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IFS named a Leader in two IDC MarketScape 2024-2025 Vendor Assessments: Manufacturing ERP and Remanufacturing Management Software

LONDON, Feb. 12, 2025 /PRNewswire/ — IFS, the leading enterprise cloud and Industrial AI software provider, announces that it has been positioned as a Leader in two IDC MarketScape reports: the IDC MarketScape: Worldwide SaaS and Cloud-Enabled Manufacturing ERP Applications 2024–2025 Vendor Assessment (doc #US51752524, December 2024), and the IDC MarketScape: Worldwide Remanufacturing Management Software 2024 Vendor Assessment (doc #US51036724, September 2024).  

The IDC MarketScape report for Worldwide SaaS and Cloud-Enabled Manufacturing ERP Applications noted, “IFS is focused on six industries (and their subindustries) and has the technology and capabilities (i.e., industry-specific next-gen capabilities) to cater to their unique needs. It includes standard industry-specific dashboards with a line-of-business (LOB) process flow.”  

Similarly, the IDC MarketScape report for Worldwide Remanufacturing Management Software evaluates vendors based on a comprehensive set of criteria, including product capabilities, go-to-market strategy, and business execution. The report for remanufacturing management software noted, “If you are looking for a comprehensive remanufacturing suite that addresses cost and operations management while being fully embedded within IFS’ cloud manufacturing offering, consider working with IFS. Consider IFS if you are looking for a solution that is being continuously developed and enhanced with features to keep up with market requirements.”  

Max Roberts, Chief Operations Officer at IFS, said: “IFS is deeply proud of our industry focused approach to technology and Industrial AI innovation. We believe it is critical to continue to invest in developing innovative and flexible solutions that meet the evolving needs of the manufacturing industry, enabling efficiency and success in their end-to-end operations.” 

The IDC MarketScape reports evaluate vendors based on a rigorous scoring methodology that includes both qualitative and quantitative criteria.  

Contact Information
EMEA / APJ: Adam Gillbe 
IFS, Director of Corporate & Executive Communications 
Email: adam.gillbe@ifs.com 

NORTH AMERICA / LATAM: Mairi Morgan 
IFS, Director of Corporate & Executive Communications 
Email: mairi.morgan@ifs.com

This information was brought to you by Cision http://news.cision.com

 

Over 50% Indonesian consumers plan to increase shopping budgets this Ramadan: Glance report

‘Ramadan 2025 at a Glance’ report provides marketers actionable consumer insights to craft winning strategies during Ramadan

Report Highlights:

  • 1 in 2 shoppers to spend more than Rp 3 million this Ramadan, with 22% expecting to spend over Rp 5 million.
  • Cross-channel shopping journeys set to gain popularity, with online discovery leading the way.
  • Glance smart lock screen witnessed a 30% increase in time spent and 23% rise in engagement rates during Ramadan.

JAKARTA, Indonesia, Feb. 12, 2025 /PRNewswire/ — Ramadan, a holy month for millions of Indonesian people, culminates in a time of considerable cultural and consumer activity. Glance, the world’s leading smart lock screen platform, released its ‘Ramadan 2025 at a Glance’ report today, offering marketers key actionable user insights and winning strategies for the season. The findings reflect how Glance, with a user base of 30 million in Indonesia, has successfully disrupted evolving content consumption trends in the country, especially during Ramadan.

Bikash Chowdhury, Chief Marketing Officer at InMobi and Glance, and Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi
Bikash Chowdhury, Chief Marketing Officer at InMobi and Glance, and Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi

This report, based on consumer behaviour on Glance during last year’s Ramadan period (11th March to 10th April 2024), highlights diverse user interests. Content around Mudik resonated deeply with Indonesian users and saw a staggering 917.5 million glances and 27 million taps. Ramadan recipes were a huge hit, as families prepared for Suhoor and Iftar, generating an impressive 380 million glances and 7 million taps. The fervour extended to users discovering stories around Eid traditions, with 185.6 million glances and 4.3 million taps, emphasizing the richness of shared heritage. Gaming recorded 37.9 million gameplays from consumers, who also spent 298 million hours watching video content. Fashion and health-related topics also captured significant user interest.

As per the report, user activity peaked on the Glance smart lock screen platform primarily during the daytime before Iftaar, as users dedicated significant time to their mobile phones before breaking their fast. This period saw a surge in time spent on gaming (leading with almost 65% users), OTT and streaming services, and religious apps, particularly.

Bikash Chowdhury, Chief Marketing Officer at InMobi and Glance, stated, “Indonesian consumers are at the forefront of the digital revolution and among the most active mobile internet users in the Asia–Pacific region. They have made ‘glancing’ a massive phenomenon in the country, engaging with content across entertainment, gaming, and trends, while brand marketers tap into this behaviour to connect meaningfully with their audiences. We are excited to see Glance’s growth story continue to unfold in Indonesia in the coming years.”

Top findings at a glance: 

298.6 million hours spent on video

Mudik related content had 917.5 million glances, 27 million taps 

Clothing and accessories were the leading shopping category

Top 3 apps: Gaming, OTT/streaming, religious 

3 in 5 consumers shopped on mobile at least once a week 

Additionally, the results of a survey conducted on Glance users between 13th and 23rd December 2024 revealed fascinating insights into consumer plans and preferences around shopping during Ramadan. More than half of Glance users reported an increase in their budgets this Ramadan, with 50% of shoppers expecting to spend over Rp 3 million and 22% anticipating expenditures above Rp 5 million. The report also highlights that nearly 58% of Indonesian shoppers prefer to complete their Ramadan shopping four weeks before the holy month begins.

Big ticket items like jewelry didn’t feature on top of the shopping list of Indonesian consumers. Instead, purchase patterns appeared to be more personal and meaningful, reflecting the mood of festive celebration. Clothing and accessories were the top category in both online and offline formats, at 66% and 61%, respectively. Confectionery gifting was also a popular choice across both the channels. Additionally, online shoppers showed a preference for home appliances (38%), beauty products (34%), and gadgets (34%). The offline shoppers prioritized groceries for home-cooked meals (53%), home décor (44%), and DIY hobbies (41%).

“Glance has profoundly impacted how Indonesian consumers engage with content during Ramadan, where the platform saw a 30% increase in time spent and a 23% rise in engagement rates. This transformative shift presents marketers with an extraordinary opportunity to connect with an active audience building brand salience through tailored communication during this important period,” said Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi.

Glance is an AI-driven platform providing diverse, serendipitous experiences directly on the lock screens of Android smartphones, including games, news, sports, fashion, entertainment, shopping, and more. Partnering with reputed publishers, developers and content providers, Glance delivers personalized, relevant content without requiring users to unlock their phones, search or download multiple apps. Marketers can use Glance as a platform during Ramadan to engage these consumers with one-tap journeys, AI-powered targeting, and immersive experiences accessible from the smart lock screen.

Access the entire report here: https://glance.com/advertising/insights/ramadan-marketing-guide-2025-indonesia#landing-tile

*Glances – Number of times the Glance card was seen

About Glance

Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital platforms, including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, roposo.com and inmobi.com

 

FORBES TRAVEL GUIDE UNVEILS 2025 STAR AWARDS

Winners Deliver Authentic Experiences, Enhanced Well-Being and Unforgettable Moments

~

FTG Becomes the First Rating System to Honor Cruise Ship Restaurants

ATLANTA, Feb. 12, 2025 /PRNewswire/ — Forbes Travel Guide (“FTG”)—the only independent, global rating system for luxury hotels, restaurants, spas and ocean cruises—today revealed its 2025 Star Awards. See the full list of honorees on ForbesTravelGuide.com.

Forbes Travel Guide
Forbes Travel Guide

The 67th annual list spans more than 2,100 properties in 90 countries. It features 336 Five-Star, 645 Four-Star and 567 Recommended hotels; 79 Five-Star, 128 Four-Star and 64 Recommended restaurants; 124 Five-Star and 224 Four-Star spas; seven Four-Star and seven Recommended cruise ships; and three Four-Star and three Recommended cruise ship restaurants—a new rating accolade.

The ratings expanded into new destinations, including Brunei; Costa Navarino, Greece; Finland; Haikou, Xiamen and Xi’an, China; Kazakhstan; Malaga, Spain; Montenegro; Oualidia and Tamuda Bay, Morocco; Phu Quoc, Vietnam; Romania; and Salzburg, Austria.

FTG’s inaugural cruise restaurant ratings feature Celebrity (Apex and Ascent’s Fine Cut Steakhouse), The Ritz-Carlton Yacht Collection (Evrima’s S.E.A.), SeaDream Yacht Club (SeaDream II’s Dining Room), Silversea (Silver Origin’s The Grill) and Windstar (Star Pride’s Candles).

Some key trends from FTG’s inspections:

  • The boundaries of luxury expand. Hotels are embracing an increasingly adventurous luxury clientele exploring less-traveled locales, as evidenced by new destinations on the 2025 list. Authenticity is key; inspectors noted a sense of place created not only by décor and cuisine, but also through the thoughtful integration of local customs and history.
     
  • Hotels pave the way to wellness. Health-focused experiences and the demand to feel well after your trip are priorities for today’s traveler. FTG data show this trend holding strong among Five-Stars and expanding notably among Four-Star and Recommended properties.
     
  • Luxury collaborations up the ante. Hotels are partnering with ultra-luxury brands in creative ways to enhance the guest experience. Atlantis The Royal in Dubai, for example, collaborated with Louis Vuitton on a property-wide art installation celebrating the Five-Star hotel’s first anniversary.

Geographic highlights of the 2025 Awards:

  • For the third straight year, Macau holds strong as the destination with the most Five-Star hotels (24), adding Epic Tower at Studio City Macau and Raffles at Galaxy Macau, as well as seven new Five-Star restaurants: Aurora (Altira Macau), Chef Tam’s Seasons (Wynn Palace), Don Alfonso 1890 (Palazzo Versace Macau), The Huaiyang Garden (The Londoner Hotel), Mesa by José Avillez (The Karl Lagerfeld), Yamazato Macau (Hotel Okura Macau) and Zuicho (Grand Lisboa Palace Macau).
     
  • The U.S. gained new Five-Stars in Arizona (The Canyon Suites at The Phoenician, A Luxury Collection Resort), California (The Maybourne Beverly Hills and Olivella restaurant at Ojai Valley Inn) and Montana (RiverView Ranch and Spa Montage Big Sky).
     
  • Europe had a strong showing, with new Five-Stars in Azerbaijan (Four Seasons Hotel Baku), France (Carlton Cannes, a Regent Hotel), Greece (Mandarin Oriental, Costa Navarino), Italy (Castelfalfi), Spain (Rosewood Villa Magna) and the U.K. (The Cadogan, A Belmond Hotel, London and Raffles London at The OWO).
     
  • China is roaring back. In addition to Macau winners, China added Five-Stars in Guangzhou (Rosewood Guangzhou) and Hong Kong (The Ritz-Carlton, Hong Kong).
     
  • Elsewhere in Asia, new Five-Star hotels arrived in Hanoi, Vietnam (Capella Hanoi), and Singapore (The Paiza Collection at Marina Bay Sands).
  • New Five-Star hotels also came to the Middle East (One&Only Royal Mirage – The Residence in Dubai and The St. Regis Abu Dhabi) and Africa (Waldorf Astoria Seychelles Platte Island).

“Forbes Travel Guide’s Star Award winners exemplify excellence in hospitality,” says Amanda Frasier, FTG’s President of Standards & Ratings. “This year’s list reflects the changing landscape of luxury with properties setting the standard for authentic experiences, unparalleled amenities, enhanced well-being and the delivery of unforgettable moments. We are thrilled to recognize their dedication to creating world-class experiences for today’s discerning guest.”

For images, click here.

Learn how FTG compiles its Star Ratings here.

View the complete list of 2025 winners here.

Connect with FTG: 
Instagram: www.instagram.com/ForbesTravelGuide
X: www.twitter.com/ForbesInspector
Facebook: www.facebook.com/ForbesTravelGuide

About FTG: 
Forbes Travel Guide is the only global rating system for luxury hotels, restaurants, spas and ocean cruises and their restaurants. Our anonymous inspectors evaluate hundreds of exacting standards, with an emphasis on exceptional service, to help discerning travelers select the world’s best experiences. The only way to get a Five-Star, Four-Star or Recommended rating is by earning it through our exacting inspection process. Visit us at ForbesTravelGuide.com.

Altair Announces Future.Industry 2025 Global Event

Virtual event will bring together thought leaders, industry experts, and visionaries to explore how technology is transforming the ways we live, work, and beyond

TROY, Mich., Feb. 12, 2025 /PRNewswire/ — Altair (Nasdaq: ALTR), a global leader in computational intelligence, is pleased to announce Future.Industry 2025, the company’s flagship annual event, which will take place virtually on March 5-6. Attendees will hear from premier organizations such as NVIDIA, Microsoft, AMD, the University of Nottingham, Accenture, and more, along with Altair experts and executives as they discuss today’s biggest trends in simulation, high-performance computing (HPC), artificial intelligence (AI), data analytics, and academia.

Altair’s annual flagship event Future.Industry 2025, will take place virtually on March 5-6.
Altair’s annual flagship event Future.Industry 2025, will take place virtually on March 5-6.

“The pace of innovation in computational intelligence has never been faster. Future.Industry is where leaders of all specialties and industries can explore, discuss, and make sense of the changes and technologies shaping our world,” said James R. Scapa, founder and chief executive officer, Altair. “No matter what you specialize in or what your skill set is, Future.Industry has presentations and demonstrations that will give you the insight you need to drive innovation.”

Featured speakers at this year’s event include:

  • Samantha Simmonds, journalist and broadcaster, On Air With BBC News
  • Bill Magro, director and chief technologist, high-performance computing, Google
  • Sandy Carter, senior vice president and channel chief, Unstoppable Domains
  • Rowan Curran, senior analyst, Forrester
  • Monica Schnitger, industry analyst and principal, Schnitger Corp.
  • Cyril Francois, executive vice president global sales officer, financial services, Capgemini
  • Douglas Eadline, managing editor, HPCWire
  • Matt Jones, founder and chief executive officer, Veramed

The event is geared toward audiences of all levels and disciplines and will offer high-level content as well as specialized industry- and topic-specific presentations and panels. Day 1 and the first portion of Day 2 will feature a unified main session, while the latter portion of Day 2 will feature four parallel tracks:

  • Track 1: Design and Simulate Without Boundaries – Engineering Meets AI
  • Track 2: Accelerating AI Adoption for the Enterprise
  • Track 3: HPC for Every Challenge – Any Workload, Any Scale, Anywhere
  • Track 4: Shaping Tomorrow’s Innovators – Real-World Readiness for Engineering and Data Science Students

Future.Industry 2025 will take place in three time zones covering the Americas, EMEA, and APAC regions, and will feature live audio translations into eight languages.

To learn more about Future.Industry 2025 and to register for the event, visit https://events.altair.com/future-industry-2025/.

About Altair

Altair is a global leader in computational intelligence that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. To learn more, please visit www.altair.com.

Media contacts

Altair Corporate

Altair Investor Relations

Bridget Hagan  

Stephen Palmtag

+1.216.769.2658

+1.669.328.9111

corp-newsroom@altair.com

ir@altair.com

Altair Europe/The Middle East/Africa

Altair Asia-Pacific

Louise Wilce  

Man Wang

+44 (0)7392 437 635

86-21-5016635,,825

emea-newsroom@altair.com

apac-newsroom@altair.com

 

 

Samsung Biologics recognized for leadership band in water security

–       Company receives leadership status and A- rating for efficient water resources management
–       Recognition reflects Samsung Biologics’ commitment to water security and implementing sustainable practices across operations

INCHEON, South Korea, Feb. 12, 2025 /PRNewswire/ — Samsung Biologics (KRX: 207940.KS), a global contract manufacturing and development organization (CDMO), today announced that it has received ‘Leadership’ status and an A- rating for water security from the Carbon Disclosures Project (CDP), underscoring the company’s efficient water resources management. The company participated in the category for the first time.

CDP is a non-profit organization that evaluates the corporate environmental transparency and performance of over 24,800 companies listed worldwide. The rating recognizes Samsung Biologics’ efforts to implement ESG strategies to improve resilience as well as set goals to manage water pollution and consumption.

“As a sustainable CDMO, we are continuously striving to incorporate ESG principles into our operations to help achieve our net zero transition and provide more sustainable services,” said John Rim, CEO and President of Samsung Biologics. “We are also working alongside leading global pharma companies to encourage our suppliers to build sustainable supply chains and contribute to driving change across the healthcare industry. At Samsung Biologics, we have signed renewable Power Purchase Agreements (PPAs) and plan to improve water resources management, as well as preemptively assess risks across our operations to minimize environmental impact.”

As the champion of the Supply Chains Working Group within the Sustainable Markets Initiative (SMI) Health Systems Task Force, Samsung Biologics collaborates with global pharma companies as well as the public and private sectors to drive action towards a healthier, sustainable future. The company is accelerating the transition to renewable energy through PPAs and improving Product Carbon Footprint measurements as part of its commitment to achieve net zero by 2050. The global CDMO has also been making efforts to reduce emissions by utilizing low-carbon technologies, such as high-efficiency boilers and energy monitoring systems, and installing solar panels across its facilities. Samsung Biologics will also continue to improve water-use efficiency.

About Samsung Biologics Co., Ltd.

Samsung Biologics (KRX: 207940.KS) is a fully integrated, end-to-end CDMO service provider, offering seamless development and manufacturing solutions from cell line development to final aseptic fill/finish as well as laboratory testing support for the biopharmaceutical products we manufacture. Our state-of-the-art facilities are CGMP compliant with bioreactors ranging from small to large scales to serve varying client needs. Maximizing operational efficiency and expanding our capabilities in response to growing biomanufacturing demand, Samsung Biologics offers a combined 604 kL total capacity at Bio Campus I. The company launched Bio Campus II with the construction of Plant 5, which will be operational in April 2025, adding 180 kL biomanufacturing capacity. Additionally, Samsung Biologics America enables the company to work in closer proximity to clients based in the U.S. and Europe. We continue to upgrade our capabilities to accommodate our clients by investing in an ADC facility, mRNA technologies, and additional aseptic filling capacity. As a sustainable CDMO partner of choice, we are committed to on-time, in-full delivery of the products we manufacture with our flexible manufacturing services, operational excellence, and proven expertise.

Samsung Biologics Contact
Claire Kim, Head of Global Marketing Communications
cair.kim@samsung.com 

Daqo New Energy to Announce Unaudited Results for the Fourth Quarter and Fiscal Year 2024 on February 27, 2025

SHANGHAI, Feb. 12, 2025 /PRNewswire/ — Daqo New Energy Corp. (NYSE: DQ) (“Daqo New Energy” or the “Company”), a leading manufacturer of high-purity polysilicon for the global solar PV industry, today announced it plans to release its unaudited financial results for fourth quarter and fiscal year of 2024 ended December 31, 2024 before U.S. markets open on Thursday, February 27, 2025.

The Company has scheduled a conference call to discuss the results at 8:00 AM U.S. Eastern Time on February 27, 2025 (9:00 PM Beijing / Hong Kong time on the same day).

The dial-in details for the earnings conference call are as follows:

Participant dial in (U.S. toll free): +1-888-346-8982

Participant international dial in: +1-412-902-4272

China mainland toll free: 4001-201203

Hong Kong toll free: 800-905945

Hong Kong local toll: +852-301-84992

Please dial in 10 minutes before the call is scheduled to begin and ask to join the Daqo New Energy Corp. call.

Webcast link:

https://event.choruscall.com/mediaframe/webcast.html?webcastid=Qk5TGKkD

A replay of the call will be available 1 hour after the conclusion of the conference call through March 6, 2025. The dial in details for the conference call replay are as follows:

U.S. toll free: +1-877-344-7529

International toll: +1-412-317-0088

Canada toll free: 855-669-9658

Replay access code: 3285522

To access the replay through an international dial-in number, please select the link below.

https://services.choruscall.com/ccforms/replay.html

Participants will be asked to provide their name and company name upon entering the call.

About Daqo New Energy Corp.

Daqo New Energy Corp. (NYSE: DQ) (“Daqo” or the “Company”) is a leading manufacturer of high-purity polysilicon for the global solar PV industry. Founded in 2007, the Company manufactures and sells high-purity polysilicon to photovoltaic product manufacturers, who further process the polysilicon into ingots, wafers, cells and modules for solar power solutions. The Company has a total polysilicon nameplate capacity of 305,000 metric tons and is one of the world’s lowest cost producers of high-purity polysilicon.

For more information, please visit www.dqsolar.com 

Wanda Hotels & Resorts Marks Global Expansion with Grand Opening of Wanda Jin Residences The Ease Sierra Bangkok

BANGKOK, Feb. 12, 2025 /PRNewswire/ — On January 9, 2025, Wanda Jin Residences The Ease Sierra Bangkok, situated in the heart of Thailand’s capital, celebrated its grand opening. As Wanda Hotels & Resorts’ maiden property in the Thai market, this marks the third overseas asset-light management venture, following the successful launches of Wanda Vista Istanbul and Latsavong Wanda Vista Vientiane. Representing Chinese hotel brands, Wanda Hotels & Resorts embraces its philosophy of promoting Chinese culture, offering guests high-quality services infused with the unique charm and warmth of Chinese hospitality.


Located in the vibrant Huaykwang District, Wanda Jin Residences The Ease Sierra Bangkok is within walking distance of several of the city’s iconic landmarks, among them Fortune Town IT Mall and Central Rama 9 Plaza, as well as an array of shopping, dining, and entertainment venues, hospitals, and embassies. Conveniently situated just 28 kilometers from Suvarnabhumi Airport and in close proximity to Huaykwang Metro Station and BTS Station, the hotel offers easy access to Bangkok’s top tourist attractions.


Boasting 133 Deluxe Rooms, 20 Premier Deluxe Rooms, 2 Executive Rooms, and 2 Suites, Wanda Jin Residences The Ease Sierra Bangkok combines modern design with Thai influences. The hotel features a fully-equipped gym and an outdoor infinity pool, providing guests with a serene escape while enjoying stunning views of the city’s skyline. Our aim is to create a comfortable and lively “home away from home” for every guest.


Wanda Jin Residences The Ease Sierra Bangkok is set to attract travelers seeking an immersive local cultural experience with its distinct slow-paced residential ambiance. The grand opening of the Residence not only offers an exceptional accommodation option for sophisticated global travelers but also serves as a vibrant showcase of the Chinese cultural heritage, underscoring the distinctive appeal of China’s hospitality brands on an international platform. 

About Wanda Hotels & Resorts — Established in 2007, Wanda Hotels & Resorts, a trailblazer in the global hospitality industry, has been committed to the core values of “People First – Caring for Every Employee, Warming Every Guest, and Being Responsible to Every Partner,” making it a leading asset management firm with a laser focus on hotel-centric operations. Underpinned by its corporate philosophy of “Being Practical, Innovative, and Rooted in China,” Wanda Hotels & Resorts has solidified its position as a comprehensive hospitality solutions provider. The company excels in hotel development, construction, and management, offering a diverse portfolio that spans three core segments: hotel design, hotel construction, and hotel management. Wanda Hotels & Resorts presents an impressive lineup of distinguished hotel brands, including the ultra-luxurious Wanda Reign and Wanda Vista, the upscale Wanda Realm, the premium preferred Wanda Jin, the high-end lifestyle Wanda Yi, and the mid-market Wanda Moments. With a strong presence across the globe, Wanda Hotels & Resorts currently operates more than 200 hotels, with an additional 300 properties in the pipeline in over 200 cities worldwide.

 

Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation

TAIPEI, Feb. 12, 2025 /PRNewswire/ — Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced the acquisition of AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this acquisition marks Appier’s fifth major acquisition since its first in 2018. The move is set to accelerate Appier’s Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.

Appier acquires France-based AdCreative.ai for $38.7 million(including a $27.3 million base), accelerating Generative AI-driven advertising and marketing innovation. Left: Chih-Han Yu, CEO of Appier; Right: Alexandre Leciel, CEO of AdCreative.ai.
Appier acquires France-based AdCreative.ai for $38.7 million(including a $27.3 million base), accelerating Generative AI-driven advertising and marketing innovation. Left: Chih-Han Yu, CEO of Appier; Right: Alexandre Leciel, CEO of AdCreative.ai.

“As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins,” said Chih-Han Yu, CEO and Co-founder of Appier. “With Appier’s leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai’s strategic market position in Europe, we believe this acquisition will further complete our AI map, driving the growth of Appier’s ROI-driven AI marketing solutions across global markets.”

With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle — from creative generation to performance optimization. The acquisition reinforces Appier’s first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.

“Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance,” said Alexandre Leciel, CEO of AdCreative.ai.

As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.

Prior to AdCreative.ai (2025), Appier’s strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.

Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier’s consolidated financial results for FY24.

【About Appier】

Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” our mission is to help businesses turn AI into ROI.

Founded in 2012, Appier is listed on the Tokyo Stock Exchange’s Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.

Appier’s innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier’s advanced AI technology, including generative AI (GenAI).

【About AdCreative.ai】

AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.

Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry’s future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.