Getting to know Parkson

Parkson Laos
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  1.   What is Parkson?

Parkson Retail Group Ltd, is a subsidiary of Lion Group Malaysia, which became a publicly listed company on the Hong Kong Stock Exchange in 2005. Parkson operates 115 retail outlets across Asia, including shopping malls, department stores, and supermarkets. Its annual income reaches over 3.77 billion dollars.

  1.  What is Parkson preparing to do in Laos?

Parkson is preparing to open a shopping center in Laos located in Section A of the World Trade Center, next to Vientiane Center. In the future Parkson may invest in other activities such as property development, financial investment, duty free shopping, natural resources, and other areas.

  1.  How does Parkson position itself?

Parkson is a quality shopping centre for the community and for families within Laos.

  1.   What brands will Parkson be bringing to Laos?

The brands Parkson will be bringing to Laos will include international brands of cosmetics and international apparel. Parkson will also feature its own boutique supermarket, as well as food and beverage outlets from Thailand, China, and Malaysia. At the same time, Parkson will strive to attract even more international brands such as H&M, UNIQLO, KFC, McDonald’s and Starbucks to fill the gap in the Lao market.

Parkson Laos

  1.  What strategy will you use to attract customers to Parkson?

Parkson has a sound and proven business model which includes the Parkson Supermarket, Parkson Food Court, international cosmetics area, cinema, sports area, all types of Southeast Asian restaurants, gaming area, international clothing brands, children’s play area, training center, beauty and dental clinics.

Parkson guarantees that all products purchased in our shopping malls are genuine products authorized by their individual brand.

We will make every effort to ensure that our pricing is in line with that of products for sale in other countries to ensure an internationally accommodating consumer experience.

  1.  What kind of special activities or promotions will Parkson have?

Parkson will customize our promotion plan according to traditional festivals in Laos. We will also

hold fashion shows, make-up shows, music festivals, food festivals, and occasionally invite Lao celebrities to the shopping mall.

  1. What is the capacity for parking?

The parking facilities at the shopping center include over 2,000 parking spaces. Parking will be free.

  1. Do you have a plan to offer online shopping?

At the moment only the Parkson stores in China and Malaysia offer online shopping, because these countries have high populations and good conditions for online shopping. If the conditions in Laos were right, we would also offer online shopping here too.

  1.  How can we stay in the loop about Parkson’s promotions and activities?

You can get all kinds of info about Parkson by following the PARKSON LAOS Facebook page. After opening, Parkson will send promotional and event information to members through a special membership system.

 

Originally Published in: Champa Meuanglao

One Response to Getting to know Parkson

  1. Does Parkson have any plans for getting to know about Laos and Lao people and how does Parkson expect to relate to Lao people outside making a profit from them?

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