Singapore Airline’s SilkAir, Tribal Worldwide Launch ‘Marvel-Laos’ Campaign


At the end of October SilkAir, the regional wing of Singapore Airlines, is adding Vientiane and Luang Prabang, in Laos to its flights.

As part of the marketing efforts to promote the two new destinations, SilkAir together with Tribal Worldwide Singapore, its creative agency partner, has launched an Instagram campaign, ‘SilkAir’s Marvel-Laos Discovery’.


The campaign will bring users on a five-day virtual tour of Laos, through 14 images and 135 unique captions linked together through tags across 15 Instagram accounts. Users will not only be able to experience the thrill of discovering the gems of Laos, but will also be able to use Instagram’s newest zoom feature to find hidden tickets for a chance to get away on SilkAir’s inaugural flight to Laos.

The campaign, runs from 21 to 25 September 2016, seeks to raise the awareness and knowledge about the country. As most are familiar with Southeast Asian countries such as Thailand, Vietnam, Indonesia, and have visited it more than once, but are not as familiar with Laos and the experience it offers.

The journey of discovery takes users through various Instagram accounts, allowing them to uncover Laos’ scenic sights, amazing activities and fantastic food. Users will simply have to tap on the images, follow the tags and be transported to the next attraction. All 14 attractions will be released over a span of five days, where 20 return Economy class flight tickets to either Vientiane or Luang Prabang will be up for grabs during the campaign period. Users will need to find the hidden tickets, and answer questions about the attractions for a chance to be on SilkAir’s inaugural flight to Laos.

Source: Branding In Asia