Unitel Logistics and Pancake have signed a strategic partnership agreement aimed at improving online business operations and logistics services in Laos.
The collaboration, formalised on 9 April in Vientiane, focuses on integrating Pancake’s sales management platform with Unitel Logistics’ nationwide delivery network. The system allows businesses to manage orders directly through chat-based interfaces while connecting seamlessly with logistics services.
Through the integration, users can access delivery services across the country, including door-to-door pickup, reducing the need for sellers to travel to drop-off locations. The partnership also aims to improve delivery efficiency, with a focus on faster shipping, reduced product damage, and higher delivery success rates.
Unitel Logistics, launched in October 2025, has expanded its operations to more than 900 service points across all 18 provinces. The company recently introduced its door-to-door service nationwide as part of efforts to enhance logistics capabilities.
The partnership reflects broader efforts to support the growth of digital commerce in Laos by combining e-commerce tools with logistics infrastructure, contributing to a more connected and efficient business environment.


