SINGAPORE, Feb. 26, 2026 /PRNewswire/ — Trip.com Group Limited (Nasdaq: TCOM; HKEX: 9961) (“Trip.com Group” or the “Company”), a leading global one-stop travel service provider of accommodation reservation, transportation ticketing, packaged tours, and corporate travel management, today announced its unaudited financial results for the fourth quarter and full year of 2025.

Key Highlights for the Fourth Quarter and Full Year of 2025

• International business delivered solid growth across all segments in 2025
  –  Overall bookings on the Company’s international OTA platform increased by around 60% year-over-year.
  –  The Company served approximately 20 million inbound travelers during the year.

“Travel is more than an industry; it is an essential economic infrastructure that enables connection, mobility, and shared growth,” said James Liang, Executive Chairman. “Inbound travel plays a meaningful role in expanding opportunity and contributing to local communities. Guided by a customer-centric and trust-based approach, we continue to scale our efforts. By investing consistently in inbound tourism, social responsibility initiatives, and AI innovations, we are building a resilient foundation for sustainable long-term development.”

“The travel market demonstrated strong resilience in 2025,” said Jane Sun, Chief Executive Officer. “Inbound travel remains a key growth driver, contributing to economic growth and creating job opportunities for young talents and industry partners. We support this momentum by empowering and closely collaborating with local partners to generate incremental demand and long-term value. Following our “Globalization and Great Quality” strategy, we continue to work closely with merchants, destinations, and communities to build a dynamic travel ecosystem grounded in shared, sustainable success.”

Fourth Quarter and Full Year of 2025 Financial Results and Business Updates

For the fourth quarter of 2025, Trip.com Group reported net revenue of RMB15.4 billion (US$2.2 billion), representing a 21% increase from the same period in 2024, primarily driven by resilient travel demand. Net revenue for the fourth quarter of 2025 decreased by 16% from the previous quarter, primarily due to seasonality.

For the full year of 2025, net revenue was RMB62.4 billion (US$8.9 billion), representing a 17% increase from 2024.

Accommodation reservation revenue for the fourth quarter of 2025 was RMB6.3 billion (US$899 million), representing a 21% increase from the same period in 2024, primarily driven by an increase in accommodation reservations. Accommodation reservation revenue for the fourth quarter of 2025 decreased by 22% from the previous quarter, primarily due to seasonality.

For the full year of 2025, accommodation reservation revenue was RMB26.1 billion (US$3.7 billion), representing a 21% increase from 2024. The accommodation reservation revenue accounted for 42% of the total revenue in 2025.

Transportation ticketing revenue for the fourth quarter of 2025 was RMB5.4 billion (US$768 million), representing a 12% increase from the same period in 2024, primarily driven by an increase in transportation reservations. Transportation ticketing revenue for the fourth quarter of 2025 decreased by 15% from the previous quarter, primarily due to seasonality.

For the full year of 2025, transportation ticketing revenue was RMB22.5 billion (US$3.2 billion), representing an 11% increase from 2024. The transportation ticketing revenue accounted for 36% of the total revenue in 2025.

Packaged-tour revenue for the fourth quarter of 2025 was RMB1.1 billion (US$151 million), representing a 21% increase from the same period in 2024, primarily driven by an increase in packaged-tour reservations. Packaged-tour revenue for the fourth quarter of 2025 decreased by 34% from the previous quarter, primarily due to seasonality.

For the full year of 2025, packaged-tour revenue was RMB4.7 billion (US$670 million), representing an 8% increase from 2024. The packaged-tour revenue accounted for 7% of the total revenue in 2025.

Corporate travel revenue for the fourth quarter of 2025 was RMB808 million (US$116 million), representing a 15% increase from the same period in 2024 and a 7% increase from the previous quarter, primarily driven by an increase in corporate travel reservations.

For the full year of 2025, corporate travel revenue was RMB2.8 billion (US$405 million), representing a 13% increase from 2024. The corporate travel revenue accounted for 5% of the total revenue in 2025.

Cost of revenue for the fourth quarter of 2025 increased by 23% to RMB3.2 billion (US$463 million) from the same period in 2024 and decreased by 4% from the previous quarter, which was generally in line with the fluctuations in net revenue from the respective periods. Cost of revenue as a percentage of net revenue was 21% for the fourth quarter of 2025.

For the full year of 2025, cost of revenue was RMB12.1 billion (US$1.7 billion), representing a 21% increase from 2024. Cost of revenue as a percentage of net revenue was 19% in 2025.

Product development expenses for the fourth quarter of 2025 increased by 19% to RMB4.0 billion (US$576 million) from the same period in 2024 and decreased by 1% from the previous quarter, primarily due to the fluctuations in product development personnel related expenses. Product development expenses as a percentage of net revenue were 26% for the fourth quarter of 2025.

For the full year of 2025, product development expenses increased by 15% to RMB15.1 billion (US$2.2 billion) from 2024. Product development expenses as a percentage of net revenue were 24% in 2025.

Sales and marketing expenses for the fourth quarter of 2025 increased by 30% to RMB4.4 billion (US$629 million) from the same period in 2024 and increased by 5% from the previous quarter, primarily due to the increase in expenses relating to sales and marketing promotion activities. Sales and marketing expenses as a percentage of net revenue were 29% for the fourth quarter of 2025.

For the full year of 2025, sales and marketing expenses increased by 25% to RMB14.9 billion (US$2.1 billion) from 2024. Sales and marketing expenses as a percentage of net revenue were 24% in 2025.

General and administrative expenses for the fourth quarter of 2025 increased by 16% to RMB1.2 billion (US$171 million) from the same period in 2024 and increased by 5% from the previous quarter, primarily due to an increase in general and administrative personnel related expenses. General and administrative expenses as a percentage of net revenue were 8% for the fourth quarter of 2025.

For the full year of 2025, general and administrative expenses increased by 9% to RMB4.5 billion (US$640 million) from 2024. General and administrative expenses as a percentage of net revenue were 7% in 2025.

Income tax expense for the fourth quarter of 2025 was RMB835 million (US$119 million), compared to RMB526 million for the same period in 2024 and RMB3.3 billion for the previous quarter. The quarter-over-quarter decrease was due to higher taxable income recorded in the previous quarter primarily derived from gain from investments recorded in other (expense)/income. The change in Trip.com Group’s effective tax rate was primarily due to the combined impacts of changes in respective profitability of its subsidiaries with different tax rates, changes in deferred tax liabilities relating to withholding tax, certain non-taxable income or loss resulting from the fair value changes in equity securities investments and exchangeable senior notes recorded in other (expense)/income, changes in valuation allowance provided for deferred tax assets, and tax arising from the partial disposal of certain investment in accordance with the local indirect transfer tax rules.

For the full year of 2025, income tax expense was RMB5.8 billion (US$832 million), compared to RMB2.6 billion in 2024. The increase was primarily due to the income tax expense related to the gain from investments recorded in other (expense)/income.

Net income for the fourth quarter of 2025 was RMB4.3 billion (US$613 million), compared to RMB2.2 billion for the same period in 2024 and RMB19.9 billion for the previous quarter. The quarter-over-quarter decrease was primarily due to the gain from investments recorded in other (expense)/income in the previous quarter. Adjusted EBITDA for the fourth quarter of 2025 was RMB3.4 billion (US$490 million), compared to RMB3.0 billion for the same period in 2024 and RMB6.3 billion for the previous quarter.

For the full year of 2025, net income was RMB33.4 billion (US$4.8 billion), compared to RMB17.2 billion in 2024. The increase was primarily due to the gain from investments recorded in other (expense)/income in the amount of RMB19.9 billion (US$ 2.8 billion) in 2025, compared to RMB1.1 billion in 2024. 

Net income attributable to Trip.com Group’s shareholders for the fourth quarter of 2025 was RMB4.3 billion (US$614 million), compared to RMB2.2 billion for the same period in 2024 and RMB19.9 billion for the previous quarter. The quarter-over-quarter decrease was primarily due to the gain from investments recorded in other (expense)/income in the previous quarter. Excluding share-based compensation charges, fair value changes of equity securities investments and exchangeable senior notes recorded in other (expense)/income, and their tax effects, non-GAAP net income attributable to Trip.com Group’s shareholders for the fourth quarter of 2025 was RMB3.5 billion (US$500 million), compared to RMB3.0 billion for the same period in 2024 and RMB19.2 billion for the previous quarter. The quarter-over-quarter decrease was primarily due to other investments-related gain recorded in other (expense)/income in the previous quarter.

For the full year of 2025, net income attributable to Trip.com Group’s shareholders was RMB33.3 billion (US$4.8 billion), compared to RMB17.1 billion in 2024. The increase was primarily due to the gain from investments recorded in other (expense)/income in the amount of RMB19.9 billion (US$ 2.8 billion) in 2025, compared to RMB1.1 billion in 2024. Excluding share-based compensation charges, fair value changes of equity securities investments and exchangeable senior notes recorded in other (expense)/income, and their tax effects, non-GAAP net income attributable to Trip.com Group’s shareholders was RMB31.8 billion (US$4.6 billion) in 2025, compared to RMB18.0 billion in 2024. The increase was primarily due to other investments-related gain recorded in other (expense)/income in the amount of RMB15.9 billion (US$ 2.3 billion) in 2025, compared to RMB61 million in 2024. 

Diluted earnings per ordinary share and per ADS was RMB6.11 (US$0.87) for the fourth quarter of 2025. Excluding share-based compensation charges, fair value changes of equity securities investments and exchangeable senior notes recorded in other (expense)/income, and their tax effects, non-GAAP diluted earnings per ordinary share and per ADS was RMB4.97 (US$0.71) for the fourth quarter of 2025. Each ADS currently represents one ordinary share of the Company.

For the full year of 2025, diluted earnings per share and per ADS was RMB47.67 (US$6.82). Excluding share-based compensation charges, fair value changes of equity securities investments and exchangeable senior notes recorded in other (expense)/income, and their tax effects, non-GAAP diluted earnings per share and per ADS was RMB45.59 (US$6.52).

As of December 31, 2025, the balance of cash and cash equivalents, restricted cash, short-term investment, and held to maturity time deposit and financial products was RMB105.8 billion (US$15.1 billion).

Board Composition Changes

The Company today announced a series of changes to its board of directors, effective February 25, 2026.

Mr. Min Fan has resigned from his positions as a director and the president of the Company, and Mr. Qi Ji has resigned from his position as a director. As co-founders of the Company, Mr. Fan and Mr. Ji have made foundational and immeasurable contributions to its inception, growth, and success. The board expresses its most sincere gratitude and deepest appreciation for their vision, extraordinary leadership, and years of dedicated service.

Concurrently, the Company announced the appointments of Ms. May Yihong Wu and Ms. Iris Yang Xiao as new independent directors. These appointments reflect the board’s ongoing commitment to maintaining diverse expertise and fresh perspectives, positioning it to effectively guide the Company’s evolving strategy and oversee future opportunities and risks.

Additionally, Mr. Gabriel Li has been appointed to serve on the compensation committee of the board of directors.

Ms. May Yihong Wu has been serving as an independent director, the chairwoman of the audit committee and a member of the compensation committee of MakeMyTrip Limited (Nasdaq: MMYT) since May 2024, an independent non-executive director and chairwoman of the audit committee of Alibaba Health Information Technology Limited (HKEX: 0241) since August 2023, an independent non-executive director and chairwoman of the audit committee of Swire Properties Limited (HKEX: 1972) since May 2017, and an independent director and a member of the corporate governance and nominating committee of Noah Holdings Limited (Nasdaq: NOAH; HKEX: 6686) since November 2010, where she was also a member of the compensation committee from November 2010 to May 2015 and has been the chairwoman of the compensation committee since May 2015. From July 2019 to May 2023, Ms. Wu also served as a board adviser of Homeinns Hotel Group, where she also served as the chief strategy officer from May 2010 to June 2019 and chief financial officer from July 2006 to April 2010. Ms. Wu holds an MBA degree from the Kellogg School of Management at Northwestern University, a master’s degree in economics from Brooklyn College of the City University of New York, and a bachelor’s degree in biochemistry from Fudan University.

Ms. Iris Yang Xiao served as an investment analyst of Capital International Investors, Hong Kong from June 2020 to June 2025. Prior to that, Ms. Xiao worked at Principal Global Investors from March 2013 to March 2020, including as a portfolio manager and as an equity analyst. Prior to that, Ms. Xiao served as a portfolio manager of Ping An of China Asset Management from March 2010 to February 2013. Ms. Xiao holds a bachelor’s degree in international economics and trade from Shanghai Jiao Tong University and a master’s degree in global finance from the New York University Stern Business School and the Hong Kong University of Science and Technology.

According to the Company’s current articles of association, each of Ms. Wu and Ms. Xiao will hold office as a director of the Company until the first annual general meeting following her appointment, at which point she will be eligible for re-election.

Recent Development

In January 2026, the Company received a notice of an investigation from the State Administration for Market Regulation (“SAMR”) that it had commenced an investigation pursuant to the PRC Anti-monopoly Law. The investigation is ongoing and the Company is fully cooperating with the SAMR. The Company will continue to actively communicate with the SAMR on compliance with regulatory requirements. The Company cannot predict the status or results of the investigation as of now, and will provide further updates when the investigation is concluded. The Company’s business operations remain normal. The Company remain fully committed to providing high-quality products and services to users and partners worldwide.

Conference Call

Trip.com Group’s management team will host a conference call at 7:00 PM on February 25, 2026, U.S. Eastern Time (or 8:00 AM on February 26, 2026, Hong Kong Time) following this announcement.

The conference call will be available live on Webcast and for replay at: https://investors.trip.com. The call will be archived for twelve months on our website.

All participants must pre-register to join this conference call using the Participant Registration link below:
https://register-conf.media-server.com/register/BI5133b541361040a6adb984eec1e12037. 

Upon registration, each participant will receive details for this conference call, including dial-in numbers and a unique access PIN. To join the conference, please dial the number provided, enter your PIN, and you will join the conference instantly.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “may,” “will,” “expect,” “anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “is/are likely to,” “confident,” or other similar statements. Among other things, quotations from management in this press release, as well as Trip.com Group’s strategic and operational plans, contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, severe or prolonged downturn in the global or Chinese economy, general declines or disruptions in the travel industry, volatility in the trading price of Trip.com Group’s ADSs or shares, Trip.com Group’s reliance on its relationships and contractual arrangements with travel suppliers and strategic alliances, failure to compete against new and existing competitors, failure to successfully manage current growth and potential future growth, risks associated with any strategic investments or acquisitions, seasonality in the travel industry in the relevant jurisdictions where Trip.com Group operates, failure to successfully develop Trip.com Group’s existing or future business lines, damage to or failure of Trip.com Group’s infrastructure and technology, loss of services of Trip.com Group’s key executives, adverse changes in economic and business conditions in the relevant jurisdictions where Trip.com Group operates, any regulatory developments in laws, regulations, rules, policies or guidelines applicable to Trip.com Group, any investigation, enforcement or legal/administrative proceeding against Trip.com Group in connection with its business operation and other risks outlined in Trip.com Group’s filings with the U.S. Securities and Exchange Commission or the Stock Exchange of Hong Kong Limited. All information provided in this press release and in the attachments is as of the date of the issuance, and Trip.com Group does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Trip.com Group’s consolidated financial statements, which are prepared and presented in accordance with United States Generally Accepted Accounting Principles (“GAAP”), Trip.com Group uses non-GAAP financial information related to adjusted net income attributable to Trip.com Group Limited, adjusted EBITDA, adjusted EBITDA margin, and adjusted diluted earnings per ordinary share and per ADS, each of which is adjusted from the most comparable GAAP result to exclude the share-based compensation charges that are not tax deductible, fair value changes of equity securities investments and exchangeable senior notes recorded in other (expense)/income, net of tax, and other applicable items. Trip.com Group’s management believes the non-GAAP financial measures facilitate better understanding of operating results from quarter to quarter and provide management with a better capability to plan and forecast future periods.

Non-GAAP information is not prepared in accordance with GAAP, does not have a standardized meaning under GAAP, and may be different from non-GAAP methods of accounting and reporting used by other companies. The presentation of this additional information should not be considered a substitute for GAAP results. A limitation of using non-GAAP financial measures is that non-GAAP measures exclude share-based compensation charges, fair value changes of equity securities investments and exchangeable senior notes recorded in other (expense)/income, and their tax effects that have been and will continue to be significant recurring expenses in Trip.com Group’s business for the foreseeable future.

Reconciliations of Trip.com Group’s non-GAAP financial data to the most comparable GAAP data included in the consolidated statement of operations are included at the end of this press release.

About Trip.com Group Limited

Trip.com Group Limited (Nasdaq: TCOM; HKEX: 9961) is a leading global one-stop travel platform, integrating a comprehensive suite of travel products and services and differentiated travel content. It is the go-to destination for many travelers in Asia, and increasingly for travelers around the world, to explore travel, get inspired, make informed and cost-effective travel bookings, enjoy hassle-free on-the-go support, and share travel experience. Founded in 1999 and listed on Nasdaq in 2003 and HKEX in 2021, the Company currently operates under a portfolio of brands, including Ctrip, Qunar, Trip.com, and Skyscanner, with the mission “to pursue the perfect trip for a better world.”

For further information, please contact:

Investor Relations
Trip.com Group Limited
Email: iremail@trip.com

Built for scaling B2B technology companies seeking stronger pipeline, more consistent revenue execution and sustainable customer expansion.

SYDNEY, Feb. 26, 2026 /PRNewswire/ — GTM.io today announced the formal launch of its Operating Partner model, designed to address a persistent failure point in scaling technology businesses: the gap between having a growth strategy and executing it consistently across the full revenue function.

GTM.io defines this breakdown as the “Go-to-Market Execution Gap”, the point at which organisational complexity outpaces a company’s ability to deliver coordinated commercial performance. It typically emerges as headcount grows, channels multiply and tools accumulate without unified commercial ownership to bind them into a coherent operating system.

Rather than providing advisory-only strategy or isolated marketing support, the Operating Partner model embeds experienced senior commercial leaders directly inside B2B product and services-led technology companies.

Each GTM Operating Partner works alongside the Founder, CEO or revenue leader to lead the full commercial function across positioning, pricing, demand generation, sales execution, partnerships and customer success, while coordinating specialist infrastructure and execution capability provided through GTM.io. The model aligns leadership, systems and frontline activity under a single operating rhythm.

“In too many scaling tech companies, growth depends on heroics,” said Sidney Minassian, Founder and CEO of GTM.io. “The founder jumps back in, or one ‘unicorn’ employee is expected to hold the entire revenue engine together. That leads to random acts of marketing, end-of-quarter sales pushes and awkward renewal conversations. The problem is not effort. It is that the system itself has not been built to scale.”

Minassian said the execution gap typically surfaces when organisations scale without embedding clear ownership, disciplined focus, cross-functional alignment and the commercial capability required to execute consistently.

“Strategy is rarely the issue,” he added. “Most scaling companies know where they want to go. The challenge is sustaining disciplined execution as the organisation grows. That requires structure built into the system, not dependence on individual heroics.”

The Operating Partner model has been deployed across technology companies in Australia and the United States over the past 12 months, including Adactin, Modern Visual, Covalent Labs, DeepSat, Zealous and Veriscape.

“GTM.io helped us reset and rebuild our go-to-market function at a critical stage,” said Pradeep Sriganesh, CEO of Veriscape. “They brought clarity to our positioning, discipline to execution and alignment across marketing and sales. It was not just strategy. It was structured follow-through.”

GTM.io’s Operating Partners are senior commercial leaders drawn from scale-ups and global technology companies, with backgrounds spanning sales leadership, channel development, marketing strategy and revenue operations.

The launch is accompanied by a short film distilling insights from senior GTM operators and scaling CEOs on what world-class go-to-market execution looks like.

About GTM.io

GTM.io builds and operates go-to-market functions for scaling B2B product and services-led technology companies. Through its Operating Partner model, the company embeds senior commercial leadership inside client organisations, supported by structured infrastructure and coordinated specialist execution.

Headquartered in Sydney, Australia, GTM.io serves technology companies globally.

For more information, visit www.gtm.io

With powerful hardware working together with an industry-leading camera system and intuitive AI experiences, everyday tasks have never been easier and faster

SYDNEY, Feb. 26, 2026 /PRNewswire/ — Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI  experiences yet, and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the Galaxy’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI – all wrapped up in the slimmest Ultra yet. Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.”

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customised mobile processor – Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[1] – delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase^[2] means Galaxy S26 Ultra responds more quickly and handle complex workloads intelligently, even when multiple tasks are running at once. An improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapour Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves^[3] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use^[4], Galaxy S26 Ultra also brings Super-Fast Charging 3.0, allowing for a faster charge.^[5]

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler^[6] improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing.Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the best Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures^[7] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video^[8] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady^[9] capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Developed with advanced creators in mind, it can help maintain high video quality even through repeated edits.^[10] Improvements to the AI ISP^[11] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise. With the upgraded Photo Assist^[12] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, helping to make the process feel fluid rather than final.

Creative Studio^[13] builds on this simplicity by bringing creation and customisation into one integrated space, making it easier to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals – from stickers and invitations to personalised wallpapers – and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organised automatically into a single PDF, making it easy to digitise receipts, forms or notes.

An Intuitive Galaxy AI Experience

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge^[14], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognise context from a conversation, integrating the Calendar and Gallery apps to provide relevant recommendations.

On the Galaxy S26 series, Now Brief^[15] has become more proactive and personalised^[16]. It surfaces timely reminders for important events – from reservations to travel, based on personal context, helping users stay organised throughout the day.

Searching for information is also easier than ever. Circle to Search with Google^[17] on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby^[18] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands. Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi^[19] can be as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching, and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalised and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalised thanks to AI, protecting user privacy becomes even more critical. Samsung builds added protection into the Galaxy S26, keeping personal data safe while giving users a clear sense of how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the Galaxy’s first built-in Privacy Display^[20], a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on Galaxy devices – hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customise when it turns on – such as when entering PINs, patterns and passwords or opening selected apps – and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening^[21] identifies unknown callers and summarises intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix strengthens protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the security platform that helps protect Galaxy devices. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault^[22] adds a physical layer of protection that isolates sensitive data inside its own hardware. Together, with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to help keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time – supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents^[23] with their voices, manage calls through simple Head Gestures^[24] on Buds4 Pro, and stay connected without breaking their flow.

Availability

Pre-order for Galaxy S26 Ultra, S26+ and S26 will be available starting from February 26 and general availability will be available March 11 in Australia. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue^[25] alongside the Samsung.com/au exclusive^[26] Pink Gold and Silver Shadow.

For added peace of mind, Samsung Care+^[27] offers a device and mobile refresh program.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Galaxy S26 Series Specifications

Users gain access to the new era of Samsung audio innovation, delivering refined hi-fi sound and intelligent adaptive controls for every environment

SYDNEY, Feb. 26, 2026 /PRNewswire/ — Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 series pairs incredible sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience. For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC)^[1] and a state-of-the-art enhanced Adaptive Equaliser (EQ), to help supply full-spectrum sound as true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move, and live throughout the day.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best and most satisfying listening experience we’ve ever created.”

Computational Design Optimised for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung has established a computational design based on more than hundreds of millions of global ear data points and over 10,000 simulations^[2]. The Buds4 series features an ultra-sleek, ergonomic fit with smaller^[3], better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilised blade includes a premium metal finish and an engraved pinch control^[4] area designed to help users easily locate and adjust settings. The new, transparent, clamshell-type cradle makes storage and charging more intuitive and convenient – while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colourways. Galaxy Buds4 Pro and Buds4 are available in White and Black with a refined matte finish, as well as an online-exclusive Pink Gold for Buds4 Pro, only available on Samsung.com/au.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that helps to make efficient use of space. By maximising the vibration area and minimising the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%^[5]. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio^[6] – ultimately delivering high-fidelity sound as true to the original recording. These enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses – details that were difficult to reproduce in earlier generations. Also, the outer microphone is strategically placed on the upper side of the metal finish to maximise Active Noise Cancellation functionality while minimising feedback from wind and other external factors.

Maximised Audio Experiences With Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC is designed to tune out noise from heavy transit sounds to everyday background noise, helping to ensure an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancelling reduces low-frequency engine and road noise while maintaining rich, balanced sound – allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ^[7] allows for full media immersion, minimising noise leakage by analysing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real-time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call^[8] utilises super wideband call technology to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face. 

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents^[9] – including Bixby^[10], Gemini^[11] and Perplexity^[12] – with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier than ever to integrate AI into their everyday routines.

Galaxy ecosystem users can enjoy simple Buds setup.^[13] Just by opening the cradle – without having to install the Galaxy Wearable app – Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customise the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture^[14] controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series is available for pre-order in Australia starting today, with general availability starting March 11.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Galaxy Buds4 Series Specifications