French Automobile Company Peugeot to Launch in Laos

PEUGEOT Brand to Launch in Laos

Premium French brand PEUGEOT expands to Laos as part of its Asian expansion strategy. One of the world’s leading automakers, Stellantis N.V., is launching the PEUGEOT brand in Laos as part of its strategy to increase its presence in Southeast Asia.

With the appointment of the Laothani Group as the official distributor of PEUGEOT vehicles in Laos, the public can soon look forward to getting their hands on them. The first PEUGEOT showroom and service center will be launched in May this year.

Key Visual Lion Heart Program main visual without card Peugeot KV


PEUGEOT is the oldest automotive brand in the world, with more than 210 years of history. Since 1810, the brand has remained true to the high quality and inventive nature of French manufacturing.

Currently, PEUGEOT is an inventive and global top-of-the-range generalist brand driven by its values of Allure, Emotion, and Excellence. Present in more than 130 countries, PEUGEOT sold more than 1.2 million vehicles worldwide in 2021. Laothani Tractor Sole, a subsidiary under the Laothani Group, will be handling operations focused on expanding PEUGEOT sales and network development throughout the territory as part of the Group’s New Business and Electrified Mobility strategies.

French Automobile Company Peugeot to Launch in Laos
Peugeot Landtrek 2022

Laothani Tractor Sole’s Managing Director, Mr. Ladsasiphon Phimphachanh said the first PEUGEOT showroom and service center will be officially launched in Vientiane sometime in May. More outlets will follow in other major cities in Laos.

“We want to bring new experiences to the Lao market in every dimension,” Mr. Ladsasiphon said. PEUGEOT Lao will focus on customer experiences with brands, products, lifestyles, and services as part of the ‘Experience the Difference’ strategy.

French Automobile Company Peugeot to Launch in Laos

“We are pleased to partner with the Laothani Group, as the appointed distributor for the PEUGEOT brand in Laos. This marks a milestone for Stellantis as part of our commitment to further expand our footprint in Southeast Asia with our brands.”

“With the Laothani Group’s long history and expertise in the automotive industry, we are looking forward to the success of the PEUGEOT brand in Laos,” said the Head of Asean and General Distributors, Stellantis, Christophe Musy.

“Allure is the one word that epitomizes the PEUGEOT brand. We define it as powerful, attractive, and exciting. Our customers choose PEUGEOT because they have an affinity with Allure and an appreciation for style and design. We are confident that Lao people will also love PEUGEOT as our cars are more than just vehicles and become an expression of their personality,” he added.

After celebrating its 211th anniversary, PEUGEOT is ushering in its new identity with a coat of arms that emphasizes its personality and timelessness. With an 80 percent electrified passenger car range and a 100 percent electrified commercial vehicle range, the PEUGEOT Brand is continuing its energy transition.

PEUGEOT 5008 gt
PEUGEOT 5008 gt

From 2022, the Brand will compete in the World Endurance Championship (WEC) with its 9X8 hybrid Hypercar.

Stellantis is one of the world’s leading automakers and mobility providers, guided by a clear vision, including offering freedom of movement with distinctive, affordable, and reliable mobility solutions. In addition to the Group’s rich heritage and broad geographic presence, its greatest strengths lie in its sustainable performance, depth of experience, and the wide-ranging talents of employees working around the globe.

Stellantis leverages its broad and iconic brand portfolio, which was founded by visionaries who infused the marques with passion and a competitive spirit that speaks to employees and customers alike.

Stellantis aspires to become the greatest, not the biggest while creating added value for all stakeholders as well as for the communities in which it operates.