Samsung Lao has officially launched the Galaxy A57 5G and Galaxy A37 5G, expanding its Galaxy A series lineup with new devices designed to deliver performance, functionality, and value for users in Laos.
Both models introduce “Awesome Intelligence” powered by One UI 8.5, bringing a range of AI-supported features aimed at improving usability and everyday convenience.
The Galaxy A57 5G features a slim design and enhanced capabilities for content creation, while the Galaxy A37 5G focuses on offering core features at a more accessible price point.
The devices come with Super AMOLED+ displays supported by Vision Booster technology, along with upgraded camera systems. Both models are equipped with a 50MP main camera, support wide-angle video recording, and include improved low-light photography features.
Additional AI tools include voice transcription for converting speech into text and AI Select, which allows users to access applications more efficiently through the Edge Panel. The Galaxy A57 5G also introduces features designed for group photography and enhanced image processing for improved clarity and detail.
Both smartphones are powered by a 5,000mAh battery designed to last up to two days, with support for fast charging that can reach up to 60 percent in 30 minutes.
The devices are built with IP68-rated water and dust resistance and include Samsung Knox Vault for hardware-level security. They also support up to six generations of operating system upgrades and six years of security updates.
As part of the launch promotion running through April 30, customers purchasing the Galaxy A57 5G (12GB+256GB) will receive a complimentary upgrade to the 12GB+512GB model at a price of LAK 12,999,000 (USD 600). The device is available in 4 colors such as Awesome Navy, Awesome Gray, Awesome Icyblue, and Awesome Lilac.
For the Galaxy A37 5G, customers purchasing the 8GB+256GB model priced at LAK 9,999,000 (USD 462) will receive a complimentary pair of Galaxy Buds Core. There are 4 colors available for this model including Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.
