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Wednesday, May 21, 2025
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Luang Prabang Pushes for Green Destination Certification to Boost Sustainable Tourism

This Week

Luang Prabang is taking steps to further enhance its tourism sector by exploring the possibility of receiving the prestigious Tourism Destination Award from the Green Destinations Organization.

The Green Destinations Organization supports sustainable tourism by recognizing cities and countries that meet key criteria, including environmental protection, support for local communities, and responsible travel practices.

On 15 May, provincial authorities held a consultation meeting to step up efforts to make Luang Prabang a leading example of sustainable tourism. The meeting focused on finalizing key documents and ensuring that all requirements are met, particularly in demonstrating how tourism is managed in a way that protects the environment and benefits local residents.

To support this plan, provincial leaders are encouraging various sectors to provide relevant data and ideas to strengthen the application. The province also hopes to welcome around 2.3 million visitors in 2025.

Officials aim to transform Luang Prabang into a modern, high-quality tourist destination that is well-connected regionally and globally by 2029, according to Soudaphone Khomthavong, Head of the Department of Information, Culture, and Tourism.

In March, Luang Prabang was honored with the 2025 Green Destinations Top 100 Story Award in the category of “Destination Management,” securing third place. The award was presented at the Internationale Tourismus-Börse (ITB) in Berlin, Germany.

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