Revitalized Lao Airlines Magazine Celebrates One Year Anniversary

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13 July – RDK Group, a Vientiane-based translation and marketing consulting firm, together with Lao Airlines, has recently hosted a one-year anniversary event celebrating a successful year-long print run of the latest iteration of Champa Meuanglao, the latter’s official inflight magazine at Kualao Restaurant.

Present at the ceremony was Vice President of Lao Airlines Salerm Tayalath, RDK Group partners, as well as government officials, embassy representatives, and leaders from the local business community.

Vice President of Lao Airlines Salerm Tayalath presents congratulatory flowers to Champa Meuanglao Managing Editor Jason Rolan

“Among our other inflight services, Champa Meuanglao remains a favorite among not only tourists traveling through Laos, but also businesspeople traversing the country and the region,” said Cameron Darke, Managing Partner of RDK Group.

“While the global outlook for print media is changing, inflight magazines seem to be holding their own. Champa Meuanglao explores magnificent places in Laos and the region, sampling their distinct cuisines and uncovering their cultures and histories,” he continued.

RDK Group Managing Partner Cameron Darke speaks about the My Favorite Place Photo Competition

“With breathtaking photography and superb writing, we are delighted the magazine is an integral part of Lao Airlines’ mission of bringing both tourists and locals around the cities of Laos and those outside its borders,” said Managing Editor Jason Rolan.

Champa Meuanglao editorial team

On display at the event were the astounding winning photographs of the “My Favorite Place” Photo Competition in which amateur and professional photographers were given the chance to send in their favorite location in Laos. The winners received air tickets to Hanoi, Chiang Mai, and Luang Prabang.

Winners of the My Favorite Place Photo Competition received complimentary air tickets to Luang Prabang, Chiang Mai and Hanoi

“We would like to thank our wonderful sponsors for the tremendous support shown to us over the past year and we will strive to deliver the same winning combination of good writing and beautiful pictures that our readers have come to expect of our magazine,” added Jason.

Managing Editor of Champa Meuanglao Jason Rolan addresses the audience

The evening was a fun-filled night featuring music from a guest DJ, photo-ops, splendid cuisine from the Kualao culinary team, lovely wines from Phonesavanh Wines and fantastic beers from Beerlao‘s new product line and numerous coveted prizes from a lucky draw.

One year celebration atmosphere at Kualao Restaurant

 

Guests listen attentively at the ceremony marking the one-year anniversary of Champa Meuanglao

 

RDK Group Senior Partner Aditta Kittikhoun interviews celebrity film director Mattie Do as she wins a lucky draw prize

 

Beerlao, a major advertiser of the magazine, sponsored the night with its new craft line: Amber, White and Hoppy.

About Champa Meuanglao

Champa Meuanglao is a bimonthly publication designated as the exclusive inflight magazine of Lao Airlines, the country’s national carrier. It features a variety of articles on popular travel destinations, lifestyle, and culture, with the aim of promoting tourism within Laos and countries in the region.

Lao Airlines currently has domestic flights to Vientiane, Luang Prabang, Pakse, Savannakhet, Xieng Khouang, Oudomxay, and Luang Namtha; and international flight routes to Thailand, Cambodia, Vietnam, China, and South Korea.

About RDK Group

RDK Group is a multifaceted consulting firm that specializes in statistical and analytical Research, technological cross-platform Development of information centers and dissemination of Knowledge pertaining to Lao economics, business, culture, language and history. RDK provides both public, private, local and foreign organizations with solutions to overcome their cultural and linguistic barriers whether it be through comprehensive training, investment and market research or standard document translation/interpretation.

 

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