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Xinhua Silk Road: Fujian’s Nanping and Fuzhou deepen “mountain-sea cooperation” for shared development

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BEIJING, Nov. 5, 2025 /PRNewswire/ — The photo shows the exterior view of the “Wuyi Landscape” agricultural and speciality products exhibition center in Fuzhou, southeast China’s Fujian Province. 

The photo shows the exterior view of the
The photo shows the exterior view of the “Wuyi Landscape” agricultural and speciality products exhibition center in Fuzhou, southeast China’s Fujian Province.

Fujian’s Nanping and Fuzhou are deepening their “mountain-sea cooperation” to advance coordinated regional development, with fruitful results seen across industry, culture, transport and ecology.

Since the partnership began, both sides have leveraged complementary strengths and refined collaboration mechanisms. 30 government departments and state-owned enterprises have signed cooperation agreements, while joint efforts in tourism, education, and logistics have flourished.

In Fuzhou, the “Wuyi Landscape” agricultural and speciality products exhibition center, opened in 2024, has become a vibrant showcase of Nanping’s tea and agricultural products, hosting over 30 cultural events and attracting about 17,000 visitors.

Educational ties are expanding as well. Under the 2024 cooperation framework, more than 23,000 Fuzhou students have participated in study tours in Nanping, experiencing the region’s rich ecological and cultural heritage. Joint programs are also strengthening teacher training and vocational education.

Industrial collaboration between Fuzhou and Nanping continues to deepen. The two cities are jointly advancing the Minjiang River shipping route to build an efficient logistics network that lowers costs and enhances competitiveness.

To date, 32 cooperative investment projects worth 8.4 billion yuan have been signed, injecting new momentum into the province’s high-quality development. The growing “mountain-sea cooperation” is becoming a model of coordinated progress in the new era.

Original link: https://en.imsilkroad.com/p/348152.html

Ultra Maritime Provides Next Generation Torpedo Defence to Australia’s Hunter Class Frigates

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ADELAIDE, Australia, Nov. 5, 2025 /PRNewswire/ — Ultra Maritime, the premier provider of torpedo defence and anti-submarine warfare solutions, has been selected to provide next generation torpedo defence capabilities for the Royal Australian Navy’s (RAN) Hunter Class Frigate Program. This award adds to an expanding set of crewed and uncrewed vessels benefiting from Ultra Maritime’s pioneering technologies.

Vice President and General Manager of Ultra Maritime Australia Jonathan Sadleir AM signs the contract with BAE Systems Australia for the company's Surface Ship Torpedo Defense System on the Hunter Class Frigate at IndoPac 2025.
Vice President and General Manager of Ultra Maritime Australia Jonathan Sadleir AM signs the contract with BAE Systems Australia for the company’s Surface Ship Torpedo Defense System on the Hunter Class Frigate at IndoPac 2025.

The Hunter class will deploy Ultra Maritime’s Surface Ship Torpedo Defence (SSTD), combining a single in-line towed array with automatic threat alert for unparalleled performance, maintaining a high probability of detection coupled with low false alarm rate whilst minimizing overall operator workload. The contract from BAE Systems Maritime Australia provides the RAN with a full “sense to effect” capability to keep ships and crews safe from torpedo threats.

Ultra Maritime previously announced that its Hull Mounted Sonar (HMS) has also been selected for the Hunter class. Both systems are included in the baseline Global Combat Ship anti-submarine warfare (ASW) design, meaning the RAN will share commonality with the UK, Canada, Norway, plus other countries that use this premiere hull form in the future. The RAN will see not only benefit from scale and commonality, but through future spiral developments and through life support.

Leveraging Ultra Maritime’s strong Adelaide presence, global technology and expertise in crewed and uncrewed undersea warfare, the company is positioned to support future maritime programs for AUKUS while continuing to grow and develop Australia’s sovereign undersea warfare capabilities.

About Ultra Maritime

Ultra Maritime is a global leader in anti-submarine warfare (ASW) solutions across airborne, surface and undersea domains, charting a path to the future of unmanned and hybrid maritime dominance. With world-leading ASW technology, experts, decades of experience and significant investments across the business, Ultra Maritime is developing new, unique capabilities at an unprecedented rate. Operating across the U.S., Canada, UK and Australia, Ultra Maritime brings allied navies solutions today for tomorrow’s advantage through strategic partnerships and groundbreaking technology. At Ultra Maritime, the theoretical is suddenly achievable.

Visit our website www.umaritime.com, and follow us on LinkedIn.

Photo – https://laotiantimes.com/wp-content/uploads/2025/11/ultra_maritime_signs_the_contract_with_bae_systems.jpg 

Voice Agent Pioneer WIZ.AI Raises Tens of Millions in Series B to Scale Enterprise AGI Solution Globally

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With industry-leading localisation and proven LLM applications, WIZ.AI is set to deepen its root in LLM application and expand its footprint in new emerging markets.

SINGAPORE, Nov. 5, 2025 /PRNewswire/ — WIZ.AI, a Singapore-based AI company pioneering the enterprise application of large language models (LLMs) in Southeast Asia, today announced the successful closing of its Series B funding round, raising tens of millions of USD.

The round was led by SMBC Asia Rising Fund, the corporate venture capital arm of Japan’s Sumitomo Mitsui Banking Corporation (SMBC). It saw participation from new strategic investors, including Beacon Venture Capital (the venture arm of Thailand’s Kasikorn Bank) and SMIC SG Holdings. Existing investors, including Singtel Innov8 (the venture arm of Singtel Group) and Granite Asia, also deepened their commitment, reaffirming their confidence in WIZ.AI’s technological leadership and market vision.

Pioneering Localised AI for the Enterprise

As one of the first to deploy enterprise GenAI and LLM solutions in Southeast Asia, WIZ.AI has set a new standard for intelligent customer engagement. The company’s platform is celebrated for its unmatched accuracy and natural conversational quality in complex local languages and dialects, delivering a superior customer experience that is both culturally nuanced and highly effective.

Designed for the rigours of large-scale enterprise demands, WIZ.AI’s solutions are built on a foundation of robust security and proven maturity. A key differentiator is the platform’s architecture, which provides clients with the agility for rapid scaling up or down—ensuring they can adapt swiftly to changing business needs in dynamic markets.

Growth, Innovation, and a Vision for the Future

Since its inception in 2019, WIZ.AI has demonstrated a consistent trajectory of robust growth, with revenue surging by over 100% in the most recent 2024-2025 period. This success is driven by its ability to deliver tangible business outcomes through AI.

“This funding is a powerful endorsement of our ‘local-first’ strategy and our role as a pioneer in applying LLMs to solve real-world business challenges in the region,” said Jianfeng Lu, Founder and CEO of WIZ.AI. “It will empower us to further enhance our platform‘s capabilities, in delivering even more secure, scalable, and human-like AI solutions, and in completing Wiz.AI’s AI Transformation Strategy for enterprises. Furthermore, we are excited to deepen our market penetration and expand into new frontiers like Latin America.”

Highlighting the strategic alignment, Keiji Matsunaga, General Manager of the Digital Strategy Department at SMBC, commented: “SMBC Group has positioned AI at the core of its business transformation strategy to reimagine customer experience. We believe WIZ.AI’s human-like voicebot solution—capable of adapting to diverse local languages, regional nuances, and accents—will serve as a critical enabler in accelerating our transformation across the APAC region.”

Beacon VC’s Managing Partner, Thanapong Na Ranong, expressed profound confidence in the startup‘s mission and technology. “We believe this solution has the potential to transform the economy,” stated Thanapong. “By shifting repetitive tasks, WIZ.AI is providing the workforce with the flexibility to upskill into more creative or critical roles. Crucially, the technology itself, while localized, is inherently scalable, designed to onboard clients in new sectors and geographies. Beacon VC sees this investment as more than just a financial opportunity; it‘s a chance to accelerate a paradigm shift in employment and economic output, positioning WIZ.AI as a critical enabler of the future of work.”

Sharan Makhija, Sr. Director of Investments at Singtel Innov8, commented, “WIZ.AI‘s human-like voice AI solutions have been adopted and have demonstrated good outcomes across a range of use cases within the Singtel Group. We look forward to continuing our journey with WIZ.AI”.

Fueling the Next Phase of Growth

The new funding will accelerate enhancements to WIZ.AI’s core AGI platform and support strategic expansion into new emerging markets. This investment will extend the company’s AI capabilities across a wider range of customer engagement scenarios.

Additionally, WIZ.AI will further develop its AI Partner Solutions, providing end-to-end AGI implementation services tailored for the Southeast Asian market. These solutions ensure seamless technology integration and measurable business outcomes for enterprises across the region.

About WIZ.AI

WIZ.AI is a leading voice agent company specialising in AI-powered omnichannel customer engagement. Our mission is to build leading AI products for emerging markets, empowering enterprises to operationalise AI safely, efficiently, and at scale. We help global businesses connect with customers more effectively by delivering the right message at the right time through the right channels, including telephony, chat, messaging, and email.

About SMBC Asia Rising Fund

SMBC Asia Rising Fund serves as the corporate venture capital arm of SMBC, one of the leading banks in Japan. Designed to accelerate business development and cultivate strategic partnerships, the fund invests in high-potential startups actively operating across the Asia-Pacific region. Through this initiative, SMBC Group seeks to enhance its business capabilities and deliver innovative solutions to clients by leveraging emerging technologies, collaborating with portfolio companies, and developing new business models and products.

About Beacon Venture Capital

Beacon Venture Capital was officially established in 2016 to serve as the venture capital arm of Kasikornbank PLC (SET: KBANK), a leading commercial bank in Thailand. Beacon VC focuses on strategic investments in early to growth-stage technology startups covering financial technology (FinTech), consumer internet, and enterprise technology. The current fund size is 255 million US dollars. Some of the startups in which the fund has invested include FlowAccount and Jitta in Thailand, as well as Nium in Singapore.

About SMIC SG Holdings

SMIC SG Holdings Pte. Ltd. is a 100% owned subsidiary of SM Investments Corporation and is an investment holding company for potential minority stakes in foreign companies.

Stripe and NEC to Provide Face Recognition Payment Service via Stripe Terminal

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– Demonstration of Face Recognition Payments with Stripe Reader S700 at Singapore FinTech Festival –

TOKYO, Nov. 5, 2025 /PRNewswire/ — Stripe and NEC Corporation (NEC; TSE: 6701) have begun exploring integration of the Stripe Reader S700 payment terminal, compatible with the unified commerce solution Stripe Terminal, with NEC’s face recognition payment service. By combining Stripe’s payment terminals, payment services, and functions with NEC’s face recognition technology, which boasts world-leading authentication accuracy*, the companies aim to provide secure, simple, and convenient hands-free payments, enhancing customer experience value.

Stripe and NEC will showcase this face recognition payment experience with the Stripe Reader S700 at the Singapore FinTech Festival from November 12 to 14.

Stripe Terminal is a robust unified commerce solution, seamlessly integrating in-store and online payments to enhance customer experiences across channels. Available in 25 countries, it delivers real-time customer insights via a unified dashboard. The Wi-Fi-enabled Stripe Reader S700, designed for both countertop and handheld use, offers intuitive, smartphone-like functionality for superior ease of use.

Face recognition payment experience with Stripe Reader S700
Face recognition payment experience with Stripe Reader S700

Face recognition payment experience with Stripe Reader S700
Face recognition payment experience with Stripe Reader S700

“Through this collaboration, Stripe is proud to support NEC’s world-renowned face recognition technology, enabling its use for payments through our unified commerce solution, Stripe Terminal.” said Daniel Heffernan, Product Lead of Stripe Japan. “By taking this step, we aim to enhance the shopping experience for the consumers around the world.”

“NEC is confident that the advanced customizability of the unified commerce solution Stripe Terminal will help to address a wide range of challenges in face-to-face payment scenarios,” said Kazuhisa Shimizu, Corporate Senior Vice President, Managing Director, Financial Solutions Division, NEC Corporation. “By combining NEC’s world-class face recognition technology with Stripe’s globally trusted payment platform, we aim to provide a new payment experience and create a world where everyone can safely, easily, and conveniently utilize digital technology.”

*NEC has achieved the No.1 ranking multiple times in face recognition benchmark tests conducted by the U.S. National Institute of Standards and Technology (NIST). Please note that NIST evaluation results do not constitute an endorsement of any particular system, product, service, or company by the U.S. government.

https://www.nec.com/en/global/solutions/biometrics/index.html

About Stripe

Stripe is building programmable financial services for millions of businesses globally. Millions of companies use Stripe to accept payments online and in person, embed financial services, power custom revenue models, and build a more profitable business. Headquartered in San Francisco and Dublin, Stripe processes over $1.4 trillion of payments annually, equivalent to 1.3% of global GDP. Stripe users include half of the Fortune 100, 80% of the Forbes Cloud 100 and 78% of the Forbes AI 50. Through its scale and investments in R&D—particularly artificial intelligence and stablecoins—Stripe accelerates the utility of frontier technology in the global economy.

About NEC

The NEC Group leverages technology to create social value and promote a more sustainable world where everyone has the chance to reach their full potential.

NEC Corporation was established in 1899. Today, the NEC Group’s approximately 110,000 employees utilize world-leading AI, security, and communications technologies to solve the most pressing needs of customers and society.

For more information, please visit https://www.nec.com, and follow us on Instagram, Facebook, and LinkedIn.

YouTube: https://www.youtube.com/user/NECglobalOfficial

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2025 NEC Corporation.

Taiwan Smart Manufacturing Showcases Innovation and Collaboration at METALEX 2025

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BANGKOK, Nov. 5, 2025 /PRNewswire/ — Taiwan’s Precision Machinery Research & Development Center (PMC) is leading five outstanding manufacturers to METALEX 2025 under the “TAIWAN SELECT” banner, showcasing cutting-edge technologies in automation, digital transformation, and precision engineering. With strong support from both government and industry, this initiative highlights Taiwan’s leadership in smart manufacturing and its growing partnership with ASEAN industries.

Event Information
Event Information

Driving Smart Transformation for ASEAN

Taiwan’s precision machinery industry continues to push the boundaries of innovation, sustainability, and industrial integration. At METALEX 2025, visitors will experience how Taiwan Smart Manufacturing delivers solutions that combine intelligence, reliability, and performance—empowering factories in automotive, aerospace, and energy sectors toward smarter, greener production.

Five TAIWAN SELECT Innovators

Chi Zong introduces battery-powered hoists and portable winches that offer cordless mobility and safer lifting for construction, logistics, and EV manufacturing.
Kent Industrial presents high-precision surface grinding technology with automated stability and energy efficiency, achieving faster, cleaner, and more sustainable machining.
Palmary showcases CNC internal grinding solutions that deliver superior accuracy and finish through simultaneous rotation and grinding—ideal for molds and precision parts.
Quaser features 5-axis machining with flexible automation, enabling round-the-clock precision production for aerospace, medical, and semiconductor applications.
Sun Firm highlights heavy-duty CNC and vertical lathes with multi-axis control and live tooling, offering high rigidity and efficiency for large-scale industrial components.

Press Conference, Forum & Business Matching

The TAIWAN SELECT Press Conference, on November 19 (Wednesday) at 2:00 PM, Hall 102, Booth BM09, will unveil these innovations through live product presentations and networking opportunities.

The following day, the PMC Forum – “Shaping the Future of Smart Manufacturing” will bring together thought leaders from Tongtai, L.K. Machinery, and Palmary, sharing real-world insights into digitalization, sustainability, and Taiwan–Thailand collaboration.

Throughout the four-day exhibition, daily business matching sessions organized by PMC will connect ASEAN buyers with Taiwan’s leading machinery suppliers.

Participants can also receive exclusive souvenirs and join daily lucky draws featuring a wide range of exciting prizes—celebrating innovation and strengthening connections between Taiwan and Thailand’s manufacturing industries.

With innovation, precision, and partnership at its core, Taiwan Smart Manufacturing continues to shape the future of ASEAN industry—where ideas meet opportunity.

Siemens Receives Frost & Sullivan’s 2025 Southeast Asian Data Center Infrastructure Solutions Company of the Year Recognition for Excellence in Technological Innovation and Advanced Automation

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This company is recognized for combining advanced simulation, product innovation, and automation to deliver operational flexibility, sustainability, and continuous innovation across Southeast Asia’s data center market.

SAN ANTONIO, Texas, Nov. 5, 2025 /PRNewswire/ — Frost & Sullivan has named Siemens the 2025 Southeast Asian Company of the Year in the data center infrastructure solutions industry for its outstanding achievements in technological innovation, operational excellence, and customer impact. This recognition highlights Siemens’s leadership in delivering advanced automation and digitalization solutions that enhance performance, reliability, and sustainability for data center operators across the region.

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Siemens excelled in both, demonstrating its ability to align strategic initiatives with market demand while executing them efficiently and consistently across diverse Southeast Asian markets. “Frost & Sullivan recognizes Siemens for aligning sustainability commitments with continuous innovation, providing solutions that support data centers throughout their entire lifecycle. This focus builds customer trust and strengthens the company’s position as a reliable partner in an increasingly competitive market,” said Ravi Krishnaswamy, Associate Partner, Regional Leader at Frost & Sullivan.

Guided by a long-term growth strategy centered on technological breakthroughs and advanced automation solutions, Siemens continues to demonstrate agility and foresight in addressing the evolving needs of Southeast Asia’s fast-growing data center industry.

Innovation remains central to Siemens’ approach. Its latest innovations include:

  • Siemens EcoTech label: The sustainability product label provides customers with the necessary transparency on the certified products’ performance across environmentally relevant criteria. This capability enables informed decision making while supporting sustainability goals.
  • blue GIS (SF6-Free): The product facilitates the global market’s ongoing SF6 phase-out by replacing the high global warming potential gas with ‘Clean Air’ and incorporates circularity to minimize environmental impact while offering high reliability and operational safety.
  • Heat reuse solutions: Automated to capture and repurpose excess heat, these systems reduce data centers’ energy consumption and enhance sustainability.
  • Desigo CC: The open, flexible, and scalable building management system for high performing buildings allows for increased comfort, security, operational efficiency, and energy efficacy.
  • Building X: The cloud-based digital building platform offers various services and ready-to-use, AI-based applications, such as Energy Manager, Sustainability Manager, and Lifecycle Twin. Its implementation enhances energy efficiency and provides full transparency while generating higher net operating income.

“We are honored and proud to receive this award. This esteemed recognition is a powerful affirmation of Siemens’ unwavering dedication to pioneering technological innovation and delivering integrated, future-ready infrastructure that creates highly efficient, resilient, and sustainable data centers,” commented Dr Thai-Lai Pham, President and CEO of Siemens ASEAN.

Siemens has operated in Southeast Asia for more than a century, maintaining a strong presence across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its localized strategy combines regional expertise with global centers of competence to ensure that each solution is adapted to local market conditions while upholding international standards. This model allows Siemens to manage complex projects consistently and deliver measurable results across diverse customer segments.

The company’s value engineering services strengthen its customer partnerships. Dedicated centers work directly with clients to evaluate the total cost of ownership before purchase decisions, helping operators understand capital and operational impacts. Siemens also allows customer site visits to its factories to review product configurations and witness its quality standards firsthand—reinforcing transparency, reliability, and trust.

Frost & Sullivan commends Siemens for its ability to combine localized production, digital innovation, and global expertise to deliver cost efficiency, risk reduction, and customer confidence. Its structured execution, sustainability-focused product portfolio, and long-standing regional presence demonstrate the ability to deliver infrastructure solutions that meet Southeast Asia’s most pressing data center needs.

Each year, Frost & Sullivan presents the Company of the Year Recognition to an organization that demonstrates excellence in growth strategy and implementation, resulting in measurable improvements in market share, customer satisfaction, and competitive positioning. The recognition honors forward-thinking companies that redefine their industries through innovation and strategic execution.

Frost & Sullivan Best Practices Recognition

Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
Contact us: Start the discussion.

Contact

Camila Tinajero
E: camila.tinajero@frost.com

About Siemens
Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, mobility, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2024, which ended on September 30, 2024, the Siemens Group generated revenue of €75.9 billion and net income of €9.0 billion. As of September 30, 2024, the company employed around 312,000 people worldwide on the basis of continuing operations. Further information is available on the Internet at www.siemens.com.

Hong Kong’s RegTech-Driven Regulation Sets a Global Benchmark — KuCoin CEO BC Wong Highlights Hong Kong’s Credible Model for Global Digital Finance at FinTech Week

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HONG KONG, Nov. 5, 2025 /PRNewswire/ — At the “Regulator and Visionary Forum” on the main stage of Hong Kong FinTech Week 2025, BC Wong, Chief Executive Officer of KuCoin, a leading global crypto platform, acknowledged Hong Kong’s RegTech-driven and forward-looking approach to digital finance regulation, calling it a credible model for sustainable growth in the global digital finance ecosystem.

During the main stage panel discussion titled “The Globalization of Digital Asset Trading: Building a Borderless Financial Ecosystem,”  BC said: “The Hong Kong Securities and Futures Commission (SFC) has pioneered a RegTech-driven, science-based approach to regulation. This not only enhances market safety and transparency but also provides a clear framework for industry development.”


He further emphasized that maintaining consistent compliance is the cornerstone of long-term trust: “Platforms must ensure full and transparent disclosure to regulators. We cannot claim compliance in words but act otherwise. Trust comes from transparency, consistency, and accountability,” said BC.

BC added that KuCoin positions itself as a Web3 financial infrastructure, not merely an exchange. The company currently employs 1,300 staff, with over 80% being engineers, reflecting its technology and security driven foundation.

He noted that this dual focus on technology and compliance enables KuCoin to uphold the highest standards of safety and transparency, earning the trust of users and regulators worldwide. BC also highlighted that Hong Kong’s RegTech leadership reinforces KuCoin’s core belief: “A truly trusted exchange must be reliable to users, to regulators, and to its employees — and must uphold consistent standards across all jurisdictions.”

He concluded that KuCoin will continue engaging with regulators globally, including those in Hong Kong, to advance a balanced development of compliance, security, and innovation, contributing to a safe, transparent, and trustworthy global digital finance ecosystem.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust, serving over 40 million users across 200+ countries and regions. With established recognition for its reliability, the platform leverages cutting-edge blockchain technology, robust liquidity solutions, and advanced user account protections to deliver a secure trading environment. KuCoin offers access to 1,000+ digital assets and solutions including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognized by Forbes as one of the “Best Crypto Apps & Exchanges” and a “Top 50 Global Unicorn” by Hurun, KuCoin holds SOC 2 Type II and ISO 27001:2022 certifications and is committed to security, compliance, and innovation under the leadership of CEO BC Wong.

Learn more: https://www.kucoin.com/

HeyMax Launches in Hong Kong and Announces Partnership with Cathay

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The Singapore-based loyalty platform builds on its July acquisition of Hong Kong fintech krip, partnering with Cathay as part of its strategy to scale its regional rewards ecosystem and expand partner and user growth.


SINGAPORE and HONG KONG SAR – Media OutReach Newswire – 5 November 2025 – HeyMax, the Singapore-based loyalty and travel rewards platform, today announced its launch into the Hong Kong market, marking its first international expansion and a new partnership with Cathay.

The move underscores HeyMax’s ambition to build Asia’s leading open loyalty ecosystem, enabling users to earn and redeem miles across multiple brands and partners. The company also plans to quadruple its team and expand regional partnerships to support this growth.

“As one of the world’s leading travel hubs, Hong Kong plays a pivotal role in connecting global travellers,” said Joe Lu, CEO and Co-founder of HeyMax. With both strong outbound and inbound demand, it’s a key market in building our global traveller network. HeyMax is well-positioned to help consumers turn everyday spending into meaningful travel experiences, while enabling businesses in Hong Kong to tap into the travel economy as a powerful way to engage their customers and members.”

Users in Hong Kong can earn Max Miles from over 300 leading merchants including Watsons, Trip.com, Klook, Starbucks, foodpanda and redeem them for flights, hotels, and rewards from over 30 programs, including Cathay, ALL Accor, and Qatar Airways. These partnerships reflect HeyMax’s role in connecting financial, lifestyle, and travel partners through a unified rewards platform that helps businesses drive deeper loyalty and unlock new value for consumers.

As part of the launch, starting today Cathay members in Hong Kong and Southeast Asia* can convert Max Miles into Asia Miles and redeem them for travel and lifestyle rewards, including flights on Cathay Pacific, partner airlines, and over 800 partners worldwide.

“As a premium travel lifestyle brand, partnering with HeyMax enables us to further strengthen our lifestyle ecosystem beyond our home hub of Hong Kong, giving our community of travellers across Southeast Asia more ways to turn everyday spending into meaningful travel experiences,” said Jonathan Ng, Cathay Regional Head of Customer Travel & Lifestyle for Southeast Asia and Oceania. “This partnership reflects our ongoing commitment to delivering greater flexibility, value, and choice to our members, wherever they are in their travel journey.”

The partnership marks a major step in expanding HeyMax’s regional rewards ecosystem and driving new collaborations.

“Hong Kong is one of Asia’s most influential markets for travel, finance, and lifestyle, a natural fit for HeyMax’s next phase of growth,” said David B. Wang, General Manager of HeyMax Hong Kong and Global Head of Loyalty Partnerships. “Through close collaboration with our partners, we look to help brands connect more deeply with travelers via Max Miles and strengthen our growing network of airline and hotel partners.”

Beyond merchants, HeyMax is also working with major partners operating in Hong Kong and beyond such as MoneyHero, Octopus, Preferrd and Visa, who are integrating Max Miles as part of their rewards and customer engagement strategies.

In addition, HeyMax’s FlyAnywhere feature lets users redeem Max Miles for any flight, on any airline, anywhere in the world. In addition to travel rewards, users can earn miles when purchasing digital vouchers from local favourites such as HKTVmall, 7-Eleven, JHC, and Starbucks, or when shopping for select lifestyle products.

The launch comes as Hong Kong continues to attract fintech and travel-tech companies seeking to serve a growing base of regional consumers.

“We welcome HeyMax’s decision to expand in Hong Kong,” said Jayne Chan, Head of Startups at InvestHK. “HeyMax’s expansion into Hong Kong underscores the city’s status as one of the region’s most vibrant startup hubs, with strong technology-powered customer engagement that supports continued growth in the travel and loyalty sectors.”

HeyMax aims to reach one million users and issue more than 2 billion Max Miles regionally by the end of 2026. The company continues to expand across financial services, insurance, F&B, and lifestyle sectors, following fivefold year-on-year revenue growth and an annualized revenue run rate of US$6 million reported in May.

*Applicable to members in Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam.
Hashtag: #HeyMax

The issuer is solely responsible for the content of this announcement.

About HeyMax

HeyMax is a leading loyalty and travel rewards platform that turns everyday spending into meaningful travel, based in Singapore. HeyMax is on a mission to bring more joy and empathy to the world through travel. Its vision is to make travel more accessible and rewarding for everyone by turning the things you already do into free trips, year after year.

Users earn Max Miles from over 500 top merchants and redeem them directly for over 30 flights, hotels, and rewards programs, or use them for gift cards. Max Miles never expire, come with no fees, and offer unmatched flexibility for modern travelers.

HeyMax is backed by leading investors, including January Capital, Monk’s Hill Ventures, Tenity, Ascend Angels, and XA Network. For more information, please visit www.heymax.ai.

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