• Lazada kicked off the celebration for its 14th birthday with the Lazada Run Wellness Festival in six markets, which brought together over 5,500 participants.
• On 22 March, participants broke two Guinness World Records™ with a 2,728-record count for the Largest Toast with Soft Drinks (Multiple Venues) and a 2,625-record count for Most People Unwrapping Presents Simultaneously (Multiple Venues) across Singapore, Thailand, Vietnam, and the Philippines.
• The festival marked the start of Lazada’s Birthday Sale, happening from 24 March (8PM) to 27 March in Singapore, featuring exclusive deals and vouchers

SINGAPORE, March 24, 2026 /PRNewswire/ — Lazada, Southeast Asia’s leading eCommerce platform, marked its 14th birthday by bringing communities together through the Lazada Run Wellness Festival in March, alongside the launch of its highly anticipated Lazada Birthday Sale.

Showcasing Lazada’s position as Southeast Asia’s platform of global brands, the event partnered with over 140 brands across Southeast Asia, including Shiseido, Optimum Nutrition, Garnier, Philips, Samsung, L’Occitane, Sulwhasoo, and Anessa. Lazada celebrated the occasion in Indonesia (1 March), Malaysia (14 March), and with concurrent events in Singapore, Thailand, Vietnam, and the Philippines on 22 March.

In Singapore, the Lazada Run Wellness Festival at Marina Barrage gathered over 450 runners and fitness enthusiasts for a shared experience that extended beyond the digital marketplace. The event created a vibrant space for participants to connect and celebrate together, with activities such as community-led runs and curated wellness activities.

The event also brought together a strong network of partners across Lazada’s ecosystem, including leading LazMall global brands such as ZenYum, Sonos, Philips, Soundcore, SKG, Dr. Rock, DJI, EHPLABS, Sulhwasoo, Innisfree, adidas, Joyvio, Abso, alongside prominent local run clubs such as Singapore Runners, Running Department and Urban Milers.

A Record-Breaking Celebration, Brought to Life by Communities and Brands

Adding to the excitement of the birthday celebrations, Lazada made history with two Guinness World Records™, uniting over 2,900 participants simultaneously across Singapore, Thailand, Vietnam and the Philippines on 22 March.

Participants across four venues came together to break world records for Largest Toast with Soft Drinks (Multiple Venues) with a 2,728-record count, and Most People Unwrapping Presents Simultaneously (Multiple Venues) with a 2,625-record count, turning the occasion into a shared celebration across markets.

The festival was brought to life with the participation of Lazada’s brand partners, who engaged participants with different experience zones set up around the festival grounds.

“Lazada’s 14th birthday is not just a celebration of our journey, but of the communities that have grown with us across the region,” said Marcus Chew, Chief Marketing Officer, Lazada Group. “It was remarkable to see how everyone rallied together to make this milestone such an exciting moment. Through initiatives like the Lazada Run Wellness Festival, we would like to continue creating more opportunities to engage our users beyond transactions, bringing together global brands, partners and communities in meaningful and memorable ways.”

Celebrating 14 Years with Rewards for Shoppers

In tandem with the celebrations, Lazada Singapore will be kicking off its Birthday Sale from 24 March (8PM) to 27 March, offering shoppers a host of exclusive deals and rewards.

The campaign brings together top global brands and exciting promotions as part of Lazada’s annual birthday celebration. Customers can enjoy up to 90% off LazFlash Deals, an additional 15% off store vouchers, as well as exclusive vouchers worth $20 off with a minimum spend of $60 from https://lzd.co/bdaysalevouchersSG

As Lazada’s anniversary celebrations continue with its Birthday Sale, the platform continues to evolve beyond a transactional marketplace, strengthening its role as a platform that connects buyers and sellers while fostering meaningful communities through shared experiences, both online and offline.

For more information on the Lazada Birthday Sale, visit the app and follow Lazada on Instagram and Facebook for the latest updates and deals.

About Lazada Group 

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

BERLIN, March 24, 2026 /PRNewswire/ — From March 3-5, 2026, ITB Berlin, the world’s leading travel trade show, marked its landmark 60th anniversary, gathering over 5,600 exhibitors from 166 countries and regions, nearly 97,000 industry professionals, and 400+ experts sharing the latest global travel trends across 200+ forums.

China’s travel market remains a core global growth engine, with 697 million inbound and outbound trips in 2025 and outbound travel projected to top 220 million in 2026. Booming two-way cross-border travel has made robust, compliant cross-border transaction capabilities essential for global airlines, OTAs and travel partners.

At the event, YeePay unveiled its one-stop Global Corporate Account transaction solution. With 20+ years of deep expertise in China’s aviation and travel sector, YeePay partners with all Chinese airlines and nearly 10,000 OTAs, operating a secure, compliant cross-border payment network spanning 200+ countries and regions and supporting 100+ currencies.

This unified, fully digital solution addresses core industry pain points for both Chinese airlines expanding globally, and international airlines, OTAs and travel enterprises entering China. It delivers a complete end-to-end transaction workflow covering account opening, funding, payment, reconciliation and settlement, resolving challenges from slow cross-border settlement, high FX costs and complex compliance, to local market access barriers. Multiple international carriers at ITB Berlin expressed interest in expanded cooperation, with a European airline partner noting the solution streamlined its compliant access to China’s ecosystem and accelerated market expansion.

As ITB Berlin’s 60-year legacy mirrors the global travel industry’s shift to full interconnectivity, YeePay – a China-rooted, global-serving transaction provider – empowers overseas aviation and travel players with reduced cross-border costs, enhanced capital efficiency and simplified international settlement, to fuel the next phase of global travel growth.

GUANGZHOU, China, March 24, 2026 /PRNewswire/ — The Automorrow 2026-Egypt International Motor Show, themed DRIVING INNOVATION FORWARD, grandly kicked off at the Cairo International Convention and Exhibition Center from February 5 to 8, 2026. GAC made a high-profile appearance at the show with three flagship models – EMZOOM, EMPOW and GS4 MAX.

For this exhibition, GAC precisely aligned with the consumption demands of the Egyptian automotive market and showcased three star models with their respective strengths, fully demonstrating the R&D and manufacturing prowess of Chinese automotive brands.

As a core model of GAC’s global strategy, the EMZOOM has clinched numerous awards both at home and abroad, thanks to its highly distinctive geometric cut design, robust power response, futuristic intelligent configurations and outstanding safety performance.

Currently, the Egyptian automotive market boasts immense development potential, with its automobile penetration rate on a steady rise and the new energy vehicle (NEV) market registering a compound annual growth rate (CAGR) of 12.03%. The local government has also rolled out favorable policies including tax reductions and exemptions, as well as incentives for local manufacturing, fully driving the low-carbon upgrading of the automotive industry. GAC’s participation with its core product portfolio not only responds to the consumption expectations of the Egyptian market with its solid product strength, but also exchanges insights with global brands on the same stage, showcasing the innovative prowess of Chinese automotive brands.

As a pioneer of Chinese automotive brands in globalization, GAC has always driven product upgrading through technological innovation and deepened its presence in overseas markets with a localization mindset. Its participation in the Automorrow Egypt International Motor Show is a key initiative for GAC to expand its layout in North Africa and deepen its roots in the African market, as well as a reflection of the steady advancement of the brand’s globalization strategy. Looking ahead, GAC will accurately align with the demands of the Egyptian and African markets, introduce more high-quality products and services tailored to local needs, deepen cooperation with local governments, enterprises and industry partners, actively participate in the construction of the local automotive industry ecosystem, and contribute to the rapid development of Egypt’s automotive industry.

BEIJING, March 24, 2026 /PRNewswire/ — During the Upperside World Congress 2026, Huawei hosted its IP Gala summit themed “Next-Generation WAN, Boosting New Growth for Carriers.” At the summit, Huawei unveiled the white paper on Next-Generation (NG) WAN, with the WBBA, IPv6 Forum, and leading carriers present at the release ceremony. This paper provides a  target IP networks for 2030, empowering carriers to build full-scope secure networks that guarantee user experience while driving revenue growth and operational efficiency. Global carriers, industry leaders, and standards organizations engaged in in-depth discussions on themes like multi-dimensional awareness, security & resilience, and network autonomy, working together to advance IP bearer networks toward Net5.5G.

National Strategies and Industrial Advancements: Accelerating AI-Oriented Network Infrastructure Upgrades

Carriers are leveraging AI capabilities—underpinned by IPv6 and SRv6 technologies—to unlock network potential, slash expenses, and boost operational performance. Latif Ladid, President of the IPv6 Forum, highlighted how different countries are implementing strategies focused on AI sovereign clouds, security & resilience, and quantum security—setting the stage for carriers to develop more advanced infrastructure networks. The IPv6 Forum is working with global industry partners to promote in-depth integration of cutting-edge technologies such as IPv6/SRv6, network autonomy, and application awareness with AI.

NG WAN White Paper: Providing a Roadmap for Building Target IP Networks

In the Internet of Agent era,the integration of intelligence and networks is fueling the evolution of IP networks toward more efficient and intelligent architectures. John Cai, President of Router Domain in Huawei’s Data Communication Product Line, said in his opening speech that NG WANs should be constructed across three critical pillars—multi-dimensional awareness, security & resilience, and network autonomy—to help carriers accelerate network monetization and slash costs while improving efficiency. This newly released NG WAN white paper delivers a comprehensive WAN construction for 2030 target network, outlining key features, target architectures, value scenarios, breakthrough technologies, and network construction specifications—equipping global carriers with strategic insights as they embark on network evolution and innovation journeys.

Pioneering Carriers’ Best Practices: Setting Benchmarks for Network Evolution

Mehmet Durmus, IP/MPLS Core and Data Center Networks Associate Director of Turkcell, Türkiye, shared the experience in implementing NG WAN. He noted that emerging innovations like 5G/5G-A and intelligent computing put increasing strain on traditional networks. In response, Turkcell has pioneered the use of cutting-edge solutions—lossless RDMA, AI-empowered dynamic energy saving, and fiber health care—achieving groundbreaking advancements in intelligent computing, energy saving, and intelligent O&M. These efforts set a benchmark for next-generation IP bearer networks.

Huawei NGWAN: Helping Carriers Build AI-Centric, Converged WAN-Service with Network-computing-security integration services

Xu Huan, Vice President of Router Domain in Huawei’s Data Communication Product Line, delved into the fundamentals, key scenarios, and business value of NG WAN. He explained that an NG WAN will be AI-centric, featuring an all-service, fully converged network architecture that integrates network, computing, and security. The network will be built on a green ultra-broadband foundation using 400GE/800GE technologies, and provide multi-dimensional awareness capabilities. All of this will help to ensure the experience of VIP users and services, increase the ARPU and DOU, and ensure always-on services through full-scope security & resilience. Additionally, the network will leverage agents to enhance network autonomy.

At the summit, technical experts shared innovative technologies and practices of service awareness, targeted marketing, full-scope security & resilience, and intelligent network management in home broadband scenarios.

Moving ahead, Huawei will continue to strengthen partnerships with global carriers and industry leaders, unlocking the immense potential of networks while driving sustainable growth for carriers.