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Korean Biotech Company K-Medichem Expands Global Market Reach with PDRN Derma Skincare Line in Vietnam, Indonesia and Beyond

  • PDRN Derma cream, serum, and mask lineup positions premium K-dermocosmetics based on patented ingredients for Southeast Asian market expansion

CHUNCHEON, South Korea, Aug. 11, 2026 /PRNewswire/ — K-Medichem Co., Ltd. (K-Medichem), a Korean biotech company built on university research, is accelerating its sales expansion across Vietnam, Indonesia, and other global markets with the PDRN skincare range from its premium brand, DAYNICS. With interest in skin-barrier and sensitive skin care surging across Southeast Asia, K-Medichem aims to strengthen its global strategy by delivering science-based, functional K-dermocosmetics that prioritize efficacy and safety.

K-Medichem’s premium derma skincare brand DAYNICS’ PDRN-Madeca Derma Cream, formulated with plant-derived PDRN, madecassoside, and K-Medichem’s proprietary patented ingredient NCT.
K-Medichem’s premium derma skincare brand DAYNICS’ PDRN-Madeca Derma Cream, formulated with plant-derived PDRN, madecassoside, and K-Medichem’s proprietary patented ingredient NCT.

Developed through advanced biomaterial technology and university R&D, DAYNICS is dedicated to restoring the skin’s inherent health. Moving beyond basic moisturization, the brand offers a multifunctional derma-care solution designed to support skin barrier care, renewal, conditioning, soothing, and antioxidant protection.

The flagship product, DAYNICS PDRN-Madeca Derma Cream, features plant-derived polydeoxyribonucleotide (PDRN), madecassoside, and N-Caffeoyl Tyramine (NCT)—a patented ingredient independently developed by K-Medichem. Plant-derived PDRN supports skin regeneration, tissue recovery, and barrier reinforcement. Madecassoside, derived from Centella asiatica, helps soothe skin sensitized by external stimuli. Furthermore, K-Medichem’s proprietary NCT protects the skin from oxidative stress caused by UV exposure and fine dust through powerful antioxidant activity. These three key ingredients work synergistically in a skin-friendly formulation to provide intensive moisturization, soothing care, and skin-renewal support.

Complementing the cream, K-Medichem has launched the DAYNICS PDRN-Madeca Derma Serum and DAYNICS PDRN-Madeca Derma Serum Mask to complete its premium skincare lineup. The serum delivers concentrated active ingredients for intensive nourishment, while the mask serves as an intensive-care treatment for targeted hydration and barrier recovery. Together, these products form a comprehensive daily skincare routine.

As an R&D-focused enterprise, K-Medichem continually commercializes university research outcomes into differentiated dermocosmetics. Building on this expertise, the company plans to steadily expand its distribution network across Southeast Asia and into broader global markets.

“DAYNICS is a premium bio-derma skincare brand developed on the basis of advanced technology and patented functional ingredients,” said a K-Medichem representative. “We will continue to expand our PDRN Derma lineup, strengthen cooperation with local distribution partners, and grow DAYNICS into a trusted K-derma brand globally.”

1. Official Website

http://www.skinmedichem.co.kr/

2. Instagram

https://www.instagram.com/kmedichem

3. YouTube

https://www.youtube.com/@Kmedichem

 

South Africa-China Electricity and Energy Investment Conference Opens at POWERCHINA Headquarters to Advance Long-Term Energy Partnerships

BEIJING, Aug. 11, 2026 /PRNewswire/ — POWERCHINA highlighted its long-standing role in South Africa’s energy and infrastructure development as the two-day South Africa-China Electricity and Energy Investment Conference opened at its Beijing headquarters on Aug. 3.

South Africa-China Electricity and Energy Investment Conference Opens at POWERCHINA Headquarters to Advance Long-Term Energy Partnerships
South Africa-China Electricity and Energy Investment Conference Opens at POWERCHINA Headquarters to Advance Long-Term Energy Partnerships

Organized by South Africa’s Department of Electricity and Energy and the South African Embassy in China, with support from POWERCHINA, the event brought together more than 260 government, finance and industry representatives to explore over R2.2 trillion in investment opportunities through 2039 under South Africa’s Integrated Resource Plan 2025, spanning generation, transmission, energy storage and related manufacturing.

Dr. Kgosientsho Ramokgopa, South Africa’s minister of electricity and energy, said the country was entering a decisive decade in its energy market transformation. He noted that the IRP 2025 investment pipeline would not only add generation and transmission capacity, but also support lasting infrastructure, industrial development and shared prosperity through long-term partnerships.

“Since beginning operations in South Africa in 2008, POWERCHINA has contributed to the country’s power and water infrastructure,” POWERCHINA President Wang Xiaojun said. “We are ready to work with government agencies, financial institutions and industry partners to move projects from planning to implementation while creating lasting value through local procurement, skills development and supply chain cooperation.”

Under IRP 2025, South Africa plans to add about 105 GW of new generation capacity through 2039, supported by a diversified mix of solar, wind, battery storage, natural gas and nuclear power. The country also plans to build about 14,500 kilometers of transmission infrastructure, with an estimated R440 billion in transmission investment required over the next decade.

POWERCHINA’s experience in South Africa provides a practical foundation for its participation in the country’s next phase of infrastructure development. The company’s completed and ongoing wind, solar photovoltaic and concentrated solar power projects in South Africa have a combined capacity of 1.9 GW. Its battery storage projects under construction have a combined capacity of 1.9 GWh.

Among these projects is the 100 MW Redstone concentrated solar power project, South Africa’s largest tower-based molten salt solar thermal facility. The project combines solar generation with thermal energy storage to provide dispatchable renewable power. POWERCHINA is also participating in the Oya hybrid facility project, which integrates wind, solar and battery storage on a single grid-connected platform to support a more flexible and reliable power system.

Beyond energy generation, POWERCHINA is contributing to water infrastructure that supports electricity supply, industrial activity and local communities. The Mokolo – Crocodile Water Augmentation Project Phase 2A is a major water infrastructure project under South Africa’s National Water Resource Strategy. Once completed, it is expected to deliver 75 million cubic meters of water annually. The project will help secure water supplies for the Medupi and Matimba power stations, support development in the Waterberg mining area and provide water to industrial facilities, municipalities and communities along the

POWERCHINA has also incorporated local procurement, subcontracting and skills development into its project delivery in South Africa. Its projects have created thousands of local jobs and supported the development of local suppliers. At the Redstone project, the company established a welding training center and worked with a local university to provide technical education linked to concentrated solar power. These initiatives help strengthen the local capabilities needed to support South Africa’s growing energy sector over the long term.

The conference is expected to lay the groundwork for a proposed South Africa-China Energy Investment Partnership. POWERCHINA will continue working with South African partners to advance reliable energy and water infrastructure that supports industrial development and sustainable growth.

VinFast further expands authorized service outlet network in Indonesia, enhancing the aftersales experience


JAKARTA, INDONESIA – Media OutReach Newswire – 11 August 2026 – VinFast continues to strengthen its aftersales network in Indonesia by expanding its Authorized Service Outlet network through partnerships with reputable automotive service providers across the country. The expansion marks another milestone in VinFast’s strategy to develop a comprehensive EV ecosystem in Indonesia, making genuine aftersales services more accessible and convenient for customers while supporting the country’s transition to sustainable mobility.

Representatives of VinFast Indonesia and its partners at the signing ceremony.
Representatives of VinFast Indonesia and its partners at the signing ceremony.

VinFast has signed Memoranda of Understanding (MoUs) with 10 reputable partners across Indonesia, including PT Lampung Auto Mandiri, PT Karoto Seiko Indonesia, CV Agus Lio Ban, CV Family Auto Motor, PT Motoreko Mobilindo, PT Green Mobilitas Indonesia, PT Global Mobil Indonesia, PT Layanan Prima Sejahtera, CV Karya Indah Motor, and PT Prayoga Tangguh Perkasa.

Under the agreements, the partners will join VinFast’s Authorized Service Outlet network to provide vehicle maintenance, general repair, and body repair services in accordance with VinFast’s global standards. They will also distribute genuine VinFast parts and accessories throughout Indonesia.

Pursuant to the agreements, the Authorized Service Outlets will meet VinFast’s stringent requirements for technical capability, facilities, and service quality, while committing to uphold the Company’s core values and brand standards.

The continued expansion of VinFast’s Authorized Service Outlet network enables customers across Indonesia to access genuine aftersales services more conveniently, wherever they are. Supported by VinFast-certified technicians and a reliable supply of genuine parts and accessories, customers can be confident that their vehicles will receive consistent, high-quality care, ensuring safety, reliability, and optimal performance throughout the ownership experience.

To date, VinFast has established a network of more than 100 Authorized Service Outlets across Indonesia. The network extends beyond Greater Jakarta (Jabodetabek) to major cities nationwide, meeting the growing aftersales needs of both individual customers and commercial fleet operators.

Mr. Antonio Zara, Chief Executive Officer of VinFast Southeast Asia, said: “For electric vehicles, a reliable aftersales network is essential to giving customers confidence throughout their ownership journey. The continued expansion of our Authorized Service Outlet network demonstrates VinFast’s long-term commitment to customers in Indonesia. By partnering with experienced and trusted automotive service providers, we aim to deliver international-standard aftersales services that are convenient, efficient, and dependable, giving consumers greater confidence in choosing VinFast electric vehicles.”

The expansion of the Authorized Service Outlet network is a key pillar of VinFast’s strategy to build a comprehensive EV ecosystem in Indonesia. Together with an increasingly diverse product portfolio, a rapidly expanding charging infrastructure, and the continued development of a broader green mobility ecosystem, the nationwide aftersales network will further strengthen VinFast’s ability to provide Indonesian consumers with a convenient, reliable, and sustainable EV ownership experience.

VinFast has also introduced a range of customer-focused initiatives to make EV ownership more accessible and convenient, including its battery subscription program, guaranteed buyback program, and free charging at V-GREEN charging stations through March 31, 2029. Together with its partners across vehicle distribution, financing, charging infrastructure, and aftersales services, VinFast continues to strengthen its integrated EV ecosystem, reaffirming its long-term commitment to accelerating the adoption of electric vehicles in Indonesia.
Hashtag: #VinFast

The issuer is solely responsible for the content of this announcement.

MetaOptics Ltd achieves 79% of FY2025 full-year revenue in 1H 2026, on track to fulfil purchase orders of key metalens production equipment in 2H 2026

SINGAPORE, Aug. 11, 2026 /PRNewswire/ — MetaOptics Ltd (Catalist: 9MT) (“MetaOptics” or the “Company”, and together with its subsidiaries, the “Group”) is pleased to announce its unaudited consolidated financial results for the six months ended 30 June 2026 (“1H 2026“).

The Group delivered revenue of S$0.6 million in 1H 2026, an increase of 476% year-on-year, and representing approximately 79% of the Group’s revenue for the entirety of the latest financial year ended 31 December 2025 (“FY2025“) of approximately S$0.8 million, a reflection of the sustained and strong commercial traction it has built since delivering its inaugural full-year results as a listed company.

The Group’s net loss for 1H 2026 was primarily attributable to (i) one-off, non-recurring professional fees of approximately S$1.7 million arising from IPO-related expenses primarily in connection with the Company’s proposed Nasdaq dual listing, as well as (ii) non-cash expenses including depreciation, amortisation and finance expenses of approximately S$0.5 million. Excluding these non-cash and one-off items, the Group’s underlying net loss for 1H 2026 would have been significantly lower, at approximately S$1.8 million.

The Group continues to execute on its multi-pronged growth strategy, anchored across its 4 core business segments:

(i) Metalens Equipment
(ii) Metalens Design and Foundry
(iii) Metalens IoT Products and Smart Devices
(iv) AI Algorithm

The Group’s growth momentum is supported by an order backlog of key metalens production equipment, which is scheduled to be delivered to customers over the next 6 to 12 months. Planned deliveries in the six months ending 31 December 2026 (“2H 2026“) are on track, allowing the Group revenue visibility into the financial year ending 31 December 2027. In addition to the broadening customer pipeline in connection with discussions with multinational customers at various stages of sampling, qualification and evaluation, and commercial negotiation, the Group has also advanced partnerships covering critical equipment subsystems, wafer-level optics fabrication and the set up of metalens mass production capacity on its 4-inch and 12-inch direct laser writer (“DLW“) platforms, with the aim of shortening lead times, improving yields and supporting mass production volume as design wins are secured.

Building Business Momentum across the Group’s Key Growth Vectors

Commercial engagement across the Group’s pipeline continues to build, with a growing number of non-disclosure agreements signed and increasing requests for information and quotations received from major global technology companies across the Group’s three key growth vectors:

(1) Co-packaged optics (“CPO”): The Group’s 0.1mm diameter metalens designs for CPO applications are highly sought after from a mass-production standpoint, with global industry leaders in the CPO space engaging the Group on similar designs. Industry research house Yole Group has observed that the winners in the metalens market will be those that possess mass-production processes (see: https://www.yolegroup.com/player-interviews/beyond-the-camera-bump-an-interview-with-metaoptics/). The Group is well positioned in this regard, with proprietary processes built on its scalable 12-inch DUV lithography platform that enable it to fabricate such metalenses in scalable volume.

(2) Colour imaging metalenses: The Group has completed the design of a 12-megapixel colour imaging titanium dioxide (“TiO2“) metalens, which enable higher optical efficiency, reduce scattering losses, and improve phase control within ultra-thin metalens structures, critical for space-constrained consumer devices such as smartphones, laptops, and wearable devices, for a major global technology company, with a prototype currently in progress. In parallel, the Group’s latest 5-megapixel colour module is producing exceptionally clear colour images, demonstrating the Group’s capability as a leading-edge colour metalens developer.

(3) Key production equipment: The Group’s 12-inch metalens automatic testers are in strong demand from several leading global semiconductor and consumer technology companies. The Group was the first to develop and produce a metalens tester, underscoring its equipment leadership in the metalens ecosystem. The Group has also received requests for its DLW platforms from major technology companies, universities and research institutions.

Well-capitalised to Execute on its Growth Pipeline

The Group remains well-capitalised, with a healthy balance sheet, and cash and cash equivalents of approximately S$5.5 million as at 30 June 2026, providing the Group with the resources to fulfil its equipment purchase orders, scale its metalens fabrication processes towards mass volume production and support the growing pipeline of customer engagements described above.

About MetaOptics Ltd

MetaOptics Ltd (Catalist: 9MT) is a leading-edge semiconductor optics company pioneering glass-based metalens solutions enhanced by AI-driven image processing. Using advanced optical design and a scalable 12-inch DUV lithography process, it powers next-generation applications in CPO, mobile, AR VR, automotive and other emerging markets. Headquartered in Singapore, MetaOptics aims to deliver high-performance optics with the reliability and scalability demanded by today’s most innovative technology brands. Find out more at www.metaoptics.sg

Forward-Looking Statements

This press release may contain forward-looking statements that involve known and unknown risks, uncertainties and other factors, many of which are beyond the Company’s control. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the Company’s growth strategies, its future business development, results of operations and financial condition, its research and development efforts, its ability to attract and retain customers, and its ability to establish and maintain relationships with suppliers and business partners; and assumptions underlying or related to any of the foregoing. All information provided in this press release is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For sales enquiries, please contact sales@metaoptics.sg

Singapore (Headquarters)
MetaOptics Technologies Pte Ltd, 81 Ayer Rajah Crescent, #01-45, Singapore 139967

United States
MetaOptics Inc. (USA), 1 Ferry Building, Suite 201, San Francisco, CA 94111

KokKok Mega Patuxay Opens New Shopping and Lifestyle Center in Vientiane

A inside picture of KokKok Mega Patuxay . (Photo supplied)

KokKok Mega Patuxay officially opened in Vientiane Capital on 8 August, following a trial opening that attracted many visitors to the new shopping and lifestyle center.

Located in the heart of Vientiane, the center is part of Kolao Group’s expansion into modern retail spaces and brings shops, restaurants, cafes, entertainment venues and lifestyle services together under one location.

The development is designed around the concept of making the mall as an everyday destination, with a range of retail and dining options aimed at serving different consumer needs.

International Brands

KokKok Mega Patuxay features brands from a range of markets, including Nike, Pomelo, Swarovski, Top 10, Crystal Jade, Sizzler, Zen, Ediya Coffee, Paris Baguette, Modern House and Korique.

The center also includes Kolaotopia, an automotive area featuring several vehicle brands available in Laos, including Kia, Hyundai, BMW, Geely and Mitsubishi.

The combination of retail, dining and automotive services gives visitors access to a range of products and services within the same development.

The opening adds another shopping and lifestyle destination to Vientiane’s growing retail sector. The center brings together international brands and local services while providing space for dining, entertainment and other activities.

KokKok Mega Patuxay is now open daily from 9:30 a.m. to 10 p.m.

Police Detain 261 Foreign Nationals in Thatluang Lake SEZ Scam Raid

Vientiane police detained 261 foreign nationals during a raid on a telecommunications fraud and online gambling operation at Thatluang Lake Special Economic Zone. Vientiane, Laos. 08 August 2026. (Photo: Lao Security News)

On 8 August, Vientiane police raided a telecommunications fraud and online gambling operation at the building in Vientiane’s Thatluang Lake Special Economic Zone (SEZ).

Officers detained 261 suspects, spanning seven nationalities. Chinese nationals made up the largest group at 153, followed by 61 Vietnamese, 36 Thai, five Taiwanese, two Malaysian, two South Korean, and two Myanmar nationals.

Police seized nearly 500 desktop computers and laptops, along with 2,355 mobile phones, as evidence. Authorities confirmed the building belongs to Lao Thatluang Investment Development Co., Ltd. and said they are continuing the investigation to identify and arrest the operation’s masterminds and accomplices for prosecution under the law.

The raid comes as Lao authorities press a broader crackdown on scam networks nationwide. 

Two days later, on 10 August, Lao authorities deported 41 Thai suspects to Thai authorities via the 1st Lao-Thai Friendship Bridge, following an earlier handover of 32 Thai nationals through the same crossing on 6 August. 

The two handovers brought the total number of Thai nationals deported to at least 73.

Lao authorities detained those suspects during an earlier raid in July on the ST Vegas complex in Dongphosy village, Hatsayfong district, Vientiane. Conducted on 18 July, that operation netted 589 suspected scammers in total, most of them Thai nationals, followed by Lao, Vietnamese, and Cambodian nationals.

UstarPay Announces App and Virtual Card First Launch, Supporting USDT Deposits and Real-World Spending


HONG KONG SAR – Media OutReach Newswire – 11 August 2026 – UstarPay, a PayFi infrastructure platform connecting crypto to real-world payments, announced that the UstarPay App and Virtual Card officially launched on July 30, 2026. The initial launch is available to eligible users, enabling them to deposit and spend USDT through a secure and practical digital payment experience.

This launch marks an important milestone for UstarPay’s mission of “Real Crypto, Real Life.” It turns the company’s vision into action by allowing users to move beyond simply holding digital assets and begin using them in real-world spending scenarios. UstarPay will continue improving the product experience in future versions, including usability, supported features, payment scenarios, regional coverage, and infrastructure capabilities.

Digital assets have changed how people store and exchange value, but using crypto in daily life has often remained difficult. UstarPay was created to solve this gap. With the launch of its App and Virtual Card, UstarPay is taking its first step toward making crypto more accessible, spendable, and useful for everyday life.

A UstarPay spokesperson said: “The UstarPay App and Virtual Card officially launched on July 30, and this is only the beginning. This first version allows users to deposit and spend USDT through the UstarPay App and Virtual Card, but our vision goes far beyond that. We will continue to improve the product in upcoming versions, listen closely to users, and build a smoother, broader, and more powerful payment experience.”

What This Launch Means for UstarPay

The first launch of the UstarPay App and Virtual Card creates a major impact for the UstarPay ecosystem. It moves UstarPay from infrastructure vision to real user experience, giving people a direct way to interact with the platform and use digital assets in practical payment situations.

For UstarPay, this launch:

  • Validates the “Real Crypto, Real Life” mission by turning USDT into a usable payment balance.
  • Introduces UstarPay to real users in the market, allowing the company to quickly gather market feedback and continuously optimize the product experience.
  • Creates the foundation for future product expansion, including more features, broader use cases, and improved payment access.
  • Strengthens UstarPay’s role in PayFi infrastructure by connecting digital assets with real-world financial activity.
  • Builds trust through practical utility, showing users that crypto can be more than an investment or trading asset.

This launch is not the final destination. It is the foundation for UstarPay’s next stage of growth.

What UstarPay Changes
UstarPay changes the way people interact with crypto by making digital assets easier to use in everyday life. Instead of keeping crypto inside exchanges, wallets, or trading platforms, UstarPay helps users turn USDT into real spending power.

This launch changes the user experience in several key ways:

  • From holding to spending: Users can move from simply holding USDT to using it for everyday payments.
  • From complex to simple: The UstarPay App provides users with a clearer and more convenient way to manage and use digital assets.
  • From digital-only to real life: The Virtual Card helps connect crypto balances with real-world payment scenarios.
  • From delayed access to faster usability: Users can deposit USDT and access spending functions through a single platform.
  • From fragmented tools to one ecosystem: UstarPay brings wallet and card functions together within one unified payment experience.

For freelancers, remote workers, travelers, Web3 users, and digital entrepreneurs, this means crypto can become more practical, flexible, and closely connected to everyday needs.

Key Features of the First Version
The first version of the UstarPay App and Virtual Card includes:

  • USDT Deposits: Users can deposit USDT into the UstarPay App.
  • Virtual Card Access: Users can use the virtual card in supported payment scenarios.
  • Everyday Digital Spending: Designed for online shopping, travel bookings, subscriptions, and other digital payment needs.
  • Simple Account Experience: Manage digital assets and payment functions within one app.
  • Availability for Eligible Users: Open to eligible users.
  • Secure Payment Infrastructure: Built with a focus on compliance, transparency, and asset protection.

As the first version, UstarPay will continue to develop and improve the platform based on user needs, market feedback, and technical upgrades.

The UstarPay App and Virtual Card officially launched on July 30, 2026.

Regulated Area Check:
Before downloading or using UstarPay services, users should confirm whether their country or region is within UstarPay’s supported and compliant service areas. Please refer to the latest regulated area list.

Download UstarPay & Regulated Area List:
https://linktr.ee/UstarPay

Hashtag: #UstarPay

The issuer is solely responsible for the content of this announcement.

About UstarPay

UstarPay is a PayFi infrastructure platform connecting crypto to real-world payments. Through its wallet, card, and payment infrastructure, UstarPay enables users and businesses to transform digital assets into practical spending power.

UstarPay has obtained a Canadian MSB license and is committed to compliance, transparency, and security as it promotes the use of digital asset payments in real-world scenarios. With the mission of “Real Crypto, Real Life,” UstarPay is building seamless infrastructure for a financial future that is digital, mobile, human-centered, and borderless.

Website: X / Twitter: Telegram:

“LIANGZHU CODE 5000” Invites Global Explorers to Unlock an Ancient Civilization

HANGZHOU, China, Aug. 11, 2026 /PRNewswire/ — What if a mobile phone could unlock the story of a civilization dating back more than 5,000 years?

The Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism has launched “LIANGZHU CODE 5000,” a new international cultural campaign inspired by the Archaeological Ruins of Liangzhu City.

Featuring an interactive mobile web experience and an on-site video with international content creator Bohan, the campaign invites global explorers as “Digital Archaeology Officers” to unearth the ancient civilization through 12 interactive missions.

Explore LIANGZHU CODE 5000: https://liangzhu-archeology.netlify.app/

Decode Liangzhu Through 12 Missions

The journey begins approximately 5,300 years ago, when the people of Liangzhu built an ancient city, developed a large-scale water management system, cultivated rice and created finely crafted jade objects.

Through tapping, dragging, matching and selecting, players explore different aspects of Liangzhu civilization. They locate the Mojiaoshan palatial complex, rebuild the ancient water system, identify patterns on jade objects and examine archaeological clues connected to agriculture and daily life.

Each mission is based on representative archaeological discoveries from Liangzhu. Instead of presenting historical knowledge through lengthy explanations, the experience places clues within images and interactive challenges.

Together, the 12 missions show not only the artifacts left behind by the people of Liangzhu, but also how they built and managed a city, organized production and understood the world around them.

After completing all the missions, players awaken the renowned “King of Cong” and receive a personalized Digital Archaeology Officer Certificate, which can be saved and shared on social media.

Connecting the Digital Experience with the Real Site

As part of the campaign, international content creator Bohan visited the Archaeological Ruins of Liangzhu City to experience “LIANGZHU CODE 5000” on site.

In the video, the palatial complex, dams and jade objects shown on his phone correspond with the archaeological landscape around him, connecting the digital missions with the physical ruins.

“Because you are standing inside the ruins, the experience makes the history around you feel much more real,” Bohan said.

The Archaeological Ruins of Liangzhu City were inscribed on the UNESCO World Heritage List in 2019. The site provides important evidence of Chinese civilization dating back more than 5,000 years.

For international audiences unfamiliar with Chinese archaeology, “LIANGZHU CODE 5000” offers an accessible way to begin exploring its history.

The word “CODE” refers to both the clues preserved in the ruins and artifacts and the digital format through which they are revealed. “5000” points to the more than 5,000-year history of Chinese civilization.

By combining archaeology, interactive storytelling, on-site exploration and social sharing, the campaign turns the discovery of Liangzhu into a journey that anyone can begin with a mobile phone.

Don’t just visit Liangzhu. Decode it.