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TESSAN Partners with One Tree Planted to Launch “Charging the Future” Initiative: A Commitment to Sustainability

LOS ANGELES, May 2, 2025 /PRNewswire/ — In an era where technology accelerates the pace of life, TESSAN believes that technology can—and should—play a role in healing the planet rather than merely accelerating life. As a brand specializing in home and travel charging solutions, TESSAN has made a decision to integrate sustainability into its core mission. Starting in 2025, TESSAN is taking a significant step forward by partnering with the globally recognized environmental organization One Tree Planted to officially launch the”Charging the Future”initiative. This initiative aims to connect environmental conservation with everyday lifestyles by pledging to”Plant a tree for every product sold,” transforming each purchase into a commitment to the planet’s future.

TESSAN Partners with One Tree Planted to Launch "Charging the Future "Initiative: A Commitment to Sustainability
TESSAN Partners with One Tree Planted to Launch “Charging the Future “Initiative: A Commitment to Sustainability

Beyond Chargers: A Rooted Responsibility

Why does TESSAN support tree planting? This is not because TESSAN is an environmental organization, but because it is a brand with a sense of responsibility. Every time users plug a TESSAN device into the wall, the company hopes to connect not only electricity to devices but also people to nature, bridging the gap between technology and the environment.

At first glance, planting a tree may seem like a small act, but it carries significant meaning.  A tree represents clean air, fertile soil, thriving wildlife, and a promise for future generations.  This is why TESSAN commits to planting a tree for every product sold.

This commitment is not just a slogan; it’s a tangible action. The TESSAN product in the user’s hand is not merely a tool to power their devices, it symbolizes a living tree, rooted in the earth, silently growing, and contributing to the planet’s future. Although users may have never seen the tree they planted with their own hands or walked into the forest where it grew, it is certain that the tree is there—full of vitality, constantly growing, and helping to protect the future that everyone cares about.

How It Works:

Every TESSAN item = One Tree for the Future

Step 1: Pick any TESSAN product
Step 2: Complete the purchase
Step 3: TESSAN plants a tree on the purchaser’s behalf
Step 4: Subscribe to the TESSAN email to receive a Tree digital Certificate

Starting From Now

Through its collaboration with One Tree Planted, TESSAN is making a long-term commitment to a sustainable future. “Charging the Future” is about adding value to every purchase—transforming consumer actions into environmental progress. This initiative marks not only TESSAN’s first public welfare marketing campaign but also a significant step toward becoming a global sustainable brand. TESSAN believes that every user deserves the “power to save the planet,” and its role is to make this power visible, credible, shareable, and sustainable.

TESSAN has always believed that even the tiniest power can help save the planet, and small actions can generate tremendous energy, allowing young saplings to come together to form a forest. This initiative is TESSAN’s way of proving that “everyone can participate in actions to improve the planet”.

Join TESSAN’s mission of “Charging the Future” and help plant a tree for every product sold, one click from you could spark change. Together, create a lasting impact and ensure a future worth protecting.

About TESSAN

TESSAN, a trusted partner in charging solutions, is committed to enriching experiences both at home and during travel. The brand offers a wide array of products, including multifunctional power strips, travel adapters, wall extenders, and smart home devices. Supported by a robust R&D and production team, TESSAN develops innovative socket products for users across the globe. With the trust of over 20 million users, TESSAN empowers their journeys from home to every destination, promoting environmentally conscious electricity usage.

For more information, visit www.tessan.com or the TESSAN Amazon store, and follow TESSAN on Facebook, Instagram, and YouTube.

Derien Lin
derien@tessan.com

SHEIN Marketplace U.S. Hosts First-Ever Seller Community Event, ‘SHEIN Elevate,’ in Los Angeles

The invite-only, one-day event brought together SHEIN Marketplace sellers and partners for expert insights, hands-on learning, and a celebration of seller success.

LOS ANGELES, May 2, 2025 /PRNewswire/ — On April 30, the SHEIN U.S. Marketplace team hosted its inaugural seller community event at SHEIN’s Los Angeles office. The event brought together members of the SHEIN seller community as well as key solution provider partner sponsors, creating an exciting environment for networking, learning, and collaboration.

Throughout the event, sellers gained valuable insights into expanding their reach through SHEIN Marketplace’s unique platform benefits, including zero monthly fees, easy onboarding, low referral fees, API integration, and zero-cost advertising opportunities.

“Bringing together our vibrant community of sellers and partners for this intimate in-person event marks an exciting milestone in our SHEIN Marketplace growth journey,” said George Chang, general manager and head of SHEIN Marketplace U.S. “Elevate reflects our continued commitment to empowering entrepreneurs, fostering innovation, and offering an incredible shopping experience for our customers. We’re inspired by the energy and turnout at the event, and the momentum it creates for the future.”

SHEIN also announced an integration with ShipBob, a leading global supply chain and fulfillment platform that enables sellers to scale operations by leveraging ShipBob’s extensive fulfillment network across the U.S., ensuring fast, reliable delivery to customers. ShipBob customers can now expand their reach by seamlessly connecting to SHEIN Marketplace, syncing products, orders, and shipment tracking.

“Channel diversification is key to unlocking new growth opportunities,” said, Dhruv Saxena, CEO and co-founder of ShipBob. “With the ShipBob integration, SHEIN Marketplace sellers can now streamline their operations, manage orders seamlessly, and deliver exceptional service to customers across the globe.”

The evening culminated with the SHEIN Seller Awards, celebrating sellers for their innovation and performance across various categories. The awards recognized valued seller partners who have demonstrated exceptional growth, creativity, and commitment to prioritizing customer experience. This year’s winners included Seller of the Year, Monster Digital, a leader in the direct to garment print space.

“Joining SHEIN Marketplace has been a game-changer for our business,” said Jon Halvorson, vice president of partnerships at Monster Digital. “We’ve experienced significant growth by staying responsive to customer feedback, quickly adapting to emerging trends, and making full use of the robust tools and guidance provided by SHEIN’s Seller Support team. The platform has not only helped us boost sales but also given us valuable insights into Gen Z shopping behavior and evolving fashion trends.”

Elevate was sponsored by several of SHEIN’s authorized third-party solution partners, including Flexport, Gierd, SellerCloud, Acenda, AftershipBase, Canal, CedCommerce, Feedonomics, Linnworks, and ShipBob. These partners offer a broad range of services—from multi-channel listings management to full-service inventory and fulfillment solutions—empowering sellers with the tools they need to grow and scale successfully on SHEIN Marketplace.

Looking ahead, SHEIN Marketplace is committed to continuing to provide sellers with the tools, resources, and support needed to set them up for success.  SHEIN Marketplace is also currently looking to onboard new sellers to meet the demands of SHEIN’s growing customer base; more information for prospective sellers can be found here.

Learn more about SHEIN Marketplace in the U.S. at https://marketplace.shein.com.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

About ShipBob

ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and mid-market ecommerce merchants. ShipBob’s technology offers a unified view of business operations, enabling merchants to manage products, inventory, orders, and shipments across multiple sales channels. With 60+ fulfillment centers worldwide, ShipBob helps businesses scale their operations and improve delivery speed. For more information, visit www.shipbob.com.

 

CleaDeep Addresses Kitchen Oil Fume and Harmful Pollutants Issue with Product Powered by Industrial-Grade IQV Technology

LOS ANGELES, May 2, 2025 /PRNewswire/ — CleaDeep, a leading kitchen appliance manufacturer, has launched its P1 range hood series to combat the dangers of cooking oil fume fine particles—often referred to as the “invisible killer” of household health. The P1 incorporates industrial-grade IQV (Inclined Quad-Vortex) technology to revolutionize home kitchen ventilation.

Cooking Fumes: A Silent Health Threat

Cooking fumes pose significant long-term health risks. Research indicates that those exposed to cooking fumes, whether regularly or occasionally, face a 3.79 times greater risk of developing lung cancer compared to those with minimal exposure. This heightened risk arises from harmful chemicals released during high-temperature cooking methods like pan-frying and open-flame grilling. When meat is cooked at high heat, compounds such as proteins and sugars create heterocyclic amines (HCAs), while fat drips onto heated surfaces, generating polycyclic aromatic hydrocarbons (PAHs). Both HCAs and PAHs are linked to DNA damage, increasing cancer risk.

A New Approach to Household Ventilation

Traditional range hoods often fail to prevent the leakage and dispersion of smoke and odors, allowing them to linger in the kitchen. Recognizing the importance of proper air management, CleaDeep has joined forces with renowned fluid dynamics expert Professor Rong Fung Huang to adapt industrial-grade ventilation for home use.

“Kitchens should be places of nourishment, not health threat,” said Justin Zhang, CEO at CleaDeep. “With Professor Huang’s expertise, we are transforming industrial safety technology into household health solutions.”

Professor Huang is an expert in aeronautics and mechanical engineering, with a specialization in fluid mechanics, aerodynamics, and combustion technologies, particularly in internal combustion engines and ventilation systems. His passion for improving ventilation was sparked over a decade ago at a wedding, where he heard stories of chefs lost to lung diseases potentially linked to kitchen fumes. This moment fueled his mission to enhance public health through ventilation innovations. His efforts ultimately led to the development of IQV ventilation technology for kitchen appliances.

IQV Technology: Industrial-Grade Protection for the Home

Initially developed to protect industrial workers from harmful gases, IQV technology has been expertly adapted for the P1 range hood, setting a new standard for kitchen air quality and convenience through two key innovations.

The first enhancement is the Dynamic Micro-Particle Capture and Collection Technology. By leveraging advanced aerodynamic principles, this system creates a stable flow that minimizes disturbances and captures particles effectively. Its features include a low-pressure cyclone capture process that traps oil fumes at their source, high-speed rear-tilt airflow for rapid smoke intake, and an anti-escape air curtain that prevents pollutants from dispersing.

As a result, the P1 effectively maintains cleaner kitchen air, with independent PM2.5 tests showing indoor particulate levels well below 75μg/m³, substantially lower than the 600μg/m³ typical of many traditional models.

The P1 also features a Filter-free, Easy-clean Design, which eliminates cumbersome disassembly and washing. A special coating design in the smoke chamber simplifies cleaning, while streamlined ductwork and a nylon fiberglass wind wheel reduce oil adhesion and residue buildup. This nearly maintenance-free design ensures long-term hygiene and optimal performance.

With these advanced features, the P1 range hood offers exceptional smoke extraction and effective fume leakage protection. Its ultra-high air speed of 13 m/s quickly removes cooking fumes while preventing smoke alarm activation. The rear-tilt suction design effectively directs airflow along the wall, creating a “golden triangle” for clean breathing. With patented technology to eliminate PM2.5 and odors, real-time air quality display, and automatic ventilation after shutdown, the P1 ensures a healthier kitchen environment with minimal upkeep.

Innovations for Care

Backed by strong R&D capabilities, CleaDeep holds more than 1,000 global patents, with over 200 granted to date. Its technological innovations have earned accolades from prominent home brands, highlighting its dedication to excellence and innovation. As part of this commitment, CleaDeep is launching a special campaign for Mother’s Day and Father’s Day, encouraging children to create healthier kitchen environments for their parents, transforming love into action with clean air and peace of mind during cooking.

For more information, please visit: https://us.cleadeep.com/.

 

Revelio Labs Acquires Salary Board to Expand Global Compensation Analytics

NEW YORK and SINGAPORE, May 2, 2025 /PRNewswire/ — Revelio Labs, the market-leading workforce intelligence company, today announced the acquisition of Salary Board, a leading provider of real-time compensation data and labor market insights. This strategic acquisition expands Revelio Labs’ extensive workforce datasets, improving its compensation analytics capabilities, and accelerates the company’s international growth in the HR analytics market.

Revelio Labs will absorb Salary Board’s rich trove of global compensation data into its universal HR database. By combining these datasets, the company will provide employers, HR professionals, and analysts with unparalleled insights into labor market trends. This move not only broadens the scope of Revelio Labs’ data coverage but also enhances the precision of its analytics.

“We have respected the Salary Board team for a long time and are thrilled to join forces,” said Ben Zweig, CEO of Revelio Labs. “By integrating Salary Board’s team, data, and models into our own platform, we’re ensuring that we can best serve clients by staying at the cutting edge of workforce intelligence.”

Salary Board’s leadership is equally enthusiastic about the partnership. Madu Ionascu, founder of Salary Board, said, “Joining Revelio Labs is an exciting new chapter for Salary Board. We built Salary Board to bring transparency and accuracy to compensation and labor market data. Now, as part of Revelio Labs, we can amplify that mission on a much larger scale.”

Salary Board has established a strong presence in Europe and Asia with Fortune 500 talent organizations, government entities, RPO, and consulting firms, helping Revelio Labs to accelerate global expansion and serve a broader client base. The acquisition of Salary Board is effective immediately, and the two companies are already working closely on product integration and go-to-market strategies.

Looking ahead, the companies will collaborate on developing new analytics solutions that leverage the expanded dataset, including advanced tools for predictive workforce planning, job architecture, and pay equity analysis.

About Revelio Labs
Revelio Labs absorbs and standardizes hundreds of millions of publicly available employment records to create the world’s first universal workforce database. Revelio Labs’ platform provides an understanding of the labor market in unprecedented detail, enabling business leaders, HR professionals, and analysts to make data-driven talent decisions.

 

Raiven Capital Launches $100M Climatech Fund Anchored by Frog Lake First Nation investing in Scalable Climatech.

TORONTO, PALO ALTO, Calif. and EDMONTON, AB, May 2, 2025 /PRNewswire/ — Raiven Capital, the cross-border venture firm known for its AI and IoT investments, announces the launch of Raiven Climatech, a $100M USD fund targeting high-growth startups building digital infrastructure to solve global sustainability and climate challenges.

Raiven Climatech builds on its successful early-stage investment record merging deeptech with market-ready applications. The fund focuses on scalable, intelligent systems—leveraging AI and IoT to enable real-time decision-making, resource optimization, and emissions reduction across many sectors – energy, manufacturing, mobility, and agriculture.

“The next generation of climate solutions will come from connected, data-driven platforms,” said Paul Dugsin, General Partner and Co-Founder of Raiven Capital. “We’re looking for founders building mission-critical systems with global potential—and we bring more than capital. Our global network and deep operational experience help accelerate scale.”

A key differentiator of Raiven Climatech is its anchor investor: Frog Lake First Nation (FLFN). This landmark partnership mobilizes First Nation capital in the VC space, aligning a shared vision of building commercially successful, future-focused businesses that deliver environmental and economic outcomes.

“We see venture capital as a tool to shape a future that aligns with our values,” said Cliffton Cross, FLFN representative. “Raiven uniquely understands that profitability and impact are not at odds—and empowers us to back technologies that are both investable and transformational.”

Raiven’s Climatech Fund serves as a platform to commercialize Indigenous-led innovation, blending traditional knowledge systems such as “two-eyed seeing” with frontier technologies to develop practical, market-driven solutions in digital infrastructure and clean energy innovation.

“Frog Lake First Nation approached us as they saw the results from our first tech fund—and wanted to co-create a more ambitious future,” said Supreet Manchanda, General Partner at Raiven. “This partnership focuses on mobilizing capital, uncovering undervalued ideas, knowledge-transfer while delivering outsized returns.”

Raiven’s approach to climate innovation is a fundamental re-platforming of global industry. The most valuable companies of the next decade will be those that turn AI and IoT powered sustainability into defensible, high-margin business models.

About Frog Lake First Nation

Frog Lake First Nation invests in transformative innovation that blends Indigenous values with cutting-edge technology. By investing in innovation FLFN sees a path to clean energy and sustainability. According to the Indigenous Clean Energy (ICE) initiative, 200+ Indigenous-led clean energy projects are operational or under development across Canada. FLFN is among the first Indigenous organizations in North America to anchor a venture capital fund focused on climate tech and digital transformation.

About Raiven Capital

Raiven Capital is a global VC, investing at the intersection of Artificial Intelligence, Internet of Things, and operational transformation. With hubs in Silicon Valley, Toronto, and Dubai, Raiven has delivered multiple successful exits since 2020. Its portfolio spans deeptech and digital platform companies driving systemic change. Learn more at raivencapital.com or follow Dry Powder, Raiven’s thought leadership platform.

For pitch decks, founder inquiries, or media: press@raivencapital.com

 

Prime Focus Technologies launches CLEAR® Content Studio AI Agents—leveraging NVIDIA Technology for the future of storytelling

LOS ANGELES, May 2, 2025 /PRNewswire/ — Prime Focus Technologies (PFT), the creator of CLEAR®, today announced the launch of CLEAR® Content Studio AI Agents—built on NVIDIA accelerated computing. These next-gen AI Agents are designed to help creators produce snackable content, story-driven sports highlights, and personalized media experiences—all at scale. Running on Amazon Web Services (AWS) and built on NVIDIA GPUs, these AI agents instantly transform live sports and long-form content by automating highlight reels, synopses, thumbnails, keywords, reframing, and localization.

CLEAR® Content Studio AI Agents are built on NVIDIA GPUs and run on AWS.
CLEAR® Content Studio AI Agents are built on NVIDIA GPUs and run on AWS.

With Search and Metadata AI Agents at the core, CLEAR® Content Studio AI Agents are built for the pace of modern storytelling. These specialized, lightweight models work with large language models to automate complex creative workflows. From generating real-time clips during live games to personalizing content for diverse audience segments, the agents deliver unmatched speed, impact, and scale—supercharged by NVIDIA-accelerated infrastructure and Generative AI at every step.

Built for the demands of today’s Content teams

  • Live Sports Coverage: Automated clipping and highlight generation in real-time.
  • Snackable content Creation: Effortless creation of engaging clips from live and archived footage.
  • Personalization at Scale: Platform-ready content tailored to audiences instantly.

The CLEAR® Content Studio AI Agents leverage a robust multi-agent framework, where AI agents seamlessly coordinate across workflows to handle tasks intelligently. NVIDIA’s cutting-edge technology provides these agents with high-speed compute acceleration and prediction performance. These systems are deployed on AWS, providing a flexible, cloud-native architecture that guarantees optimal performance, scale, and cost.

“This is the creator’s leap,” said Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies. “CLEAR ®  Content Studio AI Agents, built on NVIDIA, enables media teams to create high-impact content at unprecedented speed to deliver unmatched results.”

With proven success, including a 4X YouTube viewership increase and 22X revenue growth for a major broadcast network, these AI Agents are designed to turn content into a revenue generator.

“NVIDIA’s accelerated platforms are unlocking a new era in content creation for professionals worldwide,” said Richard Kerris, Vice President of Media and Entertainment at NVIDIA. “Collaborating with Prime Focus Technologies on CLEAR® Content Studio AI Agents demonstrates what’s possible when advanced compute and generative AI converge in the storytelling space.”

DNEG will be exhibiting at WAVES, taking place May 1–4, 2025, at the Jio World Centre, Mumbai. Visit us to experience CLEAR® Content Studio AI Agents in action at the Bharat Pavilion and explore how we’re shaping the future of storytelling with NVIDIA and AWS today. 

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR® and part of DNEG. It offers streaming platforms, studios, and broadcasters AI-led technology and media services powered by the cloud, enabling creativity, agility, and revenue growth. PFT partners with major players such as Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and more.

For more information, visit: www.primefocustechnologies.com.

Press Contact

T Shobhana
Senior Vice President & Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com

 

Abu Dhabi Selected to Host the 2025 Pritzker Architecture Prize Ceremony

ABU DHABI, UAE, May 1, 2025 /PRNewswire/ — The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced that Abu Dhabi will host the 2025 Pritzker Prize ceremony, marking a historic first for the United Arab Emirates (UAE) and the Middle East.

 

Abu Dhabi Selected to Host the 2025 Pritzker Architecture Prize Ceremony
Abu Dhabi Selected to Host the 2025 Pritzker Architecture Prize Ceremony

 

As the world’s most esteemed recognition in the field of architecture, the Pritzker Architecture Prize honours living architects whose work demonstrates a combination of talent, vision, and commitment. Their contributions must show consistent and significant impact on humanity and the built environment through the art of architecture.

Abu Dhabi’s selection as the host city marks a new chapter in the UAE capital’s cultural journey and further strengthens its role as a convening place for the world’s leading creative thinkers. It reflects Abu Dhabi’s exceptional and growing contribution to global architectural discourse, with a legacy of bold vision and cultural investment that bridges heritage, innovation, and sustainability.

From the development and restoration of the Cultural Foundation to modern icons like Louvre Abu Dhabi, designed by Jean Nouvel (Pritzker Prize Laureate, 2008), the soon-to-open Zayed National Museum by Lord Norman Foster (Pritzker Prize Laureate, 1999), and Guggenheim Abu Dhabi by Frank Gehry (Pritzker Prize Laureate, 1989), the emirate has emerged as a global centre for transformative and meaningful architecture. These landmark projects are in line with DCT Abu Dhabi’s ongoing commitment to preserving, promoting, and protecting the emirate’s rich cultural heritage while also championing innovation and creativity as drivers of sustainable development and global dialogue.

His Excellency Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “We are deeply honoured that Abu Dhabi has been chosen as the host city for the 2025 Pritzker Architecture Prize, reflecting the recognition Abu Dhabi has received globally as a cultural centre. By hosting this event, DCT Abu Dhabi is honoured to offer a platform for the exchange of ideas that will shape the cities of tomorrow. This reaffirms Abu Dhabi’s long-term vision to place creativity, dialogue, and sustainability at the heart of our development, and our belief in the transformative power of architecture to shape communities and enrich lives.”

“Each year, the Pritzker Prize upholds a tradition of hosting the ceremony at architecturally and historically significant venues, ranging across millennia and geographies. In recent years, the UAE’s growing presence in the global arts and culture landscape, and openness in supporting the works of international architects provides a backdrop of newness, reflecting the diversity within our mission and the selection of our Laureates and Jurors,” explains Tom Pritzker, Chair of The Hyatt Foundation. “As three iconic buildings, each designed by Pritzker Laureates, Jean Nouvel, Norman Foster and Frank Gehry, redefine the skyline of this city, Abu Dhabi lends a natural extension to our program.”

The event will coincide with a public panel discussion taking place at the Cultural Foundation on 3 May, led by Liu Jiakun, the 2025 Pritzker Prize Laureate. He will be joined by fellow Laureates Riken Yamamoto (2024), David Chipperfield (2023) and Francis Kéré (2022).

Together, these leading voices will explore the role of architecture in celebrating cultural expression reflected in their own practices and the future of the built environment.

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism sectors.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and abudhabiculture.ae.

 

Home Fragrance Charms the 137th Canton Fair

GUANGZHOU, China, May 1, 2025 /PRNewswire/ — From April 23 to 27, Hall 19.1 in Area D of the Canton Fair Complex was filled not only with eye-catching displays but also with inviting scents, as exhibitors showcase home fragrances, candles, and lifestyle decor products in Phase 2 of the 137th China Import and Export Fair (Canton Fair).

The global home fragrance market was valued at USD 11 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 5.8%, reaching nearly USD 17.27 billion by 2032. Amid this expansion, Chinese companies are emerging as major players, combining innovation with large-scale manufacturing capabilities to meet diverse global needs.

Shanghai Outstanding Industry Co., Ltd., a fragrance-focused enterprise, exemplifies this trend. The company’s CEO Michael Lu noted that they launched 12 new series this session, highlighting the importance of research and development. Product design also emphasizes aesthetics to enhance home spaces. Lu said that consumers increasingly value “organic,” “natural,” and “environmentally friendly” fragrances, prompting the company to introduce the first carbon-neutral home fragrance product.

Similarly, Litbright Candle (Shijiazhuang) Co., Ltd is expanding its presence through continuous innovation. General Manager Sophia Lee shared that alongside their core offerings, the company actively develops new product lines, bringing each new series to the Fair to connect with both loyal and prospective buyers. She observed that global demand is not only increasing but also becoming more sophisticated, with growing interest in fruit-based, woody, and even gourmand-inspired scents.

As one of the world’s most influential trade platforms, the Canton Fair continues to play a pivotal role in the global development of the fragrance industry. For Chinese fragrance companies seeking to expand their global footprint, the Fair remains a crucial gateway.

Having participated in the Canton Fair for nearly two decades, Lu shared that most of their clients are met at the Fair. “At the Canton Fair, our products naturally attract buyers from niche markets around the world, allowing the right scent, design, and values to meet the right customers,” he said. Lee, also a longtime exhibitor, added, “The Canton Fair has built a strong global reputation. For international buyers seeking new products, it’s the first destination.”

The continued participation of fragrance-focused companies underscores how the Canton Fair connects Chinese enterprises with global markets, fosters lasting partnerships, and serves as both a launchpad and a world stage for the growing fragrance economy.