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Link Partners with Classic American Candy Brand Jelly Belly to Unleash “Jubilant Red Christmas” Magic

Collaborates with Visa to offer ‘Jubilant Red Christmas Spending Rewards’ with Cash Rebates and Lucky Draw Entries

  • To mark its 20th anniversary, Link is launching a “Jubilant Red Christmas” campaign across 20 of its malls, featuring red-themed décor and optical illusion art installations, candy-themed photo spots and festive Jelly Belly scenes. 
  • Link is partnering with Visa for the first time to offer “Jubilant Red Christmas Spending Rewards”. Shoppers with spending of $2,800 or more can enjoy a 4.5% cash rebate and enter a lucky draw to win nearly $100,000 worth of cash vouchers.

HONG KONG, Nov. 24, 2025 /PRNewswire/ — Link Asset Management (Link) is collaborating with the classic American candy brand Jelly Belly to present the “Jubilant Red Christmas” campaign from 21 November 2025 to 11 January 2026, making this a sweet Christmas celebration filled with love and joy. In addition, to mark Link’s 20th anniversary this year, 20 Link malls have been decorated in dazzling red and feature optical illusion art installations to create a series of creative and playful photo spots and Christmas scenes featuring Mr Jelly Belly, the candy company’s official mascot.

Dazzling red-themed decorations adorn 20 of Link’s malls in the “Jubilant Red Christmas” cross-mall campaign.
Dazzling red-themed decorations adorn 20 of Link’s malls in the “Jubilant Red Christmas” cross-mall campaign.

Dazzling Red Photo Spots & Candy Elf Jumping Contest

During the event, 20 Link malls will turn into playful candy factories, themed in stunning red.

Mr Jelly Belly will surprise shoppers at various optical illusion art scenes. Lok Fu Plaza features a giant candy hot air balloon and a “Bean” train, Kai Tin Shopping Centre has a “Bean” racetrack and a giant capsule machine, and TKO Gateway is filled with romantic pink candies, creating a sweet atmosphere.

Kai Tin Shopping Centre will host a “Candy Elf Jumping Contest” on 3 January 2026, inviting kids to  dress as candy elves for the competition. Participation is free, and participants will receive generous gift packs. Winners will have a chance to win exclusive Jelly Belly boxsets and other prizes. The event will also feature exciting performances, and free candy will be distributed on-site, bringing the festive atmosphere to a climax.

“Jubilant Red Christmas Spending Rewards” with Cash Rebates of up to 4.5% & Lucky Draw Entries

This Christmas, Link is partnering with Visa to launch the “Jubilant Red Christmas Spending Rewards”.  During the promotion, customers with cumulative spending of $2,800 or more using Visa credit cards at participating tenants of the 20 Link malls will receive a $130 cash rebate. Eligible transactions also come with a lucky draw entry for a chance to win nearly $100,000 in mall cash vouchers. There are also numerous shopping discounts and offers for Visa cardholders – don’t miss out on these great deals!

“Jubilant Red Christmas Campaign
Promotion Period: 21 November 2025 to 11 January 2026
Locations: 20 participating Link malls^

Link x Visa “Jubilant Red Christmas Spending Reward” 
Promotion Period: 21 November 2025 to 11 January 2026 Description: During the promotion period, customers with cumulative spending of $2,800 or more using registered Visa credit cards at participating tenants across all 20 participating Link malls will receive a cash rebate of up to $130 (available in limited quantities on a first-come, first-served basis while stock lasts). Each eligible Visa card transaction comes with one lucky draw entry.
Locations: 20 participating Link malls^
*Visa cardholders must register their cards to be eligible for this event
*Each cardholder may register multiple Visa cards for the event; each registered Visa credit card is eligible for the rebate reward twice during the event period 
*A minimum of $60 applies for each eligible card payment transaction
*Each registered Visa card can enjoy up to five lucky draw entries
Registration website: http://visaselectrewardhk.com/Link 

^20 participating Link malls include: T Town, Tin Shing Shopping Centre, Tin Chak Shopping Centre, Tin Yiu Plaza, Butterfly Plaza, Leung King Plaza, Choi Yuen Plaza, Tai Wo Plaza, Wo Che Plaza, Lok Fu Place, Temple Mall, Kai Tin Shopping Centre, Sau Mau Ping Shopping Centre, Lei Yue Mun Plaza, TKO Gateway, TKO Spot, Homantin Plaza, Tsz Wan Shan Shopping Centre, Fu Tung Plaza and Yat Tung Shopping Centre

Candy Elf Jumping Contest
Venue:  Event Area, 2/F, Kai Tin Shopping Centre, Lam Tin
Date: Saturday, 3 January 2026
Time: 2–4pm
Terms and conditions apply. Programme contents are subject to change without notice.
Event details: https://www.linkhk.com

Download images:
https://drive.google.com/drive/folders/1P-CH0SCOSH1CteX4s5J1C0EpDOWGzKaW?usp=sharing

–ENDS–

About Link Asset Management Limited

Link Asset Management Limited (Link) is a leading, independent, and fully integrated real estate investor and manager focusing on the APAC region. It manages Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), one of the largest REITs in Asia, and its real estate investment portfolio. Link also aims to leverage its investment management capabilities to serve as a trusted investment manager to capital partners through its business line, Link Real Estate Partners.

Building on its strong track record over almost two decades, Link targets to deliver resilient returns and growth to its unitholders. Link offers a “REIT plus” investment case through its strategic focus on diversifying the Link REIT Portfolio across geographies and asset classes in APAC and expanding its investment management business.

Link aspires to be the trusted partner in APAC real estate sector for unitholders, capital partners, tenants, and the wider communities it serves.

For more information about Link, please visit www.laml.com/en/

 

Harbour BioMed Advances Global Strategic Collaboration with AstraZeneca to Discover and Develop Next-Generation Biotherapeutics in Oncology

CAMBRIDGE, Mass., ROTTERDAM, Netherlands and SHANGHAI, Nov. 24, 2025 /PRNewswire/ — Harbour BioMed (“HBM” or the “Company”; HKEX: 02142), a global biopharmaceutical company committed to the discovery and development of novel antibody therapeutics for immunology and oncology, today announced an update and advancement of its global strategic collaboration with AstraZeneca, originally established in March 2025. The collaboration aims to discover and develop next-generation biotherapeutics, including antibody-drug conjugates (ADCs) and T cell engagers, leveraging the knowledge of both companies.

Under the terms of the agreement, AstraZeneca will continue to nominate discovery programs to Harbour BioMed each year over the next four years, reflecting the continued progress of the partnership, and will retain the option to license these programs for further development. Harbour BioMed will be eligible to receive option and option exercise fees, development and commercial milestone payments, plus tiered royalties on future net sales on such licensed programs. The economic terms are consistent with the financial framework established in March 2025.

Dr. Jingsong Wang, Founder, Chairman and CEO of Harbour BioMed, said: “We are pleased to advance our collaboration with AstraZeneca to develop next-generation biotherapeutics in oncology. Harbour BioMed has collaborated with AstraZeneca on multiple programs since 2022, and over time, the two parties have established a trusted and solid partnership. With our strong capabilities enabled by our proprietary antibody platforms, we are well positioned to support AstraZeneca in developing innovative biotherapeutics that can address significant unmet medical needs and improve patient outcomes globally.”

About Harbour BioMed

Harbour BioMed (HKEX: 02142) is a global biopharmaceutical company committed to the discovery and development of novel antibody therapeutics in immunology and oncology. The company is building a robust and differentiated pipeline through internal R&D capabilities, strategic global collaborations in co-discovery and co-development, and selective acquisitions.

Harbour BioMed’s proprietary antibody technology platform, Harbour Mice®, generates fully human monoclonal antibodies in both the conventional two heavy and two light chain (H2L2) format and the heavy chain-only (HCAb) format. Building upon HCAb antibodies, the HCAb-based immune cell engagers (HBICE®) bispecific antibody technology enables tumor-killing effects that traditional combination therapies cannot achieve. Additionally, the HCAb-based bispecific immune cell antagonist (HBICATM) technology empowers the development of innovative biologics for immunological and inflammatory diseases. By integrating Harbour Mice®, HBICE®, and HBICATM with a single B-cell cloning platform, Harbour BioMed has built a highly efficient and distinctive antibody discovery engine for developing next-generation therapeutic antibodies. For more information, please visit www.harbourbiomed.com.

Iinnofashion Expands Global Footprint with Participation in Japan Cosmetic Exhibition Following Entries into Russian Home Shopping and China’s Douyin

SEOUL, South Korea, Nov. 24, 2025 /PRNewswire/ — Iinnofashion is accelerating its global beauty market strategy, following its participation in the 2025 Seoul Beauty Expo and its recent appearance at the Japan Cosmetic Exhibition held in Osaka this October.

The company’s flagship product, the All-in-One Toner Mask Bubble Booster, is gaining recognition as an innovative solution aligned with the rising trend of bubble-type beauty products. Unlike conventional liquid toners, it contains CICA ingredients and delivers multiple effects—soothing, brightening, nourishing, and mask-pack benefits—all in a single formula. Its ability to provide a comprehensive skincare routine with one product has made it especially appealing to busy modern consumers.

In Russia, Iinnofashion ‘s brand IINNO PURE COSME has already received strong customer response through its broadcast on the Leomax home shopping channel. In China, the company is currently in discussions for marketing collaborations through Douyin live commerce. Additionally, Iinnofashion is preparing to open a shop-in-shop targeting Chinese tourists at Jeju Dongmun Market this November, further expanding its global distribution network across both online and offline channels.

“We aim to strengthen our presence in key markets including Japan, Russia, and China, while also pursuing entry into Southeast Asia,” the company stated. “Our goal is to establish ourselves as a leading global brand representing K-beauty.”

SURFIRAN CO LTD Partners with Fermentation Master Insuk Jung for New Premium Product Development

SEOUL, South Korea, Nov. 24, 2025 /PRNewswire/ — SURFIRAN CO LTD has announced a strategic collaboration with Master Artisan Insuk Jung, a leading figure in Korean traditional fermentation, to co-develop innovative saffron-based premium products.

The partnership aims to make saffron more familiar to Korean consumers by combining Master Jung’s fermentation expertise with SURFIRAN CO LTD’s specialization in top-quality saffron. Master Jung directly oversaw the entire production process, ensuring balanced fermentation and premium quality.

Industry observers note that this collaboration represents a rare fusion of world-class saffron and Korean fermentation craftsmanship—an effort expected to spark new trends in the domestic gourmet food sector.

A SURFIRAN CO LTD representative said, “Master Jung’s involvement elevated the flavor profile and authenticity of our products. We plan to continue developing items that blend saffron with Korean culinary culture.”

GenEditBio and ToolGen Enter Strategic Cross-License Agreement to Accelerate Development of Innovative Genome-Editing Therapeutics

  • Integrates ToolGen’s best-in-class CRISPR-Cas9 platform with GenEditBio’s industry-leading lipid nanoparticle (LNP) delivery technology
  • Pursues a “once-and-done” treatment paradigm for diseases with high unmet medical needs

SEOUL, South Korea and HONG KONG, Nov. 24, 2025 /PRNewswire/ — GenEditBio Limited (“GenEditBio”), a Hong Kong-headquartered clinical-stage biotechnology company specializing in novel deliveries, including lipid nanoparticle (LNP)-based delivery systems, announced today that it has entered into a strategic cross-license agreement with ToolGen Inc., a leading genome editing company based in Korea. Through this agreement, the companies will jointly advance the development of next-generation in vivo genome-editing therapeutics.

This collaboration brings together two essential and highly complementary technologies—ToolGen’s best-in-class CRISPR-Cas9 genome editing platform and GenEditBio’s industry-leading LNP delivery system. Together, these platforms enable a transformative approach to genome-editing therapeutics, aiming for a single-administration (“once-and-done”) treatment for diseases with significant unmet clinical needs.

The success of in vivo genome editing requires not only high-precision genome editing tools such as CRISPR-Cas9, but also a delivery system that ensures safe and efficient targeting of therapeutic cargo to the desired tissues. This collaboration leverages the respective strengths of both parties to generate strong synergies across the development pathway.

GenEditBio is developing GEB-200, an investigational in vivo genome-editing therapy targeting atherosclerotic cardiovascular disease (ASCVD). The company possesses proprietary LNP and other key delivery technologies optimized for the safe and efficient in vivo delivery of genome-editing agents such as CRISPR-Cas9. GEB-200 is designed to permanently lower plasma levels of lipoprotein(a), or Lp(a), a genetic risk factor affecting approximately 20% of the global population. The program has gained attention as a potential once-and-done alternative to existing chronic therapies in the cardiovascular field.

ToolGen and GenEditBio have been closely collaborating from the early development stages of GEB-200, combining their respective strengths to drive the program forward. The companies recently completed a successful proof-of-concept study in non-human primates (NHPs), which demonstrated effective target gene modulation and a favorable safety profile—marking a key milestone toward IND submission.

Looking ahead, ToolGen and GenEditBio plan to accelerate the regulatory path for GEB-200 by leveraging their integrated platform capabilities and to jointly explore global licensing opportunities under mutually agreed terms.

GenEditBio Co-founder and Chairman Prof. Zongli Zheng commented:

“GenEditBio and ToolGen share the same philosophy that ‘Together, We Are Stronger’ and a common goal of bringing safe and effective genome-editing therapies to patients with unmet medical needs. We are excited to enter this cross-license agreement with ToolGen to accelerate the development of GEB-200 beyond preclinical stage. The collaboration attests to our high-throughput LNP barcoding system that is highly predictive in clinical translation and ToolGen’s advanced CRISPR-Cas9 genome-editing technology.”

ToolGen CEO Dr. Jong Sang Ryu commented:

“Investor interest in gene-editing therapies targeting cardiovascular diseases is growing rapidly. Eli Lilly’s recent acquisition of Verve Therapeutics—whose pipeline includes an Lp(a)-targeted gene-editing program—for $1 billion upfront and up to $300 million in contingent value rights clearly reflects this trend. Through our strategic collaboration with GenEditBio, we aim to deliver a breakthrough in gene-editing treatment by combining ToolGen’s CRISPR expertise with GenEditBio’s advanced delivery technology, ultimately bringing transformative, once-and-done therapeutic options to patients worldwide.”

About ToolGen

ToolGen Inc. is a leading biotechnology company that leverages its foundational patent portfolio for CRISPR-Cas9 to drive research and business development in three core areas: IP Monetization, Therapeutics, and Crop Science. As a pivotal gene-editing technology, CRISPR-Cas9 enables the precise and selective modification of genetic information within cells, making it an extensively applied tool across the life sciences. The strength and value of ToolGen’s foundational CRISPR-Cas9 patents are demonstrated by their registration in 10 key jurisdictions, including the United States, Europe, China, Australia, and Japan. Furthermore, the technology’s competitive edge has been validated through out-licensing agreements with global industry leaders such as Monsanto and Thermo Fisher Scientific.

About GenEditBio

Established in 2021 and headquartered in Hong Kong, China, GenEditBio is a clinical-stage gene therapy start-up company with an overarching strategic goal of providing potentially curative, once-and-done and programmable in vivo genome editing-based therapeutic solutions (dubbed “DNA surgery”) with high safety profile, unmatched precision, and affordable access for genetic diseases with unmet needs. The Company’s core areas of focus include novel Cas nuclease discovery and safe and efficient cargo delivery utilizing lipid nanoparticle (LNP) and engineered protein delivery vehicle (PDV). We have research laboratories and supporting offices in Hong Kong, Beijing, and Boston. GenEditBio is financially backed by top-tier life science investors, including Qiming Venture Partners, Fangyuan Capital, Center Biotherapeutics, Lumosa Therapeutics, HKSTP Venture Fund, and others. For more information, please visit www.geneditbio.com.

ToolGen
Investors Contact
Ig.lee@toolgen.com

GenEditBio
Media Contact
geb.media@geneditbio.com

Investors Contact
bd@geneditbio.com

 

WORLD HYDROGEN EXPO 2025: THE WORLD’S LARGEST HYDROGEN INDUSTRY EVENT DEBUTS THIS DECEMBER

  • WORLD HYDROGEN EXPO 2025 will take place from Wednesday, December 4 to Sunday, December 7 at KINTEX.
  • The event will showcase a full program, including H2 MEET, the world’s largest hydrogen exhibition, and the WHE 2025 Conference featuring global industry leaders.
  • The scale and stature of the event will be given greater international weight through coordination with the Hydrogen Council CEO Summit, a global coalition of hydrogen companies.

SEOUL, South Korea, Nov. 24, 2025 /PRNewswire/ — The WORLD HYDROGEN EXPO 2025 (“WHE 2025”), set to become the world’s largest hydrogen industry exhibition, will be held for four days from Wednesday, December 4, to Sunday, December 7, at KINTEX in Seoul, Korea.

The WHE 2025 Organizing Committee (the “Committee”) announced that it is integrating South Korea’s leading hydrogen industry exhibition, H2 MEET, held annually since 2020, with the nation’s largest hydrogen international conference, which took place last year on Hydrogen Day (November 2), under the unified global name World Hydrogen Expo, beginning this year.

  • Co-Chairmen of the Organizing Committee: Kang Nam-hoon, Chairman of the Korea Automobile & Mobility Association, and Kim Jae-hong, Chairman of the Korea Hydrogen Alliance.

As WHE 2025 launches as an integrated platform encompassing both an exhibition and a conference, the Committee aims to establish the foundation for South Korea’s emergence as a global hydrogen hub by providing a forum where global hydrogen industry companies and key leaders gather to share and discuss the importance of developing the hydrogen economy and strengthening global cooperation.

H2 MEET, which will be held from December 4 to 7 (four days) in KINTEX Exhibition Center 2 (Halls 7 and 8), is the flagship exhibition for the hydrogen industry, featuring companies, institutions, and organizations across the hydrogen production, storage/transport, and utilization sectors, and has been held annually since its first edition in 2020. Last year, the event was recognized as a world-class exhibition, drawing more than 320 companies from 24 countries and over 30,000 visitors. This year, the exhibition will extend through the weekend, giving general visitors a rare opportunity to experience hydrogen technologies firsthand.

From December 4 to 5 (two days), the newly reorganized WHE 2025 Conference, which updates the existing hydrogen conference, will be conducted across three distinct sessions.

The Leadership Address session will feature high-level government officials from key countries, including South Korea, Japan, Germany, the United States, Australia, and Malaysia, who will share global policy priorities as they present their national strategies for the transition to clean hydrogen.

In the Hydrogen Deep Dive session, world-leading companies and industry experts will deliver in-depth presentations and discussions on key issues such as the hydrogen supply chain, technology commercialization, international standards and outline practical solutions.

The Country Day session will consist of technical seminars hosted by the national pavilions of participating countries, focusing on each country’s hydrogen industry policies and technology trends.

In addition to the exhibition and conference, several side events will be held concurrently during the event period.

The Global Partnership Meeting for the Hydrogen Industry (December 4–7), co-organized by the Committee and KOTRA, will support business matching between domestic hydrogen companies and global buyers to facilitate the international expansion of South Korean firms during the event.

The 6th Korea–Germany Hydrogen Conference (December 3) is expected to feature technical exchange between experts from both countries across five major sectors: hydrogen policy, production, storage, utilization, and safety.

Furthermore, the 8th General Assembly (December 5) of the Global Hydrogen Industrial Associations Alliance (GHIAA*), involving hydrogen organizations from 26 countries, is expected to serve as an important milestone in strengthening South Korea’s role as a hub for global hydrogen cooperation.

  • GHIAA: The Global Hydrogen Industrial Associations Alliance (GHIAA) is an international coalition founded to promote the transition to a clean hydrogen economy and global cooperation and currently includes 26 member countries.

The event is also being scheduled in December to align with the Hydrogen Council CEO Summit (December 2–4), where leaders of global hydrogen companies will convene, and the participating hydrogen company leaders will engage with domestic companies and organizations across the event lineup, including the opening ceremony, exhibition, conference, and business meetings.

  • Hydrogen Council: A consortium composed of more than 150 global hydrogen companies.

Kang Nam-hoon, Chairman of the WHE Organizing Committee, stated, “As we prepare for this event under the new name World Hydrogen Expo, aiming for it to become the world’s premier and largest hydrogen exhibition, we are working to attract top-tier speakers, senior government officials from around the world, and leading global hydrogen companies,” adding, “We will strive for a successful event that can offer a clear overview of global hydrogen industry trends and contribute to strengthening the foundation for global cooperation across the entire industry.” More detailed information is available on the official website (www.world-hydrogen-expo.com).

USI Collaborates with Customer to introduce Intel® Evo™ Certified Thunderbolt™ 5 Smart Dock

Pioneering high-speed connectivity and intelligent management for next-generation workspaces

SHANGHAI, Nov. 24, 2025 /PRNewswire/ — Universal Scientific Industrial (Shanghai) Co., Ltd. (USI) today announced the successful collaboration with a world-renowned brand customer to develop and mass-produce the latest generation of Thunderbolt™ 5 Smart Dock. The solution embodies USI’s commitment to innovation, sustainability, and close co-creation with global technology leaders, further solidifying its role as a trusted development and manufacturing partner in the premium PC and peripheral ecosystem.

Designed for modern hybrid work and creative environments, the Smart Dock delivers the next leap in bandwidth, power delivery, and intelligent management, empowering users to seamlessly extend their laptops into full-featured desktop workstations. The Smart Dock integrates Intel’s latest Thunderbolt™ 5 technology, offering up to 120 Gbps of bandwidth—three times faster than the previous generation—supporting multiple displays, including up to three 8K 60Hz or dual 4K high-refresh-rate monitors. It features cross-OS compatibility, PD 3.1 fast charging up to 180 W, and arc-protection design, providing both performance and reliability demanded by business professionals, creators, and gamers.

According to Grand View Research, the global docking station market is projected to grow at a compound annual growth rate (CAGR) of 6.1 % from 2023 to 2030. This growth reflects the acceleration of remote and hybrid work, the increasing need for multi-display productivity setups, and the rise of AI-enhanced creative workflows. With Thunderbolt™ 5 delivering triple bandwidth and broader device compatibility, demand for next-generation smart docks combining ultra-high-speed data transfer, intelligent device management, and sustainability is rapidly expanding across enterprise, creative, and gaming sectors.

As the Intel® Evo™-certified Thunderbolt™ 5 dock, this Smart Dock ensures seamless compatibility and optimized performance with Evo laptops. It also integrates a Wi-Fi IoT module supporting cloud-based device management, enabling IT administrators to remotely monitor, update, configure, and diagnose devices through a web browser—delivering exceptional efficiency and flexibility in enterprise deployment.

“This project not only reinforces USI’s leadership in the premium docking station segment but also highlights our comprehensive strengths in high-speed interface design, power delivery, software development, and system integration,” said Susan Shieh, Director of Port Replicator Product Center at USI. “We will continue investing in innovation and quality to deliver exceptional product value and remain a trusted partner in design and manufacturing.”

About USI (SSE: 601231)

USI, Universal Scientific Industrial (Shanghai) Co., Ltd., is a global leader in electronic design and manufacturing as well as a leader in the field of SiP (System-in-Package) technology. Our production and service locations span four continents: Asia, Europe, the Americas, and Africa, offering customer diversified electronic products with D(MS)2 services: Design, Manufacturing, Miniaturization, Industrial software, and hardware Solutions, as well as material procurement, logistics and maintenance Services. USI is a subsidiary of ASE Technology Holding Co., Ltd. (TWSE: 3711, NYSE: ASX). To learn more, please visit www.usiglobal.com and engage with us on LinkedIn and YouTube.

Lee Kum Kee Inspires Future Chefs at Le Cordon Bleu Australia with French-Asian Fusion


MELBOURNE, AUSTRALIA – Media OutReach Newswire – 24 November 2025 – Lee Kum Kee, the global leader in Asian sauces and condiments, joined forces with Chef Vincent Liew, Executive Chef at The Star Sydney, to deliver an inspiring culinary seminar at Le Cordon Bleu’s Moorabbin campus on 20 October. The exclusive event brought together over 60 passionate culinary students for a dynamic showcase of how Lee Kum Kee’s authentic flavours can harmonise with the elegance of French cuisine—sparking creativity and shaping the next generation of chefs.

Lee Kum Kee partners with Chef Vincent Liew, Executive Chef at The Star Sydney to host a culinary seminar at the Le Cordon Bleu campus in Melbourne.
Lee Kum Kee partners with Chef Vincent Liew, Executive Chef at The Star Sydney to host a culinary seminar at the Le Cordon Bleu campus in Melbourne.

The seminar featured a series of dynamic demonstrations, where Chef Vincent showcased his culinary artistry by incorporating an array of Lee Kum Kee sauces, including the brand’s signature Premium Oyster Sauce and Premium Soy Sauce. Breaking away from conventional adaptations, Chef Vincent illustrated how these authentic Asian flavours can elevate classic French dishes while honouring their rich gastronomic heritage. His inventive fusion creations highlighted the limitless possibilities of integrating Asian ingredients to enhance and refine Western cuisine.

Participants gain hands-on experience and valuable insights from Chef Vincent.
Participants gain hands-on experience and valuable insights from Chef Vincent.

Building on the success of its ongoing collaboration with Chef Vincent and Le Cordon Bleu Australia, the Melbourne seminar followed a highly acclaimed session at the Sydney campus in Ryde on 15 May this year, which engaged more than 100 students both in-person and online. These thoughtfully curated events aim to educate and inspire future culinary professionals, encouraging them to embrace cross-cultural culinary techniques and push the boundaries of their creativity. Participants enjoyed hands-on experiences and gained invaluable insights into the innovative application of Lee Kum Kee sauces within a modern gastronomic context.

The seminar at Sydney campus of Le Cordon Bleu Australia is successfully concluded.
The seminar at Sydney campus of Le Cordon Bleu Australia is successfully concluded.

Gary Hui, Business Development Director – Oceania, APAC at Lee Kum Kee Sauce, said, “We are committed to supporting culinary education and inspiring innovation in the culinary realm. It is delightful to see how Chef Vincent bridge two esteemed culinary traditions with our products and bring out the distinct flavour profile. We hope to empower these emerging chefs to create superior culinary experiences.”

Chef Vincent Liew, Executive Chef at The Star Sydney said, “It was truly inspiring to witness the students’ passion for exploring new flavour combinations and techniques. By incorporating Lee Kum Kee sauces, we demonstrated how premium ingredients can transform classic French dishes—adding that essential umami depth which makes every creation vibrant and unforgettable.”

Chef Vincent receives a certificate from Le Cordon Bleu as a token of appreciation
Chef Vincent receives a certificate from Le Cordon Bleu as a token of appreciation

Lee Kum Kee remains committed to use food as a cultural bridge—connecting people, inspiring creativity, and fostering culinary education. Looking ahead, the brand will continue to champion innovation and promote Asian flavours as an essential part of everyday dining, reaffirming its commitment to supporting culinary exchange and nurturing talent across Australia.
Hashtag: #LeeKumKee #LKK

The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices, and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit .

About Le Cordon Bleu

Founded in Paris in 1895, Le Cordon Bleu is recognised as the world’s largest network of culinary and hospitality institutes. With more than 35 schools across 20 countries, Le Cordon Bleu trains over 20,000 students annually from more than 100 nationalities, continuing its legacy of excellence in culinary education and innovation. For over 30 years, Le Cordon Bleu Australia has been inspiring hospitality careers through leading culinary arts programs, business management degrees, and short courses offered in Adelaide, Brisbane, Melbourne, and Sydney.

For more information, visit .