One way that businesses can help keep their costs down is through search engine optimization (SEO). By optimizing their websites and improving their online presence, companies can ensure that they are seen by more consumers, even in times of economic hardship.

Traffv SEO Agency shares three ways that SEO can help businesses counter the effects of inflation:

1) SEO can help businesses save money on advertising.

By optimizing their website for search engines, businesses can ensure that they appear at the top of search engine results pages (SERPs). This means that they will be seen by more consumers without having to spend money on paid advertising.

• Organic clicks do not incur a direct cost, making SEO an effective way to reach consumers without spending much money. Paid advertising can be expensive, especially when inflation drives up the cost of goods and services.

• Organic clicks get more conversions as users trust organic results more. In times of economic hardship, many consumers seek ways to save money. They may be less likely to buy from businesses that they are not familiar with. So even though paid ads may get more clicks, a higher percentage of users will convert more when they click on an organic result.

2) The internet will remain the most effective sales channel.

Online sales have grown steadily over the past few years, and this trend is expected to continue during inflation. This means that there is a lot of potential for businesses to grow their online sales during inflation.

Singaporeans will spend less during inflation, but it will most likely be online when they do spend. This is because consumers will continue to shift their spending to online channels. If anything, online searches increase during the recession for most industries.

3) SEO can help businesses improve their brand image.

In times of economic hardship, it is important for businesses to maintain a positive brand image.

As mentioned earlier, consumers are looking for ways to save money they might be less likely to purchase from brands they don’t recognize. By appearing on the first page of Google, businesses can show consumers that they are still relevant and trusted, even in tough times.

This helps them build relevance, authority, and trust with their target audience, eventually increasing sales.

Investing in SEO during inflation can also help businesses build the data and analysis necessary to boost competitiveness in the long term. The insights gained through SEO can help brands improve their products and services and make better decisions about marketing and sales strategies.

So if you’re looking for ways to help your business cope with inflation, don’t forget about SEO, either doing it yourself or engaging an SEO agency. It may just be the key to maintaining your bottom line.

To learn more about SEO services or tips on how to use SEO to counter the effects of inflation, check out https://traffv.com/ and get a free customized SEO proposal.

Hashtag: #TraffvSEOAgency

Tainan City Bureau of Tourism prepares for the recovery of Tourism in Tainan

TAINAN, TAIWAN – Media OutReach – 27 September 2022 – At the end of 2019, the Taiwanese TV series “Someday or One Day” was broadcasted in various Asian countries and it created a wave of nostalgia for Tainan in the 1990s. There was a lot of discussion amongst the fans when the Series was being filmed in Tainan and with the upcoming remake, the Tainan City Bureau of Tourism used the historical and cultural attractions of the Series to create advertisements in South Korea, Singapore, and Malaysia to prepare for the recovery of tourism in Tainan.

Tainan, located in the southern part of Taiwan, is where everything started for Taiwan and has a long history and culture, and the City is also named by Michelin as a “food capital.” Tainan is only 80 minutes on the HSR from Taoyuan International Airport, and only a 50-minute drive from Kaohsiung International Airport.

Tainan Mayor Huang Wei-che said that Tainan is the capital of tourism and the city has been actively making improvements to match international tourism. Even with the impact of COVID-19, Tainan is still one of the few cities with improving tourism. Kuo Chen-hui, director of Tainan City Bureau of Tourism, said that Tainan is a historic capital of food that has plenty of history and culture, and its popular delicacies have generated plenty of international discussion. With Tainan’s recreational and agricultural tourism being quite developed and liked by Malay/Singaporean Chinese, they account for 70% of foreign tourists experiencing Tainan’s farms every year as the recreational farms have intellectual and practical activities to stimulate their senses. Business visas are already available to visitors, and Taiwan will soon issue tourism visas. To promote the tourism of the City, the Tainan City Government has not only worked hard to promote its tourism online, but also cooperates with various Asian countries’ big cities to promote Tainan, showcase the beautiful city, and welcome tourists once the borders have been reopened.

Hashtag: #TainanCityGovernment

DELIVERING MESMERIZING PERFORMANCE & OPTIMAL STABILITY

HONG KONG SAR – Media OutReach – 27 September 2022 – KLEVV, an emerging memory brand introduced by Essencore, is thrilled to unveil its latest extreme performance DDR5 overclocking/gaming memory, the CRAS XR5 RGB memory kit.

Tailor-made to synergize well with the latest 12th Gen Intel® Core™ desktop processors and Intel® Z690 chipset motherboards, the CRAS XR5 RGB memory brings leading-edge DDR5 technology and superior product design and engineering prowess of KLEVV to your desktop.

LIGHTNING FAST PERFORMANCE & OUTSTANDING COMPATIBILITY

Through laborious research & development, built with premium, strictly-sorted components, the CRAS XR5 RGB DDR5 memory dishes out unparalleled data transfer speeds with supreme overclocking potential.

Available in 32GB kits (16GBx2, dual channel pack), users can choose from either 6000MT/s or 6200MT/s speed options, depending on their preference. The CRAS XR5 RGB DDR5 memory delivers unrivaled performance, designed to empower overclockers, PC enthusiasts, gamers, and professional content creators.

Built-in PMIC, On-die ECC, & 10-layer PCB board for better power management, stability, & integrity, the new CRAS XR5 RGB DDR5 memory modules are QVL tested and compatible with any mainstream motherboard in the market. Furthermore, support for Intel® XMP (Extreme Memory Profile) 3.0 technology provides hassle-less one-click overclocking/optimization capability.

ONE-OF-A-KIND DESIGN & LIMITLESS CUSTOMIZABILITY

Incorporating the design elements of KLEVV’s signature CARS XR series recognized by Red Dot Award, the CRAS XR5 RGB DDR5 memory is built with an uniqle circular light diffuser bar, and an elegant white aluminum heatsink for a refreshed look. The refined design asserts unmatched visual flair in any build.

Compatible with the RGB control softwares of major motherboard and gaming peripheral brands, the CRAS XR5 RGB DDR5 memory allows users full reign over limitless RGB effects for a truly immersive experience.

LONG-LASTING STABILITY & PEACE OF MIND DURABILITY

Precisely-tuned reliability, attentive component selection, and intelligent design elements focused on performance and durability make the CRAS XR5 RGB DDR5 memory virtually indestructible.

Additionally, a peace of mind limited lifetime warranty gives users a second layer of protection, to ensure the new memory can work well with their system throughout its lifespan and complement possible future upgrades.

PRODUCT AVAILABILITY AND WHERE TO BUY

The CRAS XR5 RGB DDR5 memory is expected to hit shelves in the fourth quarter of 2022 KLEVV products are distributed by Integral Memory plc in the United Kingdom/ France/ Spain/ Germany. Consumers may visit Amazon sites for online purchase.

FURTHER INFORMATION

KLEVV CRAS XR5 RGB webpage:
https://www.klevv.com/ken/products_details/memory/Klevv_CrasXR5RGB

KLEVV CRAS XR5 RGB video:
https://youtu.be/UcIa-ldNdNA

Hashtag: #KLEVV

ABOUT ESSENCORE

Established in 2014, Essencore Limitedaims to become the world’s top vendor of DRAM modules and NAND flash application products. The company started with one goal: to “Change the world and be a leader in semiconductor distribution”. The business strategies of Essencore is to adopt the newest technologies to differentiate themselves from competitors, deliver dedicated Memory products, and offer various product portfolios for customer’s competition readiness. For more information, please visit www.essencore.com.

ABOUT KLEVV

KLEVV, is a premium brand of Essencore, the major Module and NAND Flash application product vendor. The KLEVV range focused on superior gaming memory modules and solid state drives. KLEVV is committed to delivering world-class products with first-rate quality, and all products are engineered for enthusiasts who are pursuing the best things in life. KLEVV memory/SSD have been recognized by Germany’s Red Dot Design Award for its innovative product design in 2015, 2019, 2021, and 2022. For more information, please visit www.klevv.com

Bernardi Susastyo, General Manager of Asia, GBG, said, “We are deeply honoured to be recognised for our work in AI & Machine Learning and Fraud Initiative in the Philippines at the ABF Awards. At GBG, we strive to continuously innovate and expand our fraud prevention capabilities to help customers like RCBC achieve the highest levels of security and compliance while building digital trust and minimising risk.

“We thank RCBC for their partnership and collaboration in building their enterprise financial crimes management systems. The impressive outcomes we have achieved together have been critical in preparing RCBC to effectively fight financial crime, and these ABF awards are a testament to our leadership and innovation in the sector.”

With 2022 looking to be a year of fine-tuning digital strategies, 71 per cent of technology decision-makers acknowledge that the pandemic has resulted in an acceleration of digital transformation efforts in their organisations. As more technologies are adopted in the era of Industry 4.0, it is even more crucial for financial institutions (FIs) to understand how to combat increased sophistication in fraud management. Machine learning (ML) and artificial intelligence (AI) will remain crucial in the fight against fraud and financial crimes like money laundering.

According to a GBG-commissioned study by IDC, Next Gen Financial Crime Management Solution, 48.9 per cent of banks and FIs consider unsupervised ML an important functionality, and 76.8 per cent indicate their preference for either buying a financial crime management solution or utilising managed services from a solutions provider.

With regulators urging institutions in the sector to digitally transform, improve their security profile, and safeguard their risk and compliance management capabilities, RCBC capitalised on the opportunity and deployed GBG’s robust Enterprise Risk Technology Management technology portfolio to integrate its risk capabilities and coordination efforts. RCBC’s main objective was to address fraud investigations efficiently through automation while improving customer experience across channels.

With GBG on board, RCBC was able to leverage the platform’s user-friendly web client interface and the latest technology and ML models to perform muti-channel monitoring of customer transactions to detect fraud and other complex financial crimes, as well as ensure anti-money laundering (AML) compliance on a single platform. By delivering these solutions on a single omnichannel platform for a more holistic fraud management strategy, RCBC was able to move from post transaction monitoring to real-time transaction monitoring and scale resources as financial crime typologies evolve.

“We partnered with GBG in transforming our fraud risk management system, which has resulted in enhanced capability in our real-time anti-money laundering monitoring capabilities,” said Nilo Zantua, Senior Vice President and Chief Technology Officer, RCBC. “Machine learning and AI continues to be an important feature as we rely on this form of analytics to predict what the new fraud types and campaigns could look like and proactively defend against them.

“This is especially important as traditional rules-based solutions are found to have false positive rates, significantly contributing to alert fatigue and an inefficient approach to resource management.”

Bernardi Susastyo, General Manager of Asia, GBG, said: “As a leader in this space, GBG aims to focus on fraud management systems that are equipped with deep expertise and insights into how fraud crimes are set to evolve and what types of solutions and innovations are best suited to defend against them. We are also highly in tune with the evolving regulatory standards that are coming into effect in different markets, enabling us to improve our systems to help customers remain compliant as legislation changes.

“At GBG, we continue to strive not only to serve as a reputable partner in helping banks and financial institutions at risk against fraudster and financial criminals, but also support them in delivering a high level of quality service and solution without compromising on security and customer confidence in their brand. Our goal is to collaborate with these organisations to improve their customer experience by fostering trust in the digital world, mitigating financial crime risks, and ensuring compliance with regulatory requirements in our diverse and complex region.”

GBG currently serves more than 20,000 customers across 70 countries, including top tier banks and fintechs in the region.

For more information about GBG’s range of solutions in APAC, click here.
To view GBG recent awards and achievements, visit us here.
To read our recent press releases, click here.

Hashtag: #GBG

About GBG

We are the experts in digital location, identity and managing fraud risk and compliance. Helping organisations across the globe eliminate customer friction and fraud from their digital experiences. GBG develops and delivers digital identity, address verification, fraud prevention and compliance software to businesses globally.

Through the combination of the latest technology, the most accurate data and our unrivalled expertise, GBG helps organisations ranging from start-ups to the largest consumer and technology brands in the world deliver seamless experiences, so their customers can transact online with greater confidence.

To find out more about how we help our clients establish trust with their customers, visit www.gbgplc.com/apac, follow us on Twitter @gbgplc or LinkedIn.

GBG Contact
contact@gbgplc.com

Free carnival at West Kowloon Cultural District to promote holistic wellness Covering the elements of physical & mental wellness, art and green lifestyle

HONG KONG SAR – Media OutReach – 26 September 2022 – To mark and celebrate the World Mental Health Day on 10 October, AXA Hong Kong and Macau (“AXA”) brings back AXA BetterMe Weekend on 8 to 9 October 2022 at AXA x WONDERLAND @West Kowloon Cultural District, to encourage everyone to live healthily inside out and become a BetterMe. All activities are free of charge and suitable for people of all ages.

Details of Yoga and Dance classes:

Registration of Yoga / Dance classes
Emma by AXA app (non-customers are welcome to join)
Download Emma by AXA

Registration procedures
1. Login / Register on Emma by AXA
2. Click “Enroll Events” and register to join the class for free
3. Please note that submission does not imply successful registration. A notification email will be sent to the email address submitted to inform the registration result on or before 6 October 2022

Remarks:
*Only participants aged 18 or above can register for the classes; participants of the “United Dance for Family” and/or “Family Yoga” classes can join with a child aged 5 or above
*No yoga or dance experience is required
*Instructors of the classes are professional yoga teachers from PURE Yoga and PURE Fitness
*Yoga and Dance classes are free of charge. Seats are limited, first-come, first-served while quota lasts
*Terms and conditions apply

Details of Experience Zones :

Site Map:

Hashtag: #AXA

About AXA BetterMe

AXA BetterMe is a holistic wellness platform with a comprehensive suite of programmes and services covering Physical Wellness Support, Mental Wellbeing Support and Health Management. Simply access the AXA BetterMe services through the Emma by AXA app anytime, anywhere.