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Jo Malone London Launches New Hair & Body Wash to the Cypress & Grapevine collection

LONDON, May 1, 2026 /PRNewswire/ — One scent, many expressions. Jo Malone London expands its bestselling Cypress & Grapevine collection. Joining the line-up is a 30ml edition of the refined, distinctive and bold cologne alongside a versatile hair & body wash.

 

Jo Malone London Male Ambassador: Tom Hardy
Jo Malone London Male Ambassador: Tom Hardy

 

The aromatic notes of cypress trees unite with the warmth of grapevine and the sensuality of amber in this fresh and woody fragrance. See the world with the 30ml fragrance, sized just right for hand luggage and washbags alike.

Top: Cypress
Heart: Grapevine
Base: Amber

Elevate daily routines with the hair & body wash, created with conditioning ingredients and gentle cleansers. The clear gel foams to cleanse and nourish, leaving skin and hair scented with Cypress & Grapevine.

The Cypress & Grapevine collection:

Cypress & Grapevine Cologne Intense 30ml
Cypress & Grapevine Cologne Intense 50ml
Cypress & Grapevine Cologne Intense 100ml
Cypress & Grapevine Body & Hand Wash
Cypress & Grapevine Hair & Body Wash
Cypress & Grapevine All Over Body Spray
Cypress & Grapevine Classic Candle

The Cypress & Grapevine additions will be available online at jomalone.co.uk and in-store from May 2026.
Follow Jo Malone London on TikTok, Instagram, Facebook, X, YouTube, LinkedIn and Pinterest @JoMaloneLondon #MrMalone

 

Methodist College Kuala Lumpur Strengthens Academic Pathways Through Collaboration with MILA University


NEGERI SEMBILAN, MALAYSIA – Media OutReach Newswire – 1 May 2026 – Methodist College Kuala Lumpur (MCKL) has formalised a strategic collaboration with MILA University through the signing of a Memorandum of Agreement (MoA), marking a significant step in enhancing academic progression pathways for students.

This partnership reflects a shared commitment to supporting diploma graduates in continuing their studies at degree level, while ensuring a smoother and more structured transition into higher education.

A Strategic Collaboration for Student Progression

The agreement was formalised by Dr. Chua Ping Yong, Chief Executive Officer of MCKL, and Mr. Cao Qi, Deputy Chief Executive Officer of MILA University, in the presence of representatives from both institutions.

Through this collaboration, a clear articulation pathway is established for MCKL students to continue their academic journey at MILA University, enabling a smoother transition into undergraduate studies with greater confidence and direction.

Expanding Opportunities Through Articulation Pathways

As part of this collaboration, students from selected MCKL diploma programmes have the opportunity to progress into MILA University’s bachelor’s degree programmes in Computer Science and Business Management.

The pathway covers diploma fields such as Computer Science, Information Technology, Digital Business, Digital Marketing, and Financial Technology, ensuring that students from diverse academic backgrounds have access to relevant progression pathways.

Strengthening Industry-Relevant Education Through Collaboration

Beyond academic progression, this collaboration underscores a mutual commitment to delivering industry-relevant education that equips students with practical skills and real-world competencies. By aligning curriculum pathways and fostering closer engagement between both institutions, MCKL and MILA University aim to ensure that graduates are not only academically prepared but also adaptable to evolving industry demands. This partnership creates opportunities for enhanced learning experiences, bridging the gap between classroom knowledge and professional application, and ultimately empowering students to thrive in a competitive global workforce.

For over four decades, MCKL has built a strong reputation for nurturing students who not only excel academically but also develop the values, character, and critical thinking skills needed to thrive in an ever-changing world. With a student-centred approach, the college emphasises holistic education, balancing academic rigour with personal growth, leadership development, and community engagement, so that graduates are well-prepared for both university and life beyond the classroom.

MCKL provides prospective students and parents with valuable opportunities to explore its diverse programmes, interact with lecturers, and gain insights into campus life and progression pathways. Whether students are seeking a strong academic foundation, clear progression routes, or a supportive learning environment, MCKL continues to position itself as a trusted launchpad for future success. To learn more, visit mckl.edu.my or connect with the MCKL team at upcoming events.

Original Source: MILA University
Original Article: MILA University Strengthens Academic Pathways Through Collaboration with MCKL
Website: https://www.mila.edu.my

Hashtag: #mckl #methodistcollegekualalumpur #mou




The issuer is solely responsible for the content of this announcement.

Methodist College Kuala Lumpur (MCKL)

Methodist College Kuala Lumpur (MCKL) was founded by the Methodist Council of Education in 1983, its campus sitting in the heart of Kuala Lumpur and branch campus in Pykett, Penang, known as the MCKL College (Penang, Pykett Campus). MCKL is now an QA Approved Centre delivering Advanced Diplomas focusing on Business and Computing: Software Development. It also offers programmes in the pre-university pathway for subjects including Cambridge A-Level, Australian Matriculation; the American Degree Transfer, Diploma courses Digital Business, Digital Marketing, IT (Internet of Things Focused), Computer Science (data science focused), Early Childhood Education, Social Work, and Financial Technology. Over the years, MCKL has been highly recognised for its track record and gold standard achievements of its pre-university programmes and its overseas degree pathways.

For additional information, please visit the .

IBM Debuts New AI-Powered Features for the Scuderia Ferrari App

Fan engagement accelerates one year after relaunch

ARMONK, N.Y., May 1, 2026 /PRNewswire/ — As the Formula 1 season arrives in United States for the first time in 2026 for the Formula 1 Miami Grand Prix, IBM (NYSE: IBM) and Ferrari today introduced – new and enhanced AI powered capabilities to the Scuderia Ferrari app experience. The highly interactive features were designed to bring Scuderia Ferrari’s passionate global fanbase of nearly 400 million Tifosi closer than ever to the team, the drivers and the cars they love – on race day and beyond. 

New Features in Scuderia Ferrari App including: Quiz, Predictor, Tyre strategy and AI Companion.
New Features in Scuderia Ferrari App including: Quiz, Predictor, Tyre strategy and AI Companion.

Built with IBM watsonx, the enhanced AI Companion acts as a digital guide, helping fans uncover everything from race‑week insights to Scuderia Ferrari HP history in a more intuitive and personalized way. Conversation-style prompts can be used to ask questions about the team, the drivers, the race season and more (e.g. “How does the SF-26 differ from previous Ferrari and/or Formula 1 cars?”). Watsonx Orchestrate technology is then used to surface contextual responses grounded in current and historical Scuderia Ferrari HP data, as well as curated knowledge sources.

The new unified Game Center is a dynamic destination where fans can participate in race predictors, quizzes and challenges tied to live Grand Prix moments. With global leaderboards, digital achievements and badges, and social media based competition, the Game Center transforms each race weekend into a playful, shared experience for all Tifosi — deepening connections and driving repeat engagement across the season. Within the Game Center, the new always-on Countdown Quiz complements existing Daily and GP-specific quizzes with a timed format that challenges users to test their knowledge against a 60-second limit. The new Achievements tab – located in the Profile section – features digital badges that fans can unlock through participation, with functionality to easily share their accomplishments across social networks. 

Across race weekends, the enhanced Race Center experience complements this interactivity by delivering deeper detailed session timelines as the action on track unfolds, improved real-time driver data, and curated insights that follow Scuderia Ferrari HP from practice through to race day.

“Fans today expect more than just access to information — they want to feel closer to the action, to the drivers, the teams, and to each other,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. “By putting AI at the core of the Scuderia Ferrari HP app experience, we are transforming how millions of Tifosi engage with the sport. It is a powerful example of how technology can turn data into meaningful, memorable experiences at scale.”

As the Official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP, IBM worked closely with the team to redesign and redevelop their mobile app experience, putting watsonx AI at the core of the experience. Since relaunching in May 2025, monitoring has showed that the app has seen a 35% increase in cumulative downloads and a 36% increase in Average Monthly Active Users, with Average Race Active Users increasing by 56%. Engagement has also increased significantly in the past year, evidenced by a 62% increase in Views and a 35% lift in Engaged Sessions.

IBM will continue rolling out new features on the Scuderia Ferrari HP app throughout the 2026 season. 

Download the redesigned Scuderia Ferrari mobile app, available for mobile devices, in the Apple App Store and the Google Play Store. Click here to learn more about IBM and the Scuderia Ferrari app. 

About IBM 
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media contact:

IBM
Paul Pettas
paulpettas@ibm.com

IBM Corporation logo.
IBM Corporation logo.

 

Private Equity’s AI Moment: The Greatest Value Lever in Decades — and the Hardest to Pull

The following article is authored by Neil Dhar, Senior Vice President, IBM Consulting Americas

ARMONK, N.Y., May 1, 2026 /PRNewswire/ — Next week at Think 2026, we’ll outline the forces shaping the Enterprise AI Race, forces that apply with particular urgency to private equity. The organizations gaining ground today are not the ones betting on a single model. They are the ones redesigning how their businesses operate, building hybrid architectures that give them control, and deploying AI in ways that orchestrate value that compounds over time. 

IBM Corporation logo.
IBM Corporation logo.

The private equity industry understands this better than most. The days of pilots and promises are over, and the demand for hard proof (a.k.a. ROI) has begun. Is your revenue accelerating? Can you drive efficiency and profitability at the same time? What does long-term growth look like? These are the questions sitting across the table at every board meeting and investment committee, and the pressure is only intensifying.  

This pressure has forced major PE firms to move aggressively to formalize their AI strategies, including exploring joint ventures with leading LLM companies. They’re making a calculated bet on AI as the most powerful value‑creation lever the industry has seen in its history, and they recognize that the window to move is now. 

The logic is unmistakable. PE firms don’t run single businesses, they run portfolios. Which means AI playbooks that work don’t just transform one company; they compound across ten, twenty, fifty, hundreds. A workflow reinvented once becomes a repeatable asset. A governance framework built once becomes portfolio infrastructure. That multiplier effect is native to how PE creates value, and it’s what makes the intersection of private equity and enterprise AI one of the most consequential arenas in business right now. 

The bet is a no-brainer. Execution is where it gets hard.  

Here’s what we know to be true: competitive advantage won’t come from betting on a single LLM. It will come from building AI tailored to your business, shifting to a hybrid strategy that combines custom models, foundation models, and smaller specialized models, all grounded in an architecture that connects your data, your workflows, and your intelligence. In private equity, where the same playbook has to work across an entire portfolio, that distinction isn’t academic. It’s the difference between value that compounds and value that stalls. 

We know this because we lived it. We turned our own operations into the proving ground, analyzing nearly 400 operational workflows and deploying AI solutions across more than 100 so far, coupled with AI governance and enablement.

The result was $4.5B in productivity gains from AI, hybrid cloud, automation and consulting expertise, and proof of what works.

We then took that proof and productized those validated workflows into IBM Enterprise Advantage, a first-of-its-kind asset-based consulting service that enables clients to build and operate their own tailored internal AI platform at scale.

With digital workers, prebuilt tools, and native governance, clients have a headstart rather than a blank slate. And because it’s multi-model, they retain the freedom to shift as technology evolves. For private equity, that flexibility determines whether a company is an asset or a liability at exit. 

We’re bringing this same approach to private equity-backed companies, where the defining question is what changed and can you prove it.

  • A major U.S. telecommunications provider is deploying digital workers and prebuilt AI tools from Enterprise Advantage to accelerate the migration of more than 150 critical applications, delivering measurable savings within two quarters.
  • Working with a leading insurance administrator, IBM is using agentic AI to overhaul end-to-end claims processing, a function where a single claim can involve dozens of tightly regulated steps across multiple systems. AI agents now read and structure claim documents, perform compliance checks, assess eligibility, and route cases automatically, resulting in faster cycle times, fewer bottlenecks, and an operating model built to scale. 

What private equity does here will ripple far beyond its own portfolios. When PE-backed companies deploy production-ready AI across the business, they reset competitive expectations for entire industries, forcing every competitor to respond. That is the Enterprise AI Race playing out in real time.

The choices made today will define portfolio performance for the next decade. Move too slowly and you’re handing the advantage to every competitor who didn’t. Move without discipline and you’re betting the portfolio on a foundation that hasn’t been proven. The firms that win will be the ones who understood that distinction early enough to do something about it.

About IBM 

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media contact: 

IBM
Lily O’Brien
lilyobrien@ibm.com

A Smarter Way to Upgrade: Insta360 Trade-In Program Expands to Support More Devices

LOS ANGELES, May 1, 2026 /PRNewswire/ — Insta360, a global leader in 360-degree and AI-powered imaging, today announced its Trade-In Program, offering creators a more practical way to upgrade their gear. The program allows users to send in old or unused cameras and receive store credit for new Insta360 products.

Designed to be more flexible than traditional trade-in options, the program is not limited to Insta360 devices. It supports a broader range of eligible cameras, giving creators a more accessible path to upgrade their setup without being tied to a single ecosystem.

A Familiar Problem for Creators

For many creators, upgrading gear isn’t as simple as buying the latest device. Older cameras often sit unused, while selling them through second-hand platforms can be time-consuming, from managing inquiries to handling shipping and payments.

At the same time, expectations for content quality continue to rise. Features like high-resolution video, advanced stabilization, and AI-powered tracking are quickly becoming standard across platforms, pushing creators to upgrade more frequently.

Insta360’s Trade-In Program is designed to simplify that process by turning existing gear into immediate value, without the usual friction of resale.

How the Program Works

The process is straightforward. Creators apply through Insta360’s support portal, submit their device details for evaluation, and send in their gear using a prepaid shipping label. Once the device passes inspection, users receive store credit for the Insta360 Store.

Coupon values vary by product, with current offers including up to US$100 toward Insta360 X5 and up to US$80 toward X4 Air, GO Ultra or Ace Pro 2. Equivalent values apply across regional storefronts.

Built for Real-World Creator Setups

Modern creators often work across multiple devices and systems, rather than relying on a single brand. Recognizing this, Insta360’s Trade-In Program accepts a broader range of eligible devices, including both previous-generation Insta360 products and cameras from other popular brands.

This flexible approach lowers the barrier to upgrading, allowing creators to refresh their setup without navigating the complexity of selling gear independently.

Availability

The Trade-In Program is live in the United States, Canada, Japan, Hong Kong SAR, Taiwan region, and Macau region. Eligible devices, current coupon values, and full terms are listed on the Insta360 support portal. Coupons can’t be exchanged for cash, combined with other promotions, or split across multiple purchases. For a full list of eligible devices, current trade-in values, and program details, visit: https://www.insta360.com/support/workorder/trade-in/create

About Insta360

With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, and an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers, and professionals bring their ideas to life.

For more details, visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on TikTok: http://tiktok.com/@insta360_official
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360

Press Contact
Insta360
pr@insta360.com

 

A Smarter Way to Upgrade: Insta360 Trade-In Program Expands to Support More Devices

LOS ANGELES, May 1, 2026 /PRNewswire/ — Insta360, a global leader in 360-degree and AI-powered imaging, today announced its Trade-In Program, offering creators a more practical way to upgrade their gear. The program allows users to send in old or unused cameras and receive store credit for new Insta360 products.

Designed to be more flexible than traditional trade-in options, the program is not limited to Insta360 devices. It supports a broader range of eligible cameras, giving creators a more accessible path to upgrade their setup without being tied to a single ecosystem.

A Familiar Problem for Creators

For many creators, upgrading gear isn’t as simple as buying the latest device. Older cameras often sit unused, while selling them through second-hand platforms can be time-consuming, from managing inquiries to handling shipping and payments.

At the same time, expectations for content quality continue to rise. Features like high-resolution video, advanced stabilization, and AI-powered tracking are quickly becoming standard across platforms, pushing creators to upgrade more frequently.

Insta360’s Trade-In Program is designed to simplify that process by turning existing gear into immediate value, without the usual friction of resale.

How the Program Works

The process is straightforward. Creators apply through Insta360’s support portal, submit their device details for evaluation, and send in their gear using a prepaid shipping label. Once the device passes inspection, users receive store credit for the Insta360 Store.

Coupon values vary by product, with current offers including up to US$100 toward Insta360 X5 and up to US$80 toward X4 Air, GO Ultra or Ace Pro 2. Equivalent values apply across regional storefronts.

Built for Real-World Creator Setups

Modern creators often work across multiple devices and systems, rather than relying on a single brand. Recognizing this, Insta360’s Trade-In Program accepts a broader range of eligible devices, including both previous-generation Insta360 products and cameras from other popular brands.

This flexible approach lowers the barrier to upgrading, allowing creators to refresh their setup without navigating the complexity of selling gear independently.

Availability

The Trade-In Program is live in the United States, Canada, Japan, Hong Kong SAR, Taiwan region, and Macau region. Eligible devices, current coupon values, and full terms are listed on the Insta360 support portal. Coupons can’t be exchanged for cash, combined with other promotions, or split across multiple purchases. For a full list of eligible devices, current trade-in values, and program details, visit: https://www.insta360.com/support/workorder/trade-in/create

About Insta360

With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, and an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers, and professionals bring their ideas to life.

For more details, visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on TikTok: http://tiktok.com/@insta360_official
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360

Press Contact
Insta360
pr@insta360.com

 

Private Equity’s AI Moment: The Greatest Value Lever in Decades — and the Hardest to Pull

The following article is authored by Neil Dhar, Senior Vice President, IBM Consulting Americas

ARMONK, N.Y., May 1, 2026 /PRNewswire/ — Next week at Think 2026, we’ll outline the forces shaping the Enterprise AI Race, forces that apply with particular urgency to private equity. The organizations gaining ground today are not the ones betting on a single model. They are the ones redesigning how their businesses operate, building hybrid architectures that give them control, and deploying AI in ways that orchestrate value that compounds over time. 

IBM Corporation logo.
IBM Corporation logo.

The private equity industry understands this better than most. The days of pilots and promises are over, and the demand for hard proof (a.k.a. ROI) has begun. Is your revenue accelerating? Can you drive efficiency and profitability at the same time? What does long-term growth look like? These are the questions sitting across the table at every board meeting and investment committee, and the pressure is only intensifying.  

This pressure has forced major PE firms to move aggressively to formalize their AI strategies, including exploring joint ventures with leading LLM companies. They’re making a calculated bet on AI as the most powerful value‑creation lever the industry has seen in its history, and they recognize that the window to move is now. 

The logic is unmistakable. PE firms don’t run single businesses, they run portfolios. Which means AI playbooks that work don’t just transform one company; they compound across ten, twenty, fifty, hundreds. A workflow reinvented once becomes a repeatable asset. A governance framework built once becomes portfolio infrastructure. That multiplier effect is native to how PE creates value, and it’s what makes the intersection of private equity and enterprise AI one of the most consequential arenas in business right now. 

The bet is a no-brainer. Execution is where it gets hard.  

Here’s what we know to be true: competitive advantage won’t come from betting on a single LLM. It will come from building AI tailored to your business, shifting to a hybrid strategy that combines custom models, foundation models, and smaller specialized models, all grounded in an architecture that connects your data, your workflows, and your intelligence. In private equity, where the same playbook has to work across an entire portfolio, that distinction isn’t academic. It’s the difference between value that compounds and value that stalls. 

We know this because we lived it. We turned our own operations into the proving ground, analyzing nearly 400 operational workflows and deploying AI solutions across more than 100 so far, coupled with AI governance and enablement.

The result was $4.5B in productivity gains from AI, hybrid cloud, automation and consulting expertise, and proof of what works.

We then took that proof and productized those validated workflows into IBM Enterprise Advantage, a first-of-its-kind asset-based consulting service that enables clients to build and operate their own tailored internal AI platform at scale.

With digital workers, prebuilt tools, and native governance, clients have a headstart rather than a blank slate. And because it’s multi-model, they retain the freedom to shift as technology evolves. For private equity, that flexibility determines whether a company is an asset or a liability at exit. 

We’re bringing this same approach to private equity-backed companies, where the defining question is what changed and can you prove it.

  • A major U.S. telecommunications provider is deploying digital workers and prebuilt AI tools from Enterprise Advantage to accelerate the migration of more than 150 critical applications, delivering measurable savings within two quarters.
  • Working with a leading insurance administrator, IBM is using agentic AI to overhaul end-to-end claims processing, a function where a single claim can involve dozens of tightly regulated steps across multiple systems. AI agents now read and structure claim documents, perform compliance checks, assess eligibility, and route cases automatically, resulting in faster cycle times, fewer bottlenecks, and an operating model built to scale. 

What private equity does here will ripple far beyond its own portfolios. When PE-backed companies deploy production-ready AI across the business, they reset competitive expectations for entire industries, forcing every competitor to respond. That is the Enterprise AI Race playing out in real time.

The choices made today will define portfolio performance for the next decade. Move too slowly and you’re handing the advantage to every competitor who didn’t. Move without discipline and you’re betting the portfolio on a foundation that hasn’t been proven. The firms that win will be the ones who understood that distinction early enough to do something about it.

About IBM 

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media contact: 

IBM
Lily O’Brien
lilyobrien@ibm.com

A Smarter Way to Upgrade: Insta360 Trade-In Program Expands to Support More Devices

LOS ANGELES, May 1, 2026 /PRNewswire/ — Insta360, a global leader in 360-degree and AI-powered imaging, today announced its Trade-In Program, offering creators a more practical way to upgrade their gear. The program allows users to send in old or unused cameras and receive store credit for new Insta360 products.

Designed to be more flexible than traditional trade-in options, the program is not limited to Insta360 devices. It supports a broader range of eligible cameras, giving creators a more accessible path to upgrade their setup without being tied to a single ecosystem.

A Familiar Problem for Creators

For many creators, upgrading gear isn’t as simple as buying the latest device. Older cameras often sit unused, while selling them through second-hand platforms can be time-consuming, from managing inquiries to handling shipping and payments.

At the same time, expectations for content quality continue to rise. Features like high-resolution video, advanced stabilization, and AI-powered tracking are quickly becoming standard across platforms, pushing creators to upgrade more frequently.

Insta360’s Trade-In Program is designed to simplify that process by turning existing gear into immediate value, without the usual friction of resale.

How the Program Works

The process is straightforward. Creators apply through Insta360’s support portal, submit their device details for evaluation, and send in their gear using a prepaid shipping label. Once the device passes inspection, users receive store credit for the Insta360 Store.

Coupon values vary by product, with current offers including up to US$100 toward Insta360 X5 and up to US$80 toward X4 Air, GO Ultra or Ace Pro 2. Equivalent values apply across regional storefronts.

Built for Real-World Creator Setups

Modern creators often work across multiple devices and systems, rather than relying on a single brand. Recognizing this, Insta360’s Trade-In Program accepts a broader range of eligible devices, including both previous-generation Insta360 products and cameras from other popular brands.

This flexible approach lowers the barrier to upgrading, allowing creators to refresh their setup without navigating the complexity of selling gear independently.

Availability

The Trade-In Program is live in the United States, Canada, Japan, Hong Kong SAR, Taiwan region, and Macau region. Eligible devices, current coupon values, and full terms are listed on the Insta360 support portal. Coupons can’t be exchanged for cash, combined with other promotions, or split across multiple purchases. For a full list of eligible devices, current trade-in values, and program details, visit: https://www.insta360.com/support/workorder/trade-in/create

About Insta360

With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, and an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers, and professionals bring their ideas to life.

For more details, visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on TikTok: http://tiktok.com/@insta360_official
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360

Press Contact
Insta360
pr@insta360.com