Elevating the Fashion Ecosystem and Unlocking Value in the Creative Economy
Advancing Bangkok’s Position as a Fashion Capital of Asia

BANGKOK, THAILAND – Media OutReach Newswire – 14 October 2026 – Siam Paragon reaffirms its position as a global fashion destination, advancing a strong and sustainable fashion ecosystem through the success of “Siam Paragon Bangkok International Fashion Week 2026” (BIFW2026). Held from 8–11 October 2026, this major regional fashion event extended beyond presenting collections on the runway to serve as a strategic platform, connecting creativity, Thai designers, fashion brands, business partners and consumers within an integrated ecosystem. By enhancing brand visibility, strengthening brand image and supporting the purposeful growth of Thai fashion, BIFW2026 demonstrated its vital role in shaping Bangkok’s fashion identity and advancing the city’s position as a fashion capital of Asia. Under the theme “TH-nomenal Extraordinary – Lead the Culture, Wear the Future”, the event presented 10 fashion shows by 10 leading Thai brands, achieving full-capacity attendance at every show and generating strong buzz across all social media platforms.

The success of BIFW2026 was made possible through the collaboration between Siam Paragon and leading partners from the public and private sectors, united in their commitment to strengthening Thailand’s fashion industry. Partners included the Tourism Authority of Thailand (TAT), Kasikornbank Public Company Limited, Merz Aesthetics Thailand Co., Ltd., Madame Fin Co., Ltd., XPENG Thailand, Millennium Auto Group, Indorama Ventures Public Company Limited, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmetics Thailand. Together, they elevated the fashion experience on the iconic Grand Runway at Parc Paragon, M Floor, Siam Paragon.

Thanaporn Tantiyanon, Managing Director of Siam Paragon Shopping Center, said: “Siam Paragon Bangkok International Fashion Week 2026 reflects the creative strength and the increasingly distinctive, diverse capabilities of Thai fashion. Under the theme ‘TH-nomenal Extraordinary – Lead the Culture, Wear the Future’, we aim to push fashion beyond a mere expression of clothing beauty. We see it as a powerful force that connects culture, heritage, craftsmanship and the vision of a new generation.

Throughout the four days of BIFW2026, we witnessed Thai designers express their identities through distinctive designs, skillfully reinterpreting their cultural roots through a contemporary lens. Our greatest source of pride in BIFW2026 goes beyond attendance figures or the response it generated. It lies in seeing the entire Thai fashion ecosystem grow, encompassing pioneering designers, emerging talents, entrepreneurs, Thai artisanal craftsmanship, brands, and business partners, all working together to create new value for the industry.

BIFW is therefore more than an annual fashion event. It is a platform of opportunity that connects creativity with the real economy, serves as a key catalyst for bringing Thailand’s soft power to international audiences through fashion, and creates meaningful experiences and inspiration for people.”

BIFW2026 brought fashion narratives to life through 10 shows by 10 Thai brands, each with its own distinctive creative perspective and design language. Its success lay not only in gathering leading designers, but also in providing a platform where different generations of Thai design talent could grow together across every dimension. Iconic brands such as FLYNOW, NAGARA, and 27FRIDAY expressed their enduring identities and design DNA through contemporary perspectives that retained a powerful presence on the runway.

Meanwhile, established brands that have grown and evolved alongside the platform—ISSUE, POEM, PAINKILLER Atelier, and VVON SUGUNNASIL—each presented a clearly defined design language. Their collections demonstrated the ability to preserve a distinctive identity while extending their creativity in response to an ever-evolving fashion landscape. Adding another compelling perspective was 37°C Thirty-seven degrees Celsius, a brand featuring a legendary designer who delivered a bold interpretation of fashion’s next chapter. This diversity made BIFW2026 more than a showcase of collections: it became a space where the experience, design philosophies, and visions of Thai brands came together with depth and dimension.

Another significant achievement of BIFW2026 was its role in providing promising brands with a platform to fully establish their presence, particularly CHATO and MERGE, whose collections combined contemporary perspectives with distinctive design signatures. MERGE reinterpreted denim and craftsmanship through silhouettes reflecting contemporary lifestyles, while CHATO translated floral inspiration into garment construction and folding techniques rooted in Thai heritage.

The participation of both brands highlighted BIFW2026’s role in enabling designers to expand the scope of their creative presentations, build wider awareness, and further develop their brands along their individual growth journeys, while bringing fresh dimensions to Thailand’s fashion landscape.

Throughout the event, BIFW2026 attracted attention both offline and online, trending across all social media platforms. This response reflected fashion’s power to connect brands, designers, fashion industry figures, and consumers. The event’s success further reaffirmed Siam Paragon’s ability to deliver world-class experiences while serving as a platform that supports Thai designers’ growth, connects partner networks and broadens the reach of Thai fashion.

Siam Paragon remains committed to developing Siam Paragon Bangkok International Fashion Week into more than a fashion platform, positioning it as a driving force for the future of Thai fashion. By bringing together iconic designers, established brands that continue to evolve, and emerging brands ready to redefine the industry, Siam Paragon continues to advance Bangkok’s position as one of Asia’s key fashion destinations.

For the latest updates, follow Facebook: Siam Paragon or visit www.siamparagon.co.th⁠

Hashtag: #SiamParagonBIFW2026 #BIFW2026 #SiamParagon

https://www.siamparagon.co.th
https://www.facebook.com/SiamParagon

The issuer is solely responsible for the content of this announcement.

Owner of globally recognized Flying Goose Sriracha strengthens roadmap toward Carbon Neutrality by 2040 and Net Zero Emissions by 2050

BANGKOK, THAILAND – Media OutReach Newswire – 14 October 2026 – Exotic Food Public Company Limited, a leading Thai food exporter and owner of Flying Goose, the globally recognized Thai Sriracha sauce brand, as well as the Exotic Food brand of Thai sauces and curry pastes, has become the first company in Thailand’s food industry to receive ISO 14068-1:2023 certification from the Management System Certification Institute (MASCI).

The certification marks a key step in the company’s transition toward lower-carbon operations and supports its long-term targets of achieving Carbon Neutrality by 2040 and Net Zero Emissions by 2050, as environmental requirements become increasingly important for companies competing in global markets.

“Environmental performance is becoming an important part of doing business internationally, particularly in Europe, one of our key export markets,” said Vasana Jantarach, Chief Executive Officer of Exotic Food Public Company Limited.

“Setting a target is not enough. We need a credible and internationally recognized framework that demonstrates how emissions will be measured, reduced and managed over the long term.”

To meet the ISO requirements, Exotic Food reviewed and recalculated its greenhouse gas emissions baseline across its manufacturing operations, strengthened its emissions-data management system and trained executives and employees responsible for environmental data. The process also included pre-assessment and independent verification.

The company has begun implementing emission-reduction measures across its operations, including installing solar power systems at its Amata City Rayong facility, with further installations planned at its raw-material facility in Phitsanulok.

It is also improving manufacturing energy efficiency and working with logistics suppliers to gradually transition freight transport from diesel-powered trucks to electric vehicles.

A central principle of ISO 14068-1:2023 is that companies prioritize avoiding and reducing greenhouse gas emissions, followed by replacing carbon-intensive activities with lower-carbon alternatives. Carbon offsets are used only for residual emissions that cannot currently be eliminated.

“This framework gives us a disciplined pathway to reduce emissions as the business continues to grow,” Vasana said. “It also enables our customers and business partners to see that our environmental commitments are measurable, transparent and independently verifiable.”

Exotic Food said it will continue investing in cleaner technologies, energy efficiency and operational improvements as part of its broader ESG strategy and efforts to build a more sustainable food supply chain.

Hashtag: #ExoticFood #FlyingGoose #ISO14068

https://www.exoticfoodthailand.com/

The issuer is solely responsible for the content of this announcement.

Following a dramatic confinement trial with Joe Wicks MBE, psychiatrist warns that trying to forcibly suppress stress may fuel physical burnout

HONG KONG SAR – Media OutReach Newswire – 14 October 2026 – For millions of busy Hong Kong professionals, daily stress and anxiety are often internalised as personal weaknesses or frustrating obstacles to career performance. Following World Mental Health Day, Bupa Group’s new global health experiment video series, Health or Hype, challenges this perspective by exploring a counter-intuitive question: What if anxiety is not our enemy, but a biological signal meant to protect us?

The video series features British fitness coach and best-selling author Joe Wicks MBE taking part in a confinement challenge designed to trigger feelings of stress and anxiety. To demonstrate some of the ways acute anxiety can affect human physiology in real-time, Wicks took part in a monitored challenge inside a purpose-built, pitch-black wooden box. As the door was fastened shut, Wick experienced an immediate physical respond—his heart rate surged, his breathing turned rapid and shallow, and he described a knot and cramping sensation in his stomach.

Psychotherapist Owen O’Kane, who supported Wicks during the challenge, explained that these involuntary physical reactions are primal survival mechanisms. In modern high-pressure environments, however, individuals routinely fall into the trap of trying to suppress, numb, or mentally fight these uncomfortable sensations. O’Kane highlights that attempting to eradicate anxiety may paradoxically reinforce the brain’s perception of threat; instead, learning to acknowledge anxiety without judgment allows the mind to regain emotional equilibrium. In the episode, breathwork specialist Liza Al Sady guides Wicks and international rugby legend Ruby Tui through targeted nasal diaphragmatic breathing, demonstrating how extending exhalations directly stimulates the vagus nerve to calm the nervous system.

To help Hong Kong’s busy professionals find a realistic balance and navigate intense corporate pressure, Dr. Oliver Chan, Specialist in Psychiatry, shares his medical perspective on the brain’s stress response, “Many professionals in Hong Kong view anxiety as a personal failing, trying to force themselves to ‘stop worrying’ through sheer willpower. But from a brain-science perspective, during intense panic or acute anxiety, the brain’s threat-response system can temporarily overpower logical reasoning. Think of anxiety as your body’s internal smoke alarm. When you face enormous stress or overwhelming workloads, this alarm goes off, flooding your body with stress hormones that could impair the functioning of brain regions involved in attention, planning and rational decision-making. Your heart races, your breathing gets shallow, and your body enters survival mode.

The biggest mistake people make is trying to argue with the alarm. If you try to fight, ignore, or feel ashamed of the anxiety, your brain assumes the danger is escalating, making the alarm ring even louder and eventually leading to prolonged psychological distress and fatigue. Instead, we must learn to shut off the alarm physically before we can calm down mentally. Simple breathing techniques, specifically making your out-breath significantly longer than your in-breath, act as a physical brake pedal. It may help shift the body towards a calmer physiological state and reduce the intensity of the stress response. Treating anxiety not as an enemy, but as an internal alert system we can actively manage, is essential for long-term health in a high-pressure city like Hong Kong.”

Your 60-Second Desktop Reset: Calming the Nervous System
Instead of trying to fight or suppress the physical feelings of stress, try this simple, clinically backed reset to soothe your nervous system during your workday:

• Unclench and Ground: Place both feet flat on the floor, drop your shoulders away from your ears, and consciously unclamp your jaw.
• Nasal Diaphragmatic Breath: Inhale slowly through your nose for a count of 3, allowing your abdomen to expand rather than your chest.
• Extended Exhale: Slowly exhale through your nose for a count of 5 or 6. Making the exhale visibly longer than the inhale increases parasympathetic activity and may naturally modulate your heart rate

Caring for mental wellbeing is not about eliminating stress entirely. By recognising anxiety as a natural signal and learning simple tools to reset our nervous system, every Hong Kong professional can cultivate sustainable resilience.

Watch the full episode and see Joe Wicks take part in the confinement challenge on YouTube: What if anxiety isn’t the enemy? Joe Wicks finds out – Health or Hype Episode 5: Anxiety – YouTube

Hashtag: #BupaHongKong #HealthorHype #HealthInsurance #HealthTips #StressManagement #WorkplaceHealth #EmployeeWellbeing #BurnoutPrevention

The issuer is solely responsible for the content of this announcement.

Bupa – A health insurance specialist

Established in 1947, Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 68 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia.

Bupa has been a health insurance specialist in Hong Kong since 1976, offering one-stop solutions across domestic and international health insurance, and healthcare services. Our comprehensive medical insurance schemes are tailored to meet individual needs, and we provide health solutions for companies of all sizes. We also have a team of registered nurses, health management professionals, and doctors who provide various expert healthcare support.

Our healthcare provision arm, Quality HealthCare Medical Services (QHMS), became part of Bupa in October 2013. QHMS offers Western Medicine, Traditional Chinese Medicine, Diagnostics & Imaging, Physiotherapy, Mental Health and Wellness services via a network of over 1,650 provider service points in Hong Kong.

For more information, visit www.bupa.com.hk/en/.

HONG KONG SAR – Media OutReach Newswire – 14 October 2026 – As Chinese retail, cultural and creative, and premium consumer brands continue to gain international recognition, an increasing number are accelerating their expansion into global markets. With its vast consumer market, mature business ecosystem, well-developed infrastructure and established Chinese-American communities, the United States has emerged as a key destination for Chinese brands pursuing international growth.

On October 13, Cushman & Wakefield hosted its Gateway to America Summit in Shanghai, bringing together retail experts from the firm’s U.S., Asia Pacific and Greater China teams. The event focused on the opportunities and challenges facing Chinese brands entering the U.S. market, offering insights into American retail market dynamics, practical expansion strategies, local operations and evolving consumer trends. The summit attracted entrepreneurs, brand executives and business partners for in-depth discussions and networking.

K.K. Chiu, International Director and Chief Executive, Greater China, Cushman & Wakefield, delivered the opening remarks: “Chinese brands are entering a new phase of globalization. An increasing number of Chinese retail, cultural and creative, and premium consumer brands are gaining international recognition, marking a significant transition from ‘Made in China’ to globally recognized Chinese brands. Their influence in international markets continues to grow. Through this summit, we aim to provide valuable insights into U.S. market dynamics and localization strategies, facilitate meaningful dialogue, and help Chinese brands identify new opportunities as they expand their global presence.”

Fanny Fan, Executive Director, U.S. Retail Services, Cushman & Wakefield, commented: “As one of the world’s largest consumer markets, the United States has long been a strategic destination for international brands. However, the U.S. retail landscape is undergoing significant transformation. Rapidly evolving consumer preferences, rising operating costs and intensifying competition have raised the barriers to entry for brick-and-mortar retailers.

For Chinese brands seeking to establish a presence in the U.S., success requires more than a compelling product offering. It demands a thorough understanding of local retail markets, strict adherence to regulatory requirements and the ability to anticipate changing consumer trends. Every site selection decision and operational strategy plays a critical role in determining a brand’s long-term success in an overseas market.”

The U.S. retail market continues to demonstrate resilience, with consumer spending maintaining positive growth despite a moderation in its pace. According to Cushman & Wakefield research, U.S. retail vacancy rates remain low, at only 6.0% for U.S. shopping-center space in the second quarter of 2026 while annual rent growth remained slightly above 2%. Although new retail development has remained limited, the volume of projects under construction has reached its highest level since 2023. Available retail space is expected to remain constrained, particularly in prime shopping destinations, where demand continues to outpace the supply of high-quality space.

Duke Zhen, Managing Director, Head of Retail Services, China, Cushman & Wakefield, added: “Leveraging our global network of more than 350 offices across over 60 countries, together with our extensive experience supporting multinational corporations and Chinese enterprises expanding overseas, we have developed an integrated service model that combines local market expertise in China with on-the-ground execution capabilities internationally.

“Our China-based teams have a deep understanding of Chinese brands’ business models and growth strategies, while our U.S. teams bring extensive knowledge of local market regulations, retail landscapes, compliance requirements and cross-cultural operations. By combining these capabilities through our global platform, we are committed to helping more Chinese brands successfully enter international markets, establish sustainable operations and translate their product strengths and brand potential into lasting global competitiveness.”

Hashtag: #CWK

The issuer is solely responsible for the content of this announcement.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 53,000 employees in nearly 350 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.hk or follow us on LinkedIn (https://www.linkedin.com/company/cushman-&-wakefield-greater-china).

ReadyServer includes AI model access with every VPS plan, without per-token billing

SINGAPORE – Media OutReach Newswire – 14 October 2026 – ReadyServer, a Singapore-based provider of cloud and IT infrastructure services,has introduced the ReadyServer LLM API, giving customers on every ReadyServer VPS plan access to hosted open AI models at no additional cost. The OpenAI-compatible API lets developers connect applications running on their VPS to ReadyServer’s shared AI inference infrastructure, without arranging a separate model service, obtaining an API key or paying per token.

For a developer building an AI application, hosting the application and accessing the model behind it are often separate decisions. A team may already have a server for its code and data, but still needs to work out where the model will run, how to connect to it and how usage will be billed. ReadyServer’s approach brings model access into its existing VPS offering.

“Developers may have a clear idea for an AI application, but getting access to a model introduces another service to set up and another usage bill to manage,” said Alan Woo, Chief Executive Officer of ReadyServer. “We wanted to make that first step simpler by including model access with the VPS they already use.”

The API is reachable from a ReadyServer VPS through the company’s private network. It is not exposed for use from a customer’s own computer or a server hosted with another provider. Customers do not receive a dedicated GPU VPS or need to install a model on their existing server. Instead, applications on their VPS send requests to models hosted on ReadyServer’s shared inference infrastructure.

Developers can use the service to build chatbots, AI agents, coding assistants and document search tools. It also supports retrieval-augmented generation (RAG), which lets an application draw on selected documents when producing a response. Other supported capabilities include summarisation, classification, data extraction, image input, tool calling and structured JavaScript Object Notation (JSON) output. These are available capabilities; the applications a customer builds will depend on its own development work.

The API uses a format compatible with the OpenAI API. Developers can connect using tools such as curl or the Python and Node.js OpenAI Software Development Kits (SDKs) by configuring their applications to use the ReadyServer API endpoint. No additional service installation is required on the VPS. While some SDKs require a non-empty API key field, ReadyServer does not issue an actual key for this service and a placeholder value can be used.

ReadyServer currently serves two open-weight Qwen models. Qwen3.6-27B is designed to return direct answers more quickly. Qwen3.8-27B has a longer context window and is suited to work involving lengthy documents or tasks that require multiple steps. Both are hosted by ReadyServer; “OpenAI-compatible” describes the API format, rather than the models themselves.

“We chose shared inference capacity so customers can access hosted models without each having to run a dedicated GPU server,” Woo said. “It is a practical way for developers to start building, but shared capacity also means we need to be clear about fair use and what happens when demand is high.”

The service has no published monthly token allowance and does not charge customers per token. Usage is governed by ReadyServer’s fair-use policy. When the service is busy, requests may be queued and response times may increase. The ReadyServer LLM API is provided on a best-effort basis without a service-level agreement.

The ReadyServer LLM API is available to customers across every ReadyServer VPS plan. Documentation covering setup, supported models, API use and fair use is available at readyserver.ai.

Hashtag: #ReadyServer

The issuer is solely responsible for the content of this announcement.

About ReadyServer

ReadyServer Pte Ltd provides internet infrastructure, network, data centre and cloud computing solutions. The ReadyServer LLM API gives its VPS customers access to hosted open AI models through the company’s private network.