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Quantinuum Announces Plans to Build a New Quantum R&D Center in New Mexico, Anchoring the State’s Quantum Technology Revolution

  • Quantinuum intends to establish cutting-edge research and development hub in New Mexico, a burgeoning epicenter for quantum technology innovation 
  • The proposed center will focus on photonics technologies, which is essential to the advancement of Quantinuum’s trapped ion quantum computing technologies

BROOMFIELD, Colo., Jan. 22, 2025 /PRNewswire/ — Quantinuum, the world’s largest integrated quantum computing company, announced plans today to open a new location in New Mexico. This anticipated site will support ongoing collaborative efforts to advance the photonics technologies critical to furthering Quantinuum’s product development. Photonics, the science and technology of light, is essential to the advancement of Quantinuum’s trapped ion quantum computing technologies, which use light to control and manipulate qubits.

Quantinuum's trapped-ion quantum computer
Quantinuum’s trapped-ion quantum computer

New Mexico has established itself as a leader in quantum information sciences and the development of photonics and other enabling technologies. In July 2024, the U.S. Department of Commerce’s Economic Development Administration, as part of its Tech Hubs program, officially designated Colorado, home to Quantinuum’s U.S. Headquarters, and New Mexico as leading hubs for quantum information technology.

“I am thrilled to welcome Quantinuum to New Mexico, launching a new industry for our state that builds on our proud foundation of innovation,” said New Mexico Governor Michelle Lujan Grisham. “No state is better positioned to transform the momentum of the quantum computing industry into major economic and entrepreneurial growth, and Quantinuum will be a groundbreaking partner in that work. Together we will leverage New Mexico’s assets, including the groundbreaking work being done at our national laboratories and the nation’s best quantum scientists being educated at our universities, to invest in and grow the state’s quantum technologies industry, creating career opportunities for New Mexicans and continuing to build the technology of the future.”

Dr. Rajeeb Hazra, President and CEO of Quantinuum, said, “As the established leader in quantum computing, Quantinuum has found an ideal partner in New Mexico. The state’s dynamic technology ecosystem and highly skilled workforce align perfectly with our strategic goals.”

Quantinuum’s New Mexico location, anticipated to open later this year, is expected to create high-paying jobs and drive economic growth. Quantinuum has a longstanding history of collaboration with experts from the national laboratories in New Mexico, such as Sandia National Laboratories and Los Alamos National Laboratory, and universities, such as The University of New Mexico, in showcasing the performance of the company’s trapped ion quantum computing hardware. These partnerships have not only advanced the exploration of innovative applications and use cases, but have also been instrumental in supporting workforce development, education and various other efforts in the state and region.

The development of technologies for quantum computing is critical to strengthen U.S. economic competitiveness and national security. The robust quantum ecosystem taking rise in New Mexico—from the national labs to universities to the private sector—will help  ensure the United States is a leader in quantum computing.

About Quantinuum

Quantinuum, the world’s largest integrated quantum computing company, pioneers powerful quantum computers and advanced software solutions. Quantinuum’s technology drives breakthroughs in materials discovery, cybersecurity, and next-gen quantum AI. With more than 550 employees, including 370+ scientists and engineers, Quantinuum leads the quantum computing revolution across continents.

For more information, please visit the website at www.quantinuum.com.

EaseUS Partition Master New Update- Remove BitLocker & Manage ReFS Partitions for Free

NEW YORK, Jan. 22, 2025 /PRNewswire/ — EaseUS Software is a technology company specializing in data recovery, backup, and disk management solutions. It recently announced that its EaseUS Partition Master, recognized as one of the safest disk management software, will now offer free management features for BitLocker and ReFS partitions. 

  • Remove BitLocker Safely in One Click

EaseUS Partition Master has introduced a significant update that allows all Windows users to remove BitLocker encryption for free. Without knowing any background knowledge, they can disable, enable, lock, and unlock BitLocker.

  • Adjust BitLocker Partition at No COST

EaseUS Partition Master allows users to manage BitLocker partitions more flexibly. Without costing even a penny, all Windows users can resize, move, extend, and shrink a BitLocker partition.

  • Empower Windows Home Users to Enable/Disable BitLocker

EaseUS Partition Master grants Windows Home users BitLocker management permissions. They are now free to enable or disable BitLocker and manage BitLocker partitions.

  • Manage BitLocker Recovery Key for Free

With EaseUS Partition Master, users can now manage their BitLocker Recovery Key at no charge, such as retrieving, backing up, or copying the BitLocker recovery key.

  • Support for ReFS File System Management

EaseUS Partition Master breaks the previous Windows limitations. Users can create/delete/format/shrink/extend ReFS partitions or merge adjacent ReFS partitions.

  • Bypass BitLocker Recovery Screen with USB

EaseUS Partition Master Professional allows users to skip the BitLocker recovery key blue screen and access their system easily.
The core of this feature is as follows:
•   Create WinPE USB > Boot from the WINPE USB > Automatically unlock BitLocker

From LifeWire

“The overall look and feel of EaseUS Partition Master Free makes whatever I’m doing with my computer’s partitions easy to understand and accomplish. The options aren’t too overwhelming and each of them are accurately named.”

Pricing and Availability:

EaseUS Partition Master Free Edition:
https://www.easeus.com/partition-manager/epm-free.html
EaseUS Partition Master Professional Edition:
https://www.easeus.com/partition-manager/epm-pro.html
EaseUS Partition Master Enterprise Edition:
https://www.easeus.com/partition-manager/epm-enterprise.html

About EaseUS Software:

EaseUS provides professional IT solutions for home, education and SMB users, service providers as well as international corporations in data recovery, backup software, system optimization and partition manager on both Windows and Mac platforms. For Windows OS, its major products are Data Recovery Wizard, EaseUS Partition Master, EaseUS Todo PCTrans. For Mac OS, it has EaseUS Partition Master for Mac and EaseUS Mac Data Recovery Wizard.
“EaseUS” is registered trademark of CHENGDU Yiwo Tech Development Co., Ltd. All other trademarks acknowledged.

Tsubame BHB selected as a “2025 Global Cleantech 100” company

  • Recognized for innovative ammonia manufacturing technologies using low-temperature, low-pressure tech and renewable energy

YOKOHAMA, Japan, Jan. 22, 2025 /PRNewswire/ — Tsubame BHB Co., Ltd. (Head Office: Yokohama, Kanagawa Pref.; Representative Director and CEO: Koji Nakamura), which strives for the social implementation and commercialization of distributed ammonia production plants, has been named on Cleantech Groups. This annual 2025 Global Cleantech 100 list, now in its 16th year, showcases the most promising private cleantech companies making significant contributions to sustainable innovation.

2025 Global Cleantech 100
2025 Global Cleantech 100

Tsubame BHB was established in 2017 as a venture company originating at the Institute of Science Tokyo (formerly the Tokyo Institute of Technology) with a Vision of “Tackle social issues, including environmental and food problems, using our unique state-of-the-art technologies.” Its goal is to contribute to the on-site production of ammonia at distributed plants, using technologies that synthesize ammonia at low temperature and low pressure. Tsubame BHB uses electride catalyst technologies developed by Professor Emeritus Hideo Hosono and is focusing its efforts on the overseas deployment of these technologies, mainly in North and South America, Australia, and Africa.

With the recent selection, the company was recognized for its innovative technology that enables the manufacture of ammonia at low temperature and low pressure, and which reduces environmental impact in comparison to conventional technologies. Ammonia, in addition to applications in fuel and chemical fertilizers, has gained attention as an important material for achieving a carbon neutral society. Through technical innovations in this field, Tsubame BHB will continue to work toward the further realization of environmental value and a carbon neutral society by incorporating manufacturing processes that utilize renewable energy.

Tsubame BHB’s main achievements

Last year, Tsubame BHB welcomed its first overseas investors, and procured capital totaling approximately 5.3 billion yen in a Series C round of financing. It has gained increasing attention from overseas, for example becoming the only Japanese company to be selected for the “Startup Scale Program” in Germany. Recently, CEO Martins Brinins of MP INDUSTRIES, a green hydrogen project developer in Estonia, came to visit Tsubame BHB. In addition, a group representing PT PLN, an Indonesian government-owned power company, visited Tsubame BHB’s pilot plant. This is an indication that various countries are showing an increased interest in the company’s technologies.

In Japan as well, the company has received an order for a second unit to be installed as a small industrial ammonia manufacturing facility, and this year, ammonia production is scheduled to begin at Tsubame BHB’s first commercial unit in a small ammonia synthesis facility, which is being introduced for comprehensive verification tests in the manufacture and use of blue hydrogen and ammonia.

About Global Cleantech 100 (https://www.cleantech.com/the-global-cleantech-100/  

The Global Cleantech 100 program has been running since 2009 by Cleantech Group. Cleantech® Group is a research-driven company that helps corporates, public sector, investors and others, identify, assess, and engage with the innovative solutions and opportunities that are related to the world’s massive, and growing, environmental and climate challenges. Their insights and expertise are delivered to clients all over the world through our Research, Consulting, and Events. The cleantech theme is poised for pivotal milestones in 2025 as market forces intensify and innovation accelerates. Continuing trends from 2024, including policy uncertainty, groundbreaking first-of-a-kind (FOAK) projects, and the surging demand for climate adaptation technologies, will emphasize the importance of product and project economics.

“2025 will be remembered as a transformative year for cleantech. The bar has gone up for what kind of level of potential novelty, uniqueness, and cost improvements might be attractive,” said Richard Youngman, CEO of Cleantech Group. “The Global Cleantech 100 highlights innovators who are building the foundation for a sustainable and economically viable future.”

About Tsubame BHB (https://tsubame-bhb.co.jp/ )

Tsubame BHB is a deep tech company with a Vision of “tackling social issues, including environmental and food problems, using our unique state-of-the-art technologies.” Its goal is to contribute to the on-site production of ammonia at small-scale, distributed plants, using technologies that synthesize ammonia at low pressures and low temperatures. Established in 2017, Tsubame BHB utilizes electride catalyst technologies developed by Tokyo Tech’s Professor Emeritus Hosono, and is currently strengthening the overseas deployment of these technologies, mainly in North and South America, Australia, and Africa. In 2023, the company was invited by the Japanese government to set up a booth at the COP28 UN Climate Change Conference in Dubai. We are the only Japanese company to have been selected for the Startup Scale Program in Germany in 2024, and we are currently promoting collaborations with companies mainly in the EU.

Company overview

Name: Tsubame BHB Co., Ltd.
Representative Director and CEO: Koji Nakamura
URL: https://tsubame-bhb.co.jp/
Head office: 2-3-12 Shin-Yokohama, Kohoku-ku, Yokohama, Kanagawa Pref.Shin-Yokohama Square Building, 6F
Established: April 2017
Outline of business:

  • R&D, sales, and facilities maintenance related to on-site ammonia supply systems
  • R&D, manufacturing, and sales involving synthetic ammonia catalysts
  • Manufacturing and sales of ammonia and ammonia-related products

Top 2025 Prom Dress Trends to Watch Out For – JJ’s House Unveils Its Stunning New Collection

LOS ANGELES, Jan. 22, 2025 /PRNewswire/ — As prom season approaches, fashion enthusiasts are eagerly searching for the latest trends to make their big night unforgettable. JJ’s House, a leading global online retailer for occasion dresses, has launched its much-anticipated 2025 Prom Dress Collection. From dazzling appliques to romantic floral prints, this year’s collection is set to make every prom-goer feel like royalty.

Here are the top 2025 prom dress trends that will dominate the dance floor:

Sparkly Dresses with Eye-Catching Appliqués

For those who love to shine, prom 2025 is all about making a statement with sparkly details. Dresses adorned with intricate appliques and shimmering embellishments are taking center stage, ensuring you’re the star of the evening. JJ’s House offers a variety of gowns with these glistening touches, perfect for anyone looking to dazzle.

All-Over Lace Elegance

Lace never goes out of style, and this year, it’s more popular than ever. All-over lace dresses bring a touch of timeless elegance and sophistication to prom night. Whether you prefer a full lace gown or one with delicate lace accents, JJ’s House has plenty of options to help you achieve a graceful look.

Chic Strapless Dresses and Gowns

Strapless dresses are making a comeback, offering a sleek and chic option for those who want to show off their shoulders. From minimalist designs to embellished bodices, these strapless gowns are versatile and flattering, ensuring you look effortlessly glamorous.

Princess-Inspired Gowns

Every girl dreams of feeling like a princess, and JJ’s House is turning that dream into reality with their princess-inspired gowns. Think voluminous skirts, fitted bodices, and luxurious fabrics that make you feel like you’ve stepped out of a fairy tale.

Floral Prints and Romantic Ruffles

Florals and ruffles are the ultimate combination for a feminine and flirty prom look. This year, expect to see dresses with bold floral patterns and soft ruffles that add movement and charm. JJ’s House offers a variety of floral and ruffled designs to suit different tastes and styles.

About JJ’s House

JJ’s House is a leading global online retailer specializing in bespoke occasion dresses. With a commitment to quality, affordability, and exceptional service, JJ’s House empowers customers to find their perfect look for any event.

Contact

 www.jjshouse.com
press@jjshouse.com.

Denvix Shines at CES 2025: Redefining Innovation in Consumer Electronics

LAS VEGAS, Jan. 21, 2025 /PRNewswire/ — On the dazzling stage where technology meets innovation, the 2025 Consumer Electronics Show (CES) once again captured global attention. Denvix, a premium consumer electronics brand, made an impactful debut at CES, showcasing its groundbreaking solutions for diverse use cases, including automotive, outdoor, and everyday mobility. With cutting-edge innovations and exceptional product performance, Denvix quickly earned enthusiastic praise from global consumers and high acclaim from industry experts.


Denvix at CES 2025

During the exhibition, Denvix’s brand showcase became a focal point of the event. The Denvix PowerX, a revolutionary power bank with 250W fast-charging capabilities and wireless charging functionality, captivated attendees with its advanced design and unmatched performance. Recognized as the most innovative power bank in its category, PowerX has already achieved remarkable sales success, positioning itself as a true game-changer in the market.

Another standout was Denvix’s upgraded portable tire inflator, Denvix MotorX, a product that redefines your journey. It had its official launch at CES, with the unveiling of the product taking place on the event’s opening day. This versatile device integrates powerful large-tire-inflator-level inflation speed, power-bank-level fast charging function, and multifunctional lightings into one compact tool. During live demonstrations, the inflator showcased its superior efficiency and stability, outperforming traditional bulky models and earning praise from the audience.

Denvix’s innovative booth also attracted numerous influential content creators, who visited to experience and share their impressions of the brand’s products. Through social media, these influencers introduced Denvix to millions of followers, significantly boosting the brand’s visibility and cementing its reputation as a rising star in consumer electronics.

Notably, Denvix adopted a new branding strategy at CES 2025. The brand founder, Huang Tao, conducted a series of interviews with influencers and experts in the tech field. His engaging communication style and deep understanding of global markets highlighted Denvix’s commitment to professionalism and innovation. This initiative not only enhanced the brand’s connection with consumers but also demonstrated its vision for building a relatable and influential identity.

Beyond its successful brand presentation, Denvix achieved key business milestones during the exhibition. The brand reached preliminary agreements with major global retailers, ensuring its products would reach more consumers worldwide. Additionally, distributors from regions including the U.S., Canada, Europe, Japan, and the Middle East expressed a strong interest in long-term partnerships, signaling a bright future for Denvix’s international growth. The success of CES 2025 represents a pivotal moment for Denvix, reinforcing its impacts in consumer electronics and expanding its global influence. Guided by the philosophy of “Technology Leads Life, Innovation Defines Mobility,” Denvix is dedicated to delivering more groundbreaking products and exceptional experiences to consumers worldwide.

About Denvix 

Denvix is a pioneering consumer electronics brand redefining the way people interact with technology through its innovative, high-performance products. By integrating cross-industry demands with cutting-edge technology, Denvix creates solutions that meet the needs of modern consumers and set new industry standards.

Denvix PowerX, the market’s first 250W fast-charging power bank with wireless charging capabilities, is a testament to the brand’s commitment to innovation and excellence. Meanwhile, Denvix MotorX tire inflator has transformed a traditional car tool into an advanced consumer electronic device, offering large-tire-inflator-speed-level inflation, power-bank functionality, and lighting in a single product.

Denvix is committed to empowering consumers with innovative solutions, continually pushing the boundaries of what is possible in consumer electronic technology.

www.denvix.com
www.amazon.com/denvix
https://www.youtube.com/watch?v=Efz7Y4n8S38

Checkbook Applauded by Frost & Sullivan for Transformational Innovation in Providing an Efficient and Unified B2B Digital Payment System

Checkbook ensures payment efficiency and security while helping SMEs reduce manual errors, save time, boost operation scalability, and improve cash flow management.

SAN ANTONIO, Jan. 21, 2025 /PRNewswire/ — Frost & Sullivan researched the business-to-business (B2B) digital payment industry and based on its analysis, recognizes Checkbook with the 2025 United States Transformational Innovation Leadership Award. The company leads the B2B digital payment transformation by delivering a solution that challenges traditional payment methods. Its platform offers businesses a more efficient and reliable way to manage payments without the payee’s prior enrollment. This one-sided payment system revolutionizes the process by eliminating the need for recipients to provide any details upfront. By enabling payments through email or phone numbers, Checkbook reduces onboarding friction for recipients, accelerating the payment process. The platform also integrates real-time payments into everyday business operations, offering companies efficient and reliable payment solutions. This focus on simplifying the payee experience fills a long-standing gap in the B2B payment space where pre-enrollment is typically required. Furthermore, removing payee enrollment requirements saves significant operational costs, reducing the typical expenses from hundreds of dollars to pennies per payment.

Checkbook’s platform allows operation across multiple domestic and cross-border payment rails, including digital checks, Automated Clearing House (ACH), Zelle(r), and push to card based real-time payments. With Checkbook, businesses can access a full payment suite without relying on various vendors for different payment types, providing a more efficient and unified system. This cost-effective and streamlined approach balances speed, quality, and security, solidifying the company’s position as a market disruptor.

Checkbook’s platform offers a tailored solution, allowing businesses to send out bulk payments seamlessly through a comma-separated values(.csv) file upload or API integration. This functionality and the flexibility of various disbursement methods enable businesses to manage payout processes efficiently. The company also enhances the recipient’s experience by giving them control over how they receive their funds, whether by digital check, ACH transfer, or other methods, ensuring a smoother process and improving overall satisfaction.

Ain Sarah Aishah, best practices research analyst at Frost & Sullivan, observed, “Checkbook addresses key industry pain points. Its platform reduces onboarding friction and enables real-time payments, enhancing operational efficiency and agility.”

Checkbook platform’s open API also allows businesses to integrate Checkbook into their existing systems, facilitating automation and payment tracking. This capability is especially significant for industries that rely heavily on freelance workforces, where efficient payment processing directly impacts operational effectiveness. By automating these processes, SMEs can reduce manual errors, save time, improve cash flow management, and significantly boost operations scalability. Checkbook strengthens its digital payment process by implementing rigorous security measures that build trust between businesses and payees. It offers flexibility by allowing users to input their details, giving them control with additional verification at the recipient’s end. Visa Direct enables the company to enhance the speed, efficiency, and security of its payment processes. It facilitates the delivery of funds to over three billion eligible cards and bank accounts globally, playing a crucial role in securing real-time transactions for Checkbook’s clients. Leveraging Visa’s global network, Checkbook provides seamless and secure client payment experiences, meeting industry expectations for payment speed and accessibility. Its strategic partnerships, commitment to compliance, and comprehensive security framework give the company a competitive edge in delivering a holistic payment solution. By continuously enhancing its offerings and expanding into new markets, the company remains a leader in driving the future of digital payments.

“Checkbook’s innovative solution ensures seamless and secure payment processes, positioning it as a frontrunner in the B2B digital payments space. Its platform’s one-sided payment system, streamlined bulk payment solutions, and stringent security measures set it apart in the competitive market. Checkbook’s high customer satisfaction rates are a reflection of its dedication to delivering reliable, efficient, and user-friendly payment solutions,” added Dewi Rengganis, senior industry analyst at Frost & Sullivan. As Checkbook expands its reach and continues to innovate, it is well-poised to meet the future demands of a global digital economy. For its strong overall performance, Checkbook earns Frost & Sullivan’s 2025 United States Transformational Innovation Leadership Award in the B2B digital payment industry.

Each year, Frost & Sullivan presents this award to the company that has developed a product with innovative features and functionality that is gaining rapid acceptance in the market. The award recognizes the quality of the solution and the customer value enhancements it enables.

“We’re delighted to receive Frost and Sullivan’s 2025 Transformational Innovation Leadership Award. We’ve been working for years building an innovative and highly efficient digital payments system for businesses and it is truly refreshing to get this seal of approval from a company that is highly respected. We look forward to building and launching many more products in the future.PJ Gupta, CEO, Checkbook.

Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

About Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, megatrends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion. Contact us: Start the discussion.

Contact:
Ashley Shreve
E: ashley.shreve@frost.com

About Checkbook:

Checkbook enables businesses to send payments at scale. With Checkbook’s modern payments platform, customers can send payments with just an email address or phone number. Recipients do not need to create an account, log in, download an app or share sensitive bank account information. This saves time and money over traditional payment methods while providing a better experience for end users and our customers, helping them to make the pivotal transition from physical to digital payments. Today, Checkbook is powering the payments engine of many of the world’s largest financial services companies.

For more information, contact us to start the discussion on your payment needs

Contact:
Jana Raghavan
P: 6177924557
E: jraghavan@checkbook.io

 

“Beyond Leisure, Transforming Everyday Life”: Nol Universe Officially Launched

  • Yanolja Platform and Interpark Triple unite to create a B2C mega-platform
  • Maximizing platform synergy to pioneer a new path in the leisure and travel industries

SEOUL, South Korea, Jan. 21, 2025 /PRNewswire/ — Beyond Leisure, Transforming Everyday Life.

Two of South Korea’s leading online travel and leisure platforms, Yanolja Platform and Interpark Triple, have merged to form a new integrated corporation, Nol Universe (Co-CEOs: Bae Bo-chan and Choi Hwi-young).

Nol Universe aims to be a comprehensive platform that transcends the traditional leisure industry—encompassing flights, accommodations, package tours, tickets, entertainment, culture, and the arts—while also innovating across everyday experiences such as dining, shopping, and community engagement.

The name Nol Universe blends the Korean word “Nol” (meaning “play”) with the limitless possibilities of a “universe,” reflecting the company’s mission to provide boundless, extraordinary experiences. By combining the expertise of two industry leaders—companies that have operated at the largest scale and for the longest time in South Korea’s travel, leisure, and cultural industries—Nol Universe symbolizes a bold new chapter, building a broader and more dynamic platform to reshape the future of leisure and travel.

Leveraging its extensive, long-accumulated database and cutting-edge ontology-based AI technology, Nol Universe delivers hyper-personalized user experiences. Beyond being a service provider, it will also act as a dynamic communication hub, constantly engaging with customers and delivering timely, relevant information.

As one of the largest travel and leisure platforms in Asia, Nol Universe aspires to become a global powerhouse in the industry through collaboration and competition with leading online travel agencies (OTAs) worldwide.

The company will operate under the dual leadership of Bae Bo-han, CEO of Yanolja Platform, and Choi Hwi-young, CEO of Interpark Triple. Its headquarters are located in Pangyo 2nd Techno Valley, Gyeonggi Province, South Korea.

Lee Su-jin, CEO of Yanolja Group, stated, “We are dedicated to expanding happiness in both the everyday and extraordinary moments of our customers’ lives. Nol Universe will pave a new path in the domestic and global travel and leisure markets by maximizing platform synergy, offering differentiated services, and leveraging exceptional technology.”

[About Nol Universe]

Nol Universe is a comprehensive platform company that reimagines experiences across both travel—such as flights, accommodations, and package tours—and daily life, including entertainment, culture, and the arts. By integrating platforms such as Yanolja, a global leisure platform; Interpark, South Korea’s leading travel and entertainment service; Triple, an ultra-personalized travel platform; and Triple Korea, catering specifically to international tourists visiting South Korea, Nol Universe is dedicated to bringing happiness into everyday life, going beyond leisure, and making it easy for everyone to relax and enjoy. By utilizing its vast data resources and AI-driven personalization, Nol Universe delivers innovative, tailored experiences to its users. Through seamless interconnection and synergy across its platforms, Nol Universe connects diverse customer touchpoints, creating moments of delight and amazement that go far beyond expectations.

Personas Provides Update on Keek’s TikTok User Acquisition Program


Toronto, Ontario – Newsfile Corp. – January 21, 2025 – Personas Social Incorporated (TSXV: PRSN) (the “Company“) is pleased to provide an update of its Keek user acquisition marketing campaign.

Keek is the original short form video app pre-dating TikTok, Vine, Reels, and Shorts. Debuting in 2011 and supported by the Kardashians, Keek garnered a global audience of almost 80 million users in 180 countries. Keek users have gone from high school to their 20s, from college to careers, and they want their Keek back. Keek has since retooled and rebooted and is available for download now.

With the assistance of Googles small business partnership group, Keek launched its user acquisition program on December 17th, 2024. The program has been outperforming management’s expectations to date. The numbers reported here are preliminary and are subject to change in the future and upon a formal audit. Android’s customer acquisition costs have been very low at 64 cents per user. IOS user acquisition costs have been higher at $4.25 per user. The split between Android users and IOS users is approximately 70/30 in favor of Android. As such, the blended customer acquisition cost has been approximately $1.80 per customer. Currently, our estimated CPM revenues are approximately $6.30 per 1000 advertising impressions delivered. It is management’s goal to deliver more than 1000 impressions a year per customer.

Management believes that uncertainty with TikTok’s ownership and operational status in several key jurisdictions, including the U.S., provides the Company with a significant market opportunity. TikTok is banned in 9 countries, restricted in 14 countries and restricted in the EU, representing an addressable market opportunity of over 600 million users. The Company has been targeting users in these jurisdictions with success as measured in customer acquisition costs. Keek is now in over 100 countries with its largest audiences in India and the U.S. It is noteworthy that TikTok is not available in India and its future ownership is uncertain in the U.S.

Mark Itwaru, CEO, stated, “Myspace was the de facto king of social media until it was bought over by News Corporation in 2005. People uncomfortable with the new ownership jumped ship to a fledgling 1 year old company named Facebook. History may be repeating itself with TikTok and Keek. Keek isn’t just jumping on the bandwagon – we invented short-form video, and we’re stepping up to become the next big thing–again. We have the experience, the tech, and now, the perfect moment to shine.”

An updated corporate presentation can be found at https://investors.k.to/. You can now find Keek in the Apple AppStore, the Google Play store and at www.keek.com.

For further information, please contact:
Personas Social Incorporated
Mark Itwaru
Chairman & Chief Executive Officer
Telephone: 647-789-0074
Email: mark@keek.com

Cannot view this video? View it it on Keek.

Forward-Looking Statements

This news release may contain forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Results may vary for the use of any Keek service described above. The phrase “get famous fast” is a catch phrase and is not meant to be taken literally. A given users popularity is based on several factors including not limited to, engaging content. Important factors that could cause actual results to differ materially from the Company’s expectations are risks detailed from time to time in the filings made by the Company with securities regulations. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company will update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

The issuer is solely responsible for the content of this announcement.