The United Nations Children’s Fund (UNICEF) has named Choi Siwon, a member of South Korean boyband Super Junior, as its new regional ambassador for East Asia and Pacific.
His appointment was announced on November 11 in the Lao capital Vientiane at an event celebrating the 30th anniversary of the Convention on the Rights of the Child (CRC).
The convention was designed to assess progress towards the implementation of the CRC and Sustainable Development Goals (SDGs) and discuss future efforts to unleash the unlimited potential of children and young people in Laos.
As part of the forum, Mr. Choi will participate in a Youth Talk Panel Discussion with a group of youth, who are contributing to further children’s rights.
He will also highlight the importance of sustained investments to unleash their potential as they develop between now and 2030 while visiting a school and youth-led radio group in Laos.
Over the last four years, Mr. Choi has been committed to children’s issues through his role as a special representative for UNICEF Korea.
In his capacity, he recently visited Vietnam, where he supported UNICEF’s campaign #StopBullying to raise awareness of bullying and engage young people in developing solutions to end this problem.
Regional Ambassadors are chosen among prominent individuals from art, science, literature, entertainment, sport or other fields of public life who have expressed a desire to contribute to raising awareness of the aims, objectives, and priorities of UNICEF to convey messages about its activities and to extend its public outreach.
Mr. Choi, who made a debut in 2005 as a member of South Korean boyband Super Junior, has been active in the entertainment industry across Asia as a singer and actor.
Meanwhile, Super Junior is one of the most influential boybands in South Korea and was the best-selling K-pop artist for four years in a row.
