Enjoy a convenient and affordable journey to the beautiful snowy landscapes of Japan’s Tohoku region
TOKYO, JAPAN – Media OutReach Newswire – 8 December 2025 – Japan is now entering the heart of winter, and there is no better place to experience the beauty of snowy landscapes than the Tohoku region in northern Japan. From atmospheric hot spring towns blanketed in white, to charming traditional wooden houses, majestic mountains draped in snow, and vast fields shimmering under the winter sun—Tohoku offers breathtaking scenery that can be reached from Tokyo in just a few hours by JR East’s Shinkansen.
For travelers uncertain about winter travel in snowy areas, the JR EAST PASS (Tohoku Area) provides a worry-free solution. With this pass, travel in warm train cars is possible without concerns about road conditions. Stunning views of a silver-white world can be enjoyed from the Shinkansen windows, and time spent en route becomes a luxurious part of the journey—an experience unique to rail travel.
This winter, many travelers can discover the extraordinary winter landscapes of Tohoku by Shinkansen. To inspire winter travel, a selection of model courses showcasing the best of Tohoku is introduced below.
A Journey Through Silver Landscapes, History, and Hot Springs (5 Days / 4 Nights)
Day 1
From Tokyo Station, take the Tohoku Shinkansen to Koriyama Station in Fukushima Prefecture (approx. 1 hour 20 minutes). Transfer to the JR Banetsu West Line and continue on to Aizu-Wakamatsu Station.
Stroll around iconic spots such as Tsuruga Castle and Nanukamachi Street, then visit Suehiro Sake Brewery for a tour and tasting. In the evening, unwind in a snowy open-air hot spring bath at Aizu Higashiyama Onsen.
Day 2
From Aizu-Wakamatsu Station, take the Yamagata Shinkansen to Yamagata Station (approx. 3 hours). Upon arrival, begin with a relaxing break at S-PAL Yamagata, a shopping complex directly connected to the station, offering local fruits, pickles, sweets, and more. Then, take a 15-minute walk from the station to Kajo Park to enjoy the serene winter scenery of snow-covered stone walls and moats. Afterward, transfer from Yamagata Station via the Yamagata Shinkansen and bus (approx. 1 hour 30 minutes) to Ginzan Onsen, a famous hot spring town nestled deep in the mountains. Wooden inns reminiscent of Japan’s Taishō era line the river, creating a magical view—especially in winter when snow and gas lamps produce a nostalgic, dreamlike atmosphere. For lunch, local specialties such as soba noodles or Yamagata beef dishes can be savored. An overnight stay in the hot spring town is highly recommended.
Day 3
In the morning, take a leisurely stroll around Ginzan Onsen, enjoying the serene atmosphere and the beautiful silver-white scenery of the town. In the afternoon, return to Yamagata Station by bus and the Yamagata Shinkansen, then take the JR Senzan Line to Sendai (approx. 1 hour 30 minutes).Upon arrival, indulge in Sendai’s famous local foods such as gyutan (grilled beef tongue) and zunda sweets. In the evening, head to Sendai Castle Ruins (Aoba Castle Ruins) to admire the illuminated statue of Lord Date Masamune on horseback and take in the panoramic night views of Sendai City—an unforgettable winter moment.
Day 4
From Sendai Station, take the JR Senseki Line to Matsushima-Kaigan Station (approx. 40 minutes). In Matsushima, one of Japan’s Three Most Scenic Spots, a sightseeing cruise offers views of islands softly covered in winter snow. Historical landmarks such as Zuiganji Temple and Godaidō Hall can be visited, and lunch at a local oyster hut provides the opportunity to savor fresh, seasonal oysters.
Day 5
From Sendai Station, take the Tohoku Shinkansen back to Tokyo (approx. 1 hour 30 minutes). To conclude the journey, shopping time in the capital can be enjoyed. GRANSTA Tokyo, one of the largest commercial complexes inside a Japanese railway station, offers a wide variety of shops, gourmet foods, and souvenirs right within Tokyo Station.
atre Ueno, a shopping and dining complex directly connected to Ueno Station, is another convenient option, and the iconic Ginza area—an essential stop during a visit to Tokyo—provides opportunities to browse sweets shops and find memorable gifts.
A Dynamic Journey Through Frost-Covered Forests and Hidden Hot Springs (5 Days / 4 Nights)
Day 1
From Tokyo Station, take the Yamagata Shinkansen to Akayu Station (approx. 2 hours 40 minutes). Upon arrival, explore the snowy Nanyo Winery and stroll through Akayu Onsen Town, once a historic post town. In the evening, relax at Akayu Onsen, a hot spring with a 900-year history, and enjoy a dinner featuring Yamagata beef along with soothing, free-flowing natural hot spring water.
Day 2
Travel from Akayu Station to Yamagata Station (approx. 30 minutes), then take a bus to Zao Onsen (approx. 40 minutes). In the afternoon, ride the Zao Ropeway up the snow-covered mountains to witness the world-famous Juhyo “Snow Monsters”—fantastically shaped frost-covered trees. In the evening, stroll through Zao Onsen town and take in the magical winter atmosphere created by rising steam and soft snowlight.
Day 3
Start the morning with a relaxed departure from Zao Onsen and explore downtown Yamagata. Visit Bunshokan (Former Prefectural Office) and Yamagata Marugoto-kan Beninokura to enjoy local cuisine and shopping. In the afternoon, take the Yamagata Shinkansen to Shinjo (approx. 1 hour), where travellers can experience a charming local town blanketed in snow. Be sure to try regional dishes such as Torimotsu Ramen, a beloved specialty.
Day 4
From Shinjo, take the Ōu Main Line to Akita Station (approx. 3 hours). The Akita Dog Station offers opportunities to meet and take photos with Akita dogs, with walking experiences available by advance reservation. Then, head to Yokote City’s Kamakura Hall, where real kamakura (snow huts) are displayed year-round, allowing immersion in the atmosphere of the traditional Yokote Snow Festival. After sightseeing, return to the Akita Station area to enjoy local delicacies such as Inaniwa udon and Kiritanpo hot pot.
Day 5
From Akita Station, take the Akita Shinkansen back to Tokyo (approx. 3 hours 40 minutes). For the final part of the journey, shopping can be enjoyed at GRANSTA Tokyo inside Tokyo Station, or the Ginza area can be explored for souvenirs and sweets.
Breathtaking Winter-Only Scenery and Hot Spring Destinations
Below are the featured spots introduced in the model courses, along with access information.
Aizu-Wakamatsu Fukushima Prefecture
Aizu-Wakamatsu is a historic castle town filled with traditional charm. In winter, Tsuruga Castle and the surrounding samurai residences are covered in snow, creating a uniquely beautiful landscape. The red-tiled castle tower stands out vividly against the pure white snow—an iconic winter view.The old-town streets also retain their classic atmosphere, and Nanukamachi Street offers relaxed strolling with cafés and small shops to explore. The area is also famous for its high-quality sake, and visitors can enjoy tours and tastings at long-established breweries.Aizu-Wakamatsu is a place where history, culture, and cuisine come together—an ideal spot to experience the essence of winter in Tohoku.
Access (from Tokyo Station):
– Koriyama Station: As fast as 1 hour 13 minutes via the Tohoku Shinkansen – Aizu-Wakamatsu Station: About 1 hour 15 minutes after transferring to the Banetsu West Line
Ginzan Onsen Yamagata Prefecture
Ginzan Onsen is a tranquil hot spring town where traditional wooden inns lined along the river create a nostalgic streetscape, especially enchanting when covered in snow. The warm glow of gas lamps adds to the magical, dreamlike winter atmosphere. It is an ideal place to quietly enjoy snowy scenery. Many inns feature open‐air baths, allowing guests to experience yukimi rotenburo—soaking in a hot spring while admiring the silver-white winter landscape.
Access (from Tokyo Station）：
– Ōishida Station: As fast as 2 hours 53 minutes via the Yamagata Shinkansen – Ginzan Onsen: About 40 minutes by Obanazawa City bus from Ōishida Station
Sendai: Sendai Castle Ruins
Located on a hill overlooking the city, the Sendai Castle Ruins (Aoba Castle Ruins) are a popular winter viewpoint where the crisp, clear air offers sweeping panoramic views of Sendai. The winter blue sky and the soft glow of sunset behind the iconic equestrian statue of Lord Date Masamune create a dignified, striking beauty—perfect for photography.
Along with the historic atmosphere preserved in the stone walls and castle remains, visitors can enjoy the grand scenery unique to Sendai, the “City of Trees.” In the evening, the area is illuminated, revealing a magical contrast between the glowing cityscape and the silhouette of Lord Masamune’s statue.This scenic spot—where history, views, and atmosphere come together—stands as one of the most iconic winter destinations in Miyagi.
Access (from Sendai Station)：
‐ Sendai Castle Ruins: About 20 minutes by city bus, or around 15 minutes by taxi
Matsushima Miyagi Prefecture
Matsushima is one of Japan’s most celebrated scenic destinations and is counted among the Three Most Scenic Spots of Japan. In winter, the crisp, clear air enhances the view of the surrounding snow-covered trees and islands, making it an ideal place to experience the beauty of a Japanese winter.
The area is also famous for its seasonal oysters, allowing visitors to enjoy both spectacular winter scenery and delicious local cuisine—an experience unique to this time of year.
– Sendai Station: As fast as 1 hour 30 minutes via the Tohoku Shinkansen – Matsushima-Kaigan Station: About 40 minutes via the JR Senseki Line – Matsushima: Approximately a 10-minute walk from Matsushima-Kaigan Station Akayu Onsen Town Yamagata Prefecture
With a history of over 900 years, Akayu Onsen is a hot spring destination known for its free-flowing natural springs and its calm, traditional atmosphere. In winter, the town is enveloped in snow, and the gentle steam rising through the silver-white streets creates a beautifully nostalgic scene.The local inns offer hot spring baths renowned as “beautifying waters,” known for their soft, skin-friendly qualities. From the open-air baths, guests can enjoy a serene winter landscape while soaking in the warm water—an experience of pure relaxation.The surrounding area also features wineries and restaurants that serve dishes made with local ingredients, making Akayu a perfect place to enjoy hot springs, food, and slow, peaceful moments.
Access (From Tokyo)：
Akayu Station: As fast as 2 hours 18 minutes via the Yamagata Shinkansen
Akayu Onsen town center: About 25 minutes on foot from Akayu Station, or approximately 5 minutes by taxi
Zao (Yamagata Prefecture)
In winter, Zao offers a rare natural phenomenon found in very few places in the world—the spectacular juhyo, or “snow monsters,” formed by ice and snow coating the trees. The view from the ropeway, looking down over the vast field of frosted trees, is truly breathtaking. The area is also home to hot spring resorts, where visitors can enjoy yukimi rotenburo, open-air baths with views of the snowy landscape.
Opening Hour（Rope Way）：8:30～17:00（subject to change）
Access (from Tokyo Station):
‐ Yamagata Station: As fast as 2 hours 22 minutes via the Yamagata Shinkansen ‐ Zao Onsen Bus Terminal: About 40 minutes by Yamako Bus from Yamagata Station ‐ Zao Onsen: Approximately a 5-minute walk from the Zao Onsen Bus Terminal
Make The Trip Even More Affordable JR EAST PASS（Tohoku area)
With the JR EAST PASS (Tohoku Area), unlimited travel for 5 days (or 10 days) is available on designated JR East lines within the covered area, including the Tohoku Shinkansen, limited express trains, and local lines. The pass allows free and flexible travel between Tokyo and destinations throughout the Tohoku region during the validity period. For an even more convenient and cost-effective winter journey, the JR EAST PASS (Tohoku Area) is an ideal option.
【Great Value】
A special pass for foreign nationals, offering significantly better value than purchasing regular tickets within Japan.
【UnlimitedTravel】
Enjoy unlimited rides for 5 days (or 10 days) within the validity period on JR East lines in the designated area—including Shinkansen trains—as well as certain private railway limited express trains and JR buses.
【Easy Booking】
Purchasing online is simple. The pass and seat reservations can be arranged through JR-EAST Train Reservation. After purchase, the pass can be easily picked up at JR East reserved-seat ticket machines and other designated locations.
Winter in Japan’s Tohoku region is when the power and beauty of nature shine brightest. With the comfort and reliability of the Shinkansen—and the value offered by the JR EAST PASS—an unforgettable journey through breathtaking winter landscapes becomes possible. A winter adventure that will be remembered for years to come awaits.
Hashtag: #JREast
The issuer is solely responsible for the content of this announcement.
MUSCAT, Oman, Dec. 8, 2025 /PRNewswire/ — Dar Global (LSE: DAR), the London-listed luxury real estate developer, in partnership with Art District Real Estate Development, today announced the start of the collaboration to launch and develop ‘MAD’, Muscat Marine, Art & Digital District, a transformative new coastal destination that integrates oceanfront living, luxury hospitality, culture-led enterprise, and future-focused finance and digital industries.
DAR GLOBAL AND ART DISTRICT REAL ESTATE DEVELOPMENT ANNOUNCE ‘MAD’, MUSCAT’S MARINE, ART & DIGITAL DISTRICT
Located along Oman’s picturesque coastline, the ‘MAD’ project spans over 1.5 million square meters with a gross development value of approximately OMR 1.6 billion (USD 4.2 Billion) for all development phases which will span over 12 years. It is designed to elevate the Sultanate’s global standing by merging sea-view living, luxury hospitality, cultural expression, and future financial and digital sectors into one unified ecosystem.
Conceived as a multi-destination city, ‘MAD’ brings together luxury residential communities, cultural venues, world-class marinas, curated retail, next-generation finance and business parks, and premium hotels. The district will invite affluent travelers, global investors, art collectors, tech founders and creative entrepreneurs to live, work and connect within a single, seamless experience rooted in Oman’s maritime identity and economic vision.
Ziad El Chaar, CEO of Dar Global, said: “‘MAD’ represents a defining step in how Oman’s coastline will be experienced and how its future economy will emerge. Together with Art District Real Estate development, we are building a destination that goes beyond real estate to empower enterprise, attract global talent, support cultural production and unlock new economic value. ‘MAD’ is a new gateway for Oman, one inspired by the sea and shaped by innovation.”
This project reflects Oman’s confidence in building industries of the future. ‘MAD’ showcases how strategic development can preserve our maritime heritage while embracing the opportunities of global innovation. It will attract investment, cultivate talent, and create enduring cultural and economic impact for generations to come. A defining feature of ‘MAD’ is the integration of a district-wide digital economy, enabling a new model of property, culture, and enterprise. The development introduces digital licensing, asset exchange, and ecosystem rewards, supporting business formation and investment pathways for global entrepreneurs and investors.
Holiday update adds interactive widgets, themed layouts, and seasonal wallpapers for device customization.
LOS ANGELES, Dec. 8, 2025 /PRNewswire/ — iScreen, a mobile customization application for iOS and Android devices, announced the release of a Christmas-themed update featuring new interactive widgets, enhanced lock screen elements, and coordinated holiday layouts.
The update’s primary addition is a customizable Snow Globe widget designed to let users assemble a holiday scene using selectable visual elements and effects. Users can choose from a library of winter and Christmas items such as snowmen, reindeer, Christmas trees, Santa hats, and snowflakes, then place and layer those items within the globe. The widget also includes options for different dome and base styles, along with animated effects such as falling snow. iScreen stated that the Snow Globe widget is intended for home screen placement and can be adjusted to match other themed visual elements.
iScreen said users can add static or animated seasonal stickers to supported lock screen areas to enhance the holiday theme. For the home screen, users can configure interactive widgets that respond to taps, such as a tap-activated fireplace animation or a wind chime effect. The update also introduces Christmas-themed icon and widget styling designed to create coordinated layouts across device screens.
For users who prefer ready-made layouts, iScreen said the update includes themed collections such as “Classic Christmas,” “Cozy Winter,” and the new iOS 26-style Winter theme, offering coordinated designs that can be applied quickly.These collections package matching wallpapers, widgets, and decorative elements designed to work together within the app’s layout tools.
According to the company, the Christmas update was developed to provide a broader set of seasonal customization options and to make interactive widgets more configurable within a single design flow. A spokesperson for iScreen said the release focuses on expanding the app’s widget library and improving the number of visual components available for building personalized scenes.
About iScreen
iScreen is a mobile customization application that provides widgets, wallpapers, and themed layouts for iOS and Android devices. The app offers tools intended to support home screen and lock screen personalization, including interactive and decorative widget options.
SHANGHAI, Dec. 8, 2025 /PRNewswire/ — On December 8, 2025, to commemorate the second anniversary of the Seminar on Future Development Trends in Rubber Additives, Sennics showcased its research achievements from the past two years, highlighting significant progress in developing its novel eco-friendly antioxidant SA6000. Featuring an entirely new chemical structure, SA6000 delivers superior environmental and application performance, with patent secured in both China and the United States. The company is positioned to rapidly scale up production using existing production lines to meet anticipated global demand for new, high-end, and eco-friendly antioxidants.
Building on its robust R&D capabilities and successful track records in product development, Sennics will not only deliver enhanced sustainable products to rubber tire manufacturers, but also contribute meaningfully to global green, low-carbon development and biodiversity conservation, further solidifying its leadership in the global rubber additives industry.
Guided by industry trends and international laws and regulations, Sennics has independently designed over 100 new chemical structures since 2020. One of these breakthroughs enabled the successful development of rubber antioxidant SA6000. Different from para-phenylenediamines (PPDs), its unique chemical structure exhibits enhanced environmental attributes while maintaining excellent formulation compatibility, causing no significant impact on uncured rubber compounds. Moreover, SA6000 provides exceptional protection against ozone and thermo-oxidative aging, and can Improve the blooming issue of tire surface compounds. The dynamic performance of rubber compounds incorporating SA6000 is comparable to those containing 6PPD.
To date, Sennics has completed comprehensive laboratory performance evaluations and large-scale tire testing for SA6000. Results confirm both outstanding protective efficacy and favorable environmental characteristics. As more mileage data are gathered, its outstanding protective efficacy and long-term ecological safety will be further validated.
Sennics filed a patent application for SA6000’s innovative technology with the China National Intellectual Property Administration in 2022, concurrently pursuing international patent protection via the Patent Cooperation Treaty (PCT) in multiple countries. By the end of 2024, patent for this innovative technology was secured in both China and the United States.
SA6000 is produced from readily available raw materials with controllable overall costs. Moving forward, Sennics is positioned to rapidly scale up production using existing production lines to meet anticipated market demand. In parallel, the company is advancing the development of bio-based antioxidants and new antioxidant series designed to Improve the blooming issue of tire surface compounds, positioning itself to deliver comprehensive, diversified services for the green and sustainable growth of the global rubber tire industry.
Sennics CEO Gao Shiming said, “Two years ago, at our seminar, we first shared advancements in our new eco-friendly antioxidant development with industry associations, research institutes, and tire manufacturers. Today, SA6000 represents a true breakthrough in both comprehensive performance and ecological safety, offering the industry a transformative high-performance alternative. Going forward, with our technological innovation capabilities and diverse product portfolio, Sennics will be able to deliver more eco-friendly products and solutions that address the future needs of the rubber tire industry.”
SHANGHAI, Dec. 8, 2025 /PRNewswire/ — Shanghai Jiao Tong University’s Antai Global Summer Program (AGSP) welcomed a diverse cohort of over 80 Gen Z students from 28 leading universities across 22 countries for an immersive exploration of Shanghai’s world-class innovation ecosystem (July 9-24). Their firsthand experiences form the foundation of the university’s ongoing “Gen Z Perspectives on Shanghai’s Sci-Tech Innovation” media initiative. The project documents in-depth stories of AI and smart manufacturing advancements through the students’ lens, creating video content that captures the depth, breadth, and human dimension of Shanghai’s innovation landscape as seen by global youth.
Gen Z students from SJTU’s Antai College of Economics and Management visited Bright Dairy for a research and learning experience.
The program’s experiential journey began at Medmotion, where AI-enhanced rehabilitation devices and personalized training systems showcased China’s rapid progress in health technology. Students observed smart equipment integrating motion tracking with data-driven therapy, sparking discussions on digital health’s future. Next, at Bright Dairy’s fully automated flagship plant, AI-driven production lines and rigorous digital quality control demonstrated how technology ensures product safety and sustainable operations. “It’s so advanced—tech is clearly at the heart of modern Chinese industry,” shared one participant. The third stop was ZPMC, where students witnessed Shanghai’s global trade impact through automated, zero-emission port cranes. These intelligent systems, deployed in over 70% of the world’s major ports, illustrated innovation’s role in transforming global logistics. The program concluded at the Shanghai International Circuit—home to the F1 Chinese Grand Prix. Here, students experienced motorsport culture while learning about engineering precision and operational excellence, embodying the “Shanghai Speed” that blends technological innovation with world-class sporting spectacle.
SJTU International Gen Z Students Explore Shanghai’s Innovation Ecosystem
Throughout these visits, students observed cross-sector synergies where AI, automation, and sustainability intersect across healthcare, food production, heavy industry, and sports infrastructure. AGSP emphasizes experiential learning to foster cross-cultural dialogue and dispel stereotypes, connecting international youth directly with front-line innovations. “When young minds see, touch, and discuss technology together, stereotypes fade and real understanding grows,” noted one program organizer.
Under the theme “The Sci-Tech City of Shanghai Through a Gen Z Lens,” this initiative establishes a model that integrates “high-quality development,” “synergy between education, technology, and talent,” and cross-cultural communication. By documenting these experiences through multimedia formats, the project not only informs but inspires, equipping the next generation with nuanced insights into the forces shaping tomorrow’s world while building bridges of understanding between China’s innovation ecosystem and global youth perspectives.
YANTAI, China, Dec. 8, 2025 /PRNewswire/ — On December 4, the 2025 Shandong Green Low-carbon High-quality Development Conference was held in Yantai, Shandong province. Against the backdrop of the fifth anniversary of China’s ‘dual carbon’ goals, Yantai’s achievements—as one of the country’s first pilot cities for carbon peaking and for realizing the value of ecological products—are more than local practice; they represent a notable example in the global conversation about sustainable development pathways for bay areas.
The 2025 Shandong Green Low-carbon High-quality Development Conference
From the precision manufacturing of Tokyo Bay to the financial innovation of New York Bay and the deep integration of the Guangdong–Hong Kong–Macao Greater Bay Area, bay areas have become pivotal geographic units driving global economic and technological changes. On the shores of the Yellow Sea and the Bohai Sea, Yantai—a representative bay–area economy—is addressing contemporary challenges through its green development practices.
As a cradle of China’s modern industry, Yantai’s industrial system spans 37 of the country’s 41 major industrial categories. It is the first ordinary prefecture–level city in the northern part of China to join the ‘one–trillion–yuan GDP club,’ and is hailed as the region’s strongest prefecture–level city. Yantai is currently home to more than 50 listed companies with a combined market value exceeding 1.2 trillion yuan.
In recent years, Yantai has prioritized clean energy as one of its 16 key industrial chains, building a new energy system that coordinates nuclear, wind, solar, and hydrogen power alongside energy storage and liquefied natural gas (LNG). It has advanced major projects in nuclear power, offshore wind power, and offshore photovoltaics, forging a distinct clean-energy identity.
The development of clean energy in Yantai boasts eight notable ‘firsts’: producing Shandong’s first kilowatt-hour of nuclear power and first kilowatt-hour of offshore wind power; delivering China’s first kilowatt-hour from a pile–based fixed offshore photovoltaic project and the world’s first from a deep–sea floating offshore photovoltaic project; completing the country’s first integrated demonstration of offshore wind power and marine ranching; constructing the country’s largest coastal photovoltaic-plus-energy-storage station; bringing the country’s first commercial nuclear energy heating demonstration project into operation; and achieving the highest installed clean-energy capacity in Shandong. These accomplishments represent a systemic revolution in energy use, not merely a collection of projects.
Data show that, over the past three years, Yantai has cut its energy consumption intensity by a cumulative 20.9%, meeting its energy saving and carbon reduction targets for 19 consecutive years. Its installed clean-energy capacity has now surpassed 17 million kilowatts.
Looking ahead, Yantai is charting a new growth path with six future-oriented industries—life sciences, deep-sea and aerospace technologies, next–generation nuclear power, artificial intelligence, new electronic materials, and humanoid robotics—which are expected to drive green, low–carbon, high–quality development. The city projects that total output value of industrial enterprises above the designated size will exceed 1.7 trillion yuan by 2027, a target supported by sustained investment in innovation.
PHUKET, THAILAND – Media OutReach Newswire – 8 December 2025 – Phuket Marriott Resort & Spa, Merlin Beach, in collaboration with WildAid, an international conservation organization, launched a partnership to help expand Thailand’s marine protected areas and safeguard the rich biodiversity of the Merlin House Reef, located directly in front of the resort. The initiative will strengthen area-based management and conservation by engaging local communities and resource users, and implementing long-term, science-based monitoring to ensure effective conservation while sustaining ecosystem functions and services.
Phuket Marriott Resort & Spa, Merlin Beach. Top Family-Friendly resort in Phuket.
The coastline of Phuket Island is home to remarkable nearshore coral reefs, making it a popular destination for snorkeling, diving, and other nature-based tourism. Many of its beaches also serve as important nesting grounds for sea turtles. However, Phuket’s marine biodiversity is under significant pressure from human activities, including coastal development, wastewater discharge, anchoring, plastic pollution, discarded fishing gear, concentrated tourism, overfishing, and the impacts of climate change.
Despite these pressures, a 2024 survey conducted by local NGO Love Wildlife Foundation revealed that Merlin House Reef remains a healthy coral ecosystem, housing 24 different coral groups along with 14 groups of reef fish.
This initiative with WildAid will leverage the ongoing conservation efforts by the hotel by committing to support the expansion of Thailand’s marine protected areas and contribute to the global ’30×30′ initiative, which aims to safeguard at least 30 percent of the world’s land and oceans by 2030. As part of the effort, the project will strengthen area-based management of the Merlin House Reef, including long-term ecological monitoring, foster stakeholder engagement in sustainable reef management, and conduct feasibility for a reef rewilding initiative. These actions will essentially lay the groundwork for nominating Merlin Beach as a potential Locally Managed Marine Area (LMMA), an increasingly important tool to expand marine protected areas and help advance the 30×30 goal.
LMMAs enable participation from local communities and stakeholders, drawing on their practical experience and deep knowledge. This inclusive approach fosters collaborative management, ensuring that everyone who relies on marine resources plays a vital role in the long-term success of LMMAs.
The initiative also emphasizes the critical role of the private sector, particularly the hospitality industry, in driving marine conservation. Around the world, there have been increasingly successful cases showing how protected areas actively managed and led by the private sector can complement existing government-led MPAs by enhancing connectivity of coastal, near-shore and off-shore habitats between other MPAs, underscoring the importance of empowering businesses to take an active part in safeguarding the oceans.
“By empowering hotels to take an active role in co-managing the resources that underpin nature-based tourism, we can help restore ecosystems, rewild degraded reefs, and sustain the services they provide. Rewilding efforts, such as bringing back keystone reef species and restoring ecological functions, make tourism more regenerative and ensure benefits flow back to both people and nature. Collaboration among stakeholders, local communities, and science-based monitoring is essential to achieving long-term conservation and truly sustainable use,” saidPetch Manopawitr, Conservation Scientist and Advisor to WildAid.
Despite ongoing conservation efforts led by Phuket Marriott Resort & Spa, Merlin Beach, along with government and conservation partners in recent years, the reef remains vulnerable to rising sea water temperature, damage from boat anchors for fishing and snorkeling activities, and physical contact such as stepping on corals during low tide. To address these challenges, the hotel has been working closely with the Department of Marine and Coastal Resources (DMCR) in recent years to protect the corals. These efforts include installing undersea temperature and light monitors at a distance of 3, 6, and 10 meters from the surface of the water to study the impact of climate change on marine life. In collaboration with Love Wildlife Foundation, the hotel also engages guests through awareness and education activities at the Reef Education Center, developed in partnership with the International Union for Conservation of Nature (IUCN).
“Here at Phuket Marriott Resort & Spa, Merlin Beach, this is huge. We are a premier family resort in Phuket, and we recognize that our stunning natural environment is our biggest asset. So, partnering with an organization like WildAid is absolutely crucial—this is about moving beyond simple measures and making a real impact on a global scale. This is how we walk the talk when it comes to Marriott International’s Serve360 commitment. We are applying long-term scientific monitoring to our beautiful Merlin House Reef, and actively working to turn this area into a LMMA. Ultimately, we are aiming to raise global tourism awareness about sustainability and social impact. We want our guests, especially families, to feel connected to this effort. When you stay with us, you are directly supporting the protection and rewilding of the ocean. It ensures that the magic of Phuket’s reefs will be here for generations to come.” saidMr. Trevor May, Multi-Property General Manager, Phuket Marriott Resort & Spa, Merlin Beach, Courtyard by Marriott Phuket, Patong Beach Resort and Le Méridien Khao Lak Resort & Spa.
WildAid and Phuket Marriott Resort & Spa, Merlin Beach will also drive awareness activities under the theme “Our House Reef: Home to Life, Home to Us” to inspire a sense of shared responsibility for ocean conservation. Visitors, guests, local community and youth, and other stakeholders will be encouraged to take part in this collective effort, supporting the roadmap toward establishing an LMMA.
In the coming months, Love Wildlife Foundation and WildAid will conduct a comprehensive biodiversity survey to build an updated coral reef database, which will assess reef condition, coral diversity and recruitment, fish and invertebrate communities, and the resilience of the coral reef. The findings will serve as a critical baseline for long-term monitoring and support the nomination of the area as an LMMA.
This collaboration aligns with WildAid’s Marine Program’s goal that aims to strengthen protection and management in critical marine areas worldwide. WildAid’s marine work is operating across 95 priority sites in 17 countries, pioneering an approach that designs and applies effective enforcement and compliance systems for priority marine areas. As the number of protected areas around the world expands to achieve the 30×30 global target, WildAid’s efforts continue to grow with this network of protected areas.
The issuer is solely responsible for the content of this announcement.
Phuket Marriott Resort & Spa, Merlin Beach
Phuket Marriott Resort & Spa, Merlin Beach is a family-friendly resort set on the stunning, secluded stretch of Tri-Trang Beach. Surrounded by forested mountains and lush tropical gardens, this Phuket spa resort features its vibrant reef and offers stylish accommodations. With 414 guest rooms, the resort caters to every need-from family adventure to MICE events and weddings. Guests can indulge in a refreshing oasis with three stunning swimming pools, each designed to create a unique atmosphere-whether it’s sipping cocktails at the lively pool with a swim-up bar or basking in serenity at the tranquil oasis with private whirlpools, modern fitness facilities, a dedicated Kids’ Club, and The Spa. A diverse array of dining options ensures that all tastes are catered to, while outstanding activity programs provide engaging experiences for guests of all ages, making it an ideal choice for all travelers.
BALI, INDONESIA – Media OutReach Newswire – 8 December 2025 – The ACES Awards 2025 unveiled one of the most compelling assemblies of international leaders in the event’s history.
This year’s winners — spanning Taiwan, India, Laos, Vietnam, Mongolia, Saudi Arabia, Hong Kong, Singapore, Myanmar and more — demonstrated not only operational excellence, but an emotional and moral depth that moved audiences and jury members alike.
A group of champions! Celebrating the exceptional talent, sustainability focus, and leadership of our Day 1 and Day 2 ACES Award winners.
Their achievements form a sweeping tapestry of courage, ingenuity, social commitment, and regional transformation.
From the mountains of Mongolia to the bustling innovation corridors of Singapore, from coastal Taiwan to the rapidly modernising landscapes of Laos and Myanmar — each winner brought a distinctly powerful story.
Yet, they all shared the same spirit: a refusal to settle for ordinary when the world needed extraordinary leadership.
MORS Group CEO Dr Shanggari Balakrishnan said that each international winner this year stood as proof that leadership was most powerful when it uplifted communities and shaped a future bigger than any one organisation.
“They remind us that impact knows no borders — and neither does responsibility,” said the ACES Awards organiser.
CPC Corporation Taiwan delivered one of the night’s most memorable narratives.
Its coral conservation programmes — supported by AI-driven monitoring, species rehabilitation, and reef regeneration — revealed how a major energy institution
can become a steward of fragile ocean ecosystems.
It was a breathtaking example of industry embracing accountability and healing.
In Vietnam, Highlands Coffee proved that a brand can be both commercially dominant and deeply human.
Through its roasting innovations, community outreach, and the Highlands Happiness Fund, the company reinforced that national identity and commercial ambition need not be at odds — they can build each other.
LCY Development brought forward a story of cross-border expansion guided by human values.
Their efforts in Brunei, Borneo and Australia, coupled with affordable housing and digital construction tools, showed how growth becomes meaningful when anchored in dignity and accessibility.
EDL-Generation Public Company stood as a pillar of stability for Laos, managing hydropower for national development while sustaining commitments to clean energy.
Mongolia’s Moncement shifted a nation’s industrial dependency through green cement and waste heat innovation.
Myanmar Agro Exchange modernised the agriculture sector with governance-first, farmer-first infrastructure — a beacon of consistency despite national challenges.
Singapore’s Lockton impressed with its independent ownership model and disciplined growth, proving that risk advisory can be principled, nimble and people-focused.
Ombra, led by Letright Industrial Corporation Founder Ren Li, stood tall as a pioneer of sustainable outdoor living, years ahead of industry standards.
He Eye Specialist Hospital Group delivered one of the evening’s most emotionally resonant submissions — its “blindness-free world” vision brought together AI, gene therapy, rural accessibility and medical excellence with heart.
Suzlon Energy reaffirmed wind power’s role in Asia’s decarbonised future, while Henderson Land and Manulife Asia showcased how blue-chip institutions can
lead with bold ESG ambition.
The Aseer Development Authority showcased transformative regional development underpinned by culture and community, while NagaWorld demonstrated evolving standards of responsibility in large-scale hospitality ecosystems.
Together, these stories remind Asia that leadership is not defined by geography, industry, or scale — it is defined by the courage to challenge norms and uplift
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