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X-PHY Deepfake Detector Wins Global InfoSec Award for Innovative AI Security and Safety at RSAC 2026

SAN FRANCISCO, March 24, 2026 /PRNewswire/ — Hardware cybersecurity pioneer, X-PHY Inc, today announced it has been named a winner in the 14th Annual Global InfoSec Awards, presented by Cyber Defense Magazine (CDM) during RSA Conference 2026. X-PHY’s Deepfake Detector was recognized with the Innovative AI Safety and Security Award, honouring solutions that strengthen trust and resilience as AI-driven threats accelerate across business and society.

Deepfakes and synthetic media have evolved into an everyday operational risk – fueling impersonation, fraud, social engineering and reputational damage at increasing scale. A 2025 Gartner survey found that 62% of organisations said they experienced a deepfake attack in the last 12 months, reflecting how quickly AI-driven deception has moved from edge case to mainstream business risk.

Deepfake Detector is designed to help organisations respond faster and more confidently by enabling rapid deepfake detection, foolproof ease-of-use, and practical decision support for business leaders and frontline teams.

“We’re proud to be recognised by Cyber Defense Magazine with this year’s Innovative AI Safety and Security award. Deepfakes have become a daily threat vector for organisations – from impersonation and fraud to social engineering – so awareness is great, but fast and practical action are essential. We built Deepfake Detector to help teams make confident decisions in real time. Because it runs fully on-device, organisations can avoid uploading sensitive media to the cloud – reducing data exposure risk and enabling faster analysis. A win-win for business security,” said Camellia Chan, CEO of X-PHY Inc.

“We scoured the globe looking for cybersecurity innovators that could make a huge difference and potentially help turn the tide against the exponential growth in cyber-crime. X-PHY Inc is absolutely worthy of this coveted award and consideration for deployment in your environment,” said Yan Ross, Global Editor of Cyber Defense Magazine.

X-PHY will be at RSA Conference 2026 in San Francisco. To learn more about Deepfake Detector and X-PHY’s work in AI security and safety, visit X-PHY at RSA Booth 5256.

About X-PHY Inc

X-PHY Inc is a pioneering cybersecurity company dedicated to hardware-based cybersecurity solutions that protect data at its core. Built on the principle of Security by Design, X-PHY embeds protection directly at the physical layer for proactive, autonomous, and real-time defense against evolving cyber threats. Headquartered in California, USA, X-PHY Inc was established in 2021 and has since developed a growing portfolio of over 50 patents, reinforcing its commitment to innovative AI-embedded security at the hardware level. The company’s patented solutions safeguard endpoints, servers, and data centers, ensuring zero-trust resilience across industries.

X-PHY Inc is part of the Flexxon Group, a leader in hardware engineering and memory solutions, leveraging its legacy of innovation and expertise in secure storage to build cutting-edge cybersecurity technologies for the digital world.

For more information, please visit:

X-PHY: x-phy.com
Flexxon: flexxon.com

Bybit Launches AOA Trading Kickoff With 7,000 USDT Prize Pool to Mark Newly Listed Angolan Kwanza on P2P

DUBAI, UAE, March 23, 2026 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced the launch of its AOA Trading Kickoff campaign to celebrate the recent listing of the Angolan kwanza (AOA) on its peer-to-peer (P2P) trading platform, following its official announcement earlier this week.

The initiative is designed to encourage early adoption and liquidity in the AOA market while providing users with multiple avenues to earn incentives, alongside trading on Bybit’s P2P platform, which facilitates zero-fee transactions between users.

Participants who register for the event can complete a range of activities to earn fixed rewards or lucky draw entries. New users making P2P deposits in AOA are eligible to draw entries based on deposit thresholds, including deposits of at least $50 within 3 days of registration or $100 within 7 days of registration.

The campaign also includes a referral component, allowing users to earn additional lucky draw entries when invited participants complete qualifying deposit requirements, with up to two eligible referrals per user.

Active traders  can earn rewards as takers by completing AOA buy or sell orders of $200 or more, receiving 5 USDT per qualifying transaction, with rewards capped at 20 USDT per user. Meanwhile, merchants acting as makers can unlock tiered incentives by providing liquidity and meeting defined trading volume targets, with top rewards of up to 100 USDT based on trading performance. Reward distribution is subject to eligibility criteria and availability.

The AOA Trading Kickoff reflects Bybit’s continued efforts to expand its P2P offerings and support broader access to cryptocurrency trading across emerging markets, with the addition of newly listed local currencies like AOA enhancing accessibility for regional users.

#Bybit / #CryptoArk 


About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media 

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Less Mess, More Done: 3 VEVOR Bestsellers for Spring

HUSTON, March 23, 2026 /PRNewswire/ — The first warm weekend of spring has a way of revealing everything that didn’t get done last fall—patchy grass, scattered debris, tangled hoses, and garage projects that have been sitting too long. To help Home Creators take on those tasks more easily, VEVOR is spotlighting three customer-favorite solutions for spring—products designed to deliver pro-level performance without the pro-level price tag for everyday homeowners: the VEVOR Retractable Hose Reel, Push Lawn Sweeper, and 1/2″ Drive Impact Socket Set.

A neater, easier way to handle everyday watering

For homeowners who want less mess and more control in the garden, the VEVOR Retractable Hose Reel helps simplify one of spring’s most frequent chores. The reel comes pre-installed with a 100 ft x 1/2 inch hose and features a 180-degree swivel bracket, making it easier to reach different areas of the yard without fighting twists, kinks, or awkward angles.

VEVOR Retractable Hose Reel
VEVOR Retractable Hose Reel

Its automatic rewind system and slow return design help keep the hose organized while reducing the risk of snapping back too quickly. With a locking mechanism that holds the hose at any desired length and a 9-pattern nozzle for different watering needs, it offers a practical solution for everything from lawn care and flower beds to car washing and outdoor cleanup.

Once watering routines are back in place, the next job is often clearing away the leaves, clippings, and debris winter leaves behind.

Faster lawn cleanup with less effort

Spring yard work often means dealing with scattered leaves, grass clippings, and dry debris left behind after the season changes. The VEVOR Push Lawn Sweeper is built to make that cleanup faster and easier, helping users cover more ground with less repeated effort.

VEVOR Push Lawn Sweeper
VEVOR Push Lawn Sweeper

With a 26-inch sweeping width and four spinning brushes designed to improve pickup power, the lawn sweeper can collect leaves, small twigs, and grass clippings in a single pass across many surfaces, including sidewalks, driveways, yards, and gardens. Its adjustable brush height makes it easier to adapt to different terrain, while the large 7 cu. ft. hopper bag allows users to gather more debris before stopping to empty it.

That ease of use is also reflected in customer feedback. One user shared that after struggling with large clumps of grass left behind from mowing and having to rake and haul them away manually, they were pleasantly surprised by how much easier cleanup became with the sweeper—and even looked forward to using it again in late fall for leaves.

And once the yard is back under control, spring often becomes the time to catch up on repairs that have been waiting in the garage.

A reliable go-to for repairs in the garage

Spring is also a popular time for tune-ups, repairs, and long-postponed garage projects. For those jobs, the VEVOR 1/2″ Drive Impact Socket Set delivers the kind of versatility and durability users want close at hand.

VEVOR 1/2" Drive Impact Socket Set
VEVOR 1/2″ Drive Impact Socket Set

The 65-piece set includes both SAE and metric deep and standard sockets, making it useful across a wide range of repair and maintenance tasks. Made from Cr-V industrial-grade alloy steel, the sockets are built for repeated impact use, while the 6-point hex drive design helps reduce wear on fasteners and lower the risk of rounding and stripping.

Easy-to-read size markings also make it quicker to identify the right piece, even in low-light conditions, helping users spend less time searching and more time getting the job done.

From watering and yard cleanup to garage repairs, spring projects are easier with the right tools on hand. Offering practical performance for everyday household tasks and strong value for homeowners, VEVOR’s spring bestsellers help make seasonal to-dos simpler. Consumers interested in exploring more home-improvement solutions from VEVOR can visit the brand’s first global flagship store at 10951 Farm to Market 1960 Road W in Houston, shop online at www.vevor.com, or find VEVOR products on Amazon.

About VEVOR

VEVOR is a home improvement brand that empowers Home Creators to upgrade spaces with pro-level products at exceptional value. From backyard makeovers to apartment innovations, we deliver superior performance through practical technological innovation that combines purposeful technology with the hands-on joy of creation.

Today, VEVOR operates in over 50 countries, supported by a network of 200+ global warehouses and a catalog of more than 15,000 SKUs spanning tools, outdoor equipment, and home improvement solutions. VEVOR has supported over 30 million Home Creators worldwide, bringing performance, inspiration, and value to their home improvement projects.

For more information, visit www.vevor.com or search “vevor” on Amazon.

CONTACT: Qi Feng, qi.feng@vevor.com

 

Sisram Medical Reports Solid Growth in 2025

Solid growth driven by strong performance in international markets, with the injectables business accelerating rapidly
DAXXIFY shows promising results from initial commercialization in China, with expansion plans underway

HONG KONG, March 23, 2026 /PRNewswire/ — Sisram Medical Ltd (the “Company” or “Sisram”, 1696.HK; together with its subsidiaries collectively referred to as the “Group”), a global wellness group offering Energy-Based Devices (EBD), injectables, and other complementary solutions, today announced that its audited consolidated annual results for the year ended December 31, 2025 (the “Reporting Period”). During the Reporting Period, the Group’s clear strategic focus and disciplined execution drove steady revenue and profit growth, supported by strong injectables momentum and robust expansion across international markets.

FINANCIAL HIGHLIGHTS

  • Revenue was US$365.3 million, representing an increase of 4.7% year on year (“YoY”).
  • Revenue from injectables was US$28.0 million, representing an increase of 185.6% YoY.
  • International markets[1] (excluding North America) grew 20.1% YoY.
  • Revenue in APAC increased by 26.9% YoY to US$147.4 million, accounting for 40.4% of total revenue and making it the Company’s largest revenue-contributing region. Revenues in Europe, and Middle East and Africa were US$56.4 million and US$36.4 million, representing increases of 11.7% YoY and 5.3% YoY respectively. Revenue in North America was US$111.0 million, representing a decrease of 19.2% YoY.
  • Gross profit margin was 58.9%, compared with 62.1% in 2024, mainly due to changes in geographic and product mix, as well as newly established import tariffs.
  • Net profit decreased by 13.1% YoY to US$25.0 million from US$28.8 million in 2024. Net profit margin was 6.8%, compared with 8.2% in 2024. Adjusted net profit increased by 7.9% YoY to US$31.0 million from US$28.7 million in 2024. Adjusted net profit margin was 8.5%, compared with 8.2% in 2024.

FINAL DIVIDEND

  • The Board has resolved to declare a final dividend of HK$0.095 per share (inclusive of tax) for the year ended December 31, 2025.

KEY ACHIEVEMENTS

EBD Reinforcing Core Strengths and Industry Leadership

Sisram’s energy-based device portfolio continued to reinforce the Company’s leadership in the global aesthetics market. Alma Harmony maintained strong international traction, with its Harmony Bio-Boost treatment receiving multiple prestigious recognitions, including the ELLE Awards, positioning the platform among leading patient choices. Alma Hybrid also delivered its fifth consecutive year of growth, highlighting the durability of the Company’s core EBD platforms. In China, the launch of “钛提升” further strengthened Sisram’s presence in the premium medical aesthetics segment.

Injectables Expanding Market Presence with Strong Growth

Sisram continued to expand its injectables portfolio across key global markets. In Mainland China, DAXXIFY achieved important milestones, including regulatory approval and its first clinical applications. Since then, the product has been rolled out across multiple provinces and cities, with shipments surpassing ten thousand units and usage demonstrating a steady upward trend. At the same time, Profhilo maintained strong momentum in Thailand and Revanesse delivered solid performance in the United Kingdom, reflecting growing practitioner adoption. The Company also advanced the rollout of Hallura, a next-generation hyaluronic acid filler, following a successful launch in Israel.

Building an Intelligent Aesthetics Ecosystem

As part of its strategy to build an intelligent aesthetics ecosystem, Sisram introduced several key innovations during the year. Universkin by Alma, an AI-powered personalized skincare platform, enables physicians to generate customized formulations based on advanced skin analysis. The system was launched in the United States and Hong Kong, extending personalized care from clinical treatments to daily skincare routines. Complementing this platform, Alma IQ™, developed with Sylton, provides advanced skin imaging and diagnostics that support more precise treatment planning.

OUTLOOK

Sisram is entering a strategic phase aimed at creating a fully integrated medical‑aesthetics ecosystem, building on its operational resilience. The Company will strengthen its local footprint worldwide, most notably by establishing a manufacturing facility in China to support regional R&D and production of core EBD technologies, and will increase R&D investment across EBD, injectables, diagnostics, and personalized skincare to deliver distinctive aesthetic solutions.

In 2026, Sisram will prioritize commercializing DAXXIFY in mainland China while advancing regulatory approvals for additional injectables. Simultaneously, the Company will drive broader adoption of Alma Harmony, Universkin by Alma, and Alma IQ™, and expand AI integration across diagnostics, personalized treatment planning, and ongoing patient care. In addition, Sisram will explore strategic M&A opportunities to strengthen its ecosystem and innovation capabilities.

Execution will focus on APAC and North America. In APAC, Sisram will deepen market penetration with ecosystem-driven, locally tailored solutions. In North America, amid challenging market conditions, Sisram will concentrate on operational discipline and strategic capacity building, supported by deeper market analytics and optimized regional resource allocation to position the business for long-term growth.

MANAGEMENT COMMENTARY

Mr. Lior Moshe Dayan, Chairman of Sisram Medical, commented: “The medical aesthetics industry continues to demonstrate strong long-term fundamentals, driven by rising patient awareness and broader treatment adoption. Anticipating this shift early, Sisram has been building an integrated ecosystem spanning devices, diagnostics, injectables, and AI-driven skincare. Supported by our global footprint and strong physician partnerships, these foundations drove Sisram’s performance in 2025 and position the Company well for the years ahead.”

Mr. Eyal Ben David, CEO of Sisram Medical, added: “2025 marked an important step in strengthening the foundations for Sisram’s next phase of growth. Strong demand for our EBD portfolio and the continued expansion of our injectables business reflect growing practitioner confidence in Sisram’s integrated approach to aesthetic care. During the year, we also made significant progress in advancing our ecosystem strategy—enhancing consultations with Alma IQ and introducing AI-driven skincare with Universkin by Alma—bringing greater value to our partners and clinics while positioning Sisram to capture long-term opportunities across the global aesthetics market.”

Mr. Jiahong Li, Co-CEO and CFO of Sisram Medical, said: “In 2025, Sisram proactively addressed external challenges, advanced its strategic agenda in an orderly manner and delivered solid financial performance. Revenue grew 4.7% year-on-year, with double-digit growth in both year-on-year and sequential terms in the second half, reflecting a stable growth trajectory. Driven by disciplined cost management and operational efficiency, profitability further improved, with adjusted net profit rising 7.9% year-on-year. Looking ahead, we will continue investing in core businesses and new growth engines, pursue ecosystem‑aligned M&A opportunities to broaden our product portfolio and boost innovation, and expand localized R&D and manufacturing to lay a solid foundation for long-term growth and shareholder value creation.”

[1] International markets refer to all markets globally, excluding North America.

About Sisram Medical Ltd

Sisram Medical Ltd (1696.HK) is a global leader in medical aesthetic solutions with over 25 years of expertise in Energy-Based Devices (EBD). Built on a legacy of innovation and clinical excellence, the Company’s synergistic ecosystem spans EBD technologies, injectables, diagnostics, and complementary solutions. Serving customers in over 110 countries and regions, Sisram delivers award-winning products that set new standards in safety, efficacy, and personalized aesthetic care for millions of patients worldwide. Majority-owned by Fosun Pharma, Sisram has been listed on the Main Board of the Hong Kong Stock Exchange since September 2017.

For more information, please visit: www.sisram-medical.com.

Forward-Looking Statement

The information communicated in this press release contains certain statements that are or may be forward-looking. These statements typically contain words such as “will,” “expects,” “believes,” “plans” and “anticipates,” and words of similar import. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There may be additional material risks that are currently not considered to be material or of which the Company is unaware. These forward-looking statements are not a guarantee of future performance. Against the background of these uncertainties, readers should not rely on these forward-looking statements. The Company assumes no responsibility to update forward-looking statements or to adapt them to future events or developments.

AI Irony: Executives champion AI but underinvest in the skills and oversight needed to realise returns

LONDON, March 23, 2026 /PRNewswire/ — Business leaders overwhelmingly believe in AI’s potential, but most organisations fail to invest in the workforce and governance needed to make it pay off, according to new research from Economist Impact and supported by Kyocera Document Solutions, a leading provider of total document solutions.

Based on a survey of 639 executives across London, New York, Tokyo, Sydney, and Singapore, the report highlights a disconnect between AI ambition and organisational readiness.

While 88% of executives view AI as a source of competitive advantage, only 38% report sufficient budgets for AI training. As a result, just 4% of executives say their organisations have achieved repeatable, scalable business value from AI.

Despite near-universal claims that companies are building AI skills (99%), most companies rely on informal approaches such as mentorship (54%) and self-directed learning (52%). External partnerships (21%) and structured internal programmes (16%) remain limited, restricting capability-building across the workforce. Where training exists, almost half of executives say it reaches less than 10% of their employees.

Governance presents a similar gap. Although organisations widely acknowledge the importance of responsible AI, only a small minority (8%) have enforceable frameworks in place, falling to 2% in small firms.

“Our research indicates that many businesses are still laying the tracks while the AI train is in full motion,” said Charles Ross, Asia head of policy and insights at Economist Impact. “Without sustained investment in skills and strong governance, organisations risk undermining the long-term value AI can deliver.”

The findings reveal internal misalignment slowing progress. While 60% report strong leadership alignment on AI talent strategies, one in three executives cite resistance to change among employees and middle management as a key barrier to implementation.

Critical skills gaps also persist. While 96% of executives say cybersecurity is essential for AI deployment, only 20% believe their workforce is proficient. Significant shortfalls also exist in data privacy and bias detection.

As AI automates routine tasks, critical thinking and creativity are increasingly important—yet only around one-third of executives believe their workforce excels in these areas.

Keisuke Koyama, executive officer and senior general manager of the Corporate Marketing Division at Kyocera Document Solutions, said: “Skills, governance and leadership are key to unlocking AI ambition into sustainable value. Bridging these capability gaps is essential to responsible, people-centered digital transformation that delivers real business value.”

 

Airalo Simplifies Corporate Travel with Industry First “Self-Purchase” Feature

The new Airalo for Business feature reduces travel connectivity friction for both business travelers and enterprises.

SINGAPORE, March 23, 2026 /PRNewswire/ — Airalo, the world’s leading eSIM platform, today introduced an industry first, launching the ability for employees to use corporate or personal cards directly within the Airalo for Business solution, by simply switching to business mode. This new decentralized billing feature complements the platform’s other centralized billing option to ensure it meets the needs of all enterprises, regardless of their internal expense policies.

Thanks to the new product capabilities, business travelers can now purchase eSIMs for business trips directly within the Airalo app using a credit or debit card, which automatically syncs with the Airalo Partner Platform. This new decentralized feature ensures Airalo for Business integrates seamlessly within a company’s internal expense and billing policies. 

“Airalo for Business was engineered to make sure teams remain productive and connected without interruption; it is only logical that the payment and billing experiences should be as seamless as the connectivity itself,” said Stephanie Kazalac, Product Director for Partner Experience at Airalo. “This update reflects our commitment to building an ecosystem that empowers both enterprises and their employees with a flexible solution. The result is a product that offers organizations full visibility over costs, while simultaneously giving employees independence to connect instantly as soon as they arrive abroad.”

Empowering Employees, while Simplifying Administration

With the introduction of Business Mode, employees can now complete purchases using either corporate or personal cards directly within the Airalo app. Employees who have been registered to their company’s business account can toggle to ‘Pay with business account,’ during the eSIM purchase process, to directly sync the transaction with the Airalo Partner Platform.

This significantly improves the user experience for business travelers, who no longer need to wait for an admin to assign an eSIM.

For the enterprise, the model offers a “hands-off” approach to management without sacrificing financial discipline:

  • Automated Savings: Corporate rates and discounts are applied automatically to every employee purchase.
  • Real-Time Visibility: Admins gain full transparency into data usage and purchase history without the burden of managing individual payment plans.
  • No Overhead: The platform has no subscription fees, minimum monthly spend requirements, or hidden costs.
  • Billing Flexibility: Choose between employee-led reimbursement or centralized company billing to align seamlessly with internal expense policies.

We understand that every enterprise manages costs differently, so it was vital that our product reflects that diversity of operations. With this new feature, we now offer flexible payment and billing options that allow businesses to scale global connectivity in alignment with their internal policies,” continued Stephanie Kazalac.

About Airalo for Business

Airalo for Business is the enterprise connectivity solution from Airalo, the world’s first and largest eSIM platform. Built for global teams, it enables companies to manage international connectivity through a centralized platform, with access to affordable, flexible eSIM plans across more than 200 countries and regions. With streamlined provisioning, real-time usage tracking, and simplified billing, Airalo for Business helps organizations stay connected worldwide while reducing roaming costs and operational complexity.

Security and Scale Trusted by over 55,000 employees worldwide, Airalo for Business is built on enterprise-grade security, featuring SOC 2 Type II compliance and SSO integrations. This ensures that as companies scale, their global connectivity remains secure, manageable, and cost-effective.

For more information on Airalo for Business and the new Self-Purchase features, visit www.partners.airalo.com

Contact: Elyce Behrsin, Principal PR Manager at Airalo, for inquiries, please email press@airalo.com

IBM Debuts New AI Enabled Digital Experiences for the 90th Masters Tournament

New generative AI and agentic capabilities help fans explore 50+ years of Masters history and gain deeper insight into every shot during the Tournament

ARMONK, N.Y., March 23, 2026 /PRNewswire/ — IBM (NYSE: IBM) and the Masters Tournament today announced new and enhanced digital fan features now available on the award-winning Masters digital platforms. The watsonx AI-powered capabilities – the latest in a 30-year collaboration between IBM and the Masters – are designed to bring the rich history and on-course excitement of the Tournament to life for millions of golf fans around the world.

(Photo credit: IBM)
(Photo credit: IBM)

Introducing Masters Vault Search with watsonx
The Masters Vault video archive has been transformed into an interactive experience, enabling fans worldwide to explore over 50 years of Masters Tournament final round broadcasts through simple, conversation-style prompts. A system of AI agents – powered by specialized solutions, including IBM’s Granite small language models (SLM) and agentic AI platform watsonx Orchestrate – built to instantly find precise clips within full-length replays, making it easy and fun to find your favorites or relive the Tournament’s greatest, most iconic moments.

Masters Vault Search is built with optical character recognition, speech-to-text transcription of broadcast commentary and scene detection to analyze footage. The Masters’ vast historical database is utilized to deliver metadata on each clip, including results dating back to 1968, as well as individual stroke data starting in 2015. 

Newly Enhanced ‘Hole Insights’
Returning for its third year, AI-powered Hole Insights will provide fans with more insights for greater accuracy around every shot taken by every player on every hole during the Masters. The newly enhanced feature combines on-course visuals with data-driven insights – such as historical scoring probabilities and contextual performance trends – helping fans better understand how each shot, position and decision impacts outcomes. Legendary caddie and commentator Jim ‘Bones’ Mackay advised the team behind the solution, lending his deep expertise and firsthand knowledge of one of golf’s most complex courses to help deliver more accurate, context-rich analysis.

The moment a ball comes to rest, its exact coordinates are captured and compared against historical data for the hole location. Watsonx then calculates the probabilities of making an eagle, birdie, par, bogey or more and generates an insight based on that analysis. (e.g. “Historically, from this spot, players across the field have a 12.5% chance of making birdie and an 81.25% chance of making par.”) Users will see a different insight for a golfer at the same position, depending on what shot they are taking.

“The Masters Tournament and IBM have continually raised the bar on unique digital experiences that blend cutting-edge technology with the timelessness of Augusta National Golf Club,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. “The introduction of Masters Vault Search and updates to Hole Insights show how generative and agentic AI can transform vast amounts of data into meaningful insights – whether you’re a golf fan who wants to understand the implications of a single shot in real time, or a financial institution using AI to analyze millions of transactions to identify patterns and inform decisions.”

For 30 years, the Masters Tournament and IBM have pioneered the use of emerging technology to redefine fan experience. These new integrations join an already impressive suite of AI-enabled fan features on Masters digital platforms, including AI Highlights, Round in Three Minutes, My Group and the Masters app on Apple Vision Pro. IBM’s partnerships with the Masters and other iconic sports and entertainment organizations – Scuderia Ferrari HP, Wimbledon, the US Open, ESPN Fantasy Football, Grammys and UFC – are powered by the same AI hybrid cloud solutions used by IBM clients across industries to reach new levels of productivity, create better customer care experiences and make their business smarter.

The 90th Masters Tournament will be held from April 9 – 12 at Augusta National Golf Club in Augusta, Georgia. Check out all the IBM watsonx technologies in action by visiting Masters.com or the Masters app available on mobile devices, the Apple App Store and the Google Play Store.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media contact:
Paul Pettas, IBM
paulpettas@ibm.com

(Photo credit:IBM)
(Photo credit:IBM)

 

IBM Corporation logo.
IBM Corporation logo.

Heidrick & Struggles Launches Heidrick Immersive, an AI-Enhanced Platform for Observing Leadership in Motion

New capability combines executive assessment with AI-enabled simulations to reveal how leaders think and make decisions under pressure

LAS VEGAS, March 23, 2026 /PRNewswire/ — Heidrick & Struggles International, Inc., a premier provider of global leadership advisory and on-demand talent solutions, today announced Heidrick Immersive, a next generation, AI-enhanced leadership assessment platform.

Heidrick Immersive represents an innovative approach to leadership insight, positioning Heidrick & Struggles among the first leadership advisory firms to introduce a capability of this kind. While traditional assessments evaluate experience, track record, and self-reported behaviors, the new platform uses AI-enabled simulations of strategic inflection points, such as market shifts, technological disruption, and critical stakeholder decisions, to observe how leaders think, decide, and operate under pressure. Advanced behavioral analysis and real-time feedback translate those observations into actionable insights on decision making, adaptability, resilience, and team dynamics.

For the first time, leadership behavior can be observed in motion: consistently, rigorously, and in minutes rather than days. What emerges is a leader’s decision imprint—the observable pattern of how judgment holds under pressure and how assumptions evolve as conditions change.  Powered by AI and backed by behavioral science, the platform creates enterprise-level pressure with cinematic realism. Heidrick & Struggles translates this observable behavior into strategic, board-level insight, giving organizations a clearer view of how leaders will operate when the stakes are highest.

“Today’s leaders must navigate constant disruption, shifting stakeholder expectations, and accelerating technological change,” said David Peck, partner and global leader of the High-Impact Leadership Center of Excellence at Heidrick & Struggles. “By integrating AI-driven simulation and personalized feedback into our advisory offering, we’re advancing how organizations understand agility in leadership through science and human insights in tandem with AI. We’re excited to bring Heidrick Immersive to life and help organizations cultivate two essential CEO qualities: agility and resilience. As organizations navigate increasing complexity and disruption, the ability to adapt quickly and lead through uncertainty has never been more critical.”

The firm will showcase Heidrick Immersive at the Transform Conference, where attendees can experience live demonstrations of the platform and explore how immersive simulations can reveal leadership behaviors that traditional assessments may miss. Demonstrations will take place at Meeting Room Epernay 2.

To learn more about Heidrick Immersive, please visit https://www.heidrick.com/en/services/leadership/leadership-assessment.

About Heidrick & Struggles
Heidrick & Struggles is the world’s foremost advisor on executive leadership, driving superior client performance through premier human capital leadership advisory services. For more than 70 years, we have delivered value for our clients by leveraging unrivaled expertise to help organizations discover and enable outstanding leaders and teams. Learn more at www.heidrick.com.

Media Contact
Bianca Wilson
Global Director, Public Relations
Heidrick & Struggles 
bwilson@heidrick.com