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The Events Network brings Christmas Cheer to Kwon Eun Bi fans in Singapore with a virtual meet and greet on 18 December 2021

SINGAPORE – Media OutReach – 26 November 2021 – The Events Network (TEN), a brand experience company, in partnership with Connected Stage, brings Christmas cheer to Singapore fans of Korean superstar Kwon Eun Bi via a virtual meet and greet on 18 December 2021. Lucky AIA Singapore customers will get a chance to participate in her first global online fan meeting <WELCOME TO EUNBI LAND: OPEN THE DOOR >, a fairytale universe inspired by Alice in Wonderland, right at their virtual doorstep.

Kwon Eun Bi, former leader of IZ*ONE, made her solo debut in August with her first mini-album, “OPEN”. She proved her global popularity on iTunes TOP K-POP, ranking No. 1 in Hong Kong and Singapore and No. 2 in 14 countries, including the United States, Thailand, Australia, Canada, Chile, the United Kingdom, Indonesia and Japan.

 

<WELCOME TO EUNBI LAND: OPEN THE DOOR> is Kwon Eun Bi’s highly anticipated first global online fan meeting. Fans will be treated to an exciting Christmas surprise of colourful live performances, fun games and get a chance to interact with the superstar in real-time.

 

In Singapore, the online fan meeting is produced and planned by TEN in partnership with Connected Stage. It will be broadcast live through AIA Singapore and hosted by YJ Partners and KT seezn, exclusively provided by seezn and Olleh TV in Korea.  Global fans can be seen on KAVECON, while Japan is broadcasted exclusively on Mahocast.

 

Mr Eric Kwan, Managing Director of TEN, says, “It is an honour to bring a superstar like Kwon Eun Bi to meet Singapore fans in her first-ever global online fan meeting. I am grateful for the opportunity to work with AIA Singapore to help them celebrate their brand purpose of helping millions of people live healthier, longer, better lives.”

 

Mr Chin Chung Wen, Chief Distribution Officer of AIA Singapore, added, “AIA Singapore is pleased to bring this virtual meeting with Kwon Eun Bi for her Singapore fans. We would like to thank our customers for their support, spread positivity and cheer during this festive season and inspire them to continue to take charge of their health and happiness.”

 

Details are as follows:

Title: <WELCOME TO EUNBI LAND: OPEN THE DOOR>

Day/Date: Saturday, 18 December 2021

Time: 6:00 pm (Singapore Time)

AIA Pre-entrance: 5:40 pm (Singapore Time)

Tickets: Available exclusively through AIA Insurance Representatives or register

 

Contact your local AIA Insurance Representative or https://aiagency.com.sg/fans on a first come first served basis. Stand to win a limited number of memorabilia such as autographed mobile phone covers during the AIA pre-entrance at 5:40 pm (before the fan meeting)!

 

AIA Singapore will also draw 20 lucky winners who registered for this event on the following dates:

 

7 December 2021 @ 2pm

(Singapore Time)

8 December 2021 @ 2 pm

(Singapore Time)

10 lucky winners,

will be picked to appear on the

Fan Meeting Video Wall

on 18 December!

10 lucky winners will get to

WIN a ‘backstage pass’ experience

on a 1-to-1 video call with Eun Bi

after the fan meeting on 18 December!

 

To find out if you are one of the lucky winners, check here for more details. The organiser will contact you after the draws.

 

Stay tuned to the AIA Singapore on Facebook (@Singapore.AIA) and Instagram (@AIASingapore) in the coming weeks for the latest details.

 

About The Events Network

Founded in 2013, The Events Network is a brand experience and events company that provides turnkey solution-oriented ideas that deliver aware-winning brand experiences that meets clients objectives with measurable ROI. TEN has a strong global presence across Singapore, Thailand, China, South Korea, Australia, Asia Pacific, Middle East (Dubai) and Europe (Barcelona), offering complete in-house creative event management services, 2D and 3D graphic design, AR and VR content development, audio-visual production services, app development, artiste management, customised product design, rental of equipment and event management for sales kick-offs, conferences, incentive trips, venue and destination management, MICE, product launches, gala dinners, as well as groundbreaking ceremonies in Singapore, Thailand, Australia, Vietnam, China, South Korea, Japan, Spain and the Middle East.

#TheEventsNetwork

Growthwell Foods Launches Singapore’s First Plant-based Protein Innovation, R&D and Manufacturing Facility with High Moisture Extrusion Technology for Large-scale Production

  • Singapore’s first fully automated large-scale production line for plant-based products
  • Introducing HAPPIEE! A New Homegrown Plant-based Range That Includes Chickiee Nuggets, Chickiee Popcorn and Fishiee Patties and Fishiee sticks

SINGAPORE – Media OutReach – 26 November 2021 – Growthwell Foods, a leading manufacturer of plant-based alternatives for meat and seafood for the Southeast Asian market, has launched its Innovation, R&D and Manufacturing Centre at JTC Foodhub Senoko. The centre features Singapore’s first fully automated large-scale production line for plant-based products.



 

The centre is a step towards realising Growthwell’s goal of contributing to Singapore’s 30 by 30 vision by producing plant based products for the local market here in Singapore.  The organisation aims to become Asia’s leading plant-nutrition food tech company, nourishing a 100 million lives through the provision of sustainable and nutritious plant-based food options. The R&D activities at the centre will focus on improving the taste and nutritional properties of its plant-based products.

The centre will function as a pilot plant, making Singapore the launchpad for further expansion into other regions with dedicated production in the future.  

 

Not only that, the new facility will also enable Growthwell to further expand its portfolio and offer chefs and consumers even more options. Highlights of the facility include Singapore’s first production-scale High Moisture Extrusion (HME) line owned by a local SME. This HME line will enable Growthwell to significantly improve the texture of its plant-based meat products. The new facility also features Singapore’s first fully automated large-scale production line for plant-based products, which will handle manufacturing, freezing and packaging. The automation enables the company to enjoy greater economies of scale and to offer great quality products at better prices. It will have the ability to produce 4,000 metric tons of products in a single year.

 

“Growthwell Foods has come a long way since its inception in 1989,” says Justin Chou, Executive Director of Growthwell Foods. “We began as a food solution company catering to the needs of vegetarian consumers. Now, we are looking to harness the potential of a global market hungry for alternative proteins. Well-equipped to handle large-scale production as well as spearhead our own R&D efforts, our facility is poised to shake up the status quo in the plant-based meat industry. We will make Singapore proud by bringing homegrown products on to the global stage!”

New plant-based range HAPPIEE!


Growthwell’s Innovation and R&D Manufacturing Centre will be producing HAPPIEE!, a brand-new, homegrown plant-based range that evokes positivity and inspires active lifestyles. Enjoy nibbling on the snacks while having a picnic or suntanning by the beach. The ingredients are also perfect for complementing your Asian- or western-style homecooked feasts. As they are produced locally, the plant-based nutritious bites will come with an attractive price tag, in turn enticing more consumers to switch to plant-based nutrition and embark on their own sustainable living journeys.

There are four products under the soy-based chicken range: HAPPIEE! Plant-Based Chickiee Nuggets, HAPPIEE! Plant-Based Chickiee Popcorn, HAPPIEE! Plant-Based Chickiee Patties and HAPPIEE! Plant-Based Breaded Chickiee Patties. The ChickP isolate is used in the Chickiee Nuggets. Made with konjac, the fish range comes with two products: HAPPIEE! Plant-Based Fishiee Sticks and HAPPIEE! Plant-Based Fishiee Patties. All six products are free of trans fat.

Appointed distributors for HAPPIEE! include Country Foods and Indoguna. Country Foods is a wholly-owned subsidiary of SATS Food Services and one of Singapore’s primary food importers, distributors and manufacturers Country Foods. With over 20 years of experience under its belt and presence in Singapore, Cambodia, and Dubai, Indoguna is a purveyor of gourmet meat, seafood, and artisanal wine. Its vast network includes hotels, cafés and restaurants.

“Country Foods, a 100% SATS subsidiary, is happy to expand its partnership with Growthwell with the introduction of the latter’s quality and innovative range of plant-based protein finished products and meal solutions to its broad customer base of retail, foodservice and institutional clients in Singapore,” says Susan Ng, Country Foods General Manager. “Country Foods has extensive network and insight into the local marketspace and key players, and an established logistical, development and manufacturing infrastructure that will give both companies a strategic advantage in delivering on their ambitious growth plans in Singapore and beyond.”

“Indoguna Singapore, as part of Food Service APME, has 40 years of experience servicing world-class customers,” says Melissa Ng, Senior Business Development Manager, Indoguna Singapore Pte Ltd. “More than just a purveyor of food, we offer in-depth expertise and curate complete solutions for the most complex business needs. With sustainability as a pillar in our business priorities, we are honoured to be at the forefront of the plant-based arena with Growthwell to offer our clients an unparalleled range of protein alternatives, in turn spurring positive changes both for the planet and humankind.”

An investor in ChickP, the first in the world to launch 90% chickpea isolate

 

In 2019, Growthwell invested in ChickP an Israeli food technology startup led by Professor Ram Reifen.  (MD, Founder and CSO of ChickP) ChickP developed a proprietary process and technology to make a 90% pure chickpea isolate that

  • Is high in protein, fibre and minerals
  • Is free of hormones, allergens, gluten, lactose and GMO
  • Has a neural aftertaste

The 90% chickpea isolate is a complete protein with all 9 essential amino acids. It has a very mild taste and emulsifying properties that make it a superior ingredient for dairy applications. Unlike other plant protein sources such as soy, wheat and pea, chickpea is a crop that is available in Asia. This allows Growthwell to source ingredients closer to home, shortening the supply chain and making production more environmentally friendly.

 

Launch of the Innovative Plant-based Salmon Flakes


Besides the HAPPIEE! range, Growthwell is also poised to launch a new product: Plant-based Salmon Flakes. Made from soy, this product incorporates algae-derived omega-3 oil and achieves its neutrally Note RD. Neutrally or Naturaly looking pinkish colour derived from vegetables. with vegetable powder.

At Growthwell, Research & Development activities are driven by dialogues with chefs, F&B professionals and anchored on customer feedback. Growthwell continues to invest in resources that allow it to better understand the trends that are shaping perceptions of food, in particular the needs, wants and expectations of plant-based foods. Growthwell’s plant based salmon flakes are testimonial to that with chefs and customers both asking for more seafood like options which not only taste good, yet are also healthier. Hundred grams of the newly introduced “HAPPIEE! Salmoniee Flakes” provides adults their daily dose of recommended Omega-3.  

Beyond delivering on taste, texture, Growthwell is committed to offering healthier food choices that boast high nutritional value. The R&D team is exploring the use of ingredients such as legumes, algae and plants to provide clean and healthy proteins. Together with the Israeli ChickP team, it will continue to push the boundaries of what ChickP isolate can do to make its products, taste, feel and be better.

The HAPPIEE! range of products is available for foodservices  distribution. HAPPIEE! Chickiee Nugget and Popcorn and HAPPIEE! Fishiee Sticks and Patty  are planned to  also be available in retail stores from 2022 Q1 onwards. The Plant-based Salmon Flakes will first be made available for food services.  

 

About Growthwell Foods

Established in 1989, Growthwell Foods has been the trusted one-stop meat-free solutions provider in Singapore for F&B businesses and organisations around the world. Armed in research and development, Growthwell Foods is the leading plant-based food solutions company in Singapore that helps F&B organisations obtain high quality meat-free products while providing excellent logistics support and customer service for continual growth and success. With an intention of making the world a better place, Growthwell Foods has evolved from a manufacturer of plant-based alternatives in Asia to that of an innovative plant-based food technology company. Equipped with food technology, manufacturing and distribution capabilities in Asia, the group provides end-to-end plant-based food solutions directly to their valued partners and consumers globally.

Website: http://growthwellfoods.com/

LinkedIn: https://www.linkedin.com/company/growthwell-foods/

Facebook: https://www.facebook.com/growthwellfoods/

Instagram: @growthwellfoods

Email: enquiry@growthwellfoods.com

Hashtag: #growthwell

Laos to Graduate from Least Developed Country Status

World Bank Assists Laos with Covid-19 Recovery


The United Nations General Assembly has adopted a resolution that will see the graduation of Laos from the least developed country category.

The King of African Sales Enters Southeast Asia; JD.ID exclusively sells TECNO’s latest Spark 7

JAKARTA, INDONESIA – Media OutReach – 25 November 2021 – Recently, Jingdong Indonesia (JD.ID) and TECNO have officially announced a strategic partnership. After JD.ID officially becomes the country dealer of TECNO brand, TECNO’s latest Spark 7 is also available exclusively on JD.ID.

 

TECNO’s parent company Shenzhen Transsion Holding Co., LTD. dominates the mobile phone market in Africa. TECNO is also the most popular mobile phone brand in Africa, with its Spark 7 hailed as “the best entry-level smartphone”.

 

For TECNO Spark 7, it is mainly positioned in the entry-level smartphone market. Its main focus is on feature phones, mainly sold to Africa and India, bringing more localized products to consumers there.

 

Spark 7 smartphone, whose main specifications include a 6.52-inch HD display, 2.5D curved glass, 6000 mAh battery and 16 million smart camera, is suitable for everyone. And in the design pursuit of better looking, the 2.5D curved glass makes this smartphone look quite full, visually much better than flat glass, but with strong impact resistance.

 

In addition, the exterior features a waterdrop screen (also known as waterdrop full-screen) design scheme, a rectangular camera module housing dual sensors and a LED flash, and comes with a physical fingerprint sensor. In fact, looking at the Chinese smartphone market in 2021, it is obvious that the water drop screen is not the trend. Most smartphone manufacturers familiar to Chinese people, such as Huawei, Xiaomi, OPPO and Samsung, now adopt the design scheme of perforated screen.

 

In order to deepen the African market, Transsion conducted researches on the characteristics of Africa such as lack of electricity, and mainly promoted the feature of long battery life. It also supports multi-card and multi-standby, which is in line with the habits of consumers in Africa. In addition, Transsion also customized a set of selfie beauty algorithm for African consumers.

 

TECNO’s ambition is evident from its dominant market in Africa to its strategic cooperation with JD.ID. Due to the similarities between the Southeast Asian and African markets, where the consumption level is generally low, TECNO’s test run is expected. TECNO’s high price/performance ratio will most likely give it another edge, with many Southeast Asian consumers willing to pay for Spark 7.

#JD.ID

PolyU launches its 85th Anniversary celebration, pledging to help Hong Kong shine as an international innovation and technology hub

HONG KONG SAR – Media OutReach – 25 November 2021 – The celebration of the 85th Anniversary of The Hong Kong Polytechnic University (PolyU) commenced today with a kick-off ceremony held at the Jockey Club Auditorium.

 

The launch ceremony was officiated by Mrs Carrie LAM CHENG Yuet-ngor, Chief Executive of the Hong Kong Special Administrative Region; Mr LIU Guangyuan, Commissioner of the Ministry of Foreign Affairs in the Hong Kong SAR; Professor TAN Tieniu, Deputy Director of the Liaison Office of the Central People’s Government in the Hong Kong SAR; Professor JIANG Jianxiang, Director-General of the Department of Educational, Scientific and Technological Affairs of the Liaison Office; Mr Kevin YEUNG, Secretary for Education; Mr Carlson TONG, Chairman of the University Grants Committee; Dr LAM Tai-fai, Council Chairman of PolyU; Professor Jin-Guang TENG, President of PolyU and other University management.

 

Under the theme of “We Are PolyU * Together We Excel”, more than 600 distinguished guests, alumni, staff and students attended the occasion, which shared the accomplishments the University had made over the years and paid tribute to its supporters.

 

The 85th Anniversary milestone also represents a time when PolyU is embarking on a new journey aiming to strengthen its position as a leading university with world-class education and research, help Hong Kong shine as a leading innovation and technology hub, and further contribute to a better and more prosperous future for the Nation and the world.

 

Among the new initiatives in the years to come, the recently established PolyU Academy for Interdisciplinary Research (PAIR) will spearhead the University’s interdisciplinary research efforts in cutting-edge areas such as artificial intelligence, carbon neutrality, deep space exploration, smart cities, and smart energy.

 

PolyU will also launch new education programmes in emerging technologies to meet the needs of society for interdisciplinary talents, while continuing to work together with the Government, the University Grants Committee and other key partners to nurture the next generation of socially responsible leaders.

 

The University will further promote and support entrepreneurship through education, seed funding programmes and the “GBA PolyVentures 2025” initiative in partnership with industries and investors to help translate PolyU’s research outcomes into real-world impact.

 

At Thursday’s ceremony, PolyU’s Orchestra and Choir performed the 85th Anniversary theme song, while current students from around the world performed a joint parade. The ceremony will be followed by a series of distinguished lectures, international conferences, concerts, art and cultural events, and alumni homecoming activities throughout the next twelve months.

 

Other highlights of the celebration in the coming months include the publication of a book on PolyU’s history edited by Professor Chu Hung-lam, Chair Professor of Chinese Culture of PolyU; the opening of a University history museum; the enhancement of the southern entrance at Core A as the University’s main entrance; and the hosting of an innovation and technology day. An anniversary gala dinner next November will wrap up the celebration on a high note.

 

Speaking at the launch ceremony, Mrs Carrie LAM CHENG Yuet-ngor, Chief Executive of the Hong Kong Special Administrative Region, said that PolyU has become a global powerhouse in university education and continues to attract gifted innovation and technology academics from around the world.

 

Mrs Lam added she fully supported the University’s initiatives to nurture innovation and technology talents and help young entrepreneurs to thrive in the GBA. Regarding PolyU’s plan to establish a new campus in Foshan, Guangdong, she said, “The new campus will, I am confident, spur innovation and entrepreneurship in Hong Kong and throughout the Greater Bay Area… I stand ready to offer my support and assistance to PolyU.”

 

Mr Carlson TONG, Chairman of the University Grants Committee, noted that PolyU had delivered a wide array of research outputs with tremendous positive impact on society. The latest Research Assessment Exercise rated 70 percent of PolyU’s research as “world-leading” or “internationally excellent”. “We were all thrilled and proud of how the Surface Sampling and Packing System developed by PolyU played a vital part in the Nation’s first lunar sample return mission.  This is indeed one of the best testimonies of your leading status in applied research,” Tong said.

 

Both were joined by Mr LIU Guangyuan, Commissioner of the Ministry of Foreign Affairs in the Hong Kong SAR; Professor TAN Tieniu, Deputy Director of the Liaison Office of the Central People’s Government in the Hong Kong SAR; Professor JIANG Jianxiang, Director-General of the Department of Educational, Scientific and Technological Affairs of the Liaison Office; Mr Kevin YEUNG, Secretary for Education; Dr LAM Tai-fai, Council Chairman of PolyU; Professor Jin-Guang TENG, President of PolyU and other University management at the launch ceremony of the year-long celebration.

 

Dr Lam said that PolyU had nurtured more than 400,000 alumni, empowering the development of Hong Kong. He said, “PolyU will continue to work together with the Government and support Hong Kong’s integration into the Nation’s development, develop Hong Kong into an international innovation and technology hub, and make greater contributions to Hong Kong, the GBA and the Nation.”

 

Professor Teng said that PolyU is devoted to enhancing the long-term competitiveness of Hong Kong and the Greater Bay Area at the international level. He also said, “Over the years, I have proudly witnessed the development of the institution into a global top 100 university. The rich legacy of the University and its continued success is the outcome of the hard work, passion and perseverance of the PolyU community over the past years and decades.”

#PolyU

The Launch of the 2021 Taiwan Open of Surfing in Jinzun and Shanyuan, Taitung

TAITUNG, TAIWAN – Media OutReach – 25 November 2021 – Taitung has hosted the Taiwan Open of Surfing, the largest of its kind in Taiwan, in Jinzun, Taitung County for 11 consecutive years. This year’s event kicked off on November 20. Due to the pandemic, the event will only feature domestic competitions. Nevertheless, the Taitung County Government has continued to collaborate with the World Surf League (WSL) to obtain WSL authorization to host high-level domestic competition. In addition, running the Taitung Challenge as a Specialty Event has made Taiwan the only country in APEC (Asia-Pacific Economic Cooperation) to put on a surfing competition in 2021.

Running the Taitung Challenge as a Specialty Event has made Taiwan the only country in APEC to put on a surfing competition in 2021.

For the first time ever, the Taiwan Open of Surfing will also host events at Shanyuan Bay this year. The East Wave Festival will utilize a dual-venue structure to launch 10 large-scale themed events such as the Large Kite Expo, Seaside Starry Night Movie Theater and Taiwan SUP Speed Challenge. These events will take surfing to the next level and change your preconceptions about the ocean. Additionally, Yang Chin-yuan, professor at Taipei National University of the Arts, has built the world’s only Stewart Surfing Platform. This device creates a lifelike simulation of real waves that allows people to enjoy the fun thrill of surfing indoors.

Taitung County Magistrate April Yao stated that Taitung’s 176  kilometer coastline, the longest in Taiwan, is a great place for developing water sports events such as surfing, kite surfing and SUP. In the future, Taitung will continue to utilize its geographic advantages to turn the east coast into a gateway for aquatic recreation on the Pacific Ocean. Taitung is also home to many Austronesian languages and has a vibrant maritime culture. The County hopes that competitors and visitors can do more than merely participate in an event when they come to Taitung. The Taiwan Open of Surfing is also a chance to get to know Taitung, a diverse maritime city, and experience the charm of the slow economy.

For more details, go to the 2021 Taiwan Open of Surfing official webpage and Facebook page.

Website: https://www.taiwanopenofsurfing.org/

Facebook page for the Taiwan Open of Surfing

https://www.facebook.com/taiwanopenofsurfing

Instagram: taiwanopenofsurf  https://instagram.com/taiwanopenofsurf?utm_medium=copy_link

WSL webpage: https://www.worldsurfleague.com/events/2021/spec/3827/taiwan-open-of-surfing

JD.ID and TECNO reached a deep strategic cooperation to help the new wave of overseas sales growth of Chinese brands

JAKARTA, INDONESIA – Media OutReach – 25 November 2021 – The Double Eleventh shopping spree has gradually radiated to Southeast Asia. Taking JD.COM as an example, there is an 11.11 shopping spree in China, and JD.ID has launched the Flash Sale 11X accordingly.

https://youtu.be/lZYH42ThuHg

 

With a population of 270 million, Indonesia is the most populous country in Southeast Asia, which is undoubtedly a hotly contested spot for Southeast Asian markets. Among them, JD.ID has naturally become a bridge for Chinese brands to go overseas, and TECNO is one of the Chinese brands that can not be ignored. Earlier, JD.ID and TECNO have announced a strategic partnership. Since then, JD.ID has officially become the national agent of TECNO.

 

Shenzhen Transsion Holding Co., Ltd., a parent company of TECNO, is mainly engaged in the design, research and development, production, sales and brand operation of smart terminals with mobile phones as the core. In 2018, Transsion Holdings became the leader of the mobile phone market in Africa, with a market share of 48.71%, accounting for almost half of the African market. In the Top 100 list of “Most Favourite Brands of African Consumers in 2020/2021” published by African Business, TECNO, itel and Infinix, the three major mobile phone brands of Transsion, ranked 6th, 21st and 25th respectively.

 

Under the difficult situation of epidemic, JD.ID hopes to open up a brand-new market for TECNO and realize further expansion based on Africa and looking at Southeast Asia.

 

It is worth mentioning that JD.ID was launched in Indonesia for the first time in November 2015, which is a cross-border e-commerce platform jointly established by JD.COM and local Indonesian companies. After several years of development, as of the end of June 2021, there were about 50 bonded warehouses and overseas warehouses in JD.ID, with a total management area of over 500,000 square meters. There were nearly 1,000 international transportation routes such as self-operated charter flights, international maritime, China-Europe railway express and international trucks, and the international supply chain network reached more than 220 countries around the world.

 

Since its establishment, JD.ID has always been committed to establishing a stable and efficient supply chain infrastructure in Indonesia, providing one-stop service of “fully furnished” for Chinese brands to enter Indonesia.

 

#JD.ID

Excess spending and hard feelings: expert tips on how to go through Black Friday without wasting time and money by OctaFX

The fintech company OctaFX called several international financial experts together and prepared a top-5 list of valuable tips on how to make your Black Friday experience as smooth as possible.

KUALA LUMPUR, MALAYSIA – Media OutReach – 25 November 2021 – The global Forex broker OctaFX continues the initiative for one of the major annual events in consumer economics—Black Friday.

Since Forex brokers worldwide are in a festive Black Friday mood, they have prepared many promotions and special offers for their clients. It stands to reason that OctaFX, with the help of some prominent financial advisors, went ahead and created a guide with five expert tips on how to get through the Black Friday season with as few bumps in the road as possible. The key principle is to prepare, plan, and act following a well-developed financial strategy.

 

Move your capital like chess pieces

That’s right. You have to strategically manoeuvre your funds in such a way that the sums you are ready to spend are available at the right time if you want to get in on these feverish Black Friday discounts. Moreover, as in Forex trading, you should develop an investment plan beforehand. The better you implement it, the more money you will have at your disposal since profits would enter the process midway through. These excess savings can then be used for further investment or withdrawn and spent.

 

The cost-benefit ratio of your purchased item plays a role, as well.

 ‘Always double-check other sites and compare item prices. To do that, I usually use Amazon. Remember, only buy what you think you will frequently use in the next six months. Black Friday Sales are generally targeting an impulsive purchase due to the discounts, which might not even be a huge sale at all’, says Vito Henjoto, founder and chief analyst at Zenifix.

 

‘To analyse’ is the name of the game

As alluded to above, complete preparation is vital. Be mindful of trends and markets. If you know your way around and scout for the best discount offers, your advantage over the competitors will be significant. Always look for products of interest in the markets you are used to analysing. Successful traders come to Forex well-prepared, and immediately distinguish themselves from traders who act on sheer luck and coincidence.

 

Regulate your emotions

Do not allow yourself to fall into a state of impulsive buying. Saying ‘no’ to items that weren’t originally on your shopping list is the same as sticking to a preconceived investment plan. If you take your time and be mindful of those emotions, you’re less likely to succumb to impulsive moves that ultimately lead to losses. Phases like these might appear suddenly, out of a rush of so-called ‘fear of missing out’. There will always be new opportunities to invest and buy..

 

Gero Azrul, the author of the bestselling ‘BBmastery The Game Changer’, reinforces this point by advising:

‘Bear in mind. This is a waiting game. You wait for the exact timing to get more value on your spending. So from now on, save money, remain patient, and maintain a crystal clear picture of what you want. “Impulse buying” is a state of mind you want to avoid at any cost’.

 

On the lookout for manipulations

Unsuspecting customers usually assume that any marketing campaign has only good intentions implanted in their offers. Unfortunately, this is not the case. Misdirection, and sometimes even outright fraud, is very much in play during such seasons.  You certainly don’t want to fall prey to them. Instead, investigate the trustworthiness, security, and track record of those online sellers and organisations you engage with. Make sure to compare retail prices before Black Friday sales.

 

‘I participate in sales myself. Discount is significant to justify more value to the customer. But as a customer, you must be able to see real value and real discount and compare the two. Often, these are being manipulated and operated as sales tools’, reiterates Gera Azrul, Speaker on the ‘International Trader’s Fair in Malaysia’.

 

So do not take steep discount prices for granted—even during Black Friday. Do the research beforehand and double-check prices all the time instead of blindly clicking the ‘buy’ button.

 

Getting rid of the fear of spending

Once your financial strategy is in place, it’s time to let go of the fear—namely, the fear of spending. Trust the time and intellectual labour you have invested in developing this blueprint of financial conduct and goals. Having that secured, the spending process will have natural boundaries and potentially new purposes even. One such purpose could prove that smart spending (akin to ‘investing’ at this point) is likely to lead to subsequent earnings, perhaps even to a constant income in the mid- or long-term.

 

Preparation is fundamental. The best practice is expressed in a well-elaborated financial strategy. Actually, this is as true for the consumer economy as it is for Forex trading. This plan is like a rock in a turbulent sea if by ‘turbulent sea’ we mean the utter chaos and opportunities that accompany sale seasons such as Black Friday, or periods of high market fluctuations related to the Foreign Exchange domain.

 

If you stick to your plan, your chances of success in achieving your goals will increase considerably. Of course, the plan should be flexible enough for adjustments if circumstances swing in different directions.

Therefore, at the risk of sounding overcautious or boring: Developing a plan ‘B’ and even a plan ‘C’ can help you profitably get through​​the Black Friday season and others like it.

 

About OctaFX

OctaFX is a global broker that provides online trading services worldwide since 2011. It offers a state-of-the-art trading experience to over 6.6 million trading accounts worldwide. In addition, the company is well-known for its promotions and high service standards. OctaFX has won more than 45 awards since its foundation, including the Best ECN Broker 2020 award from World Finance and, more recently, the 2021 ‘Best Forex Broker Asia’ award and the 2020 ‘Most Transparent Broker’ award from Global Banking & Finance Review and Forex Awards, respectively. The company is well-known for its social and charity activity.

#OctaFX