CK Trading Import-Export Sole Co., Ltd. (CK Group) has been appointed as the authorized distributor of Jeep and Ram vehicles in Laos, marking the entry of the two American automotive brands into the local market.
The announcement was made on 20 March, with CK Group granted exclusive rights for the importation, distribution, genuine spare parts supply, and warranty services for Jeep and Ram vehicles nationwide.
Sales and customer bookings are now open.
Jeep and Ram operate under Stellantis, a global automotive group with a portfolio of internationally recognized brands. The appointment reflects CK Group’s role in supporting the introduction of international automotive standards into the Lao market.
CK Group, a Lao-based business operating across automotive distribution, aftersales services, real estate, and trading sectors, stated that the partnership aims to support the development of the premium SUV and pickup segments in Laos through certified service infrastructure and customer-focused operations.
Jeep is recognized globally for its off-road capability and 4×4 heritage. As part of the launch, CK Group has introduced the Jeep Wrangler, designed for both off-road performance and everyday driving across varied terrain.
Ram, established as a standalone brand in 2009, is known for its pickup trucks combining performance, durability, and interior features. CK Group has introduced the Ram 1500 Rebel and Ram 1500 Laramie models to the Lao market, targeting customers seeking both utility and comfort.
To support the launch, CK Group has established showroom facilities and aftersales services in line with manufacturer standards, including genuine spare parts, trained technicians, and warranty coverage. The company plans to expand its service network to provide nationwide support.
CK Group will also organize launch activities and roadshows, including product displays and test drive programmes, with further details to be announced through official channels.
