SHANGHAI, Sept. 20, 2026 /PRNewswire/ — HUAWEI CONNECT 2026 kicked off in Shanghai, The HUAWEI AIDC Facility Summit was held alongside the event. Huawei unveiled its grid-interactive AIDC solution, setting a new paradigm for AI infrastructure to maximize tokens per watt.

Hou Jinlong, Director of the Board of Huawei and President of Huawei Digital Power, delivered the opening speech at the summit. He shared four insights on architectural innovation and systematic design to address AIDC construction challenges such as power acquisition, power quality, rack power supply and heat dissipation, and engineering delivery.

First, innovative power architecture and liquid cooling ensure stable power supply and efficient heat dissipation, delivering comprehensive reliability and efficiency. Second, a multi-layer hybrid energy storage system absorbs local power fluctuations, enhancing AIDC power quality and grid-friendliness. Third, electricity-compute synergy and supply-consumption interaction enable AIDCs to transform from rigid loads to an integral part of the new power system. Fourth, construction mode innovation and modular, prefabricated, and product-based delivery significantly shorten the lead time.

Mr. Hou emphasized that maximizing tokens per watt and minimizing costs per token will be the core competitiveness of compute factories.

Huawei Grid-Interactive AIDC Solution Unveiled

Bob He, Vice President of Huawei Digital Power, stated that as the share of renewable energy grows, the power grid exhibits stronger features of power electronics. Coupled with the rapid and severe power fluctuations of AI workloads, compute and energy infrastructure are no longer decoupled but deeply coordinated. By leveraging “3+1” innovations, Huawei builds a grid-interactive AIDC solution that is highly reliable, energy-efficient, fast to deliver, and grid-friendly to maximize tokens per watt.

In the watt domain, Huawei proposes a future-oriented MIMO power supply architecture. To address industry challenges, Huawei has launched the grid-interactive AIDC 1.0 solution. By integrating grid-friendly UPS, intelligent lithium batteries, and grid-forming energy storage systems, the solution enables AIDC to adapt to and support the power grid while smoothing AI workload fluctuations. In the heat field, Huawei launched an AI-powered liquid cooling system, predict the health of working fluids, and facilitate predictive maintenance.

According to Mr. He, Huawei’s unique advantage lies in its end-to-end energy and full-stack AI capabilities.

Compute-Electricity Synergy: Establishing a Solid Foundation for the AI Era

Booming AI has brought about a sharp increase in tokens, posing higher requirements on AI infrastructure. Xia Qin, Chief Expert in Huawei Computing Strategy Planning, noted that AIDC is evolving toward an integrated, coordinated compute-network-storage architecture, and energy is fundamental to infrastructure. An energy system that is highly reliable, energy-efficient, and rapidly deployable allows hyperscale AI compute clusters to operate reliably, establishing a solid foundation for large-scale training and inference in the agentic era.

Traditional data centers have limited interaction with the power grid. However, AI workloads are prone to high-frequency changes, which can easily cause grid operation issues such as grid disconnection and unstable wideband oscillation. Josh Chen, Founder & Chairman of VNET Group, stated that power sources, campuses, and buildings can be redefined to enable mutual support among power sources, scheduling within campuses, and DC power supply for buildings. This will create a new power system centered on direct green power connection and active microgrids, ensuring reliable and stable power supply for GW-level AIDC.

Lin Hai, General Manager of Intelligent Computing Center, SenseCore Business Group at SenseTime, elaborated on the efficiency evolution of SenseTime intelligent computing from PUE to TPW at the summit. SenseCore is driving the transformation of IDC from energy efficiency management centered on power usage effectiveness (PUE) to end-to-end efficiency management centered on tokens per watt, which directly connects power consumption with token output, covering the entire chain from power plants and grids to IDC rack services, computing cloud services, and model services. It’s a metric that reflects the essence of AI production. Through end-to-end optimization, SenseCore has improved the TPW by 80%.

At HUAWEI CONNECT 2026, Huawei showcased its grid-interactive AIDC solution and one-stop AI inference solution, to build a computing foundation that is highly reliable, energy-efficient, and fast to deliver for AI cluster infrastructure.

SANTA CLARA, Calif., Sept. 20, 2026 /PRNewswire/ — Under the DUO POWER BOOST theme, Clivet made the global debut of its Next-Gen Magnetic Levitation Technology at AI Infra Summit 2026 in Santa Clara, California. The company also presented a portfolio of cooling sources, liquid cooling distribution, and supporting products for data centers, alongside a joint power-and-cooling coordination solution with CLOU.

According to the company, rising AI computing densities are placing growing pressure on data center cooling, with high-temperature performance degradation, energy efficiency bottleneck, and reliability risks as key challenges. General-purpose cooling technologies can no longer meet the specific needs of data centers, driving demand for AIDC-optimized thermal management solutions.

The portfolio’s core is Clivet’s next-generation magnetic levitation compressor, built on the DUO POWER BOOST dual-rotor variable-speed architecture. In a two-stage compression structure, two rotors and their impellers can adjust speed independently based on operating conditions, adapting to different flow rates and pressure ratios. According to Clivet, this design brings data center load variations, water temperature conditions, and system operating strategies into cooling source design, supporting optimization under complex conditions.

Addressing cooling needs across the data center, Clivet displayed a portfolio comprising magnetic levitation cooling sources, magnetic CDUs, high-capacity CDUs, fan walls, and terminal units. The air-cooled magnetic levitation chiller serves facility-side cooling, while the magnetic CDU combines cooling source and liquid cooling distribution functions.

A high-capacity CDU displayed at the event handles secondary-side heat exchange and distribution, with capacity ranging up to 3 MW (at 3K approach temperature difference, ATD) or 5 MW (at 5K ATD). Predictive temperature control keeps fluctuations within ±0.5°C, while key components support online replacement, helping ensure continuous operation in high-availability environments.

Through different product combinations, the solution can be configured according to project climate conditions, rack density, and supply requirements.

In addition, Clivet and CLOU jointly demonstrated a power-and-cooling coordination solution for AI workloads. CLOU provided energy storage and power delivery capabilities, while Clivet delivered thermal management products and solutions for high-density computing environments. For high-density computing projects, power configuration, thermal design, space layout, and operation and maintenance planning need to be considered simultaneously in the early stages of a project.

Coordinated planning of power and cooling aims to help customers assess the relationships between different infrastructure links from a system perspective, providing a reference for subsequent solution design and engineering delivery.

From a portfolio covering facility-side, liquid-cooling, and outdoor heat rejection stages, to the power-and-cooling coordination showcase, and to the launch of the next-generation magnetic levitation compressor, Clivet’s appearance at the event presented its technology and product layout for data center thermal management.

BEIJING, Sept. 20, 2026 /PRNewswire/ — The following article was published today by China Daily.

In the past, it was widely agreed that Chinese was difficult to learn. Today, however, Chinese has a special appeal, and learning it feels like opening the door to a fresh new world. On TikTok, a video by Chinese American Sherry Zhu turned drinking hot water, wearing cotton slippers and brewing goji berries into a global trend, gaining her 740,000 followers in months. One user even memorized the character “呢” by breaking it into “o-p-t”, to the delight of commenters. Chinese is moving from the classroom into everyday life worldwide. In many countries, even knowing Chinese can mean landing a well-paid job.

The numbers bear this out. According to China’s Ministry of Education, 90 countries have incorporated Chinese into their national education systems, with nearly 210 million learners and users worldwide. In the first half of this year, 564,000 candidates sat for the Chinese Proficiency Test (HSK) globally, up 36 percent year on year.

Of course, economics is not the only driver. At this year’s Chinese Bridge competition, Vietnam’s Le Van Dai started with a self-study handbook, writing the character “我” a hundred times before Chinese poetry carried him all the way to the stage, “Tang and Song verse nourished my heart”, he says.

Togo’s Wang Jiayi discovered Chinese through martial artist Jackie Chan films, and later saw a different China in the TV series Meet Yourself — “those stories made my imagination of China more concrete day by day”.

American contestant Ma Siwei calls himself a “challenge addict” who picked Chinese precisely because it is hard, teaching himself the bamboo flute and hulusi through online videos, and once performed Spring Festival Overture at a China-US concert.

Australia’s Ava Gibbons visited China with her parents at the age of 12 and has studied the language for seven years. She performed a fish-lantern dance in hanfu and says the journey “closed the distance between me and China — not on the map, but between hearts”.

Brazil’s Song Yinuo stood on the Chinese Bridge stage for the first time, climbing the Great Wall and telling her teacher excitedly. For her, the competition was never just a contest but “real, vivid experiences” — “I came to know China through its language, met friends through conversation, and in each hands-on experience saw a bigger world and my own future”.

This year marks the 25th anniversary of Chinese Bridge. Over the years, the competition has drawn Chinese-language enthusiasts from around the world. Right now, the secondary and primary school competitions are taking place in Tianjin, bringing together young people from over a hundred countries to make friends and see China through its language.

Twenty-five years ago, Chinese Bridge was just a competition. Today, it has become a phenomenon. When 210 million people learn Chinese, they are not merely absorbing grammar and vocabulary — they are encountering a China that is engaging with the world in ways both deep and daily. And through the eyes of these young people, China is being seen more clearly, and more truthfully, by the world.

SHANGHAI, Sept. 20, 2026 /PRNewswire/ — During HUAWEI CONNECT 2026, Huawei unveiled its upgraded Stellar AI Campus Network Solution that stands out with innovations in superfast wireless, full-scope security, and network autonomy, helping enterprises build a superfast, secure AI campus.

“Driven by AI, today’s campuses are evolving into a super agent that can perceive, think, self-heal, and dynamically adapt,” said Leon Wang. “Leveraging our ICT prowess, we, together with global customers and partners, are building ubiquitous AI campuses to bring ‘technology for people’ to life and accelerate digital and intelligent transformation across all industries.”

“The AI era has placed higher demands for campus networks, especially bandwidth capacity, security defense, and O&M efficiency,” said Shawn Zhao. “To address this, Huawei’s upgraded Stellar AI Campus Network Solution offers innovations across superfast wireless, full-scope security, and network autonomy, helping maximize productivity.”

Huawei’s solution delivers enhanced capabilities across three pillars.

• Superfast wireless: As multi-agent collaboration gains momentum at enterprise workspaces, Huawei Wi-Fi 7 Advanced introduced intelligent Coordinated Scheduling and Spatial Reuse (iCSSR) technology that delivers twice the networking performance of industry peers. To grow the Wi-Fi+X ecosystem, Huawei also debuted the eCampusLink platform and HiSpaceX appliance, supporting full-element digital campus operations with unified access, spatial modeling, and rapid orchestration.
• Full-scope security: Huawei’s solution offers asset, connectivity, spatial, and privacy security to enable full-scope security across the digital and physical worlds. Particularly, Huawei’s upgraded Asset Security Solution achieves second-level blocking of terminal behavior anomalies and precise network-security collaborative tracing, ensuring that all assets are fully visible, trustworthy, and controllable.
• Network autonomy: With the rise of AI, enterprises urgently need to boost their network O&M efficiency. Huawei meets this with its iFlow and distributed real-time simulation technologies to enable pre-event proactive detection, in-event rapid localization, and post-event service verification, thereby delivering real-time visibility into agent experience. Furthermore, Huawei has made upgrades across data, models, and tools to deliver 24/7 AI-powered operations, achieving a 95% troubleshooting accuracy rate and a 90% reduction in MTTR.

Looking ahead, Huawei will continue to innovate and work closely with customers and partners worldwide to build a superfast, secure AI campus for the agentic world.

HOUSTON, Sept. 20, 2026 /PRNewswire/ — Olight, a global innovator in portable lighting, unveiled the ArkTac Series at O-Fan Day 2026, bringing ArkPro’s signature flat-body, multi-source design to tactical lighting for the first time. The company also introduced Amber Orange for ArkPro Ultra, alongside several new portable-lighting products. Launching during National Preparedness Month, the new releases reflect Olight’s focus on helping users stay prepared, from fast response to everyday readiness.

“The best products start with understanding how people really live, and our O-Fans have always been an important part of that journey,” said Mavis Xiao, general manager at Olight. “As we come together for our fifth in-person O-Fan Day, we’re grateful for a community that continues to share its ideas and feedback with us. That connection keeps us focused on real-world needs, from the new ArkTac Series to Amber Orange ArkPro Ultra.”

ArkTac Series: All-In-One Tactical Versatility

Inspired by ArkPro’s flat-body, multi-function design, the new ArkTac Series brings that approach to handheld tactical lighting. Available in two models, ArkTac and ArkTac Ultra, the series combines an easy-to-carry flat profile with immediate tactical controls and multiple light sources.

Designed for fast, intuitive control, a two-stage tail switch provides immediate access to Turbo Spotlight and Pure Flood without cycling through modes. The new CommandPoint shortcut activates Strobe with one touch by default and can be customized for other frequently used functions. Both models also feature UV and Red Light, while ArkTac Ultra adds a Green Laser. The series delivers up to 1,800 lumens and reaches up to 215 meters.

ArkTac Ultra also debuts OAL², the next generation of Olight’s proprietary aluminum alloy. It delivers 7.3% greater hardness and 11.5% higher yield strength than first-generation OAL.

ArkPro Ultra Amber Orange: Crafted to Stand Out

As the premium model in the ArkPro Series, ArkPro Ultra debuts in Amber Orange, its most vibrant color yet. Warm and energetic, the new colorway is designed to stand out, bringing the high visibility associated with outdoor and emergency equipment to everyday carry.

Rich metallic orange contrasts with sleek black accents, while polished edges catch the light to reveal shifting highlights and a refined sense of depth. This layered finish is achieved through a dual-anodizing process — a first for Olight — that also offers up to twice the scratch resistance of Olight’s standard anodized finishes.

Beyond its new look, ArkPro Ultra combines premium design with everyday-carry versatility, keeping preparedness close at hand. Its signature flat design brings together four light sources — Pure Flood, Spotlight, UV and Green Laser — with seven lighting configurations. Featuring Olight’s self-developed EIP 1 LED, ArkPro Ultra delivers up to 1,700 lumens in a compact EDC flashlight.

Also unveiled at O-Fan Day were the PL X GL, Oclip 2 Series and Marauder 3.

Pricing and Availability

ArkPro Ultra Amber Orange, PL X GL and Marauder 3 will be available September 21 for $129.99, $149.99 and $369.99, respectively. The Oclip 2 Series will also be available September 21, starting at $49.99. The ArkTac Series, starting at $119.99, is expected later this year. Pricing and availability may vary by market.

About Olight

Founded in 2007, Olight is a global innovator in portable lighting, offering high-tech solutions for everyday carry, outdoor, tactical and professional use. With over 1,200 patents and international recognitions, including the iF Design Award and Red Dot Design Award, Olight products are available in more than 100 countries worldwide.

Media Contact: pr@olight.com

NEW YORK, Sept. 20, 2026 /PRNewswire/ — Insta360 officially opened its first flagship retail store outside of Asia on Saturday, September 19, 2026, occupying a prime location at 1515 Broadway in New York’s Times Square. The store opening marks a major milestone in the global imaging brand’s international expansion, underscoring its maturity, scale, and long-term commitment to supporting the U.S. market.

The New York flagship arrives as Insta360 surpasses 10 million cameras shipped worldwide, signaling a new stage of global brand momentum and strong leadership in the camera market. According to IDC, Insta360 ranked No.1 in the global 360° camera market, maintaining a significant lead over competitors with a shipment share of nearly 70% in Q1 this year.

The launch is also part of a broader physical retail strategy that includes a flagship store opened in Tokyo in August, dozens of authorized stores across Asia, and planned European expansion into cities such as Munich.

Establishing a Permanent Footprint in a Priority Market
Insta360 has cultivated strong momentum in the United States since entering the market in 2016, establishing clear category leadership in 360º Cameras*†. Opening an owned flagship in Times Square demonstrates confidence in future North American growth and a desire to build deeper, lasting connections within the U.S. creator ecosystem.

“Reaching 10 million cameras shipped worldwide is a milestone we owe to our community, but opening in Times Square is about building lasting roots,” said Max Richter, Co-founder and VP of Marketing at Insta360. “This store opening is about more than just selling into the U.S.; it reflects our long-term commitment to the American creator ecosystem. We look forward to continuing our support for local creators, connecting directly with everyday users, and making innovative imaging tech approachable for anyone with a story to tell.”

Democratizing Creativity from Online Awareness to Offline Experience
While Insta360 originally built global awareness through viral social media content and digital channels, the Times Square flagship introduces a permanent physical touchpoint designed to make creative technology accessible to everyone. The store serves as an experience center, offering hands-on product trials, in-person education, technical support, and community space.

By letting visitors test 360, action, gimbal, and wearable cameras in person, the store bridges the gap between online visibility and real-world understanding—helping consumers move from recognizing viral videos to learning how the technology works and capturing their own everyday moments.

“We are thrilled to welcome an innovative, industry-leading brand like Insta360 to the Crossroads of the World,” said Tom Harris, President of the Times Square Alliance. “Times Square has always been a global stage for creativity, culture, and cutting-edge technology, making it the perfect home for Insta360’s flagship store and a fantastic addition to our dynamic retail landscape.”

Grand Opening Highlights
The grand opening at 1515 Broadway featured a day of immersive brand experiences and celebration dedicated to Insta360’s growing New York City community. Insta360 Co-founder and VP of Marketing Max Richter led the official ribbon-cutting ceremony alongside renowned filmmaker Casey Neistat. A longtime user of Insta360 technology, Neistat’s participation underscores the brand’s deep-rooted connection to the professional creator community. The event also featured YouTubers Jesse Wellens and Jeana Smith—both veteran advocates of the brand—who served as honorary store managers, providing hands-on product walkthroughs and engaging directly with local users.

In a nod to Insta360’s action-first spirit, the brand also hosted a “Ride Bold” rally, a cycling event that sent 100 riders past iconic New York landmarks to capture the city using Insta360 hardware. The opening attracted long lines of customers waiting outside the store for hours for a chance to explore interactive camera demos, enjoy exclusive opening-day giveaways, and interact with honorary store managers.

*Source: Circana, LLC, Retail Tracking Service, US, Camcorders by Brand, 360 Degrees Capable, Dollar & Unit Sales, Jan 2020 – Feb 2025 Combined
†360° Camera is defined by Circana as camcorders with video and 360-degree view capability.

About Insta360
With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

For more details, visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
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Insta360 Global Awards 2026 Supported by Leica: https://www.insta360.com/awards/about

Three-day UK dialogue emphasizes female empowerment, inclusion, and systemic reform across the Global South.

WEST SUSSEX, England, Sept. 20, 2026 /PRNewswire/ — International leaders spanning government, policy, development, and sport convened at Wilton Park for a three-day dialogue hosted with Qatar Foundation (QF), calling for a global coalition to turn sport’s potential to support social development into practical action.

Held under the theme ‘Sport for Development in the Global South: Advancing Female Empowerment, Inclusion, and Accessibility’, the event focused on removing structural barriers to sporting opportunity for women and girls, building on UN Resolution 59/17, initiated by Qatar with Indonesia and Morocco and co-sponsored by 71 nations. Wilton Park and QF will now jointly develop an actionable roadmap for action in policy, coaching, and infrastructure.

Speaking at the dialogue, Her Excellency Sheikha Hind bint Hamad Al Thani, Vice Chairperson of Qatar Foundation, urged action that goes beyond basic parity, saying: “The barriers girls face are fundamentally different. “Our approach is to close that gap in practice, not just in principle: involving women in the design of facilities, providing coaching tailored to women’s needs, and building the scientific research base that, too often, doesn’t exist for women’s and girls’ sport.”

His Excellency Dr. Khalilur Rahman, President-Elect of the 81st Session of the UN General Assembly, told the dialogue that sport “changes how a girl is seen by her family and community, and how she sees herself”, saying: “A girl who plays on a team learns to lead, to fail and try again in public — and that confidence follows her into the classroom, workplace, and civic life.”

Participants in the dialogue included Olympism365, Special Olympics, Laureus Sport for Good, NBA Africa, FIVB, and Olympic athletes Shelly-Ann Fraser-Pryce and Ibtihaj Muhammad.

QF continues to advance inclusive sport, with over 70,000 female participants participating in tailored sporting activities at the Education City Stadium in the past two years, and its Circle In initiative supporting sport-for-development projects in 10 countries.

About Qatar Foundation

Qatar Foundation for Education, Science and Community Development (QF) is a non-profit organization driving education, research, and community development. Founded in 1995, QF operates an interconnected ecosystem at Education City in Doha, Qatar, empowering individuals and driving positive social change. Visit www.qf.org.qa.

CHINO HILLS, Calif., Sept. 20, 2026 /PRNewswire/ — RITFIT, a leading U.S. home fitness equipment brand, today announced an annual partnership with the Breast Cancer Research Foundation (BCRF), a leading nonprofit organization dedicated to preventing and curing breast cancer by advancing the world’s most promising research. Under the agreement, RITFIT is donating $150,000 to BCRF to support scientific studies aimed at preventing and curing breast cancer.

BCRF was established in 1993 by Evelyn H. Lauder and now it is a leading 501(c)(3) nonprofit organization and one of the world’s most influential funders of breast cancer research. It is the highest-rated breast cancer research organization in the United States and the largest private funder of breast cancer research worldwide. 

The partnership, effective July 1, 2026, through June 30, 2027, marks a significant milestone in RITFIT’s ongoing commitment to women’s health and inclusive fitness. The $150,000 contribution, already received by BCRF, will help fund critical research initiatives.

This year, RITFITNESS is donating $150,000 to the Breast Cancer Research Foundation (BCRF). BCRF is dedicated to ending breast cancer by advancing the world’s most promising research. For more information about BCRF, visit www.bcrf.org.

RITFIT’s collaboration with BCRF is anchored by its long-running Pink Series, a dedicated product line launched in 2024 by RITFIT to serve female fitness enthusiasts. The collection, which includes 23 products ranging from power racks and Smith machines to leg press machines, weight benches, and free weights, is designed to make strength training accessible and empowering for women of all abilities. Unlike limited-edition promotional campaigns, the Pink Series reflects RITFIT’s sustained investment in female-focused design and health advocacy.

The partnership places RITFIT among the brands in BCRF’s $100,000+ annual commitment tier, alongside globally recognized brands including La Mer, Jo Malone London, Tom Ford Beauty, GNC, Bobbi Brown. RITFIT is now featured on BCRF’s official partners page at bcrf.org/partners.

“Our partnership with BCRF is a natural extension of RITFIT’s mission to make strength training simple, strong, and effective for everyone,” said Jessie JIANG, Head of Brand at RITFIT. “We believe that movement is a form of strength—physical, mental, and communal—not in a clinical sense, but in its power to build resilience, confidence, and long-term health. By supporting BCRF, we’re supporting advanced research that can advance the prevention and treatment of breast cancer, while also encouraging women to take ownership of their strength.”

RITFIT has consistently championed women’s health and inclusive fitness. In 2024, the brand launched its “We All Fit” initiative, sponsoring Paralympic triathlete Kendra Herber and advocating for athletes of all abilities. Since 2024, RITFIT has also hosted annual Pink October campaigns to raise breast cancer awareness. The 2026 campaign, themed “Strong in Pink. Strong for Her.”, will further amplify the connection between fitness, prevention, and community support.

According to studies funded by BCRF, scientific research increasingly affirms the role of regular physical activity in reducing breast cancer risk and improving outcomes for survivors. RITFIT’s initiative underscores the message that prevention and proactive health management are vital, while also challenging outdated stereotypes that associate femininity with fragility. The Pink Series embodies the idea that “pink does not mean weak”— a visual and cultural statement on the power of women in strength training.

RITFIT was founded in the United States in 2015 and has helped hundreds of thousands of customers build home gyms with accessible, multifunctional equipment. In 2025, the brand opened its flagship showroom in Chino Hills, California, and began its European market expansion in 2026. With a brand philosophy rooted in Simple. Strong. Effective., RITFIT continues to bridge fitness, health advocacy, and social impact.

For more information about RITFIT and the Pink Series, visit https://ritfitsports.com, follow Instagram / TikTok / YouTube / Facebook and RITFITsports.com/collections/RITFIT-pink-series. To learn more about BCRF and its research mission, visit www.bcrf.org.

About RITFIT:

Founded in the U.S. in 2015, RITFIT is a home fitness brand dedicated to making strength training accessible to everyone. Specializing in affordable, multifunctional equipment—from power racks and Smith machines to leg press machines, weight benches, and free weights—RITFIT has helped hundreds of thousands of people build their own gyms at home. In 2025, the brand opened its showroom in Chino Hills, California, and began expanding into European markets in 2026. Beyond equipment, RITFIT is committed to women’s health and inclusive fitness. In 2024, the brand launched its “We All Fit” initiative, sponsoring para-triathletes and championing athletes of all abilities and has run its annual Pink October campaign for women’s health every year since 2024. Brand Slogan: Simple. Strong. Effective.