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Laos Covid Taskforce Unveils New Contact Tracing QR Code

Residents of Laos required to use KYC App QR Code
Residents of Laos will be required to use a contact tracing QR Code (Photo: Unsplash)

The Lao National Taskforce for Covid-19 Prevention and Control has announced that people living in Laos will be required to install the LaoKYC app on their smartphone and check in with a QR Code as part of new contact tracing regulations.

AIA Vietnam and Tiki announce Vietnam’s first comprehensive exclusive insurance and digital platform partnership

HO CHI MINH CITY, VIETNAM – Media OutReach – 5 July 2021 – AIA Vietnam and Tiki are delighted to announce an agreement to form Vietnam’s first comprehensive exclusive partnership between a life insurer and a digital platform, aimed at helping Vietnamese families live Healthier, Longer, Better Lives.



AIA Vietnam and Tiki will jointly explore collaboration opportunities to meet the diverse and increasing financial needs of Vietnamese people.

Under the terms of the 10-year agreement, which remains subject to the satisfaction of certain conditions precedent, AIA Vietnam will become Tiki’s exclusive insurance partner, enabling Tiki’s millions of customers to gain access to highly relevant life and health insurance solutions via Tiki’s leading e-commerce platform. AIA Vietnam and Tiki will also jointly explore collaboration opportunities to meet the diverse and increasing financial needs of Vietnamese people.

The AIA Vietnam-Tiki partnership represents a new form of collaboration between insurers and e-commerce players, offering unique lifestyle propositions, through an innovative, customer-centric distribution model.

By leveraging AIA’s omnichannel distribution and leading technology capabilities, alongside Tiki’s leading all-in-one e-commerce platform, this partnership offers significant potential for AIA Vietnam and Tiki to build long term relationships with even more customers across Vietnam.

Mr. Wayne Besant, Chief Executive Officer of AIAVietnam, said,This unique and first to market partnership starts a new era of personal life insurance in Vietnam. Together, united by a shared vision to deliver seamless health and protection to Vietnamese families, we will focus on three distinct areas: Lifestyle benefits and innovative distribution; distinctive digital health & wellness offerings and other financial & e-commerce propositions. We believe with Tiki‘s existing assets and market leadership, we can bring an accessible and enhanced customer service proposition to make a positive difference in the lives of the people of Việt Nam. We are very excited to extend AIA’s Vietnam’s market leadership and work together with our partner, Tiki.

At AIA, we are committed to our Purpose of helping people live Healthier, Longer, Better lives. For the first time, we will offer bite-size protection and lifestyle-related products on the Tiki platform. Through this digitally-driven partnership, we will offer products tailored to customers’ life stages – building on the proven track record we have created thanks to our strong Agency force and bancassurance partnerships.”

Tran Ngoc Thai Son, Founder and CEO of Tiki, said,Insurance is a great way to take care of oneself and one’s family and help society at the same time. Partnering with a global leader like AIA allows us to embrace that vision by creating personalized life and health insurance solutions for everyone, every need and every circumstance in a seamless, digital-first experience on our platform. This strategic partnership combines fuses AIA’s world-class expertise in insurance and Tiki’s deep, hyper-local understanding of Vietnamese consumers to create what we hope to be the simplest, hassle-free online insurance shopping experience.


About AIA Vietnam

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”), including AIA Vietnam, comprise the largest independent publicly listed pan-Asian life insurance group.

Founded in 2000 with the aim of protecting the prosperity and financial security for Vietnamese people, after 20 years of operation, AIA Vietnam has affirmed its position as one of the leading life insurance companies in the market. To date, AIA Vietnam has a wide system of more than 180 offices in more than 50 provinces and cities across the country.

AIA is currently serving and ensuring financial safety for more than 1.4 million customers in Vietnam and has cumulatively paid insurance benefits for hundreds of thousands of cases with a total amount of more than 7,000 billion VND.


Website: https://www.aia.com.vn/


About Tiki

Tiki Corporation is a leading all-in-one commerce platform in Vietnam, including the no. 1 trusted e-commerce marketplace, TikiNOW Smart Logistics – an integrated supply chain platform, and Tiki Trading – a retail subsidiary.

Tiki stands for “Tim Kiem” (Searching) and “Tiet Kiem” (Saving), which is also the vision and mission for the business: becoming a destination where Customers can search for anything they want, save their time and budget.

Starting as an online bookstore in 2010, Tiki has become a top trusted multi-selection e-commerce platform for millions of Vietnamese customers.

Website: https://tiki.vn/

#AIAVietnam

#Tiki

Correcting and Replacing: Jurassic World RUN! Asia Pacific 2021: First-Ever Jurassic World Virtual Run in Asia Pacific

Registration opens 5th July 2021 at: jurassicworldrun.com

CORRECTION:

The information in the APPENDIX A has been updated.

The corrected release reads:

SINGAPORE – Media OutReach – 5 July 2021 – Jurassic World fans can get ready for a new adventure with the first-ever Jurassic World virtual run experience in Asia Pacific! The Jurassic World RUN! is an immersive experience for participants of all ages featuring dinosaurs from the ground-breaking film franchise Jurassic World. In the inaugural Jurassic World virtual run experience in Asia Pacific, runners can participate individually, in teams of two, and even as parent-child pairs! Singapore, Malaysia, The Philippines, Australia and New Zealand will be the first 5 countries to experience the thrills of Jurassic World RUN! Asia Pacific 2021. Registration is open from 5th July 2021 to 29th September 2021 via the official website (jurassicworldrun.com) or the MOVE by LIV3LY app.

The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for more than 25 years – from films and TV series, to video games and toys, to live action experiences and rides at Universal theme parks. In fact, Universal Beijing Resort is scheduled to open this year as Universal’s newest theme park destination and will feature seven highly themed and immersive lands – including Jurassic World Isla Nublar.

The Jurassic World RUN! Asia Pacific 2021 introduces a new layer of entertainment to runners as they complete their distances through a highly themed adventure. The virtual run is supported by the MOVE by LIV3LY app, which allows participants to access the Jurassic World RUN! at their convenience. Through the app, each participant will have a unique immersive experience, enhanced by exciting augmented reality images, in which runners will need to run their best to escape Isla Nublar. As they progress, runners will encounter both their favourite and most feared Jurassic World dinosaurs and unlock successive milestones of assistance that will enable them ultimately to escape Isla Nublar. The thrills and awe of Jurassic World will be brought to life through augmented reality that can be experienced anywhere and anytime; even right in their own neighbourhoods!

Runners can clock-in their run times and distances and unlock the successive milestones by using the MOVE by LIV3LY app. They may also use wearables or preferred running trackers by syncing them to the MOVE app [via Apple Health or Google Fit].

There are three distances available, depending on how long runners want their very own Jurassic World adventure to be. The longer the distance, the more adventures participants will have while trying to escape Isla Nublar.

The individual category is available at all three distances, challenging the brave contenders who dare face the dinosaurs alone. Individual runners can join the 5km at SGD35, 10km at SGD49 or complete the challenge of 21km at only SGD56. There is also a category for parent and child pairings for 10km at SGD77, allowing families to experience the run together. Alternatively, a team of two can complete 21km and meet the larger-than-life dinosaurs together for SGD84.

Finishers for all categories are entitled to an exclusive finisher T-shirt to celebrate their escape from Isla Nublar. Also, all finishers of 10km and 21km will receive their very own finisher medal to celebrate their bravery and commemorate their adventures with Jurassic World RUN! Asia Pacific 2021!

Jurassic World RUN! Asia Pacific 2021 is organised by CNeX, a M.I.C.E. and project management company headquartered in Singapore, and powered by LIV3LY, a social fitness marketplace for mass participation events in Asia Pacific. The virtual run is produced in conjunction with Universal Parks & Resorts.

All participants are required to adhere strictly to the laws and regulations of their country of residence to stay safe and well while participating in the Jurassic World RUN!

For more details on Jurassic World RUN! Asia Pacific 2021 and registration information, please visit jurassicworldrun.com, More information on registration available in appendix A.

APPENDIX A

Registration Period: 5th July 2021 – 29th September 2021

Clock-in-Period: 26th July 2021 – 30th September 2021

Distance

5km

10km

21km

Category

Individual

Individual

Parent & Child

Individual

Team of 2

Price (SGD)

$35

$49

$77

$56

$84

Finisher Entitlements

Finisher Shirt

YES

YES

Each receives a shirt

(1 Adult & 1 Child)

YES

Each receives

a shirt

(2 total)

Finisher Medal

NO

YES

Each receives

a medal

(2 total)

YES

Each receives

a medal

(2 total)

About CNeX

Execution and project management centered, CNeX embodies decades of experience deploying some of the largest and most demanding M.I.C.E. around the world. A fully owned subsidiary of Cityneon Holdings that is headquartered in Singapore, equipped to develop and deploy thematic experiences, interior design and architecture projects, the team at CNeX continues to stay at the forefront and deliver only the best despite the ever-changing landscape of the M.I.C.E. industry.

#CNeX

About LIV3LY Pte Ltd

LIV3LY aims to empower Asia Pacific communities to lead an active lifestyle by connecting our users to brands, health and fitness, and nutrition experts, all in a single platform. LIV3LY strives to break fitness barriers and had developed the region’s first social fitness and e-commerce ecosystem – MOVE by LIV3LY.

A comprehensive app to cater to lifestyle and fitness goals, MOVE brings together a community of everyday athletes to reinvent sports, technology and lifestyle. LIV3LY works together with brands and organisations to deliver smart and seamless virtual sporting experiences that go above and beyond, and produce exclusive merchandise available on the app’s marketplace, making MOVE an app like no other.

About Universal Parks & Resorts

Universal Parks & Resorts, a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award ® winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions.

Comcast NBCUniversal wholly owns Universal Studios Hollywood, which includes Universal CityWalk Hollywood. It also owns Universal Orlando Resort, a destination resort with three theme parks (Universal Studios Florida, Universal’s Islands of Adventure and Universal’s Volcano Bay – a water theme park), eight on-site resort hotels, and Universal CityWalk Orlando. In addition, Comcast NBCUniversal owns Universal Studios Japan, in Osaka and has a license agreement with Universal Studios Singapore at Resorts World Sentosa, Singapore. The company is also developing a theme park destination in Beijing called Universal Beijing Resort.

DHL Express delivers US donation of Pfizer-BioNTech vaccines to Malaysia

Additional one million doses contributed by the United States government via the COVID-19 Vaccines Global Access (COVAX) programme

KUALA LUMPUR, MALAYSIA – Media OutReach – 5 July 2021 – DHL Express, the world’s leading logistics provider, has successfully delivered the United States government’s donation of the Pfizer-BioNTech vaccine today.




The arrival of around 1,000,000 doses comes as part of a recent commitment by the U.S. to assist with recovery efforts worldwide. This shipment is made possible via the COVAX global vaccine sharing programme that aims to accelerate global equitable access to immunisation against the pandemic.

“We are deeply honoured by the trust that our customers have placed in us and I’m incredibly proud that the team has yet again stepped up to successfully deliver another batch of COVID-19 vaccines to Malaysia. As DHL Express continues to leverage our global network and strong medical logistics expertise to ensure that these life-saving vaccines arrive safely and promptly, we must also remind ourselves of the need for collaboration amongst various parties and countries to manage this public health crisis effectively,” said Ken Lee, CEO, DHL Express Asia Pacific.

DHL Express arranged for the collection of the vaccines from facilities in the US before it was airlifted from our Cincinnati Hub to the DHL Express Subang Gateway, where it would be distributed to designated locations in Kuala Lumpur. From door-to-door, the journey spanned only four days in complete compliance with stringent handling and storage requirements.

“To date, DHL has transported more than 300 million doses of approved vaccines worldwide, five million of which were to Malaysia,” said Julian Neo, Managing Director of DHL Express Malaysia and Brunei. “The shipment today marks another milestone in combatting the spread of COVID-19 and contributing to the country’s recovery. In keeping with our mandate of connecting people and improving lives, we are proud to continue playing an active role in seeking a safe, new normal for the businesses and communities we serve.”

More than 9,000 life sciences and healthcare specialists work across DHL’s dedicated global network so that pharmaceutical, medical devices, clinical trials and research organisations, wholesalers and distributors, as well as hospitals and healthcare providers are connected across the value chain and through digitalisation, from clinical trials to point of care, and every step in between.

DHL’s portfolio for the healthcare industry includes 150+ pharmacists, 20+ clinical trials depots, 100+ certified stations, 160+ GDP-qualified warehouses, 15+ GMP-certified sites, 135+ medical express sites, and a time-definite international express network covering over 220 countries and territories. On a global scale, logistics providers are challenged to establish medical supply chain rapidly to deliver vaccines of unprecedented amount of more than 10 billion doses worldwide—also in regions with less developed logistics infrastructures, where approximately 3 billion people live. To provide global coverage over the next two years, DHL estimated in its vaccine logistics whitepaper that up to 200,000 pallet shippers and 15 million cooling boxes as well as 15,000 flights will be required across the various supply chain setups.


DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 400,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 66 billion euros in 2020. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve zero-emissions logistics by 2050.

On the Internet: dpdhl.de/press
Follow us at: twitter.com/DeutschePostDHL

#DHL

Trend Micro Warns of Ransomware Targeting Industrial Control Systems

Latest report highlights United States as the prime target of global threat actors

HONG KONG SAR – Media OutReach – 5 July 2021 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today released a new report highlighting the growing risk of downtime and sensitive data theft from ransomware attacks aimed at industrial facilities.

Click here to read a full copy of the report, 2020 Report on Threats Affecting ICS Endpoints: https://www.trendmicro.com/vinfo/hk/security/news/internet-of-things/2020-report-ics-endpoints-as-starting-points-for-threats

“Industrial Control Systems are incredibly challenging to secure, leaving plenty of gaps in protection that threat actors are clearly exploiting with growing determination,” said Ryan Flores, senior manager of forward-looking threat research for Trend Micro. “Given the US government is now treating ransomware attacks with the same gravity as terrorism, we hope our latest research will help industrial plant owners to prioritize and refocus their security efforts.”

Industrial Control Systems (ICS) are a crucial element of utility plants, factories and other facilities—where they’re used to monitor and control industrial processes across IT-OT networks.

If ransomware finds its way onto these systems, it could knock out operations for days and increase the risk of designs, programs, and other sensitive documents finding their way onto the dark web.

Trend Micro’s report found that Ryuk (20%), Nefilim (14.6%), Sodinokibi (13.5%) and LockBit (10.4%) variants accounted for more than half of ICS ransomware infections in 2020.

The report also revealed:

  • Threat actors are infecting ICS endpoints to mine for cryptocurrency using unpatched operating systems still vulnerable to EternalBlue.
  • Variants of Conficker are spreading on ICS endpoints running newer operating systems by brute-forcing admin shares.
  • Legacy malware such as Autorun, Gamarue and Palevo are still widespread in IT/OT networks, spreading via removable drives.

The report urged closer cooperation between IT security and OT teams to identify key systems and dependencies such as OS compatibility and up-time requirements, with a view to developing more effective security strategies.

Trend Micro makes the following recommendations:

  • Prompt patching is vital. If this is not possible, consider network segmentation or virtual patching from vendors like Trend Micro.
  • Tackle post-intrusion ransomware by mitigating the root causes of infection via application control software, and threat detection and response tools to sweep networks for IoCs.
  • Restrict network shares and enforce strong username/password combinations to prevent unauthorized access through credential brute forcing.
  • Use an IDS or IPS to baseline normal network behavior to better spot suspicious activity.
  • Scan ICS endpoints in air-gapped environments using standalone tools.
  • Set up USB malware scanning kiosks to check the removable drives used to transfer data between air-gapped endpoints.
  • Apply principle of least privilege to OT network admins and operators.

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk


#TrendMicro

Laos Records 56 New Cases of Covid-19

Covid-19 update

Laos has confirmed 56 new cases of Covid-19 today, bringing the total number of cases in the country to 2,300.

Increase in Trafficking of Lao Women to China Amid Covid-19 Pandemic

Lao women trafficked to China
Increase in Lao women trafficked to China amid Covid-19 pandemic (Photo: Unsplash).

Trafficking of women from Laos to China to serve as wives for Chinese men or to work in prostitution is increasing amid economic pressure following the Covid-19 pandemic.

CUHK Business School Research Shows Reducing Online Piracy Can Lead to Increased Creative Output, But Comes with Unintended Side Effects

HONG KONG SAR – Media OutReach – 5 July 2021 – The protection of intellectual property rights (IPR) has long been a sticking point in China’s dealings with the West. Despite making gradual strides in its regime in recent decades, the country remains plagued by concerns over copyright infringement in the physical as well as digital realms. Online, Chinese authorities continue to wage their battle against piracy, which is costing billions in lost revenues in everything from movies to TV shows, as well as music and books.

China’s digital publishing industry is estimated to have netted revenues of 20.6 billion Chinese yuan in 2020, with around 509 million readers nationwide. (Source: iStock)

For the country’s booming digital publishing industry, these efforts to combat online piracy are critical, as a recent research study shows that suppressing the threat of digital privacy can lead to an improved level of creative output by writers, although this did not come without unintended cost.

The new study, Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry, was co-conducted by Chenxi Liao, Assistant Professor of Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School, Prof. Xiaolin Li at the London School of Economics and Political Science and Prof. Ying Xie at the University of Texas at Dallas. The study is among the first to provide empirical evidence of how reduced intellectual property piracy can increase creative output.

To get an idea of the stakes involved in the digital publishing industry in China, consider that Tencent-backed China Literature, a major player in the online publishing industry in China, raised US$1.1 billion in its 2017 record-setting IPO. The industry is estimated to have netted revenues of 20.6 billion Chinese yuan in 2020, with around 509 million readers nationwide. While the roots of the booming Chinese internet publishing sector, which sprouted in early 2000, mainly consisted of fantasy novels that often contains elements from ancient mythology and martial arts, it has grown into a mature ecosystem in diverse genres.

Like other countries, in China free cloud storage plays an important role in facilitating piracy of digital content. That is why the researchers choose to look at the termination of a free service by Chinese cloud storage provider V-Disk in 2016, which incidentally increased the cost of digital piracy and as a result led to a reduction in copyright piracy of the creative works of internet writers. Consequently, writers put in more effort in writing. However, not all writers put in as much extra effort after the free storage service was stopped.

Making Money Writing Digital Books

In China as in any other part of the world, anyone can start writing and distributing their material on the internet, but not everybody can make money from writing. To start off, aspiring internet writers typically sign up for an account with a digital publishing platform to benefit off the latter’s reach. Doing so allows writers to freely offer their material to the platform’s readers, but at this point aspiring scribes are not permitted to monetise their writings.

It is only when their work gains a measure of popularity from readers would the digital publishing platform then offer the writer a contract deal. This allows them to sell their material to readers on the platform and earn a proportion of the revenue from sales of chapters in their books, as well as any appreciatory “tips” paid by readers on top of this. The actual profit split between the two parties usually varies from contract to contract.

Both types of writers usually post their novels in series and are encouraged by the publishing platforms to update their work almost every day to attract and retain readers. Writers who are not on contracts can publish on as many competing platforms as they desire, but are unable to make any money off their efforts. Contracted writers meanwhile may only publish on platforms that they signed with and only the first few chapters of their books can be read for free. Readers who want to continue reading the book would have to purchase the remaining chapters, with the price of each chapter usually determined by length.

Successful Chinese internet writers who garner a loyal following are typically able to reap strong financial rewards. For example, one of the most successful is Tang Jia San Shao, a contract writer for online publisher Qidian, who reportedly made 122 million yuan from royalties in 2017, according to a ranking released by mainland Chinese media. In addition to the royalties generated from publishing digital books, many writers are also asked to turn their books into TV shows, movies or even cartoon series, opening new avenues to monetise their creative output. For example, Tang’s famous novel Douluo Continent was first adapted into a cartoon and then into a TV drama series recently.

Boost in Creative Output

The researchers went through close to 1,000 books written by both types of writers and examined their output by their creative quantity and quality, as measured by the length of each book and reader feedback, respectively.

The results show that money-making writers improved their productivity in terms of quantity without sacrificing the quality of the work after V-Disk ended its service. On the other hand, writers who are writing for free did not show any significant improvement in their creative productivity. On the contrary, the quality of their creative work went down after the free storage service ended.

“It’s quite clear that digital piracy poses an enormous threat for contracted writers because it affects how much money they bring home,” Prof. Liao comments. “That’s why we see increased effort in writing more and better books from contracted writers after V-Disk shut down.”

Prof. Liao explains that as readers could no longer easily access pirated books from the V-Disk service, these readers returned to the original publishing platforms and purchased the digital books there. As a result, writers who made money were not only more properly compensated by sales revenue, they no longer had to compete with the pirated copies and therefore could direct their full attention on writing their best work possible to compete with other writers on the same publishing platform. This resulted in an improvement in the creative efforts of these writers.

However, this is not the case for writers that are displaying their books for free. According to Prof. Liao, since their books are free to readers on the publishing platforms anyway, the livelihoods of these writers were unlikely to be affected by digital piracy because they do not make any money from their digital works in the first place. Also, Prof. Liao speculates that the decrease in their creative quality could be a result of increased competition from profit-making writers who had more time and effort to devote to writing.

Side Effects

However, the researchers found that while lower levels of digital piracy encouraged money-making writers to improve their creative output, it also led to a decline in their efforts to communicate with readers.

Readers can encourage writers who are signed by the publishing platforms through three channels: purchasing their book chapters, rewarding them with tips, or leaving comments. The study finds that both sales and tips would drive this type of writers to publish more work but they have no effect on motivating them to interact more with the readers, which typically involves replying to reader comments and acknowledging reader support. On the other hand, reader feedback led to both an increase in writer output and writer interactions with the readers.

The study notes that before the V-Disk termination event, profit-earning writers displayed more passion in engaging with their fans, perhaps in the hope of generating extra income through reader tips and to discourage their fans from reading pirated copies of their works.

“When the threat of ‘losing to’ pirated copies is gone, contracted writers became less motivated to interact with their readers and less bothered to elevate the reading experience of their fans. This could be bad news for publishing platforms because if reader experience falls, it’s going to drive traffic elsewhere,” Prof. Liao warns.

Designing Policy

Prof. Liao and her co-authors urge publishing platforms to be aware that when the threat of digital intellectual property piracy goes down, an improvement in the creative output of signed writers can come at the expense of reader experience. Therefore, platforms may consider designing a compensation plan that provides incentives for writers to maintain lively interactions with their fans.

For policymakers in emerging markets that lack IPR protection, this study provides evidence for the benefits of having strong IPR protection. The researchers urge policymakers in these markets to use economic incentives (for example, to make piracy more costly) to strengthen IPR protection.

“Many emerging economies are in the process of moving away from ‘imitation’ to ‘innovation’. Any kind of piracy would be a blow to innovation,” Prof. Liao comments. “Intellectual property needs to be protected because the lack of it will kill creativity.”

Reference:

Xiaolin Li, Chenxi Liao, Ying Xie. Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry. Marketing Science. 0 (0). https://doi.org/10.1287/mksc.2020.1275

This article was first published in the China Business Knowledge (CBK) website by CUHK Business School: https://bit.ly/3w8pOwO.

About CUHK Business School

CUHK Business School comprises two schools – Accountancy and Hotel and Tourism Management – and four departments – Decision Sciences and Managerial Economics, Finance, Management and Marketing. Established in Hong Kong in 1963, it is the first business school to offer BBA, MBA and Executive MBA programmes in the region. Today, CUHK Business School offers 10 undergraduate programmes and 18 graduate programmes including MBA, EMBA, Master, MSc, MPhil and Ph.D. The School currently has more than 4,600 undergraduate and postgraduate students from 20+ countries/regions.

In the Financial Times Executive MBA ranking 2020, CUHK EMBA is ranked 15th in the world. In FT‘s 2021 Global MBA Ranking, CUHK MBA is ranked 48th. CUHK Business School has the largest number of business alumni (40,000+) among universities/business schools in Hong Kong – many of whom are key business leaders.

More information is available at http://www.bschool.cuhk.edu.hk or by connecting with CUHK Business School on:

Facebook: www.facebook.com/cuhkbschool

Instagram: www.instagram.com/cuhkbusinessschool

LinkedIn: www.linkedin.com/school/cuhkbusinessschool

WeChat: CUHKBusinessSchool

#CUHKBusinessSchool