In the aftermath of the destructive floods caused by Typhoon Yagi, the authorities in Luang Namtha have issued a public statement addressing the widespread damage across the province. With vital infrastructure left in disarray, the focus now shifts to damage control and the restoration of essential services.
ONYX Hospitality Group Expands “Shama” Brand to Strengthen Presence in Serviced Apartment Market and Introduces “Live Your Blended Life at Shama” Campaign

BANGKOK, THAILAND – Media OutReach Newswire – 18 September 2024 – ONYX Hospitality Group, a leading management company of hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, has announced the success of its “Shama” brand, reaffirming its commitment to providing serviced apartments that offer a unique living experience under the “Freedom to Explore” concept. The brand also strives to foster a sense of community and belonging for guests, making Shama more than just a place to stay.

The “Shama” brand has seen continuous growth in recent years, aligning with the expanding serviced apartment market in Thailand and internationally. This growth reflects the increasing demand from travellers seeking long-term accommodation solutions. In response to this trend, the “Live Your Blended Life at Shama” campaign is launching to reaffirm Shama’s leadership in the serviced apartment market. The campaign highlights Shama’s deep understanding of its target audience, who seek accommodation that offers comfort and familiarity, becoming their second home.
Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, stated, “Shama has seen remarkable growth within the ONYX portfolio, achieving a 200% increase in Thailand over five years. In Hong Kong, Shama is the No. 1 international serviced apartments provider with 7 properties.”
He also said, “Currently, ONYX manages over 2,500 units under the Shama brand across 20 properties in Thailand, China, Hong Kong, and Malaysia. The brand’s performance has grown 3% above the target and more than 14% compared to the same period last year. Shama is also projected to generate 52% more revenue compared to pre-COVID-19 levels in 2019.”
Shama, a serviced apartment brand originally from Hong Kong, was acquired by ONYX Hospitality Group in 2010 and has since been expanding both in Thailand and internationally. In Thailand, there are 6 Shama serviced apartments, with an additional 7 in Hong Kong, 5 in China, and 2 in Malaysia. The Shama brand encompasses three distinct categories: “Shama Luxe,” “Shama,” and “Shama Hub.” Each offers unique features in room size, location, and décor to cater to a range of customer needs, from upper upscale to upper middle scale. ONYX Hospitality Group also plans to expand Shama Hub in Thailand, Shama Luxe in Malaysia, and Shama in Laos soon.
What sets Shama apart from other serviced apartments is its emphasis on room size. Shama offers spacious accommodations meticulously designed to meet the needs of various residents, from solo business travellers to large families seeking a second home for every family member. Additionally, Shama provides essential facilities for daily life, including 24-hour hotel-level care services for residents.
All Shama properties are situated in residential areas within city centres, surrounded by amenities and offering convenient travel options. These features enhance both short-term and long-term living experiences, and encourage well-being, seamlessly blending lifestyle, work, travel, and relaxation. Shama aims to promote a simple life in a new environment, making guests feel that Shama is a second home by providing comfort, happiness, and warmth with each stay.
To reinforce this concept, ONYX Hospitality Group has launched the “Live Your Blended Life” campaign, which showcases the multi-dimensional experience of living at Shama under the “Freedom to Explore” theme.
Another standout feature of the campaign is the Shama Social Club, a lifestyle programme crafted to connect guests through a variety of activities. It nurtures a sense of belonging and strengthens guests’ connections with the local community and the surroundings. This programme provides meticulously curated activities that unite guests from diverse backgrounds, fostering meaningful bonds among residents.
As part of the “Live Your Blended Life” campaign, three exclusive Shama Social Club activities will be introduced monthly. From October to December 2024, these activities will reflect the three main concepts of blending the right moments in life:
- The Explorecation (explore + vacation) activity will take place in October, featuring a Floating Sound Bath experience. Guests will have the opportunity to relax and unwind with soothing sounds by the pool in a tranquil atmosphere.
- The Workshopping (work + shopping) activity, scheduled for November, will feature a Personal Color Workshop. This session will help guests understand their unique colour profiles and use this knowledge to select work clothes that enhance their confidence and appearance in a new environment.
- The Foodventure (food + adventure) activity, happening in December, will feature a Taste of Life event. Guests will embark on a bike tour through the historic city of Bangkok, sampling local flavors and learning photography tips to capture the vibrant experiences, adding a touch of delight and fun to their lives.
“In addition to its prime location and excellent facilities, the Shama Social Club, a lifestyle programme of the Shama brand, will elevate the living experience by fostering connections, familiarity, and integration with surroundings and the local community. This programme is designed to make guests feel welcomed and at home from their very first visit, ensuring they adapt quickly and comfortably to their new environment,” said Yuthachai.
For the Shama brand’s expansion goals, ONYX Hospitality Group plans robust growth in Thailand and Southeast Asia. In 2024, the company launched three new Shama locations: Shama Hub Metro South in Hong Kong, Shama Hub Qiantang Hangzhou in China, and Shama Suasana Johor Bahru in Malaysia. Additionally, a management contract has been signed for Shama Rayong in Thailand, scheduled to open in 2027. Some of Shama’s notable locations include:
Shama Yen-Akat Bangkok is situated in the burgeoning central business districts of Silom and Sathorn, providing guests with a tranquil and comfortable stay. This pet-friendly accommodation is ideally located amidst a wealth of amenities, including shops and restaurants, allowing guests to unwind while enjoying local cuisine and boutique shopping. Additionally, the vibrant Market Place Nang Linchi is just a 3-minute walk away. Moreover, Shama Yen-Akat is only 2.5 kilometres from Lumphini Park, making it a popular choice for fitness enthusiasts. It is also conveniently close to CentralPlaza Rama 3 and the nearby Thonglor Pet Hospital Sathorn-Narathiwat.
Shama Ekamai Bangkok is situated in the vibrant Ekamai-Thonglor area, surrounded by popular community malls and restaurants. The property blends the lively city atmosphere with lush greenery and is pet-friendly. It is a convenient 30-minute drive from the central business district of Asoke and Rama IV, and just 5 minutes from the renowned dining spots in Ekamai-Thonglor. Additionally, it is only 160 meters from Big C Supercenter Ekamai, offering a range of shopping, dining, and other amenities.
Shama Lakeview Asoke Bangkok is centrally located in Asoke, offering picturesque views of the lush Benjakitti Park. Surrounded by key landmarks, guests have ample opportunities for relaxation and exploration, including the park itself, which is a large public park near Bangkok’s prominent shopping malls, and a variety of shops, restaurants, and entertainment venues. Staying at Shama Lakeview Asoke offers guests an exceptional quality of life, with some of the city’s finest amenities all conveniently within reach.
Shama Petchburi 47 Bangkok is situated in a tranquil yet accessible area, adjacent to Bangkok Hospital and just 5 minutes from Piyavate Hospital. The property is conveniently close to expressways and major roads leading to the city centre, providing a serene retreat with easy access to urban amenities. For health-conscious guests, it features boutiques and spas that offer health products, Thai massage, and herbal treatments, making it an ideal choice for extended stays with diverse relaxation options.
Shama Sukhumvit Bangkok is situated in an excellent location, offering a relaxing living experience in the culturally diverse and vibrant heart of the city. The property boasts a lush garden that combines natural freshness with a modern touch. With meticulous design catering to travellers seeking spacious and airy interiors, it provides a variety of common areas and facilities suitable for all ages, making Shama Sukhumvit Bangkok an ideal choice for large families.
Shama Suasana Johor Bahru, Malaysia, is centrally located in Johor Bahru, surrounded by a range of dining and shopping options at the renowned Zenith Mall. Public transportation is conveniently available just 5 minutes away, facilitating easy exploration of the city, including access to customs, immigration, and quarantine (CIQ) facilities, as well as various historical sites and entertainment options.
Shama Hub Qiantang Hangzhou, China, is ideally situated near the majestic Qiantang River in the Dajiangdong District, just 40 minutes from the city’s international airport. Positioned in the heart of Hangzhou, a major economic hub in China, the property is a short walk from Dongsha Lake and the Grand Convention and Exhibition Centre. It is also conveniently close to a range of shops, department stores, and restaurants. With its prime location, Shama Hub Qiantang is an excellent choice for both business and leisure travellers.
Shama Hub Metro South, Hong Kong, is conveniently located near popular attractions like Ocean Park and Hong Kong Island, offering guests the chance to immerse themselves in the vibrant atmosphere of Aberdeen and explore new and exciting experiences. Situated on Wong Chuk Hang Road, the property is within easy walking distance of Wong Chuk Hang MTR station. Wong Chuk Hang is a rapidly developing area on Hong Kong Island, featuring a mix of residential and office buildings.
Apart from the examples provided, all Shama properties are strategically situated in prime locations that are well-suited for residential living. Each property is surrounded by amenities in vibrant areas with excellent accessibility, catering to the diverse lifestyles of their guests. Additionally, the Shama Social Club at each location enhances the experience by allowing guests to seamlessly integrate into their surroundings and engage fully with the local culture.
ONYX Hospitality Group is a leading specialist in managing hotels, serviced apartments, and luxury accommodations, renowned in the international tourism market. With over five decades of experience, ONYX Hospitality Group excels in blending Asia’s premier hospitality practices with world-class business management precision, embodying its brand strength of ‘A Tailored Approach to Hospitality’. This commitment is reflected in ONYX Hospitality Group’s business strategy, execution, and operations. At the core of ONYX’s model is a commitment to delivering exceptional guest experiences and service, advancing sustainable and responsible tourism, and adapting to the ever-evolving dynamics of the global travel industry.Hashtag: #onyx
The issuer is solely responsible for the content of this announcement.
dtcpay and Visa Announce Partnership to Advance the Future of Digital Payments
The partnership will kick off with the soft launch of the dtcpay Visa Infinite Card for ultra high net worth individuals

Hashtag: #dtcpay #Visa #payments
The issuer is solely responsible for the content of this announcement.
dtcpay
dtcpay is a regulated Major Payment Institution (MPI) licensed by the Monetary Authority of Singapore (MAS) to conduct Digital Payment Token (DPT) services and other payment services under the Payment Services Act (PSA). As a leading provider of digital payment solutions, we pioneer the integration of cryptocurrency acceptance into traditional financial systems. With a vision to make global transactions seamless and sustainable, dtcpay empowers individuals and businesses to embrace the future of payments.
Learn more at dtcpay.com.
Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement.
Learn more at Visa.com.
Vinpearl’s Multi-Experience Resorts: A “Back to Nature” Experience That’s Anything But Boring
In today’s fast-paced world, the desire to reconnect with nature is stronger than ever. Vinpearl, Vietnam’s premier hospitality brand, recognizes this need and has curated a collection of luxurious resorts that seamlessly blend biophilic design with world-class amenities.
HANOI, VIETNAM – Media OutReach Newswire – 18 September 2024 – In an increasingly developed world, where experiences are often neatly packaged for convenience, it can feel like a chore to have a truly “real” experience with nature. The concrete jungle, while having its own allure, can leave us yearning for the raw, untamed beauty of the natural world. This innate tendency to reconnect with nature, or biophilia, is more than just a passing trend; it’s a deep-seated human need.

And this need is also shaping the travel industry. Research suggests that time spent in nature offers a multitude of health benefits, including lowering blood pressure, improving immune system function, and reducing levels of stress hormones. It is, therefore, no surprise that immersing oneself in the natural world has become one of the most sought-after ways for 1.3 billion inbound tourists to relax and rejuvenate.
The World Economic Forum’s Travel and Tourism Development Index 2024 (TDDI) reveals a notable trend: Tripadvisor pageviews have become increasingly concentrated on a country’s most popular natural and cultural attractions since 2021, when Covid-19 is forcing people to stay inside. This underscores the growing allure of nature tourism, a cornerstone of biophilia, which generates more than $600 billion in revenue globally.
Vinpearl: Embracing the Nature Tourism Trend
Vinpearl, Vietnam’s leading hospitality brand, has strategically embraced the growing desire for nature-based experiences. With over 45 properties spanning 17 provinces and cities, it offers a diverse portfolio encompassing luxurious accommodations, world-class entertainment, and immersive nature encounters.
Take, for instance, Vinpearl Nha Trang, situated on the picturesque Hon Tre Island. It offers more than just breathtaking ocean views. The resort’s expansive 36,000 square meter diving area, teeming with over 50 species of fish and more than 4,800 vibrant coral reefs, provides an idyllic setting for guests to marvel at the ocean’s beauty and engage in thrilling water sports. From snorkeling and scuba diving amidst the coral reefs to capturing underwater memories through photography and kayaking through the crystal-clear waters, Vinpearl Nha Trang offers an unforgettable aquatic adventure.
Another nature-based Vinpearl attraction is Vinpearl Safari Phu Quoc, where the wild roams free. As Vietnam’s first semi-wild zoo, Vinpearl Safari Phu Quoc has become a haven for those seeking an immersive wildlife experience. Visitors can witness the majesty of nature firsthand as they embark on a “caged human, free animal” journey, where the roles are reversed, and the animals roam freely while humans observe from the safety of specialized vehicles.
“Encounters with bears, tigers, lions, and other animals blocking the vehicles are a common occurrence in the semi-wild zone. It’s this unique ‘specialty’ that excites every visitor, as they never know what awaits them on their journey,” said Tran Hoang Huy, a safari guide.
With the largest scale in Southeast Asia, Vinpearl Safari offers visitors from all over the world a rare space to explore nature and an ideal living space for nearly 4,000 creatures of 200 species – including about 40 endangered species, a diverse plant ecosystem with 1,200 species. In 2024, Vinpearl Safari was recognized by the Worldkings World Record Alliance as “The most diverse island safari with the largest number of animal individuals in the world”.
These two are just prime examples of Vinpearl’s dedication to satisfying travelers’ tendencies to seek nature.
Commitment to Green and Sustainable Tourism
Vinpearl’s dedication to providing immersive nature experiences is complemented by a strong commitment to environmental sustainability and green practices. This dedication manifests in several initiatives implemented throughout their properties.
To reduce its carbon footprint, Vinpearl actively pursues energy conservation. This is achieved through the use of energy-efficient technologies and practices such as harnessing solar power, employing LED lighting, and implementing smart energy management systems.
Additionally, the company also prioritizes waste reduction and management. Vinpearl has implemented comprehensive programs that encompass recycling, composting, and minimizing single-use plastics, thus safeguarding the environment and conserving valuable resources.
Water conservation is also a key focus, including initiatives such as rainwater harvesting, implementing closed-loop wastewater treatment systems that adhere to international standards, and employing various other resource-saving solutions.
These comprehensive efforts toward sustainability have garnered recognition from various organizations. Notably, Vinpearl Resort & Spa Ha Long was honored with the prestigious ASEAN Green Hotel Standard in 2019, a testament to its unwavering commitment to sustainable tourism practices. By prioritizing responsible tourism and actively working to minimize its ecological footprint, Vinpearl is ensuring that future generations can continue to revel in the wonders of Vietnam’s natural landscapes.
In a world where genuine experiences with nature can be elusive, Vinpearl offers a refreshing alternative. By combining luxurious accommodations with immersive nature-based activities, Vinpearl provides a truly unique and unforgettable vacation experience. Whether you seek adventure, relaxation, or a deeper connection to the natural world, Vinpearl’s multi-experience resorts have something to offer every traveler.
Hashtag: #vinpearl
The issuer is solely responsible for the content of this announcement.
Bay of Lights: Elevating Cambodia As Premier ASEAN Financial And Tourism Destination

SYDNEY, AUSTRALIA – Media OutReach Newswire – 18 September 2024 – Canopy Sands Development unveiled its USD 16 billion Bay of Lights township project at two distinguished industry events—the Australia-ASEAN Business Forum, and the Hotel Investment Conference Asia Pacific Australia New Zealand (HICAP ANZ 2024), highlighting its pivotal role in fostering regional collaboration and elevating Cambodia’s profile as the next financial and tourism destination on the global stage.

These forums provided a prime opportunity to introduce Bay of Lights not simply as a symbol of Cambodia’s potential, but as a transformative initiative that will reshape the region. Envisioned as a leading destination for international tourists and investors, Bay of Lights is poised to drive Cambodia’s urban evolution while serving as a conduit for deeper economic partnerships between Cambodia, Australia, and the broader ASEAN bloc, opening new frontiers for growth and collaboration.
“Australia and ASEAN’s longstanding partnership, based on mutual respect and shared goals, has led to significant growth in bilateral trade across various sectors,” said Michael Truong, Head of business development at Canopy Sands Development. “With Cambodia serving as a gateway that connects both regions, the Bay of Lights is envisioned not just as city’s transformation but as a community that will sustain this economic growth and collaborative efforts in our region.”
Spanning 934 hectares, the Bay of Lights project has already secured key international partnerships, making headlines with high-profile collaborations. Among them is a partnership with Australia’s Greg Norman Golf Course Design, which is set to bring Cambodia’s first USGA-standard 18+1-hole waterfront golf course to life. Major global hospitality leaders—such as The Ascott Limited, IHG, and Radisson—have also signed on, with the aim of transforming the region’s tourism landscape and delivering substantial cultural and economic benefits to both Cambodia and ASEAN.
Strategically leveraging Cambodia’s location at the crossroads of the ASEAN-Australia economic corridor, the project is primed to benefit from thriving regional trade dynamics. Australia’s trade with ASEAN nations reached USD 183.4 billion in 2023, surpassing trade with key economies like Japan and the United States. Buoyed by trade agreements including the ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA) and the Regional Comprehensive Economic Partnership (RCEP), Bay of Lights is positioned to become a premier financial and investment hub, drawing global investors seeking to tap into Southeast Asia’s flourishing markets.
With this strategic vision and robust partnerships, Bay of Lights is set to become a flagship destination for cultural tourism and international investment in Southeast Asia and beyond.
Hashtag: #BayOfLights #CambodiaDevelopment #AUSTRALIANASEANBusinessForum #HICAPANZ2024 #CambodiaTourism #AustraliaASEANPartnership #GlobalInvestment #CambodiaRealEstate #InvestmentOpportunities
The issuer is solely responsible for the content of this announcement.
Bay of Lights
Bay of Lights is a pioneering development reshaping the skyline of Sihanoukville, Cambodia. With an investment of USD 16 billion, this sprawling 934-hectare beachfront project has been meticulously master-planned to feature nine distinctive districts supporting the initiative’s six core pillars: Financial Services, Tourism, Education, Entertainment & Lifestyle, Health & Wellness, as well as Art & Culture. Driven by a vision to create a world-class financial and tourism hub, Bay of Lights design encourages a sense of connectivity between diverse sectors and stimulating economic growth. Connect with us to discover investment opportunities at Bay of Lights.
Savannakhet Faces Critical Teacher Shortage
A critical shortage of teachers is plaguing the education system in Savannakhet, threatening the quality of education for hundreds of students. Over 500 teachers are needed to fill vacancies across the province, particularly in rural areas where the lack of educators is most acute.
New Critical Illness Plan by HL Assurance Aims to Bridge Insurance Gaps for Singaporeans

SINGAPORE – Media OutReach Newswire – 18 September 2024 – There is a critical problem in Singapore: critical illness (CI) coverage, or a lack of it, even in 2024. Many Singaporeans are vulnerable to financial strain from critical illnesses as they are underinsured.

The Life Insurance Association (LIA) of Singapore, which promotes financial literacy and sets industry standards, published a Protection Gap Study in 2023 and found these to be the reasons:
- The complexity and wide variety of CI policies make it confusing for consumers.
- Many people deprioritise CI insurance, thinking they won’t be affected.
- High premium costs.
- Standalone CI policies typically do not offer cash value upon surrender or maturity.
- It is difficult to assess what adequate coverage is due to the wide range of critical illnesses.
What people may not realize about CI coverage
LIA found that the CI protection gap was 74% as of 2022. This number represents the average shortfall between the money needed for a critical illness event and an individual’s insurance coverage.
The average critical illness coverage needed for an economically productive adult in Singapore is around S$316,603, but the average existing coverage is only S$59,776, a substantial shortfall of S$264,586.
Recovering from a critical illness goes beyond immediate medical expenses: ongoing household expenses, debt repayments, and other daily costs. LIA’s study estimates that it takes about five years to recover financially without insurance coverage. The sheer sum of these expenses can be emotionally distressing and lead to long-term financial instability for patients and their families.
Early Protect360 Plus effectively addresses these issues
While there is no one-size-fits-all solution, as everyone’s needs are unique, Early Protect360 Plus is an affordable, inclusive solution designed to cover as many key areas as possible. Here are reasons why you should consider Early Protect360 Plus for your CI needs:
Comprehensive early and advanced-stage coverage
Early Protect360 Plus offers comprehensive coverage for both early and advanced stages of critical illnesses and checks the essential boxes for severe conditions, including coverage for life-threatening conditions like:
- all major cancers
- advanced stage heart attacks
- strokes with lasting effects
- end-stage kidney failure, and
- coronary artery bypass surgery
But this plan also includes early-stage conditions such as:
- early thyroid or prostate cancers
- heart valve surgery
- brain aneurysm surgery, and
- keyhole coronary bypass surgery
Prioritising early detection aligns with Singapore’s Healthier SG movement, which encourages Singaporeans to manage their healthcare proactively. There’s a good incentive here: Early-stage critical illness expenses are significantly cheaper than late-stage critical illness treatment costs, and adopting a proactive approach to health might pay off handsomely in the long run.
For example, based on the Ministry of Health (MOH) fee benchmarks, early-stage colon cancer treatments can cost approximately S$14,000, while late-stage interventions can cost up to S$48,000. These are ballpark figures, of course, but they show how much more expensive late-stage treatments are. Moreover, the chances of effective and quicker recovery are significantly higher at the early stage.
The bottom line is that comprehensive coverage for early and late-stage conditions at an affordable premium is a win-win.
High-benefit payouts and unique ICU coverage
One of Early Protect360 Plus’s standout features is its high-benefit payouts. The policy offers up to $300,000 coverage, with a 100% benefit payout for covered critical illnesses. Additionally, it provides an extra 20% payout for intensive care unit (ICU) stays, up to $25,000. This payout does not reduce the CI benefit limit and is unique to Early Protect360 Plus.
This thoughtful provision ensures that policyholders have additional financial support during extended hospital stays while retaining the full benefit limit for critical illness treatments.
Ease of enrollment and renewal
By simplifying qualifications, Early Protect360 Plus ensures more people can access critical illness coverage. This policy removes a barrier for those put off by the expense and time needed for mandatory medical examinations. All you need is to answer three simple health declaration questions.
Unlike many competitors, the policy is also renewable up to age 99, providing many seniors with long-term protection now that life expectancy and retirement age have risen significantly.
Affordable premiums and flexible payments to fit your budgeting
Early Protect360 Plus offers flexible payment options and attractive limited-period discounts to encourage Singaporeans to bolster their insurance coverage. Policyholders have options for monthly, annual, or lump sum payments, allowing them to manage their finances according to their preferences and financial situation.
The ongoing launch discounts are also an added incentive, with a 20% discount on the base premium. Policyholders can enjoy additional discounts, with another 5% discount if they pay annually or a further 10% off with a lump sum payment. Even if you sign up after the launch offer expires, you are still eligible for a 10% discount on the base premium.
Broad eligibility to get more people covered
Early Protect360 Plus has broad eligibility criteria and is available to Singapore Citizens, Permanent Residents, and holders of various valid passes (employment pass, work permit, dependent pass, long-term visit pass). So long as you are between the ages of 18 and 65 upon application, the policy is renewable up to age 99, ensuring that many individuals benefit from its comprehensive coverage.
Sign up for Early Protect360 Plus
In the face of rising healthcare costs and the financial challenges posed by critical illnesses, Early Protect360 Plus is a handy shield against unforeseen circumstances with a robust safety net. Its comprehensive coverage, high benefit payouts, ease of enrollment, flexibility, and broad eligibility make it a compelling choice for anyone seeking easily accessible, thorough protection.
Whether you are a young professional, a breadwinner with dependents, or someone with a family history of critical illnesses, consider Early Protect360 Plus to secure your health and financial well-being today. Visit the Early Protect360 page for more information, or sign up here.
Hashtag: #HLAssurance
The issuer is solely responsible for the content of this announcement.
HL Assurance
HL Assurance is a member of the Hong Leong Group, a leading conglomerate with diversified businesses in banking and financial services, manufacturing and distribution, property development and investments, hospitality and leisure, and principal investment with a presence in Asia, Europe, North America, and Oceania. As a licensed general direct insurer and a member of the General Insurance Association of Singapore, HL Assurance offers a broad spectrum of insurance products, including car, travel, home contents, and fire insurance.
Arla Foods Ingredients launches new high-protein dairy campaign

TAIPEI, TAIWAN – Media OutReach Newswire – 18 September 2024 – Arla Foods Ingredients has launched a new campaign to inspire dairy manufacturers to create innovative high-protein products.

Over four in ten consumers globally say protein is the most important ingredient.[i] However, conversations around the vital nutrient are changing, with health-focused shoppers increasingly focusing not just on how much protein they consume, but also its nutritional quality. Manufacturers of high-protein products can also face challenges around differentiation, processing, taste and texture.
The ‘Go High in Protein’ campaign showcases the Arla Foods Ingredients Nutrilac® ProteinBoost range of patented microparticulated whey proteins, which are rich in all the essential amino acids. It demonstrates how they can be used to overcome technical challenges and create high-protein dairy products with appealing taste and texture.
At the heart of the campaign is a new virtual protein seminar, featuring presentations from expert speakers and a ‘Test your protein knowledge’ quiz.
Visitors can also explore five concepts featuring Nutrilac® ProteinBoost. They include two new recipes – an ambient spoonable yoghurt, and an ambient drinking yoghurt which recently won a World Dairy Innovation award for best manufacturing/technology innovation. They demonstrate the potential for high-protein dairy products that do not require refrigeration, creating opportunities for convenience, long shelf life and easier transportation.
The three other recipe concepts are a 10% protein ice cream, a high-protein non-fat drinking yoghurt with fruit, and a 12% protein spoonable yoghurt.
Claus Bukbjerg Andersen, Senior Category Manager at Arla Foods Ingredients, said: The high-protein trend is as powerful as ever, but it’s evolving. Consumers now want high-quality, complete proteins – and they want them in products with masses of appeal. Our aim is to make it as easy as possible for manufacturers to meet these dual needs. The ‘Go High in Protein’ demonstrates how our Nutrilac® ProteinBoost solutions can help you overcome technical challenges and create high-protein dairy products that stand out in an increasingly crowded market.”
To sign up for the virtual protein seminar, visit https://bit.ly/47kR939
For more information about ‘Go High in Protein’ visit https://bit.ly/3TkykHL
Hashtag: #ArlaFoodsIngredients
The issuer is solely responsible for the content of this announcement.
Arla Foods Ingredients
Arla Foods Ingredients, a subsidiary of Arla Foods, is a global nutrition leader committed to sustainability and innovation, serving major brands worldwide.