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MoreTickets Reveals Hong Kong’s Top-Searched Summer Events and Evolving Ticket-Buying Behaviours

From surging sports interest to last-minute purchase, Hong Kong users are eager for greater access to live entertainment experiences


HONG KONG SAR – Media OutReach Newswire – 24 August 2026 – With the excitement of football events and chart-topping concerts still reverberating across the city, Hong Kong is carrying the momentum into a vibrant summer of live entertainment. Capturing the pulse of the moment, MoreTickets, Asia’s No.1* live event ticket resale platform, releases Hong Kong’s top international and local live events[1] scheduled for the summer period (July and August), alongside consumer insights into platform users’ ticket-buying behavior.

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Concerts Top Summer Searches as Sports Interest Surges

MoreTickets offers a wide range of live entertainment events worldwide, including popular concerts, sporting events, theatre performances and many more. Concerts continue to drive the summer entertainment landscape, capturing the majority of user interests. According to MoreTickets data1, the “Concert” category accounts for nearly two-thirds of all searches for live events or shows scheduled in July and August, reinforcing the city’s demand for major headline acts. Interest in “Sports” category is also rising, with searches up about 150% year on year, reflecting heightened appetite for major matches and global tournament moments this summer.

Top 10 Most–Searched Live Events Scheduled for July and August[1]:

Rank Event Name Category Location Show Date
1 AXA Presents: You & Mi Sammi Cheng Live at Hong Kong Kai Tak Stadium 2026 Concert Hong Kong July 10-12, 2026
2 MC Cheung E=MC² Concert 2026 Concert Hong Kong July 7-11, 2026
3 Hong Kong Football Festival (HKFF) 2026 Sports Hong Kong July 31-August 5, 2026
4 FIFA World Cup 2026 Sports Overseas June 11-July 19, 2026
5 CTF Life Title-sponsors: 2026 TMElive International Music Awards Award Ceremony Hong Kong August 22-23, 2026
6 NMIXX 1ST WORLD TOUR IN HONG KONG Concert Hong Kong July 25-26, 2026
7 The Music of Chan Fai Young: King of Pop Concert Macau July 24-26, 2026
8 Hins Cheung UNPLUGGED 2 Second Movement Concert Concert Macau July 24-26, 2026
9 LiSA – LiVE is Smile Always~15~ in Hong Kong Concert Hong Kong July 18, 2026
10 ILLIT LIVE ‘PRESS START’ in HONG KONG Concert Hong Kong August 22-23, 2026

Local Hong Kong artists and city-based performances remain highly searched, representing more than 70% of total searches, led by Sammi Cheng and MC Cheung, two renowned local singers who appeal spans generations. Fueled by global FIFA World Cup fever, the Hong Kong Football Festival emerged as a breakout hit, ranking the third among the top searches.

Hong Kong Live Event Goers Made Last-Minute Purchase, and Rise in Single-Ticket Purchases

In Hong Kong, MoreTickets users are deciding closer to the event date. MoreTickets purchase data[2] shows that nearly two out of five ticket transactions were made within seven days of the show (37%), signaling a more spontaneous approach to live entertainment planning. This last-minute pattern is strongest in event categories such as pop music concerts (55%) and fan meetings (40%). Among those last-minute buyers, 60% of the purchases opted for single-seat tickets, underscoring strong eagerness to attend live shows, supported by the platform’s real-time availability andtransparent pricing. MoreTickets helps users compare across the spectrum and secure the best fit with confidence.

Top 10 Events Purchased Within 7-Days of Event Date in May 2:

Rank Event Name Category Location Show Date
1 FAMA (Nongfu): The Funniest Concert in All Hong Kong Concert Hong Kong May 8-10, 2026
2 Sun Life Presents: SANDY LAM RESONANCE Concert Hong Kong May 16-17, 2026
3 Laufey: A Matter of Time Tour in Hong Kong Concert Hong Kong May 12, 2026
4 Hang Seng Insurance Presents: 25+ EEG Family Concert Concert Hong Kong May 3-4, 2026
5 b.balance Presents Live Band Concert|<3 symbol of love | MC Cheung x CONSTANCE x Gareth.T Concert Hong Kong May 16, 2026
6 K-SPARK in MACAU Music Festival Macau May 2, 2026
7 EXO PLANET #6 – EXhOrizon in MACAU Concert Macau May 22-23, 2026
8 IVE WORLD TOUR IN MACAO Concert Macau May 23-24, 2026
9 2025-26 TREASURE TOUR [PULSE ON] in Hong Kong Concert Hong Kong May 9, 2026
10 UFC Fight Night Macau and Road to UFC Sports Macau May 28-30, 2026

A Safer Way to Find Tickets with MoreTickets

As live entertainment demand becomes more immediate and fragmented, many consumers still struggle when trying to secure tickets through various channels. MoreTickets offers an alternative as a safer platform with real-time availability, transparent-priced listing, and a secure refund guarantee, making it a reliable choice for live-event goers. It operates with two core safeguards – vetted sellers supported by a verified ticket-sourcing network, and escrow-based payment held until successful event entry.

Trusted by millions of users, MoreTickets helps users secure ticket access safely, ensuring they can enjoy the live entertainment moments that matter.


[1] The analysis is based on H1 2026 search activity on MoreTickets platform, filtered to events scheduled in July and August 2026.

[2] The analysis is based on purchase activity during 1 to 31 May 2026 on MoreTickets platform.

Hashtag: #MoreTickets

The issuer is solely responsible for the content of this announcement.

About MoreTickets

MoreTickets is Asia’s No.1* live event ticket resale platform, dedicated to providing convenient, secure, and hassle-free ticketing services. The platform covers a wide range of live entertainment, including popular concerts, sporting events, theatre performances, and more. To date, MoreTickets is trusted by millions of users in Hong Kong and Macau, with its ticket sourcing network spanning major global live events across Hong Kong, Macau, Taiwan, as well as Japan, South Korea, Southeast Asia, Australia, Europe and the Americas.

By integrating comprehensive event information and ticket sources, MoreTickets helps users quickly search and compare options while offering end-to-end services, including secure payment, order protection, and post-sale support. The platform is committed to delivering a seamless, intuitive, and reliable ticketing experience, ensuring users never miss out on their most anticipated shows.

*Measured by GMV of live event ticket resale platform in Asia in 2025 (According to Frost & Sullivan’s research on the live event resale platform industry in Asia, as of May 2026

For more information, please visit .

INDONESIAN HEALTHCARE TRAVEL TO MALAYSIA HITS RECORD RM2.2 BILLION AS MHX RETURNS TO YOGYAKARTA

YOGYAKARTA, Indonesia, Aug. 24, 2026 /PRNewswire/ — Malaysia Healthcare Travel Council (MHTC) once again strengthened Malaysia’s presence in Indonesia through MHX Yogyakarta 2026, held from 20 to 23 August 2026 at the Grand Atrium, Pakuwon Mall Jogja. The four-day event came on the back of a record year for the Indonesian market, which generated RM2.2 billion in healthcare travel revenue in 2025, marking a 24% year-on-year increase. The four-day healthcare consumer event underscores Malaysia Healthcare’s commitment to bringing trusted, high-quality healthcare services closer to Indonesian communities while expanding its footprint in one of Indonesia’s fastest-growing regional centres. Held under the Malaysia Year of Medical Tourism (MYMT) 2026 campaign themed Healing Meets Hospitality, MHX Yogyakarta 2026 reinforces Malaysia’s position as the preferred destination for medical tourism by combining world-class medical expertise with compassionate patient care and seamless healthcare experiences.

Malaysia Healthcare returns to Yogyakarta building on a record RM2.2 billion in healthcare travel revenue from Indonesia in 2025.
Malaysia Healthcare returns to Yogyakarta building on a record RM2.2 billion in healthcare travel revenue from Indonesia in 2025.

Yogyakarta has emerged as a strategic market for Malaysia Healthcare, supported by a well-educated population, increasing demand for advanced specialty care, and convenient direct connectivity to Kuala Lumpur. These factors present strong opportunities to further strengthen healthcare collaboration between Malaysia and Indonesia and to provide greater access to specialised treatment options for Indonesian patients.

Speaking on the occasion, Rahmatullah Baragau, MHTC’s Head of Indonesia Market said: “Indonesia has always been Malaysia Healthcare’s closest and most valued market, and Yogyakarta represents an exciting opportunity as healthcare awareness and demand for specialised treatments continue to grow. Through MHX Yogyakarta 2026, we aim to strengthen public confidence in Malaysia Healthcare while bringing our trusted healthcare ecosystem closer to local communities.”

More than 15 member hospitals participated, showcasing Malaysia’s strengths across various medical disciplines including cardiology, oncology, orthopaedics, fertility, health screening, gastroenterology, and other specialised services.

Participating list of hospitals:

  1. Island Hospital Penang
  2. Institut Jantung Negara
  3. Mahkota Medical Centre
  4. Subang Jaya Medical Centre
  5. Alpha IVF & Women’s Specialists
  6. Ampang Puteri Specialist Hospital
  7. GenPrime Everlink Fertility Centre
  8. Hospital Picaso
  9. Damansara Specialist Hospital 2
  10. KPJ Klang Specialist Hospital
  11. MSU Medical Centre
  12. Optimax Eye Specialist Centre
  13. Pantai Hospital Kuala Lumpur
  14. Pantai Hospital Penang
  15. Penang Adventist Hospital
  16. Sunway Medical Centre Damansara
  17. Sunway Medical Centre Penang
  18. Sunway Medical Centre Sunway City Kuala Lumpur
  19. Thomson Hospital Kota Damansara

Indonesia continues to be Malaysia Healthcare’s largest source market. Healthcare traveller arrivals from Indonesia reached 968,000 in 2025, a 16% increase from the previous year, reflecting sustained confidence among Indonesian patients in Malaysia’s healthcare offerings. MHX Yogyakarta 2026 forms part of MHTC’s broader strategy to strengthen long-term partnerships with communities, healthcare stakeholders, and local organisations across Indonesia, while supporting MYMT 2026’s goals to position Malaysia as the world’s preferred medical tourism destination.

For media inquiries and further information, please contact:

Mohamad Shahizam Fauzi
Head, Communications
+603 8776 6168
shahizam.f@mhtc.org.my

Siti Hamidah Mohd Najib
Senior Executive, Communications
+603 8776 6168
hamidah.m@mhtc.org.my

About Malaysia Healthcare Travel Council

Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the “Malaysia Healthcare” brand. MHTC enhances, coordinates, and promotes Malaysia’s healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 91 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation’s first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia’s world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry’s significant contribution to the national economy.

MHTC’s website: https://www.malaysiahealthcare.org.

WYF Brings Together 400+ Students for Future Liberal Arts Leadership Summit in Macao

MACAU, Aug. 24, 2026 /PRNewswire/ — World Youth Forum (WYF), an international nonprofit platform engaging 500,000+ young people annually across 30+ countries through education, competitions, conferences and youth-led initiatives, concluded WYF-FLALS 2026 in Macao, bringing together 400+ students for five days of interdisciplinary learning and cross-cultural collaboration at the Future Liberal Arts Leadership Summit.

WYF Brings Together 400+ Students for Future Liberal Arts Leadership Summit in Macao
WYF Brings Together 400+ Students for Future Liberal Arts Leadership Summit in Macao

Participants came from more than 10 countries and regions, including Cambodia; China, including Hong Kong SAR, Macao SAR and Taiwan region; India; Indonesia; Singapore; Thailand; the United States; and Vietnam (listed in alphabetical order). Following WYF-FELS in Hong Kong, WYF-FLALS concluded the 2026 summit series, bringing together more than 1,000 young people through economics, liberal arts and cross-cultural exchange.

Jointly initiated by WYF and the Organizing Committee of International Academic Decathlon (IAD), WYF-FLALS explored Our Changing Climate through social science, literature, fine arts, science, mathematics, economics and music. Through interdisciplinary challenges, projects, speeches and exchanges, students examined the scientific, economic, social and cultural dimensions of climate change.

Guests included Wong Yee Lam, Member of the Administrative Committee, Commerce and Investment Promotion Institute, Cheng Wai Tong, Deputy Director, Macao Government Tourism Office, Cheong Man Fai, Head of the Department of Youth Affairs, Education and Youth Development Bureau, Li Feilong, Director of the Taiwan Affairs Department, Liaison Office of the Central People’s Government in the Macao SAR, Jia Qiong, Second Secretary, Department of Information and Public Diplomacy, Office of the Commissioner of the Ministry of Foreign Affairs of the People’s Republic of China in the Macao SAR, Lao Ngai Leong, Deputy to the National People’s Congress, Si Ka Lon, Deputy to the National People’s Congress, Wong Kit Cheng, Vice-Chairperson of the All-China Youth Federation, Lam Ieng Pui, Founding President, Chinese Youth Advancement Association, Zhang Senhua, President, Chinese Youth Advancement Association, Zhao Gang, Director-General, Global Innovation Center, Amy Dosch, Executive Director, United States Academic Decathlon (USAD), Henry Peng, Global Council Member, World Youth Forum (WYF). Through academic sessions and exchanges with students, they connected classroom knowledge with global challenges and encouraged participants to approach complex issues from multiple perspectives.

Highlights included the Super Quiz, Academic Exploration Fair, Team Spark & Global Fusion Fest, U20–Master Call, U20–Idea Incubation, Themed Speech, U20–Youth Voice and Bridging Worlds: Real-World Learning Journey. Awards recognized excellence in academics, teamwork, communication and creativity.

WYF will continue working with IAD, schools, educators and international partners to expand access to interdisciplinary, challenge-based learning.

Hanmi Pharm Signs Exclusive Licensing Deal with Genentech for Novel Obesity Therapy

  • HM17321, a proprietary UCN2 (urocortin-2) analog, is being developed as a treatment for chronic-weight management and associated conditions, including obesity
  • Total deal value of up to $2.3 billion, including upfront, milestone payments and tiered royalties based on net sales

SEOUL, South Korea, Aug. 24, 2026 /PRNewswire/ — Hanmi Pharm announced today that it has entered into an exclusive licensing agreement with Genentech, a member of the Roche Group, for the development, manufacturing, and commercialization of Hanmi’s novel metabolic treatment candidate, HM17321 (UCN2), for obesity and associated conditions such as type 2 diabetes and cardiovascular diseases, worldwide. The agreement excludes South Korea.

HM17321 is a proprietary UCN2 (urocortin-2) analog with a non-incretin mechanism of action and represents a potential first-in-class treatment designed to simultaneously promote weight loss and preserve lean body mass. In contrast, while existing GLP-1 based incretin therapies have demonstrated meaningful weight reduction, these therapies are associated with a reduction in lean body mass.

In preclinical studies, HM17321 has shown both quantitative and qualitative improvements in weight reduction when used as a monotherapy and in combination with GLP-1-based therapies. Furthermore, as a peptide-based therapeutic, HM17321 may have future potential for use in fixed-dose combination (FDC) products or combination regimens with incretin-based treatments.

In November 2025, Hanmi received IND (Investigational New Drug) clearance from the U.S. FDA (Food and Drug Administration) to initiate a Phase 1 clinical trial of HM17321. The ongoing clinical study is evaluating the safety, tolerability, pharmacokinetics, and pharmacodynamics of HM17321 in healthy volunteers and individuals with obesity.

Hanmi will be responsible for completing the Phase 1 clinical trial, after which Genentech will take over development starting with Phase 2 clinical trials.

In-Young Choi, Senior Executive Vice President, Head of R&D Division of Hanmi Pharm stated, “The paradigm of obesity treatment is evolving beyond simple weight reduction toward improving body composition and restoring metabolic health. We are very pleased that the differentiated scientific mechanism and development potential of HM17321 have been recognized by the global market. Hanmi Pharm will continue to dedicate its efforts to developing innovative medicines that can deliver more fundamental and differentiated therapeutic value to patients.”

“With our growing cardiometabolic pipeline and strong diagnostic expertise, Roche is advancing a portfolio designed to meet the diverse needs of people living with obesity and related health conditions,” said Boris L. Zaïtra, head of Roche Corporate Business Development. “By licensing this next-generation investigational therapy with first-in-class potential from Hanmi, Roche and Genentech will pursue a differentiated approach to selectively reduce fat mass while improving both muscle mass and muscle function. We look forward to further developing this medicine in order to address important unmet needs for people living with obesity and other metabolic diseases.”

Under the terms of the agreement, Hanmi will receive an upfront payment of USD 190 million from Genentech. Including development, regulatory, and commercial milestone payments, the total deal value could reach approximately USD 2.3 billion. In addition, Hanmi will be eligible to receive tiered royalties on future product sales following commercialization.

Laos Intensifies Crackdown on Cybercrime, Foreign Suspects Handed Over

On 22 August, police raided several suspected cybercrime operations around the Sanjiang Market area in Vientiane, targeting activities run from hotels and apartments. Sikhottbaong district, Vientiane., Laos. (Photo: Ministry of Public Security)

gambling, and immigration violations across Vientiane, Bokeo, and Savannakhet provinces.

Authorities detained hundreds of suspects and handed over or deported nearly 150 foreign nationals in just a few days.

Drugs and Gambling Networks Targeted

On 18 August, in Savannakhet’s Kaysone Phomvihane City, police dismantled a drug trafficking ring following a tip from a local resident. Officers arrested three suspects and seized tens of thousands of amphetamine pills, packets of drug-laced coffee, a pistol, and a large amount of cash.

The following day, police raided an online gambling operation operating from an office at Royal Square in Vientiane’s Sikhottabong district. Officers arrested seven Lao nationals who worked as chat administrators for the illegal site and seized dozens of computers and mobile phones used to run the operation.

Foreign Suspects Handed Over

Authorities then turned their attention to border enforcement.

On 20 August, Bokeo authorities handed over 152 Chinese and Thai nationals in two separate operations. Officials transferred 145 Chinese nationals, including 136 suspected of telecommunications fraud, to China through the Mohan Checkpoint. Immigration police also handed over seven Thai nationals to Thai authorities at the 4th Lao-Thai Friendship Bridge to face legal proceedings.

The following day, authorities handed over another 64 Thai nationals to Thailand in connection with the ST Vegas case.

As of 24 August, Lao authorities had transferred 332 of the 373 Thai nationals detained in that case to Thai authorities, leaving 41 in Lao custody.

On 22 August, police also raided several suspected cybercrime operations around the Sanjiang Market area in Vientiane, targeting activities run from hotels and apartments. Authorities have not yet released details about arrests or seized evidence.

Part of a Nationwide Campaign

The latest operations form part of a broader government campaign against online scams and other cross-border crimes.

Lao officials say authorities arrested more than 4,400 cybercrime suspects from 25 nationalities during the first half of 2026, followed by more than 1,000 arrests in July and nearly 1,000 in August.

The government has stepped up cooperation with China and Thailand to target scam networks, drug trafficking, and illegal immigration, particularly in border areas.

Investigations remain ongoing, with authorities continuing to trace additional suspects and identify those allegedly running the networks.

US Court Strikes Down 75-Country Visa Pause, but Ruling Does Not Lift Laos Travel Ban

US court ruling on 75-country immigrant visa pause and Laos travel restrictions.
A picture used for illustration purpose only.

A US federal judge has struck down a Trump administration policy that paused immigrant visa processing for nationals of 75 countries, including Laos.

The ruling, issued on 21 August by US District Judge Jeannette Vargas in Manhattan, found that the State Department had exceeded its legal authority by stopping consular officers from individually assessing applicants and instead suspending visa issuance based on nationality.

But the decision does not lift the separate US travel restrictions currently covering Lao nationals.

Laos remains subject to a partial entry and visa suspension under a Presidential Proclamation issued by President Donald Trump in June 2025.

That means the court ruling does not, by itself, reopen the US immigrant visa process for Lao citizens for the time being.

Why Laos Was on Both Lists

The two measures are separate and came from different parts of the Trump administration’s immigration policy.

The State Department introduced the 75-country immigrant visa pause on 21 January 2026. It stopped the issuance of immigrant visas to nationals of the listed countries while the department reviewed concerns about applicants potentially becoming a “public charge.” Laos was among the 75 countries under that policy.

Judge Vargas ruled that the policy was unlawful because it prevented consular officers from carrying out the individualized assessments required under US immigration law. She described the policy as “patently unlawful.”

The lawsuit was brought by immigrant rights groups, visa applicants and US citizens sponsoring family members.

The court has now vacated that State Department policy. The ruling therefore affects the 75-country pause itself, rather than the separate presidential travel restrictions imposed on individual countries.

Judge Vargas gave the Trump Administration and the immigrant rights groups until 11 September to propose how the remaining issues should be resolved. The US government may appeal, meaning the ruling could change and further guidance may follow, so embassy processing arrangements remain uncertain.

What the Court Ruling Changes

The ruling is still significant for applicants from countries that appear on the 75-country list but are not subject to a separate presidential entry suspension.

For those applicants, the State Department’s blanket pause can no longer serve as the basis for refusing immigrant visas.

For Lao applicants, however, the situation is different. The court removed one layer of visa restrictions, but another, separate presidential proclamation remains in place.

The US State Department has not yet issued detailed guidance on how embassies should implement the ruling alongside the existing country-specific restrictions.

From Vietnam to the U.S: East West Barbershop takes on the world’s most competitive market


HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 24 August 2026 – A Vietnamese men’s grooming brand is preparing to enter the U.S. market with a business model that has been developed and scaled across Asia. The move will be an important test of East West Barbershop (Dong Tay Barbershop)’s ability to expand internationally, taking one of Asia’s leading men’s grooming chains into the world’s most competitive barbershop market.

East West Barbershop (Dong Tay Barbershop) has established a presence in several overseas markets, including Thailand, China, Uzbekistan and Europe.
East West Barbershop (Dong Tay Barbershop) has established a presence in several overseas markets, including Thailand, China, Uzbekistan and Europe.

From a Vietnamese barbershop to an international network of more than 130 locations

In the global men’s grooming industry, building an international brand requires barbershop chains to solve a fundamental challenge: How can they standardize services, train staff, maintain a consistent customer experience and scale their model without losing their identity?

This is the formula behind many of the world’s leading names in the hair and grooming industry, including Great Clips, Supercuts, Sport Clips Haircuts, TONI&GUY, QB House and Jawed Habib Hair & Beauty. These brands have transformed a service industry traditionally dependent on individual craftsmanship into scalable business systems.

East West Barbershop (Dong Tay Barbershop) is pursuing a similar path. Founded in Vietnam in 2018, the company has grown into a network of more than 130 locations, with over 1,000 barbers, while gradually expanding into international markets. At this scale, East West operates in a different league from independent barbershops.

The value of a barbershop chain with hundreds of locations lies in its ability to deliver a consistent experience across the entire network. This is also why East West Barbershop (Dong Tay Barbershop) has been ranked among the Top 10 large-scale grooming brands in the world.

But as it prepares to enter the U.S. market, the key question is whether this model can be successfully transferred and operated in a completely different market.

Beyond the haircut: When a barbershop becomes an experience

East West Barbershop (Dong Tay Barbershop) seeks to differentiate itself by developing an “Experiential Barbershop” concept, combining grooming with relaxation and entertainment.

From the moment customers walk through the door, they are greeted by a space filled with greenery, along with relaxation areas featuring pool tables, chess, a piano, a bar and bookshelves. The chain, which caters exclusively to men and boys, also features car-themed barber chairs and dedicated play areas for its younger customers.

East West Barbershop (Dong Tay Barbershop) — The ultimate destination for men to relax and unwind
East West Barbershop (Dong Tay Barbershop) — The ultimate destination for men to relax and unwind

Its services extend well beyond a haircut, including hair washing, ear cleaning, massage, hair restoration treatments, perming, coloring, nail care, shoe cleaning and phone sanitization.

East West Barbershop (Dong Tay Barbershop) aims to change the way customers perceive a barbershop. Rather than simply purchasing a grooming service, customers can take time to relax, look after themselves or bring their children along to a space designed around the overall experience.

As consumers increasingly value the overall experience alongside service quality, this approach reflects the changing dynamics of the men’s grooming market.

The United States: East West Barbershop’s next major test

The United States is no random choice. It represents the next step in East West Barbershop (Dong Tay Barbershop)’s international strategy, building on a business model that has already been tested in Vietnam and several overseas markets.

Mr. Nguyen Hoai Thanh, Chairman of Dong Tay Barbershop Vietnam Joint Stock Company, said: “We chose the United States not because it is the easiest market to enter, but because it is one of the most demanding and competitive barbershop markets in the world. If a model built in Vietnam can succeed in the U.S., it would be the clearest testament to East West Barbershop’s ability to take its brand and business model to the international stage.”

The U.S. is home to many major barbershop and salon brands and is one of the world’s most mature markets for franchising in the service sector.

Great Clips is a prime example. With thousands of salons across the United States and Canada, the brand demonstrates the scale a haircut business can achieve when its model is standardized and successfully replicated.

Supercuts, Sport Clips and many other chains have likewise spent years building strong brand recognition and extensive customer networks.

Against this backdrop, the Vietnamese brand must answer a fundamental question: Why would American consumers choose a brand from Vietnam over names they already know and recognize?

East West Barbershop (Dong Tay Barbershop)’s answer is not simply to compete on price. Its goal is to “export” a business model that combines customer experience, workforce training, operating standards and franchising.

This requires the company to turn its operational experience into a transferable system while addressing the many differences between Vietnam and the United States.

East West Barbershop (Dong Tay Barbershop) identifies barber training, skills standardization and the ability to adapt to a new environment as key foundations of this process. International expansion also creates opportunities for Vietnamese barbers to gain exposure to international working environments.

East West Barbershop (Dong Tay Barbershop) has also linked its development with social initiatives, including free vocational training for young people, mobile haircut programs offering free services, and contributions to charitable activities. These efforts contribute to a distinctive brand story: a service business seeking to develop its brand, its profession and its community at the same time.

After nearly a decade of establishment and development, East West Barbershop (Dong Tay Barbershop) is gradually proving that a business model built in Vietnam can be standardized, franchised, and compete on the same playing field as the major players in the global hair industry.

If successful in the U.S., East West Barbershop (Dong Tay Barbershop)’s story will go beyond being a Top 10 brand or a network of more than 130 locations. It will be the story of how a Vietnamese service business transformed capabilities built at home into a model capable of reaching the global stage.

Hashtag: #EastWestBarbershop #Dongtaybarbershop

The issuer is solely responsible for the content of this announcement.

East West Barbershop Vietnam Joint Stock Company

Established: 2018

Country: Vietnam

Number of locations: 130+ across Vietnam, Thailand, China, Uzbekistan and Hungary

Head Office: 23rd Floor, Landmark 81, Ho Chi Minh City, Vietnam

Email:

Website: dongtaybarbershop.com

Hotline: +84 1900 4737

Mobile: +84 901 602 902

IBM Study: Sports Fans Want Streamlined Digital Experiences as Platform Choices Expand

  • AI use among surveyed sports fans increased in 2026, with accuracy driving fan trust
  • Nearly half of respondents would download a single, consolidated sports app — but only about 3 in 10 would pay for one
  • Managing multiple subscriptions has become a source of frustration for surveyed sports fans

ARMONK, N.Y., Aug. 24, 2026 /PRNewswire/ — New research commissioned by IBM (NYSE: IBM) reveals the digital expectations of surveyed sports fans are rising as they navigate more platforms, subscriptions and technology.

According to the latest IBM Sports Intelligence Report*, based on responses from more than 20,000 sports fans across 12 countries, 46% of those surveyed say their expectations for digital sports experiences are higher than they were one to two years ago. That shift is already visible in their viewing habits. Thirty percent (30%) of surveyed fans say they are most likely to use a subscription streaming service to watch live sports, nearly even with the 29% who select linear broadcast. Respondents who watch sports through digital platforms – such as streaming services — cite convenience (43%) and access to exclusive content (27%) as the top reasons for choosing digital viewing over linear.

AI usage gains momentum, as accuracy shapes the AI-powered sports experience
AI use among all respondents increased from 52% to 69% year over year, while 59% say they trust AI-generated sports content — down from 63% last year. As AI becomes more widely utilized, the data suggest that familiarity may be a factor in driving trust: surveyed fans who already use AI trust AI-generated sports content nearly three times more than those who do not (74% vs. 27%). According to the research, accuracy matters more to fans than speed: 44% of respondents prioritize highly accurate sports information compared with 23% who prioritize speed, while accuracy is the top driver of trust in AI-powered insights, cited by 45%.

Sports apps emerge as a central hub for fandom
Nearly three-quarters (72%) of surveyed fans report using sports apps. A similar share (74%) say they trust sports apps and digital platforms to provide accurate and reliable information, second only to traditional broadcasters at 79%. Many are also seeking a more consolidated experience. While 47% of respondents say they would be likely to download and use a centralized sports app, only 29% are willing to subscribe and pay for one. Premium live viewing and having all content in one place are top potential drivers of paid sports app subscriptions at 61% each, followed closely by exclusive content and an ad-free experience, both at 58%. 

Among surveyed sports app users, 40% cite having information in one place as the leading motivator for using sports apps, while 35% use them for real-time updates when unable to watch or listen to an event. In addition, 30% of these respondents say they use live statistics and analytics more than they did one to two years ago, making it the fastest-growing app feature measured. Apps also extend beyond information and engagement to transactions. In the past year, 33% of surveyed users bought tickets, 30% ordered food or beverages at a live event, and 29% purchased merchandise through a sports app.

“Sports fans want reliable, connected digital experiences that bring everything together in one place so they don’t need to toggle back and forth between multiple apps,” said Kameryn Stanhouse, Vice President, Sports and Entertainment Partnerships, IBM. “As fans’ digital expectations keep growing, the organizations that earn their trust will be the ones that combine accuracy with streamlined experiences that put the power in fans’ hands.”

Other key findings:

  • More platform choices add complexity for fans: 39% of surveyed fans report frustration with managing multiple subscriptions to watch sporting events they care about, rising to 46% among Gen Z respondents.
  • Fans expect their viewing habits to evolve: 75% of respondents believe their sports viewing habits will change in the next two to three years, including 89% of Gen Z and 84% of Millennial fans. More than one-third (36%) of all surveyed fans expect to watch more live broadcast or streaming events.
  • Sports creators influence fans well beyond the game: Nearly half (49%) of surveyed fans follow sports creators, increasing to about 6 in 10 among Gen Z and Millennial fans. Their reach extends past sports, with 70% of surveyed followers confirming creators shape their opinions or awareness in areas such as fashion, music or technology, including 22% who say creators influence multiple aspects of their lifestyle.

To view the full study, visit: https://newsroom.ibm.com/image/IBM+Sports+Intelligence+Report+August+2026.pdf 

*Study Methodology
This survey was commissioned by IBM and conducted by Morning Consult in June 2026 among a total sample of 20,589 sports fans ages 18 and older in the US, Canada, the UK, France, Germany, Italy, Spain, India, the UAE, Saudi Arabia, Mexico and Brazil. The interviews for each country were conducted online, and the data is unweighted, with ~2,000 responses per market in the US, Canada, the UK, France, Germany, Italy, Spain, and India and ~1,000 responses per market in the UAE, Saudi Arabia, Mexico and Brazil.

To qualify for this survey, respondents must be at least an average sports fan and follow one or more of the following sports: soccer, cricket, tennis, basketball, baseball, rugby, golf, American football, F1 racing, track and field, swimming, and the Olympics.

About IBM
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Media contact:

Marisa Conway
IBM Corporate Communications
conwaym@us.ibm.com