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Monday, October 14, 2024
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Empowering Women in ASEAN’s Digital Economy

This Week

The United States (US) Department of State hosted the Digital Innovations for Female Entrepreneurs in ASEAN Meeting (DIFEM) on 11-12 September in Vientiane. This two-day event aimed to tackle the financial hurdles faced by micro, small, and medium-sized enterprises (MSMEs) and to promote ASEAN’s Digital Trade Standards Roadmap.

Aligned with Laos’s ASEAN chairmanship priorities, DIFEM was a key component of the US-ASEAN Connect Digital Economy Series, highlighting a strong commitment to advancing ASEAN’s digital economy.

The conference gathered 75 entrepreneurs from across ASEAN, focusing on enhancing their digital capabilities. Attendees, including technology companies, government officials, and fellow entrepreneurs, engaged in collaborative efforts to streamline business operations and forge new commercial partnerships.

A highlight of the event was the design sprint activities, where participants received personalized consultations from industry experts to address specific business challenges. Additionally, panel discussions led by prominent female leaders in fintech, digital innovation, and artificial intelligence provided insights into leveraging digital tools to optimize business practices and expand market reach.

US Ambassador to Laos, Heather Variava, underscored the crucial role of women in the digital economy.

“The digital economy in Southeast Asia needs more women working on AI, fintech, and innovating in business policy and leadership roles. Only then can this region maximize equitable and inclusive growth,” Variava stated.

Manothong Vongxay, Vice Minister of Industry and Commerce, praised the impact of women-led enterprises.

“Women-led enterprises are setting the standard for networks of support and mentorship. We witnessed the strength of female founders sharing assets, skills, and experiences to increase market potential across many platforms,” Vongxay remarked.

The DIFEM conference not only highlighted the innovative spirit of ASEAN’s female entrepreneurs but also reinforced the region’s commitment to a digital future, driven by inclusivity and collaboration.

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