HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – As urban life in Hong Kong places growing emphasis on efficiency, health and space utilisation, a truly future-facing bathroom brand has officially arrived. Leisure Plus Building Products Company Limited, which has been rooted in Hong Kong for nearly three decades, has officially announced its appointment as the Hong Kong sole agent for global bathroom leader JOMOO. Together, the two companies are bringing world-renowned premium smart bathroom products to the Hong Kong market, using JOMOO’s leading AI-powered digital technology to deliver innovative bathroom solutions tailored to the city’s unique living environment. This partnership not only marks the arrival of a heavyweight international brand in Hong Kong’s bathroom market, but also signals a new AI-driven era for local homes and commercial spaces.

For Hong Kong people, the bathroom has never been a purely functional space. Within a limited footprint, it carries cleansing, grooming, care, storage, and the rhythm of how each day begins and ends. Space is compact, humidity is high, storage must be efficient, and expectations for the user experience keep rising. JOMOO’s arrival in Hong Kong answers the city’s pursuit of efficiency, comfort, health and aesthetics with world-leading AI bathroom technology. The brand is also introducing several smart toilets and innovative bathroom mirror cabinets for their Hong Kong debut, showing how bathroom AI can move from concept into daily life and become a real part of improving everyday living.

Leisure Plus Building Products said: “Bringing JOMOO to Hong Kong reflects Leisure Plus’s deep insight into the future of living. We see Hong Kong’s premium bathroom market moving beyond traditional hardware into a new stage that combines smart technology, health management, space integration and sensory experience. By partnering with JOMOO, Leisure Plus is bringing globally leading AI smart bathroom technology to Hong Kong, not only adding an international-calibre brand to the market, but also redefining daily life through technology, enabling the bathroom to evolve from a single-function space into a core living space that delivers comfort, efficiency and wellness value.”

JOMOO: Reshaping the Bathroom Experience with AI and Unrivalled Global Leadership

Founded in 1990, JOMOO has long ranked No.1 in China’s bathroom industry and among the world’s top three. With technology-driven bathroom living at its core, the brand combines R&D, intelligent manufacturing and innovative design, and is committed to redefining premium living through AI. As the pioneer behind the “AI BATH” scene-based brand, JOMOO breaks away from conventional product thinking with pioneering motorised flip-and-discharge cleansing technology that significantly improves performance while achieving library-level quietness. Combined with AI robotic self-cleaning and contact-free health sensing technologies, it deeply integrates artificial intelligence, biosensing and everyday bathroom use, delivering more proactive and thoughtful health support for users.

In this high-profile move into Hong Kong, JOMOO is guided by the strategy “Tech Bathroom, Global JOMOO”, bringing not only products but also a lifestyle upgrade powered by AI. Tailored to Hong Kong’s compact and humid living environment, the brand offers smart, space-saving and health-enhancing bathroom solutions, helping lift the overall standard of bathroom living in the city.

From Smart Toilets to Bathroom Cabinets: A Powerful New AI Bathroom Lineup Arrives in Hong Kong

G06 and G08 Smart Digital Toilets

In Hong Kong’s space-constrained homes, bathroom spaces often face multiple challenges, including limited room, humidity and restricted functionality. Tailored specifically for Hong Kong homes, JOMOO is introducing two flagship smart toilets and one smart bathroom cabinet that use AI-powered digital technology to resolve the tension between space and functionality in one stroke, bringing consumers a world-leading premium smart bathroom experience. The G06 Smart Digital Toilet is an entry choice that balances intelligence, comfort and practicality, while the G08 Smart Digital Toilet comes with an upgraded digital display and a more comprehensive smart feature set, taking comfort, convenience and technology to a new level.

To address the common problem of compact bathrooms in Hong Kong, both products are equipped with features such as “triple foot-sensing control”, “smart wireless control” and “auto-flush on departure”. Users do not need to twist sideways or make unnecessary movements, and can enjoy a freer, smoother toilet experience even in narrower bathroom spaces. With an IPX4 water-resistance rating, the products also handle Hong Kong’s humid environment with ease, delivering reassurance and durability in everyday use.

Product highlights:
– Triple foot-sensing control with automatic lid opening for elegant use even in narrow spaces
– AI smart temperature sensing and adjustment for lasting comfort
– High-definition digital display showing water and seat temperature at a glance
– Multiple cleansing modes with antibacterial nozzle and warm-air drying system
– Soft-glow night light and backup flushing during power outages
– IPX4 high-efficiency water resistance for humid environments

Pricing:
– G06 Smart Digital Toilet:
Original price HK$5,980; promotional price HK$4,980

– G08 Smart Digital Toilet:
Original price HK$8,580; promotional price HK$5,980

Revolutionary Smart Bathroom Cabinet: VERA Jinci Series

Addressing the core issue of limited bathroom space in Hong Kong’s mainstream residential developments, JOMOO will soon launch the suspended VERA Jinci Series Smart Bathroom Cabinet. Powered by AI technology, it integrates three major functions – beauty-product preservation, dedicated wash care, and smart mirror features – so that every inch of space delivers greater value and daily routines become more precise, smoother and more relaxed, completely reinventing the bathroom experience.

Product highlights:
– 998x532x1900mm suspended golden-ratio structure with zero hygiene blind spots
– Built-in cosmetics fridge with AI-controlled constant temperature and humidity for skincare freshness
– Built-in 0.8kg mini drum washer with six cleansing modes tailored for small items
– Mirror with touch-control natural-light ambience and one-touch defogging
– High colour-rendering mirror for true-to-tone makeup application
– Moisture-resistant eco solid-wood body suited to Hong Kong’s maritime climate

The VERA Jinci Series Smart Bathroom Cabinet is scheduled to officially launch in Hong Kong in mid-2026. Consumers will be able to experience its intelligent features firsthand at JOMOO’s Hong Kong experience store. (Price to be announced)

Hashtag: #JOMOO #LeisurePlus #SmartBathroom

https://leisureplushk.com/

The issuer is solely responsible for the content of this announcement.

About Leisure Plus Building Products Company Limited

Established in 1997, Leisure Plus specialises in building products and design solutions for developers, architects and designers. Its services cover the supply of bathroom and kitchen equipment, design consultancy, logistics, technical support and installation. Since entering Mainland China in 2003, the company has established subsidiaries in Shanghai and Hubei and participated in a number of landmark projects, including Vanke Zhongxing Road No.1, Shanghai Sheshan Shimao InterContinental Hotel and Wuhan Tianhe Airport Terminal 3. This sole-agency partnership with JOMOO reflects Leisure Plus’s forward-looking vision: embracing the smart home wave, understanding Hong Kong people’s living needs, and combining its extensive project experience with world-class smart bathroom technology to further enhance living quality and health experiences. (Website: https://leisureplushk.com/)

About JOMOO

Founded in 1990, JOMOO is an international fully integrated enterprise centred on smart digital bathroom solutions, firmly holding a leading global position as “No.1 in China, Top 3 in the World”. The brand has been jointly certified by Frost & Sullivan and Euromonitor as both the “World’s No.1 Smart Toilet Brand by Sales Volume” and the “No.1 Smart Toilet Brand in China”. It operates 16 R&D centres and 15 green lights-out factories worldwide, has accumulated more than 20,000 patents, and invests over 10% of annual sales revenue in R&D, continuously driving the intelligent transformation of the global bathroom industry. Its design strength has earned repeated international recognition, including the Red Dot: Best of the Best and the iF Design Award. JOMOO products are sold in more than 120 countries and regions and are installed in over 300 global landmark projects, including Emirates Palace Abu Dhabi, Burj Al Arab Dubai, The Peninsula Hong Kong and Beijing National Stadium (Bird’s Nest). JOMOO’s arrival in Hong Kong not only expands its global footprint, but also brings the market a new bathroom benchmark defined by technology, scenario-driven design and premium lifestyle quality. (Website: https://www.ejomoo.com.hk/)

Crafted for the enjoyment of life without compromise, the renewed Dry Crystal features Ryusei Yokohama as the new campaign’s face and is now available in supermarkets and restaurants throughout the region

HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – Japan’s number one selling beer brand Asahi Super Dry has unveiled a major evolution of its Dry Crystal, introducing zero sugar in Hong Kong and Chinese Mainland and low sugar in Taiwan, 3.5% ABV. Inspired by the Japanese philosophy of living a full and active life, Dry Crystal offers less sugar than Asahi Super Dry beer, while delivering the same iconic Super Dry taste. Now available in Chinese Mainland, Hong Kong, and Taiwan markets, the renewed Dry Crystal represents Asahi Super Dry’s continued commitment to providing consumers with carefully crafted and mindful drinking options without compromising on taste.

Two years after its groundbreaking debut, this lighter innovation in beer is set to redefine mindful indulgence with enhanced functional benefits. The upgraded Dry Crystal maintains the standards of the iconic Super Dry taste while matching the modern consumer’s desire for a more balanced and mindful lifestyle. This represents Asahi Super Dry’s unwavering commitment to anticipating and exceeding consumer expectations, proving that superior taste and active lifestyle are not mutually exclusive, but perfectly harmonious.

Uncompromised living meets Japanese excellence: Award-winning star Ryusei Yokohama leads the era of “New Moderation”

Dry Crystal offers a smarter choice for those who refuse to compromise – delivering the crisp, refreshing notes of their favorite beer while enabling an active, balanced lifestyle. This campaign, which showcases the new evolution of Dry Crystal, features brand ambassador Ryusei Yokohama. It also represents a lifestyle movement born from the philosophy of a brand ambassador who truly lives it. One of Japan’s top talents, Yokohama has earned critical acclaim, box-office success, and prestigious awards for his performances in movies like Shōtai (2024) and Kokuhō (2025). This partnership marks Yokohama’s first tie-up with an alcohol brand.

Dry Crystal powers Ryusei Yokohama’s life in motion

In the newest promotional video for the new Dry Crystal – the first-ever dedicated campaign video shot in Japan specifically for audiences in Taiwan and Hong Kong – values of balance, intentional choice, and living without compromise are portrayed through Ryusei Yokohama himself, naturally overlapping with Dry Crystal’s promise. The campaign showcases his dynamic daily rhythm, from intense training sessions to creative work on set.

In each scene, Dry Crystal becomes Yokohama’s natural choice. Its lighter formulation delivers the authentic Asahi Super Dry taste while supporting peak performance, resonating with the growing new moderation movement that values choice and balance.

Hong Kong and Taiwan are key markets for Dry Crystal, and this campaign film reflects this. The video is produced specifically for these audiences, rather than adapting to a global notion. Japan is a strategic choice for shooting the film, as it allows for conveying the connection to the Asahi brand, which very closely resonates with consumers in the two markets. By creating a compelling narrative for Hong Kong and Taiwan audiences, Asahi Super Dry signals a deeper market commitment, sharper cultural relevance, and greater media flexibility.

The new Dry Crystal is available in supermarkets, online and select restaurants across Chinese Mainland, Hong Kong and Taiwan. For more information about the new Asahi Super Dry, please visit (https://www.asahisuperdry.com/).
Hashtag: #AsahiSuperDry

The issuer is solely responsible for the content of this announcement.

About Asahi Super Dry

Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan’s No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We’re constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world. For more information, please visit https://www.asahisuperdry.com/en-gb/home/.

About Ryusei Yokohama

Born on September 16, 1996, in Kanagawa, Japan, Ryusei made his acting debut in 2011 and has since established himself through a number of high-profile works. His recent performances include the film Shōtai (2024), for which he received the Best Actor award at The 48th Japan Academy Film Prize, and Kokuhō (2025), officially selected for the Directors’ Fortnight at The 78th Cannes Film Festival. Last year, he portrayed Tsutaya Jūzaburō in the NHK Taiga Drama Berabō: Tsutaju Eiga no Yumebanashi. He is also set to star in the upcoming film Nanji, Hoshi no Gotoku, scheduled for release this year.

Striding forward with the Brand Vision, “Always with You, Always Ahead”

• With the new brand vision“Always with You, Always Ahead,“ we provide professional support to help customers navigate with confidence – from banking services to life protection planning. As a fully licensed bank, Ping An Digital Bank is rapidly expanding its retail banking business, having successively launched online and offline insurance, and wealth services, all accessible through one mobile app.
• Key operating indicators for 2025 demonstrated strong performance. As of 31 December 2025, total assets increased by 135% year-on-year, while net interest income for the year rose by over 60% year-on-year to more than HK$220 million.
• Retail banking has developed rapidly. As of the end of 2025, total customer deposits reached around HK$10.5 billion and continued to rise, surpassing HK$12.5 billion[1] by end of March this year.
• Lufax Holding Limited (“Lufax”) (06623.HK, NYSE: LU) has further injected HK$700 million in 2025 in support of Ping An Digital Bank’s expansion, demonstrating its strong confidence in Ping An Digital Bank’s development.

HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – Ping An Digital Bank (International) Limited (“Ping An Digital Bank” or “PingAnDB”) announced its annual results for the year ended 31 December 2025. Embarking on a new journey with the launch of its latest brand proposition, “Always with You, Always Ahead,” Ping An Digital Bank continues to deliver comprehensive financial services, driving rapid growth in its retail banking business through a diverse range of financial products and user-centric banking services.

The key operating indicators of Ping An Digital Bank reflect healthy and robust growth in 2025, with core profitability steadily improving. Net interest income for the year exceeded HK$222 million, representing a year-on-year growth of approximately 62%. Total customer deposits maintained a steady upward trajectory, reaching around HK$10.5 billion as of 31 December 2025, and have since surpassed HK$12.5 billion^[1] by end of March this year.

Mr. Ronald Iu, Chief Executive of Ping An Digital Bank, said, “Our brand vision, ‘Always with You, Always Ahead,’ captures Ping An Digital Bank’s mission to empower our customers with peace of mind and our ambition to shape the financial landscape ahead. We believe a truly effective bank is one that is genuinely user-friendly. Over the past year, Ping An Digital Bank has achieved a lot of milestones, completing the transformation to a fully licensed bank offering integrated insurance, wealth service and deposits services. We are committed to becoming one of Ping An Group’s integrated financial platforms in Hong Kong, serving as a trusted financial partner for every individual and business, supporting them towards a brighter future.”

Ping An Digital Bank received a total capital injection of HK$700 million from Lufax in 2025, further accelerating the development of its retail banking business and strengthen its talent and technological capabilities. We recently launched the dual-advantage wealth solution, combining the agility of a brokerage with the security of a bank, along with online and offline insurance services. Customers can access a comprehensive range of financial services—including deposits, foreign exchange, cross-border remittances, wealth and insurance—at any time via a single mobile app. Moreover, customers can instantly deploy cash funds from their savings accounts to invest in HK stocks, U.S. stocks and funds. The service allows customers to effortlessly SWITCH between investments and deposits.

Amidst a volatile global environment, swift shifts in economic conditions and escalating geopolitical tensions are posing increasingly significant challenges for businesses. Among business banking customer of Ping An Digital Bank, the loan balance of trade-related enterprises account for the largest proportion. As a keen supporter of trade-related enterprises, we have actively explored the potential of business data to revamp account opening and loan approval processes for years. By systematically addressing pain points at each stage, we have achieved efficient and accurate assessment and approval procedures, benefiting a growing number of enterprises. Moreover, Ping An Digital Bank offers comprehensive one-stop business banking services—from account opening and foreign exchange to cross-border remittances, financing, and lending—fully meeting the practical needs of enterprises in both daily operations and international expansion. As of 31 December 2025, total loans had increased to HK$3.61 billion.

Looking ahead, Ping An Digital Bank will continue to anticipate customers’ needs, always thinking one step ahead to deliver services that save customers’ time, effort and cost. We will drive innovation in products and services, enabling both individuals and businesses to enjoy seamless, all-in-one financial experience tailored to their needs. Ping An Digital Bank remains dedicated to being user-centric, further strengthening its position as a key pillar within Ping An Group’s integrated financial platforms in Hong Kong, and serving as a strong and reliable partner supporting every customer’s ambitions.

For the full report of Ping An Digital Bank’s 2025 financial statements, please visit: https://www.pingandb.com/eng/financial-report.html

Investment involves risks. The price of investments fluctuates, sometimes dramatically. The price of investments may move up or down, and may become valueless. There is an inherent risk that losses may be incurred rather than profit made as a result of buying and selling investment products. Foreign investments carry additional risks not generally associated with the domestic market. You should carefully consider whether any investment products or services mentioned herein are appropriate for you in view of your investment experience, objectives, financial resources and circumstances.

Hashtag: #平安數字銀行 #PingAnDB #AnnualResults

The issuer is solely responsible for the content of this announcement.

Ping An Digital Bank

Ping An Digital Bank (International) Limited (“Ping An Digital Bank,” “PingAnDB”) is a wholly-owned subsidiary of Lufax Holding Ltd (“Lufax”) (SEHK: 6623; NYSE: LU) and a member of Ping An Insurance (Group) Company of China, Ltd. (“Ping An”) (SEHK: 2318; SSE: 601318). Ping An Digital Bank was granted a banking licence by the Hong Kong Monetary Authority in May 2019 to offer retail banking and business banking services. Backed by Ping An’s advanced technology, Ping An Digital Bank is elevating banking experience, establishing itself as Ping An Group’s integrated financial platform in Hong Kong.

A Landmark Exhibition Exploring Seven Decades of How Hong Kong Told Its Story to the World

HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – Hong Kong Design Centre (HKDC), with the Cultural and Creative Industries Development Agency (CCIDA) as lead sponsor, proudly presents ‘From Memory to Horizon: The Visual Language of Hong Kong Tourism’. On view from 23 April to 6 July 2026 at The Design Museum, DX design hub, the exhibition is led by designer David Lo as lead curator, with design artifact collector John Wu as co-curator. Tracing how Hong Kong has, since the 1950s, carefully shaped its tourism image and city identity through design, imagery and storytelling, the exhibition highlights the foundations of Hong Kong’s international presence. In collaboration with partners across aviation, hospitality and the creative industries, it showcases rare visual archives the distinctive value of Hong Kong design.

Tourism has long been woven into the fabric of Hong Kong’s identity, embodying the spirit of a ‘city of hospitality’. Yet the cross-regional appeal did not emerge by chance. Long before the age of the internet and social media, countless people who had never set foot in Hong Kong were inspired by a poster, a hand-drawn illustration, or an advertisement to feel a desire to visit. This very question forms the core theme and starting point of the exhibition.

Ms. Rainy Chan, Executive Director of Hong Kong Design Centre, remarked: ‘This exhibition, built on a rich collection of historical visuals and stories, underscores the profound role tourism has played in shaping Hong Kong’s identity. “From Memory to Horizon” reflects Hong Kong Design Centre’s mission to champion creativity through cross-sector collaboration, showcasing how design connects our shared heritage with future opportunities. We invite both local and international audiences to engage with the enduring spirit and ingenuity of Hong Kong, and to appreciate how the city’s visual language of tourism continues to inspire new possibilities.’

Curators David Lo and John Wu added: ‘For decades, we have rarely paused to closely examine how visual design, language, and creative strategies have been used to present Hong Kong to the world. The aesthetics behind these efforts are both elegant and precise. Through Western eyes, Hong Kong shines as a dazzling, multifaceted “Pearl of the Orient”; through local eyes, it embodies deeply rooted values and memories. This exhibition offers audiences a chance to experience Hong Kong anew, through intersecting visual narratives that reveal how design has shaped its global image.’

Five Themed Spaces: A City in Motion

To present the richly layered urban landscape of Hong Kong, the exhibition is organised into five thematic zones. From the very first step, the exhibition design gently transports visitors across time and space, guiding them on a carefully choreographed visual journey.

Zone 1 – The Names of Hong Kong:

Every story begins with a name. As visitors enter, a cascade of titles and typographic forms unfolds. From ‘Fragrant Harbour’ to ‘Pearl of the Orient’, each nickname reflects a particular era’s identity and imagination for the city, serving as a calling card that Hong Kong presented to the world at different moments in its history.

Zone 2 – Hong Kong is Our Home:

This zone features promotional materials from local carriers and official association to show how Hong Kong was simultaneously constructed as ‘home’ and ‘destination’. From the abstract, exotic visuals of the 1950s and 60s to the more vivid and realistic cityscapes of the 1980s and 90s, Hong Kong was portrayed as a source of pride for its residents and a place of longing for those who had never set foot here.

Zone 3 – Hong Kong in the Movies:

Using hand-drawn illustrations in the style of movie posters, this zone weaves Hong Kong’s everyday urban scenes into a collage of a complex, multi-faceted city. Iconic Eastern and Western characters set against the Victoria Harbour skyline reveal how cinema transformed ordinary street scenes into irreplaceable visual symbols in the memories of audiences worldwide.

Zone 4 – Hotels and Tourism Visions:

Long before international chains arrived, homegrown hotels played a crucial role in bridging East and West. The film ‘The World of Suzie Wong’ brought the century-old hotel Lok Kwok Hotel (now known as Gloucester Luk Kwok Hong Kong) to global attention, turning it into a pilgrimage site for film lovers. From The Peninsula Hong Kong and Mandarin Oriental, Hong Kong to the now vanished The Excelsior, Hong Kong, hotel brand identities and graphic design allowed visitors, from the moment they arrived, to experience Hong Kong’s distinctive blend of luxury, business efficiency, and cosmopolitan urban life.

Zone 5 – Green Horizons:

Hong Kong has never been only neon lights and skyscrapers. Beyond the city’s glittering façade lies another Hong Kong – one revealed along long-distance hiking trails, in Mai Po, and across the country parks, where mountains, forests, mudflats, and wetlands also featured in tourism imagery. These natural landscapes remind us that Hong Kong has always been more expansive than we tend to imagine.

Exhibition details:

Disclaimer for the Exhibition Zone ‘Hong Kong in the Movies’:

The illustrations presented in the ‘Hong Kong in the Movies’ zone are original, independently commissioned artworks created as a design tribute to Hong Kong cinema culture. They are not official reproductions of any film, and are not endorsed by, affiliated with, or authorised by any actor, studio, or rights holder.

Hashtag: #HKDesignCentre #HKDC #FromMemorytoHorizon #CSTB #CCIDAHK #CCIDA

The issuer is solely responsible for the content of this announcement.

About David Lo

David Lo is the Founder and Creative Director of LOMATTERS, with over thirty years of experience spanning brand strategy, creative leadership, and consultancy. His work begins with a conviction: that the most enduring brands are not built — they are uncovered. Beneath every great brand lies a story that existed before the marketing, before the campaigns. Lo’s expertise is in finding that story, sharpening it, and giving it a language that speaks clearly to new audiences in a new era.

He has held Creative Director roles at bgx, Alan Chan Design Company, and Grey Global Group’s brand division Wba, and served as Group General Manager of South China Media, overseeing Esquire and CarPlus, before founding LOMATTERS in 2006. Over the years he has advised a wide range of local and international organizations on brand positioning, strategy, and heritage — across family business, property, hospitality, telecommunications, and consumer goods. His work has earned over a hundred local and international accolades, among them the One Show, Communication Arts, ADC, and the HKDA Global Design Awards.

About John Wu

John Wu, the founder of MODERNISM, veteran graphic designer, historian of Hong Kong, and collector of design artifacts. He has devoted himself to preserving and promoting the city’s visual culture heritage, with a particular focus on the deep connections among local graphic design, printed matter, typography, corporate identity, and urban memory. he has also safeguarded a rich body of rare physical objects and documentary materials tied to that history.

Over the years, Mr. Wu has methodically collected and organized Hong Kong design works and historical objects from different eras, providing research material of exceptional value for the study of the city’s homegrown design development. He has lent items from his collection and archival resources to the media and to researchers for publication, and has shared them through exhibitions in a range of venues.

In collaboration with the Hong Kong Design Institute, Mr. Wu helped establish the Graphic Archive, working with various institutions and partners, has overseen the digitization, study, and public sharing of a vast collection of materials. Through scholarship and public platforms, he has sought to set the historical record of Hong Kong design on firmer ground. His efforts have allowed important local design heritage to be rediscovered and reassessed in the present day, while inspiring a new generation to draw from Hong Kong’s distinct visual culture and carry forward the city’s creative spirit and cultural values.

About DX design hub

Operated by Hong Kong Design Centre, DX design hub in Sham Shui Po nurtures emerging design talents and fashion designers, fostering creativity and collaboration. Showcasing the synergy between design disciplines, it serves as a vibrant platform for community engagement and creative tourism. The Hub offers exhibition spaces, activity spaces, and a retail area for designers to gain hands-on experience. It functions as a central workstation for HKDC and design-related Associations, leading initiatives to promote fashion and diverse design projects. With a mission to inspire creativity and innovation, we aim to enable the Hub to become the creative anchor in Hong Kong with various specialized zones including The Square, The Fashion-Pop, The Box, The Gallery, The Design Museum, The Annex, The Steps, The Lounge, The Barn and The Fashion Spotlight.

The construction work of the Hub is undertaken by the Urban Renewal Authority (URA), ensuring a state-of-the-art facility that supports our vision. The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region is responsible for strategy formulation, coordination, and supervision, guiding the Hub’s initiatives to align with industry needs and aspirations.

About Hong Kong Design Centre (www.hkdesigncentre.org)

Hong Kong Design Centre is a strategic partner of the HKSAR Government in leveraging the city’s East-meets-West advantage to create value from design.

The major programmes include Business of Design Week, DFA Awards, Fashion Asia Hong Kong and BODW In the City. Since 2024, we have also been operating the DX design hub in Sham Shui Po, dedicated to fostering emerging design talents and facilitating collaborations and exchanges in the design industry, as well as providing visitors an immersive experience through innovative exhibitions, fashion showcases and cultural events.

To achieve our goals, we:

• Cultivate a culture of design
• Bridge stakeholders to opportunities that unleash the power of design
• Promote excellence in various design disciplines

About Cultural and Creative Industries Development Agency (www.ccidahk.gov.hk)

The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA’s strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital and our positioning as the East-meets-West centre for international cultural exchange.

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to some of HKDC’s activities/projects only, and does not otherwise take part in such funded activities/projects. Any opinions, findings, conclusions or recommendations expressed in this publication and relevant materials/events (or by members of the project teams) are those of HKDC only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Secure a 3-Year Guaranteed Return of 3.81% p.a. with a Single Premium

HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – Blue, Hong Kong’s first digital life insurer, remains steadfast in its customer-centric philosophy, dedicated to helping every customer manage their financial goals with peace of mind and predictability. In response to the market’s pain points and the strong demand for short-term savings with guaranteed returns, Blue has launched a brand-new campaign for its flagship product, “WeSave Short Term Insurance Plan ST1 (3-Year)”. Incorporating AI-generated technology, reflecting Blue’s vision of blending innovation with human-centric products; the campaign features the tagline “Effortless Wealth Growth, Lock-in Guaranteed Returns”. It empowers diverse customer segments to make strategic financial moves aligned with their goals, ensuring steady wealth growth.

Alongside the full-length video (The full version is available on Blue’s YouTube channel: https://youtu.be/ia7pnPyzgew), the campaign also features three versions of key visuals targeted to specific audience segments: the “Steady Wealth-Builders,” the “Risk Hedgers,” and the “Pre-retirees”. Featuring three magic-themed performances with Blue’s iconic parrot, the advertisement uses creative metaphors to showcase effective ways for wealth growth. The campaign highlights how “WeSave Short Term Insurance Plan ST1 (3-Year)” helps grow wealth effortlessly and lock in guaranteed returns.

Beyond TV commercials, Blue is rolling out an extensive multi-channel promotional strategy across both online and offline platforms, including MTR station displays, MTR in-train TV, taxi wraps, online banners, and social media, further expanding the reach and influence of both the campaign and the brand itself.

Addressing Three Key Market Pain Points:

1. The “Steady Wealth-Builders”: Automate growth without the hassle of fund-shuffling

• The Pain Point: Many customers find themselves constantly moving funds between banks to chase “new customer offers”, leading to fragmented accounts and tedious management.
• The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” is designed for short-term goals. Customers can lock in a 3-year guaranteed return with a single premium. This ensures transparent, steady growth while eliminating the uncertainty and stress of constantly switching accounts.

2. The “Risk Hedgers”: Protecting capital and growth amidst market volatility

• The Pain Point: Amid the interest rate cut cycle and geopolitical uncertainty, traditional asset portfolios often face heightened market instability.
• The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” support short-term wealth accumulation while ensuring capital preservation. It acts as a “safety net” for your overall wealth, providing a stable foundation to hedge against the risks found in more volatile market portfolios.

3. The “Pre-retirees”: Building a solid foundation for the second half of life

• The Pain Point: For those preparing for retirement, the priority is low-risk, guaranteed capital preservation with a focus on future cash flow.
• The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” offers guaranteed returns while ensuring your capital remains intact. By delivering steady growth, it helps you build a robust financial foundation for a secure and confident retirement.

Mr. Danny Wu, VP & Head of Digital & Marketing of Blue said, “We have observed that many financial products in the market come with various restrictions that often fail to address our customers’ core financial challenges. Amid global market volatility and the growing need for proactive retirement planning, customers increasingly seek savings insurance that is simple, secure, and stable with high returns. To meet these needs, our ‘WeSave Short Term Insurance Plan ST1 (3-Year)‘ offers a short-term, high returns, and guaranteed solution. We want our customers to know that when it comes to reliable wealth growth, Blue is a dependable path that provides guaranteed returns.”

Product Highlights of “WeSave Short Term Insurance Plan ST1”:

“WeSave Short Term Insurance Plan ST1 (3-Year)” seamlessly integrates protection with savings. Key highlights of the plan include:

• Lock-in Guaranteed Returns: Customers can select a policy term of 1, 2, or 3 years according to their needs. The 3-year term offers a 3.81% p.a. guaranteed return rate [2], providing a definitive solution for financial planning and wealth growth.
• Flexible Premium Options: The plan accommodates various financial goals, with premium amounts ranging from US$13,000 to US$300,000 [3].
• Seamless Online Application: The entire application process is fully digitized. With a single premium payment, customers can immediately lock in high return rate. Furthermore, the plan requires no medical examination and features guaranteed approval.
• “Hong Kong’s Highest [4] Accidental Death Benefit: If the death of the Life Assured individual is caused by an accident, in addition to Death Benefit [5], an extra 100% of Total Premium Paid will be given [6].

Limited-Time Promotion:

Customers who successfully apply for the “WeSave Short Term Insurance Plan ST1 (3-Year)” with a premium of US$25,000 or above will receive 2,000 HealthCoins. Customers can redeem various rewards at our BlueMore health platform at the rate of 1 HealthCoin = HK$1.

Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions of Blue “WeSave Short Term Insurance Plan ST1 (3-Year)”, visit: https://www.blue.com.hk/hk/short-term-endowment. Terms and conditions apply to the above products and offers.

Remarks

[1] “WeSave Short Term Insurance Plan ST1” is a savings insurance plan, not a Bank savings product. Terms and conditions apply to the above products and offers. Please refer to the product documents and policy provisions for details.
[2] “Guaranteed return rate 3.81% p.a.” refers to the annualised guaranteed return rate of the 3-year plan upon maturity. Early surrender charges apply.
[3] Minimum Premium Amount is calculated per policy, while Maximum Premium Amount is calculated per Life Assured. The aggregate premium limit across all WeSave Short Term Insurance Plan ST1 and WeSave E1 Insurance Plan policies is limited to a maximum of US$300,000.
[4] As of March 2026, based on a comparison with major similar online savings insurance products in Hong Kong.
[5] Whichever is higher: 101% of Total Premium Paid or 100% of Guaranteed Cash Value.
[6] Accidental Death Benefit is subject to a maximum of US$125,000 per Life Assured under all “WeSave E1 Insurance Plan” and “WeSave Short Term Insurance Plan ST1”

Hashtag: #Blue

The issuer is solely responsible for the content of this announcement.

About Blue

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit www.blue.com.hk.