Allegations of sexual harassment have rapidly surfaced on social media amidst the That Luang Festival, an annual Buddhist celebration held each November. Visitors shared multiple accounts of inappropriate physical contact while attending one of the festival’s attractions—the haunted house.
Arla Foods Ingredients moves forward with acquisition of Volac Whey Nutrition business

TAIPEI, TAIWAN – Media OutReach Newswire – 18 November 2024 – Arla Foods Ingredients is moving forward with its acquisition of Volac’s Whey Nutrition business, after it was approved by the UK’s Competition and Markets Authority. The regulator’s go-ahead followed an agreement between the two companies, which was signed in April 2024.

The business is built around a processing facility at Felinfach in Wales, which handles large volumes of whey and specialises in the production of whey protein isolate (WPI). The site will now become a cornerstone of Arla Foods Ingredients’ global production facilities, with further investment and expansion planned in the coming years.
The acquisition gives the nutrition leader a significant additional quantity of whey, helping it meet a growing market need. There is particular demand for WPI in the health and sports nutrition sectors, which grew by a CAGR of 9% between 2010 and 2023.[1] Arla Foods Ingredients now projects that its sales of WPI will rise significantly over the next five years. The facility will also produce whey fat concentrate and lactose.
Luis Cubel, Group Vice President and Managing Director of Arla Foods Ingredients, said: “Our acquisition of Volac Whey Nutrition brings together two major manufacturers of whey ingredients, and consolidates our position as a leader in the space. Having Volac’s experts – and its network of trusted supply partners – as part of our team gives us several strategic advantages. It expands our market reach, helping us serve even more great customers, and strengthens our global supply chain at a time when demand for whey is growing.”
He added: “Furthermore, these are two companies with shared values and a joint commitment to quality, sustainability and innovation. We look forward to learning from our new colleagues and partners and harnessing our respective strengths to meet the evolving needs of manufacturers and consumers, especially in the sports nutrition space.”
[1] Euromonitor, Consumer Health, 2024
Hashtag: #ArlaFoodsIngredients
The issuer is solely responsible for the content of this announcement.
About Arla Foods Ingredients
Arla Foods Ingredients is a global leader in improving premium nutrition. Together with our customers, research partners, suppliers, NGOs and others, we discover and deliver documented ingredients and products that can advance lifelong nutrition for the benefit of consumers around the world.
We serve leading global brands in early life nutrition, medical nutrition, sports nutrition, health foods, and other foods and beverages.
Lao National Assembly Opens 8th Ordinary Session to Address Key National Challenges

The 9th-tenure National Assembly (NA) opened its 8th Ordinary Session on 18 November in Vientiane. Under the leadership of Xaysomphone Phomvihane, the assembly convened to address mounting economic pressures, educational reforms, and constitutional updates, aiming to navigate the country through pressing national challenges.
Golden Bull Award 2024 Raises the Bar, Celebrates Singapore’s Dynamic Businesses for Excellence and Growth

SINGAPORE – Media OutReach Newswire – 18 November 2024 – The esteemed Golden Bull Award, a hallmark of excellence and leadership in the business community, proudly unveils its latest cohort of honorees—20 exemplary Singaporean businesses that capture the diverse and dynamic spirit of the nation’s SMEs. This year’s award celebrates these organisations for their outstanding performance, pioneering innovation, and unwavering resilience in navigating challenges.
These honorees were selected through a rigorous evaluation process, with criteria encompassing financial performance, strategic initiatives, market competitiveness, and sustainable business practices, underscoring their role as benchmarks of excellence within Singapore’s business landscape.
Organizing Chairman, Datuk William Ng, remarked, “This year’s Golden Bull Award has been a remarkable showcase of the strength and potential of SMEs. The increased participation and exceptional calibre of nominations reflect the unwavering entrepreneurial spirit and dedication to excellence in our business community. We are proud to honor the achievements of these outstanding businesses and look forward to their continued contributions to Singapore’s economic success. Together, we are paving the way for a brighter, more prosperous future.”
The Golden Bull Award is structured into three categories: Emerging SMEs, Outstanding SMEs, and the prestigious Super Golden Bull Award. These categories allow for recognition tailored to companies at various stages of growth, based on their annual revenue, ensuring a comprehensive and equitable assessment.
New to this year, the Distinguished Bull Award was introduced to honor returning Golden Bull Award winners who have demonstrated substantial progress or expanded their market presence since their previous recognition. Four distinguished SMEs were acknowledged for their sustained growth and success in this special category.
Baker Tilly Singapore served as the official auditor for the Golden Bull Award, ensuring transparency and integrity throughout the selection process.
Established in 2003, the Golden Bull Award is the longest-standing SME recognition program in the region, encompassing four key markets: mainland China, Malaysia, Singapore, and Taiwan. Over the years, it has become a premier platform for celebrating business excellence across these diverse regions.
For further details about the Golden Bull Award Singapore 2024 and the complete list of winners, please visit https://goldenbullaward.asia/
LIST OF WINNERS OF THE GOLDEN BULL AWARD 2024 IN ALPHABETICAL ORDER
GOLDEN BULL AWARDS
- Ascendas Corporate Pte Ltd
- ATT Digiverse Pte Ltd
- BH Mining & Petroleum Pte Ltd
- Cosy Creation Pte Ltd
- De-Profile Pte Ltd
- FinEpic Pte Ltd
- Joe Green Marketing Pte Ltd
- OceanAire Global Pte Ltd
- Power Technologies Private Limited
- Sealico Gas Energy Pte Ltd
- Tectronix Engineering Pte Ltd
- Tetherfi Pte Ltd
DISTINGUISHED BULL AWARDS
- Ambiq Micro Singapore Private Ltd
- CUCKOO International (S) Pte Ltd
- Golden Insurance Brokers Co., Ltd.
- Griffin Protection Integrated Security Pte Ltd
DIGITAL TRANSFORMATION AWARDS
- ATT Digiverse Pte Ltd
- Golden Insurance Brokers Co., Ltd.
- Griffin Protection Integrated Security Pte Ltd
Hashtag: #goldenbullaward
The issuer is solely responsible for the content of this announcement.
About Business Media International
Business Media International is a subsidiary of Audience Analytics Limited (1AZ.SG), a regional leader in promoting growth for companies in Asia through data-driven brands and initiatives. BMI owns renowned media brands such as SME Magazine, HR Asia, Capital Asia, Energy Asia, Logistics Asia, TruthTV, and CXP Asia as well as business impact assessment brands such as SME100, HR Asia Best Companies to Work for in Asia, Golden Bull Awards and CXP Asia Best Customer Experience Awards. BMI also organises various exhibitions and has the proprietary software-as-a-service — Total Engagement Assessment Model – in its portfolio.
China empowers the development of Asia-Pacific region

LIMA, PERU – Media OutReach Newswire – 18 November 2024 – Chinese President Xi Jinping has wrapped up his state visit to Peru, where he addressed the 31st APEC Economic Leaders’ Meeting and gave a written speech at the APEC CEO Summit. At these key meetings, President Xi emphasized China’s commitment to fostering an inclusive, balanced, innovative and green global economy.
This year’s APEC adopted the theme “Empower. Include. Grow.” Against a backdrop of global uncertainties, Xi highlighted pressing challenges facing the Asia-Pacific region and presented China’s proposals to enhance the region’s development while building a shared future for its nations.
Reform and opening up
“Asia-Pacific cooperation is confronted with challenges, such as rising tendencies of geopolitics, unilateralism and protectionism. At this historic crossroads, we Asia-Pacific countries carry greater responsibilities on our shoulders,” Xi said at the APEC Economic Leaders’ Meeting on November 16.
Earlier this month, the seventh Hongqiao International Economic Forum released the World Openness Report 2024, which measured the openness levels of 129 economies from 2008 to 2023 and showed that the world’s opening-up level declined over the past year.
In his written speech at the APEC CEO Summit on November 15, Xi highlighted the necessity of global economic governance reform and economic globalization to empower the Asia-Pacific economy for long-term growth. Economic globalization has always been the general trend, he said.
China has continued to push for reform and opening up. It has introduced measures to advance the process of opening up in sectors such as telecommunications, education and healthcare. Additionally, China remains active in advancing regional agreements, such as the Regional Comprehensive Economic Partnership (RCEP), and pursuing membership of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Digital Economy Partnership Agreement (DEPA).
The signing of a protocol to upgrade the China-Peru Free Trade Agreement and ongoing negotiations for the China-ASEAN Free Trade Area 3.0 also reflect China’s commitment to fostering cross-border trade and economic collaboration.
Inclusive development
Global prosperity and stability cannot be achieved when the rich get richer and the poor poorer, Xi said in the written speech, noting true development means common development of all countries. “We should pursue economic globalization that is people-centered and delivers more balanced development and more equal opportunities, so that different countries, classes and communities can all benefit from development,” he said.
This philosophy aligns with China’s domestic and international actions. China’s domestic achievements in poverty alleviation stand out as a key example. Over the past four decades, nearly 800 million people have been lifted out of poverty, marking one of the largest anti-poverty initiatives in history.
Internationally, China has supported developing nations through the Belt and Road Initiative (BRI), which spans infrastructure, energy and trade projects. For instance, BRI project Chancay Port. The mega project, which was inaugurated on November 14 with President Xi and Peruvian President Dina Boluarte attending the opening ceremony via video link, connects Peru to regional markets and boosts its economic development.
At the APEC meetings, China proposed initiatives aimed at enhancing household incomes and supporting small and medium-sized enterprises across the region. These steps are designed to foster a more inclusive economic landscape, enabling diverse countries, communities and social groups to share in development outcomes.
Innovation-driven growth
“We should make full use of artificial intelligence and other emerging technologies to rev up the world economy and stimulate its growth with the current technological revolution,” Xi said in the written speech at the APEC CEO Summit.
China’s contributions to technology and innovation have had far-reaching impacts. It has been responsible for over 40 percent of the annual additions to global renewable energy capacity since 2013. In 2023, the newly installed capacity in China accounted for more than half of the world’s total, according to a white paper released by China’s State Council Information Office.
In the digital realm, China’s leadership in 5G technology has enabled rapid advancements in telecommunications and smart city development. Shenzhen, often referred to as China’s “Silicon Valley,” has become a global hub for innovation, housing companies like Huawei and Tencent.
During the APEC meetings, China unveiled its plans for a Global Cross-Border Data Flow Cooperation Initiative and proposed measures to support digital trade, green supply chains and AI collaboration. These initiatives aim to create a more sustainable and innovation-driven growth model for the Asia-Pacific region.
https://news.cgtn.com/news/2024-11-18/How-China-empowers-the-development-of-Asia-Pacific-region-1yCsGRJVtDO/p.html
Hashtag: #CGTN
The issuer is solely responsible for the content of this announcement.
Amazon Singapore Unwraps 12 days of Incredible Deals this Black Friday from 21 November to 2 December

- Shoppers can enjoy 12 days of exciting deals from top local and international brands, including Dyson, De’Longhi, SMEG, Bose, Hasbro, Bioderma and more
- Celebrate Black Friday at Amazon.sg Holiday Playground with exciting activities during selected time periods on 22 and 23 November at SuperPark Singapore
SINGAPORE – Media OutReach Newswire – 18 November 2024 – (NASDAQ: AMZN) – Amazon Singapore today unveiled an exciting lineup of Black Friday deals with a 12-day sale running from 21 November to 2 December. Shoppers can find major savings on top brands like Dyson, De’Longhi, SMEG, Bose, Hasbro, Bioderma and more across categories from electronics to groceries at amazon.sg/blackfriday. With a wide selection of products, deals for various types of shoppers, and free & fast delivery on eligible items, holiday shopping has never been more convenient.

Bringing the festive cheer early, Amazon Singapore will be transforming SuperPark Singapore at Suntec City into the Amazon.sg Holiday Playground. At selected time periods on 22 to 23 November, visitors of all ages are invited to explore over 20 engaging stations, from Flying Fox zip lines to a Black Friday maze with exclusive deal previews. With activities like the Ninja Track obstacle course offering opportunities to win Amazon.sg vouchers, families can enjoy a fun mix of play and shopping rewards. Entry is just S$4.99 (UP S$33.90 for adults, S$22.90 for children) per participant aged 1 year and above. Entry is limited to 400 pax each day during selected time periods, on a first come first served basis (T&Cs apply).
Entry Fee*: | S$4.99 and flash your Amazon.sg app.
*cash notes only |
Date*: | Friday, 22 November: 12:00 PM – 3:00 PM
Saturday, 23 November: 3:00 PM – 6:00 PM *Queues will be allowed one hour prior to the event. |
Venue: | Suntec City Mall, #02-477 (North Wing) |
“At Amazon Singapore, we’re excited to bring some early festive cheer with our Black Friday Sale, offering fantastic savings on top brands across various kinds of products, so our customers can find something they love. We’re also thrilled to invite families to join us at the Amazon.sg Holiday Playground at SuperPark, where participants of for all ages are invited to join in the fun and where there will be plenty of opportunities to win great prizes. It’s our way of making the holiday season a little brighter and shopping a lot more enjoyable for our customers,” said Peter Li, Director, China & Singapore, International Store, Amazon.
Embrace the holiday spirit with incredible savings this Black Friday on Amazon.sg
Explore amazing holiday discounts across a wide range of categories. Here’s a sneak peek at some of the greatest deals from popular brands, offering you the perfect blend of festive cheer and savings—while stocks last*.
– Home & Kitchen
- Up to 50% off SMEG, with additional $50 off $300
- Up to 50% off Joseph Joseph
- Up to 40% off Tineco, Dibea and Ecovacs vacuum cleaners
- Up to 35% off De’Longhi Coffee Machines, Thermos and Oxo
- Up to 30% off Dyson Superior Innovation, INKBIRD Kitchen Essentials, Philiips Domestic Appliances, Hydroflask and Govee Smart Lightings
- Up to 30% off Sodastream, with additional $25 off $250
- Up to 30% off Le Creuset, with additional savings of up to $30 off
- Up to 30% off Tefal and WMF, with additional 10% off min spend of S$100
- Up to 30% off Nespresso, with additional S$10 off every S$100 spend (capped at S$50 discount)
– Toys, Books and Apparels
- Up to 70% off for book lovers of all ages
- Up to 50% off business & career books – guide to success
- Up to 50% off Hasbro Toys & Collectibles including from Transformers, Nerf and Star Wars
- Up to 50% off Clarks and Teva
- Up to 40% off Melissa & Doug, VTech, Learning Resources, Barbie and Crayola
- Up to 35% off Barbie, Hot Wheels and Disney
- Up to 35% off Dickies, Hanes, Columbia, Lee and Tommy Hilfiger
– PC & Electronics
- Up to 50% off on Sennheiser, with additional vouchers up to S$20 off
- Up to 45% off selected items from SanDisk, Samsung, Razer, Lexar, Crucial
- Up to 40% off Bose products, with additional 7% off with min spend of S$250
- Up to 40% off on Spigen phone cases
- Up to 30% off on LG, with additional vouchers up to S$350 off
- Up to 30% off Trigkey Mini PCs and Beelink PCs
- Up to 30% off UGREEN, ORICO and Lencent
- Up to 30% off SoundPEATS earbuds and headphones
– Beauty, Health & Personal Care
- Up to 60% off Bioderma
- Up to 50% off Dr Scholl
- Up to 50% off Sukin
- Up to 40% off Quest Nutrition, CREST, Philips Sonicare
- Up to 40% off Neutrogena
- Up to 35% off E.L.F, Neutrogena, NYX Professional Makeup
- Up to 30% off Renpho Wellness Product
– Amazon Fresh & Fast
- 50% off top selling items such as Authentic Tea House Ayataka Carton, CASILLERO DEL DIABLO Cabernet Sauvignon Red Wine, 750 ml, Heineken Silver Lager Beer Can, 320ml (Pack of 24), Attack ActivClean+ Laundry Stick 46s and Oreo Vanilla Biscuits Multipack, 248.4g (Carton of 12) on Amazon Fresh
- Up to 50% off Dettol All in One Laundry Pods, Finish 100 Tabs, Finish All in One Ultimate Plus, Dettol Body Wash and Finish Dishwashing Tablets on Amazon Fresh
- Up to 35% off Biona Organic, Harvest Box, Remedy Kombucha on Amazon Fresh
- Up to 35% off Walcher, Canter, Chateau on Amazon Fresh
- Up to 30% off carton deals from Wyeth Nutrition, Nestle NAN, Lactogen and Gerber on Amazon Fresh
- Up to 30% off Attack and Magiclean on Amazon Fresh
- Up to 30% off wines on Little Farms on Amazon.sg
- Buy 2 get 20% off frozen fruits on Little Farms on Amazon.sg
- Buy 1, get 1 free on selected items across categories such as makeup, haircare, health & personal care, exclusive and house brands on Watsons on Amazon.sg
Elevate Your Holiday Shopping Experience
This holiday season, Amazon Singapore makes it easy to save, shop, and spread joy, all in one seamless experience.
– Christmas Gift Guides: As the holiday season approaches, shoppers are eager to find the most attractive deals. To simplify your gift-giving, Amazon.sg presents an extensive array of products across various budgets in its curated gift guides, available at amazon.sg/christmas-store.
– Hosting family and friends this Holiday season just got easier with Amazon Fresh: Enjoy a wider selection of local and international products, including 0% alcoholic Peroni, Starbucks coffee capsules and ready-to-drink options, and festive treats like holiday chocolates from Kinder, Lindt, and Cadbury, as well as cookies from Fox’s and Coppenhagen. To simplify holiday planning, Amazon Fresh offers features like advance basket scheduling, recurring delivery slots, automatic cart updates, and the flexibility to adjust quantities and delivery times before your order is processed.
– Extended Change of Mind Returns: Enjoy the convenience of holiday shopping with Amazon.sg‘s extended change of mind returns policy. For items purchased between 1 November and 31 December 2024, customers can return items until 31 January 2025.
– Hassle-Free Returns: Have an item from Amazon International Store to return? Benefit from hassle-free returns with options for pick-up from your address or drop-off at designated centers.
– Seamless local and international purchases: Amazon.sg customers who are not Prime members can now combine items shipped by Amazon locally (including Fulfilled by Amazon) with those from our International Store to reach a S$60 minimum spend needed to qualify for free shipping.
– Amazon x Shop for Good: Support Local Causes with Holiday Shopping: As customers shop for holiday gifts for their loved ones on Amazon.sg, they can also support meaningful causes that resonate with them by exploring wishlists from 16 non-profit organizations in Singapore through the Amazon x Shop for Good wishlist initiative.
Additional savings this Black Friday Sale
– Amazon.sg Gift Cards: Amazon.sg Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on Amazon.sg at Amazon.sg/giftcard. Purchase an Amazon.sg Gift Card worth S$200 to receive additional S$15 credit from 21 November till 2 December
– Promotions:
- NSmen and NSFs users can now use their LifeSG credits on Amazon.sg. From now till 2 Dec, get 1% off when using LifeSG credits via PayNow. Visit amazon.sg/lifesgpaynow for more information.
– Bank and Buy Now, PayLater Promotions
Enjoy greater savings of up to $15 off when shopping on Amazon.sg. From 21 November till 2 December, visit amazon.sg/bankpromotions for more information.
- DBS cardholders can get S$10 off S$180 with code DBSBFS10, or get S$15 off S$220 with code DBSBFS15
- Citibank Mastercard cardholders can get S$12 off min. S$200 with code CITIMCBFS12
- HSBC cardholders can get S$8 off S$150 with code HSBCBFS8
- JCB cardholders can get 15% off min S$100, capped at S$50 when they spend on Amazon.sg or Amazon Fresh on Amazon.sg with code JCB15OFF
- UnionPay cardholders can get 10% off min S$130, capped at S$20 when they spend on Amazon.sg or Fresh on Amazon.sg with code CUPBFS10
- PayLater by Grab users can get $15 off $220 with code GRABBFS
- Atome users can get $10 off $200 with code ATOMEBFS
– Amazon Fresh
- All Prime customers can enjoy S$5 off S$100 on Amazon Fresh on 29 November only.
- Additionally, all Amazon.sg customers who are DBS cardholders can enjoy $6 off $130 from 21 November till 2 December.
- New Prime customers can enjoy 50% off their first order with a minimum spending of S$40, capped at S$20 on Amazon Fresh from 29 November till 2 December. They can also enjoy S$100 off the first 6 orders on Amazon Fresh from now till 31 December.
– Little Farms on Amazon.sg
- Repeated Little Farms customers on Amazon.sg can enjoy S$15 off their order with minimum spending of S$150 from 22 November till 23 November and 29 November till 30 November.
- New Little Farms customers on Amazon.sg can enjoy S$8 off with a minimum spending of S$100 from 22 November till 23 November and 29 November till 30 November.
Unlock great value this holiday season with a Prime membership – Free & Fast Delivery*, Easy Returns, Exciting Deals, and High-quality Entertainment
New customers can enjoy a 30-day free trial when they sign up for Amazon Prime. For just S$4.99 a month or S$49.90 per year, Prime members can gain excess to an array of exclusive benefits throughout the holiday season:
- Exclusive Prime Member discounts: Amazon.sg introduced a new benefit for Prime members—up to 10% off on over a million products on Amazon.sg *
- Free & Fast Delivery*: Enjoy free and fast delivery on millions of eligible items across domestic selection, as well as International Store, making holiday shopping more convenient than ever. On Amazon Fresh, Prime members can also enjoy free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, and more.
- High-quality Entertainment: As families gather for the holidays, Prime members can enjoy access to Prime Video and Prime Gaming—all included in one affordable subscription. These entertainment options add warmth to cosy holiday gatherings, creating opportunities for shared moments with loved ones.
*Terms and conditions apply to all promotions listed above.
Hashtag: #BlackFridaySale #AmazonSG
The issuer is solely responsible for the content of this announcement.
Every Day Made Better with Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at
Amazon.sg/prime.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.
SOCIAL HANDLES:
Instagram: @Amazon.sg
Facebook: @Amazon.sg
97% of Shopee Affiliates Show Continuous Support towards Malaysian Businesses
Survey discovers 85% Shopee Affiliates promote local brands more than half of the time, with high local audience engagement rates the key to success
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 November 2024 – While excitement lingers among shoppers and local sellers after Shopee’s 11.11 Big Sale, Shopee Affiliates continue to drive engagement towards local sellers across Malaysia. In fact, 97% of affiliates expressed strong interest in supporting local sellers, which indicates that these affiliates feel a strong connection to local brands, recognising their unique value, authenticity, and cultural relevance. To gain deeper insights into how Shopee Affiliates contribute to the success of local sellers, Shopee conducted a survey to better understand their unique experiences and perspectives.

Over 85% of Shopee Affiliates reported that they promote more local brands than international brands, dedicating the majority of their efforts to supporting homegrown products. By promoting Malaysian brands, affiliates also support small business growth and contribute to the local economy, further enhancing the appeal of these partnerships.
Majority of Shopee Affiliates cite higher engagement (34%) and access to wider audiences (24%) as the top factors in their success in driving sales for Shopee sellers. This mutually beneficial partnership enables local sellers to leverage affiliates’ strong audience connections, enhancing their engagement and expanding their reach. This approach enhances brand visibility while fostering trust and credibility for local sellers—benefits that traditional advertising often struggles to deliver. Shopee Affiliates amplify these advantages through engaging livestreams on Shopee Live and short-form video content via Shopee Video.
Local sportswear brand ELGINI Malaysia was one of the top local sellers during Shopee’s 11.11 Super Sale, with a growth of more than 115% compared to average day, selling their high quality sports attire on 11.11 alone. Founder Lim Chong Soo recognised the contribution of Shopee Affiliates to their success. “We have been working with Shopee Affiliates to promote our products since September 2024, and we are glad it has manifested into a successful 11.11 for us,” said Lim. “Their endorsement has been invaluable in building our credibility and expanding our reach, as Shopee Affiliates have contributed to 20% of our sales during the 11.11 campaign, connecting us with customers in ways we never thought possible.
The Health and Beauty category has been the top sales category this 11.11, and leading the charge for local sellers is Malaysia’s own skincare brand The Raw. with a sales uplift of more than 4X this 11.11. Founder Adibah Mazlan credited Shopee Affiliates as one of the main drivers of sales growth. “Promoting through Shopee Affiliates has been an eye opener for me since I first engaged with them in September 2024. With Shopee Affiliate, we have new customers from all over the country, from markets that we never thought we could penetrate. We definitely look forward to working with Shopee Affiliates even more moving forward.”
“Our Shopee Affiliates play a vital role in driving the growth of our local businesses by consistently promoting homegrown brands to a wider audience. We remain committed to empowering local businesses and affiliates by providing the necessary tools and resources within a cohesive ecosystem that benefits all stakeholders. The Shopee Affiliates programme also serves as a viable pathway to entrepreneurship for emerging content creators, particularly in underserved regions. In addition to offering financial opportunities, the programme equips individuals with valuable digital skills, contributing to local economic development and fostering greater self-reliance,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
The survey also revealed Home and Living products (46%) as the most popular among Malaysian shoppers, followed by Beauty and Personal Care (24%) and Fashion and Accessories (20%). Affiliates highlighted that these products resonate strongly with Malaysian consumers due to their broad appeal and consistent demand. Items like kitchenware, décor, and organisational products, which cater to everyday needs, drive higher engagement and conversions by offering essential and versatile solutions for a wide audience.
Affiliates highlighted that Quality and Reliability are key factors when choosing local brands or products to promote, with 48% ranking these attributes as their top priority. They emphasised that endorsing dependable products helps them build trust with their audiences, enhancing both seller credibility and customer satisfaction. This in turn strengthens the relationship between affiliates and local brands through providing more authentic and impactful recommendations that helps buyers make informed purchasing decisions.
Respondents discovered the Shopee Affiliate Program through a variety of channels such as social media, Shopee’s official website and the Shopee Affiliate Referral Star program, which incentivizes affiliates with a 15% commission match on referrals. Once enrolled, affiliates highlighted that the program’s competitive commission rates and exclusive promotions have been the most valuable in helping them promote products effectively, increase brand awareness, and engage their audiences to help them succeed as a Shopee Affiliate.
Hashtag: #Shopee #ShopeeMalaysia #ShopeeMY #Affiliate #ecommerce #shopping #survey
The issuer is solely responsible for the content of this announcement.
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.
Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative “Exercise-to-Earn” Ecosystem

HONG KONG SAR – Media OutReach Newswire – 18 November 2024 – The past decade has witnessed a dramatic shift in consumer behavior, with online shopping becoming the norm, further accelerated by the pandemic. Reward programs have sprung up everywhere, incentivizing spending and fostering brand loyalty. The core of cashback is to encourage consumers to develop a habit of continuous shopping through rewards. This same logic is beginning to take root in the field of sports and health.

GYMetaverse, the innovative team behind the successful Live4Well Genesis NFT collection, is disrupting the rewards landscape with the launch of its upgraded VIV PASS program. This groundbreaking “move-to-earn” ecosystem incentivizes healthy habits, transforming sweat equity into tangible rewards. Live4Well envisions a positive feedback loop where exercise leads to better health, and better health leads to tangible benefits, realizing the concept of “health as wealth.”
Pioneering the “Fitness Mileage” Concept: Earn Rewards for an Active Lifestyle
This inclusive program is open to users worldwide with zero barriers to entry. In just minutes, users can download the Live4Well mobile app and register for free access to the VIV Pass ecosystem. Initially, Sweat Points, the program’s reward currency, can be earned through three primary avenues:
(1) Daily Exercise — Users accumulate points by tracking steps and calories burned, turning daily workouts into rewarding experiences.
(2) Competition Participation — Points are awarded for participating in designated sporting activities, simply by uploading proof of participation.
(3) Health & Fitness Spending — Users can upload receipts for eligible purchases in the designated sports and wellness categories to earn additional Sweat Points.
Live4Well makes the benefits of exercise immediately tangible, converting effort into visible rewards. Accumulated Sweat Points can be redeemed for a variety of prizes, including cash vouchers, fitness products, and exercise classes. The Live4Well app also empowers users to track their fitness data and participate in engaging challenges.
Creating a Global Sharing Economy: A triple win for Users, Businesses, and the Industry
Live4Well‘s vision extends beyond simply creating a health management platform. The “exercise-to-earn” concept fosters a mutually beneficial ecosystem:
(1) User Benefits — VIV PASS motivates individuals to adopt and maintain healthy exercise habits through a rewarding system.
(2) Business Advantages — The platform connects businesses with their target audience through community engagement and strategic partnerships, driving more effective product promotion.
(3) Industry Transformation — By creating a “move-to-earn” economy, Live4Well stimulates consumer spending, transforming calorie expenditure into a quantifiable reward unit. This innovative approach empowers businesses to generate revenue, expand operations, and seamlessly connect the virtual and physical worlds.
Since its inception, Live4Well‘s fitness alliance ecosystem has continued to expand. With ongoing optimization of its operational framework, the VIV PASS ecosystem provides easy access and a tiered membership system, fostering a comprehensive wellness mechanism which stimulates consumer engagement, and builds a thriving global sharing economy.
Hashtag: #Live4Well #VIVPASS #movetoearn #web3 #sports #globalsportsalliance #wellness #NFT
https://www.live4well.io/
https://x.com/live4well
https://www.facebook.com/live4well.io
https://www.instagram.com/live4well.io
https://www.youtube.com/@live4well
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Live4Well – Asia’s first Web3 Health management platform
SWEAT AND EARN is the key objective of Live4Well. Live4Well aims to create a reward-driven wellness platforms that merges health and technology. Utilizing AI, we focus on both individual wellness and sports, fostering a community-based economy that incentivizes healthy behavior.