter and more comfortable.

With the expansion of its 2025 collection, Bruno Marc continues to define the standard for modern men’s footwear—where style meets performance and versatility meets sophistication. From boardroom to weekend adventures, each design delivers effortless sophistication, enduring comfort, and versatile appeal. Whether embracing the standout new releases or the trusted classics, Bruno Marc empowers men to move through life with confidence, poise, and timeless style.

Available Now

Explore the Bruno Marc Oxford collection on Amazon, Official Website, TikTok, JustFab, and in selected retail stores. Step into this season’s most coveted styles and elevate your wardrobe with our exceptional range of Oxfords. Discover unparalleled value and quality, where timeless design meets enduring comfort.

About Bruno Marc

Bruno Marc is on a mission to redefine modern luxury, offering impeccably crafted footwear that embodies sophistication without the premium price. With an unwavering commitment to quality and refinement, Bruno Marc delivers shoes that blend timeless elegance with contemporary style, making high-end fashion accessible to every man. By prioritizing craftsmanship and attention to detail, Bruno Marc ensures that luxury is not just a statement but a standard, bringing a touch of sophistication to everyday life.

iNtRON Bio, files Two Patent Applications for IMPA™ Platform-Based Gene Editing Technology

  • Development of gene-editing technology for Pasteurella bacteriophages using the IMPA™ platform
  • Establishment of an advanced platform technology based on CRISPR-Cas9 and recombination for Pasteurella
  • Patent applications filed for core proprietary technology enabling the incorporation of diverse payloads

BOSTON and SEOUL, South Korea, Aug. 26, 2025 /PRNewswire/ — iNtRON Bio announced today, following its recent U.S. patent application related to colorectal cancer using the IMPA™ phage engineering technology, it has now completed the filing of two patents for a new IMPA™ gene editing technology utilizing CRISPR-Cas9 and recombination-based improvement methods targeting Pasteurella bacteriophages.

The newly developed IMPA™ gene editing technology targets the capsid of bacteriophages infecting Pasteurella bacteria to produce modular phages and improve them so that multiple payloads can be loaded. It is a fundamental technology patent for various genetic engineering techniques, including gene editing, foreign protein labeling, and the introduction of novel capsids.

iNtRON Bio explained that, based on AI-driven analysis and multi-omics data, it utilized its integrated database (IDB), which consists of the ‘ip-Virtual BR Bank’ containing over 11,000 bacteriophage records and more than 600 whole genome sequences (WGS) of bacteriophages isolated and secured by the company. By selecting useful genetic resources applicable to novel CRISPR-Cas9 systems and recombination technologies and implementing them in bacteriophage gene editing technologies, it is expected that the technology will be used as a core platform for the development of anticancer drugs and vaccines in the future.

In particular, the newly filed patents present a method to precisely manipulate the genes of bacteriophages infecting Pasteurella strains using the CRISPR-Cas9 system. This involves developing and applying a plasmid capable of specific genetic manipulation at target sites while maintaining the original infectivity, thereby maximizing editing efficiency. Additionally, a dedicated plasmid capable of implementing a recombination system was also developed, enabling genetic modifications to be performed in a shorter period of time. Furthermore, the fact that gene editing of Pasteurella bacteriophages has become possible using these two improvement techniques is of great significance as it is the first case ever reported worldwide.

Jisu Son, Head of the BD Division of the Company, stated, “With the securing of the IMPA™ gene editing technology through this patent filing, we can now go beyond simply using bacteriophages as antibiotic alternatives for bacterial control, and expand the scope of application to a platform technology for developing targeted therapeutics or vaccines that label peptides or proteins selectively acting on specific diseases. This technology has enormous potential for broad use across the entire pharmaceutical industry, and we plan to apply it to gene editing of bacteriophages infecting bacteria other than Pasteurella in order to discover and select more effective drug candidates.”

YOON, Kyung Won, the CEO of the Company, stated, “Following our recent U.S. patent application, these additional two patent filings not only strengthen our existing IMPA™ platform technology but also expand its technical differentiation and application areas. On the premise of filing for PCT, we have submitted the two applications in Korea first to proceed rapidly to patent registration. By further focusing on the development of the IMPA™ phage engineering technology linked to this invention, we are enhancing the completeness of the technology, which will serve as the foundation for iNtRON Bio to develop various new drug candidates, including ADC drugs, anticancer agents, and vaccines.”

Contact US
YOON, Kyung Won (Kevin) / CEO, Vice President / kwyoon@intron.co.kr
SHIN, Tae Kyu (TK) / BD Team Leader / tkshin@intron.co.kr
www.intodeworld.com

it is iNtRON.

SHEIN Survey Reveals Back-to-School Trends Driving Gen Z and Millennial Families in 2025

Style, confidence, and self-expression lead the way as SHEIN predicts what’s next

LOS ANGELES, Aug. 26, 2025 /PRNewswire/ — SHEIN, the global fashion and lifestyle online retailer, conducted its 2025 Back-to-School Survey, spotlighting how U.S. families are redefining style and priorities for the new school year. With more than 22,000 respondents nationwide, the survey provides a pulse on the trends influencing Gen Z and Millennial families, from fashion must-haves to the role of confidence in personal style.

SHEIN 2025 Back-To-School Survey
SHEIN 2025 Back-To-School Survey

This year, students are embracing fashion as a statement of individuality. Top motivators for back-to-school shopping include discovering new outfits to express personal style (57%), capturing the “fresh start” feeling (54%), and the satisfaction of getting organized (51%). 80% of those surveyed said that making a fashion statement on the first day of school matters, with nearly 40% noting that a new outfit boosts their confidence and sets the tone for the year ahead.

The survey shows that trend-forward pieces are taking center stage:

  • Trendy tops and t-shirts: the number one must-have (73%)
  • Accessories like jewelry and caps: rising essentials (58%)
  • Statement jeans and pants: close behind (57%)

Unlike traditional shopping lists, families are embracing a more spontaneous and collaborative approach, allowing kids to select what feels authentic while parents keep an eye on deals and emerging trends.

“Because we listen to customers in real time, SHEIN has a front-row seat to what’s shaping culture,” said Lisa Zlotnick, U.S. head of brand PR for SHEIN U.S. “This survey reflects what we are seeing across our platform. Back-to-school shopping has shifted from stocking up on basics to curating bold looks that fuel confidence and creativity.”

From apparel and footwear to accessories, dorm essentials, and school-ready supplies, SHEIN offers a one-stop destination for back-to-school style, delivering affordable access to the trends Gen Z and Millennial families are leaning into right now.

Explore the latest back-to-school trends and style essentials now at SHEIN.com.

Survey methodology: Conducted via the SHEIN app from July 18 to July 23, 2025, among 22,684 U.S. customers aged 18 and older. Respondents self-reported their shopping priorities and behaviors, providing a snapshot of back-to-school shopping trends.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.

To learn more about SHEIN, visit www.sheingroup.com.