Center for Green Market Activation (GMA) and Singapore Sustainable Aviation Fuel Company (SAFCo), join GenZero on the Steering Committee, while Amazon, Bain & Company, and Temasek Trust join the growing industry alliance to support credible demand for sustainable aviation fuel (SAF) and SAF certificates in Asia.

SINGAPORE and NEW YORK, Sept. 23, 2026 /PRNewswire/ — Green Fuel Forward (GFF), launched by GenZero and the World Economic Forum (WEF) in May 2025 to scale demand for sustainable aviation fuel (SAF), today announced an expanded partnership structure and new members as it enters its next phase of market activation.

Announced during Green Markets Day at New York Climate Week, the expansion marks GFF’s shift from building market awareness and procurement readiness to facilitating greater corporate action and participation in SAF and SAF certificates (SAFc) transactions across Asia.

GFF welcomed the Center for Green Market Activation (GMA) and the Singapore Sustainable Aviation Fuel Company (SAFCo) to its Steering Committee (SteerCo), alongside founding SteerCo member GenZero. The expanded SteerCo combines investment, demand-aggregation, procurement and market-development expertise as GFF works to translate growing corporate interest in SAF into credible and scalable demand.

Building this demand is particularly important for aviation decarbonisation in Asia, where much of the sector’s future growth is expected. SAF supply remains constrained by its premium over conventional jet fuel and production capacity that is still developing. Stronger and clearer demand signals can encourage investment in new supply and help lower the cost of SAF adoption.

SAFc can provide these demand signals at scale by enabling companies to support the use of SAF and claim the associated emission reductions towards their climate targets, even where direct access to physical SAF is limited or impossible. To support the development of a robust SAFc market in Asia-Pacific, GFF will work with industry, policymakers and standards bodies to establish a trusted framework for corporate engagement.

Frederick Teo, Chief Executive Officer, GenZero, said: “Given the growth of aviation in the Asia-Pacific, the region has a critical role in decarbonising aviation globally. There is tremendous potential to develop technologies in SAF, source feedstock, build production capacity and drive adoption. Corporate ambition to address air travel emissions can direct financing into scaling SAF adoption through the purchase of SAF certificates. Green Fuel Forward aggregates corporate participation into credible, collective demand large enough to meaningfully support production growth across the region. The expertise that GMA and SAFCo bring in demand aggregation, procurement, and market development strengthens Green Fuel Forward’s broad membership base to translate corporate readiness into concerted market action.”

Kim Carnahan, Chief Executive Officer, Center for Green Market Activation, said: “We know that book and claim and demand aggregation can drive new investment and grow the supply of high-integrity SAF. We are thrilled to be joining the Green Fuel Forward SteerCo to bring this model to Asia, ensure it complements existing global initiatives like the Sustainable Aviation Buyers Alliance, and steer it toward real-world contracting that scales SAF uptake in one of the fastest growing aviation markets in the world.”

Seow Hui Tan, Chief Executive Officer, SAFCo, said: “As Asia-Pacific’s aviation sector continues to grow, the region has a unique opportunity to lead the next phase of sustainable aviation growth. Singapore’s early leadership in advancing SAF policy demonstrates how practical regulations, trusted governance, and market-based mechanisms can accelerate SAF adoption while maintaining environmental integrity. Beyond supporting Singapore’s national SAF ambitions, SAFCo’s expertise, processes, systems, and market infrastructure being developed through the SAF policy can help lay the foundations for a credible and scalable voluntary SAF and SAF certificate market across Asia-Pacific. Through Green Fuel Forward, we look forward to working with partners to strengthen corporate participation, build market confidence, and accelerate the development of a trusted regional SAF ecosystem.”

With added institutional expertise and a broader corporate buyer base, GFF is better positioned to help companies move from learning about SAFc to evaluating and participating in procurement opportunities. By aggregating demand and strengthening connections among buyers, market intermediaries and suppliers, GFF aims to create a stronger commercial foundation for SAF growth in Asia.

As GFF moves from capacity-building towards supporting more pragmatic action, WEF will hand over the secretariat function of the initiative to the SteerCo. WEF played an important role in the initiative’s formative year, helping to shape the platform, convene stakeholders, build momentum, and strengthen the understanding of the SAF market.

Pedro Gomez, Head, Industry Agenda, Member of the Executive Committee, World Economic Forum, said: “With GenZero and dozens of private sector companies, we launched Green Fuel Forward to spark interest in SAF in the Asia-Pacific region. One and a half years later, this collective effort has shown that the local SAF market is maturing fast, and more corporates are planning to take pragmatic action and invest in the sector. The World Economic Forum looks forward to seeing this momentum transform into credible demand as GenZero and the new SteerCo take over the strategic leadership of the campaign, bringing experience from transactions that can really scale the impact of Green Fuel Forward in the coming years.”

New members broaden the alliance

Alongside the expanded SteerCo, GFF has recently welcomed Amazon, Bain & Company, and Temasek Trust as new members, broadening the group of companies seeking to accelerate the shift towards lower-carbon aviation. Temasek Trust also joins as a catalytic contributor, providing funding to offset procurement costs and help SAF adoption. GFF’s total membership now stands at 48.

GFF’s members span three key groups: companies with significant business-travel footprints; companies with substantial logistics and air-cargo operations; and international corporations looking to decarbonise their value chains in Asia.

Corporate interest in SAF is growing, but buyers continue to face practical barriers to procurement. Questions remain around how SAF certificate purchases can be reported under the Greenhouse Gas Protocol, while buyers may also have limited visibility of credible regional supply and lack dedicated in-house procurement capabilities.

Through GFF, participating companies can better understand the SAF market, explore credible procurement pathways, and stay updated on accounting and reporting for SAFc. Catalytic funding, including cost offsets and co-matching for select first-time buyers, can also help lower cost barriers and support early participation.

Sam Israelit, Chief Sustainability Officer, Bain & Company, said: “Business travel is the largest share of Bain’s carbon footprint, and sustainable aviation fuel is central to our science-based path to net zero. Having been among the first corporate buyers of SAF certificates through the Sustainable Aviation Buyers Alliance and the First Movers Coalition, joining Green Fuel Forward is a natural next step: it brings that commitment to Asia-Pacific, where aviation’s growth – and the opportunity to decarbonise it – is greatest. We look forward to helping build the credible, aggregated demand that will catalyse new SAF supply across the region.”

Ryan Tan, Head, Planet Collaborative, Temasek Trust, said: “Aviation is a carbon-intensive sector that is an integral part of the carbon footprint of many companies, such as through business travel and value chains. This makes SAF certificates an important entry point for collective action. Through Green Fuel Forward, Temasek Trust is participating as both a member and catalytic funder to lower barriers for other companies and facilitate demand for SAF. This reflects our commitment to catalysing practical, scalable solutions for tangible climate impact.”

About Green Fuel Forward
Founded by GenZero and the World Economic Forum in 2025, Green Fuel Forward (GFF) is an initiative designed to scale corporate demand for sustainable aviation fuel (SAF) in the Asia-Pacific region. While continuing to build capacity and increase awareness of SAF certificates, in its second year, GFF will explore more structured procurement of sustainable aviation fuel certificates (SAFc), enabling corporate buyers to participate in SAF markets and address their aviation-related Scope 3 emissions. The initiative complements ongoing work by international standards bodies to advance the use of book-and-claim mechanisms, while contributing to global aviation decarbonisation. Through demand aggregation, capacity building and policy engagement, GFF aims to provide clear demand signals required to lower barriers to SAF adoption, strengthen market confidence and ultimately, catalyse new investments into SAF production across Asia-Pacific.

For more information, visit https://genzero.co/initiatives/green-fuel-forward.

About GenZero
GenZero is an investment platform company focused on accelerating decarbonisation globally. Founded by Temasek, it seeks to deliver positive climate impact alongside long-term sustainable financial returns by investing in opportunities with the potential to be nurtured into impactful and scalable solutions.

Driven by a common purpose to decarbonise for future generations, GenZero recognises the need for a holistic and integrated approach to achieve a net zero world. It adopts a flexible investment approach across three focus areas to drive climate impact: (i) nature-based solutions that help protect and restore natural ecosystems while benefiting local communities and biodiversity; (ii) technology-based solutions that deliver deep decarbonisation impact; and (iii) climate ecosystem enablers that support the scaling of carbon markets and enable broader industry decarbonisation.

For more information on GenZero, visit www.genzero.co.

About the Center for Green Market Activation
The Center for Green Market Activation (GMA) is a U.S.-based nonprofit working to catalyze markets for low- and zero-carbon goods and services in hard-to-abate sectors. GMA develops and deploys demand aggregation, collective procurement and book-and-claim approaches that enable companies to send stronger demand signals for emerging climate solutions. GMA manages buyers alliances across aviation, maritime shipping, heavy duty trucking, cement and concrete, chemicals, agriculture and other sectors, including serving as the Secretariat for the Sustainable Aviation Buyers Alliance (SABA).

About Singapore Sustainable Aviation Fuel Company Ltd (SAFCo)
Established by the Civil Aviation Authority of Singapore, SAFCo builds a transparent, integrated SAF demand market connecting airlines, corporate buyers, fuel producers, registry providers, carbon market platforms and aviation fuel chain stakeholders in Singapore. Its mission is to enable a scalable, credible and efficient SAF ecosystem that supports the decarbonisation of Singapore’s air hub and catalyses regional SAF adoption. For more information, visit https://safco.com.sg.

About Temasek Trust
Temasek Trust is the philanthropic arm of Temasek Holdings, with community stewardship goals of protecting the planet, uplifting communities, connecting people, and advancing capabilities. By forging new pathways in philanthropy and impact investing with like-minded partners, Temasek Trust advances catalytic philanthropy as a force for good. Through the Temasek Trust Collective, an ecosystem of organisations united by a shared purpose of building better for every generation, Temasek Trust builds capacity, convenes partnerships, mobilises capital, and catalyses solutions innovation to drive positive impact. For more information, visit www.temasektrust.org.sg. Follow us on LinkedIn, Instagram, Facebook, and YouTube.

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Phase 2 bench-scale testwork program demonstrates a compelling opportunity for a more simplified and selective processing pathway to produce a variety of high purity caesium based chemical products from Shaakichiuwaanaan’s pollucite concentrate.

MONTREAL, Sept. 23, 2026 /PRNewswire/ — September 23, 2026 – Sydney, Australia

Highlights

• The Company continues to work with Koch Technology Solutions (“KTS”), part of Koch Inc., in evaluating downstream processing pathways to produce value-added caesium chemical products.
• The results of the recent Phase 2 testwork program have successfully demonstrated a pathway for the production of multiple caesium products.
• KTS’s proprietary technology could significantly simplify and lower the costs of producing a wide variety of high-purity caesium products from pollucite. 
• Follow-up testwork program is now being designed and is anticipated to be expanded to include a complete bench-scale proof-of-concept with production of marketable samples.
• Pollucite concentrate generated from the ongoing BerryPick Program will underpin the next phase of the testwork with KTS (see press release, September 8, 2026).
• The Company continues to advance discussions with strategic caesium players downstream, including deepening its existing relationship with KTS, for future chemical processing opportunities.
• Caesium and tantalum are anticipated co-products at Shaakichiuwaanaan, with the potential for future revenue to be credited against the cost of lithium production. A Preliminary Economic Assessment, targeted for Q4 2026, will provide the first economic evaluation of the caesium credit.

PMET Resources Inc. (the “Company” or “PMET”) (TSX: PMET) (ASX: PMT) (OTCQX: PMETF) (FSE: R9GA) is pleased to report results from its Phase 2 bench-scale caesium testwork program completed by Koch Technology Solutions (“KTS”), part of Koch Inc., on pollucite concentrate from its Shaakichiuwaanaan Project, host to the world’s largest pollucite-hosted caesium pegmatite Mineral Resource and one of the world’s largest lithium pegmatite Mineral Reserves¹.

The Company continues to evaluate downstream opportunities beyond pollucite concentrate production at site to potential “value-added” caesium chemicals, produced with strategic partners with chemical expertise to maximize value from its globally significant caesium resource. The KTS proprietary process offers an attractive and compelling process route for caesium extraction from pollucite concentrate into marketable chemical products, potentially capturing more economic value from the caesium resource. This program further develops the potential process pathway.

Koch Technology Solutions Caesium Extraction Testwork Program

The program was carried out under a testwork arrangement with KTS, announced on April 15, 2026. KTS, part of Koch Inc., one of the largest privately held companies in the world, develops, commercializes, and licenses critical minerals extraction technologies. The arrangement with KTS allows the Company’s testwork program to leverage demonstrated capabilities in engineering, development, and commercialization of critical minerals extraction technologies.

Following completion of Phase 1 (see news release dated July 12, 2026), the Phase 2 bench-scale program advanced by KTS was designed to assess the application of their proprietary flowsheet technology that uses highly selective media. The approach targets simplification of the existing, more conventional caesium recovery methodology by significantly increasing selectivity for caesium, which would allow for much of the impurity removal stage(s) to be bypassed. In contrast, existing approaches require additional stages to obtain the desired caesium product purity. If successful, the approach using KTS’s proprietary flowsheet offers an opportunity to significantly lower the cost of recovery into a final high-purity caesium product. 

The results of the recent bench-scale testwork have successfully established the potential for a wide variety of caesium end-products to be produced by the KTS process, demonstrating high selectivity for caesium and a much-reduced impurity profile. Further work is required to validate the process through to marketable samples; however, the confirmation of high selectivity for caesium using Shaakichiuwaanaan pollucite concentrate, is a significant milestone.

The pollucite concentrate (~6 kg) used as feed for the KTS caesium extraction testwork program was produced by X-Ray Transmission (XRT) ore sorting of drill core material from the Vega Caesium Zone at the CV13 Pegmatite (see news release dated October 9, 2025) and assayed 12% Cs₂O (Figure 1)

Next Steps

A follow-up testwork program is now being designed and is anticipated to comprise a complete bench-scale proof-of-concept for the processing of pollucite concentrate from Shaakichiuwaanaan through to gram quantities of marketable caesium products (e.g., caesium formate, caesium carbonate), as well as an initial assessment of OPEX-CAPEX. This program will utilize a larger quantity of concentrate, which is currently targeted to be produced from the ongoing BerryPick Program (see news release dated September 8, 2026).

The pollucite sample collection methodology undertaken in the BerryPick program is designed to produce >500 kg to potentially >1 tonne of pollucite concentrate to support ongoing development and downstream caesium chemical testwork initiatives. This includes future chemical testwork programs with Koch Technology Solutions, as well as with others as the Company furthers its engagement with strategic partners in the caesium industry downstream (see news release dated April 15, 2026).

In addition to being one of the largest lithium-tantalum pegmatite Mineral Resources² and lithium pegmatite Mineral Reserves³ globally, the Property also hosts the world’s largest in-situ pollucite-hosted caesium pegmatite Mineral Resource, comprising 0.69 Mt at 4.40% Cs₂O (Indicated) and 1.70 Mt at 2.40% Cs₂O (Inferred). The CV13 Pegmatite, host to the caesium Mineral Resource, is located <3 km along trend from the CV5 Pegmatite, which is situated approximately 13 km south of the regional Trans-Taiga Road and powerline infrastructure corridor, and is accessible year-round by road.

About Caesium

Mineral deposits of pollucite-hosted caesium are very rare globally and represent the most fractionated component of LCT pegmatite systems, which are effectively the only known primary economic source of caesium supply. Economic deposits of caesium pegmatite are typically on a smaller scale of <10 kt to 350 kt in size compared to deposits of lithium pegmatite that typically range in the millions of tonnes in size (<10 Mt to over 100 Mt).

The market for caesium compounds and metals is niche and largely opaque because it is not publicly traded like copper or gold, but rather through private bi-lateral and term contracts. Further, product prices vary depending on their contained caesium form, purity, and end-product use. As an example, caesium carbonate (Cs₂CO₃≥99%) as an indicative spot price currently trades at around US$250/kg (excluding VAT, Price Sourcing – Shanghai Metal Markets (SMM)⁴

Caesium is currently supply constrained, with only limited sources supplying the global market. A discovery at the size, grade, and scale of Shaakichiuwaanaan has the potential to be a primary source of supply for global markets over the long-term. This includes existing applications for caesium in oil/gas drilling, medical imaging, emissions reduction, atomic clocks and precision GPS navigation, as well as new and potentially growing applications in the terrestrial solar panel industry. Caesium has been found to play a vital role in significantly improving next generation solar panel efficiency, stability, and life span. Additionally, the use of caesium in lithium-ion batteries to improve performance is actively being explored through use as an additive in certain cathode, anode, and electrolyte chemistries.

About Koch Technology Solutions.

Koch Technology Solutions (KTS) is a global leader in technology development, commercialization and licensing. KTS works with owners, developers, and investors in the process, manufacturing and critical minerals sectors to solve complex technical and investment challenges before large capital is committed, helping clients make confident decisions from early concept through EPC-ready design. With a global network and rich history of domain experience and expertise, KTS gains additional strength from its position within Koch Engineered Solutions (KES). This backing enhances our ability to partner with companies developing chemical process technologies, create attractive licensing solutions for commercial deployment, and bring the next generation of technologies to the market.

For further information, please contact us at info@pmet.ca or by calling +1 (604) 279-8709, or visit www.pmet.ca. Please also refer to the Company’s continuous disclosure filings, available under its profile at www.sedarplus.ca and www.asx.com.au, for available exploration data.

Qualified/Competent Person

The technical and scientific information in this news release that relates to the Mineral Resource  Estimate, exploration, and metallurgical results for the Company’s properties is based on, and fairly represents, information compiled by Mr. Darren L. Smith, M.Sc., P.Geo., who is a Qualified Person as defined by National Instrument 43-101 – Standards of Disclosure for Mineral Projects (“NI 43-101”), and member in good standing with the Ordre des Géologues du Québec (Geologist Permit number 01968), and with the Association of Professional Engineers and Geoscientists of Alberta (member number 87868). Mr. Smith has reviewed and approved the related technical information in this news release.

Mr. Smith is an Executive and Vice President of Exploration for PMET Resources Inc. and holds common shares, Restricted Share Units (RSUs), Performance Share Units (PSUs), and options in the Company.

Mr. Smith has sufficient experience, which is relevant to the style of mineralization, type of deposit under consideration, and to the activities being undertaken to qualify as a Competent Person as described by the Australasian Code for Reporting of Exploration Results, Mineral Resources and Ore Reserves (the JORC Code). Mr. Smith consents to the inclusion in this news release of the matters based on his information in the form and context in which it appears.

The information in this news release that relates to the Mineral Reserve Estimate and Feasibility Study is based on, and fairly represents, information compiled by Mr. Frédéric Mercier-Langevin, Ing. M.Sc., who is a Qualified Person as defined by NI 43-101, and member in good standing with the Ordre des Ingénieurs du Québec. Mr. Mercier-Langevin has reviewed and approved the related technical information in this news release.

Mr. Mercier-Langevin is the Chief Operating and Development Officer for PMET Resources Inc. and holds common shares, RSUs, PSUs, and options in the Company.

About PMET Resources Inc.

PMET Resources Inc. is a pegmatite critical mineral exploration and development company focused on advancing its district-scale 100%-owned Shaakichiuwaanaan Property located in the Eeyou Istchee James Bay region of Quebec, Canada, which is accessible year-round by all-season road and proximal to regional hydro-power infrastructure.

In late 2025, the Company announced a positive lithium-only Feasibility Study on the CV5 Pegmatite for the Shaakichiuwaanaan Property and declared a maiden Mineral Reserve of 84.3 Mt at 1.26% Li₂O (Probable)⁵. The study outlines the potential for a competitive and globally significant high-grade lithium project targeting up to ~800 ktpa spodumene concentrate using a simple Dense Media Separation (“DMS”) only process flowsheet. Further, the results highlight Shaakichiuwaanaan as a potential North American critical mineral powerhouse with significant opportunity for tantalum and caesium in addition to lithium.

The Project hosts a Consolidated Mineral Resource⁶ totalling 108.0 Mt at 1.40% Li₂O and 166 ppm Ta₂O₅ (Indicated) and 33.4 Mt at 1.33% Li₂O and 155 ppm Ta₂O₅ (Inferred), and ranks as a top ten lithium pegmatite globally in size. Additionally, the Project hosts the world’s largest pollucite-hosted caesium pegmatite Mineral Resource at the Rigel and Vega zones with 0.69 Mt at 4.40% Cs₂O (Indicated), and 1.70 Mt at 2.40% Cs₂O (Inferred).

This news release has been approved by

“KEN BRINSDEN”                              
Kenneth Brinsden, President, CEO, & Managing Director

Disclaimer for Forward-Looking Information

This news release contains “forward-looking statements” and “forward-looking information” within the meaning of applicable securities laws.

All statements, other than statements of present or historical facts, are forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and assumptions and accordingly, actual results could differ materially from those expressed or implied in such statements. You are hence cautioned not to place undue reliance on forward-looking statements. Forward-looking statements are typically identified by words or expressions such as “opportunity”, “continues”, “potential”, “follow-up”, “anticipated”, “expanded”, “advance, “future”, “targeted”, “maximize”, “marketable”, “targets”, “if successful”, “further”, “milestone”, “next steps”, “initial”, “designed to”, “growing”, “being explored” or variations of such words or expressions and phrases or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. 

Forward-looking statements include, but are not limited to, statements concerning the ability to produce value-added caesium chemical products, the ability of Koch’s proprietary technology to significantly simplify and lower the costs of producing a wide variety of high-purity caesium products from pollucite, the ability to design a follow-up expanded testwork program to include a complete bench-scale proof-of-concept program with production of marketable samples, the ability to continue to advance discussions with strategic caesium players downstream, including deepening for future chemical processing opportunities, the timing of the PEA and the ability of Koch’s proprietary technology to significantly lower the cost of recovery into a final high-purity caesium product.

Forward-looking statements are based upon certain assumptions and other important factors that, if untrue, could cause actual results to be materially different from future results expressed or implied by such statements. There can be no assurance that forward-looking statements will prove to be accurate. Key assumptions upon which the Company’s forward-looking information is based include, without limitation, the ability of developing Koch’s technology, to obtain the required financing to bring the project to development, the ability to make discoveries, the potential of each of tantalum, lithium and caesium , that proposed exploration work on the Property and the results therefrom will continue as expected, the accuracy of reserve and resource estimates, the classification of resources and the assumptions on which the reserve and resource estimates are based, long-term demand for lithium (spodumene), tantalum (tantalite), and caesium (pollucite)  supply, and that exploration and development results continue to support management’s current plans for the Property’s development.

Forward-looking statements are also subject to risks and uncertainties facing the Company’s business, any of which could have a material adverse effect on the Company’s business, financial condition, results of operations and growth prospects. Readers should review the detailed risk discussion in the Company’s most recent Annual Information Form filed on SEDAR+, for a fuller understanding of the risks and uncertainties that affect the Company’s business and operations.

Although the Company believes its expectations are based upon reasonable assumptions and has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking information will prove to be accurate. If any of the risks or uncertainties mentioned above, which are not exhaustive, materialize, actual results may vary materially from those anticipated in the forward-looking statements.

The forward-looking statements contained herein are made only as of the date hereof. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent required by applicable law. The Company qualifies all of its forward-looking statements by these cautionary statements.

Competent Person Statement (ASX Listing Rules)

The information in this news release that relates to the Feasibility Study (“FS”) for the Shaakichiuwaanaan Project, which was first reported by the Company in a market announcement titled “PMET Resources Delivers Positive CV5 Lithium-Only Feasibility Study for its Large-Scale Shaakichiuwaanaan Project” dated October 20, 2025 (Montreal time) is available on the Company’s website at www.pmet.ca, on SEDAR+ at www.sedarplus.ca and on the ASX website at www.asx.com.au. The production target from the Feasibility Study referred to in this news release was reported by the Company in accordance with ASX Listing Rule 5.16 on the date of the original announcement. The Company confirms that, as of the date of this news release, all material assumptions and technical parameters underpinning the production target in the original announcement continue to apply and have not materially changed.

The Mineral Resource and Mineral Reserve Estimates in this release were first reported by the Company in accordance with ASX Listing Rules 5.8 and 5.9 in market announcements titled “World’s Largest Pollucite-Hosted Caesium Pegmatite Deposit” dated July 20, 2025 (Montreal time) and “PMET Resources Delivers Positive CV5 Lithium-Only Feasibility Study for its Large-Scale Shaakichiuwaanaan Project” dated October 20, 2025 (Montreal time) and are available on the Company’s website at www.pmet.ca, on SEDAR+ at www.sedarplus.ca and on the ASX website at www.asx.com.au. The Company confirms that, as of the date of this news release, it is not aware of any new information or data verified by the competent person that materially affects the information included in the relevant announcement and that all material assumptions and technical parameters underpinning the estimates in the relevant announcement continue to apply and have not materially changed. The Company confirms that, as at the date of this announcement, the form and context in which the competent person’s findings are presented have not been materially modified from the original market announcement.

Appendix 1 – JORC Code 2012 Table 1 (ASX Listing Rule 5.8.2)

Section 1 – Sampling Techniques and Data

Section 2 – Reporting of Exploration Results

Olivier Caza-Lapointe, Head, Investor Relations, T: +1 (514) 913-5264, E: ocazalapointe@pmet.ca

HOUSTON, Sept. 23, 2026 /PRNewswire/ — Shell Offshore Inc., a subsidiary of Shell plc, has completed the previously announced agreement to sell its 50% non-operated working interest in the Na Kika platform and associated fields in the Gulf of America as well as its 100% owned Coulomb tieback. Shell received approximately $840 million in cash proceeds, reflecting adjustments between the effective date of July 1, 2025, and closing. The assets were acquired by a subsidiary of Talos Energy and an affiliate of Ridgewood Energy.

The transaction supports Shell’s efforts to actively shape its portfolio to ensure a resilient and increasingly competitive Upstream business. 

Notes to editors 

• The total consideration announced at signing was $1.7 billion, before customary adjustments and certain contingent payments.
• Shell will receive uncapped upside-linked payments through 2027 and overriding royalty interests (ORRI) on production from new Na Kika tiebacks, subject to conditions.
• For 2025, Shell entitlement share of production from these assets was 37,000 barrels of oil equivalent per day. According to Shell’s modeling, Na Kika and Coulomb will not be meaningful contributors to production by 2030.
• The deal includes buyers assuming certain decommissioning obligations and providing security with respect to such obligations.
• Shell Trading US Company will retain rights to offtake from Na Kika and Coulomb through negotiated agreements with the buyers.
• The Na Kika semi-submersible platform began producing in 2003. Production from the Coulomb tieback began in 2005.
• BP, as operator of Na Kika, holds the remaining 50% working interest in Na Kika.
• Shell proved reserves were 4.3 million barrels of oil equivalent (boe) at the end of 2025 for Na Kika and 7.2 million boe at the end of 2025 for Coulomb.
• Shell’s Deep Water business is differentiated by its scale, efficiency, and infrastructure. Shell is the only international oil company with a leading portfolio position in both the Gulf of America and Brazil, two of the highest-margin and lowest-carbon production basins in the world.
• The US is a key market and a leading destination for Shell investment, with operations and interests in all 50 states. Shell is the leading deep-water operator and largest producer of oil and gas in the Gulf of America and one of the largest buyers of US LNG. Through our Trading & Supply network, we move US energy reliably—from power and low-carbon fuels to LNG and refined products—to customers nationwide and globally. Shell operates the largest branded fuel network in the United States, with about 12,000 Shell branded gas stations serving more than seven million customers daily. With more than 100 years in the US and more than 11,000 employees (as of January 23, 2026), Shell is delivering secure energy supplies and meeting the evolving needs of our customers today and into the future.

Cautionary Note

The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this press release “Shell”, “Shell Group” and “Group” are sometimes used for convenience to reference Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ”Subsidiaries”, “Shell subsidiaries” and “Shell companies” as used in this press release refer to entities over which Shell plc either directly or indirectly has control. The terms “joint venture”, “joint operations”, “joint arrangements”, and “associates” may also be used to refer to a commercial arrangement in which Shell has a direct or indirect ownership interest with one or more parties. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.

Forward-Looking statements
This press release contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions, including (without limitation) those concerning Shell’s strategy and operating plans, macroeconomic conditions, future energy demand, supply and product mix, commodity prices, demand for Shell’s products, production results and reserve estimates, development, execution and management of projects, energy transition and climate change, management of safety and environmental risks, costs, cash capital expenditures, technology advancements, legislative, judicial, fiscal and regulatory developments, regional conflicts and trading conditions, and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”; “ambition”; ”anticipate”; “aspire”, “aspiration”, ”believe”; “commit”; “commitment”; ”could”; “desire”; ”estimate”; ”expect”; ”goals”; ”intend”; ”may”; “milestones”; ”objectives”; ”outlook”; ”plan”; ”probably”; ”project”; ”risks”; “schedule”; ”seek”; ”should”; ”target”; “vision”; ”will”; “would” and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks, including climate change; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including tariffs and regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, regional conflicts, such as the Russia-Ukraine war and the conflict in the Middle East, and a significant cyber security, data privacy or IT incident; (n) the pace of the energy transition; and (o) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc’s Form 20-F for the year ended December 31, 2025 (available at www.shell.com/investors/news-and-filings/sec-filings.html and www.sec.gov). These risk factors also expressly qualify all forward-looking statements contained in this press release and should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, September 22, 2026. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

Shell’s net carbon intensity and net-zero emissions target
In this press release we may refer to Shell’s “net carbon intensity” (NCI), which includes Shell’s carbon emissions from the production of our energy products, our suppliers’ carbon emissions in supplying energy for that production and our customers’ carbon emissions associated with their use of the energy products we sell. Shell’s NCI also includes the emissions associated with the production and use of energy products produced by others which Shell purchases for resale. Shell only controls its own emissions. The use of the terms Shell’s “net carbon intensity” or NCI is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries. 

Shell’s operating plan and outlook are forecasted for a three-year period and ten-year period, respectively, and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next three and ten years. Accordingly, the outlook reflects our combined Scope 1 and 2 target, NCI target and our oil products ambition over the next ten years. However, Shell’s operating plan and outlook cannot reflect our 2050 net-zero emissions target, as this target is outside our planning period. Such future operating plans and outlooks could include changes to our portfolio, efficiency improvements and the use of carbon capture and storage and carbon credits. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans and outlooks to reflect this movement. However, if society is not net zero in 2050, as of today, there would be significant risk that Shell may not meet this target. 

The information provided above regarding Shell’s NCI and net zero emissions target are not intended, nor should they be construed as introducing, suggesting or making any claim, target or representation thereof other than what is included in the press release. 

Forward-Looking non-GAAP measures
This press release may contain certain forward-looking non-GAAP measures such as free cash flow and underlying operating expenses. We are unable to provide a reconciliation of these forward-looking non-GAAP measures to the most comparable GAAP financial measures because certain information needed to reconcile those non-GAAP measures to the most comparable GAAP financial measures is dependent on future events some of which are outside the control of Shell, such as oil and gas prices, interest rates and exchange rates. Moreover, estimating such GAAP measures with the required precision necessary to provide a meaningful reconciliation is extremely difficult and could not be accomplished without unreasonable effort. Non-GAAP measures in respect of future periods which cannot be reconciled to the most comparable GAAP financial measure are calculated in a manner which is consistent with the accounting policies applied in Shell plc’s consolidated financial statements. These forward-looking non-GAAP measures are provided to assist readers in understanding management’s use and expectations of such measures and may not be appropriate for other purposes. 

The contents of websites referred to in this press release do not form part of this press release.

We may have used certain terms, such as resources, in this press release that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov.

• Viva-Thera makes its public debut with four modalities pursuing HIV prevention, treatment and cure, supported by XtalPi’s platform capabilities.
• Viva-Thera combines its first atomic-resolution MPER-TMD-CT structure with XtalPi’s AI and automation platform to advance a small-molecule PCC.
• MPER vaccine immunogens elicit antibody levels approximately five times those of the study comparator in rhesus macaques; antisera retain antiviral activity at a 1:1,000 dilution.

BOSTON and SHENZHEN, China, Sept. 23, 2026 /PRNewswire/ — XtalPi (HKEX: 2228) announced that Viva-Thera, a biotechnology company it incubated and backs as a strategic shareholder, has nominated a preclinical candidate (PCC) targeting the membrane-proximal external region (MPER) of HIV-1 gp41. The partners completed discovery and optimization in seven months by combining Viva-Thera’s atomic-resolution structural research with XtalPi’s AI drug design and automation platform.

In its public debut, Viva-Thera also reported functional vaccine results in rhesus macaques and progress in targeted gene delivery. The company is pursuing HIV prevention and cure through four modalities—vaccines, long-acting small molecules, gene therapy and cell therapy—with XtalPi providing computational design, predictive modeling and experimental automation across the portfolio.

MPER forms part of the membrane-fusion machinery that HIV uses to enter cells. Together with the adjacent transmembrane domain, it retains approximately 90% sequence identity across viral strains, making it an attractive target for broad-spectrum intervention. Its position against the viral membrane and changing conformation have made precise targeting a persistent challenge.

Building on founder and Chief Scientific Officer Dr. Qingshan Fu’s extensive MPER research, Viva-Thera’s team obtained the first atomic-resolution structure of the HIV-1 Env MPER–transmembrane domain–cytoplasmic tail (MPER-TMD-CT) region using solution nuclear magnetic resonance (NMR). The team then reconstituted MPER-TMD in membrane structures on nanoparticle surfaces, grounding screening in both the target’s structure and its membrane environment.

Deploying generative AI from the outset, XtalPi navigated a chemical space of approximately 10 million compounds to quickly isolate five validated hits with desirable drug properties and strong antiviral activity. By continuously leveraging its generative models to engineer and optimize the leads, the partners drove the program to preclinical candidate (PCC) nomination in just seven months.

The AI-accelerated asset targets gp41-mediated membrane fusion at MPER, opening a path toward a broad-spectrum antiviral with a binding site distinct from those addressed by reverse-transcriptase, integrase, and protease inhibitors. Ultimately, the differentiated approach could broaden the range of effective HIV drug combinations and help restore treatment options for patients facing resistance to existing therapies.

The company’s vaccine program draws on the same structural foundation. Its MPER immunogens elicited antibody levels in rhesus macaques approximately five times those of the conventional HIV immunogen comparator. Antisera retained substantial inhibition of HIV pseudovirus infection at a 1:1,000 dilution—functional evidence that the immune response could interfere with viral entry.

Viva-Thera’s gene-therapy program addresses integrated HIV proviral DNA, which can persist despite antiviral treatment and cause rebound after treatment stops. The company is developing a non-replicating, HIV-derived vector to deliver CRISPR-Cas9 tools to CD4+ T cells. It has completed vector construction, cell-infection experiments and CD4+ T-cell introduction in humanized mice, and is preparing live-virus infection and treatment studies.

Drawing on its extensive track record in drug discovery, XtalPi equips Viva-Thera with an AI and automation platform that scales across multiple therapeutic modalities. Within this collaboration, XtalPi’s AI engine actively drives small-molecule generative design, analyzes immunogen conformations and binding affinities, models gene-therapy dosing, and computationally optimizes in vivo immunotherapies. This computational heavy lifting is seamlessly integrated with XtalPi’s robotic automation, enabling high-throughput testing and rapid, iterative refinement.

Viva-Thera drives the overarching biological strategy, deploying its structural insights, virological expertise, and targeted delivery systems to direct experimental validation and define the core clinical challenges. Empowered by these integrated capabilities, Viva-Thera is uniquely positioned to advance complementary vaccine, gene, and cell therapies in parallel—simultaneously pursuing broad-spectrum protection against infection and strategies to eradicate the viral reservoir.

“Our vision is to bring together the interventions needed to prevent HIV and ultimately cure it—from blocking infection to addressing the viral reservoir,” said Dr. Qingshan Fu, Founder and Chief Scientific Officer of Viva-Thera. “XtalPi’s AI and automation platform allows us to pursue that ambition across multiple therapeutic modalities, at a pace and breadth that would be difficult to achieve through conventional R&D. By combining our understanding of HIV biology with these capabilities, we can explore more possibilities in parallel and move promising discoveries toward medicines faster.”

“AI’s value in science must ultimately be measured by what it makes possible for people,” said Dr. Shuhao Wen, Chairman of XtalPi. “Through investment, incubation and partnership, we are committed to giving exceptional scientists the capabilities to tackle difficult diseases where progress could change patients’ lives. Viva-Thera embodies that ambition: deep scientific expertise directed at a challenge that has resisted decades of research. Our role is to help teams like this translate their discoveries into medicines that expand treatment options and bring lasting improvements in health within reach.”

About Viva-Thera

Viva-Thera Biotech Co., Ltd. is an innovative biopharmaceutical company incubated by XtalPi Inc. Established in 2025, the company has developed a proprietary targeted immunotherapy platform to advance novel therapeutic and preventive approaches for HIV. Its pipeline includes HIV gp41-MPER nanoparticle vaccines, MPER-targeted long-acting therapeutics, targeted delivery systems for CD4+ immune cells, as well as gene therapy and in situ immunotherapy approaches. Viva-Thera is committed to advancing transformative solutions for HIV, with the ultimate goal of achieving breakthroughs in vaccine development and enabling a functional cure for the disease.

About XtalPi

XtalPi Holdings Limited (XtalPi, 2228.HK) was founded in 2015 by three physicists from the Massachusetts Institute of Technology (MIT). It is an innovative R&D platform powered by quantum physics, artificial intelligence, and robotics. By integrating first-principles calculations, AI algorithms, high-performance cloud computing, and standardized automation systems, XtalPi provides digital and intelligent R&D solutions for companies in the pharmaceutical, materials science, agricultural technology, energy, new chemicals, and cosmetics industries.

SAN FRANCISCO, Sept. 23, 2026 /PRNewswire/ — ScamAdviser, a leading brand in global enterprise scam prevention solutions, concluded its successful participation at the Global Anti-Scam Summit (GASS) America 2026 in San Francisco, organized by the Global Anti-Scam Alliance (GASA). Bringing together global leaders across tech, finance, and cybersecurity, the summit addressed pressing digital scam challenges, highlighted by ScamAdviser’s product Watchmen’s recognition with the prestigious Scam Fighter Award for its outstanding contributions to global impersonation protection.

ScamAdviser Addressing New Vulnerabilities in Agentic AI

During the summit, ScamAdviser’s CEO Aaron Chiou led a featured panel discussion titled “The Agent Is the New Victim – From Social Engineering to Agent Engineering.” The session brought together industry experts from Google, Gen, AIM Intelligence, and Adyen, to examine how autonomous AI agents are becoming primary targets for digital fraudsters.

As consumers increasingly rely on AI agents to find deals, compare products, and complete transactions, scammers are shifting their tactics. Panelists highlighted that because AI operates probabilistically, static prompt rules can fail when encountering dynamic web content, hidden malicious code, or spoofed online storefronts designed to hijack AI logic.

“As AI agents increasingly make autonomous decisions on behalf of consumers, fraudsters are adapting by targeting the AI’s logic directly rather than human eyes,” said Aaron Chiou, CEO of ScamAdviser. “Static prompts defined before deployment are simply no longer enough against modern edge-case exploits. To foster trusted autonomous commerce, the industry must implement active, real-time runtime safeguards that verify every link, site, and transaction before action is taken.”

To tackle this challenge head-on, ScamAdviser introduced AgentLooker.ai, a real-time security guard built specifically to keep AI agents from getting scammed during dynamic web interactions. ScamAdviser and its solution partners are continuously testing and tracking evolving threat patterns to ensure security guardrails stay ahead of bad actors and safeguard autonomous commerce.

Watchmen Honored with GASA Scam Fighter Award for AI-Powered Scam Defense

At GASS America, it also announced the winner of The Scam Fighter Award, which recognizes ScamAdviser’s Watchmen solution for its outstanding impact in combating real-world digital scams, especially social media impersonation. As a cross-domain Fraud Early Warning System, Watchmen continuously monitors and analyzes corporate communication channels, mainly social media platforms, to instantly detect brand impersonation, mitigate cyber threats, and initiate automated anti-scam mechanisms. Powered by multi-layered filtering, expert rule engines, and Large Language Model (LLM) semantic analysis, Watchmen delivers real-time monitoring and proactive takedown capabilities for businesses and regulatory bodies.

In proven deployments with financial regulators, law enforcement agencies, and municipal governments, Watchmen demonstrated national-level impact, such as contributing to a 38% drop in the share of investment scam financial losses and cutting detection-to-takedown times from weeks to under 8 hours. By turning raw threat intelligence into actionable defense, Watchmen was celebrated at GASS as a benchmark solution for public-private anti-scam collaboration.

New A9 Ultra combines powerful jump starting, smart tire inflation, 100W fast charging and emergency lighting in one portable system, ahead of its October trackside appearance at Glen Helen Raceway

SAN FRANCISCO, Sept. 23, 2026 /PRNewswire/ — GOOLOO, a global brand in portable vehicle emergency power solutions, today announced the launch of the GOOLOO A9 Ultra Jump Starter with Air Compressor, a new all-in-one emergency power system designed to help drivers handle more roadside situations with a single device.

Built around GOOLOO’s TOOLCORE® all-in-one platform, the A9 Ultra combines four essential roadside functions — jump starting, tire inflation, portable fast charging and emergency lighting — in one compact system. Designed for everyday vehicles as well as trucks, RVs and off-road travel, the A9 Ultra expands GOOLOO’s A-series into more demanding driving and adventure scenarios.

The A9 Ultra is now available for sale through GOOLOO’s official website: https://us.gooloo.com/products/a9-ultra-jump-starter, customers can receive $10 off the regular price of $199.99 by using promo code A9RED10.

The launch also builds on GOOLOO’s growing presence in off-road motorsports through its partnership with AMSOIL Championship Off-Road and Ryan Beat Motorsports. The A9 Ultra is scheduled to appear trackside at Glen Helen Raceway on October 2–3, bringing GOOLOO’s newest emergency power system into an environment where vehicle preparation, reliability and self-sufficiency matter every race weekend.

“With the A9 Ultra, we wanted to go beyond solving a single roadside problem,” said Michael, General Manager at GOOLOO. “Drivers may need to restart a battery, restore tire pressure, power a device or work safely after dark — sometimes on the same trip. The A9 Ultra brings those capabilities together in one system, giving drivers a simpler way to stay prepared whether they’re commuting, traveling by RV or heading off-road.”

One Tool for More Roadside Situations

The A9 Ultra starts with two problems that can quickly bring a trip to a stop: a dead battery and low tire pressure.

Powered by GOOLOO’s JUMPCORE® starting system, the A9 Ultra delivers up to 6000A peak current and is designed to start a wide range of 12V vehicles, including gasoline engines and diesel engines up to 12.0L. A dedicated BOOST mode provides additional starting support for deeply discharged batteries.

Alongside jump starting, the A9 Ultra integrates a 160 PSI tire inflator designed for both everyday tire maintenance and roadside emergencies. Smart preset modes and automatic shutoff allow drivers to set a target pressure and let the system stop automatically once the desired pressure is reached.

For drivers towing, traveling by RV or heading off-road, combining these two functions in one portable tool can reduce the amount of emergency equipment that needs to be carried while providing greater independence when immediate roadside assistance is not available.

Powered by TOOLCORE®

At the heart of the A9 Ultra is TOOLCORE®, GOOLOO’s approach to bringing multiple vehicle emergency functions together in one integrated system.

Beyond jump starting and tire inflation, the A9 Ultra incorporates a 27,000mAh / 99.9Wh portable power bank with 100W bidirectional USB-C fast charging. It can provide high-speed charging for compatible phones, laptops, tablets, cameras and other mobile electronics while traveling.

The same 100W charging capability can recharge the A9 Ultra itself in approximately 1.5 hours, helping drivers restore the unit quickly between trips or after emergency use.

A built-in 400-lumen LED light with SOS functionality provides additional visibility for nighttime roadside stops, repairs and emergency signaling.

Together, the A9 Ultra is built around four straightforward needs: Jump. Inflate. Charge. Illuminate.

The system is also backed by GOOLOO’s SUPERSAFE® protection technology, designed to help protect the vehicle and user against common electrical risks including reverse polarity, short circuits, overcurrent, overvoltage and overheating.

From Everyday Roads to Off-Road Racing

The A9 Ultra arrives as GOOLOO continues to strengthen its connection with the off-road and motorsports community.

Through its 2026 partnership with Ryan Beat Motorsports and AMSOIL Championship Off-Road, GOOLOO has brought its vehicle emergency products into an environment built around race vehicles, trucks, trailers, support equipment and long-distance travel.

The A9 Ultra takes GOOLOO’s all-in-one roadside concept further, with greater starting capability, higher-pressure tire inflation and faster portable charging designed for larger vehicles and more demanding travel.

Its October appearance at Glen Helen will give racers, crews and off-road fans an opportunity to see GOOLOO’s newest emergency power system in a real motorsports environment.

“The GOOLOO A9 Ultra is one of those tools I always want with us at the track,” said Ryan Beat. “With all the vehicles we have, you never know what you’re going to run into, and having something compact and reliable that can jump start, inflate a tire and provide portable power makes a huge difference. It’s become something we rely on throughout a race weekend.”

A9 Ultra at a Glance:

• 6000A JUMPCORE® starting power for a broad range of 12V vehicles
• 160 PSI smart tire inflation with presets and automatic shutoff
• 27,000mAh portable power with 100W bidirectional USB-C fast charging
• 400-lumen emergency lighting with SOS mode
• TOOLCORE® all-in-one functionality with SUPERSAFE® protection

About GOOLOO

GOOLOO develops portable vehicle emergency power and automotive utility products designed to help drivers stay prepared and keep moving. Its portfolio includes jump starters, jump starter and tire inflator combinations, portable inflators, vehicle diagnostic products and other automotive tools focused on practical performance, portability and ease of use.

In 2026, GOOLOO expanded its motorsports presence through partnerships with AMSOIL Championship Off-Road and Ryan Beat Motorsports, connecting its automotive emergency products with off-road racing, road travel and outdoor adventure.

The “Ready to Glow” event will mark Laifen’s first brand-initiated experience in North America, showcasing its latest innovations: the Swift 4 High-Speed Hair Dryer, AutoCurl Curling Iron and Glowy Vanity Mirror

NEW YORK, Sept. 23, 2026 /PRNewswire/ — Laifen, a global beauty technology brand redefining the hair care and styling experience, yesterday hosted its “Ready to Glow” New York launch event at Penthouse 45 in Manhattan, marking the brand’s first event in North America. Bringing together more than 50 media guests alongside creators, stylists and industry tastemakers, the immersive experience introduced Laifen’s vision for a complete Hair Beauty Tech Ecosystem – one that brings together every step of the beauty journey, from care and preparation to styling and the final reveal.

The event marked a significant milestone in Laifen’s continued expansion into the U.S. market, introducing industry leaders to a new approach to beauty technology that goes beyond individual tools. At the heart of the ecosystem are three latest innovations – the Laifen Swift 4 High-Speed Hair Dryer, AutoCurl Curling Iron and Glowy Vanity Mirror – designed to work together to create a seamless care-to-style-to-reveal experience.

• Swift 4 High-Speed Hair Dryer – The Foundation: Designed to make drying faster while elevating hair care, the Swift 4 features a self-developed 115,000 RPM high-speed motor and Laifen’s exclusive Nourishing Mode, bringing technology and care together at the first step of the routine.

• AutoCurl Curling Iron – The Style: Designed to make professional-looking styling more accessible, AutoCurl automatically handles key elements of the curling process for an effortless experience. Its intelligent technology helps users create polished styles in minutes, lowering the barrier to achieving salon-inspired results at home.

• Glowy Vanity Mirror – The Final Reveal: Completing the ecosystem, the Glowy Vanity Mirror combines true-color, studio-grade lighting with smart, touchless functionality to provide a clearer view of the finished look. The mirror serves as the final step in Laifen’s complete beauty journey – where the results of care and styling come together.

From the first step of the routine to the moment the finished look takes center stage, “Ready to Glow” was designed as a journey through Laifen’s vision of modern beauty. Rather than experiencing each innovation as a standalone tool, guests were invited to see how the technology comes together across the full routine – preparing the hair, creating the style and ultimately revealing the finished look. This care-to-style-to-reveal journey served as the foundation for an immersive event experience, with each stage brought to life through interactive moments that encouraged guests to experience Laifen’s technology firsthand.

An Immersive “Ready to Glow” Experience

The New York event brought Laifen’s ecosystem to life through three interactive experiential zones, giving media, creators, stylists and industry guests the opportunity to experience the technology firsthand while moving through the complete beauty journey.

Guests began with the Swift 4 Essential Oil Hair Care experience, selecting their preferred scent and experiencing the dryer’s aroma hair care function, before putting AutoCurl to the test in an interactive styling zone featuring wigs and hair extensions across a variety of textures and lengths. The experience culminated at the Glowy Vanity Mirror, where guests unveiled their finished looks under true-color, studio-grade lighting, with professional stylists and makeup artists on hand to provide personalized beauty and styling guidance.

Through its first North American event, Laifen created an immersive platform to connect with the beauty, fashion, lifestyle and technology communities while giving guests a firsthand look at the technology and design behind its newest innovations.

Building Laifen’s U.S. Presence Through Culture and Experience

On September 10, Laifen officially stepped into New York Fashion Week, bringing the Laifen Swift 4 Hair Dryer and AutoCurl backstage at the TWP show. Rather than simply serving as product placements, both tools were actively used by lead hairstylist Joey George and his team to create the runway looks, putting Laifen’s beauty technology directly into the hands of professionals in one of fashion’s most fast-paced environments.

The activation brought Laifen’s “Ready to Glow” story to life, capturing the transformation from backstage preparation to runway spotlight. That momentum continued with the brand’s “Ready to Glow” New York event on September 17, further cementing Laifen’s presence at the intersection of beauty and fashion.

Together, these experiences reflect Laifen’s broader U.S. strategy: building brand awareness through immersive, culturally relevant moments that bring its technology to life beyond the product itself. By engaging consumers, creators, media, and industry tastemakers at the intersection of beauty, fashion, and technology, Laifen is establishing a distinctive presence in the U.S. market while redefining what the modern beauty routine can look like.

For more information about Laifen and its latest beauty technology innovations, visit https://www.laifentech.com/.

About Laifen

Founded in 2019, Laifen is a global personal care technology brand redefining everyday routines through high-performance engineering and thoughtful design. Guided by the belief that exceptional personal care should be within reach, Laifen combines proprietary technology with thoughtfully considered design to create products engineered to perform, built to last, and designed to be loved.

With a growing portfolio across hair care, beauty, self-care, and grooming, Laifen brings the same precision, performance, and intention to every aspect of daily life. Recognized by Euromonitor International as the World’s No. 1 High-Speed Hair Dryer Brand, Laifen is built on proprietary ultra-high-speed brushless motor technology and supported by 600+ patents and 100+ international design and technology awards. Today, Laifen is trusted by more than 35 million households across over 60 countries.